Curious Stuff About the New iPods
Daniel Eran DilgerApple's iPod Event introduced a flurry of new features that raises some interesting questions and uncovers some new information on Apple’s worldwide plans to expand the iPod’s reach. The Standard iPods.The entire existing iPod lineup got a revamping, with the Shuffle simply getting new colors, the Nano getting video playback, video games, and Coverflow, and the 5.5G iPod, commonly called the "video iPod," getting more capacity, a facelift, and new official designation as...
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Will Google's Android Play DOS to Apple's iPhone?
Daniel Eran Dilger Today's broad array of smartphone operating system contenders are offering lots of potential answers to a problem that only requires one. It appears the market has two options ahead: either pool generic hardware makers behind a single operating system and deliver a smartphone marketplace that resembles the Windows PC market, or watch them fall to a dominant leader and have a smartphone market that resembles Apple's iPod ecosystem. This decision isn't going to be made by a class of intellectual elite, or by government mandate. it's going to be made by the market itself. Here are the factors that will influence the outcome, either marginalizing Apple's iPhone into a niche as the company has twice experienced previously at the hands of DOS in 1981 and Windows in 1991, or positioning it as the dominant leader as Apple has achieved for itself with the iPod since 2001. The third segment in this series looks at Google's Android and the Open Handset Alliance as a possible “DOS-attack” against Apple's iPhone. Subsequent segments will look at Nokia's newly opened Symbian and other mobile contenders challenging the iPhone. Will the iPhone Meet its Match from a Modern Day DOS? Will Windows Mobile Play DOS to Apple’s iPhone? Will Google's Android Play DOS to Apple's iPhone? Will Symbian Play DOS to Apple's iPhone? Google Acquires Android. In 2005, Google purchased a startup named Android, which had been in business for nearly two years. The secretive startup was known only to be working on software for mobile phones. It was being run by a who's who of mobile industry veterans, including Andy Rubin, the founder of Danger. Rubin had earlier worked at WebTV along with Chris White and Andy McFadden, both of whom had also joined Android. Richard Miner of Orange and Nick Sears of Tmobile also brought their mobile provider experience to Android. At the time of the acquisition, Google didn't announce any plans for Android and instead only told BusinessWeek, “We acquired Android because of the talented engineers and great technology. We're thrilled to have them here.” It appeared that Google was only going to be expanding its search services for mobile phone users, along the lines of the Google SMS answer system it had recently released. Google Buys Android for Its Mobile Arsenal - BusinessWeek Windows XP Media Center Edition vs Apple TV: The Fall of WebTV The GPhone Myth. As reports began to leak out about talks between Google and hardware makers throughout 2007, rumors began to fly about “the GPhone,” a competitive offering that was supposed to take on the iPhone. Some phone enthusiasts hoped Google would jump in to rescue the struggling OpenMoko project and turn it into a viable project that could attack Apple's new smartphone. In October 2007, I printed the Great Google GPhone Myth, taking apart the idea that Google would be directly competing against the iPhone, and describing that Google was really working on a free alternative to Windows Mobile as a conduit for getting its search and related services on a broader variety of mobiles. Google's services were already on the iPhone. In November, Google played its hand: it had organized a consortium of companies called the Open Handset Alliance to develop open standards for mobiles. The first product from the group would be Android, a mobile operating system built on the Linux kernel. Google wasn't getting into the phone handset business at all; it was only making sure that its mobile search products would not risk being marginalized by the threat of Windows Mobile on phones in the same way Microsoft had been working to leverage its PC monopoly to push Google search off the Windows desktop. The Great Google gPhone Myth Introducing Android: Leader of Linux. Two weeks later, Google released an early version of the Android software. On top of a Linux kernel, Android uses a specialized version of a Java Virtual Machine that takes Java language code and turns it into what Google calls “Dalvik bytecode” rather than Java bytecode as a standard JVM would. This allows Google to leverage existing and familiar Java language tools without paying Sun for a Java license. Like Mac OS X and its fraternal iPhone OS, Android includes a variety of open source libraries, including SQLite and WebKit. On top of that, Google developed a series of frameworks that handle the tasks Cocoa Touch does on the iPhone. Android also bundles a set of applications. While Apple adapted its existing Mac OS X to work in a mobile environment to create the iPhone OS, Android is more like a customized Java environment running on a specialized mobile Linux variant: elements of maturity in an otherwise experimental new platform. What is Android? -Google Android was by no means the first mobile OS using Linux. Both Palm and its amputated ACCESS software arm have Linux-based mobile platforms. Nokia has Maemo, which it uses in its Internet Tablets, and also recently acquired Trolltech and its Qtopia mobile Linux platform. Motorola has teamed up with MontaVista Software to use its Mobilinux. Intel created the Moblin project for mobile Linux, aimed at Internet devices. Google's OHA also isn't the first consortium to attempt to standardize a mobile Linux platform. The OSDL started the Mobile Linux Initiative to define requirements for hardware; the Consumer Electronics Linux Forum (CELF) then worked to define various phone profiles aimed at the Japanese market; the Linux Phone Standard (LiPS) Forum tried to do the same thing in Europe. In 2007, LiPS was folded into the new LiMo Foundation, along with the OSDL. All of these committees have had some overlap and some complementary features. Several of Google's OHA partners are also LiMo members, including NTT DoCoMo, Wind River, and Motorola. So why didn't Google just join LiMo? “LiMo, very candidly, wasn't moving fast enough,” OHA board member John Bruggeman told CNET. Google hopes to herd the Linux cats into a progressive, structured platform that can battle against Symbian and Windows Mobile to succeed as the new DOS of smartphones. Will Google fracture or unify mobile Linux? The Presumption of the Necessity of DOS. The previous segment examining Windows Mobile pointed out how the PC industry as a whole assumed that Microsoft's desktop Windows monopoly would easily take over dominance in the MP3 player market, pushing Apple into a niche position. This was expected because DOS had pushed Apple's early computers into a reduced role starting in 1981, and Microsoft had repeated this again in 1991 when the DOS world migrated to Windows, effectively pruning Apple's Macintosh into a Bonsai platform. The inability of one company to dominate any product category has been frequently repeated by PC industry pundits as a given, despite the fact that history is full of examples of this happening. Sony dominated personal music players for two decades under the Walkman brand even while equally large competitors tried to push it from this position; Nintendo has similarly owned handheld gaming despite ill-fated efforts to grab a piece of its pie by products running a generic platform such as Microsoft's WinCE (Gizmondo), Linux (GP32), and Symbian (N-Gage). In fact, outside of the Windows/DOS PC, there are actually few examples of a generic platform taking over an industry. Nearly every other consumer-facing product uses proprietary platforms: car makers, stereo equipment, appliances and so on typically all use designs custom to their maker. The paradox of the Windows PC market has been that Microsoft's broadly licensed software supposedly saves hardware makers from investing in software development while ensuring compatibility, when in reality it adds significant costs to PC makers while limiting their ability to differentiate themselves. That explains why PC makers have been perpetually merging together and going out of business while Microosft has rolled in money over the last two decades. Parallel efforts to copy Microsoft in broadly licensing an operating system have regularly failed: IBM's OS/2, Apple's Mac OS, Palm's PDA OS, even Microsoft's own efforts to duplicate Windows dominance in other markets, from copy machines to PDAs to smartphones to SPOT watches to music players. The closest copy may be Symbian, but its customers are partners, not simply consumers of a generic third party's operating system as Windows licensees are. That indicates it is not necessary to duplicate the dominance exercised by Microsoft over the PC industry in the smartphone market. Google's Android and Symbian exist more as technology sharing pacts among manufacturers, but both aspire to take Microsoft's DOS role among smartphones. However, the idea that Apple's iPhone must be dethroned by a modern-day DOS, whether Windows Mobile, Android, or Symbian, is not just debatable, but does not sync with the reality of more recent events. Apple's recent history of the iPod further refutes the idea that a software analog to Microsoft is needed. The iPod Emergence: Apple & Pixo vs IBM & Microsoft. Apple's iPod in 2001 made no effort to clone the DOS business model; it actually did the opposite. When Apple entered the market, there were a number of existing MP3 devices using custom software, hardware designs, and DRM codecs. The iPod used off the shelf components to deliver a custom MP3 player using third party software, but Apple also added its own technologies: easy to use sync with iTunes, a fast Firewire interface that made uploading music far faster than the prevailing USB 1.0, and an attractive industrial design. With the iPod, Apple played the role of IBM in 1981, using Pixo's embedded operating system to enter the market quickly, just as IBM had used DOS. The difference was that Apple didn't direct any market attention toward Pixo and added a lot of value on top of that core embedded OS. A modern day Compaq couldn't simply clone the hardware and license Pixo to run on it in order to compete against the iPod, because the iPod was much more than just generic hardware running Pixo software. As the iPod developed, Pixo's role diminished and was eventually displaced. Just like IBM, Apple jumped into a new market just as demand was beginning to explode. Apple made MP3 players far more attractive to a general audience by delivering greater playback capacity than most entry level devices offered, along with an ease of use that encouraged buyers to jump in at the higher end of the market. That left Apple with not only the lion's share of the market, but also by far the most profitable segments of the market. Two decades prior, IBM badly fumbled its play with the early PC and ended up irrelevant in the PC world by the late 80s, sideswiped by Microsoft's DOS and the cloners who were licensing it in parallel, notably Compaq and later HP and Dell. Steve Jobs had witnessed that happen, and was determined to not let it happen again to Apple. Rather than being manipulated by a software middleware vendor as IBM had, Apple worked to incrementally develop the iPod market itself. After consuming the hard drive-based player market, Apple took on the Flash RAM-based market with a tiny hard drive system used in the iPod Mini, and followed up with Flash-based devices of its own in the Nano and Shuffle. This allowed Apple to progressively serve an increasingly wider market, incrementally growing upon an established foundation. With the iPod, Apple became, in effect, an IBM with its own internal Microsoft. Microsoft's Failure Despite Features. In contrast, Microsoft entered the music player market by promoting music player hardware reference designs around WinCE. However, it was unable to ship a finished design until the iPod had become firmly established around 2005. Later branded as PlaysForSure, the devices were sold by various hardware makers and all purported to support the same DRM and the same music subscription services while also offering a broader array of hardware that presented video before the iPod did, supported wireless before the iPod, and so on. Despite these unique features, all of those PFS designs still failed. Microsoft blamed the failure of PFS upon its music store and hardware partners and decided to take Apple on itself in 2006. It relaunched a Toshiba PFS player as its own device under the Zune brand, adding WiFi music sharing features and a larger display than the current Pods had. It failed dramatically as well. Did Microsoft's attempts to float a new DOS among music players fail because of Apple's success, or due to Microsoft's own problems? The failure of the Zune, which followed the iPod model rather than the DOS model, seems to suggest that Microsoft itself was to blame. Consider too that Microsoft's Windows Mobile phones, which use the same underlying operating system as its failed PlaysForSure music players and the Zune, had similarly flopped even before Apple could release a charismatic phone equivalent to the iPod. Of course, when the iPhone was released, it hit Windows Mobile hardest. The iPhone made Windows Mobile Smartphones look ridiculous and underpowered, and made Windows Mobile Pocket PC phones look clumsy and awkward, despite the fact that they both supported a variety of features the iPhone didn't, including the ability to edit documents, capture video, send MMS, and so on. Simply adding on features did not enable Microsoft to compete against Apple. The only conclusion that can be drawn from all this is that competing against Apple requires more than just having a feature arsenal. Microsoft's failures in themselves do not necessarily mean that Google's Android will fail in its attempts to float its own smartphone platform. Why Microsoft’s Zune is Still Failing Microsoft’s Zune, Vista, and Windows Mobile 7 Strategy vs the iPhone Will Google Succeed where Microsoft Failed? Microsoft's demonstrated inability to successfully enter consumer markets for MP3 players and smartphones has given observers little faith that the company will somehow turn things around in late 2009 when its next generation of devices are expected to be released. However, prior to that the first fruits of Google's efforts to build its own smartphone operating environment will arrive. Will Google's Android take over Microsoft's crown as the “DOS vendor” among smartphones? Supporters of Google's Android project point to some parallels between Android for smartphones and Windows on the PC: Android will allow hardware makers to differentiate in ways that can offer features Apple can't (or doesn't want to); it should allow software developers to offer features Apple does not allow on the iPhone; it embraces open, hobbyist experimentation in ways that Apple currently isn't; and it opens the potential for content providers that Apple is not interested in allowing. Openness is Android's key competitive feature. Will all this openness allow Google to unseat the iPhone to become the primary platform developers want to participate in, and subsequently soak up the market for third party hardware makers that Windows Mobile serves? While Google currently has no market share due to the fact that no Android phones have yet shipped, it does have broad vocal support from a variety of the same kinds of hardware manufacturers that supported DOS and Windows and helped to make those platforms successful in the desktop PC market. HTC and Android. The first Android phone is expected to be the HTC Dream; Taiwan's HTC (High Tech Computer) also manufactures Palm's Treo Pro phone as well as many of the most visible Windows Mobile devices. In addition to models produced under its own name, HTC also sells Windows Mobile devices under the Dopod brand, as well as no-name phones branded by providers, such as AT&T, Orange, Sprint, T-Mobile, Verizon Wireless, Vodafone, and others. HTC will also be building the XPERIA X1 Windows Mobile phone for Sony Ericsson. HTC was quick to throw its support behind Android despite its long term alliance with Windows Mobile. Why would it so enthusiastically support an unproven platform from a company that has no experience in consumer hardware platforms? One can only assume that HTC is not happy with the current state of Windows Mobile, and desperately wants another “DOS” to succeed where Microsoft's has so spectacularly failed. As an Original Design Manufacturer for Palm, HTC watched as Palm adopted Windows Mobile in place of the Palm OS and subsequently fell even deeper into crisis. Palm's only successful phone since has been its Palm OS-based Centro. HTC undoubtedly sees Android as its ticket to becoming the next Dell, but without a similar dependance upon Microsoft. Android for mobile phones is essentially playing the role of Linux for PCs, except that it has the backing of a major company behind it. Can Android Take on the iPhone with Openness as its Feature? As great as this sounds, it's important to consider that Linux on the desktop has made no significant progress in eating into Windows dominance after a decade of trying. Being open, free, flexible, and decentralized hasn't been enough of an advantage to get consumers to migrate from Windows to Linux in any fraction of significance. Similarly, in the music business, Linux-based MP3 players have had no impact on the iPod, despite offering more features, flexibility, support for additional codecs, and so on. In the mobile phone area, Linux enjoys a sizable portion of the smartphone market, but this is almost entirely due to phones sold by Motorola in China, where the advantages of Linux' openness are void. Motorola's Linux phones offer nothing to users in terms of openness or flexibility, and are really no different in terms of features than other appliance 'feature phones' based upon closed operating systems. And again, a key problem with assaulting Apple in a feature war is that neither the iPod nor the iPhone became popular by being “highly featured.” They both delivered perhaps 80% of the functionality found in all other devices in the market. Rather than trying to match every feature and cater to every niche as Microsoft had with Windows Mobile, Apple's devices did a few things very well at launch, and incrementally developed into full featured devices that still lack some of the more unique features of their competitors. Further, in terms of openness, the demographic that embraces Linux' characteristic freedoms is not the same as the demographic that buys smartphones in quantity and then pays for data service. This is a critical fact to consider because a big part of the iPhone's success stems from the fact that it is being pushed by mobile providers who want to capture the cream of the market willing to pay a premium for data services. The Frankenphone. Combining the fractured aesthetic of HTC's Windows Mobile phone hardware with Android's software, based upon Linux' perpetually unfinished DIY openness and Google's Java-like development platform, will not result in a product similar to the iPhone. Instead, it will look a lot like phones that have already failed in the market. Apple's advantage comes from slick hardware designs with a close attention to detail, combined with software that purposely does less so that it can do what it does better. Even Apple's own conservative attempts to broaden its software capabilities with iPhone 2.0 have resulted in instability problems that can be blamed upon both Apple's early releases of its phone operating system and software from inexperienced third party developers new to the platform. Would the current frustrations with iPhone 2.0 be somehow mitigated by additional openness that also embraced all kinds of variables from different hardware makers with less quality control than Apple, a loose committee of additional cooks working to serve up operating system features targeted at every possible conceived need, and a wider third party software group with fewer constraints on illegal behaviors? The Failure of Open. While it is politically unpopular to criticize the well meaning efforts of open source contributors, the failure of Linux on the desktop, the failure of the vaporware Indrema game console, and the failure of the OpenMoko project to deliver a workable phone within a year of its deadline all underline the serious problems open development faces in the world of consumer oriented devices. Open has simply failed to deliver on its promises in the world of consumer hardware. OpenMoko was supposed to release its first mobile phone to consumers for $250 several months in advance of the iPhone. When the iPhone shipped, the group then announced new plans to get its phone out by the end of 2007. Instead, this spring the group announced new plans to move to an entirely different development platform, and ship its phone mid year for $400 with limited functionality and incomplete software outside of basic GSM phone features. Linux's notable successes, from Motorola's Linux phones to the Tivo DVR to Linksys Routers, have often come without any associated openness or freedom, and were instead delivered simply to provide their manufacturer with a free kernel to build upon. This indicates that while Linux may find its way into an increasing number of smartphones, it will likely not be accompanied by the glorious freedom of an open development environment Google has said it would offer with Android. Apple iPhone vs the FIC Neo1973 OpenMoko Linux Smartphone Can Google Succeed Where Open Has Previously Failed? Despite “openness” being Android's strongest competitive feature compared to Apple's iPhone, Google recently revealed that its wide-open development model is intentionally gravitating towards a closed association of top tier partners due to practical considerations. In July, Google accidentally sent out a notice that revealed that it had been seeding private SDK updates to only a subset of its contributors, angering those who believed that Android would be as open as Linux on the desktop or the OpenMoko project. Further, Google has restricted initial development to higher level APIs just as Apple did, further indicating that Google itself realizes that being wildly open to impress a minority of hobbyists will not result in the commercial success of its new platform. That serves to neuter Android's primary advantage over the iPhone. Without delivering on the premise of being wide open, Android is really just a less mature set of Java libraries used to create a specialized binary that runs on a Linux foundation. Unlike Apple's iPhone, Android phones won't have a slick user interface developed by professional artists, nor the iPhone's legacy of mature software development frameworks crafted over the last thirty years, nor the iPhone's tightly integrated hardware with award winning industrial design, nor its marketing power tied into the iPod and Apple's retail stores. Android won't be an open iPhone, it will only be a Windows Mobile phone with a better kernel that runs specialized Java software instead of Win32 or .NET code. Don't expect consumers to be impressed by that. The Biggest Missing Feature. There is one remaining factor that strangles to death any last remaining hope that Android might assassinate the iPhone and assume the crown of the “DOS of smartphones.” That is: Android delivers zero price advantage to consumers. In 1981 and 1991, consumers who wanted Apple computers faced the sticker shock of a somewhat arrogant price tag. Apple sold its computers, as it still does, at the higher end of the market, but there was simply far more range in prices available. In 1981, that meant the Apple II was $2600 and the new Apple III was $3500, even before you added a monitor. On the low end, Commodore sold its far less powerful, but “still a computer” Vic-20 for $300, while IBM entered the market with the IBM PC at $3000. Over the next few years, Apple focused on delivering additional sophistication at the same price, releasing the $10,000 Lisa and then the $2,500 Macintosh. IBM continued selling PCs in the same $3,000 to $10,000 range, but other DOS PC vendors began selling machines at prices that ranged as low as $1500. That left Apple with a roughly $1000 price premium over low end PCs. The products weren't really comparable, but consumers only saw the huge price difference. In 1991, Apple was still selling moderate to high-end Macintoshes for $3,800 to $10,000; the crippled Mac LC was $2500, and obsolete-at-birth Mac Classic ranged from $999 to $1500. Windows allowed PC makers to ship a functional $1500 PC and claim a rough approximation to Apple's $2500 entry level system, maintaining that apparent $1000 price premium. Today, pundits are lucky to find a Dell or HP system that is even a couple hundred dollars less than a comparable Mac. However, in the smartphone business, the iPhone 3G is now the same price, if not less, than generic competing phones on the market. Even more significant is the fact that the price of the phone hardware is nearly nothing compared to the cost of the service plan. This fact simply eases any price premium that could cause buyers to flock to a smartphone running a generic operating system over buying the iPhone 3G, regardless of whether it runs Windows Mobile or Android. 1990-1995: Planting Software Seeds Android Partners Have Already Failed. That same pricing principle similarly prevented buyers from considering many of the alternatives to the iPod. While Apple's original iPod models were more expensive than many of the first MP3 players on the market, they were price competitive with models offering similar features. By 2004, it was Apple who was undercutting MP3 competitors on price. Microsoft offered zero price advantage when it began selling the Zune, a major factor in its failure, but Microsoft simply couldn't out-price the iPod; it was already losing money offering the Zune at the same price as the iPod. Apple now has tremendous market power in buying RAM and other components that will prevent any competitors from being able to offer a huge discount over the iPhone's $199 price tag. Even if competitors were to give their phones away, they would only offer a $200 discount to users who would then still need to pay the same mobile fees to use the phone. Android's other partners, including Samsung and LG, have already failed to capture any significant market share in the music player market. Are they going to maintain their position as smartphone makers now that they face similar competition from Apple, its iPod ecosystem, its iTunes Music and Apps Store, Apple's retail store experience, and other factors that are pushing the iPhone? If they can, it is not obvious how partnering with Android will help. Other Problems for Android. Android was announced in early November 2007 and was followed with an early preview SDK within a couple weeks, a month ahead of Apple's initial announcement of the iPhone 2.0 SDK. However, between March and July 2008, Apple delivered nine progressive releases of its SDK, opened its App Store, and sold 60 million apps, raising $30 million to support iPhone software development in just the first month. It has since released three more SDK updates to developers related to iPhone 2.1, which is expected next month. Android just published its first open SDK beta update earlier this week, warning developers that “applications developed with it may not quite be compatible with devices running the final Android 1.0.” Additionally, Android still has no phones available. By the time the HTC Dream is expected to launch, Apple will have an installed base of around ten million iPhone (and iPod touch) users supporting software development through iTunes. The business model for selling Android apps is no better than that for selling jailbreak iPhone apps: there is no iTunes Apps Store to promote them, so users will have to track them down on their own. Android developers also have no real freedom that jailbreak iPhone developers lack. The only difference is that there are ten million iPhones to sell jailbreak apps to, and currently zero Android phones. If selling a jailbreak iPhone app sounds like more trouble than its worth, imagine trying to sell Android apps to a non-existant audience. Now add the official iPhone App Store into the mix, where publicity, promotion and profits are booming. What platform is going to have the most applications? How many users will flock to a smartphone platform with no apps? The wisdom of releasing a desirable phone and achieving a significant installed base before releasing an SDK makes a lot more sense in retrospect. Additionally, while Apple has a decade of experience in shipping regular updates to Mac OS X and its Xcode developer tools, Google has only shipped a random assortment of web-oriented SDKs (a number of which have been abandoned) as a tangent to its core business of selling advertisements. When the Android SDK 1.0 is finished later this year, developers will not only lack an installed base to sell their apps to, but will also have no high profile market for selling their apps in, and subsequently no financial incentive to develop applications that add value to the Android platform, just like Linux on the PC desktop. Around the same time, possibly within the next month, Apple will be shipping its second major OS release: iPhone 2.1. Apple will also be upgrading its entire user base to the new software so that developers will have a cohesive platform to target. This mirrors the efforts Apple has taken to upgrade its Mac OS X users to the same reference release. Mobile developers will be seeing money pouring in via iTunes while crickets chirp in the Android section of various mobile online stores. Apple’s iPhone Vs. Other Mobile Hardware Makers: 5 Revenue Engines Same Same, But Different: DOS Model Problems. Android developers will also have a series of other problems to manage. Like Windows Mobile, Android is intended to support everything, from BlackBerry-style keypad phones with a small touchscreen to the simple Windows Mobile Smartphone form factor lacking a touch screen to iPhone-like full size touch screens. Also like Windows Mobile, Android phone makers will have the option to leave off Bluetooth, WiFi, GPS location services, graphics hardware acceleration, and so on. Each Android phone will also have unique camera hardware, support for different video and audio codecs, and varied support for other differentiating proprietary services demanded by mobile operators. This will force developers to to make complex decisions regarding the lowest common denominator they choose to support. So while the iPhone will have a cohesive feature set, a managed software environment, and a functional market, Android will be a loose federation of hardware makers selling the same random features found on Windows Mobile today, with a chaotic development environment that lacks any central market for users or developers. And it will be run as an experiment by a company with no experience in consumer hardware or platform development. The Missing Tap. One specific example of the “DOS model problem” is that Android currently does not support multitouch. It's not touched on in the API, and Google quietly tap dances around its omission. Why no multitouch? Because multitouch screens are expensive, and most OHA hardware members are more interested in making a profit in a competitive phone market rather than impressing consumers as Apple did with the iPhone. Most existing smartphones, even those trying to directly rival the iPhone, use a stylus driven, pressure sensitive tap screen or a simpler, cheaper touch technology that lacks support for sensing multitouch. The iPhone's screen can actually sense up to five fingers at once, but the primary feature multitouch offers on the iPhone is the two fingered tapping and the pinching effects everyone associates with it. Android could certainly support multitouch if there were a demand for it, but that's the point: Google knows that its hardware partners are cheap and unlikely to put out hardware that actually competes with the iPhone. Instead of using expensive technologies that deliver clever yet largely invisible functionality, OHA members, just like PC makers, are far more likely to add flashy, impractical gadgety fluff that's cheap to tack on, such as slide out keyboards, neon tubes, and scratch and sniff stickers. That's how you impress gullible nerds on the cheap. Google itself is blowing smoke and erecting mirrors to distract from the reality that it being a “DOS vendor” means supporting bargain basement hardware from penny pinching duplicators. Android has been demonstrating some “wow” features such as a Street Maps app that pans around based on an internal compass in the demonstration phone. The problem is that that kind of thing only makes for a fun demo. Nobody needs to twirl around their phone in the air to see a view of the other side of the street, but everyone who has used an iPhone will wonder why they can't pinch to zoom out. Even worse, most Android phones aren't going to have a compass built into them, so Google is demonstrating features most Android users won't be able to use. That Sounds Like Microsoft… Google's design decisions are beginning to look a lot like Windows Vista; rather than actually working to make laptops boot faster, Microsoft came up with the idea of adding a small screen to the back of Vista laptops so users could check their email without having to wake the system up. But this was a stupid idea for a number of reasons, the most obvious being that most users just want a laptop that boots up quickly. Few laptops got the mini screen, but every user who tries Vista on their laptop will wonder why it doesn't boot up as fast as Mac OS X Leopard. In the same way, Google is advertising features for Android that most users won't ever see in their actual phones while ignoring things people will expect based on their exposure to the iPhone. Android is simply selecting the wrong features. Android will offer the advantages of supporting MMS, recording video, and the list of other features Windows Mobile already supplies. Those features didn't stop Apple from firing past Microsoft in the smartphone arena however, just as the Zune's highly touted WiFi and screen didn't phase iPod buyers. Incidentally, just months after the Zune, Apple had not only demonstrated a larger display but a higher definition multitouch screen, and not only WiFi, but functional WiFi that could be used to browse the web or check email. This suggests that Apple, with its faster release schedule, won't stay behind any of the leading features potentially offered by Android for very long. Android partners, however, will find it as difficult to catch up with Apple's unique features, just as Microsoft has been stymied to keep up with Mac OS X, the iPod, and the iPhone. The underlying reason: both Google and Microosft are tasked with maintaing support for a huge variety of hardware options demanded by all their partners. Apple has the unique circumstances to do only what it needs to do itself. Android in Windows Mobile's Shoes. Like Windows Mobile, Android faces a difficult market. In the US, it competes against the popular BlackBerry in corporate markets and the iPhone among consumers. Worldwide, it competes against entrenched market leader Nokia. The difference is that Google, unlike Microsoft, has no in. Windows Mobile was adopted by Windows-bound IT shops despite its weaknesses. Nobody has any preexisting reason to try an Android phone apart from hobbyists and open software enthusiasts, a demographic that has done little to move Linux on the PC desktop. Google also lacks Microsoft's installed base; it's starting from zero. The smartphone industry initially doubted Apple's chances of making much progress with the iPhone, despite the company having the Mac platform, the iPod, retail stores, platform development experience, marketing savvy, industrial design prowess, and so on. Google doesn't have any of those things. Mobile Providers vs Android. Apple also started with an exclusive partnership with AT&T, a three legged race that demanded effort from both. Google is hoping that hardware makers handle the hardware details and that mobile providers will be excited to sell its Android phones. While hardware makers such as HTC clearly appreciate having found a free alternative to Windows Mobile, it's not obvious why providers would be excited about Android, as it promises an openness that most mobile providers strongly oppose. AT&T took a big risk in getting behind the iPhone, as the phone encouraged users to use email rather than fee-based SMS and MMS, it supported WiFi for data access, and it bypassed AT&T's MEdia Net services to plug into iTunes instead. Verizon refused to parter with Apple and grant it those kinds of concessions. Is AT&T going to take a similar risk to partner with a phone that is not exclusive to it, and is Verizon now going to open its arms to support phones that do not exclusively support BREW, VCast and its other proprietary services? While Android may well eat into Microsoft's Windows Mobile business by stealing away its hardware makers, it seems unlikely that Android will ever serve as more than free alternative to Windows Mobile in a market where Windows Mobile is increasingly irrelevant. Android may have the dubious distinction of swallowing Microsoft's mobile business the same way Microsoft ate up the Palm OS, but even if it accomplishes that goal, Google will likely find itself unsustainably hungry immediately afterward. It will also find itself swimming in a shark tank of hungry rivals, including Nokia's Symbian, RIM's BlackBerry, and Apple's iPhone. Symbian is the final generic platform vying for the opportunity to play DOS in the smartphone market. The next article will examine Nokia's chances in its bid to match Microsoft's PC dominance in the mobile market while setting out in a new venture to copy Android's open software model. Did you like this article? Let me know. Comment here, in the Forum, or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast (oh wait, I have to fix that first). It's also cool to submit my articles to Digg, Reddit, or Slashdot where more people will see them. Consider making a small donation supporting this site. Thanks!
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50 Killer Mac Apps For Under $50
Who doesn't need more for less? We present 50 Mac|Life-approved applications--many free, all under $50--that'll guarantee you get the most from your Mac without traumatizing your wallet.The Internet is full of noise--countless different applications for every occasion, with reviews everywhere that love and hate them at the same time. While that’s hardly news, it’s still a hassle that isn’t going away. Say you picked up a spiffy new MacBook Pro, and it’s time to kit it out with the leanest, meanest software. After all, Macs have that rich history of garage-roots development, of a few folks in a basement brewing up quality software that smokes the big-name stuff. So you’ve got a feeling there’s great, affordable software just waiting for you to find it--and you’re right. But how do you sift through the zillion calendar apps and jillion media players to find the gems worthy of your hard drive space? And more importantly, your time and money?We’re here to help with a compendium of essential software. It didn’t come easily--we debated, argued, haggled, and even pleaded to secure a prized position on this list for our favorite, most useful applications. But by limiting the software we’re highlighting to 50, we’ve guaranteed you the best of the best--no Internet spew here. And by capping the cost of the software we’ve selected at $50, we’ve made sure you can reasonably buy what you need. You may love your Mac already, but you’re not gonna believe how much it can do once you load up even a few of these choice applications. EntertainmentSure, iPods and iTunes make music and movies easier to enjoy, but they're not without headaches of their own. That's where these awesome apps come in. They take the pain out of kicking back with your favorite flicks and tunes.Simplify MediaShare & stream your iTunes library over the Internet.The iPod has made several portable music formats obsolete, and we sure don’t miss schlepping around fragile cassette tapes or heavy wallets full of CDs. But even the mighty iPod has its limits--namely capacity. That’s where Simplify Media (free, Simplify Media, simplifymedia.com) comes in handy. It guarantees that the size of your music library doesn’t matter by letting you stream music between computers via the Internet. Yup, this app will play your entire library on any computer (as long as the one that has your library is powered up and online).Stream your tunes from home or the next cube.Once installed, a simple login fires up your music. Simplify Media works with iTunes just like the built-in LAN sharing does, and the remote libraries appear under Shared, alongside any local shared libraries. Even better, you can add up to 30 friends’ shared libraries, and an iPhone app ($5.99) lets you pipe your music to your iPhone or iPod touch.SuperSyncSuperSync keeps multiple iTunes collections in sync.Speaking of iTunes libraries--streaming is great, but what if you want to sync libraries across multiple Macs? SuperSync ($22, SuperSync, supersync.com) makes it so. Sure, Apple introduced limited music-transfer capabilities with Home Sharing in iTunes 9, but that feature requires computers to be on the same local network. SuperSync one-ups iTunes by syncing iTunes libraries over the Internet. It’s perfect for anyone who uses multiple Macs, and SuperSync also has a bunch of other tricked-out features. In deference to the record companies, Apple makes transferring music from an iPod to a computer unnecessarily difficult. SuperSync handles the task with ease, making it a bacon-saver when the hard drive in your Mac kicks the bucket. SuperSync will even allow you to sync libraries cross-platform.SuperSync's color-coded interface helps you synchronize your iTunes tracks across multiple Macs.VLC Media PlayerNever worry about video file types again. If most of your Mac video-watching happens in the form of DVDs or QuickTime movies, you probably don’t think too much about player software. But move beyond the most basic video types, and you’re asking for trouble. With the myriad formats, containers, and encoding parameters available, the simple act of playing back a cat video can become incredibly frustrating. VLC Media Player (free, VideoLAN, www.videolan.org) is like a Swiss Army knife for digital media. It’s open source and cross-platform, and the app will play back practically any audio or video file you throw at it. VLC also handles file conversions with ease, so you can use it to convert audio and video for use online or on portable devices.It plays, it converts, it makes toast (okay, maybe not that last one.)RipItBackup & convert DVDs with RipIt.There are plenty of legit reasons to rip a DVD. Backup copies of kids’ movies for the minivan, watching Glee on your iPod touch while you’re on the bus, or even just saving battery power on your laptop (playing back a file from a hard drive is much more efficient than spinning a DVD).RipIt's simple interface makes ripping DVDs seamless and easy.Once the domain of übernerds, DVD ripping is a one-click affair thanks to RipIt ($19.95, The Little App Factory, ripitapp.com). And since it makes full rips, all of the menus, bonus features, and subtitles remain intact. You can play back the resulting files with DVD Player on your Mac or use a freeware tool like Handbrake to convert your rips into iPod-friendly formats. Delicious LibraryWe love the iTunes Store, but we still end up accumulating books, DVDs, console games, and, yes, even CDs. Delicious Library ($40, Delicious Monster Software, www.delicious-monster.com) helps catalog your collections by--get this--taking snaps of UPCs via your webcam and then automatically organizing your meatspace content onto virtual shelves for easy sorting and browsing. You can track loans to friends, post items for sale on Amazon, and publish Web catalogs formatted for your iPhone. That way, you can avoid buying another copy of John Hodgman’s More Information Than You Require. Connect360We’re Apple-faithful, but that doesn’t stop us from engaging in a little Modern Warfare 2 on our Xbox 360. And since the 360 is much more than a simple gaming machine, we also use it to stream iTunes tracks to our entertainment center and view pictures from our iPhoto library on our HDTV--with the help of Connect360 ($20, Nullriver Inc, www.nullriver.com), that is. It works over wired or wireless networks, and it even streams H.264 video straight from our MacBook. Sweet! PeelPack rats, beware: Peel ($14.95, Hjalti Jakobsson, www.getpeel.com) can get really overwhelming, really fast. But if you’re an avid follower of music blogs, Peel can automagically grab new tracks as they’re posted. So forget all that pesky right-clicking and manually adding to iTunes. Just feed Peel a list of your favorite music blogs, and then kick back as tons of new, free tunes get downloaded straight to your Mac. You may never have to buy (or pirate) music again. CoverScoutCover Flow is one of those features that looks great in a demo but doesn’t quite translate at home. iTunes can attempt to find the album art that makes Cover Flow actually useful, but it’s limited in scope and can’t make fuzzy matches. CoverScout ($39.95, equinox USA, www.equinux.com) scours the Internet to find your missing album art and presents you with multiple options to let you choose the best images. Don’t Cover Flow without it. TuneUpFor all of those untitled and mistitled tracks in your music library, there’s TuneUp ($19.95/one year, $29.95/lifetime; TuneUp Media; www.tuneupmedia.com). Like CoverScout, TuneUp can find and download missing album art, but its best trick is cleaning up your ID3 tags--the artist, title, and album info displayed in iTunes. A quick search is all it takes to clear up all those Track 1s and Unknown Artists in your library. It sure beats cleaning up metadata by hand.Next Page: Productivity Apps >> ProductivityTakin' care of business, every day. Takin' care of business, every way. Workin' on a Mac, it's all right. This productivity software is workin' overtime.WriteRoomBlocks distractions so you can write in peace.Proving the tired adage that “less is more,” WriteRoom ($24.95, Hog Bay Software, www.hogbaysoftware.com) is a light text editor with a full-screen mode. Start a new document, and everything else fades away--your Dock, your menubar, and other windows on your Desktop. You’re left with a black screen and friendly green text for a clutter- and distraction-free experience. The Escape key toggles between full-screen mode and windowed mode, which resembles TextEdit with a live word count.WriteRoom can save your work as plain text, rich text, or Microsoft Word’s .doc format. The preferences offer tons of customization: auto-save, character counts, the appearance of text in full-screen mode, and more. But WriteRoom’s real magic is how it gets out of your way and lets you focus on what you’re doing.BusyCalOne calendar application to rule them all.BusyCal ($40, BusyMac, www.busymac.com) is iCal on steroids. It dances circles around iCal, chanting, “Everything you can do, I can do better.” And it’s right. Sharing is a snap: You can set up two-way syncing with your Google Calendar or with other BusyCal calendars on your local network or the wide-open Internet. But even aside from sharing, BusyCal offers tons of calendaring bells and whistles: customizable views, sticky notes, weather forecasts, moon phases, graphical icons, a to-do list, notes, tags, and much more. And since it uses the Sync Services built into Mac OS X, your BusyCal calendars can sync with MobileMe and your iPhone. You can even switch back to iCal anytime without losing any of the events or to-dos you entered in BusyCal.So what if iCal is free? BusyCal is better.ThingsFlexible to-do list syncs with iCal and the iPhone. For busy people like us, a good to-do list is beyond essential. But some that we’ve tried are so complicated that just managing your tasks becomes a chore in itself. So the light, easy-to-understand Things ($49.95, Cultured Code, www.culturedcode.com) is a breath of fresh air. You can go the full Getting Things Done route, adding contexts, priority levels, a tickler file, and so on. Or you can keep it simple, with one-off and repeating tasks and multistep projects. iCal syncing can get your deadlines on your calendar, and Things on the Mac can sync wirelessly with Things on the iPhone ($9.99 in the App Store). We’ve tried multiple task-managment systems, from Web-based ToodleDo to iPhone apps like ToDo to Mail’s built-in To-Do list to good old paper and pencil. Things is the cream of the crop for its good looks, quick entry, and easy syncing.Things uses tags to organize your projects in a million ways--or you can ignore the tags altogether and just work.Express ScribeTranscriptions made easy... well, easier.Transcribing an interview, lecture, or other recording is hard enough, just with the listening and typing. Toss in the extra arm movement as you frantically click from your text editor to your audio-playback application every time you want to pause the recording or rewind a few seconds, and your transcribing job just got tougher and more frustrating. Express Scribe (free, NCH Software, www.nch.com.au/scribe) lets you set system-wide hotkeys for audio playback so you can stay in your text editor, fully control the audio, and never need to reach for your mouse.Express Scribe can also slow down your audio without changing the pitch, supports video, works with lots of file types, loads recordings from analog or digital audio recorders, and more. Plus, it’s completely free. Wahoo!NoteBookThe Mac is silly with note-taking applications (Evernote, Yojimbo, ShoveBox, MacJournal…shall we go on?), but Circus Ponies’ NoteBook ($49.95, Circus Ponies, www.circusponies.com) is a standout. If you subscribe to “a place for everything, and everything in its place,” NoteBook can be the place for notes, Web clippings, bookmarks, documents, voice memos, photos, and more. It struts its flexibility with ready-made templates for planning a trip, writing a research paper, collecting recipes, keeping a journal, and so on, while its fun spiral-notebook interface is a nice touch. TextExpanderA thousand monkeys at a thousand typewriters could produce Hamlet a lot faster if they knew how to use TextExpander ($29.95, SmileOnMyMac, www.smileonmymac.com). This wonder app installs as a System Preferences pane and lets you define shortcuts for your most commonly used words and phrases. Abbreviate long URLs, your email signoff, even your own photo or scanned signature file. Then as you type those shortcuts, they’re automagically expanded to what you really wanted to say. Brilliant. iFinance 3Sure, Quicken is popular and Mint.com is free, but iFinance 3 ($29, Synium Software GmbH, www.synium.de) was built from the ground up just for Macs, and it shows. The intuitive interface makes it a cinch--dare we say a pleasure?--to track your accounts, keep an eye on your cash flow, set up a budget, and graph your expenses. It can also import from CSV and QIF files for easier data entry. Plus, a companion iPhone app lets you enter transactions on the go.FlexTimeThis charming timer app ($18.95, Red Sweater Software, www.red-sweater.com) lets you set up multistep routines that run once or repeat ad nauseam. Each step can be marked by a sound, spoken text, or even running a script. Once your routine is perfect, you can export the audio to iTunes--great for following a recipe’s carefully timed steps or taking your favorite yoga routines on the road. DEVONthink PersonalAnother great catch-all for storing, sorting, organizing, and searching information, DEVONthink ($49.95, DEVONtechnologies, www.devon-technologies.com) can take almost anything you can throw at it. Documents, PDFs, photos, multimedia files, bookmarks, webpages, iChat logs--all of those can be imported, sorted, and read right in DEVONthink. Searching is easy, and you can cobble together a brand-new document from items in your DEVONthink database and export it to your favorite text editor for printing or as HTML for posting. Next Page: Internet Apps >> InternetIt's a wild place, that Interweb, so there's nothing like a few primo apps to tame everything from blogging to FTPs to Twitter and Flash banners.TransmitTraveling the two-lane FTP highway.FTP has been around forever. Social networking and cloud computing may come and go, but FTP is in it for the long hall. Fortunately, there are a wealth of great FTP clients for the Mac, and the best of those is Transmit ($29.95, Panic, www.panic.com/transmit). The client utilizes a split directory window that shows the path on your computer and the path on the FTP site. With in-app search and the ability to sync folders on your Mac and on the FTP site, Transmit helps alleviate the search and drag-and-drop blues of other clients. The sync feature is especially helpful for Web developers and designers. You can even create desktop droplets for quick uploads to heavily used sites.Two-window FTP FTW.Mac-JournalWeb-based apps suck.Blogging about your life is a faux pas. Blogging about anything else that people actually care about is the proper way of utilizing of the blogging systems available out there. The ongoing problem is that most blogging platforms are bit of a pain to use because they’re Web-based. Plus, if you’re somewhere without Internet access, you can’t start laying out your blog posts for your site. MacJournal ($39.95, Mariner Software, www.marinersoftware.com) solves that problem with an easy-to-use multiplatform blogging client. Lay out your articles offline with images, video, and audio, then save them for later posting. The app includes the ability to both write in full-screen mode so you won’t be interrupted by your Twitter friends, and to record an audio podcast in the client.Create blog posts quickly and without browser issues.TweetieMulti-account Twitter action.After wowing the world with its iPhone Twitter app, atebits decided to release a desktop version of Tweetie ($19.95, atebits, www.atebits.com/tweetie-mac/). The app can handle multiple Twitter accounts, compose tweets in a separate window, allow you to change the account you’re sending a tweet from on the fly, and let you drag and drop pics and videos right into the Compose window. Don’t have the perfect media on your Mac for a tweet? Record a video or shoot a pic from your iSight camera directly in Tweetie. And since Twitter conversations can be difficult to follow, Tweetie displays the conversation you’re having in a timeline if you just double-click one of the pertinent tweets. The Tweetie bookmarklet in Safari also allows you to share links quickly from your browser.Have an actual conversation on Twitter with Tweetie.DropboxStop, drop, and roll on home.Transferring large files can be a huge pain. Where the hell did you leave that thumb drive? External hard drives leave an unsightly bulge in your pocket, and all those cables are always getting tangled in your shoes. That’s a safety hazard, son. Dropbox (2GB storage for free, 50GB for $9.99/month; Dropbox; www.dropbox.com) is a cloud-based storage drive that you can access from any computer or iPhone. Just pop files into the Dropbox folder on your Mac, and it automatically syncs up with the online disk (which you can view on Dropbox’s website) and with any other machines you have the application installed on. You can even share folders and files with other Dropbox users. If the free 2GB box doesn’t cut it, you can upgrade to 50GB for $10 a month.Access your files from anywhere in the universe (with an Internet connection).LogMeInIf you need to remotely access a Mac or (gasp) a PC with Windows on it, LogMeIn (free, LogMeIn, logmein.com) allows you to peer into your remote computer from anywhere. You can launch apps, move files, and adjust your preferences via a Web-based interface, as if you were sitting at that computer. For $29.99, you can get your iPhone in on the action too. TweetDeckIf you’re a Twitter power user, TweetDeck (free, TweetDeck, www.tweetdeck.com) should be in your arsenal of Twitter apps. The interface is a series of columns that displays info like your friends’ feeds, saved searches, mentions, direct mentions, and Facebook updates. You can also keep up with trending topics with just a quick glance. If there’s something you need to track on Twitter, TweetDeck can make a column for it. VuzeAllegedly, BitTorrent steals medication from senior citizens, but isn’t it time to forget about all the evil things it supposedly does? Instead, focus on the greatness of Vuze (free, Vuze, www.vuze.com) and its ability to download legally available video files. After you’ve done the downloading, Vuze can convert your files for use on the iPhone, Apple TV, iPod, Xbox 360, TiVo, and PlayStation 3. It’ll even stream videos to your set-top boxes. Nice! BannerZestCreating Flash banners is difficult, especially when you don’t know or own Flash. BannerZest ($49, Aquafadas, www.aquafadas.com) takes the pain out the process and gives you a simple way to create quick, beautiful Flash banners. From a standard gallery to an interactive experience, BannerZest comes with a collection of themes for different uses, and it uploads your banners to your FTP or MobileMe disk. FileChuteSending large files over email can result in the dreaded bounced email. FileChute ($17.95, Yellow Mug Software, www.yellowmug.com) works with your MobileMe-, FTP-, or WebDAV-accessible Web server. Drop your file into the app, and it uploads it to your online server of choice and then creates a URL to add to your email. If you drop more than one file, you get an archive uploaded to your server. Adios, bounced emails! Next Page: Content Creation Apps >>Content CreationSure, Adobe's stuff is the gold standard, but you don't want to have to count on a good night at the poker table to pay for it, right? Cue these killer applications, which let you effectively draw, edit photos, render, animate, and even scratch for a very fair price.djay 3Budgeted beats to grow on.You want to spin phat beats, but your slim bank keeps you from purchasing the high-end DJ equipment and software. That’s okay, young DJ-in-training, djay 3 ($49.95, algoriddim, www.djay-software.com) gives you everything you need to rock the house without losing your shirt. This surprisingly robust audio-mixing software integrates with your iTunes library and puts all the usual mixing and scratching right on your desktop. The application supports multitouch trackpad scratching and fading between tracks, so it’s especially perfect for the last few generations of MacBooks. And as you grow as a DJ, the application will grow with you thanks to its support for MIDI controllers. That means when you get the cash for those fancy digital mixers and turntables, djay will be right there with you.With your iTunes catalog at your fingertips, you'll find some pretty interesting mashups.AudacityFree audio editor extraordinaire.Audio editing seems simple at first. Then suddenly, you’re knee-deep in samples, frequencies, and bitrates. Sound editing really is part science, part black magic, so we’re thankful that Audacity (free, SourceForge, audacity.sourceforge.net) removes one of the biggest obstacles: choosing a quality application and figuring out how you’re going to pay for it. Audacity is both terrific and free, which is kinda hard to beat. An audio-recording and -editing application, it captures up to 16 channels at once from multiple sources, features noise removal, includes a metadata editor, and supplies unlimited undos. It can handle most of the audio files out there, and it’ll work with multiple files types in the same project. Audacity is also is cross-platform, so if you’re a recent Mac arrival, you may already know about its awesome power.So many features, you'll second-guess the price: free.SketchUp3D for you and me.Maya, 3D Studio Max, and SketchUp--all of these will let you create magical 3D worlds. Only one will do it for free, and you probably nailed it in one--it’s Google’s SketchUp software (free, Google, sketchup.google.com) that brings the world of 3D to the average Joe. You can create your own items or utilize Google’s 3D warehouse to find models created by other SketchUp users. With all those models at your fingertips, you can create floor plans for your home, build a level for your favorite FPS, or export the files to animation software or Photoshop. The application includes tutorials that’ll get you up and rendering in no time at all… so now nothing stands between you and virtual-world domination!Build a virtual man-cave for you and your stuff.RingerWham-bam ringtone, ma'am.We get tons of people asking us, “How do I make a ringtone for my iPhone?” Until recently, we told them to launch GarageBand, cut a ringtone, and export it to iTunes. Now we recommend Ringer ($15, Pixel Research Labs, pixelresearchlabs.com/ringer) as the quickest and easiest way to create ringtones from your favorite songs and audio files. Ringer has access to your entire iTunes library and works with MP3, AAC, MOV, MP4, M4V, and QuickTime files. Yeah, you can make a ringtone from a video file. A super-simple editor with waveform information makes it a snap to select the perfect section of audio, and you can fade in and out of the file and preview the ringtone before cropping it and sending it to iTunes for a sync with your iPhone. AcornUsing an image editor doesn’t have to cost you hundreds of dollars. In fact, with Acorn ($49.95, Flying Meat, www.flyingmeat.com/acorn), you’ll get features like layers, AppleScript support, 64-bit support, drawing, and filters in a package that’s easy on the wallet. This easy-to-use software strips away most of the features most people don’t use and gives you a clean image-editing tool. InkscapeWhile raster-based image editors like Photoshop are great at pushing pixels around, the vector-based drawing programs are where all the real action happens. The open-source application Inkscape (free, Inkscape, www.inkscape.org) is similar to powerhouses like Illustrator and CorelDraw, but with one important difference--it’s free. The app utilizes the Scalable Vector Graphics (SVG) file format and includes a nice 3D drawing tool that allows you to set your vanishing points. ScreenflickWith Snow Leopard, Apple introduced screen-capture into QuickTime, and it’s a nice feature if you’re looking to make a quick full-screen screencast. But if you want something that has features like fixed location output at up to 60 fps, Screenflick ($25, Araelium Group, www.araelium.com/screenflick) is an application you can get behind. It’ll highlight mouse clicks and keyboard events, adding a nifty visual cue into your screencasts that highlights what you’re doing. BracketeerWhile your eye can take in an amazing range of light to dark, your camera cannot. In order to help create images that include a tonal range that the average camera can’t capture, HDR applications and plug-ins have appeared on the market. These applications take a series of images that have been bracketed from dark to light and combine them to include the darkest darks to the lightest lights in one HDR image. Bracketeer ($29.95, Pangea Software, pangeasoft.net/pano/bracketeer) is a standalone application that does just that. Adjust the saturation, the contrast, and exposure from within the application. The application will even auto-align your images in case you got the hiccups while taking your pics. iStopMotion 2 HomeMost animators’ first animation was probably a stop-motion piece with Star Wars action figures. And whether those childhood lightsaber battles have you hoping to become the next Brad Bird, or you just love the look of stop-motion, iStopMotion ($49, Boinx Software, www.boinx.com/istopmotion/overview) is a quick, easy way to create simple stop-motion animations. Use your iSight or connect a camera to your Mac and start making your own Wallace and Gromit short. You’ll feel the Force, Lu… sorry. Next Page: Utility Apps >>UtilitiesSlick utilities can add crucial functionality to your Mac, so we've selected the best options for everything from secure password managers and system-troubleshooting tools to an app that will let you play Windows games on your Mac... without Windows!AppZapperCompletely trash applications.Unlike using Windoze, installing and uninstalling apps on a Mac is painless. Drag an application’s icon into your Applications folder, and you’re pretty much good to go. Deleting them is just as simple--just grab them and toss them into the Trash. But if you’ve ever dug around Library or System folders on your Mac, you’ll see that even after you Trash an app, many of them leave crumbs in different parts of your machine. For cleaning up those last little bits, AppZapper ($12.95, Austin Sarner and Brian Ball, www.appzapper.com) is a must-have utility that’s also great for troubleshooting problems. Wiping out all of an application’s preferences and other random files can often turn a troublesome app into a perfectly behaved one after a clean reinstall. Completely remove unwanted applications with a simple drag and drop.HazelClean and organize your Mac--automatically.Hazel ($21.95, NoodleSoft, www.noodlesoft.com) is kind of like Rosie the Robot for your Mac. Or it’s like OS X’s Folder Actions… if they were super-awesome, easy to use, and perfect for helping you keep your Mac’s folders and files organized. Hazel installs as a pane in System Preferences, monitoring locations that you choose, and performs actions on files based on your criteria. By creating simple rules, you can delegate repetitive and annoying file-management tasks to Hazel--for example, automatically add downloaded MP3s to iTunes or move DMGs to an archive on an external drive. Hazel can delve deep into metadata for complex actions like copying images into subfolders by ISO settings or reorganizing music files according to bitrate. You can even set up simple rules for auto-deleting items that have been in the Trash longer than a certain amount of time.1PasswordKeep all your confidential info on lockdown.You’ve heard it before--secure, unique passwords are the way to go. Yet there you are, still using the same password for everything from your maclife.com login to your Gmail and your bank account. Do we even have to tell you again why that’s a colossally bad idea? 1Password ($39.95, Agile Web Solutions, agilewebsolutions.com) can help clean up your online act, creating and managing complex passwords for every online account and then logging you in with a keyboard shortcut. The app can also be used to securely store personal information like credit card numbers and addresses for use in Web forms. And since all of your passwords are unique, you won’t have to worry about your banking info being compromised because of a data breach at that sketchy Russian website you used to download MP3s for a penny.1Password securely stores Web passwords, logins, software licenses, and other important information.iPhone ExplorerStore & browse files on your iPhone.Breaking tradition with the iPods of yore, Apple doesn’t provide the ability to use your iPhone as a USB drive. iPhone Explorer (free, myPod Apps, www.mypodapps.com) is a simple app that will let you drag and drop files onto your phone for easy portability. The app itself is lightweight, and all it takes is a USB cable to view your iPhone’s folder structure. In addition to storing files, iPhone Explorer can be used to restore iTunes tracks from your iPod to a Mac or to rescue photographs from the depths of your iPhone’s memory. No jailbreaking is required, but more adventurous users with jailbroken phones can also recover contacts, messages, email, and other data. It’s a powerful tool, but it’s simple to use for the careful novice.AppleJackAppleJack (free, The Apotek, applejack.sourceforge.net) is one of those things you’ll install once and never think about again—if everything goes right. But if, god forbid, your Mac starts acting weird one day--or stops acting, period--it’ll be AppleJack to the rescue. It’s a command-line utility for diagnosing and repairing problems with your computer. Use the menu-driven system to repair permissions, validate preferences files, and remove screwy cache files.SuperDuperWith Time Machine built into OS X, there’s really no good reason not to have an automatic backup. But Time Machine has its limits--a big one being the lack of bootable backups. SuperDuper ($27.95, Shirt Pocket, www.shirt-pocket.com) easily handles creating and updating bootable clones of your Mac’s hard drive so you’ll be ready to go when disaster strikes. Just plug in your clone, restart, and you’re up and running again. CrossOver GamesPC fanboys like to slag the Mac for having fewer games, but with CrossOver Games ($39.95, CodeWeavers, www.codeweavers.com), Mac users--and Linux fans too--can easily play games coded for Windows machines. The list of officially supported games is hundreds deep, and since CrossOver is based on Wine, you don’t even need a copy of Windows just to play Team Fortress 2. Clean My MacHard drives are never big enough. Whether you have a MacBook Air or a Mac Pro, there always comes a point when there’s just not enough space on your internal disks. Clean My Mac ($29.95, MacPaw, macpaw.com) can help with that problem, scouring your Mac’s drive and tossing out all sorts of gunk you don’t need. Use it to toss unneeded language files, scrub extraneous code from universal binaries, and thoroughly clean up after deleted applications. rooSwitchOS X’s Fast User Switching is handy for juggling multiple user accounts and their corresponding settings, but rooSwitch ($19, Rocket, rooswitch.com) allows you to maintain different settings on a per-application basis. Use it to manage Home and Work browser profiles, for example, or to have different profiles in your word processor for writing or editing documents. rooSwitch works with nearly any application, and it supports Automator and AppleScript for the ultimate in customizability. Next Page: Wild Card Apps & Staff Picks >> Wild CardsNot all Mac apps fall into your neat little categories. These five break the mold and completely deserve a place on your hard drive.BricksmithVirtual bricks you can't lose or step on? Sold!Legos are the official plastic brick of Mac|Life--we’ve had many discussions about the empires we built in our childhood bedrooms and how much we miss “playing Legos” as the soulless adults we are today. Bricksmith (free, donations accepted; Allen Smith; bricksmith.sourceforge.net) lets you recapture the magic in a highly geeky way. It’s a 3D Lego-model creator, offering drag-and-drop construction using thousands of parts in every color of Lego’s rainbow. Tutorials and the one finished model that’s included show you the ropes, and once you’re done with your virtual creation, you can export step-by-step instructions to build it for real. There’s even a mini figure generator where you can design and outfit a matching Lego man and insert him into your model. This software couldn’t be cooler.We can't believe an application this sweet is donationware.CameraBag DesktopGive your photos a new identity or some old-timey charm.We named the iPhone version of CameraBag one of our “101 Essential Apps for 2008,” and now the same fun can be had on your Mac, thanks to CameraBag Desktop ($19, Nevercenter, www.nevercenter.com). You drag in a digital image, and the app re-creates the look of a real film photograph--choose from Helga, Lolo, Mono, 1962, 1974, Instant, Magazine, Cinema, or Colorcross.For more variations, click the Reprocess button, and all the options will change their look and coloring just slightly. Or check the Multi-filter box and experiment with adding multiple filters to a single photo. Of course, you can export your altered images back to your hard drive without affecting the original file. The novelty of taking an everyday digital snapshot and making it look like a Polaroid image or washed-out 1974 photograph never gets old.Your digital photos, plus extra personality.SousChefRecipe database + shopping list + cooking assistant = one kitchen lifesaver.SousChef ($30, Acacia Tree Software, acaciatreesoftware.com) edges out MacGourmet ($49.95, www.marinersoftware.com) in the cooking-assistant category for its cloud database of recipes. Every time a SousChef user enters a recipe (133,000-plus at press time), it’s synced to the cloud, and you can search those and import them into your own library. You can also opt out of sharing your own recipes so Aunt Erma’s secret matzo ball soup stays in the family.Once a recipe’s in your library, you can edit, print, email, or blog it--or even add its ingredients to your grocery list. Click the Cook button for a full-screen view of the instructions that you can read from across the room, keeping your Mac out of the splatter zone. The Mac’s built-in speech recognition lets you advance the recipe’s steps with your own voice, or you can use the Apple Remote or a Keyspan Front Row Remote.TemporisAttractive, drag-and-drop timelines make it easy to "show, don't tell."Everyone loves a good infographic, or at least geeky types like us do. (And the geeks shall inherit the earth, don’cha know?) Temporis ($24.99, Bartas Technologies, www.bartastechnologies.com) makes it easy to create neat-looking timelines on your Mac, which you can then print or export as PDF or TIFF files that are ready for importing into your presentation software, word processor, or page-layout app.Adding new events is just a Command-click away, and it’s a snap to drag the start and end dates around on the timeline. The Arrange button will automatically stagger your timeline’s events into the most logical and easy-to-read order, and the Inspector lets you tweak fonts, colors, titles, labels, and your timeline’s span and intervals. You can even export the event data separately as an XML or CSV file.Manga Studio Debut 4Create your own comics and manga, and even manga-fy your photos.Manga Studio Debut 4 ($49.99, Smith Micro, my.smithmicro.com) is a must-have for fans of Japanese manga or anyone who wants to make their own comic books. Its ingenious Beginner’s Assistant groups together the tools by processes so you can intuitively wind your way through a typical manga workflow: sketch, panel, draw, tone, and add character dialogue.You can scan or draw your own art (graphics tablets supported, natch), play with the included samples, purchase manga content from www.contentparadise.com, or even import your own digital photos and watch Manga Studio make them all comicky-looking. Draw speed lines, add dialogue bubbles, move your pages around, and then print or export your finished comic book. Manga Studio Debut 4 is the younger brother to professional-level Manga Studio EX 4 ($299.99), but Debut has plenty of advanced features too, including layers, templates, customizable patterns, and more.Mac|Life Staff PicksBass TunerI’m a beginning bass player--like, very beginning. So it’s a huge help that I don’t have to worry about staying in key. This terrific, simple, and streamlined little app ($9, www.rustykat.com) lets me quickly get in tune in front of my MacBook using the built-in mic. With that necessity sorted, I can fire up some tracks and tablature and focus on struggling to play along.MultiwiniaMultiwinia ($19, www.ambrosiasw.com) offers crazy replayability. You devise a strategy for your stick-figure army, then watch them take on up to four other teams in six game types on 40 vector-graphic maps. Online multiplayer against Mac and Windows players works flawlessly and keeps me coming back for more. No Napoleon complex necessary. MetaXIf you need to tag a large amount of MP4 files, you could use iTunes’ painfully slow process. Instead I found MetaX (free, www.kerstetter.net) for all my tagging needs. The app will search the IMDB catalog and plug the information into the appropriate fields, then share that info via tagChimp. You can even scan DVD barcodes via iSight! BeanFor a word dork like me, word processors are a big deal. Bean (free, www.bean-osx.com) is a lightweight, open-source word processor. It’s missing many of the blinky lights and thingamajigs of the big boys, and that’s exactly the point. Fewer distractions equals better writing, faster. And for anyone who needs to hit a certain length, the live word count rocks. FluidI often find that Firefox has the tendency to crash when I have too many Web applications running. But Fluid (free, fluidapp.com) lets me create a site-specific browser out of my most essential websites, like Google Docs and Flickr. Simply plug in the URL, and voilà! You have a separate application running that won’t go down if something else does. Next Page: More Gaming Bang for 50 Bucks >> More Bang for 50 BucksSome of the Mac's best games are also its cheapest? Sweet!Fifty bones won’t buy you even one new Xbox 360 or PS3 game, but on the Mac, you can snap up a stack of premier games for less than that. Or at least, that was our theory when we gave Florence, our new associate online editor, 50 whole American dollars and asked her to max out her Mac with the best gaming that short stack of money could buy. Man, did she score--check out the results of her diligent “research.”Plants Vs. Zombies$16, amazon.comLine up perilous peashooters and sun-soaking sunflowers against an abominable horde of zombies in Plants vs. Zombies.This animated tower-defense favorite pits you against a horde of zombies with one thing on their (decaying) minds--invading your home for brains! Pit your arsenal of zombie-fighting plants, each with their own spectacular organic weaponry, against 26 zombies and 50 levels of adventure. Fair warning: Once you start playing this excellent game, it’s incredibly hard to stop. World of Goo$10, amazon.comStack up adorable globs of goo to build structures and watch them band together as you help transport them across various levels.World of Goo is another addictive and totally adorable puzzle game. Created around the idea that circular goo balls make adequate building materials (naturally), the game has you solving puzzles by dragging and dropping goo to create all kinds of crazy structures that enable you to transport your goo across the level. The oh-so-cute googly-eyed blobs pack the game with charm, and you can also connect online and play against other Goo architects around the world.Braid$15, playgreenhouse.comBraid's aesthetically appealing backdrop and profound storyline will keep you engrossed until the very end.Some games defy description, and Braid might be easy to pass over because it appears to be just a mix of platforming and time control set against a gorgeous backdrop. But it subverts and transcends those two well-worn clichés with brilliant design and an absorbing story that packs a twist that you’ll never see coming. Watch the YouTube videos if you need help solving its puzzles, but just make sure you see this masterpiece through to the end.Balcassa$8, openplanetsoftware.comBalcassa has a mountain of exciting brainteasers for the puzzle fiend.Balcassa feeds off those nightmares you still have about attempting to master that archaic, rainbow-colored Rubik’s cube. And while most of you probably never cracked the damn thing (we didn’t!), Balcassa gives you a second chance. The objective of the game is to slide the cubes into a specific sequence, pattern, or orientation. It may sound like a simple task, but much like fiddling with a Rubik’s cube, figuring it all out is the real reward.Freeware FunIf you’re interested in first-person shooters and MMORPGs, Quake Live and Second Life can give you hours of entertainment at our favorite price: $0.00. Both games perform smoothly on Mac OS 10.4 or later. Quake Live doesn’t require beefy hardware because it runs through your Web browser. But that doesn’t stop it from delivering all the fast-paced action of the classic first-person shooter. Second Life, while not as packed with storyline as World of Warcraft, offers a similar massively multiplayer world where you can meet people, customize your character’s look, and participate in a virtual world that’s just like our own. You don’t even have to watch the clock to make sure you’re on time for a player-versus-player raid!You don't need fancy computer hardware to frag your way through this beloved shooter.Vital Statistics on Our 50 Killer AppsTotal cost if you bought all 50 apps: $1219.83Number of apps that are free: 13Apps that have an iPhone counterpart: 15Whaddaya waiting for? (apps that have a free demo): 39Number of countries these apps were born in: 7Apps named "iSomething": shockingly... just 3!Apps that require Snow Leopard: 1Apps that require Leopard: 14Apps that promise "iLife integration!": 9
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What's Next from Apple: New iPods Sept 22, iPhone OS 2.1, iTunes 8.0
Daniel Eran Dilger Kevin Rose has been trying his hand at making broad sweeping generalizations about the next generation of iPods, but sorry, no digg. Most of his predictions are not even original, and those that are are so vague that they're really just worthless. Here's what you can really expect. Rose likes to suggest what's next from Apple, but his guesses only approach reality when they're based on leaks that occur days prior to an announcement. His flat out guesswork tends to be yet far further removed from reality, indicating that he has no special inside track on things at Apple, nor much of an imagination tempered by realistic appraisal. A month before the iPhone was unveiled, Rose predicted it would be available from CDMA providers, have a pull out keyboard, and sport two batteries, one for music and one for the phone. Of course, splitting a battery in half is not really a brilliant solution to prevent music playback from running down your phone, but the simple fact that Rose didn't know about the exclusive deal with Cingular (come on, it was Apple's only mobile partner to date) and the unlikelihood of Apple tacking on an HTC-esque keyboard makes his guesswork easy to dismiss. I had imagineered the iPhone as a web browsing iPod (“based on Nokia’s mobile contributions to Safari”) with SMS messaging features, contacts, calendar, and a camera… six months earlier. And CDMA? I recommended Apple “leave Verizon alone and partner with Cingular, TMobile, and MetroPCS using GSM technology.” The difference between my ideas and those from Rose, apart from mine being six months earlier, is that I presented mine as only reasonable ideas with some rationale behind them; Rose insisted he had special knowledge from reliable sources. Generation 6 iPods An iPhone Worth Talking About The Real iPod touch Deets. Now he's predicting new iPods. The iPod touch is supposed to get “fairly large price drops to distance itself from the $199 iPhone.” Sorry, wrong. The iPhone is only $199 in the minds of consumers. It gets a subsidy from AT&T, which is why you can't just buy one for $199 and walk out the door without signing a phone contract. The iPhone's $2,000 service contract offers plenty of distance between it and the iPod touch. The iPod touch is not possibly going to get cheaper than the iPhone for a couple reasons. First, obviously, it costs nearly as much to make. The lack of a subsidy pretty much balances out its lack of mobile radio components. Second, Apple isn't desperately trying to sell the iPod touch. It exists as a product to sell to users who can't or won't buy an iPhone because they're tied to Verizon or don't want a phone. Rose worries that the iPhone is “cannibalizing sales of the iPod,” but there's nothing more Apple would like to do than to feed every iPod user an iPhone. Sure the bonehead analysts will have another field day complaining about how there's only minor growth among iPod sales while they ignore iPhone numbers, but these guys aren't easy to reach with basic facts. Apple has been giving away the $300 iPod touch to students buying a laptop; that looks like an effort to broaden the iPhone platform. Apple wants college kids playing iPhone games and interested in creating their own iPhone software. Left to their own devices, most kids would buy the old hard drive iPod Classic because they think they need to walk around with their entire torrent library of stolen music. (Get off my lawn!) In any case, we all knew the iPod refresh was coming. I'm pretty sure they're coming on September 22. I'm also pretty sure that the 8GB iPod touch is going away, making the 16GB model the new $199 version. That outrageous price drop, facilitated by today's cheaper Flash RAM, would kill the remaining market for the hard drive-based iPod Classic, converting Apple's entire lineup to Flash RAM. Additionally, it would migrate even more iPod buyers into the installed base of iPhone App Store users and hasten the cannibalization food chain that leads toward the iPhone. The 16GB iPod touch will be sold next to the existing 32GB model, which was just released earlier this year. For that reason, I don't see a larger capacity model being introduced now. I don't see tremendous demand for carrying 64GB of music from people who are also ready to pay for 64GB of Flash. Nano 4: Zune 2007? Rose says the Nano will get a redesign that makes it look like last year's Flash RAM Zune; iLounge already predicted this a month ago, although Rose embellished his version with the idea that “the actual plastic on the outside will be curved,” presumably like a TV from the 80s. How nostalgic! I miss having a wildly distorted tube picture, almost as much as a scratchable plastic iPod screen. Oh the good ol' days. Will Apple expend significant resources to make the Nano 4 into a widescreen tall/long player and define a new 4GB hardware model to fit into a niche that is only $50 less than the new 16GB $199 iPod touch? How much room for differentiation is there under $200? Seems more likely that Apple will instead only release a cheaper version of the existing 4GB Nano that's closer to $99, leaving room for a $149 8GB Nano in between. That will pull Shuffle buyers up into splurging on a full video Nano. If you want to watch video sideways, you can get an iPod touch for $199. What kind of widescreen cinematic experience can you get with a long/tall Nano/Zune? When I reviewed the Flash Zune, one of the complaints was that half (but only half) of the controls reconfigure when you hold it sideways. Plus, existing iPod Games wouldn't work in the widescreen orientation; both the display and the controls would be messed up. On top of that, regular video playback would be forced to play back wide, and/or look bad because its stretched. Microsoft has no qualms with playing video in an odd aspect radio, but the iPod is made by Apple, which has some aesthetic boundaries that constrain its behavior. Winter 2007 Buyer’s Guide: Microsoft Zune 8 vs iPod Nano iPhone 2.1 Rose says Apple will also release “iPod touch 2.1 software, iPhone to get update very soon after.” We already all knew the iPhone 2.1 update was coming, and that it's going to be significant, and that it is due for release around the same time as the new iPods. Whether the new iPod touch will ship with it in advance of the iPhone would depend on whether iPhone-only features in the release hold it up, but Rose doesn't suggest any special knowledge or rationale behind this claim. iPhone 2.1 is supposed to usher in new GPS features and the push Notification system, but the real demand for downloading it will be that it fixes a major problem that currently causes third party iPhone apps to crash on launch and randomly when running. Apple needs to get this out quick before it blows the reputation of iPhone software stability in the minds of users. That's reason to believe that iPhone 2.1 might ship even before the new iPods, rather than the other way around. Because software developed using the iPhone 2.1 SDK won't run on iPhone 2.0.x, expect everyone to need to update their software to download a new generation of 2.1-only apps. This will be free for iPhone users, but might incur a nominal fee for iPod touch users due to accounting rules. Myths of Snow Leopard 3: Mac Sidelined for iPhone Ten Big New Features in Mac OS X Snow Leopard iTunes 8.0 Rose says iTunes 8.0 “it's a big update with new features,” but doesn't say what they are. He also says it will be “a real point upgrade” deserving the 8.0 name. However, there is little rhyme or reason to Apple's iTunes version numbering, and no real correlation between the amount features introduced and the version number increment. iTunes 2.0 added iPod support after ten months of iTunes 1.0, but iTunes 3.0 only added minor features the next year. It was replaced by iTunes 4.0 a year later, which added the Music Store and AAC support. Two years later, iTunes 5 introduced some cosmetic changes and was immediately replaced with iTunes 6.0 only a month later, without any major new features. Another year later, iTunes 7.0 arrived with a new look, video game support, and Coverflow. It has since seen loads of new features, from support for Apple TV to the iPhone to new iPods and new movie rentals, all of which were only numbered as minor updates. We've had iTunes 7.x for two years now, so iTunes 8.0 is not really ballsy prediction at this point. Of course, Apple is just as likely to skip ahead and release iTunes X. And if iTunes X isn't ready, we can might even get iTunes 7.8 and 7.9 over the next couple years. Oh my sides. With the likelihood of entirely new iPod touch or Nano models being quite low (after all, the Zune isn't going to get a refresh until late next year, and Apple isn't facing any tough competition at the moment), Apple's iPod announcement might end up more about a new iTunes than the iPod. Rose doesn't make any iTunes 8.0 feature predictions, instead jumping ahead to suggest that Apple is working to make sure Mac OS X 10.5.6 will provide support for Sony's BluRay, the competition to iTunes that nobody cares about. Hmm. Steve Jobs has so little regard for optical discs that he basically shunned iDVD last year when showing off iLife 08, but now he's going to resurrect BluRay and excite customers by including it on the company's laptops, where any resolution advantage it offers over DVD would be nearly invisible? Oh ho ho my sides. iTunes Unlimited? The rumor mill is talking about subscription music in the next iTunes. Steve Jobs has opposed subscription music since iTunes got started. He worked for years to convince the labels to let go of the dream of billing users to essentially listen to the radio. Subscription music has always revolved around outrageous DRM that requires the (historically Microsoft PlaysForSure) player to sync up and check in every month or lose its music. I've written up lots of reasons why subscription music was an awful idea that wouldn't fly. I doubt Apple will actually float it as rumored (“iTunes Unlimited” for $129 sounds awful). However, enough has changed in the last two years to reconsider how subscription music could be delivered. For starters, the iPhone and iPod touch are now wireless, so they can both stream and verify exploding media DRM. Apple's iTunes, modern iPods, Apple TV, and the iPhone also now already handle exploding DRM for movie rentals, which blew over last year without any complaint, although it doesn't look like iTunes' movie rentals have had a massive impact on the world due to their relatively high price point. Offering movie rentals appeared to be a requisite concession leading up to convincing the movie studios to agree to movie sales in iTunes. Apple could sell access to subscription music directly from the iPhone and iPod touch that worked similar to movie rentals, and the labels might even allow users to freely copy rental tracks between computers linked to the same iTunes account. Such an arrangement hasn't found mainstream popularity elsewhere, but nobody else had been able to sell music prior to iTunes either. While the rumors suggest there could be a discount for MobileMe users, it would be a lot smarter to make it part of MobileMe instead. That would limit subscribers to Apple's loyal base, easing in the system rather than exposing a brand new subscription service to ten million handheld users and 150 million iTunes users and all but promising another meltdown. At least by making it part of MobileMe, Apple could add lots of subscribers and upgrade existing subscribers to a $99 “unlimited music” additional fee. Keep in mind that all this is highly speculative. I doubt “unlimited iTunes” will fly, as the idea was not leaked but rather simply invented. How Apple Could Deliver Workable iTunes Rentals The Online Music and Movie Rental Myth Rise of the iTunes Killers Myth As Long As We're Speculating… If Apple does convert its entire iPod line to Flash players, it would make sense to incorporate a new audio codec setting that maximized the amount of songs you could copy into an 8GB player. For years, Apple's major selling point on the iPod what that it offered massive hard drive storage capacity. Now it's migrating to Flash, which is more expensive but considerably more shock resistant and suitable for a handheld computer device like the iPod touch. Working to cram more music into tighter spaces would allow Apple to make the iPod touch and iPhone more competitive against a hard drive player. AAC is already optimized for low-bitrate playback. Apple also needs to add remote functionality for controlling Apple TV to iTunes, just as you can already do via the free iPhone app. And how about direct streaming of content between iTunes, Apple TV, and the iPhone, such as for movie rentals. Currently, to get a rented movie from an iPhone to Apple TV you have to do two syncs involving a middleman iTunes PC. iTunes also needs to expand on the options for syncing media to the iPod and iPhone. In addition to syncing specific playlists, it should be able to automatically sync over a smart “Party Shuffle” mix of music that fills a specific proportion of the device, such as 50% music, 10% podcasts, and then the specific movies, TV, and audio books the user selects. Then shuffle out the listened to tracks and add new music every time it's synced. Allow users to hide songs from iTunes just as you can hide photos from your iPhoto album to simplify the view without deleting anything. Add Time Machine support so you can go back to see earlier play counts and browse your media library as it appeared in the past. Add integrated support for viewing PDFs and other QuickView document types, so you could use iTunes as a metadata-rich document browser with search and playlist features. Or give Preview an iTunes metadata document database interface. More Music Deals. Add other corporate sponsors to the Starbucks deal, so you can discover their playing music and buy tunes over their WiFi link. And isn't it about time Apple and AT&T got together and hammered out that plan to open iPhones to AT&T's hotspots? I'd debit a 99 cent WiFi access fee from my iTunes account if it were necessary. What's the point of setting up $8 per hour WiFi services for the zero people who use them? And on that tangent, how about rolling out my Ubiquitous WiFi idea for allowing other mobile users to borrow your AirPort's WiFi signal? I'd also like to see Apple get AT&T to allow users to place calls over their WiFi link as a concession for not having a functional 3G network in place yet. I also think AT&T should sell or rent AirPort base stations to its millions of broadband users, with all of them open to WiFi sharing so that iPhone users could place a freaking call and access the web at faster than EDGE speeds between now and whenever AT&T actually gets 3G rolled out. Apple also really needs to deliver some sort of central media server, possibly tacked onto Apple TV. Just add a USB hard drive and have it serve up the contents as a Bonjour-discoverable iTunes library to your local network. This would allows users to dump all the media off their laptop. And then allow WiFi sync to optionally copy fresh media to the iPhone from the central media server library. There's plenty that could be tacked onto iTunes, but the biggest new thing in the iPod announcement actually might be something entirely different than last year's iPods for cheaper and a new rev to iTunes. I'll spill that in the next article. Ten Big Predictions for Apple in 2008 Did you like this article? Let me know. Comment here, in the Forum, or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast (oh wait, I have to fix that first). It's also cool to submit my articles to Digg, Reddit, or Slashdot where more people will see them. Consider making a small donation supporting this site. Thanks!
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Six Reasons Why Apple May Never Open the iPhone
Daniel Eran DilgerThe history of the Office Wars provides interesting context for Apple’s software strategy with the iPhone today. While third party software development offers all kinds of tantalizing potential for the new mobile, there are a half dozen reasons why Apple may not ever deliver the iPhone fully open to third party development, following the model of gaming consoles.Office Wars 1 - Claris and the Origins of Apple’s iWork Office Wars 2 - Microsoft’s Outrageous Office ProfitsOffice Wars 3 - How Microsoft Got Its Office MonopolySoftware Lessons For the iPhone: 1997 - 2007.When Steve Jobs gained the opportunity to retake control of Apple in 1997, he immediately set out to build and assemble a software business for the Mac platform. Apple restarted serious development of QuickTime, much to the chagrin of Microsoft, which had targeted its sights on quickly destroying it to make way for monopolistic expansion of its Windows Media. [Microsoft's Plot to Kill QuickTime][How Microsoft Pushed QuickTime's Final Cut][Why Apple Failed][How CPR Saved Apple][Why Apple Bounced Back]In addition to repurposing NEXTSTEP as Mac OS X and buying and building a series of professional and consumer software suites, the new Apple also developed the iPod platform. The iPod used intuitive software to differentiate Apple’s hardware, launching the computer maker into a new market for sophisticated, data-driven consumer devices. Microsoft’s own efforts in consumer electronics have flopped miserably with the failures of its Handheld PC, Pocket PC, UMPC, Windows Mobile, Media2Go, Mira, SPOT, and Personal Media Center initiatives, among many others.[Apple’s NeXT Server Offensive on Microsoft][The Spectacular Failure of WinCE and Windows Mobile][Windows XP Media Center Edition vs Apple TV]Microsoft Outgunned in Software by a Hardware Maker.Microsoft was late to realize the software threat posed by the new Apple. Five major revisions and over thirty free updates to Mac OS X have ran circles around Microsoft’s capacity to deliver one desktop operating system software update and a couple service packs since 2001.[Leopard, Vista and the iPhone OS X Architecture]Apple also introduced three generations of iWork as an expanding productivity suite during the four year hibernation period Microsoft left since its last version of Office for Mac. Apple delivered support for Microsoft’s own proprietary OOXML file format on the Mac even before Microsoft itself could. At $79, iWork will eviscerate sales of the $400 Office for Mac, which has until now been a cash cow lazily ruminating for years between releases.This year, Apple also targeted and destroyed Microsoft’s fledgeling efforts to repurpose WinCE as a smartphone platform, seemingly overnight. That has given Apple a significant new platform in the iPhone, soon to be joined by the new iPod Touch. [What’s New in iWork 08][Apple's Secret iPhone Application Business Model][Curious Stuff About the New iPods]Six Reasons the iPhone Will Stay Closed.Will Apple give third party developers the keys to its new vehicle and allow them to drive off with the value it has created? It hasn’t yet, and there are a number of reasons to think that Apple won’t. Note that I am not expressing an opinion that the iPhone should be left closed, but rather simply presenting why I think it is unlikely Apple will ever open it up in the same way the Mac is open to any and all development.First, the company has lined up a suitable outlet for third party expansion via the standards based web platform available within Safari. That’s not enough to do everything developers want to do--it has serious constraints for creating games, for example--but it offers a good enough alternative to serve more than 80% of most developers’ needs. [Mobile Disruption: Apple's iPhone and Third Party Software] [iPhone Gremlins: Crashing, Security, and Network Collapse!] Second, the company has developed and begun production testing of online software sales through iTunes, currently limited to 5G iPod games. This mechanism appears too sophisticated to simply be designed for a half dozen $5 games. Apple is quite obviously going to distribute other software through iTunes for the iPhone. If it were going to be open, there would be no need for such a secure software distribution system. [Apple's New Dual Processor Game Console] [Hacking iPod Games: How Apple's DRM Works] Third, historical perspective suggests that once a solid platform has been established, a vendor can sell software as fast as it can deliver it without even trying very hard. Apple’s Claris, Microsoft’s Windows, and the game consoles from Sony and Nintendo all provide examples of this. The iPod’s success suggests Apple can establish a viable mobile platform without the need for software partners. It can handle software transactions as fast as it can sell iTunes songs. That’s big. [Office Wars 1 - Claris and the Origins of Apple’s iWork] [Office Wars 2 - Microsoft’s Outrageous Office Profits] [Office Wars 3 - How Microsoft Got Its Office Monopoly] [Nintendo Wii vs Microsoft Xbox 360, Sony PlayStation 3] Fourth, depending upon large third party developers has caused Apple--and Steve Jobs--some severe headaches. Microsoft's late 80s betrayal of the Macintosh led to Apple’s enslavement to Office, and induced CEO John Sculley to sign away broad intellectual property rights to Microsoft, which Microsoft then immediately used as a weapon against Apple. In the mid 90s, Microsoft led Adobe, Macromedia and other large companies to abandon the Mac platform. In the late 90s, those same companies refused to support Apple’s new Rhapsody plans following the company’s acquisition of NeXT, forcing Apple to spend half a decade retooling the Mac OS, primarily so those developers could sell their existing apps to Mac users without much effort, even while they were earning fantastic software profits and delivering minimal innovation. In other words, Apple’s technology game plan was delayed for a half decade so that Microsoft could sell its $400 copies of Office and Adobe could sell suites of its $500 and up creative applications, all while Apple did all the work in adapting its $99 operating system to run their Classic Mac OS code with minimal effort. Prior to returning to Apple, Jobs experienced his own betrayal and abandonment at the hands of partners--including IBM, HP, Digital, Data General, and Sun--related to NeXT and OpenStep. In all of these cases, the third parties were simply acting in their own best interests. With the iPhone, Apple will act in its own best interests. It will carve out a phenomenally powerful software platform for itself. [Why OS X is on the iPhone, but not the PC: The History of NeXT] [Office Wars 3 - How Microsoft Got Its Office Monopoly] [Cocoa and the Death of Yellow Box and Rhapsody] Fifth, open Application Programming Interfaces involve complex management and maintenance. This is not a problem unique to Apple; it exists for Microsoft and every other company that offers an API for developers to build upon. An API is an interfacing boundary between the software supplied by a vendor and the software supplied by third parties. Ideally, an API allows third parties to do everything they need very cleanly. That allows the vendor to make changes on their side of the API curtain without causing any compatibility problems for software on the other side. In reality, nearly every change and update has significant impacts for third party developers. The more complex and low level of an API being exposed, the more difficult it is to manage significant changes without introducing problems for third party partners. Apple has worked to develop objective APIs that are stable and resilient to internal changes, but if developers are unsatisfied with the level of performance or portability provided, they will work around the API boundary, almost guaranteeing that any significant changes made on Apple’s side will break their applications in the future. Microsoft has often accommodated such “bad programming? by expanding APIs and creating new ones, and lugging around a legacy of old APIs to retain broad compatibility with existing applications. The result is that it is very difficult for Microsoft to actually innovate, or to offer OS level enhancements that upgrade existing applications. This is particularly a problem for Windows Vista, which is hamstrung between the problem of providing entirely new hardware driver APIs on one hand while also maintaining a boatload of crufty legacy APIs on the other. It is absolutely the worst of both worlds. [Five Windows Flaws] [Leopard vs Vista 5: Development Challenges] Sixth, as is the case with software APIs, closed hardware platforms offer a vendor open flexibility for future expansion, portability, and upgrades. With the Xbox, Microsoft didn’t provide a wide open set of APIs for developers, only a subset for building very similar types of games. This closed API allowed Microsoft to move the console from Intel to PowerPC hardware in the Xbox 360 without extreme problems, something the company was unable to maintain earlier when it tried to deliver Windows NT for various hardware platforms in the late 90s. Apple has already benefitted from the flexibility of a closed hardware platform on the iPod. Had Apple allowed developers to write applications for the iPod, it would have to string along support for those old applications across every new generation of the iPod. Having to do that would complicate Apple’s own efforts to deliver new iPods. Additionally, customers would be upset with Apple’s iPod if the apps they downloaded crashed, installed spyware, or caused performance problems. While a rogue Mac app isn’t likely to drain a laptop battery down dead, power management is far more critical on handheld mobile devices like the 11 mm thick iPhone. Given that many consumers are already flummoxed by the reality that batteries wear out after a few years, imagine their rage at finding out that Apple allowed them to install a some worthless Tamagotchi pet that destroyed their battery early. Similar problems plague Palm OS and Windows Mobile devices. In particular, Microsoft’s attempts to provide a “one size fits all? solution and broadly license it to hardware developers results in API constraints that limit supported screen size resolutions, break compatibility with existing versions of applications, and severely limit the power management performance of those devices and their ability to deliver acceptable battery life. If there were any meaningful installed base of Windows Mobile phones, it would also be plagued with spyware and viruses, just as Windows is on the desktop. [Inside the iPhone: UI, Stability, and Software] [Device Problems In Search of a Solution] [David Sessions Tries to Milk iPhone Battery Panic in Slate]A Safe API Boundary for Third Party Development.The simple solution to all these issues is to not offer a custom, wide open API at all, and instead leave third party developers to build applications that make use of open web standards. Nothing new to learn, no barriers to adoption, no proprietary development tools to maintain, no pleading with developers to support a new platform that remains unproven in the marketplace, and no third party crisis to manage when the hardware and software are significantly upgraded.No API, no problem! Hackers can discover how to install tools and handy mini-apps, but Apple’s next software update or hardware revision won't have to figure out how to maintain compatibility with those hacks. That allows the hackers to hack without holding things back. Meanwhile, Apple can reserve the right to offer highly integrated applications of its own that take full advantage of the underlying system without revealing or sharing its intellectual property secrets with third parties that may choose to use those secrets against it--just as Microsoft did to Apple with Windows in the late 80s, or as Sony did to Nintendo with the original PlayStation just a few years afterward.[Mobile Disruption: Apple's iPhone and Third Party Software]Closed Development Involving Third Parties is Not Open.Incidentally, this is the same closed model that resulted in great success for Microsoft and Sony after they betrayed and then supplanted their former partners. Microsoft set up the illusion of an open, developer-friendly platform with Windows, but then used its home field advantage to plot out the assassinations of any and all of the potential rivals it didn’t want to compete against: WordPerfect, Lotus, Ashton-Tate, Borland, Netscape, Sun, and today’s targets such as Google and Symantec.The unsurprising result was that Windows users ended up using Microsoft’s Word, Excel, Access, Fox Pro, language tools, web browser, media software, desktop search, anti-virus, spyware management, etc ad nauseam. With Windows users completely enslaved to Microsoft’s own applications, it was easy to erect significant barriers to prevent the emergence of any new competitive applications from rivals. Clearly, Windows is only an “open platform? in areas where it suits Microsoft. Further, Microsoft’s idea of who a “competitor? is can change. For example, Windows desktop search wasn’t a rival feature for Microsoft to kill until it decided it wanted Google’s business.[Office Wars 3 - How Microsoft Got Its Office Monopoly]Windows Enthusiasts’ Slavery to a Vicious Master. Whether Microsoft’s closed Windows platform is a bad thing is a matter of debate; Windows Enthusiasts celebrate their enslavement. It is my opinion that Microsoft’s closed Windows platform isn’t bad simply because it is closed, but rather because Microsoft’s insatiable greed is holding back innovation that would otherwise flourish. One example is Microsoft’s Internet Explorer browser, which rapidly advanced until Microsoft destroyed Netscape. After that, it went into maintenance mode hibernation and didn’t budge until Firefox began to threaten Microsoft’s position years later. That’s anti-consumer; Microsoft won’t do anything for its enslaved users until a would-be savior threatens to set them free. Microsoft isn’t bad because it is closed; it is bad because it is disgustingly greedy. Windows Enthusiasts need to stop deluding themselves into thinking that they live in a free world of an open platform. They are slaves, and their master is not only vicious, but also incompetent and has no taste. [Safari on Windows? Apple and the Origins of the Web][Apple in the Web Browser Wars: Netscape vs Internet Explorer][The Web Browser Renaissance: Firefox and Safari]Closed Without Pretense.At the same time, it is possible to voluntarily join a closed platform and benefit from its advantages. Nintendo carved out a closed video gaming empire that required third party developers to pay it licensing fees in order to develop any games to sell for its system. Nintendo’s closed business model worked better than Atari’s with the 2600, which had earlier allowed third party games developers to glut the market with bad games, resulting in the video game crash of 1983. Consumers were left thinking that home video games were done to death and would never recover.Sega, Sony, and Microsoft’s Xbox group have all similarly managed closed gaming platforms to deliver high quality expectations, even subsidizing game consoles to establish user interest. The only differences for Apple’s closed iPhone may be that:Apple’s iPhone hardware sells at a sustainable profit without a desperate subsidy, removing risk and allowing for regular feature upgrades. Apple is likely to use software downloads as a way to integrate the iPhone into Mac hardware sales and its online services, rather than simply trying to make a killing selling $50 to $75 game software titles as the console makers do.[Mac OS X vs Linux: Third Party Software and Security]Software as a Great Differentiator.By offering free or low cost software in the model of $5 iPod games, Apple will be able to use its closed platform to deliver software designed to:attract more iPhone and iPod Touch hardware buyers.earn iPhone mobile service revenue fees.earn commissions from WiFi iTunes sales and related deals. direct new iPhone users to iTunes and Apple TV.draw attention to the Mac, which will offer iPhone integrated features Windows does not. Microsoft does some of the same things with Windows Mobile, which ties into the company’s Windows Server products--including Exchange Server--and is also deeply integrated with the desktop sync services of Windows and its Office applications. The problem for Microsoft is that it does not sell phones or make money on service revenues as Apple does. Microsoft charges expensive client access and software licensing fees, but still can’t make a sustainable profit on its Windows Mobile business. It’s also stuck with lame vendors such as HTC, which make poorly integrated hardware that is embarrassing to use. Microsoft could make its own phone, but like the Zune it would alienate its existing hardware partners; further, the Zune disaster indicated that hardware sales isn’t a core competency of the company anyway. [Phone Wars: iPhone vs TyTN, Treo, Pearl, E62, P990, Q][iPhone Sales vs Zune, Palm, RIM, Symbian, Windows Mobile]Selling Hardware with Software vs Selling Software Licenses.Using software to sell hardware fits in with Apple’s past and present use of free or low cost software to differentiate the Mac. In the distant past, that included HyperCard and QuickTime; today it includes the shareware-priced but highly regarded iLife and iWork apps. The full version of Mac OS X costs $129, while Microsoft’s Ultimate Windows Vista is an absurd $400, the same price as an iPhone!Apple’s strategy of using low cost, high quality software to differentiate its hardware plays well against the fact that consumers simply don’t want to pay for software, while they think nothing of paying big money for desirable hardware. Nobody would pay much for an iPod “OS? or a software music player, but millions of people have paid hundreds of dollars for an iPod.That principle has worked in Microsoft’s favor in the past, as it hides the cost of Windows by invisibly bundling it into PC sales. However, its recent fantasy that consumers will widely upgrade their PCs to more expensive versions of Vista indicates Microsoft is highly delusional. Pro-Microsoft wags can chart out their predictions of “impressive Vista adoption? based entirely upon OEM bundled copies, but consumers don’t want it, and no significant number of people are going to pay big money to upgrade to the $400 Vista Ultimatum. [Windows 95 and Vista: Why 2007 Won't Be Like 1995]The Commodity Future of PC Software.What will happen instead is an increasing commoditization of the consumer PC and its software, driven towards standards by an industry that demands interoperability. Microsoft couldn’t hold back the web with its proprietary MSN a decade ago, and companies that once pushed Windows are now behind Linux, including Novell and IBM. PC OEMs are also rethinking their unilateral relationship with Microsoft as they struggle to survive in the shadow of Microsoft’s vast profits. Rather than paying $400 for a PC with a $50 OEM copy of Windows running IE and Outlook, nagging you to verify your software as Genuine and to upgrade to the $400 version of Vista and to hand your credit card number to the dancing paperclip recommending a subscription to Windows Live OneCare terrorism protection, the $250 PC of the near future will come with a standards based web browser and email client. It will be called an iPhone, and it won’t run Microsoft Office.What do you think? I really like to hear from readers. Comment in the Forum or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast! Submit to Reddit or Slashdot, or consider making a small donation supporting this site. Thanks!
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100 Greatest iPhone Apps of 2009
From marking its first year this past summer, to boasting over 100,000 applications in its catalog, the App Store has been great for many developers on the iPhone platform this past year. With 2010 right around the corner, we wanted to take a look back at the 100 greatest iPhone apps of 2009. These applications were nominated by Mac|Life readers. All of these apps have something in common: They've helped make the iPhone better over the past year. MobileMe iDisk (free)This little iPhone app lets MobileMe users browse through files stored on their iDisk with ease. The app also lets you view files like PDF, Microsoft Word, Excel, PowerPoint, Image files, and iWork files. In addition, you can share files right from your iPhone. Evernote (free)Evernote is the free online service/application that lets you store notes and images in notebooks for later use. The iPhone application really comes in handy, especially since it syncs with the cloud. Coupled with the new offline viewing for premium users, Evernote has to be one the best iPhone apps, hands down. Facebook (free)It seems like all of our friends are on Facebook these days, so why shouldn't Facebook be everywhere? Well, with their iPhone application it can definitely seem like that. This application allows you to manage all of your friends, posts, messages, uploads, and otherwise use Facebook without being inside of a browser. Shazam (free)Without this wonderful application, we would still have that snazzy song stuck in our heads without knowing the title or band. Shazam provides a great service to iPhone users for the wonderful price of free; however, if you're into product(RED), they have a Shazam(RED) version available as well. Tweetie 2 ($2.99) It seems like Twitter is becoming as ubiquitous as Facebook, and it also seems like there are a bevy of iPhone Twitter clients. Tweetie would have to be a newcomer that won the hearts of the iPhone users everywhere. Multiple Twitter accounts, contact linkage, multiple attachments, offline mode, and more. Tweetie 2 has you covered. Twitterrific (free)Twitterrific is the great-granddaddy of Twitter clients on the Mac and iPhone, but it doesn't disappoint. Twitterrific got a new face lift this year that updated the client to be in line with other clients like Tweetie. By far, this is the nicest looking Twitter client on the iPhone. SimplyTweet ($4.99)With the advent of push notifications for the iPhone, SimplyTweet is probably one of the cheapest solutions for bringing push to your tweets. This app also contains all of the features of other comparable Twitter clients. Zipcar (free)Zipcar is one of those revolutionary applications, giving you the ability to not only pick out a rental car from the Zipcar service, but also unlocks the doors on the car right from the iPhone. Dropbox (free)This small newcomer of a company has shown time and time again that they can play with the best when it comes to online storage in an iDisk-style fashion. Dropbox offers up 2GBs of free online storage to users (along with other premium paid services). With their iPhone application, you can view and manage files on-the-go with ease. Pastebot ($2.99)With iPhone 3.0, cut, copy, and paste became a reality on the iPhone. With Pastebot, multiple clippings in an easy to use clipboard manager become a reality. This application also lets you sync over your clippings from your Mac to iPhone and vice versa. Stanza (free)With Amazon Kindle-like finesse, Stanza lets you read eBooks on your iPhone for free or little cost. Download free Guttenberg Project books, or paid books from several publishers right from the app; then sit back and read. TomTom U.S.A. ($49.99)This year gave way to turn-by-turn GPS navigation apps for the iPhone. TomTom is one of the many GPS apps available that is really well designed. This app has 3D maps, fast route calculations, and a new lower price that many iPhone owners will enjoy. Navigon MobileNavigator ($59.99)With maps from NAVTEQ, and features like Lane Assist Pro, Navigon is a great navigation app for the iPhone. The app also includes Google local search, iPod control, and bird's-eye view of maps. Things ($9.99)Sure, it's been around since the App Store launched, but it gained tighter syncing with its Mac counterpart, which makes it all the better. Things is a complete GTD (Getting Things Done) solution for your Mac and iPhone. 1Password Pro ($7.99)What would we do without 1Password? This handy application manages all of our passwords on both the Mac and the iPhone. And with the pro version, you get all kinds of nifty features like copy/paste passwords, folders for managing, and copying multiple field values. If you're always forgetting your passwords, this app is for you. VNC Lite (free)This application is a must have if you want to control your Mac or PC right from your iPhone. It has zoom and scroll capability, landscape mode, and support for 8 and 32 bit color modes. AP Mobile (free)AP Mobile lets you browse local, national, and international news right from one iPhone application. Utilizing news from the Associated Press newswire services, this application sends out push notifications of breaking news straight to your device. You'll always know what's going on with AP Mobile. Air Sharing Pro ($6.99)Air Sharing Pro gives you the ability to turn your iPhone into a wireless hard drive that can be mounted on your Mac to add files for viewing from the device. You can also mount remote file server, connect to your computer, perform advanced file operations, and print files directly from your iPhone. Documents to Go ($9.99)Docs to Go has been around since the Palm days, but the application has also made its way over to the iPhone and it's pretty decent. The application lets you sync your Microsoft Office (Word, Excel, PowerPoint, PDF, etc.) files to your iPhone and create/edit Word and Excel files. You can then sync the files back to your Mac or PC with the included Desktop sync utility. Yelp (free)Yelp has definitely helped us when we're hungry and visiting a new area. This application searches for places around you like restaurants, bars, cafes, and more; plus, it lets you write and read reviews. With the augmented reality of the Yelp Monocle built right in, this app is worth a look. Remote (free)Apple's Remote application has cut down on the clutter needed for a Mac or Apple TV. With one device you can control the ATV, iTunes or Front Row on the Mac via a Wi-Fi connection. Pandora (free) The iPod feature on the iPhone is great, but if you're looking for a great music experience, Pandora is a good way to go. This application allows you to stream uninterrupted music from Pandoras online service straight to your iPhone in an iPhone styled application. AOL Radio (free)AOL Radio gives you a streaming music experience from their online service and from CBS Radio. This app also lets you listen to streaming local radio stations, including live steaming sports stations. Plus, AOL Radio now streams 128kbps while on Wi-Fi, 3G, or EDGE. Rolando 2: Quest for the Golden Orchid (free)Ngmoco did something interesting with their latest iteration in the Rolando series. Rolando 2 is free for the first chapter, but other levels can be purchased using the in-app purchases. Ngmoco has created a game play that is like no other on the iPhone with the Rolando series. OmniFocus ($19.99)OmniFocus is similar to other GTD (Getting Things Done) applications, but it gives you the ability to manage tasks by location. OmniFocus is like a task list on steroids. Lose It! (free)So many people try to lose weight all the time, but often time fail to succeed. This iPhone application can keep you motivated to lose weight by keeping you on track with eating and exercise habits. Lose It! is a free application that also interfaces with an online companion website. Todo ($9.99)Todo is a great GTD task manager that lets you sync with applications like iCal, MS-Outlook, Remember the Milk, and Toodledo over Wi-Fi and 3G. You also get a full calendar view for choosing due dates. Assassin's Creed ($4.99)Gameloft has innovated the iPhone game marketplace with games like Assassin's Creed. They've taken a game that's from another console and brought it to the iPhone, but the game feels like it has been created especially for the device. You can take this great RPG with you anywhere. Dragon Dictation (free for limited time)Dragon Dictation gives you speech to text software for the iPhone that lets you speak what you want to say instead of typing it. This application, which is built around the popular Dragon Naturally Speaking Engine, works extremely well. Convertbot ($0.99) Ever out and about and need to convert between two units? Convertbot lets you convert between over 440 different units with ease. It can also convert currencies and the rates are updated upon launching the app. I Am T-Pain ($2.99)Admit it, you've been singing along to T-Pain songs and you've really wanted to make your voice sound exactly like his? Well, with this auto-tune music application for iPhone you can do exactly that. Just select your favorite song and start singing. Being famous not included. Shoot It! (free, paid service)Shoot It! is a social network application that lets you take any picture you want and turn it into an actual snail mail postcard. You can select a photo, add an address and note, and the next business day the postcard will be printed and mailed out for you for only $0.99 for the US. IMDB (free)The Internet Movie Database has long been the go-to destination for looking up information about movies and TV shows, and now it has its own app on the iPhone. You can get all of the information you would on their website, but now in a convenient iPhone-formatted way. Analytics App ($5.99)Analytics App for iPhone lets us see our Google Analytics stats no matter where we may be. This app offers up a Today report, dashboard quick view, and more analytics data than you could ever want. HyperBowl ($1.99)Sure, there are a lot of bowling games for the iPhone, but none of them match the legacy that HyperBowl has. The gameplay feels organic, with its beautiful outdoor themed bowling lanes. Wolfram Alpha ($19.99, on sale)Wolfram Alpha is the new smart search engine that Wolfram Research recently launched. You can now have all of that power right on your iPhone with this small application. Wunder Radio ($6.99)Wunder Radio is an iPhone application that can stream live from over 50,000 Internet radio stations. This application also includes a sleep timer and ability to listen to local NOAA weather radio streams. New York Times (free)Always stay up to date on the news with the New York Times application. The application synchronizes with the NYT news site so you can read stories even when you don't have an Internet connection. Occasions ($0.99, on sale) Never forget any of those important dates with this application. It syncs with Facebook and your contacts to find Birthdays and reminds you via push notifications. Also reminds you of holidays and other important events. Doodle Jump ($0.99) This addictive little game has been likened to the original version of Mario Bros. Tilt the iPhone to move around in this 2D game. Facebook and Twitter integration means you can brag about your accomplishments to your friends. Touch Todo ($0.99, on sale)Touch Todo lets you sync your todos with Google Calendar (not Google Tasks, however) and in turn to the native iPhone calendar. Application backs up your todos on Google Docs for safe keeping, and send tasks from one iPhone to another. Tap Forms Database ($8.99)The Tap Forms Database lets you easily and securely store information like social security numbers, drivers license number, or credit card numbers for later look up. Handy if cards get lost or stolen, and includes AES-256 bit encryption for all data stored in it. Bento ($4.99)Bento for iPhone is the companion application for the Mac version. It will sync with your Mac and bring over all of your databases. You can then edit and create data on-the-go. Daylite Touch (free, additional software required)The Daylite Touch application syncs with the Daylite Server on your Mac to help you manage your business projects, contacts, and tasks all in a streamlined interface that feels very native to the iPhone. Skies of Glory (free)Shoot World War II airplanes out of the sky in this action game. Featuring awesome graphics and great Internet 8-player multiplayer mode, this game is a great deal. BeatMaker ($19.99)Who says you can't create music on the iPhone? With BeatMaker that's completely possible. This application is basically a recording studio in your pocket with the ability to export your creations right from the device.Comics (free)Reading comics is just plain fun, and with Comics for the iPhone, you can read over 70 comics for free from one simple application. The app allows you to browse and view nearly 700 different comics. Ustream Live Broadcaster (free, account needed)UStream Live Broadcaster gives you the ability to stream live audio and video from your iPhone over Wi-Fi or 3G to the world via the free UStream.tv service. You can also take live polls and see the UStream IRC chat room for your stream. The Oregon Trail ($4.99)The classic Oregon Trail game is back in an iPhone version that's just as good as the original. In this side-scrolling adventure game, you'll guide a family through the Oregon wilderness in search of shelter. Along the way, you'll have to protect yourself from wild animals and other events that take place. Amazon Mobile (free)Amazon has changed the way many of us shop online, and they've also changed the mobile shopping experience with their iPhone application. This application lets you do all of the normal Amazon.com stuff, but you can also take a picture of an object and let Amazon figure out where the product is on the website via Amazon Remembers.Tap Tap Revenge 3 (free) A music rhythm game that started out life as a jailbroken game when the iPhone was first released has matured into a great game backed by music from popular artists. The third iteration of this game boasts extensive online multi-player support over both Wi-Fi and 3G. In addition, TTR 3 gives you weapons and shields for use when playing online.Gorillacam (free)The iPhone includes a great camera, but some of the functions are limited. Gorillacam is an application that can extend that functionality to include a bubble level, grid, time-lapse, and even a self-timer. You can also specify how many shots are taken over a specified interval. Photoshop.com Mobile (free)Good, free, photo editing software on the iPhone is hard to find, but who would have guessed that Adobe would release their Photoshop.com software on the iPhone for free? Well, you get some basic editing functionality and the ability to upload your photos to the Photoshop.com cloud. Mover Lite (free) Moving items like photos, video, contacts, and calendar events from one iPhone to another can be a bit of a kludge depending on what application you're using. But with the free Mover+, it's easy and cool at the same time. Call of Duty: World at War: Zombies ($9.99)A mini game from the World at War console game, CoD:WaW:Zombies lets you frag zombies all day... right from your iPhone, too! Choose from several different modes, including an infinite mode. This game makes any company meeting go by much faster (Please note: We're not responsible for any job loss resulting from the mention of this game). BeeJive ($5.99, on sale)BeeJive gives a lot of instant messenger bang for the buck. Not only does it support the most popular IM services, but it also lets you create as many logins as you need. Plus the application includes Push Notification support, and the ability to send and receive attachments like photos, video, and audio (recorded directly from the application). Awesome Note (+Todo) ($3.99)Combining both notes and to do lists, Awesome Note (+Todo) has a great-looking interface that lets you organize all of your ideas and projects in one app. In addition, you can insert images into notes from the camera, and import/export to Google Docs and Evernote. Credit Card Terminal ($0.99, on sale)This application has been shown on Apple's commercials and is quite nifty if you are a small business. Credit Card Terminal gives you the ability to accept credit card payments anywhere you may be, quickly and easily. ReelDirector ($7.99)Who says you can't put together a full movie on your iPhone? With ReelDirector you can, and you can even include opening and closing credits, transitions, and more. When you're done, save, email, or upload directly to YouTube. Trivium ($2.99)Test your trivia skills against the computer or against a friend around the world. Trivium has thousands of questions for you to answer and a head to head network play that works over Wi-Fi, 3G, and EDGE. Four different modes including: Endless, Endurance, 100 Questions, and Timeless. Rock Band ($4.99, on sale)A rhythm game to end all rhythm games, Rock Band lets you play the drums, guitar, or bass. Plus, you can sing your way to the top in this game that includes 26 free tracks. Tweetr ($3.99)Have something amazing to say on Twitter, but don't want to tweet it right now? Tweetr is an application that lets you schedule tweets for multiple accounts for a later time when it might be more relevant. Peggle ($1.99, on sale)Pop Cap's highly addictive game for Mac and PC made its way over to the iPhone in a move that just seemed natural. Shoot your way to becoming the Peggle master in this arcade adventure game. NetNewsWire (free)NetNewsWire changed the way that many people read their favorite RSS (really simple syndication) feeds on the Mac, but that same experience was moved to the iPhone. The earlier versions were a bit clunky, but NNW now syncs with Google Reader which makes reading feeds on-the-go that much better. Yowza!! (free) We normally stray away from applications with two exclamation marks in the title, but this one is just that good. Yowza can end up saving you a few chunks of change with its many coupons that are sorted by your location. WriteRoom ($4.99)Distraction-free writing at its finest on the Mac, and now the iPhone. Sync documents over with built-in syncing, and just write. Plain and simply. You can change the colors in the preferences. Wikitude (free)Augmented reality on the iPhone was a huge hit this year, and with Wikitude you can browse the space around you and see all of the Wikipedia articles that correspond to your location. Just launch the application and bubbles will appear all around you with Wikipedia articles for cities, buildings, etc. Mark the Spot (free) AT&T finally started paying more attention to its network and users when they launched the Mark the Spot application for iPhone. You can submit network trouble spots, which will help AT&T in fixing network problems. Sure, this app isn't the nicest looking, but it gets the job done. Ramp Champ ($1.99)Skee ball is just plain fun, and with the Icon Factory's Ramp Champ, it's even fun on the iPhone. Choose between several different lane themes, and even purchase add-ons that will expand the available themes. Earn tickets to "purchase" cool digital trinkets. WordPress 2 (free)Mobile-Blogging (MoBlogging) has becoming increasingly popular among people who travel, and it's extremely easy with WordPress 2 on the iPhone. If your blog platform is WordPress, then you'll be all set to connect and add content right from your iPhone. Fandango (free)Find movies around you, watch previews, get showtimes, and even purchase tickets on-the-go with the awesome Fandango application for iPhone. You can also see critic and fan ratings for different movies. Flickr (free)Upload, view, and share your photos with the world on Flickr with this application. In addition, you can view friends photos and comment on them from one convenient location. DOOM Classic ($2.99, on sale) Who doesn't love DOOM? Now you can play it all day long, right on your iPhone. Includes multi-player mode with up to four players over the Internet.MapQuest Navigator ($3.99, service plan required)MapQuest started offering turn-by-turn directions with its maps. Not only that, but they offered a completely different pricing strategy than the other guys: With the $3.99 purchase, you'll get 30-days of use, after which you can purchase different tiers of service between 30-days and one year. Where To? ($2.99)With GPS-style POI (point of interest) searching, Where To allows you to pinpoint a location, be it a restaurant, amusement park, or even an archery range. The application then locates the POI inside of the Maps application on the iPhone. Skype (free)Skype VoIP (Voice over Internet Protocol) has been beneficial more than once for us, and with AT&T's announcement that they'll be allowing VoIP apps on the 3G network, we're extremely excited about Skype. This application will allow you to place calls through Skype and chat with your friends. Fring (free)Fring is a free VoIP and chat solution for the iPhone. The cool factor about this application is that they just started doing one-way Skype video chat right from your iPhone. SlingPlayer Mobile ($29.99)SlingBox Solo, Pro, or Pro-HD owners will appreciate the ability to stream live TV to their iPhone over Wi-Fi. In addition, you can control the video for many set-top boxes including the Apple TV. PocketGod ($0.99)A minigame that lets you rule over an island. You can bring life to new islanders, take life away, and otherwise demonstrate your powers in this hypnotic game. FlightTrack Pro ($9.99)Never be in the dark about your flight information again. FlightTrack Pro lets you track your flight and get updates via push notifications. You can also see a live flight map with weather radar. RedLaser ($1.99)Scan the barcodes of products and instantly get back product search results that includes the price online. A great way to bargain shop when in the store. Attendance ($3.99)Always know who was missing at that last meeting with Attendance. This iPhone application lets you mark atendees present or absent for any meetings or class for later reference. You can import people from contacts in Address Book or from a CSV file on a web server. Read It Later Pro ($4.99)Who says you can't put something off for later? Well, you can put off reading webpages with Read It Later. This application interfaces with a free online service and Firefox plugin that allows you to save webpages for reading later. FastMall (free)Ever been in a mall and didn't know where the rest room was? Well, you could find a mall guide, or you can also bust out your iPhone with FastMall. This application lets you download mall maps (for a small fee) that will guide you around the mall similar to the way a turn-by-turn GPS does. CBS Sports: Live College Games ($4.99) This CBS application lets you view stats and live stream video of college football and basketball games from the Big East, SEC, and Bit Ten conferences. This application will work over both Wi-Fi and 3G. Vintage Video Maker ($2.99)Turn your iPhone 3GS into a camera that can shoot video with three different filters: 20's movie, black and white video, and 60's home video. You can assign classical 20's piano music to accompany your video or the sound of a projector running. G-Park ($0.99)Never forget where you parked your car with G-Park. This application uses the GPS in the iPhone 3G or 3GS to park your car and locate it when you're ready to drive home. CubeCheater (free)Solving a Rubik's Cube is fun, but you might be in the mood for letting your iPhone solve it for you. With CubeCheater, just input your cube's state and it will tell you how to solve it. Where R U? ($0.99)Want to find out where friends or family are located geographically at a particular moment? If they have Where R U, they can let you know where they are and you will be shown their location on a Google Map. Nifty application for keeping tabs on your kids. Photo2Contact (free trial, in-app purchase)Do you get tired of sending photos to each and every one of your friends or family members? Photo2Contact allows you to easily export a group of photos as a zip file and uploads them to an FTP location, and automatically emails your friends to let them know how to download them. DogBook (free)Join the over 2 million pet owners who have created a Facebook profile for them. DogBook lets you see a list of your animals, their friends, and even lets you find nearby Parks. If your pet gets lost, use "Arf Alerts" to alert everyone in the area. Qik Live (free)When you just want to post a quick video to the Internet, Qik is a, well, quick solution. Their new Live application lets you stream live video from your iPhone over 3G and WiFi. You can also send and receive chat messages with your viewers. Cha-Ching Mobile ($2.99) Cha-Ching mobile is money management software that complements its Mac-counterpart. This application gives you the ability to manage your money and budget on-the-go and sync back later to your Mac over Wi-Fi. Amazon Kindle for iPhone (free)Read Kindle books on your iPhone without having to purchase a separate version of the eBook. Amazon delivers the content wirelessly over Whispernet. Get an almost identical reading experience as on the Amazon Kindle. Shelf Life ($1.99)Keep track of the expiration dates on food in your refrigerator and pantry with Shelf Life. This application uses a database that its users contributes to to determine the shelf life of foods found in your kitchen. You can also specify a custom shelf life. Pizza Hut (free)Need food and need it quick? Pizza Hut now allows you to place an order for anything on their menu, directly from your iPhone. Checkout and pay right from the device as well without ever leaving your house. Memento ($0.99)Send customized greetings to people through e-mail right from your iPhone. Memento lets you pick a template, add a photo and message, and send to loved ones. The application comes with 19 templates. Eventful (free)Never be bored with Eventful. This free application lets you find local events happening in your area and lets you know what venues and performers will be heading your way. OpenMaps ($1.99)OpenMaps for iPhone uses the open map data from OpenStreetMap.org, which contains editable maps for the entire world. The application lets you download maps for use when you don't have an Internet connection, and can use the built-in GPS to locate you. TextGuru ($4.99)Sure, there are a lot of text editors for the iPhone, but TextGuru will let you edit HTML documents and preview them right from the device. In addition, you can download PDF files from the Internet into TextGuru for offline viewing. Got a favorite app we missed? Drop it in the comments and share your excitement with the world.
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How to Use Your Mac and Your iPhone to Completely Automate Your Home
Modernize your home and simplify your life with these painless products and strategies that automate your house, apartment, castle, or whatever keeps the roof over your head. Illustrations by Hanoch Piven Still using jagged little strips of metal to unlock your front door? Paying someone to feed your pets while you’re away for a weekend? Then it’s time to truly enter the second decade of the 21st century. Setting up home-control automation that runs from your Mac and iPhone is surprisingly simple, and the results can feel like magic. We kick things off with a primer that takes the hassle and jargon out of home control, then dive straight into showing you the best possibilities for managing your home’s lights, entertainment, security, and loads more. Just wait until you check out the washing machine that tweets when it’s finished a load…What Exactly is Home Control?You might’ve also heard it called “home automation,” and you might be a bit reluctant to slog through all the jargon and devices that the phrase brings to mind. But really, it’s simple. There are two types of home-control systems: the fantasy technology you see at Disney’s Tomorrowland and the gear you can actually deploy in the real world. Unfortunately, manufacturers of home-control systems have overpromised and under-delivered for so many years that many people have just stopped listening.Good news: It’s safe to start listening again. There’s still a yawning chasm between fantasy and reality--we’re a long way from having a robot butler greet us with our smoking jacket and a perfectly muddled mojito as we step out of our flying car. But we can manage nearly every system in and around the home: lighting, heating and cooling, home theater, security, even irrigation.Why bother? Home-control systems are appealing for many reasons: They deliver unparalleled convenience and efficiency, they add value to your home, they strengthen your home’s physical security, and they help reduce your impact on the environment. With the right tools, you can monitor and manage all your home systems whether you’re on the couch, in the car, or at work. We’ll discuss those specific applications in the following pages, but first, it’s important to begin with an overview of the basics. Which home-control standard do you want to use? There are four major ecosystems to choose from, and naturally, they’re mutually exclusive (at least for the time being)…X10/InsteonIntroduced by Pico Electronics way back in the 1970s, X10 is the granddaddy of home-control technology. The passage of time and the long absence of significant competition helped X10 amass the largest installed base of any home-control technology, despite a reputation for being as reliable as a British sports car from the same era.X10 devices use a primitive form of power-line networking, meaning commands travel over your home’s existing electrical wiring. The X10 protocol doesn’t include a feedback loop, so there’s no way for devices sending commands to know whether those commands have been received and executed. The technology is also highly susceptible to electrical noise, which X10 devices sometimes interpret as valid commands. This can result not only in false negatives (a light or an appliance doesn’t turn on or off in response to a command), but also false positives (turning on or off in the absence of a command).Insteon, developed by SmartLabs (a major distributor of X10 products) in 2001, builds and improves on the X10 protocol without rendering X10 devices obsolete. Like the ZigBee and Z-Wave standards we’ll discuss next, every node on the Insteon network is capable of receiving information and passing on the command to the next node if it’s not the intended target. Unlike those two standards, Insteon devices use both radio frequencies (RF) and power lines to communicate (this retains X10 compatibility and reaches devices where radio waves can’t penetrate).SmartLabs' Insteon uses radio frequencies and power lines to communicate.SmartLabs maintains its own online retail operation and sells directly to the do-it-yourself market. The Insteon ecosystem is extremely robust in terms of the systems it can manage. You can buy plug-in and in-the-wall lighting controls; thermostats; motion, door, and window sensors; irrigation controllers; and more. Third-party support is very good in some respects and surprisingly limited in others. For instance, you’ll find a number of Mac software controllers (see below), but none of the major lighting-control manufacturers in the U.S. (Cooper Wiring Devices, GE, Intermatic, or Leviton) build Insteon-compatible switches, dimmers, or receptacles.Insteon’s failure to gain support from other manufacturers will likely limit its long-term prospects. The development of a bridge (a device capable of translating commands from one standard to another) would save Insteon customers from getting hosed if the market ultimately embraces one of the other competing standards. ZigBeeZigBee is the only home-control specification based on an IEEE standard (IEEE is the leading standards organization for device manufacturers; you’ve likely heard of its 802.11 standard for wireless networking). And you might think ZigBee’s designation as an international standard would automatically render it the marketplace winner (after all, how many wireless-networking products buck 802.11?), but far fewer ZigBee products are available to the do-it-yourself crowd than either Insteon or Z-Wave.Part of the problem is that early versions of the ZigBee standard didn’t guarantee interoperability; companies were allowed to develop products that worked only within their own proprietary systems. ZigBee does have a strong presence in the energy-consumption and -management market, where it’s embedded in thermostats inside the home and in utility smart meters outside it. One of the largest home-control manufacturers, Control4, builds complete ZigBee-based systems; but you must acquire it from a contractor who will handle the installation (charging you handsomely and limiting your expansion options in the process).Few ZigBee devices are sold at retail today, and none of the Mac home-control software programs we looked at are capable of operating a ZigBee network yet. Still, ZigBee’s status as an IEEE standard carries a lot of weight, and that could make it a major contender down the road.Z-WaveZ-Wave is a proprietary wireless home-control standard developed by Zensys, and it enjoys robust support from more third-party manufacturers than either Insteon or ZigBee. Cooper, GE, Intermatic, and Leviton offer comprehensive Z-Wave lighting controls; Wayne-Dalton builds garage-door openers; Schlage manufactures door locks; and so on.Control your home's temperature with this Z-Wave thermostat from Trane. You can buy nearly all these products at retail, but Wayne-Dalton’s HousePort and TrickleStar’s Z-Wave widget are the only Mac-compatible home-control programs we’re aware of, and they’re both very rudimentary. But Z-Wave has gathered more industry-wide momentum than either Insteon or ZigBee (including a critical endorsement from Intel), which could help it become the eventual home-control standard. Hybrid ZigBee/Z-Wave systems are also an option--Control4, for instance, introduced a bridge device late last year that enables its ZigBee system to control Z-Wave devices. Handy.The Future Awaits… Even more good news: There’s no need to make a decision just yet. In the next few pages, we’ll outline the most useful automation options for everything from automatically turning on your lights to amazingly simple webcam security to streaming video servers. Once you decide what’s right for your home, refer back to this primer to decide which hardware standard and corresponding software is right for you. Then it’s time to get your DIY on… even if doing it yourself amounts to Googling “professional home automation installers.”Home-Control SoftwareYou'll need to manage your entire home-control system by running software on your Mac that "talks" to your various interfaced devices. The major software players are:Indigo: Perceptive Automation’s Indigo Lite ($89.95) is compatible with Insteon and X10 modules, but not ZigBee or Z-Wave. It includes both a built-in web server and client/server architecture, so you can control the entire system locally or remotely. You can also schedule events (turn on the outside lights at dusk), set up triggers (send an email message if a door sensor is activated; monitor and program your Insteon thermostat), and more. Indigo Pro ($179.95) adds a host of advanced features, such as voice-command response. You can also control Indigo with your iPhone using the free app Indigo Touch.Indigo's software enables you to control your system remotely.XTension: Sand Hill Engineering’s XTension ($149.95) is compatible with X10 devices, several RF and niche interfaces, and certain wireless weather-monitoring products manufactured by Oregon Scientific. A technically savvy audience--even home automation contractors--will find a lot to like, but the software doesn’t support ZigBee, Z-Wave, or Insteon modules, which is… odd.Thinking Home: Always Thinking’s Thinking Home ($79) works with X10 and Insteon modules, but not ZigBee or Z-Wave devices. It’s not as sophisticated as Indigo, but it covers the basics and boasts an easy-to-learn user interface. Next Page: Lights, Power, Heating, Actions! >>Utilities: Lights, Power, Heating, Actions!Play puppetmaster with your home's utilities from your Mac and iPhone, and reap the benefits of convenience and efficiency.Light Your WayLighting automation puts the “utilitarian” into home-utility automation. These upgrades are flashy only on a literal level; you probably won’t go bragging to coworkers about how your House of the Future can turn its lights on and off. But these techniques form the foundation of home automation and make a great place to kick things off.For starters, try teaching your house to turn on the lights as you pull into the driveway. In addition to a basic home-control setup with Mac software and a hardware interface, you can add driveway-sensor modules ($169.99) or an automation-savvy garage-door retrofit ($71.99). Or just get a new garage-door opener ($189) with a Z-Wave interface to both control and monitor the door. With your Mac software, you can then build an if-then script that ties into your home lighting. If a car pulls into the driveway, activate the exterior house lighting. If you open the garage door, turn on the entryway lights inside.XTension lets you graphically assign icons that match your home setting.More sensors can create additional options. An outdoor motion sensor with floodlights ($54.88) can turn on when someone passes by. Your Mac could then log the time it happened and snap a webcam picture of your yard.You can take the process indoors, activating room lighting based on a motion sensor ($34.99). Full indoor automation can be harder since you might want to lounge around, but sitting without moving would turn the lights off. Still, it can work well in certain situations, such as lighting up a party as it moves around into different rooms.Control Utilities and Devices Over the InternetMost home automation software can connect online, letting you control devices from anywhere. Cancel your sprinkler schedule on a rainy day, open the shades in your teenager’s room at noon, adjust your thermostat when away, and otherwise tap into your setup over the Internet. Indigo and Thinking Home (see above for details) enable a web server within the automation interface. XTension uses an optional plug-in, X2Web ($39.95), to connect online.Indigo Touch, a free iPhone app, lets you change home-heating conditions from wherever you are. You could also remotely connect to an online Mac and control the whole computer as if you were sitting at home, directly using the automation software of your choice. Several remote-access tools enable this approach, including GoToMyPC ($19.95/month) and LogMeIn Free (free). LogMeIn even offers an iPhone version of the app, LogMeIn Ignition ($29.99). Or if you’re on MobileMe ($99/year), the Back to My Mac feature does the same thing. These tools might also be easier alternatives to setting up online components in the automation software because you shouldn’t have to make special network configurations on your home router to allow access.Open-ended plugs, such as the EZ102X4 (top) and the ApplianceLink V2, let you connect any device to your automation network.And many iPhone apps offer another way to connect to your hardware over the Internet. Indigo Touch (free) is a companion for that desktop software. Otherwise, just search for “X10,” “Insteon,” or “home automation” to browse the App Store. Be sure to read the requirements closely--some interface with software on your home Mac, while others talk directly to certain Internet-enabled automation controllers.Create Your Own Animal HouseYou can more easily take good care of your pets in an automated house, especially if you’re coming home late or taking a short vacation. Some hardware ties directly into your setup, while you might have to creatively hack other devices.For occasional meals, consider an internet-connected device, such as the Petwatch feeder ($269.99). The hardware includes a webcam so you can view your pet wherever you are.With this Petwatch feeder, you can watch and feed your pets remotely.If you’re technically minded--or you can draft someone who is--get creative with other home automation devices for great pet combinations. Some pet doors unlock when Fido or Whiskers get close; their collars hold a key. For one option, try a Solo Pet Door ($395 and up). This device retracts when it senses a magnet that your pet wears.We couldn’t track down any pet doors that talk to home automation systems, but you can combine a door like this with your own sensors. Add a proximity sensor and webcam to track and record your pet movement; you could even have your Mac email or SMS a picture. If you add a power relay to the mix, such as the EZIO2X4 ($134.99) or Insteon ApplianceLink V2 ($34.99), you can lock the door remotely. Maybe you want to give your pets access depending on the time of day. Or you could lock the door after a cat returns from a night of carousing. (There’re loads of creative options out there; for a few more, see Top Ten Wonders of the Home Automation World below.)Use Home Control To Live GreenerA home-control system can also help you to reduce your carbon footprint and use previous resources more efficiently. Here are six ways to get started:>> Rather than leaving your exterior lights on all day so your home isn’t dark when you get home, retrofit your light switches and use home-control software to turn them on when the sun sets.>> Conserve water by installing programmable sprinkler controllers that can adjust their irrigation schedules in response to weather conditions and forecasts.>> Create a vacation “scene” that turns your HVAC system off while you’re away. The system can also turn various lights on in the evening and off at night, using a randomized pattern that will fool prospective thieves into thinking the house is occupied.>> Install a programmable thermostat that turns your climate-control system off 30 minutes before you leave and 30 minutes before you’re scheduled to return home. Use your iPhone to remotely update the routine should your plans change.>> Reduce your electrical consumption and improve your media-room ambience by installing a dimmer that brings down the lights when you press Play on your remote control.>> Add an Insteon-enabled 220-volt control to your current high-voltage electrical appliances, such as a water heater (a notorious energy-waster), and conserve money and power by shutting them down during the day or when you’re away from home for extended periods.Next Page: Become Master of All You Survey >> Security: Become Master of All You SurveyYou install software updates to keep your Mac and iPhone secure. Let them return the favor by keeping tabs on your home while you're away.Keep an iSight on ThingsMac has a built-in iSight--or almost any QuickTime-compatible camera attached--you’re one step away from a surveillance system. All you need is software like Security Spy ($50) or EvoCam ($30), and you’re in the counterespionage business. Each application records pictures and video to your Mac continuously, according to schedules you define, or when it detects motion in a camera’s field of view. Just launch the app, point your iSight where you expect snoops to sneak (like a doorway or maybe the desk holding your plans for world domination), then leave your computer running. When the camera picks up movement, the software can start recording, email you a photo of the suspicious event, or alert the Mac running your home automation system to trigger a larger security plan. If you’re more curious than concerned, both applications can upload pictures to an FTP site and serve video to the internet, letting you view your camera’s feed from a browser. You can even log in remotely and tweak your security camera’s settings.EvoCam's surveillance system indulges your counterespionage fantasies.An iSight or webcam is fine for a small room, but Security Spy and EvoCam can monitor and control multiple video sources simultaneously. If your need to know extends to several rooms or even outdoors, you’ll want to weave a larger web of spies... er, cameras.Expand Your HorizonsStepping up from a single-camera system doesn’t have to be difficult. The same software and principles apply; you’ll just add additional cameras, video servers, or network cameras to view and control it all from a central Mac. Video servers send footage from multiple cameras to your wired or wireless network. If your cameras are digital, other Macs running surveillance software can do the job of the server. But if you’re using analog cameras like Q-See’s night-vision-capable QSC48030 ($199.99), you’ll want a dedicated server like Axis’ 240Q ($499.99) to digitize the signals so they can be seen by your Mac.Monitor from afar with Axis's 214 PTZ camera.Network cameras have built-in web servers that can join networks without the need for extra gear. A wide range of network cameras is available for every budget, from Panasonic’s webcam-style, 802.11g-enabled BL-C131A ($299.95) to the Axis 214 PTZ ($1299.00), which wouldn’t look out of place in a villain’s lair (or on a department-store ceiling). These and many other network cameras also sport lenses that can remotely pan, tilt, or zoom in to give you a better view of the action.There are endless varieties of hardware to consider, but the good news is there’s plenty of gear out there to fit your needs. Both Security Spy and EvoCam’s sites offer lists of compatible equipment that make good starting points for building a home-surveillance network.Sensor YourselfHandy as video surveillance is, it probably won’t be a good fit for every room in your house. For places where cameras are impractical, obtrusive, or just plain weird, Insteon motion sensors and magnetic door switches can keep tabs on who goes there when you’ve gone out.SmartLabs Design’s battery-powered Wireless Motion/Occupancy Sensor ($34.99) installs almost anywhere to detect motion in a 110-degree arc at a range of 40 feet. When an intruder is discovered, the Mac running your Insteon system can send you an email, turn on lights, or release the hounds. Because these motion detectors work by sensing heat, you’ll want to install yours in places without extreme fluctuations in temperature. That includes areas near heating grates, fireplaces, or large windows that get lots of sun.SmartLabs' wireless motion sensor alerts you to intruders.If motion detectors won’t do the job, guard your perimeter with SmartLabs’ TriggerLinc Wireless Open/Close Sensor ($34.99). Half the sensor attaches to a door, and the other half installs beside it on the door frame. Opening the door breaks the magnetic contact between the halves, letting your network know a would-be 007 has entered the room or found the hidden compartment in your desk. Since the TriggerLinc is compact and wireless, it installs on just about anything that opens: windows, drawers, server closets, you name it. You’ll never wonder if the babysitter has raided your liquor cabinet again.Unlock the PossibilitiesSecurity isn’t just about keeping people out. It’s also about letting the right people in, and the internet can help. The web lets you access secure information... why can’t it open your front door? For a monthly fee of $12.99, that’s just what Schlage’s LiNK Starter Kit ($299) can do. Its lever lock (also available in a dead bolt model) replaces the one already installed in your door, and ten buttons above its traditional keyhole allow entry with a programmable access code. But the lock also sports a battery-powered transmitter that talks to the included Bridge, a base station that connects to the internet and creates a wireless network for other LiNK devices, like the lamp controller that rounds out the kit.Schlange's LiNK Starter Kit remotely opens your front door.Once you’re a LiNK subscriber, you can log in to Schlage’s site and control your lock from anywhere. Need a friend to check your house while you’re away? No problem--remotely program your lock with a custom access code. The in-laws arrived while you’re stuck at work? Just open the door for ’em (or don’t, we won’t judge). You can even use the free Schlage LiNK iPhone app to manage access while you’re on the go. If you’re worried about being locked out when the internet is down, Schlage claims its locks’ batteries will last up to three years... but keeping a spare key on hand never hurt anybody.Put Professional Security a Touch AwaySchlage’s LiNK is one of several commercial packages that combine home security, automation, and the iPhone to monitor and control your home without fuss. Even if you’re not the DIY type, you can bring your peace of mind into this century.Commercial security companies offer plans and products designed to work together seamlessly. Products can include motion detectors, cameras, and other sensors run from a central control panel on a wall instead of your computer. While the basic idea is the same as a home-built system--devices monitor your house and warn you in case of trouble--commercial systems can offer integrated fire detection and alerts to personnel who will contact the authorities in an emergency. Plans cost anywhere from $30 to $50 a month (plus installation fees), but their features and simplicity may be worth the expense.For a monthly fee, commercial security companies can provide more than peace of mind.Alarm.com, CPI Security Systems, and Platinum Protection each offer free applications that let iPhone users control their security systems. These apps let you arm and disarm your system, monitor camera feeds, receive notifications when sensors detect something, and view a history of recent security events. Want to know what time your teenager really got home from his friend’s house? There’s an app for that.Next Page: Just Stream It >> Entertainment: Just Stream ItYour entertainment wants to be set free... and you want it to be too. These four easy setups will help you get the most out of your music, movies, and TV.Enjoy Your Music EverywhereSetting up a streaming audio system for the first time is like that day when you switched to a DVR to watch TV--you’ll wonder how you ever enjoyed your tunes without it. Once all your music’s on a home network, you can listen to your songs from any computer or standalone music-playing device. Whether you’re unwinding, waking up in the morning, or broadcasting beats throughout your house for a party, you don’t have to fuss with issues like which Mac has which MP3 or where that blasted CD got to--all your music is where you want it to be.Mac fans typically choose between three major music-streaming systems: Apple AirPort Express ($99), Sonos hardware ($349 and up), or Logitech Squeezebox devices ($149 and up). Each system has its own infrastructure, including ways to control everything from an iPhone or iPod touch. And each one has benefits and drawbacks in certain situations.Apple's AirPort Express wirelessly connects your Mac to your stereo.As expected, Apple’s AirPort Express is the best match for iTunes… and little else. These little boxes connect to a small set of computer-style speakers or into a home stereo, so factor those costs into your budgeting. You’ll need one AirPort Express and speaker set for each room you want to play music in. An Apple TV ($229) can also do double duty, streaming music even when your TV is off.While AirPort Express scores with simplicity, there are a few drawbacks. One or more Macs will have to be left on to play music, and extra features that the other systems pack--such as alarms and online services beyond basic streaming radio--don’t work without additional software.Next up: the Logitech Squeezebox devices. They work well once set up, but they feel more complicated than the other choices. Their server software runs off one of your Macs, telling Squeezeboxes where to find your songs. Like the AirPort Express, you’ll have to have a Mac running to access home audio.Sonos Bundle--along with the Sonos app--turns your iPhone or iPod into a remote control.Unlike Apple’s option, Squeezebox devices can play back more internet choices, including Rhapsody and Napster subscriptions. And you won’t have to keep a Mac running when playing online sources--woot! Logitech also offers several Squeezebox devices, from a clock radio–style box with a built-in speaker to hardware that connects to an entertainment center. Consider the Squeezebox if you can sacrifice some of the AirPort Express’s simplicity for better internet features.Last but not least, Sonos rules high-end audio streaming because of the care put into its hardware and interfaces. And audiophiles can really hear the difference between a Sonos device and its competitors. Like Logitech, Sonos hardware comes in a few packages, some designed to attach to a home stereo, one with built-in speakers, and some that connect to speakers. Sonos devices lack an interface beyond volume/mute buttons, so you’ll typically control everything with the excellent standalone remote ($349) or iPhone app. Sonos’ internet streaming choices match the Squeezebox, but unlike either competitor, Sonos hardware can play music directly from a network hard drive, so you don’t need to keep a Mac running. But Sonos might K.O. your budget as much as it does its competitors. You can pick and choose which gear you want, but plan for roughly $500 or more per room. Yowza.Share a Single iTunes Library with Multiple MacsYou’re probably thinking, wait… iTunes works well to share libraries and stream audio over a network. And if you’re happy with that method, there’s no harm in sticking with it. But iTunes sharing doesn’t let you sync music from any system to an iPod or compile ripped songs in a single location--and again, your main Mac needs to be left on for it to work. Fortunately, you can show your music who’s boss and let all of your Macs access a consolidated iTunes library.Before you begin, consider using TuneRanger ($29.99) to sync different libraries together into one master audio source. Then transfer that combined music folder to a network server or always-on Mac that everyone can reach. Launch iTunes on one Mac while holding Option, pick Choose Library, and navigate to the library file on your network.This time, the dreaded can't-find-library box is a good thing.On the other Macs, hold Option when launching iTunes, but make a new library on the local hard drive when prompted. On those systems, change the media folder location in the advanced iTunes preferences to point to the music shared on the network. Within the advanced iTunes preferences on all Macs, be sure to enable the checkbox to copy files to the media folder when adding to the library.Now install Syncopation ($24.95) on each Mac to keep the iTunes libraries synced. Check the setup documents for details, but be sure to click the option to Import Tracks Without Copying in the Advanced preferences.Breathe Music into Old Macs and iPodsIf you’ve got an old Mac sitting around, you can dust it off and turn it into an audio client. Translation: You’ll be able to control it from another computer, pushing songs over your network as if it were Squeezebox or AirPort Express hardware.You’ll never have to turn on--or even connect--a display, either. Try Airfoil on your host computer ($25) with Airfoil Speakers for Mac (free) on the old-Mac-turned-audio-client. You can even duplicate results on an iPhone or iPod touch with Airfoil Speakers for Touch (free).Stream MP3s and internet radio to your stereo with Softsqueeze.Even if you have no Squeezebox hardware, you can install the basic Squeezebox Server (free) software on your main computer to stream audio. Then add Softsqueeze (free) to your old networked Mac, and the Squeezebox software will treat it just like standalone hardware from Logitech.Get Started on Streaming VideoYes, your screen-viewing time can get better. Instead of sharing videos directly between various Macs, you can streamline your consumption of movies and TV by creating a central server that holds all your video. With this method, you’ll leave the server running instead of having to keep various Macs online. You’ll be better organized too.Don’t overthink the biggest piece of hardware in this process: the server. Just repurpose nearly any Mac sitting around. Even a five-year-old laptop or iMac will do the trick. Or for bonus points, turn an old PC into a Linux server.Once you scrounge up an old computer, consider its drives. For a moderate video collection, you’ll want about 60GB of free space. If you gobble down video like Wimpy takes to cheeseburgers, plan for 120GB or even more. Also aim for a speedy drive interface; essentially, just avoid connecting over original USB, which you might find on old systems. And be sure you’ve got a DVD drive if you’re going to transfer over movies. Check out this article for tips.Your network makes up the other biggest factor for streaming success. 100BASE-T is a must; if you have any old 10BASE-T devices between the server and clients, video will stutter. Ideally, consider gigabit (1000BASE-T) devices. If you must have a wireless client or server, get at least 802.11g or 802.11n Wi-Fi, and keep 802.11b devices--the original AirPort standard--off the network. In many situations, old devices slow down the network to maintain compatibility. That said, more than 10 years after Apple introduced AirPort, we still prefer an all-wired connection because it’s more reliable and faster than most wireless networks.Once you connect everything, you’ll just store all video files on the server and play them from client Macs or other devices. Again, iTunes provides the simplest way to manage everything: Run it on both systems, and use shared libraries to stream the video.iTunes can also help you get started with video streaming.But several other software options deliver fine alternatives. Bundled with OS X, Front Row’s big interface is ideal for watching shows across the room. Plex (free) and Boxee (free) are also built around long-distance interfaces and add more internet features than Apple’s software. Check out this article for even more tips, including additional TV-connected devices that can stream shows and directions to hack an AppleTV to run Boxee. Have fun!Next Page: Top Ten Wonders of the Home Automation World >> Top Ten Wonders of the Home Automation WorldYou've seen home automation by the book--now check out home automation off the hook. These labors of love take the good life to a level even the Jetsons never imagined.10. Grass Has a New Enemy We’re all about using the right tool to make a job easier, especially when that job is mowing the lawn in the summer heat. Terry Creer must agree--his remote-controlled lawn mower grafts an electric lawn mower to the wheels of a motorized wheelchair operated with a hobby-store radio controller. Swapping out the wheelchair’s original joystick for a wireless receiver keeps the mow-bot on the right path, and a fail-safe mechanism kills the motor if the controller’s signal is ever lost. Total cost for the project was less than $500. Sipping a cold drink while the lawn mower does all the work? Priceless.9. Tweets, Shoots, and LeavesWant to make the world a greener place? The Botanicalls tweeting plant monitor lets you do just that, one plant at a time. It’s a $99.99 kit that, along with a soldering iron and a little patience, lets you build a leaf-shaped moisture sensor that you stick into a plant’s soil. Once installed in your plant’s pot, the Botanicalls runs on AC power and plugs into your router’s Ethernet port to tweet when your leafy friend is feeling a little dry. With Botanicalls, you can embrace the DIY spirit, expand your techie know-how, and keep the flora in your life happy. What could be better?8. "Alcohol? Why, It's My Primary Function, Sir."When you sense the need to party, Jamie Price’s Bar2D2 is definitely the droid you’re looking for. Built in eight months from plywood, polycarbonate, and a used electric scooter, Bar2 works the room by remote control, serving drinks wherever he’s needed. A beer elevator brings cold bottles to any partygoer’s reach, and six onboard mixers let Bar2 make a galaxy of cocktails with the push of a button. And when the music starts, his sound-activated neon lights help make the party fully armed and operational. Maybe the Empire would have been cooler about that whole rebellion thing with a few of these guys scooting around the Death Star.7. Dryer Sheets and Washer TweetsGetting clothes dirty is fun, but washing ’em is a drag. Who needs the stress of waiting for the spin cycle to end? That’s why we wish we had Ryan Rose’s tweeting washing machine. The limit switch installed on its timer lets a simple microcontroller know when the washer is on or off. Red LEDs added to the washer’s controls show when it’s waiting for a wash to start, and a green LED shows when a wash has begun. When the load is finished, the washer tweets an update and displays an alert on a wall-mounted screen. It’s the coolest thing to happen to cleanliness since the bubble bath!6. The World Will Tweet a Path To Your Door You might think a wireless doorbell would be convenient enough, but not Roo Reynolds. His tweeting doorbell transforms an everyday wireless doorbell and ringer into an internet-connected chatterbox that gets two alerts for the price of one. The doorbell works like any other, but the ringer mechanism--squeezed into an Altoids can carefully cut to expose the ringer’s wireless antenna--sports a tiny circuit board that’s attached by a USB cable to a nearby computer. When visitors drop by and ring the doorbell, the computer tweets a simultaneous alert. Now that’s a curiously refreshing idea!5. Just the Cats, Ma'am When the neighborhood critters started sneaking through Ioan Ghip’s cat door for free meals, he took matters into his own hands, DIY-style, to make a tweeting cat door. First he outfitted the collars of his cats Gus and Penny with RFID (radio frequency identification) tags. Then he added an RFID reader and computer-controlled servo to the cat door so it would recognize only his two cats--no squirrels, raccoons, or bears allowed. Now when the spare laptop that monitors the cat door detects the lucky kitties nearby, it opens the door and tweets an update, while a webcam snaps a shot of them coming or going. Say cheese, guys!4. And We Thought Kernel Panics Were Scary Who says all automated homes have to be convenient and relaxing? Not automation contractor Jeffrey Lehman. Years ago he teamed with Halloween Park, a haunted-house attraction in Strinestown, Pennsylvania, to turn the spook show into a fully interactive, living videogame. Fiendishly clever use of motion detectors and other sensors guides victi… er, visitors through 26 rooms of creepy interactive puzzles that must be solved to escape the park… alive! Doors creak, lights flicker, and the terrifying Dead Fred leaps out of nowhere--all in response to people’s actions. Amazing what you can do with the right gear, ingenuity, and a healthy desire to scare the crap out of folks.3. "Incoming Romulan Ship! Fire Blu-ray!" Maybe it’s the big screen, but doesn’t it seem natural to mix Star Trek with a home theater? Yet that’s only half of what’s so cool about Gary Reighn’s entertainment command station, The Bridge. Sure, it’s packed with a starfleet of gear: a video projector, media players, and X10-powered lights--all under remote control. But what makes The Bridge so appealing isn’t its slick final-frontier technology--it’s that it looks like a fun place to hang out, just like the original Enterprise. Gary didn’t forget the home when he set out to build himself the ultimate home entertainment center on a budget, and it sure looks like he got his money’s worth.2. Now U Can Automate Cheezburger? The problem: feeding Mathew Newton’s cats Frankie and Elmo while he’s away. The solution: the internet-controlled cat feeder. A cereal dispenser stores the cat food, and a motor turns a flap to drop food into a splitter that sends the kibble to each kitty’s bowl in roughly the same portions. Here’s the trick: The feeder is controlled by the port status lights in an old Ethernet switch. Remote commands from a browser activate the lights, and their signals tell the feeder when to let Frankie and Elmo get their nom-nom on. Wow. No one can say these cats don’t have a well-trained owner.1. Push-Button Party Palace Each Wonder uses home automation in cool, creative ways, but the sheer excess of Zack Anderson’s MIDAS--ahem… that’s a Multifunction In-Dorm Automation System--deserves special notice. Made from a mini ITX motherboard and a battery of X10-controlled sensors, appliances, and displays, MIDAS transforms the room with the tap of a touchscreen (or even voice commands). There’s a work mode for studying and a relax mode for chilling, but when it’s time to party, swatting a big red panic button dims the lights, draws shades that serve as projection screens, and kicks out the techno jams. Sound-activated strobes, laser lights, and a fog machine do the rest. Surveillance cameras and a fingerprint-scanning security system keep everything safe while Zack’s away, but we have to wonder--why leave?
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Forbes' Fake Steve Jobs Is Also Fake On Apple
Daniel Eran DilgerDaniel Lyons is the author of the Fake Steve Jobs blog and a columnist at Forbes. After developing a reputation for attacking bloggers, open source, and any alternatives to Microsoft, Lyons has shed his skin to escape from one scandal while at the same time squirming into position to choke the truth out of his next victim: Apple.Reader Marc Elson sent in a link to Lyons' “Snowed by SCO,? an article Lyons wrote to both apologize for and marginalize his years of articles in Forbes that misrepresented the issues in the SCO Groups' attack on Linux. He blamed his reporting on bad information he'd been fed by SCO. It's easy to backtrack now that SCO is toast; in fact it's rather impossible not to. However, neither Lyons nor Forbes can erase the years of false information and misleading spin they published, which not only idealized SCO but also lambasted any individuals critical of the company. He described anyone supporting Linux as religious folk "convinced of their own righteousness."While fighting for SCO, Lyons also attacked “bloggers? in a front page article in Forbes that screamed, “they destroy brands and wreck lives. Is there any way to fight back?? as if everyone who writes on the Internet operates as a class that can be summarily judged and dismissed at once. [Snowed By SCO - Forbes]Daniel In the Lyons Den Again.Lyons' lack of hesitation in throwing out poorly conceived attacks is getting him into trouble again. He seems to be working frantically to spin together a bizarre new tale of how Apple is going to simultaneously be torn apart by the can-do-no-wrong Microsoft while also turning into a shadow of the evil monopolist itself, threatening us with its fearsome dominance.Lyons resurrected the identical, wholly illogical conundrum of a paradox posited last year by Windows Enthusiasts, principally Paul Thurrott, who spoke in fear of a threatening monopoly position achieved by Apple's iTunes while--puzzlingly--also describing Apple's music business as a pitiful failure that could never withstand the market dominance of Microsoft. Is it part of a new Forbes campaign? Lyons' new work echos other regular articles from Forbes writers, all attacking Apple and reality in the same breath:Presenting Apple TV a supposed flop, despite its profitably outselling the TiVo this year without incurring the tens of millions in losses TiVo has suffered in the last quarter and in every one of the last several years. Promoting MusicNet Digital's failed Microsoft partnership in selling music against iTunes and describing the Zune as something other than a spectacular failure. Even the most giddy Zune fan sites are appalled by Microsoft's lack of support in providing updates and fixes for the Zune's major failures. How is Forbes framing it as some kind of sleeper hit?[The iTunes Monopoly/Failure Myth][Scott Woolley Attacks Apple TV in Forbes, Gets the Facts Wrong][Forbes Prints Insanely Self Serving Attack on iTunes by MediaNet CEO Alan McGlade]When Cost Is No Object: Microsoft Media Center.Reader Robert de Bie forwarded a link to Lyons' breathless accolades over Microsoft's Media Center software, which opened with the line, “Guess who's got the slickest software for handling TV, movies and music? Not Apple.?Lyons compared using a Mac and Apple TV with a PC running Vista Ultimate with Media Center features and an Xbox 360 to relay content to a TV. He raved that the Microsoft solution “can do things with digital media that even Apple can't match.? That's true, as Media Center is principally a DVR, a software version of the TiVo; Apple doesn't sell anything the works like a TiVo to record TV. However, Lyons only noted in passing that “Microsoft charges $400 for Vista Ultimate--$300 too much,? failing to add up that a Mac comes with free Front Row features. Apple TV hardware costs $300; it supplies ultra fast 802.11n wireless and, at a minimum, a 40 GB hard drive.In contrast, an Xbox 360 with a 20 GB hard drive costs $350, and another $100 for slower 802.11b/g wireless. So as a wireless media extender, the Xbox 360 costs $450 (50% more), but gives you half the disk capacity and slower networking.Additionally, the required Media Center software that costs another $400 in Vista Ultimate doesn't magically provide you with a TV tuner, so you still have to buy one.In other words, all the money you throw at Microsoft only gives you software that is otherwise free. Without having to pay for all that software licensing, you can go buy whatever TiVo-like TV tuner for the Mac fits your needs, and solve the problem for hundreds of dollars less.Of course, what Apple wants you to do is go without a TV tuner and an expensive cable subscription and simply buy the TV and movies you want to watch from iTunes. Of course, that's not necessary to use Apple TV; you can also rip your own DVDs or even use it to manage your home movies and free podcasts, something Media Center isn't really designed to do because there's no money in it. Don’t forget that there are more fees involved with Xbox Live services, and that TV downloads are more expensive. You’ll also need to pre-purchase Microsoft’s points, converting your cash into Microsoft Live currency that’s subject to change. And once you buy Xbox Live TV shows, don’t expect them to play on your Zune or Windows Mobile phone the way iTunes content plays on Apple’s iPods and iPhone.Of course, when Microsoft sends writers all this equipment to try out for free, then it’s easy to gush over how great it all works and report, "No crashes, no reboots, no blue screen of death. Stunning," as Lyons did. Had he actually been forced to pay the $840 premium to actually use Microsoft’s system, perhaps he’d sing another tune.While Lyons is certainly entitled to his opinion, he should at least present the facts correctly. Outlining any Microsoft product without a consideration of its true cost is always a mistake, because the true cost is almost always hidden. Lyons also wrote “Microsoft's system supports high-definition video; Apple TV does not,? a line that isn't true. Content from iTunes isn't yet available in HD, but the Apple TV does support HD video from other sources and comes equipped with support HDMI, which only the newest Xbox consoles have. Considering that Microsoft has barely sold any new Xbox 360 units this year, fewer than 20% of installed Xbox users even have HDMI outputs. [Windows XP Media Center Edition vs Apple TV][Forrester Research: Epic Terror of iTunes and Apple TV]Big Brother Says: Apple is the New Microsoft.Since publishing that “Media By Microsoft? article a couple weeks ago, Lyons has ramped up his attack on Apple into a web of false information that approaches his SCO shilling. He even exploits his popular Fake Steve Jobs blog for dramatic effect.Lyons starts his newspeak reporting, ironically enough, in an article titled “Big Brother,? with a comical juxtaposition of Apple's 1984 Macintosh ad and a modern screenshot of Jobs presenting the new 3G iPod Nano against a huge video screen of his own image. Lyons had earlier published the images on his Fake Steve Jobs blog after a reader had submitted them.This is funny stuff, because in both images, there's a greying white man with glasses on a huge TV screen talking. But in 1984, the man is talking about universal ideology to a numb audience, while in the modern scene, Jobs was talking about changing the market for mobile video with a 6.5mm device, and the crowds were enthusiastically applauding.There was one other amusing similarly however: shortly before eating the hammer thrown by the Macintosh girl in orange hotpants, the 1984 Big Brother screen says, “Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!?In 2007, Jobs has said some similar things about Microsoft, but the Macintosh hammer is actually being thrown at Vista. So while it’s not exactly the same thing, it is a funny coincidence. Along those lines, Lyons provided some examples of how, as an enemy of Apple, he can talk himself to death and be buried in his own confusion.[Big Brother - Forbes]Here's What You Believe.So far, we've just covered the photos on the article. Once Lyons started writing, it was like SCO all over again. He says early iPhone buyers “were threatening to take to the streets again--only this time with pitchforks and torches. They were furious because Apple Chief Steve Jobs slashed the phone's price to $400 from $600, making early adopters look like suckers.?If Lyons really wants to make up garbage and rewrite history, he should confine himself to Wikipedia where he can't do any damage. The people complaining about getting what they paid for were a whiney minority amplified by a desperate press trying to find something wrong with the most successful electronics product launch in history.Anyone who thinks buyers who paid $600 for the iPhone to get the hottest new device available--and who ended up with a phone that cost less overall than even the $99 Motorola Q, and further got a $100 refund credit--are “suckers? needs to reevaluate what being a sucker might mean. Perhaps paying Microsoft $850 for the equivalent of a $300 Apple TV with less storage and a slower network, and then still needing to buy a TV tuner is a better example of being a “sucker.?The only difference is that Lyons didn't get a free iPhone from Apple, but did get a bunch of Microsoft Media Center stuff to try out without having to pay for any of it as the rest of us would have to do, were we inclined to let Microsoft control our TVs.[Ten Fake Apple Scandals: 1 - Phony Rage About iPhone Price and Profits]The SCO Shill Lines Up Behind Microsoft, AT&T, and the RIAA.It might not be a surprise that a writer who identified SCO as safe to cheerlead for because of its seemingly legitimate corporate position would similarly jump at the opportunity to weep crocodile tears for some of the other most reviled companies doing business on the planet. Lyons is apparently not very smart about picking corporate favorites.“It looks like an anti-Apple backlash has begun,? Lyons wrote, noting that NBC Universal pulled out of iTunes to partner with Microsoft's Windows Media DRM-based Amazon UnBoxed store. He didn't mention that NBC also partnered with Fox in setting up a joint Microsoft store, and then went solo on its own website trying to offer ad-encrusted, Microsoft DRM-ed, exploding content. No doubt all of those efforts are going to work out well for NBC.Lyons also said “Vivendi's Universal Music Group also reportedly won't renew its contract with Apple,? without clarifying that only refers to its long term contract; Universal music hasn't budged from iTunes. He also cites unhappy noises from Hollywood about Apple's desire to lower prices to make content more desirable to consumers, who can already obtain movies and TV programming free over the air or via unauthorized downloads.Omitted from Lyon's one-sided overview of the iTunes Store is CBS executives' comments that they are very happy with its deals with Apple, and that both CBS and Fox are offering free season premieres through iTunes.And what about Viacom billionaire Sumner Redstone, who was recently cited by BU reporter Jessica Ullian as saying that “iTunes has 'resurrected the music industry' by creating a legal, affordable, instantly gratifying purchasing system for fans. The challenge now is for the film industry to catch up, he said, and for competing companies to work together to establish new standards and practices.?[CBS and Fox offer free TV through iTunes US - iPod/iTunes - Macworld UK][How iTunes Saved the Music Industry - BU Today]Pity the Poor AT&T.Lyons wrote that “Jobs isn't known for treating partners well,? noting that the iPhone doesn't sell AT&T's worthless media services or overpriced ringtones. That's really an example of Jobs treating the customer well, and the Fake Steve Jobs should know that. Why repeat the “Apple can’t partner myth?? AT&T is making a major turnaround, funded by record numbers of headlines fawning over the iPhone. Apple has propelled Cingular from a middle of the road brand into its new AT&T name, which the company purposely rolled out in conjunction with the iPhone to benefit from the excitement surrounding it. Should we be aghast that Apple declined AT&T's own overpriced MEdia Net TV clips and ringtones? Is AT&T even worried about it?The service provider reported that the iPhone has outsold any phone it has ever introduced. Does that make Apple a bad partner? Would it be better if Apple really was the New Microsoft, extending its support and then yanking it back in a PlaysForSure/Zune style move? Does Lyons really have the extra credibility to burn in making such ridiculous comments? [How AT&T Picked Up the iPhone: A Brief History of Mobiles]More of the New Microsoft Meme.After noting some of Apple's recent successes, Lyons wrote, “the flip side of Apple's success is that Apple has started to seem scary.? Scary, uncertain, and doubtful! “No longer is Apple the plucky underdog out to save the world,? Lyons fears. Oh really? Has evil been vanquished? Is there not still the inky black bile of Windows Media DRM dripping from every alternative store in the universe? Does not Microsoft still have the remains of that $50 billion it took in last year from its monopolies--real monopolies, not the imagined fantasy kind pinned on iTunes by the media? You know, the monopoly in PC desktop operating systems held by Windows, the monopoly in servers, and the monopoly in desktop Office software? The monopolies that earn Microsoft overall profit margins as high as 81% on products that are over a half decade old? From that perspective, Apple could really turn evil over the next twenty years and still not compare to the wrongs we've suffered from Microsoft. Even so, Apple really isn't doing wrong by its consumers. If the best Lyons can do is to suggest that some RIAA labels and Hollywood executives are miffed by Apple's push for low prices, he'd better scramble to find something more problematic than that. I like low prices in content. I don't long for access to AT&T's expensive ringtones.iPhone Price Problems.Apple's iPhone was a better deal at $600 than Microsoft's Windows Mobile Motorola Q at $99, because Apple twisted AT&T's arm to provide lower priced service, making the iPhone around $200 cheaper across two years of use. Apple then dropped the iPhone's price by another $200, making it now almost $400 cheaper than the nearly free phones on the market.Is this wrong? Did Apple harm those of us who recognized value in the iPhone back in June? Did Apple defraud a million people who bought the iPhone at a good price when it lowered the price afterward? [Apple's iPhone Price Cut Unleashes Complaints]Apple TV Only A Flop For Forbes' Frauds.Lyons repeats in passing--without any factual backup--that the Apple TV is a flop. Oh really? Is that because it profitably sold a quarter of a million units with little advertising? Incidentally, that's nearly double the number of new customers TiVo signed up, as reader Timothy Bandy pointed out. He noted that “TiVo-owned subscriptions totaled 1.71 million, up 136,000 on an annual basis compared to the year ago-period.?If Apple sold 250,000 units of the Apple TV, “it's already doubled the amount of new customers Tivo made last year,? Bandy wrote, “or to put it another way, they already have 1/7th of Tivos' customer base without hardly trying. And as you pointed out, I doubt they've lost several million bucks in the process.?TiVo lost $19 million in the last quarter, and $50 million last year. Apple sells the Apple TV at a profit, although not much of one. That's because the company is working to sell content that works on the Mac, and Apple TV only serves as a contributing part of that strategy. Apple is working to expand the market for fair priced Internet downloads, in opposition to high-DRM, high-priced alternatives.Microsoft has lost billions in its consumer electronics products, including the Xbox 360 that Windows Enthusiasts like to compare against the Apple TV. Microsoft also stomped on efforts by Linux users to recycle the old Xbox as a media playback system. Where's the outrage? Where's the “suckers? blubbering? Where's the reporting that “Microsoft regularly betrays its partners?? It's certainly not in the pages of Forbes. [Brent Schlender's Apple TV: Fortune Dud or Fortune FUD?]It's all Downhill From Here.Lyons then complained that iPhone sales must be fading because Apple dropped the price, neglecting to account for the fact that Apple met its million unit sales goal three weeks early. “The next version of OS X, called Leopard, has suffered delays,? Lyons wrote, again failing to compare its 6 month delay to the six year delay of Vista. I guess Apple isn't the New Microsoft after all.Lyons begged for forgiveness after beating on Linux users for years and glorifying a bunch of greedy SCO investors trying to exploit intellectual property rights the company didn't even own. In describing his partnership with Rob Enderle, I downplayed his SCO role after he pleaded for evenhanded coverage of his past, noting that he did publish some correct information after the writing was on the wall for SCO.However, for his shameless attempts to present the same kind of one-sided, half-truth, negative-spin that praises the worst corporations on Earth while reviling the only company that seems to share any interests and values in common with its customers, Lyons has lost the bits of credibility he begged to retain. Shame on him, and Zoon on Daniel Lyons' head. [Daniel Lyons: Fake Steve Jobs and the SCO Shill Who Hated Linux]Thanks to John Schmidt for the “Big Brother? link.What do you think? I really like to hear from readers. Comment in the Forum or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast! Submit to Reddit or Slashdot, or consider making a small donation supporting this site. Thanks!
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Why Dan Frommer and Scott Moritz Are Wrong on iPhone Sales
Daniel Eran DilgerSilicon Alley Insider's Dan Frommer says Apple's announcement of reaching its million mark goal in iPhone sales three weeks early is actually bad news for Apple and is convolutedly "below plan." He also says the announcement only props up the speculative conjecture by Scott Moritz of the Street that Apple's iPhones sales are somehow woefully below expectations. They're wrong, here's why.The PremiseFrommer wrote that Apple isn't selling iPhones as fast as planned and is set to only sell around half of its 2008 goal.His premise revolves around the idea that if Apple were selling iPhones at "a constant rate," a million phones in 74 days would be five million per year. However, because it sold over a quarter of those in the opening day and a half at the end of June, Frommer calculates that sales of the remainder in the 72 days since the first of July mean that Apple is only hitting a "3.6 million annual run rate."By the end of 2008, that would only result in 5.8 million units instead of the ten million goal Apple. [Silicon Alley Insider: Apple's iPhone: 1 Million Is Below Plan]Strike One: The Run Rate Myth.The most obvious problem with that idea is the fact that devices don't sell at a constant “run rate." Apple's iPhone sales took off at launch much faster than the original iPod due to the fact that a swell of early adopters were ready to buy it after being convinced over six months of anticipation. At the same time, many potential buyers held off on plans to buy the iPhone until they could read reviews and get a real sense of how it worked. Many were also locked into contracts with Verizon or Sprint. With only six months of advanced notice, it will still be a few more months before the majority of buyers who want an iPhone even get the chance to buy one without having to pay outrageous fees to cancel their existing mobile contract. iPhone sales are also now taking on the network effect of the iPod, as early adopters show their friends. All these factors have difficult to estimate impacts upon sales that make trying to figure a static “run rate? a very simplistic and pointless exercise.However, there is another factor that simply blows the entire idea of a static “run rate? out of the water. Last November, I predicted that sales of the Zune would bomb that winter because Microsoft had failed to critically examine Apple's historical sales patterns. Sure enough, the Zune was thrown against the rocks by Apple's riptide. Frommer's idea ignores that same reality by imagining that iPhone sales will schlep along at a linear pace. Had Frommer tried to calculate an "annual run rate" for the iPod based on a portion of third quarter sales at any point over the last half decade, he would never have been close to accurate. That’s because Apple’s iPod sales roughly triple every winter quarter.In 2002, it sold nearly as many iPods in its winter quarter as it did the first three quarters combined: 219,000In 2003, it actually sold more iPods in its winter quarter than in the first three combined: 733,000In 2004, it again sold more iPods in its winter quarter than in the first three: 4,580,000In 2005, it sold more than 4 million units every quarter, but still sold nearly three times as many in the winter: 14,480,000.In 2006, it sold more than 8 million units every quarter, and then sold over 21 million in the winter quarter.In 2007, it has maintained quarterly sales between 10.5 and 9.8 million per quarter.[Strike 3: Why Zune will Bomb this Winter]Strike Two: The Have it Both Ways Myth.One particularly annoying bit of analysts' talk about Apple's expectations is that they can't seem to decide if Apple's projections are bad because they are conservative lowballs, or if they are bad for being overly enthusiastic figures the company won't be able to reach. They often try to describe them as both, loading contempt on both sides of the scale. This makes them look very foolish. Do they think we have no memory, or are they just changing their stories back and forth in sheer desperation?Frommer tried to argue both sides at once in the same article. Recall that Apple only ever gave two iPhone sales goals: one million by the end of the first quarter of sales, and ten million by the end of 2008. In his piece, Frommer suggests Apple will only be able to sell 5.8 million iPhones by the end of 2008, based on that fallacious "run rate." That would be just over half of Apple's ten million goal. However, he then says that Apple's immediate short term goal was an unimpressive low ball, no doubt because Apple reached it three weeks early.Apple's stated goals must be a greatly frustrating logical conundrum for Frommer, because even at a “run rate" of one million in a quarter, Apple could only ever hope to sell six million iPhones by the end of 2008, another five quarters later. No wonder he's faced with trying to say that the immediate goal was too low and the longer term one is too high! Frommer needs to stop trying to pound round facts into square holes just so they can be stacked up like bricks the way he would like them to be.Strike Three: The Market Bearing Price Myth.While Frommer and Moritz are enamored with the idea that iPhone prices could only be cut if sales were in crisis, a variety of obvious market realities don't support that simpleton idea. Between now and the end of 2008, Apple has just two holiday seasons. If it wants to dramatically exploit its historical potential for selling roughly three times as many gadgets during the winter season, it makes sense to trade off unit pricing for volume sales, even if it could perhaps sell fewer at a higher price and make more short term profits doing so.Such a strategy isn't unique. Microsoft and Sony currently lose money on their new game consoles in desperate bids to establish their gaming and HD video playing platforms. Even so, this year they both cut prices again to accelerate volume demand. Nintendo purposely aimed low to capture volume sales using a more attractive price point. Given high demand for the Wii and extremely constrained availability, Nintendo "should" seemingly raise its console price and profiteer. It hasn't. While prices are clearly linked to demand, it is a common fallacy to think that the "right price" is always the highest the market will bear. Jobs' 99 cent pricing in the iTunes store is clearly not the top price consumers will pay for downloads. Music labels are fuming that other licensees such as Verizon will collect $2.50 or more for portions of a song sold as a ringtone. Jobs wants media prices low to induce volume sales and attract buyers to the legitimate market for music and movie downloads. Labels and studios want "market pricing," in part so they can jack up the price of popular music to exploit consumers, and in part so they can exploit artists by threatening to release their work at lower tiered prices and signal to the market that their careers are over.[Universal vs Apple in the iTunes Store Contracts][Nintendo Wii vs Microsoft Xbox 360 and Sony PS3]This All Happened Before.Dial back the clock twenty years, and you'll discover that Steve Jobs also fought with Apple CEO John Sculley over the price of the original Macintosh. The desire to use an expensive but pioneering amount of RAM and a futuristic new processor had inflated the price of the Mac, but the design team was still able to deliver it at a fairly attractive price point of $1,995. Scully determined that the Mac would still sell at $2495, delivering high profits to fund splashy advertising. Nothing on the market was really similar to the Mac apart from Apple's $9,995 Lisa. VisiOn for the PC similarly cost nearly $10,000 and did far less. Sculley thought that the market would bear anything Apple might charge. Andy Hertzfeld recalled on Folklore.org that in October 1983, "Steve Jobs strode into the software area one evening, looking angry. 'You're not going to like this,' he told us, 'but Sculley is insisting that we charge $2495 for the Mac instead of $1995, and use the extra money for a bigger marketing budget. He figures that the early adopters will buy it no matter what the price. He also wants more of a cushion to protect Apple II sales. But don't worry, I'm not going to let him get away with it!'"Jobs fought Sculley over the price increase, but Sculley prevailed. Sure enough, Macs did sell well out of the gate to early adopters at the higher price, but sales then began to stall. While Jobs couldn't cut the price for the original Mac to induce wider adoption in the mid 80s, he could choose to cut the price of the iPhone early and use interest in the iPod Touch to ramp users toward the iPhone. That price cut will dramatically boost sales this winter, just as iPod price cuts and feature refreshes do every year.Apple will earn less profit on individual hardware sales of the iPhone, and may even earn slightly less money overall this quarter than it might have selling the iPhone at $599. However, a $399 iPhone will dramatically boost the company's sustainable subscriber revenues and devastatingly cut into stationary rivals like Palm and the Windows Mobile licensees, giving them little opportunity retool and strike back with copycat products. [Price Fight - Folklore.org][Office Wars 3 - How Microsoft Got Its Office Monopoly]Strike Four: The Myth of Unlimited Availability.Another problem with idea that iPhone sales were in crisis--and that a price cut is a conspiracy to hide the truth--is that Apple sold out of iPhones in many of its retail stores throughout the first three weeks on sale.Carl Howe of Blackfriar's Communications tracked iPhone availability every day through July, and then animated the results in a movie that depicts just how constrained iPhone inventories in Apple's retail stores were. So not only did Apple meet its 94 day goal 20 days early, but it did so despite having no or few iPhones to sell in many of its stores during the first 21 days. Price isn't just related to demand, but also to supply.That also demonstrates the fallacy of Scott Moritz' assertion that Apple secretly planned to sell a million iPhones in a day and a half, and was sorely disappointed after failing to do so. How could Apple have planned on selling a million units in one day when it didn't even have a million units on the shelves of its stores during the first month? Remember, Moritz wasn't saying Apple had a delivery problem in getting enough units to stores as Nintendo is experiencing with its constrained supplies of the Wii. Instead, he tried to suggest that interest in the iPhone was far below Apple's estimates, and buyers were leaving it on the shelf like Windows Vista. The result, he claimed, was that "rivals were rejoicing."The only real rejoicing by rivals was that Moritz was volunteering to repeat the talking points handed to him by Verizon shill Roger Entner of IAG Research. Just hours before Apple announced it had sold a million units, Moritz tried to get some traction out of the idea that Apple had dropped the price in desperation to find another half million or so customers over the next three weeks. Apple isn't the typical tech company being run by visionless bean counters. It it were, it would have continued selling $600 iPhones at least through the end of September and then announced that it had sold its million. Apple had to push out new iPods in early September and fit the iPhone into the price range because next month it will be rolling out Leopard and a series of new software updates. Apple feeds the press in small, consistent, and regular feedings so reporters know what to write. If Apple were a big stupid company such as, say HP, it would parade out a mix of dozens of consumer and business products all together in one big event, and nobody would ever hear about any of it. HP did.[Why a million iPhones in 74 days is better than you think- Blackfriars][HP's marketing this week: fashionable but ineffective - Blackfriars][Unraveling Anti-Apple Panic: the iPhone Launch Success] [More on Scott Moritz and the Jim Cramer Misinformation Engine]Strike Five: It's Too Late to Deny the iPhone.The most comical part of Frommers’ analysis is that he’s trying to stuff a cat back into a bag and explain that there was never really any cat, long after everyone in the room heard the purr and pet the thing. Sorry, but the windows of opportunity to doubt the iPhone have long since closed.Real Windows Enthusiasts were aware of the need to deny the iPhone well before its release. They all chimed in with reasons why the iPhone wouldn't work, wouldn't offer what consumers want, and wouldn't sell well, all hoping that their non-stop misinformation campaigns would act as a self-fulfilling prophesy. They failed miserably.John Dvorak began his smear campaign immediately, appearing on CNBC to say that the iPhone was "trending against what people are really liking in phones nowadays, which are those little keypads.? He explained, “The BlackJack, the Samsung, the BlackBerry obviously pushes this kind of thing. The Palm, all of these. I guess some of these stocks went down on the Apple announcement, thinking that Apple could do no wrong. But I think Apple can do wrong, and I think this is it." Reader Jim Barrow sent in a link to a MarketWatch article from March, where Dvorak scribed a rambling diatribe entitled "Apple should pull the plug on the iPhone." He offered no factual basis for worrying that the iPhone might not work out apart from the offhanded comment that "there is no likelihood that Apple can be successful in a business this competitive," words which echoed Dvorak's 1984 observation that "the Macintosh uses an experimental pointing device called a 'mouse.' There is no evidence that people want to use these things."In April, Dvorak inflamed his 'pull the plug' rhetoric further in a TWiT podcast, where he reported to an audience of hundreds of thousands that the iPhone only delivered "40 minutes of talk time" and "the interface fouls up constantly.? Dvorak said that his inside information on the iPhone came from a "guy at Cingular who’s testing the product," adding, "he’s telling me confidentially and I shouldn’t be telling anybody."[John Dvorak: How Wrong Can One Guy Be?][Readers Write: Don't Write About John Dvorak Anymore]It'll Be the Death of You.Dvorak was joined by Rob Enderle, who called the iPhone “damned? and “not a very good phone? at every opportunity in the months before its launch, despite not really knowing anything about it, or even ever offering any rational criticism. Instead, Enderle appealed to fantasy fears of sexual assault, murder, and the violent death of children, all of which he suggested might somehow be related to the iPhone. Unaware that a password protected iPhone--or even a unauthorized unit without a configured service plan--can still be used to make emergency phone calls, Enderle wrote about, "an emergency situation where, say, a woman was being raped and couldn’t call for help because she didn’t remember her iPhone password." As I understand, with a Windows Mobile phone, even if the unit crashed while trying to place the call, at least the victim could use it like a brick as a blunt weapon. Enderle also feared that being unable to take out the battery would somehow making recharging it impossible, resulting an a scenario where one might end up on “the wrong side of town? with a dead iPhone and be murdered because of it. Being on the wrong side of town was apparently the source of most murders prior to the arrival of the cell phone, which somehow made it safe to be in bad neighborhoods. For those who unfazed by the prospect of one's own own grizzly death in relation to the iPhone, Enderle appealed to his readers to please think of the children, particularly the potential for their brutal decapitation in an iPhone-related collision. "If you are buying this phone for a child or another member of your family," Enderle warned, "please emphasize that entering data on this phone while driving is dangerous." In contrast, operating the slide out keyboards of an HTC brick phone, or using both hands to thumb type on a BlackBerry may or may not save your children as they drive off an embankment, but at least you'll know they didn't die at the hands of Apple's "damned" iPhone.[SCO, Linux, and Microsoft in the History of OS: 1970s][Mac OS X vs Linux: Third Party Software and Security]Pure Concentrated Evil with a Multitouch Screen.Brian Lam of Gizmodo published an impassioned plea to boycott the iPhone shortly before its launch, due to the fact that Cingular had purchased the AT&T name, a brand Gizmodo's writer correlated with "monopoly tactics" in the late 70s. Gizmodo hasn't ever called for the boycotting of Verizon Wireless, which is well known for its anti-consumer tactics and which shares just as much blood with the old AT&T as its Baby Bell sibling Cingular, nor has it ever urged the boycott Microsoft products due to "monopoly tactics." Gizmodo also failed to boycott any other GSM phones that are tied to AT&T.Gizmodo's Lam and Enderle then teamed up with Slate's David Sessions in an article purporting to expose Apple's rated battery life for the iPhone. Sessions complained about the attention the iPhone was getting, and tried to dismiss Apple's announcement of a two fold increase in battery life over what was originally advertised. Unbelievably, Sessions and friends could only explain away the iPhone's jump in talk time by crediting its glass screen, saying that "glass transmits light more efficiently than plastic." That and some witchcraft.However, all of these individuals sharply reduced their squirt rate of false information after the iPhone's successful launch. In day and a half, Apple sold 270,000 iPhones compared to the 500,000 Palm OS Treos, 1.03 million RIM BlackBerrys, and 1.51 million Windows Mobile phones that were sold worldwide in the first 90 days of 2007.Apple has since nearly matched highflying RIM in sales during July, despite being limited to a single carrier and only offered for sale in the US. At this point, denying the iPhone is like saying the Earth is flat. It might be fun to do at a Renaissance Faire, but pretending to seriously doubt reality is not a good career move unless you work for the Street--or perhaps Rupert Murdoch, as Dvorak does.[Secret iPhone Details Lost in a Sea of Hype and Hate][iPhone Sales vs Zune, Palm, RIM, Symbian, Windows Mobile]And Now: a Warning.Let it be known that anyone who publishes further misinformation or blows out similar inanity will risk being instantly awarded a Zoon on the spot. No complicated voting, no tedious application process. New Zoon nominees will be rubber stamped with the same effortless fast tracking as the ECMA declaring Microsoft technology as an international standard.In fact, I’m going to totally Zoon Dan Frommer and Scott Moritz right now, as well as John Dvorak, Rob Enderle, Brian Lam, David Sessions, and even Roger Entner. And John Sculley. And while I’m handing out an intellectual property construct that costs me nothing to distribute, I will also award Steve Jobs with a Zoon for the whole two month “just kidding? iPhone pricing situation, although I might take half of it back if I get a $100 coupon that doesn’t force me to spend $500 to actually use it. So let that be a warning to you out there on the Tubes thinking about how to linkbait an article at the expense of the progress of technology. I have a rapid firing gun full of Zoons and I’m not shy about cranking them out. Be sure to post any nominees.What do you think? I really like to hear from readers. Comment in the Forum or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast! Submit to Reddit or Slashdot, or consider making a small donation supporting this site. Thanks!
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Apple's iPhone Price Cut Unleashes Complaints
Daniel Eran DilgerWhile introducing the iPod Touch as a version of the iPhone lacking cellular mobile features, Bluetooth, and an integrated camera, Apple also set a new price on the 8 GB iPhone and discontinued the 4 GB model. That move angered some buyers, who felt the $200 price cut after just ten weeks on the market was too much, too soon. Jumping on Price Cuts.Along with the irritation of price conscious consumers, pundits known for delivering a negative spin on all things Apple also seized the opportunity to suggest that the iPhone's price cut was based on flagging sales. Among them was Scott Moritz of TheStreet, who earlier announced that Apple had “missed a 1 million unit sales target? and that rivals were "rejoicing," failing to point out that analysts had really only set targets between 150,000 and 300,000 for the iPhone's opening weekend. John Gruber of the Daring Fireball declared Moritz "Jackass of the Week" yesterday for saying that the iPhone price cut “will add more evidence to the speculation? that the iPhone "may not be selling as rapidly as some optimists had expected."Gruber noted that Steve Jobs publicly stated Apple was on track to sell a million iPhones in its first quarter, and that independent reports said that the iPhone had outsold every other smartphone on the market in July. He linked to a Reuters article citing iSuppli's report that Apple had grabbed 1.8% of the US mobile market, based on consumer surveys of two million US participants. [Daring Fireball][More on Scott Moritz and the Jim Cramer Misinformation Engine]Competitive Pricing.A number of readers asked why Apple would drop the iPhone's price so dramatically after just a little more than two months, and whether such price cuts really as unprecedented as some pundits suggest they are. In other competitive markets for consumer electronics, aggressive price drops are typical. Over the last two months, Sony dropped the price of the PlayStation 3 by $100, and Microsoft responded with a $50 price cut on the base price of the Xbox 360 and additional price cuts on its external HD-DVD player option.Neither Sony nor Microsoft make money selling game console hardware; both are competing on price to establish a large user base and expand their gaming platforms. Sony is also working to push its new Blu-ray HD disc format over Toshiba's HD-DVD, which is supported by Microsoft. [Origins of the Blu-ray vs HD-DVD War][Blu-ray vs HD-DVD in Next Generation Game Consoles]Why Cut the iPhone Price?However, Apple is making money on the iPhone. Why would it cut the iPhone's price while the phone is currently selling at the top of the smartphone charts? Jobs said the new price was intended to make the phone more attractive during its first holiday buying season. However, it's also facing new competition from Apple's own new iPod Touch.Priced at $299 for the 8 GB model and $399 for the 16 GB version, the iPod Touch delivers the iPhone's splashy, multitouch Coverflow iPod features and its “breakthrough Internet device? functions via WiFi and the mobile Safari browser. It's nearest competitor is Nokia's N800 Internet Tablet, which costs $399, only provides a quarter of a GB of Flash RAM, and requires a stylus to use. The iPod Touch is also gunning to replace the hard drive based “iPod Classic.? Apple could have left the iPhone priced $300 above the 8GB iPod Touch, but by dropping the price, it makes it very difficult iPod users tempted by the Touch to not simply spend the extra $100 to gain a phone, Bluetooth, and a camera. Since Apple's iPhone also earns the company a share of service revenues from AT&T, pushing as many iPod Touch users toward the iPhone as possible makes a lot of sense.For Those Who Can't iPhone.However, there are a large number of people who can't buy the iPhone. Some are tied to existing mobile contracts and can't or don’t want to move to AT&T. Among them are millions of iPod users overseas. Since Apple won't be able to get the iPhone set up with providers around the world within the next year, it makes sense to sell them the portions of the iPhone that it can market worldwide. That strategy is highlighted by the fact that the iPod Touch is already localized in a dozen and a half languages, including French, German, Japanese, Dutch, Italian, Spanish, Portuguese, Danish, Finnish, Norwegian, Swedish, Korean, Simplified Chinese, Traditional Chinese, Russian, and Polish. The US-bound iPhone lacks any localization or support for alternative language keyboards. That indicates Apple is aiming the iPod Touch at foreign markets. Apple has also de-emphasized its hard drive players, only leaving a physical disk inside the iPod Classic, at its previous price points. That aggressively targets iPod buyers toward the iPhone, while still allowing them a variety of different models and prices to choose from. In order to keep sales of iPhones from being eaten up by iPods, its price had to be highly motivating, and the iPod Touch had to be competitive as well.[Curious Stuff about the New iPods]Apple’s Worldwide, Preemptive Strike on High End Smartphones.Reader Neil Adamson points out that the iPod Touch will also help Apple cut into the high end market for smartphones in a preemptive strike. “People will be able to keep their existing mobile phone (with built in camera) and buy a Touch to add video and WiFi networking. Just go and buy a WiFi data plan and you have in effect a two component iPhone. So now there is less incentive to buy a new expensive Nokia smart phone in non iPhone countries.“Of course, this is also why the iPhone prices had to come down in the US, otherwise people would keep their Motorolas and opt for the iPod Touch. The other part of this is that the Apple iPhone user experience is about to go global via the iPod Touch. That means that Apple will have deployed that patented technology everywhere. It just became a whole lot more difficult for other companies to introduce iPhone clones into non iPhone markets.?Adamson also noted, “Today Apple cut the price of its iPhone by $200.00 and apparently thousands of people feel betrayed. What a lot of nonsense. I would say that you should not spend $600.00 on anything, unless you can justify the expense. I stood in line on June 29, and I got my iPhone. “For me it was money well spent, it is the best phone I have ever owned. I delayed upgrading my old phone for almost 2 years, just on the rumor that Apple would enter the phone market. I have not been disappointed.?Is A Lower Price A Bad Deal?For iPhone buyers who already purchased the iPhone however, that price drop might seem severe. However, even at $600 the 8 GB iPhone was a better deal that other smartphones. Adding in the price of service, the iPhone cost less over two years than even phones that appeared to be priced at $99 like the nearly worthless Windows Mobile Motorola Q. The hardware cost of the iPhone is really insignificant compared to its service plan. While incendiary bloggers have latched onto Apple's iPhone price cut to parade out a handful of steaming mad consumers threatening to form a class action lawsuit to ameliorate their frustration with being stuck in a market economy, the reality is that Apple set a fair price on a premium product, and is now lowering the price further to broaden its appeal. iPhone customers who recently bought an iPhone have 14 days to return it, and many credit cards come with "price protection" programs to refund the difference, but the idea that products won't or shouldn't change in price--particularly at the intersection of the bleeding edge of high technology and fashion--is highly unreasonable.What that $200 price drop means for existing iPhone users is a bit less exclusivity but the potential for a much greater user base, resulting in more iPhone savvy websites and more interest from third party developers of hardware and software products. That will make existing iPhones more valuable, not less. Any frustration at the lower price pales in comparison to an alternative scenario where Apple could have announced a new iPhone model that made the existing ones appear obsolete.[Phony Rage About iPhone Price and Profits]Unprecedented Discounting?Last month, Apple introduced new iMacs that were priced $200 less than the models they replaced. However, when compared to past models with equally configured features, the price drop was closer to $600. Nobody appealed to violence or the courts to right this perceived “wrong.?One reader posting to a heavy breathing, sensationalist blog report on Apple's iPhone price cut noted, “I bought a Sony Ericsson P800 for $1050 when it first came out (same day). Two months later the price was around $800, six-seven months after that around $600 - same difference as the iPhone.“Apple did not lower the price because they felt charitable - they lowered the price because they want more people to bite and go get the phone. The early adopters bought it, most of the consuming public didn't because of the price - drop the price, get more people - simple economics. Early adopters know what they are in for - the time span does not matter. It can be 1, 2, 6, 12 months, price will drop. Who is to say that after x time it's fair for a price to go down?? Similar price drops are common in the disposable world of mobile phones, where even the newest technology is commonly worthless within two years. The Motorola RAZR, Palm Treo, and even the simple LG Chocolate feature phone all debuted at $500 or more, only to rapidly drop below $100, often within just a year. Bills of Materials and Manufacturing Costs.Part of that rapid price drop comes from the continual discounting of component parts and the economies of scale that drive production costs down as manufacturing ramps up. For most mobile phones, hardware prices are obscured behind the illusion of subsidized pricing. Apple's retail prices aren't. Further, Apple's customers watch prices and set expectations based on past pricing; however, the iPhone is a very different product compared to the company's existing portfolio of computers and iPods, which tend to follow regular and predictable cycles of upgrades and price changes.Of course, whenever Apple is involved, threats of class action lawsuits are bound to occur. Since the early adopters who shelled out the money to buy an iPhone reported being very happy with the product, it's hard to see how a minority can now behave as if they are somehow owed a refund for the "real price" of the iPhone. [Kevin Chang, iSuppli and The iPhone Nano Myth]What do you think? I really like to hear from readers. Comment in the Forum or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast! Submit to Reddit or Slashdot, or consider making a small donation supporting this site. Thanks!
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50 Common Mac Problems Solved
We present the Ultimate Mac Troubleshooting Guide, so you can banish the peskiest problems once and for all. Mac problems? Isn’t that an oxymoron? If you just switched to the Mac from Windows, you might be thinking that you accidentally picked up one of your old PC magazines--and, by the way, we’ve got solutions to the seven most common problems switchers encounter, too. If you’re a longtime Mac user, you could even be wondering where we get off accusing the Mac platform of being problematic.Using a Mac is generally painless and trouble free, but things can go wrong. Usually they’re not catastrophic (for solutions to true Mac disasters, click here). Sometimes the things that go wrong are those little annoying things that you just shrug off--over and over, until you finally have to deal with them.We’re here to help you tackle the 50 most common problems in eight different categories, once and for all. If your problem isn’t covered here, email us at ask@maclife.com, and we’ll try to solve it in a future issue.General Mac ProblemsThe Mac OS is, fundamentally, as trouble-free as operating systems get. But nothing's perfect. Here's what to do when you hit a snag.1. I want a tabbed finder.Download the incredibly versatile Path Finder ($40, www.cocoatech.com), which gives you all sorts of features that are missing from the Finder, such as tabs, stacks, bookmarks, and panes. Sounds like fun to us!Now THIS is the Finder we've always dreamed of. Thanks, Path Finder!2. I can't print anymore.This could be caused by a variety of different issues relating to your printer hardware or printer drivers, so you may need to contact the printer manufacturer for more help. But if your Mac is causing the problem, it’s always a good idea to reset your entire printing system by going into your Print & Fax System Preference, right-clicking in the printer list, and choosing Reset Printing System.3. I travel all over town with my MacBook, and I’m sick of reconfiguring my settings every time I show up at a location I’ve been to before. Why can’t my Mac remember various location settings for me--my default printer, mounted servers, iChat screen name, Bluetooth settings, everything? Try NetworkLocation ($29, www.networklocationapp.com), which can perform dozens of actions on your Mac whenever you switch to a new location. Best of all, its AutoLocate feature will determine where you are, using the same SkyHook Wireless Wi-Fi Positioning System that your iPhone uses, and it will automatically change all of your settings for you. If you frequently switch physical locations, NetworkLocation can save you both time and headaches changing your Mac's settings.4. I forgot my OS X password.After retyping your password very carefully at least twice to make sure you just didn’t mistype it, you’ll need to haul out your OS X install disk, insert it into your Mac and restart holding down the C button. After selecting your language of choice, in the menubar, select Utilities > Reset Password. Follow the directions and there you go. Just try not to get a lobotomy after resetting it!5. My CD or DVD is stuck in the optical drive and won’t come out when I press Eject.After holding down the eject button for several seconds to no avail, restart your Mac and hold down the primary button on your mouse--the trackpad button will work as well if you’re on a MacBook--and during startup the disk should eject.6. My Mac is not recognizing devices plugged in to one of my USB ports.First, make sure your Mac’s firmware is up to date--check Software Update and the Apple Support Downloads page (support.apple.com/downloads/) and install any firmware updates you find for your machine.If nothing happens, turn off your Mac, unplug the power cable, disconnect all peripherals, and let it sit for five minutes. Plug it back in, reconnect the keyboard and mouse, turn it back on, and try the USB ports again.Check the Support Downloads page for firmware updates for your Mac.If they’re still unresponsive, you will need to reset the PRAM (parameter RAM) and NVRAM (nonvolatile RAM), which stores some system and device settings that your Mac accesses on startup. Shut your Mac down. Then position your fingers above the Command, Option, P, and R keys on your keyboard. Turn the Mac on, then immediately press and hold those four keys before you see the gray screen. Keep them pressed until the Mac restarts again and you hear the startup chime for the second time. Then let ’em go. When your Mac is finished starting up, check those pesky USB ports.If they’re still not behaving, there’s one more thing you can try before making a Genius Bar appointment: resetting the SMC, or system management controller. Directions for resetting the SMC on your MacBook Pro are found at support.apple.com/kb/HT1411. Instructions for all other Macs are linked from support.apple.com/kb/HT1894.In Search Of...Search SolutionsLeopard makes finding files and data on your Mac relatively trouble-free, but when it comes to search, there are improvements and tricks you can apply to make it even better. Here are two solutions to common search problems we hear about from a fair number of Mac users.7. My Spotlight results have stopped working reliably.If it’s a single non-Apple program that isn’t showing up properly in your Spotlight results, try turning off and on the Spotlight indexing in that particular app.If you’re still getting Spotlight results for an app that you got rid of a while ago, you may not have completely deleted all of the data or databases that are associated with that program.Spotless gives you a nice GUI for managing, deleting, and rebuilding your Spotlight indexes.If it’s an Apple program--or your entire Mac--that isn’t working properly in Spotlight, try re-indexing your whole hard drive by going into the Spotlight System Preference, clicking on the Privacy tab, then dragging your hard drive into the list. Wait a moment, and then remove your hard drive from the list again.If you’re still having problems, you may need to bring out the big guns by using Spotless ($17, www.fixamac.net), a Spotlight index-management tool that can help fix most Spotlight problems.8. I need more power, flexibility, and customizability with my Spotlight searches and Spotlight results.Get HoudahSpot ($25, www.houdah.com), which lets you create extremely detailed search requests and customize the results to your liking.HoudahSpot handles Spotlight searches with much more flexability than Apple's built-in Spotlight search. 3 Essential UtilitiesThree more Mac problems solved--before they happen!9. Disk Warrior($100, www.alsoft.com) This is a great preventative maintenance tool for rebuilding your Mac's directory and keeping your mac running quickly and smoothly. It's also a great emergency tool for repairing disks that have missing files or will no longer mount.10. Cocktail($15, www.maintain.se/cocktail/index.php). This general all-purpose utility will clean the caches on your machine, run the UNIX maintenance scripts, unlock hidden features of your Mac, and much more.11. SuperDuper($28, www.shirt-pocket.com). This disk cloning utility is great for backing up or transferring all the data on your entire computer to a fully bootable state.Next Page: Email and Web Problems...Email and Web Problems We know you spend most of your time in front of a Mac online or pounding out email. Here's how to answer when trouble comes knocking.12. I use a webmail client to check email, but every time I click on an email link, it launches Apple Mail instead.You can set up Apple Mail to access your webmail account using IMAP or POP (check with your webmail provider for instructions on how to do this; some charge a fee for this service), or you can install the program Webmailer (free, www.belkadan.com/webmailer), which lets you set any webmail site as your default email program.We set up Webmailer to take us to Yahoo's webmail system whenever we click on an email link.If you use Gmail, you have a few additional choices: You can install Google Notifier (free, toolbar.google.com/gmail-helper) and set that to your default email client in Mail’s preferences. Or you can use the outstanding Mailplane ($25, www.mailplaneapp.com), which provides many more features than the Gmail website.13. I can receive but not send email messages.Outgoing email messages are typically sent over the Internet using TCP port numbers 25, 465, or 587. However, in an effort to reduce spam, some ISPs and firewalls are set up to severely restrict the use of those ports. For example, AT&T is notorious for blocking port 25 for its DSL customers, unless you’re sending email with the AT&T email address assigned to your DSL modem. If you’re using AT&T (or another service provider that has similar restrictions), call the technical support number and request that they unblock port 25 for you. If you don’t control the Internet access where you are located, contact your email host to see if they have an alternate port that you can send email on. You can specify alternate port numbers in your email app’s account settings. If all else fails, you should be able to send email through your webmail system until you can physically get yourself to a different location that has no restrictions.Our Web-hosting company, hostbaby.com, allows us to send email messages over alternate port 2525, which typically bypasses any firewall restrictions that have been put in place.14. When I reply to or forward an email, the original message isn't entirely quoted in my reply--sometimes just the header and a few characters are quoted.If you used your mouse to highlight some text in the original email, and then you clicked on forward or reply, only the words that you selected will be quoted in your new email. To override this behavior in Mail (it can’t be overridden in Entourage), go into Mail’s Preferences, click on the Composing button, and you can set it to include all of the original message. If the problem still happens after this, your Mail preferences might be corrupt. Quit Mail, and trash the file located at yourhomefolder/Library/Preferences/com.apple.mail.plist. Also try upgrading to Snow Leopard, which makes Mail more reliable in general.The Composing preference in Mail ensures that your replies and forwards will always quote the original email message in their entirety.15. I want to send an email later, not now.Each email client handles this slightly differently.In Entourage, choose Message > Send Message Later or click on the Send Later button. (In Entourage 2008, you’ll need to add the Send Later button to your toolbar by choosing View > Customize Toolbar from any outgoing message.) Your messages will queue up in your outbox, and then you can send them all at once by creating an Entourage schedule (Tools > Schedules) or by clicking the Send & Receive button.In Thunderbird, choose File > Send Later. Your messages will queue up in the Unsent folder until you choose File > Send Unsent Messages.The Send Later Extension lets you schedule your outgoing messages in Thunderbird.The Send Later Extension for Thunderbird (free, www.unsignedbyte.com/?page_id=4) lets you schedule an exact date and time in the future to send your message.Surprisingly, Mail provides no ability to send messages later. You could take all your accounts offline (Mailbox > Take All Accounts Offline) before clicking on the Send button, in which case your messages disappear until you quit and relaunch Mail to find a temporary outbox with your messages sitting in them. Or, to schedule emails for a later delivery time that you specify, install the Schedule Delivery script which is a part of Mail Scripts (donations requested, homepage.mac.com/aamann/).Finally, LetterMeLater (free, www.lettermelater.com) offers another way to schedule emails to be sent at a later time.16. I have multiple folders entitled Drafts, Sent, Junk, or Trash for my IMAP email account.Setting up an IMAP account can be a little tricky. After typing your valid account settings into your email program, there are two additional steps:First, you’ll need to set the proper IMAP path prefix (sometimes called the “root folder” or IMAP server directory) in your account settings. For example, Gmail’s IMAP Path Prefix is [Gmail].Defining your IMAP server's root folder is an often-forgotten step when setting up an IMAP email account.In Entourage, you set this on the Options tab of your IMAP’s account settings. In Thunderbird, click the Advanced button on the Server Settings tab. In Mail, this is on the Advanced tab of your IMAP’s account settings.Then you’ll need to designate which folders on the server should be used for storing your drafts, sent messages, trash, and junk. In Entourage, you set this on the Advanced tab of your IMAP’s account settings. In Thunderbird, this is done in the Copies & Folders section of your account settings. In Mail, go out to your main viewer window and select a folder on the server (in the left-hand margin, underneath the IMAP account name), then choose Mailbox > Use This Mailbox For.17. Whenever I address an outgoing email, I get unwanted email addresses for people who aren't in my address book.Most email clients keep track of addresses that you’ve emailed to in the past and will suggest those addresses to you in the future when you start to type the same characters. You can turn off this feature in Entourage and Thunderbird by going into their preferences. In Entourage, this is found on the Compose tab. In Thunderbird, this is on the Composition > Addressing tab. You can’t turn off this feature in Mail, but you can clear the list from time-to-time by selecting Window > Previous Recipients, selecting the names and clicking Remove from List.In Mail, you have complete control over your Previous Recipients list.18. When I email long Web links to others, they sometimes get broken up onto multiple lines and don't work correctly.Try putting angle brackets () around long URLs to help them travel safely across the Internet without “breaking.” Or you turn to TinyURL (free, www.tinyurl.com), which will turn those long URLs into, well, tiny URLs!19. I wish Safari's built-in search field worked with more websites than just Google.You may want to switch to Firefox, which has the built-in ability to customize its search field with any number of search engines that you specify. Otherwise, check out the Safari plug-ins Saft ($12, haoli.dnsalias.com) or Glims (free, machangout.com), both of which let you customize Safari’s Google search field. And one of our favorite utilities, iSeek ($15, www.ambrosiasw.com) lets you add a global customizable search field to your Mac’s menubar that works with any Web browser.iSeek places a fully customizable search field in our menubar at all times.20. I want to filter inappropriate websites so my kids can't access them.Although Mac OS X has built-in parental controls that you can turn on for individual accounts, you can gain more control by purchasing software like ContentBarrier ($50, www.intego.com) or Net Nanny ($39.99 a year, www.netnanny.com). Even better, we’ve discovered that one of the quickest, easiest, and most effective ways of filtering all the computers in your entire household is to switch your DNS servers to the free OpenDNS servers (free, www.opendns.com).ContentBarrier is one of many options you have for blocking websites on your Mac.21. My Internet connection is slow.That’s a tricky one. A sluggish Net connection could be caused by any number of things, so here are a few troubleshooting tips to start with:Try resetting Safari (Safari > Reset Safari). Then, try a different Web browser to see if the problem happens there as well. You may also want to uninstall any Internet plug-ins that you have installed recently.Next, check your upload and download speeds at www.speakeasy.net/speedtest and see if you’re getting the speeds you’re paying for. If not, try power cycling both your modem and router, such as your Airport Extreme. Turn off or unplug the device, let it sit powered off for several minutes, then plug it in or switch it on again.Our latest speed test from Speakeasy.net shows us that we're not currently getting the full upload speeds for which we've been paying the big bucks!If these methods don’t address the slowdown, try plugging your modem directly into your Mac using an Ethernet cable to see if the problem goes away. If so, your router may be the problem. If you’re using an Airport Extreme or Airport Express, launch Airport Utility to see if there is a firmware upgrade available. If so, install the firmware upgrade and see if that helps.If not, your Mac could be the problem--you may need to perform an Archive and Install of your operating system, which is one of your options on the Mac OS X Leopard Installation DVD.And it’s always possible that your modem or Internet line is the problem too, in which case you should call your ISP’s technical support number.Next Page: Photo and Office/iWork Problems...Photo ProblemsThese solutions to common photo issues will make you want to say "cheese." 22. I need to quickly resize an image and make some color corrections to it, but I can't afford Photoshop and don't really want to learn how to use it.Preview has the built-in ability to resize images and adjust colors. Open up your image in Preview and select Tools > Adjust Size or Adjust Color.This image-size adjustment dialog box is from Preview, not Photoshop!23. I want to email photos from iPhoto through my webmail account by clicking on iPhoto's Email button.Even if you’ve installed Webmailer, as mentioned in problem #12, the email button in iPhoto will only work with four email clients: AOL, Eudora, Entourage, and Mail.However, if you use Gmail, you’re in luck because Mailplane ($25, www.mailplaneapp.com) installs an iPhoto plug-in that lets you click on iPhoto’s Email button and send your messages through your Gmail account.In any dialog box, you can activate QuickLook when browsing your iPhoto Library by selecting a photo and pressing the spacebar.Otherwise, go into your webmail program, and attach photos using the standard method. Leopard’s dialog boxes give you the ability to browse through your iPhoto library, and they even let you use QuickLook by clicking on a photo and pressing the spacebar.24. I want to use iPhoto '09 to export photos to Facebook, but there are too many problems with it.Forget about using iPhoto ’09’s poorly implemented Facebook “integration.” Instead, use the outstanding Facebook Exporter for iPhoto (free, developers.facebook.com/iphoto).Use Facebook Exporter for iPhoto to tag, add captions to, and upload your Facebook photos right from within iPhoto.25. I created a PDF file with lots of embedded photos in it, but now the file is way too large to email.Open up the large PDF file in Preview and select File > Save As. Where it says Quartz Filter, choose Reduce File Size, then click Save. Voilà! You’ve now saved a much smaller version of your PDF file, which will be easier to email.Choose this Quartz Filter in Preview to reduce the size (and quality) of large PDF files so you can email them without choking your email server.For even more control over the resulting quality of PDF size reduction--and to batch-process multiple PDF files at once--try PDFshrink ($35, www.apago.com).If you still can’t get the file small enough for your needs, try a file-sending service such as YouSendIt (www.yousendit.com).26. Somebody emailed me a PDF file with lots of embedded photos in it, and I need to extract the photos from the file.File Juicer ($18, www.echoone.com) will extract images, sounds, and more from any filetype.File Juicer can extract all these types of files out of other files.Office/iWork ProblemsWork smarter not harder with these troubleshooting tips for common productivity apps.27. I created an awesome slide show in Keynote, but I have to present it on a PC. I tried exporting it to Microsoft PowerPoint format, but I lost my transitions, effects, transparencies, gradients, and more--basically, all the cool stuff.Export your Keynote file to a QuickTime movie instead. As long as the PC has QuickTime installed on it (which it should, if it has iTunes installed), you’ll be able to play back your presentation with all of its awesomeness intact. If the PC doesn’t have QuickTime, download it for free from www.apple.com/quicktime.With the "Fixed Timing" option, we can set our QuickTime movie to automatically advance to the next slide on a regular interval.When you export your movie, you have several options for how it should advance from one slide to the next. For example, if you set it to manually advance, you simply have to press the spacebar on the PC to move to the next slide.28. I’ve included presenter notes (View > Show Presenter Notes) in a Keynote slide show, but when I play or rehearse the slide show, the notes don’t show up onscreen.In Keynote’s preferences, click on the Presenter Display button, and check the boxes for Notes and “Use alternate display to view presenter information.” Now your notes will show up when you play or rehearse your slide show.This checkbox lets you toggle between mirrored displays and dual displays.However, if you start seeing your notes on both your computer screen and the projector’s screen, your computer is set to mirrored (instead of dual) displays. You can toggle these display modes while the projector is connected to your Mac by launching System Preferences, choosing Display > Arrangement, and deselecting the Mirror Displays checkbox.29. I use Office 2008 to create Word, Excel, or PowerPoint files, but my Mac-using colleagues can’t open the files because they’re using Office 2004.TextEdit can open and edit Word 2008 files. And if your colleagues have iWork ’09 installed, they can work with all of your Office 2008 files in Pages, Numbers, or Keynote.Otherwise, you’ll need to save the file in an earlier file format. Choose File > Save As and select the format that corresponds to Office 97–2004. You can also set this older format as the default in your preferences for Word, Excel, and PowerPoint.Choose the .doc format to avoid compatibility issues with people using earlier versions of Microsoft Word.Alternatively, your colleagues can install Microsoft’s Open XML File Format Converter (free, www.microsoft.com/mac/downloads), which will convert your Office 2008 files into a format that Office 2004 can read.Next Page: Syncing Problems... Syncing ProblemsData syncing can be particularly stressful since we need access to info anywhere these days. We've got solutions.30. I want to sync some--but not all--of my iCal calendars across my Macs.Don’t use MobileMe to sync, which always synchronizes all of your calendars. Instead, use BusySync ($25, www.busymac.com) or BusyCal ($40, www.busymac.com), which both give you an incredible amount of syncing options.BusyMac's products are true champions when it comes to publishing and subscribing selected calendars without any dedicated servers.31. I want to synchronize my iCal calendars and Address Book on my Mac to Outlook on a PC.Sign up for MobileMe ($99 a year, www.apple.com), which will keep all of your Macs and PCs (and iPhones!) in sync with each other.Spanning Sync effortlessly syncs your calendars and contacts to Google.Or, you can use Google Calendar and Google Contacts as a conduit. On the Mac side, you’ll need Spanning Sync ($25/year or $65/one-time purchase, spanningsync.com). On the PC side, you’ll need Google Apps Sync ($50/year, tools.google.com/dlpage/gappssync).32. I keep getting duplicate entries on my iCal calendar.Sounds like you’re trying to sync your Entourage calendar with iCal. There’s a known bug with Entourage that causes repeating events to multiply out of control in iCal. We don’t know of any long-term solution at this time except to ditch Entourage’s calendar and stick to iCal for your calendaring needs. To do this, uncheck the box for syncing events in Entourage’s Preferences (on the Sync Services pane). To erase iCal dupes, try iCal Cleaner (free, www.busymac.com).33. I’m getting two of each calendar entry on my iPhone.You may be trying to sync your calendars through both iTunes and MobileMe. You’ll need to choose one method or the other, not both. If you’re syncing wirelessly through MobileMe, then go into your iPhone settings within iTunes and uncheck all of your calendars there.The exception to this rule is iCal’s Birthdays calendar (enabled in iCal’s preferences, this calendar pulls birthdays from your Address Book), which can only be synced through iTunes, so it must remain checked in iTunes.34. My U.S. Holidays and other Internet-subscribed iCal calendars are not syncing between my Mac and my iPhone.Any Internet-subscribed calendars must be resubscribed to directly from your iPhone. You can manually set up the server on your iPhone by going to Settings > Mail, Contacts, Calendars > Add Account > Other > Calendars.You must resubscribe to your iCal holiday calendars on your iPhone all over again.Or, you can automatically subscribe to a calendar by using Safari on your iPhone to choose from Apple’s extensive selection of calendars at www.apple.com/downloads/macosx/calendars.35. iTunes no longer launches automatically when I attach my iPod or iPhone to my computer.If your iPhone or iPod is very low on power or if the battery is fully depleted, it can take up to 10 minutes to appear under Devices in iTunes.Otherwise, you may have unchecked the box in iTunes for your device that says “Automatically sync when this iPhone/iPod is connected” or “Open iTunes when this iPod is attached.”You may have also removed the iTunesHelper application from your Login Items in your Account System Preferences, which is required to automatically launch iTunes. You can get this back by reinstalling iTunes (www.apple.com/itunes) or by manually dragging iTunesHelper into the Login Items. iTunesHelper can be found by right-clicking on iTunes in the Finder and choosing Show Package Contents, then going to Contents > Resources.36. I want to synchronize files between two computers.There are many different programs available to help you with this task, but our favorite is ChronoSync ($40, www.econtechnologies.com). ChronoSync can automatically mount remote servers, wake your local Mac from sleep, schedule your synchronizations, archive backup copies of your files before syncing, and even give you a list of proposed changes before it makes any of them.Synchronizing files between two different computers is as simple as drag-and-drop with ChronoSync.While you can use ChronoSync to synchronize to any type of volume or folder, if you specifically want to sync to another computer, you may want to additionally purchase ChronoAgent for an extra $10. ChronoAgent lets you communicate directly with a remote Mac faster than using AFP or SMB, and you gain full root access, so you can copy anything without any restrictions.37. I turned on MobileMe syncing on my iPhone, but nothing is syncing to my Mac or Me.com.It’s possible that the MobileMe servers aren’t communicating properly with your iPhone. An Apple support rep recently admitted to us that this is an extremely common problem that MobileMe users may experience every few months until Apple increases the reliability of its MobileMe syncing servers. So you may want to keep these instructions handy for future reference.First, find out if MobileMe sees your iPhone at all. Activate Find My iPhone on your iPhone (Settings > Mail, Contacts, Calendars > your me.com account > Find My iPhone). Then, from a computer (not your iPhone), go to your MobileMe account page at https://secure.me.com/yourusername. Click on Find My iPhone to see if the MobileMe website sees your phone. If not, try turning off your iPhone and turning it back on again. If the MobileMe site still doesn’t see your phone, try deleting your MobileMe account on your iPhone and re-creating it again.We feel like Big Brother is watching us with Find My iPhone's crosshairs centered directly on our house!Once Me.com sees your iPhone, try adding an event or a contact to your phone and see if the change shows up on your MobileMe calendar (www.me.com/calendar) or address book (www.me.com/contacts) within a few minutes.If not, you will probably have to reset all of your sync data on Me.com with information from your Mac’s iCal and Address Book. Make a mental note of any recent unsynced changes you’ve made on your iPhone, because you’re going to lose them in this process. Also, sign out of Me.com. Go into the MobileMe System Preference on your Mac, select the Sync tab, click on Advanced, and then click Reset Sync Data. Click on the right arrow so that you are replacing all sync info on MobileMe with “info from this computer.”Log back into Me.com and verify that it now has your current information for contacts and calendars. If not, you will have to reset the SyncServices database on your Mac. Apple has instructions on this process at support.apple.com/kb/TS1627.But before following those instructions, be sure to do two things on your Mac: First, repair your permissions using Disk Utility (Applications/Utilities), and, second, repair your keychain using Keychain Access (in Disk Utility, pull down from the Keychain Access menu and select Keychain First Aid). After that, try syncing again from the MobileMe System Preference pane.This is how it should look when you're about to overwrite information on the MobileMe website with information from your Mac.Once Me.com has your current information, you are ready to go back to your iPhone. On your iPhone, go to Settings > Mail, Contacts, Calendars > Fetch New Data. Turn Push off, then completely turn off your phone for 30 seconds. Turn your phone back on and re-enable push. Then, go to Settings > Mail, Contacts, Calendars > your Me.com account and turn off and on each one of the sliders for the information that you’re trying to sync (Contacts, Calendars, Bookmarks, etc).Wait several minutes, and hopefully all your current information will reappear in your calendar and contacts on your iPhone.If not, you will probably need to have a live chat with a MobileMe support agent. Go to www.apple.com/support/mobileme. Choose any of the troubleshooting options underneath Syncing with MobileMe in the left-hand margin, and a Chat Now button will appear.Next Page: Video, Music, and Backup Problems... Video ProblemsThese tips address problems you might encounter trying to play video files on your Mac.38. I’m trying to use my Apple Remote on my Mac to watch movies through Front Row, but the other computers in the room--along with my Apple TV--are inadvertently responding to my remote’s button presses.You need to pair each one of your Apple Remotes to a particular device. Apple has instructions on how to do this at support.apple.com/kb/HT1619.39. Sometimes I can't play Web videos.Out of the box, your Mac can only play Flash and QuickTime videos. To play other video formats, you’ll need to install one or more of the following free apps:>> Flip4Mac Windows Media Components for QuickTime (www.microsoft.com/windows/windowsmedia/player/wmcomponents.mspx)>> Perian (www.perian.org)>> Microsoft Silverlight (www.microsoft.com/silverlight/)>> RealPlayer (www.real.com)>> VLC (www.videolan.org)40. I want to convert video files to other formats, particularly those that will work on my iPod or iPhone.To convert your video files into many different formats--including iPhone and iPod compatible formats--try Video Monkey (free, videomonkey.org), VideoDrive (7.99 euros, www.aroona.net), or CosmoPod (8.90 euros, www.cocoamug.com). To convert DVDs, try HandBrake (free, www.handbrake.fr).41. I want to download a Flash video from the Web.There’s a little-known trick in Safari that lets you download Flash videos that are embedded in webpages. Bring up the Activity Viewer (Window > Activity) and look for a file that appears that it may be your video file, perhaps based on its large size or the fact that it is so large that it is still loading. When it‘s finished loading, hold down the Option key and double-click on the video file. Safari will download the file into your Downloads folder for you, and you can monitor the progress through the Downloads window.Little-known Safari secret: You can download Flash vids, like Funny or Die's famous "The Landlord" starring Will Ferrell, to your Desktop to watch at your leisure.If you’d like an easier way to download Flash videos, try TubeTV (donations requested, www.chimoosoft.com), Videobox ($15, www.tastyapps.com), or TubeSock ($15, www.stinkbot.com).42. I want to download a QuickTime video from the Web to my Mac, so I can watch it later.If you’ve purchased QuickTime Pro ($30, www.apple.com/quicktime), you can download many QuickTime videos right from the Web by clicking on the triangle in the lower right-hand corner of the video and choosing Save As QuickTime Movie.However, some QuickTime videos, including those on Apple’s website, don’t let you download them directly. To download these devious videos--with or without QuickTime Pro--view the source of the webpage in Safari (View > View Source) or Firefox (View > Page Source). Do a search for .mov (the file extension for QuickTime videos) to find the full URL of the video file. When you find it, copy the entire URL of the video file. Then, launch QuickTime Player on your Mac and select File > Open URL and paste in the URL. Now you can save the video file onto your computer.43. I bought an external USB webcam, but my Mac laptop isn’t recognizing it.If your Mac is running Mac OS 10.4.11 or later, it can recognize almost any USB webcam on the market, usually without installing any drivers.If you’re running the latest version of OS X but still having problems, the iUSBCam (www.ecamm.com/mac/iusbcam) and macam (webcam-osx.sourceforge.net) websites provide helpful tips and driver downloads.Note that Mac programs like iChat and Skype will first try to use your built-in internal camera before using any external webcams. To change this, you’ll need to go into the preferences of those programs to change your video input source.If you’re unsuccessfully trying to use your external webcam in Photo Booth, you have to switch back to the internal camera in iChat’s preferences before launching Photo Booth.Music ProblemsHow to keep rocking in the free world.44. I want to make iPhone ringtones from a song that I didn’t purchase (or isn’t available for purchase) from the iTunes Store.If you have a track in iTunes that you own on CD and that you’ve ripped to iTunes, you can make a ringtone from it for free in GarageBand ’09. Click here for instructions and scroll down to “Roll Your Own iPhone Ringtones,” which also provides instructions for doing the same thing in QuickTime Pro).45. My iTunes library is full of duplicates.For smaller libraries, use iTunes’ Show Duplicates feature (File > Show Duplicates) and manually remove the extra files. iTunes only matches on Artist and Title information though, so be careful not to delete legit alternate versions of tracks--live versions, for example. For better duplicate control, try Dupin or some of the iTunes scripts available at www.dougscripts.com.46. One of the rubber tips from a pair of third-party earbuds got stuck in my ear--help!Believe it or not, this has happened to us too--more than once. We recommend keeping a pair of tweezers handy, just in case a tip come off in your ear canal, which can sometimes happen if you pull the ’bud out too quickly. It’s happened to two Mac|Life editors, both of whom agree that having something small and unreachable lodged in your ear can be pretty traumatic.47. My iTunes library is spread across multiple Macs. How can I keep two iTunes libraries synchronized?If all you want to do is listen to iTunes music housed on another local Mac (i.e. connected to the local network), just turn on iTunes’ sharing feature (Preferences > Sharing and check “Look for shared libraries”). To share your own tracks, also check “Share my library on my local network.” You can also store libraries on a network drive that supports iTunes sharing, to share tunes without needing another Mac up and running all the time. To keep two libraries in step for syncing iPods, use a utility like TuneRanger ($29.99, my.smithmicro.com) or SuperSync ($29, www.supersync.com).You don't have to share all your iTunes content--and you can password-protect it if you want, too.Backup ProblemsDon't tell us you don't back up--especially since Time Machine makes it so easy! Here's what to do when you run into problems.48. I want to restore a file from a Time Machine backup of a different Mac or an older backup of my main Mac that Time Machine no longer recognizes (due to a new backup drive, a new logic board, or a new internal hard drive).You can restore any Time Machine backup onto any Mac, if you know a few tricks involved with restoring.The first one is related to an odd decision by Apple: You can only browse other Time Machine volumes by adding the Time Machine icon to your dock, then right-clicking on the icon and selecting Browse Other Time Machine Disks.There's our hidden option to browse other Time Machine disks!But even if you do that, it won’t see your Time Capsule or other external Time Machine drives, even if they’re mounted on your Desktop. In Finder, you actually have to manually choose the .sparsebundle file that represents the computer that was backed up, double-click on this file, let it mount on your Desktop, and then Time Machine will let you choose the resulting mounted disk image to restore from.49. Time Machine is giving me an error message that’s too vague for me to interpret.The programs TM Error Logger (donations requested, www.carnationsoftware.com) and Time Machine Buddy (free, www.bluedog.com.au) can help you interpret what has gone wrong with your Time Machine backup.50. I’d like Time Machine to back up to multiple external hard drives, so I can keep one backup drive offsite and one backup drive onsite.Time Machine can correctly keep track of backups on multiple external hard drives. Just give your hard drives different names, and whenever you connect the other drive, you’ll need to manually make a trip to Time Machine’s System Preference and change the disk there.