How to be a Macworld Booth Babe or Bouncer Boy
Filed under: MacworldAs Macworld creeps nearer, locals may want to start searching Craigslist for part-time Macworld jobs. Typical listings include Booth/Promo Girls, Spokesmodels and Bouncer Type Males. If last year is anything to go by, you should be able to get hired up until the last second. SFGate writes that models could earn from $100 per day and bouncers from $150 up. I suppose that hiring and payrates will depend on your Macbabalicious or Frankenscary-bouncer quotient but given our...
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TUAW Exclusive: Aaron Patzer on the future of mobile finance, Mint.com, and Quicken on the Mac
Filed under: Software, Internet Tools, TUAW Interview At the age of twenty-six, Aaron Patzer founded the financial website Mint.com. In many ways Mint was much like an Apple product: it had a simple interface, it was easy to understand and use, and many of Mint's early adopters became very loyal evangelists. Word of mouth spread, and just 18 months after its launch (Mint officially went public in 2007), Mint had added its one millionth user. To the dismay of many, Mint sold to Intuit in September 2009 for $170 million. I say dismay because many users of Quicken products had been less than thrilled with Intuit's offerings for some time, and some people were concerned what a twenty-year-old company that seemed stuck in its ways would do with a popular user-friendly Web 2.0 startup. Out of all the negative press, perhaps Mac users could be forgiven for having the most anxiety over the acquisition. Many had abandoned Quicken Mac 2007 in favor of Mint.com. Mac users wanted to move on from the stale Quicken ecosystem and go with something simple and easy. Now, that simple and easy solution had moved to where the users had escaped from. Luckily, Intuit wasn't like other companies who buy smaller start-ups just to eliminate a competitor. Intuit recognized that Patzer and his team possessed the much-needed original financial software ideas and UI design mojo to put a spark in their aging products. In November 2009, Intuit made Aaron Patzer VP/GM of Intuit's Personal Finance Group -- which left him in charge of Intuit's personal finance offerings, including Quicken for Mac. It was January 2008. At Macworld Expo, Steve Jobs had just unveiled the MacBook Air. Over at Intuit's booth, the company was previewing an anticipated update to Quicken Mac 2007 - one that didn't require Rosetta to run and didn't have an un-Mac-like UI. Unfortunately, the UI that Quicken ended up with consisted of a Cover Flow-esque interface. It was 2008 after all, and Cover Flow was the hot new UI element, but this was a finance app. We didn't need glitz when we just wanted to see how much cash we had in the bank. That aside, the single-window interface was a welcome change. Intuit announced that Quicken Mac 2007's sequel, Quicken Financial Life for Mac, would ship in the Fall of 2008. Fall 2008 came and went. At Macworld Expo 2009, Intuit previewed a new beta of Quicken Financial Life for Mac and delayed its release again until Fall 2009. I was an early tester of the new beta, and it was buggy; the user interface looked friendlier than it actually was - in other words, the beta was everything you had come to expect from an Intuit product for the Mac. July 2009 came around and, no surprise, Intuit announced it was delaying Quicken Financial Life again, this time until 2010. 2010 - four years after the last version of Quicken for Mac came out (2007 was released in 2006). This time Intuit released a statement all but admitting that the company had failed at providing the Mac with usable financial software: Feedback from Mac customers led us to rethink our approach to developing Quicken for Mac. We went back to the drawing board and are making changes to everything from what the program does to how it looks. We spent extra time building a reconcile mode for the new register, a robust Windows-to-Mac transfer function for new Mac users (and existing customers running Quicken on a Windows virtual machine), and redesigned the experience to make it look and feel like a native Mac application should. At the same time, Intuit announced Quicken Financial Life for Mac would be available for pre-order from Intuit's site on October 12, 2009. Guess what happened? That's right. But at least this delay was only two months. By the time the product actually did go live with pre-orders many, including myself, thought it was too little, too late. Luckily though, something happened at Intuit between the pre-order delay in October and the December pre-order release: Aaron Patzer was put in charge of Quicken Essentials for Mac (they scrapped the Quicken Financial Life name for a reason I'll get to in a moment). I interviewed Aaron by phone yesterday and he had a lot of things to say about the frustration Mac users have with Intuit. Perhaps that's because he experienced the same frustration with Quicken - and that frustration led him to found Mint.com. Speaking with Aaron, I could hear the passion in his voice for simple products that allow users to easily access their data in a straightforward way. Those original ideas and UI design mojo I mentioned earlier? Aaron put them to work right away. "When I first saw Quicken Financial Life, it had Cover Flow for no reason," he laughed. Cover Flow? No reason? Gone. "Quicken for Mac 2006 and 2007 were C/C++ programs that looked like bastardized versions of the Windows product. Little things matter," he told me. "In the old apps you would think you were supposed to press Command-A to select all of the entries in your registry, because that's what Command-A does on a Mac - it selects all. But in Quicken Mac 2007 it would actually bring up your accounts list. It's little things like that, that you could tell the people [writing the program] weren't real Mac aficionados." Aaron himself uses a 15" MacBook Pro. The team that he spearheads for Quicken Essentials is a group of "Mac guys who live and breathe this stuff." The team consists of "five or six developers and three guys on QA with product managers coming on and off and the graphics guys switching between the Windows and Mac versions." Speaking of Quicken on Windows, Aaron himself wrote the spec for the next version of Quicken for Windows (2011, due out later this year). Why is that important? Because Aaron has a clearly defined vision of what the future of financial software will look like. "You'll start to see the mess of all the [Intuit] products merged together. Longer term it shouldn't matter where you use your financial application, whether it's on the Mac, Windows, or Linux. I want to get everything to parity [on] the features and actually do the back-end so it's all a consistent single data model - probably based on Mint - and then just skin the front ends (applications) to look like a Mac product, to look like a Windows product, to look like an iPhone or an Android app - to take advantage of the unique advantages of those platforms. But the back-end would be the same so you can just migrate any time you want to from Mint.com to Quicken Essentials for Mac to your Android phone or iPhone." Well, that sounds awesome, but what about people that have years worth of old Quicken data? "Eventually we will make it so you can just one-flip click your 20 years of data into the cloud and pull it down on any of these devices - that's the holy grail and it'll take over a year to do that,' he says. "But you can see that already in using the new QEM - it's using a lot of the same user experience paradigm (the way you budget on the Mac, the way you click through the pie charts) and that makes the back-end easier." That's the larger picture, and after listening to Aaron's enthusiasm, if anyone can make it happen, it'll be him. Let's get back to Quicken Essentials for Mac, though. "It's called Quicken Essentials for Mac because it's what we consider to be essential for most users - about 80% of users." It's not just what Aaron and his team think is essential; it's what people tell them they want. "We do a lot of usability studies, that's why Mint turned out the way it did. We applied the same to QEM. We went to people's homes and watched them use it. The majority of them just want to know: How much do I have? How much do I owe? How much do I spend on gas and food? How many times do I go to this restaurant? How many times do I go to Starbucks? What investments do I have? Let me set a budget to control my spending." Yeah, but what about the thing many arm-chair reviewers talk about? "Only 6% of users across all platforms use bill pay," Aaron says. "Most people still go to their bank's website to pay a bill." What about other requested features, like deeper investment tools? That's where the future of Quicken on the Mac comes in. Intuit isn't abandoning the Mac platform anytime soon; in fact, they're embracing it: "For the next version of Quicken for the Mac we are planning two SKUs: Quicken Essentials and a Deluxe version which adds the deeper investment tools - history of investments, stock lots (buying shares of one stock at different times), etc." You may rightly point out that Quicken for Windows and even the old Quicken for Mac supported these investment tools and that Quicken for Windows supports bill pay (for the paltry 6% who actually use it), but give it time. Aaron has only been on QEM for four months now, but has already helped completely reinvent Quicken on the Mac in that short timespan (yes, it's finally a Cocoa app). Though many may complain of the lack of investing/bill pay features, I can only liken Quicken Essentials for Mac to QuickTime X. Both apps have been rewritten from the ground up to replace clunky legacy code that would have slowed their scalability in the future. Just as QuickTime X is missing some of the features of QuickTime 7, Quicken Essentials for Mac is missing some of the features of Quicken Mac 2007 - for now. But because of the clean-sweep rewrites, these new applications are just the launching point for the programs into a better, more feature-rich future. I've been playing with Quicken Essentials for Mac for a few days now (I'll have a full review of it on February 25) and I can already tell you, I'm a convert. I abandoned Quicken for Mint, but QEM has brought me back into the fold. It's worth it for the Cocoa rewrite alone. What else does Intuit have in store for the Apple community? Aaron told me that after Mint releases its Android app, the team will be adding features to the next iPhone version. Some of those features include adding manual transactions - the ability to enter checks that haven't cleared yet, and an easier way to enter cash. "Doing that on the iPhone is probably the most useful way to do it because you are usually paying cash in a cab or buying a quick coffee with it." Another thing under consideration is an ATM locator. "We know which bank accounts you have so we can tell you which ATMs in your area are not gonna charge you a fee." Also expect to see an iPad app. "Yes, it's something we've been looking into. Ideal implementation would be Mint's pie chart that you can click through and dive into to see Food-Dining-McDonald's, etc. Where you could use pinch to expand and contract." But the iPad app won't be available at launch and probably not before late summer at the earliest. What about Aaron's brainchild? I use Mint for all my US accounts, but what about my UK bank accounts? Will the rest of the globe soon be able to utilize Mint.com? "Mint is working with the Global Division at Intuit, planning how to internationalize our code base." As Aaron points out, that's one of the advantages of such a large company taking over a Web 2.0 startup - the startup can use the company's resources to go further than it could have on its own. As for that large company? Well, something tells me that acquiring Mint and Aaron Patzer is the best thing that could ever have happened to Intuit - and you can take that to the bank.TUAWTUAW Exclusive: Aaron Patzer on the future of mobile finance, Mint.com, and Quicken on the Mac originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 17 Feb 2010 20:00:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments Apple - Aaron Patzer - Quicken for Mac - Intuit - Quicken
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Apple Event Metaliveblog: Celebrate the tablet with TUAW
Filed under: Other Events11:12 SYNCS exactly like iPhone or iPod touch.Sync everything: media, calendars, apps, etc. Connect via usb sync 11:11 Great pricing! Want! Eng: 11:11AM And the iWork demo is done. "So what are we going to charge for applications like this? We're gong to charge just $9.99 each." He means $10 for Pages, $10 for Keynote... etc. 11:11: GIZ Jason Chen: What is Apple going to charge for each of the iWork apps? $9.99 each, so $30 if you want all. 11:10: Eng: 11:10AM It looks as though these new dropdowns menus are a major part of the iPad OS. Will be interesting to see how this translates to the iPhone and iPod touch. Is there going to be room? Or will they be left out entirely? 11:10 All this entry does make us ask the question, are you expected to type only on this device, or is there some sort of external keyboard option from Apple? Because if I could take iWork with me on the road, I might not want to type that entire Pages document by touchscreen. (via Macworld) 11:10: GIZ Jason Chen: So far we've covered ebooks and newspapers (TV and movies were already there from the iPhone), but we haven't covered magazines yet. I wonder what that's going to be like. gdgt: Showing the spreadsheet-centric soft keyboard. Auto-fields and sums showing as inferred. Pretty neat for a spreadsheet. Then again, it's still a spreadsheet. 11:10 Manipulating charts is a dream. 11:09: "I could see this being used as a cash register like the new card swipe systems at the Apple Store now. Be really easy to manage inventory too." -- Megan 11:08: Data entry keyboard. This is one of the amazing thing about touch entry keyboards. Showing that there are custom keyboards, all meant to help context entry. Over 250 options built in. Help built in. Mike Jones: "Nice new 10 key keyboard." 11:07: Now numbers demo. Let's do some typical spreadsheet tasks. Showing how you can manipulate tables. But what about data entry? 11:07: Mike Jones: "there's an awful lot of space around the screen that is making me wonder if they've added touch sensitivity to the edges" Sang: "one thing i notice about this, as opposed to the courier, is the lack of "floating" palettes. iPad's paletttes are more on-demand" 11:07: Demoing the page navigator. And showing the automated text wrap features. Yes. THIS: 11:06AM New tool: Page Navigator. It's a bit like the magnification loop and lets you jump through pages. Automatic image outlines -- just drag your image and text reformats. 11:06: Sande: "Spaces is *made" for the iPad". Mel: "I think this may kill netbooks if the price is right." Mike Jones: "I'm thinking if they do multitasking they will do it immediately after iWork" 11:05: Big applause after iWork presentation. Big. GIZ Jason Chen: I suppose the iPad would be a pretty good presentation device, letting you see the screens on your device and controlling it while it's being projected onto a wall through the 30-pin dock connector. (Video out is still unconfirmed, this is just my guess.) 11:04 "What about multitasking?" -- Megan 11:04: Eng: 11:03AM We'll say this -- iWork looks really robust. Far more than an iPhone app. Lots of options, lots of ways to work with your data. 11:03: "Look! I just done a mask, an advanced technique and it's easy". Now demoing how to do animations. Easy built-in animations, scaling, translation, etc. These are transitions between slides right now. Very easy, "with just my finger!!" 11:02: Showing access to photo albums, etc. How easy it is to drag things around whereever you want. Demoing resizing handles. Want to match sizes? tap the other one while resizing. Nice! 11:01: How do you do this without keyboard or mouse? Demonstrating gestures. Sang:"how awesome would it be if steve's been doing the presentation the whole time using iPad's keynote" 11:00 Amazing software. Want to be the first to show you. Let's show keynote. It runs in landscape orientation, because that's the standard for slides.And you first see your slide library. Gorgeous templates. What you'd expect. 11:00 Completely new version of Keynote: Specifically for the iPad. Create presentations with your fingers. Most beautiful word processor you'll ever see. New version of numbers. 10:58 re: iWork: "What they came up with is really magnificent". About to do iWork demo. 10:58 And now for something exciting. Looking at creating a version of iWork for iPhone a year ago. iPhone? Really? But iPad! Win. 10:57: "i was expecting more "eye-friendly" text, i.e. e-ink. i can't picture myself staring at this screen reading a novel" -- Sang 10:56 Steve showing off the store. Book at $14.99. "And that is iBooks" gdgt: Tap right or left to change the page - or drag the page manually. Very nice! GIZ Jason Chen: You can skip directly to chapters from the table of contents, and there are photos, as you'd expect. gdgt: "We think the iPad is going to make a terrific e-book reader not just for popular books, but for textbooks as well." 10:56 Eng: 10:56AM The store is very similar to iTunes. Same modal pop-overs. Pricing doesn't look too bad. The book page display is nice. You can turn pages slowly -- really slick looking page animation. 10:56: amazon: 0.75 +1.27‎ (1.06%‎) 10:56: "Still no mention of 3G connectivity. Is it WiFi only?" -- Mel Martinaz "Only WiFi so far" -- Mike Schramm 10:55 Five big partners...Penguin, McMillon, Simon &Schuster, and more. Mike R: Wil Shipley's head just exploded 10:54: *blink* This afternoon? Really? 10:53: NEW iBOOK STORE: Fully integrated with iBooks app. Read your eBooks right on your iPad, NY Times bestseller lists, 5 of the largest pubs in the world, all their books on the store. Open the floodgates with the rest of the pubs starting this afternoon. 10:52 Want to show you another one of *our* apps. Amazon pioneered with Kindle. We're standing on their shoulders and going further. This is reading a book on kindle. iBooks announced. 10:52: Apple iPad page still not up. 10:50 More details about Major League Baseball. By the by, the Apple Store? Still up. Nothing shipping today. gdgt Game video with overlays, this is pretty dope. If you're a baseball fan, seems like this is probably going to be your new preferred viewing experience. Scott's back. 10:49 Next App: Major League Baseball. Looking at live game experience. "unless somethign dramatic happens in the next 10 minutes it's just a flat iPod touch." -- Dave Caolo; Isn't this 90 minutes? -- Erica 10:48 It's so PRETTY! Want one, want, want, want. Engadget: "10:48AM Need for Speed Shift on screen. Looks pretty good. "Building for the iPad is a little different -- it's kind of like holding an HD display up to your face. It's really cool.", gdgt: Touch and accelerator-enabled (of course). Tap the mirror to look behind. "A game like NFS really pushes the limits, so we wanted to show you just how fast this can really go." 10:47 Demo of game. Showing really cool racing game, first person viewpoint. 10:47: EAGuy: "really excited about iPad. Showing demo. Gorgeous 3d, showing racing game. 10:46 Electronic Arts up next. Number One mobile publisher of games. 10:46: Eng: 10:46AM This is very slick -- probably the most impressive demo yet. A very sophisticated use of the screen real estate. Brushes for the iPad looks like you can go pretty deep. Available at product launch. 10:44: Showing undo/redo. Wide range of brushes, etc. Digital finger painting. Megan: "Could you imagine Photoshop on this? It'll kill the Cintiq tablet: apple-creation-0275-rm-eng.jpg" 10:44: gdgt: Next up: an app called Brushes, an art browser. Can zoom in up to 32 times. Engadget: "10:45AM "Today I'd like to show you how brushes looks on the iPad." This is nice. Context menus for brush and color options. We're loving these new pop-over menus. No more diving!" 10:44: Taking full advantage of iPad firmware 3.2 (It's 3.2, not 4.0) 10:44: gdgt: Reading [the NYT app] syncs to the iPhone app. Inline video clips. 10:43 Megan: "Needs to be designed better. HIRE ME!!" Sang: "imagine using Keynote on the iPad. it'd be money" Megan: "This is the future of newspaper design" gdgt "We're incredibly psyched to pioneer the next generation of digital journalism." Ha, Martin Nisenholtz said "psyched." 10:42 Steve showed you the NY Times website. It's beautiful. So why do a new app for iPad? Our iPhone app downloaded 3Million times. Want to create something special for iPad 10:42 "gdgt: Martin: "Steve showed you the NYT site on the iPad, it's unbelievably beautiful. Why did we come out three weeks ago to develop an app for the iPad?" Wait, three weeks? Scott said peeps had 2 weeks. Anyway! "We think that we've captured the essence of reading a newspaper... all in a native app."" 10:41 Martin Nisenholtz of NYT. Martin is EVP of digital for the times 10:40 Next up New York Times. 10:38 Really excited about poss. for devs on iPad. "The iPad version of Nova ships later this year..." Interesting. Scott is back. "Next up, the New York Times."" 10:38 Demos. "gdgt Showing a title called Nova. This looks pretty decent, but still a tiny bit choppy. But hey, this was done in two weeks, so I'm gonna cut these guys some slack." 10:38 Devs invited 2 weeks ago. Will show you what they came up with. Mark Hickey of Gameloft is up. 10:38 "By the way, if they're available today, I'll be running to the Apple Store imediatly - 4 miles away." --- Steve Sande 10:37: Rewrote all our apps for this display. New SDK supports devs for new size. Can automatically scale app to full screen, can save profiles, and have it work in both systems. 10:36: Eep. 10:36 NEW SDK OUT TODAY!!!!! Sorry, but I think I just have to *eep* 10:36 Eng: "So all of the iPhone apps will run on this. In fact when you buy it, download all the apps you have right onto the iPad. Now if the developer spends some time modifying their app, they can take full advantage of this display." 10:35 Interface Builder is going to have to be smart about using dual resolution apps. 10:35 Pixel doubling. Eng: 10:34AM Games look amazing. He's playing an OpenGLS title right now and it looks super smooth. 10:34 Showing game video, "Video works great on the iPad", And 10:33AM Gaming obviously will handle this better, but a text heavy app looks lonely or weirdly huge. 10:33: "It just works." Demoing facebook now. It just scales up. Facebook uses text, video, etc. What app really drives graphics hw? Games do! 10:33 Eng: 10:33AM "Let's start with Facebook. It just works." He's showing off the non-pixel doubled version, a small app in the middle of the screen. It's kind of silly looking. A lone app in the center of a black screen. The scaled up app looks silly as well, especially in Facebook. 10:32: Forstall: App Store huge success, 18 monts old, billions of apps, 140k apps. We built the iPad to run virtually all these apps out of the box. Pixel for pixel accuracy and also, automatically full screen via pixel doubling. YAY! I think my inner Apple fangrrl just sqeed herself out. 10:32: All new built in applications. And Scott Forstall, sr vp of iphone softwar to talk aboutApp Store. 10:30: Scott Forstall on stage. 10:30 16-64 GB of flash storage. A MONTH, a freaking MONTH of standby. I am awed. Arsenic free, green and lovely. 10:30: Eng: "All the usual suspects: accelerometer, compass, speaker, mic, dock connector. And it's got battery." 10:30 Eng: 10:30AM "What is the battery life like? We've been able to achieve 10 hours of battery life. I can take a flight from San Francisco to Tokyo and watch video the whole time. And it has over a month of standby time." 10:30 This chip will *scream*. Latest in wireless networking. "All the usual suspects: accelerometer, compass, speaker, mic, dock connector. And it's got battery." 10 FREAKING HOURS OF BATTERY. 10:29: "as mentioned in every bit of upcoming advertising." -- Dave Winograd. 10:28: Getting back to the hardware a little bit. It's realllly thin. 1/2 inch thin. Just 1.5 pounds. Thinner and lighter than any netbook. 9.7 IPS display. Super high quality display. Best multitouch sensors in the world, married to our great display. 10:26: Now showing videos, movies. That is video on the iPad. That's a little overview of what the iPad can do. 10:26: "This interface is interesting, because unlike the iPhone, it's got panes and floating windows and lots of stuff that you can do when you've got a bunch of screen space.(via Macworld)" 10:25: Let's go to youtube. Let me show you a high def video on youtube. Again, let's go to landscape mode. And that's Youtube. Again, related clips, etc. Portrait, landscape. (Steve really really likes the portrait/landscape thing today) Movies, TV Shows, Music videos, etc. 10:24 Go to our current location in the maps app (Maps demo) in San Francisco. Should findall the sushi places nearby. mmmm sushi... And here's a sushi bar. Great demo. Mild, not wild, applause. That's maps. Let me show you video. 10:24 Events, Faces, and places. Shows a big map with pins in it. Tap and hold on the pin and see all the photos there. Tap on it to open the photos. There are built-in slideshows, so yo can bring up slideshow options and pick your transition. Just starts playing music and then flips through the images.(via Macworld) 10:23 Demoing iTunes now. Looking at calendar, again? Steve Sande: "I bet 24,343 Macbooks just went up for sale on eBay" Contact, calendar, address book, Also got a great maps app. Again, the eiffel tower,tap the corner, and pinch as big as we like. 10:22 TUAW staffers wondering about possible fingerprint tech for unlocking? Dave Caolo: "gotta agree: I think there's a 'wow factor' surprise lurking" jEng: 10:22AM Steve is playing more Dylan! iTunes: 10:22: Steve finishes slideshow demo to LOUD applause. Looknow at music collection, iPod, scroll through albums, tap to play. Eng: 10:21AM This is the ultimate tease. We've got a sneaking suspicion there's a lot more to come. 10:21: NYT wonders if this is the end of the laptop. Mike Rose: "WE HAZ BROKE THE INTERNETS" 10:20 Show you a map of all the places you've taken photographs. e.g. Photos I took in Paris. Built in slide shows as well as single image display. Picka transition, pick music. (This is on the iPhone too, right now. So not a new feature.) 10:20 Really good closeup of the keyboard: 10:19 Next, the keyboard. Can look at everything in portrait and landscape. Can look at any photo. Steve is *totally* getting into the portrait/landscape thing. Metadata from maps tied into photos. Can get events, places, at the same time. All tied into maps. 10:18: Engadget: Wow, nice email display -- message list in a column on the left, full message on the right. 10:17: Steve is showing off the improved e-mail browser. Can look at the metro in paris...As an example of PDF display. All the attachment support now being demo'ed Sounds like the E-mail support is going to be absolutely rocking. 10:16 Grab the tablet in the kitchen... A whole website in the palm of your hands. Read national geographic, for example. Very, very simple. Time magazine being demos, sports, right in the palm of your hands. So that is browsing the web. Now E-Mail. 10:12 Great slide show stuff built in. Built in a calendar, see a months' activities, a days', built in, a great address book, contacts, GOOGLE MAPS, satellite view, etc. iPad is an aweesome way to enjoy your music colleciton, and of course, ...iTunes, purchase movies, apps, music, etc. HIGH DEF YOUTUBE 10:12 Whole web page. It's phenomenal. It's incredible. Focus inon a message, see your inbox, turn it sideways (landscape and portrait support), keyboard pops up. It's almost lifesize, it's a dream. Your photos, your albums, your events, etc. 10:10 Very, very thin. Can change the background, Winterboard it out the wazoo (Winterboard is the jailbreak theming app) "Best browsing experience you'll ever have with a whole web page right in front of you. Way better than a laptop, way better than an iPhone" 10:10 It's the iPad. Mike R: "My iPad, let me show it to you. PREEECCCIIOOUS." Let me show it to you. Wild wild applause. 10:10: Some people have thought about netbooks: sThe problem is netbooks aren't better at ANYTHING." Applause. "They're just cheap laptops." We think we got something better. AND WE'D LIKE TO SHOW IT TO YOU TODAY. 10:09: Something better for browsing the web than a laptop? Watching videos? Something better? Media collection, playing games? If there's going to be a 3rd category of device, has to be better at these tasks. 10:08 Is there room for a third category of device? It's the tablet, of course... Steve is making a case for the mobile niche of Apple. gdgt: "In order to create a new category of devices, those devices will have to be far better at doing some key tasks - important things - better than the laptop and smartphone. What kind of tasks? Things like browsing the web..." 10:06 In 1991,In Apple shipped first modern laptop computer. Apple invented it. With an LCD screen. In 2007, Apple reinvented the phone. 2 years later, the iPhone 3GS. Apple is laptops, Apple is smart phones. 10:05 Steve: "Apple is a mobile devices company" How does Apple stack up against other companies that sell mobile devices. By revenue, is largest Mobile Device company in the world. More than Sony, etc. 15.6B in revenue. Bigger than Nokia. "apple is larger than sony mobile products division" -- via twit gdgt: "Lastly, we started apple in 1976 - 34 years later, we just ended our holiday quarter with 15.6 billion in revenue." Big applause. "That means Apple is over a 50 billion dollar company - I like to forget that, because that's not how we think of Apple, but it's pretty amazing." 10:05: GIZ Jason Chen: Next update: App Store. There are over 140,000 applications in the App Store. "A few weeks ago we announced a user downloaded the 3 billionth app from the App Store." 10:04 gdgt: "Last holiday quarter we had over 250 million visitors to our stores." Talking about the new New York stores. "It's so wonderful to be putting these stores right in the neighborhoods of our customers. It feels good. Next update: app store." WE ARE SWITCHING TO TRADITIONAL LIVE BLOG. Cover It Live is not responding. Happy Tablet Day! Here at TUAW, we are so excited to be able to share the moment with all of you stopping by. Today, we'll be metaliveblogging all the major outlets including Engagdet, Ars, and so forth. And adding to the metaliveblogging goodness, we'll be layering TUAW's own special touch of analysis and opinion on top of the summaries we'll be scraping from other sites. So thank you for joining us. Today we'll be covering feeds from: Today we'll be covering feeds from: Engadget Macworld Ars Technica MacNN Gizmodo and more..."Our Latest Creation" The Apple Media Event TUAW MetaliveblogTUAWApple Event Metaliveblog: Celebrate the tablet with TUAW originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 27 Jan 2010 12:30:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments Apple - Engadget - Macworld - TUAW - Ars Technica
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Macworld 2010: Frog Design shows off their iPhone apps
Filed under: Macworld, Internet, Apple, iPhone, App Store, iPad Frog Design is here on the show floor at Macworld 2010, and we stopped by their booth earlier in the week to check out what they've been up to on the iPhone. They're a storied design firm (they worked on the Apple II series back in the day) that is diving headfirst into the App Store, with two apps out already and one more on the way. We've talked about Postcard Express on the site before, but they ran us through the latest version of the app, which has fixed a lot of the problems that users originally had -- the picture size has been tweaked a bit, and the geotagging has been updated and smoothed out to work much better. The most intriguing part of the iPhone app is of course the design -- everything, including emailing out the actual postcard, works completely within the app and is as intuitive as possible. While the actual act of sending a virtual postcard might not appeal to everyone (the charm of postcards is that they actually come through the mail), the app itself makes the process easy and fun. We also saw two more apps from Frog Design: tvChatter, which is a TV-centered Twitter app, and the upcoming Temptd, a "health-based social networking app." Read on for more about both. tvChatter is an interesting twist on Twitter apps: it's centered around television-related tweets. The first thing you see when you log in is a grid of various shows and discussion topics, which you can slide around and browse to see what's hot in television lately. After clicking on your favorite show, you'll get a slowly scrolling list of tweets about those shows, which is generated from a constantly-updated search by Frog Design themselves. In other words, click on "Lost," and you'll get a list of tweets about the show, the latest episode, and any other news about that show. You don't actually need a Twitter account to use the app, as they just pull in tweets with the API, but if you have a Twitter account, you can reply and send messages straight from the app while you're browsing the TV zeitgeist. What's most interesting about tvChatter is actually behind-the-scenes: Frog Design actually has real-life people working on the ever-changing content for each show, so every time you log in, you'll be able to see updated news and information about the shows you're viewing. And while the app is free, they pay for that content choice with paid placement -- the top level of shows on the app is actually placed according to ad payments from television networks. There is a separate section where you can browse an unfiltered list of television shows, but the main app page, with the cool graphics and the hip interface, is all paid placement. Unfortunately, tvChatter isn't much more than you'd get just browsing Twitter yourself -- while Frog Design told us that their searches for tweets to include are done professionally, they didn't look much more different than browsing for "Lost" and "24" on the regular Twitter site. And the paid placement might rub a few users the wrong way -- in our short hands-on time with the app, we didn't see that area marked as advertising at all. While it's an intriguing way to support a content-driven app, consumers might not vibe with it, especially with so many other sources for TV news and views out there. Finally, we were shown an app called Temptd, which is still in beta and scheduled to come out later this year. The idea behind it is a "health-based social networking app" -- basically, when you feel tempted by something unhealthy, be it food or smoking or anything else, you can send out a message that you've been Temptd, and those messages then hook into your Facebook account (so your page will say something like "Mike's been tempted by pizza"). Being tempted starts a timer, and if you can make it through that time without succumbing to temptation, you get a certain amount of points that go into your stats, called Willpower, Karma, and Overall. It's a very social app, so you can also support and congratulate others on fighting or overcoming their temptations, and your own actions are rewarded and affect both yours and others' stats. Frog Design told us that their work in the medical field suggested that social networking would be a good outlet for support on this issue, so they put together this game-style social networking app to help connected users overcome their main temptations. Will it work? We're not sure -- the app (and the concept) was still in beta, and some details (like what rewards you'll eventually get if you do overcome your temptations) haven't been decided yet. But like all of Frog Design's other work, it is an interesting idea. Stay tuned -- Temptd should be out on the App Store soon, and we'll see if it makes the splash they hope for.TUAWMacworld 2010: Frog Design shows off their iPhone apps originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 13 Feb 2010 18:00:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments AppStore - iPhone - Facebook - Frog Design - Apple
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Macworld 2010: Hands-on with Musicskins
Filed under: Macworld, Accessories, iPod Family, Apple, iPhone, iPad Musicskins was kind enough to show us around their booth on the Macworld floor, and while we expected to see the usual vinyl case stickers, what we found was actually pretty impressive. The 'skins, which are made for almost every accessory and device under the sun (the rep told us they add five to ten devices to their roster per week) are actually very durable. For one thing, they're made to be removed and replaced as much as you want, so while attaching one to the back of your iPhone, you don't have to worry about making one minor mistake and having to stare at it every time you check Twitter. The skins themselves have little grooves on the surface, which we were told acted as air channels, so if you ever did get a bubble underneath, it's much easier to squeeze out. But the most interesting part of skins like these isn't on the side towards the phone, it's on the side away. Musicskins is one of the biggest licensors of art for device skins, and as you can see in the gallery below, they've got all kinds of different famous and infamous licenses to stick on your iPod, iPhone or Macbook. They just recently made Apple history, too -- read on to learn how. Gallery: Musicskins at Macworld 2010 Musicskins is apparently the first licensee to ever create a Beatles licensed product for an Apple device. Thanks to the longtime feud between Apple Corps and Apple (formerly Computers), The Beatles had never, ever been licensed for a product that had anything to do with Apple, including the iPod or the iPhone. But with the recent decision in the case, and the make-up between the two companies, Apple Corps recently approved Musicskins to make iPhone and iPod accessories, which were revealed at this year's CES. They also license from all sorts of different artists and brands, from other musicians and artists to video games and comic books. They recently inked a deal with manga company Tokyopop to manufacture skins with their art, and here at Macworld, they're announcing a deal with Cartoon Network's Adult Swim, so they're showing off skins from the popular Aqua Teen Hunger Force and Metalocalypse shows. The aforementioned Beatles skins are by far their most popular, but in terms of straight art, an Exploding Dog robot skin tops the list. Finally, we asked about the iPad and skins for that device, and Musicskins told us that they're finished and ready to be printed -- as soon as they were able to pull up the dimensions from Apple's site, they created production models of the skins. Of course, they haven't touched one yet (neither have we), but we were told that when the iPad goes on sale, they'll buy one on the first day and test it out, make sure the skin fits correctly and works well. There's only a 24-hour turnaround on any edits they make, so while they'll start selling orders on day one, they'll do their tests and make changes before they actually send any out. iPod and iPhone skins are $15, and all of the Macbook and laptop skins retail for $30 -- you can buy them over on the Musicskins website or in your local retail store. If you want protection for your device, you'll have to look elsewhere -- these skins are straight up vinyl, so they don't pad the iPhone or iPod at all. But if you just want the back (and the front -- each skin comes with a downloadable wallpaper that matches the skin) of your device to look good, Musicskins will do the trick.TUAWMacworld 2010: Hands-on with Musicskins originally appeared on The Unofficial Apple Weblog (TUAW) on Thu, 11 Feb 2010 18:50:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments Apple - iPhone - IPod - Unofficial Apple Weblog - Aqua Teen Hunger Force
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Adobe trimming Expo budget, 600 jobs [updated]
Filed under: Macworld, Rumors, Software, Graphic DesignMacworld notes today that Adobe won't have a booth at Macworld Expo, but will still be offering training sessions at the conference. Traditionally, Adobe's booth has been a major presence on the show floor. The bad news might not end there: A tipster with purported connections inside Adobe told us that the company is considering laying off a significant fraction of its nearly 7,000 employees, including management. Update 4 p.m.: The axe fell a few hours ago at Adobe, according to two three former employees, but we don't know how widespread the damage is. Update 5 p.m.: Mike Downey, principal evangelist for the Flash, Flex and AIR products is "no longer with Adobe." Update 5:10 p.m.: Adobe issued a press release: "Adobe also announced the implementation of a restructuring program, and has taken steps to reduce its headcount by approximately 600 full-time positions globally. The restructuring will result in anticipated pre-tax charges totaling approximately $44 million to $50 million. The Company expects approximately $28 million to $30 million of the restructuring charges to be recorded in the fourth quarter of fiscal year 2008." Read the full press release here. This points to some serious, knee-jerk cost-cutting at Adobe, since Macworld Expo has been so valuable to Adobe's relationship with the Mac user base in the past. "Adobe has decided to shift its focus at the Macworld trade show this year," the company said in a statement given to Macworld magazine. "Macworld [Expo] is a valuable industry show and we will still be an active part of it with members of our product team involved in Macworld tracks, including a full day of CS4 demo sessions with Adobe evangelists on Wednesday, January 7." Adobe Creative Suite 4 was released in October. [Via O'Grady's PowerPage.]TUAWAdobe trimming Expo budget, 600 jobs [updated] originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 03 Dec 2008 11:15:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
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Talkcast tonight, 10PM ET: Macworld Expo 2010, the aftermath
Filed under: Macworld, TUAW Business, PodcastsWe're live tonight, with those of us who are sad not to have been at Macworld Expo 2010 (yes, that mostly means Kelly... I'm already saving my pennies for next year!), and hopefully some of us will be able to scrape together enough energy to give some live wrapup action. As per (recent) tradition, I'm sure we'll hear the word iPad once or twice, we'll chat about the first TUAW booth experience, and how all the technology bringing live floor reports behaved, or didn't. Not to mention we'll have all sorts of other things to talk about, since you'll be there with your own burning topics, right? We'll kick things off at 10pm Eastern (7pm Pacific); hopefully those in the Pacific time zone not celebrating some sort of arrow-based holiday can join us. Once you sign in on Talkshoe, you'll be able to call in with your own phone and chat live with TUAW bloggers and listeners. (Pro tip: This is my favorite part, interacting with all of you. So make it worth my while to be hanging with you tonight, OK? OK!) To participate on TalkShoe, you can use the browser-only client, the embedded Facebook app, or the classic TalkShoe Pro Java client; however, for maximum fun, you should call in. For the web UI, just click the "TalkShoe Web" button on our profile page at 10 pm Sunday. To call in on regular phone or VoIP lines (take advantage of your free cellphone weekend minutes if you like): dial (724) 444-7444 and enter our talkcast ID, 45077 -- during the call, you can request to talk by keying in *8. If you've got a headset or microphone handy on your Mac, you can connect via the free Gizmo or X-Lite SIP clients; basic instructions are here. Talk with you then!TUAWTalkcast tonight, 10PM ET: Macworld Expo 2010, the aftermath originally appeared on The Unofficial Apple Weblog (TUAW) on Sun, 14 Feb 2010 17:15:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments TalkShoe - Apple - Facebook - Macworld Expo 2010 - TUAW
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Macworld 2010: OWC's Grant Dahlke demos USB 3.0 drive, fastest SSD
Filed under: Macworld, Hardware, Peripherals, Video, TUAW InterviewMac expansion powerhouse Other World Computing always has something incredible to show off at Macworld Expo, and there was no doubt about it when we visited the OWC booth on Thursday. OWC's Grant Dahlke displayed some of the new products coming out from the company, including their first USB 3.0 drive, a new smaller-format portable RAID array, and the fastest SSD on the market. The latter product, called the OWC Mercury Extreme Enterprise SSD, has a five-year lifespan and blinding speed. In the video below, you can watch a MacBook Pro equipped with the drive zip through a reboot and load a pile of CS4 applications in seconds, while a similar MBP with a faster processor and 5400 RPM hard disk plods through the same activities. Trust me, you're going to want a Mercury Extreme Enterprise SSD after watching the video. The USB 3.0 drive has not yet been benchmarked by OWC, since no Macs or PCs with USB 3.0 ports have been released at this time. The first devices will ship in 2010, and include a SuperSpeed mode that provides transfer rates of 3.2 Gbits/second (about 400 MB / second) or about 8 times the speed of USB 2.0. If you're at Macworld Expo 2010 over the next few days, be sure to drop by booth 1354 and see these new and unbelievably fast drives for yourself. TUAWMacworld 2010: OWC's Grant Dahlke demos USB 3.0 drive, fastest SSD originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 12 Feb 2010 10:00:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments Macworld Conference & Expo - Universal Serial Bus - RAID - Hard disk drive - TUAW
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Macworld 2010 Best In Show liveblog
Filed under: MacworldWe're live with the Best In Show announcements for Macworld Expo 2010... Jason Snell is onstage now and introducing the six winners who will demo onstage (and the five others who will present on the mainstage). 12:06 PM: And that's the end of Best in Show 2010! Thanks for reading along. 12:00 PM: It's web-based and pretty neat. Enter your feed and tab icons to start. You get a real-time representation of what it'll look like as you work. You can add up to 12 feeds per app. You can then choose an app icon and app name plus your own splash image. Finally, enter your keywords, categories, etc. Special Macworld Expo pricing is $99 per app. Other options like iPad version ($99) or push notifications ($50) are available. They submit to the App Store for you, handle certificates, future compatibility, etc. Looks like a nice way to make a quick-and-dirty feed reader app. 11:58 AM: Their new product is Yapper, a self-service tool that lets you make your own native iPhone/iPad apps using existing RSS feeds. 11:57 AM: Next up, SachManya 11:53 AM: Select any number of files to download to your phone to work with when the network isn't available (airplane mode, for example). Nice spreadsheet and text editing. 11:51 AM: Share files from any of these accounts without having to download it to the iPhone first. Cool. 11:50 AM: Quickoffice Connect Suite for iPhone. Connects cloud services: MobileMe, Google Docs, Box.net and Dropbox with more to come. 11:48 AM: Up now, Quickoffice. 11:47 AM: Shipping in Europe now; in the US in March. Price: $500. 11:45 AM: Now connected to an iPod touch with the included component cable. It's always in focus no matter how close or far you are. Neat. Red, green and blue lasers are producing very bright colors; 5000:1 ratio -- black is really black. 11:44 PM: Projecting snowboarding videos onto a wall from an iPod nano. Neat. Now were projecting a live soccer game onto a wall from an iPhone. 11:42 AM: The 1st laser Pico projector. It's about the size of a Flip Mino. 14mm thick. User-replaceable ion battery holds a 2 hour charge. Demo time! 11:41 AM: Up next is Microvision. 11:38 AM: Launch with a hotkey, a white, rectangular area appears on the Photoshop canvas. Cool. Pressure applied with a generic stylus determines the thickness of the line. You can pan w/2 fingers to move the work area within the canvas via the trackpad. This thing is pretty cool. It's only $25. 11:37 AM: Inklet turns a multi-touch trackpad into a tablet for sketching with Photoshop complete with pressure sensitivity. 11:30 AM: Next up, Ten One Design. Peter Skinner is talking on the stage. 11:35AM: Price: $199 11:31AM The paper has an infrared-visible grid and a preprinted toolbar. Can change line thickness, color, etc. Trying to get a good camera view... 11:30AM Pen talks to a USB dongle over Bluetooth. 11:29AM Uses a sensor pen and tagged paper to put notes up on the screen... very interesting. Like the Pulse pen? 11:29AM Lets you write down notes and have them appear in real time on a projected screen -- like a virtual flipchart -- and can share them via email instantly 11:28AM Papershow -- brand new way of doing presentations. A plug and play solution for notes display or web conferencing. (We're going to their booth later to check it out) 11:27AM Matt is back, talking about the range of company sizes. Canson coming up, Giulia Giovanelli. 11:26AM Realizing that the device is a platform to talk to lots of different hardware devices that speak serial when using the iPhone. Very nice. 11:25AM Telescope moved! Oooh. 11:24AM Company built a telescope controller solution... Skyfi, a wireless hub for controlling the telescope over serial connection. Slick! 11:23AM If you want to find a particular astronomical object, can search for an individual planet or star. For planets, can call up all information, NASA pictures, etc. 11:22AM Now demoing Sky Voyager app -- live, augmented reality view of the starry sky on the iPhone screen. Ooohs and ahhs. 11:22AM Astronomical software -- as astronomers, people are always asking us "Hey what's that bright star up there" -- answer is always Venus, so first idea was an app that would just say "It's Venus." 11:21AM Representing key trends: Interconnectivity and interoperation. Now introducing Creative Software -- Tim DeBenedictus 11:20AM Macworld reached out to bring the DEMO experience to you... 11:19AM Matt Marshall, CEO of VentureBeat and exec producer of DEMO is onstage...TUAWMacworld 2010 Best In Show liveblog originally appeared on The Unofficial Apple Weblog (TUAW) on Thu, 11 Feb 2010 14:18:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments IPhone - Matt Marshall - Macworld Conference & Expo - TUAW - Venus
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â The Tablet
Another former Apple executive who was there at the time said the tablets kept getting shelved at Apple because Mr. Jobs, whose incisive critiques are often memorable, asked, in essence, what they were good for besides surfing the Web in the bathroom. —”Just a Touch Away, the Elusive Tablet PC”, The New York Times, 4 October 2009 Here’s the thimbleful of information I have heard regarding The Tablet (none of which has changed in six months): The Tablet project is real, it has you-know-who’s considerable undivided attention, and everyone working on it has dropped off the map. I don’t know anyone who works at Apple who doubts these things; nor do I know anyone at Apple who knows a whit more. I don’t know anyone who’s seen the hardware or the software, nor even anyone who knows someone else who has seen the hardware or software. The cone of silence surrounding the project is, so far as I can tell, complete.1 The situation is uncannily similar to the run-up preceding the debut of the original iPhone in January 2007, including many of the same engineers and software teams at Apple — such as those who built the iPhone Mail, Calendar, and Safari apps — disappearing into a black hole. The iPhone remained a secret until Steve Jobs took it out of his jeans pocket on stage at Macworld Expo. All of which is to say that what follows is my conjecture. Pure punditry, not one of those smarmy “predictions” where I know full well in advance what’s going to happen. I have a thousand questions about The Tablet’s design. What size is it? There’s a big difference between, say, 7- and 10-inch displays. How do you type on it? With all your fingers, like a laptop keyboard? Or like an iPhone, with only your thumbs? If you’re supposed to watch video on it, how do you prop it up? Holding it in your hands? Flat on a table seems like the wrong angle entirely; but a fold-out “arm” to prop it up, Ă la a picture frame, seems clumsy and inelegant. If it’s just a touchscreen tablet, how do you protect the screen while carrying it around? If it folds up somehow, how is it not just a laptop — why not put a hardware keyboard on the part that folds up to cover the display? (Everyone I know at Apple refers to it as “The Tablet”, but so far as I can tell, that’s because that’s what everyone calls it, not because anyone knows that it actually even is, physically, a tablet. And “The Tablet” most certainly is not the product name.) If it’s too big to fit in a pants pocket, how are you supposed to carry it around? And but if it does fit in a pants pocket, how is it bigger enough than an iPod Touch to justify existing? And so on. But there’s one question at the top of the list, the answer to which is the key to answering every other question. That question is this: If you already have an iPhone and a MacBook; why would you want this? The epigraph I used to start this piece — the bit about Steve Jobs demanding that a tablet be useful for more than just reading on the can — indicates that Apple will release nothing without such an answer. I agree that such an answer is essential. Successful new gadgets always seem to occupy a clearly defined place alongside, or replacing, existing devices. The Flip filled a previously empty niche for a small, cheap, simple video camera. How was the iPod better than existing portable music players? It fit 1,000 songs in your pocket, with a fun interface that let you find them easily. Why buy an iPhone to replace your existing mobile phone? Because there was a clear need for a modern handheld general-purpose computer. But how much room is there between an iPhone (or iPod Touch) and a MacBook (or other laptop computer, running Windows or Linux or whatever)? What’s the argument for owning all three? “I’d use it on the couch and lying in bed” is not a good answer. You can already use your iPhone or MacBook on the couch and in bed. It strikes me as foolish to market a multi-hundred-dollar device that people are expected to leave on their coffee table. “It’s a Kindle killer” is not a good answer. If you think Apple is making a dedicated device for reading e-books and articles, you’re thinking too small. As profoundly reticent as Steve Jobs is regarding future Apple products, when he does speak, he’s often surprisingly revealing. David Pogue asked him about the Kindle a few months ago: A couple of years ago, pre-Kindle, Mr. Jobs expressed his doubts that e-readers were ready for prime time. So today, I asked if his opinions have changed. âIâm sure there will always be dedicated devices, and they may have a few advantages in doing just one thing,â he said. âBut I think the general-purpose devices will win the day. Because I think people just probably arenât willing to pay for a dedicated device.â He said that Apple doesnât see e-books as a big market at this point, and pointed out that Amazon.com, for example, doesnât ever say how many Kindles it sells. âUsually, if they sell a lot of something, you want to tell everybody.â Of course, this is the same Steve Jobs who back in January 2008 told The New York Times’s John Markoff: âIt doesnât matter how good or bad the product is, the fact is that people donât read anymore,â he said. âForty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people donât read anymore.â One could reasonably argue that the “people don’t read” comment, taken at face value, suggests that Apple has no interest in that market, period. I, however, would square the two remarks as follows: Not enough people read to make it worth creating a dedicated device that is to reading what the original iPod was to music. (Everyone, for practical definitions of “everyone”, listens to music.) But e-reading as one aspect among several for a general-purpose computing device — well, that’s something else entirely. The pre-Touch iPod was (and remains) an enormous success. It changed the music industry and rejuvenated Apple. But it was and remains a dedicated device; originally focused on audio, now capable of the sibling feature of video. The iPhone, on the other hand, was conceived and has flourished as a general-purpose handheld computing platform. It was not introduced as such publicly, and is not pitched as such in Apple’s marketing, but clearly that’s what it is. The iPhone was described by Jobs in his on-stage introduction as three devices in one: “a widescreen iPod with touch controls, a revolutionary mobile phone, a breakthrough Internet communicator”. Thus, it was clear what people would want to do with it: watch videos, listen to music, make phone calls, surf the web, do email. The way Apple made one device that did a credible job of all these widely-varying features was by making it a general-purpose computer with minimal specificity in the hardware and maximal specificity in the software. And, now, through the App Store and third-party developers, it does much more: serving as everything from a game player to a medical device. Do I think The Tablet is an e-reader? A video player? A web browser? A document viewer? It’s not a matter of or but rather and. I say it is all of these things. It’s a computer. And so in answer to my central question, regarding why buy The Tablet if you already have an iPhone and a MacBook, my best guess is that ultimately, The Tablet is something you’ll buy instead of a MacBook. I say they’re swinging big — redefining the experience of personal computing. It will not be pitched as such by Apple. It will be defined by three or four of its built-in primary apps. But long-term, big-picture? It will be to the MacBook what the Macintosh was to the Apple II. I am not predicting that Apple is phasing out the Mac. (On the contrary, I’ve heard that Mac OS X 10.7 is on pace for a developer release at WWDC in June.) Like all Apple products, The Tablet will do less than we expect but the things it does do, it will do insanely well. It will offer a fraction of the functionality of a MacBook — but that fraction will be way more fun. The same Asperger-y critics who dismissed the iPhone will focus on all that The Tablet doesn’t do and declare that this time, Apple really has fucked up but good. The rest of us will get in line to buy one. The Mac is, and will remain, Apple’s answer to what you use to do everything. The Tablet, I say, is going to be Apple’s new answer to what you use for personal portable general computing. Put another way, let’s say instead of a MacBook and an iPhone, you’ve got an iMac and an iPhone, but you also want a portable secondary computer. Today, that portable from Apple (portable as opposed to the iPhone’s mobile) is a MacBook. With The Tablet, you’ll have the option of a device that will more closely resemble the iPhone than the iMac in terms of concept and the degree of technical abstraction. The Tablet OS The original 1984 Mac didn’t abstract away the computer — it made the computer itself elegant, simple, and understandable. Very, very little was hidden from the typical user. Mac OS X is vastly more complex technically and conceptually, as it must be due to the vastly increased complexity and capability of today’s hardware. But Mac OS X has always tried to have it both ways: a veneer of simplicity that doesn’t cover the entire surface of the system. The user-exposed file system is a prime example. On the 1984 Mac, the entire file system was exposed, but the entire file system fit on a 400 KB floppy disk. On Mac OS X, the /System/Library/ folder, one of many exposed fiddly sections of the file system browsable in the Finder, contains over 90,000 items, not one of which a typical user should ever need to see or touch. The iPhone OS offers a complete computing abstraction. Under the hood, it’s just as complex as Mac OS X. On the surface, though, it is even more simple and elegant than the original Mac. No technical complexity is exposed. Hierarchy is minimized. It relegates the file system to a developer-level technology rather than a user-level technology. (Did you know the file system on iPhones is case sensitive?) But so while I think The Tablet’s OS will be like the iPhone OS, I don’t think it will be the iPhone OS. Carved from the same OS X core, yes, but with a new bespoke UI designed to be just right for The Tablet’s form factor, whatever that form factor will be. One common prediction I disagree with is that The Tablet will simply be more or less an iPod Touch with a much bigger display. But in the same way that it made no sense for Apple to design the iPhone OS to run Mac software, it makes little sense for a device with a 7-inch (let alone larger) display to run software designed for a 3.5-inch display. The iPhone OS user interface was not designed in the abstract. It’s entirely about real-world usability, and very much designed specifically around the physical size of the device itself. The size and spacing of tappable targets are designed with the size of human thumb- and fingertips in mind. More importantly, the whole thing is designed so that it can be used one-handed. Even an adult with relatively small hands can go from one corner to the other with their thumb, holding the iPhone in one hand. Mac OS X apps couldn’t run on an iPhone display because they simply wouldn’t fit, and the parts that did fit would contain buttons and other UI elements that were far too small to be used. Running iPhone software on a much larger display presents the opposite problem: it’s not that the UI couldn’t be scaled to fill the screen, it’s that it would be a waste to do so. A 7-inch display isn’t twice the size of an iPhone’s, it’s four times bigger in surface area. I’m not sure even Shaquille O’Neal could hold a 7-inch iPod Touch in one hand and swipe from corner to corner with his thumb. Why would Apple stretch a UI designed to afford for one-handed use on 3.5-inch displays to cover a 7-inch (or larger) display that couldn’t possibly be used one-handed? If Apple’s starting with a hardware size where the iPhone OS can’t be used one-handed, then trust me, they’re designing a new interaction model. Apple is not in the business of making monolithic OSes that they cram down your throat on as many widely-varying devices as possible. Apple is in the business of making complete products, for which they craft derivative OSes to fit each product. There is a shared core OS. There is not a shared core UI.2 If you’re thinking The Tablet is just a big iPhone, or just Apple’s take on the e-reader, or just a media player, or just anything, I say you’re thinking too small — the equivalent of thinking that the iPhone was going to be just a click wheel iPod that made phone calls. I think The Tablet is nothing short of Apple’s reconception of personal computing. “Make no little plans. They have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency. Remember that our sons and grandsons are going to do things that would stagger us. Let your watchword be order and your beacon beauty. Think big.” —Daniel Burnham, Chicago architect. (1864-1912) The only known breakage of the cone of silence around Apple’s tablet project I’m aware of are the meetings Apple has held with publishing industry executives. The way these meetings work, from what I’ve gathered, is as follows. Apple brings no hardware. They bring no software. They show no mockups. They do not even completely acknowledge that they’re making a new device. The people from Apple simply say something along the lines of, “If we were to create a new platform for book/magazine/newspaper content, would you be interested in offering your content for it?” Apple is, without any question in my mind, courting book and periodical publishers. But that doesn’t mean Apple trusts any of them enough to reveal or describe in detail what it is they’re actually working on. ↩ That said, I would not be surprised to find out that The Tablet uses UIKit, a.k.a. Cocoa Touch, as its programming API. I don’t think the same apps will run as-is on both OSes, but I do think you might use the same set of APIs to write apps for both platforms. (Or, perhaps iPhone apps could run as less-than-full-screen widgets on the larger tablet display.) ↩
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It's About Time!
Filed under: Software, Education, iPhone At Macworld Expo in January, I talked to a guy at a booth who was demoing a hands-on iPhone training product. The developer, Saied Ghaffari, believes there are three types of people: Clickers -- like most TUAW readers; people who take any application, click buttons and menus, and learn the app themselves Non-clickers -- people who think they'll break something if they click or tap a button Middle -- people who need some assistance in getting started in learning an application Saied's company, It's About Time Products, develops products for the middle and non-clicker markets. They've introduced a Flash-based iPhone training application called It's About Time to learn iPhone that is available online ($24.95) now and at Apple Stores ($29.95) on June 23rd.Rather than a typical "watch what I'm doing" screencast, It's About Time to learn iPhone uses a click-to-learn approach. You watch Saied demonstrate how to use an iPhone function, and then use the virtual iPhone to practice what you've seen. The app has online notes so you don't have to write your own, and a full list of tips and tricks. Automatic updates are also part of the program, which works on Macs and PCs.Note to self: buy this for Dad.Read | Permalink | Email this | Comments