REALbasic 2007 release 4 ships

REAL Software announced today that REALbasic 2007 Release 4 is available now. REALbasic 2007 Release 4 focuses on modernization and stability, with over 80 improvements and 9 new features including... ....Read more on MacMerc.com

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Microsoft's Mojave Attempts to Wet Vista's Desert

Daniel Eran Dilger Nearly two years after Windows Vista was finally released, Microsoft has remained unable to shake off its reputation as being slow, incompatible with existing hardware and software, and generally a poor and overpriced product that nobody wants. Microsoft is now trying to reverse Vista's bad reputation by insisting that the software's problems are not technical but rather just the fault of ignorant customers duped in part by Apple's “Get a Mac” campaign. What's Vista's real problems, and will Microsoft's “Mojave Experiment” help solve them? Blame Apple! Microsoft CEO Steve Ballmer has joined Windows Enthusiast pundits in theorizing that Vista's image problems are primarily the result of Apple's advertisements that regularly poke fun at the problems in Vista. The company has now taken aim at shooting at the messenger with a $300 million ad campaign. In July, Brad Brooks, Microsoft's VP of Windows Vista consumer marketing, addressed the company's business partners at its Worldwide Partner Conference, saying, “We've got a pretty noisy competitor out there. You know it. I know it. It's caused some impact. We're going to start countering it. They tell us it's the iWay or the highway. We think that's a sad message.” Another sad message Brooks had to deliver was that Vista's problems aren't really the fault of Apple. “We broke a lot of things,” Brooks admitted. “We know that, and we know it caused you a lot of pain. It got customers thinking, hey, is Windows Vista a generation we want to get invested in?” Vista: Pay it Forward! Brooks also noted that “Windows Vista is an investment in the long term. When you make the investment into Windows Vista, it's going to pay it forward into the operating system we call Windows 7.” Pay it forward? Is Windows 7 going to be a free upgrade to Windows Vista users, in the same way Apple is expected to offer the next Mac OS X 10.6 Snow Leopard release to existing users of 10.5 Leopard? That's highly unlikely, as Microsoft can't sustain its egregious profits collected through the Windows monopoly by giving away updates for free. Windows Vista raised the price of Windows, putting a new definition on the phrase “pay it forward.” Myths of Snow Leopard 7: Free?! Microsoft Admits Windows Vista Mistakes, Criticizes Apple Ads - InformationWeek Reality Impairment at Microsoft Talking out one's ass appears to be a job requirement for all Microsoft executives, starting at the top. A serious case of reality impairment has resulted in the paradox of the company both admitting that Vista is flawed and “broke a lot of things,” while at the same time maintaining that Vista's reputation is entirely the fault of stupid customers and a comically unflattering portrayal by its competitor. In the “Mojave Experiment,” Microsoft plans to dispel the notion that Windows Vista is problematic and incompatible by publishing a series of videotaped interviews with users who arrived with negative impressions of Vista and left excited about the new operating system. This was achieved by presenting the users with a demonstration of “Mojave,” a new operating system that Microsoft later revealed to be Vista, much to the surprise of the interviewed users who'd heard so many bad things about it. However, the Mojave Experiment is so full of false information and saccharine gloss that it couldn't possibly appeal to anyone smart enough to turn on a PC. Even setting aside the fact that the ad experiment basically seeks to blame users for being dumb, the attempt by Microsoft to paint over Vista's problems is transparent and flawed, for a number of reasons. What's wrong with Mojave. Microsoft can't seem to decide whether it wants to admit that Vista has problems or not, and its waffling back and forth just makes the company look increasingly disingenuous. Is Vista a poorly launched, flawed product that the company is working to fix as quickly as possible, or is it awesome and wildly successful and just the victim of bad press? Microsoft tries to tell both stories at once, which is purely dishonest. In contrast, Apple said from the start last year that its Apple TV product was a “hobby” attempting to break into a difficult market. Critics lambasted it for not immediately taking over the market like the iPod had or iPhone later did. Apple's more recent problems in launching MobileMe were quickly noted by the company along with the intent to address complaints about it rapidly. Microsoft isn't alone in being able to stumble, but its complete lack of candor makes it hard to understand if the company realizes that it even has problems to solve. With Vista, Microsoft has issued a flurry of giddy press releases claiming widespread adoption based on the number of licenses sold and naming it “the fastest selling operating system in Microsoft history,” ignoring the fact that Windows sales are increasing simply because they are tied to PC sales. Microsoft has no competition in the PC operating system market due to its monopoly position, so it could release Windows Wet Toast and still sell it faster than XP and ME and 98 Special Edition and every other version of Windows in the past that was tied to an increasingly younger and smaller hardware market. Vista Sales to Non-Users. Many of Vista's “sales” were free vouchers distributed with PCs sold in the holiday season prior to its launch. Even more than a year and a half later, PC makers continue to put Windows XP on their systems, even those sold with a Vista license, while corporate users almost always remove the default Vista to install an earlier version of Windows. There's also a busy third party industry developing around removing Vista for consumers. In late July APCMag cited Jane Bradburn, a manager for commercial notebook sales at HP, as saying, “From the 30th of June, we have no longer been able to ship a PC with a XP license. However, what we have been able to do with Microsoft is ship PCs with a Vista Business licence but with XP pre-loaded. That is still the majority of business computers we are selling today.” The arrangement is supposed to end by January 2009, but HP is trying to extend the deadline because customers simply don't want Vista installed. EWeek also noted that between April 2007 and May 2008, its survey of business users indicated that Vista climbed from 2% to 5%, but that Windows XP jumped from 74% to 83%, three times the adoption of Vista. That growth came from migration from older versions of Windows. Even in its wildest projections, EWeek says Vista will only reach 28% adoption in businesses by the end of 2010. CNET reported that a Jully 2008 survey by systems management appliance company KASE found that 60% of companies surveyed have no plans to deploy Windows Vista, a ten percent increase in disinterest from late 2007. A full 42% were actively exploring Vista alternatives, and 11% had already made the switch to Mac OS X or Linux. Microsoft is simply lying about the level of Vista excitement, and it's gotten too obvious for the company to continue to do so. XP still killing Vista in sales volume: HP 60 percent skipping Vista, so Ballmer looks to Apple | The Open Road The Truth Is… oh Look a Distraction! At the same time, Microsoft notes on its Vista website “we know a few of you were disappointed by your early encounter. Printers didn't work. Games felt sluggish. You told us—loudly at times—that the latest Windows wasn't always living up to your high expectations for a Microsoft product.” That's some brutal honesty for a company with a knack for spinning wild fantasies about fictitious product enthusiasm for a product never actually put to use in many cases. At the same time however, in trying to refute away Vista's real problems, Microsoft uses a variety of tactics that just return to blind fantasyland. Microsoft is a Marketing Company, not a Tech Company. The company plays its Mojave Experiment hand on a new website, incidentally designed using Adobe Flash rather than the company's own Silverlight. Despite the site's oddly designed, usability-impared interface, it's still possible to pull out lots of details from the experiment that say as much about Microsoft's crafty, misleading marketing as they do about its technical problems, underling the simple fact that Microsoft is first and foremost a marketing company that flogs third rate technology products. Mojave took 140 people and asked them to score Windows Vista. The average response was 4.4. After demonstrating Vista SP2 under the name “Mojave,” respondents ranked Vista at 8.5, a stunning improvement. But what were they ranking? Microsoft notes that “many said they would have rated it higher, but wanted more time to use it themselves.” That sounds good at first blush, but it really indicates that the responses were biased by hyped up enthusiasm rather than facts, and that participants realized it, reserving their final judgement until they could actually see more. The “Mojave Experiment” What does Mojave Prove? Mojave tries to represent that Vista's bad reputation is the fault of ignorant consumers who have heard bad things that aren't true about Vista, and have made up their mind without getting the facts. At the same time however, Microsoft also publicly admits that Vista “broke a lot of things” and that specifically, “Printers didn't work. Games felt sluggish.” Did Mojave clear up mistaken notions for participants, or did it just erect smoke and mirrors in a carefully controlled demonstration that skirted around Vista's real problems, including those Microsoft admits? That's a question that answers itself. Mojave didn't send uses home with Vista in a Mojave package and then ask them how well it worked with their existing peripherals and games, or how fast it was in comparison to their existing PC software. This is Not the Droid You're Running Vista On. Instead, Microsoft sat them down in front of a HP Pavillion DV 2000 with 2GB of RAM. That's what HP called its “entertainment powerhouse” laptop, although HP only shipped it with 1GB RAM. Microsoft maxed out the RAM for the purposes of the test, making the laptop a bit more expensive than its usual street price of around $1050. According to Windows enthusiast Joe Wilcox, PC laptops actually cost $700, “half as much” as Apple's laptops. At least that's the Average Selling Price for consumer retail PC laptops according to NPD's Stephen Baker, compared to Apple's $1500 ASP. Wilcox insisted that his spin on NPD's figures couldn't possibly be biased because he wrote his article on a MacBook Air running Leopard. However, his $2,700 laptop did help drive up Apple's stellar ASP for its laptops well above the entry price for Mac Books, discounting his theory that revolved around the assumption that every Mac buyer pays the average price of all the laptops Apple sells. Wilcox and Microsoft are both disingenuously dancing on both ends of the truth. Many consumers are actually buying cheap laptops at Target that can't run Vista ideally, while Microsoft demonstrates its Vista on a considerably better equipped system in the Mojave Experiment to suggest that Vista doesn't have the performance problems that users have heard about from the majority of their peers who bought cheap PCs and are seeing Vista run particularly sluggishly on them. Should You Pay Twice as Much for a Mac? I Did! You Get What You Pay For. The fact that Apple sells more high end laptops to pro users at retail, and that it does not sell anything in the range of the cheap junk being hawked at big box retailers like Wilcox' Target both result in Mac laptops fetching a higher ASP. That fact also means that Mac buyers will be happier with their purchase and have a more favorable impression of Mac OS X because they're running it on a better system. That's all obvious stuff. However, selling people cheap laptops that don't work well, and then demonstrating a fake “new operating system” that appears to work well when running on a faster machine full of RAM is simply a dishonest bait and switch scam. Wilcox does nearly admit that PC makers are already stretching their credibility as they attempt to sell cheap boxes based on price alone, citing Baker as saying, “We aren't seeing any particularly substantive moves down in price on the Windows side, either in desktops or notebooks.” PCs can't get cheaper because they're already unprofitable and consumers are already disgusted with their performance when running the increased overhead of Vista. Wilcox also sets up a tilted comparison between a Dell PC desktop with integrated graphics and an iMac with dedicated graphics and claims a price advantage for Dell, although noting that, while “Dell offers more for less than the iMac,” “that 'more' also means Windows Vista, which won't satisfy some shoppers.” Why Aren't Shoppers Satisfied with Vista? Like Microsoft, Wilcox and his Windows Enthusiast pundit friends can't seem to decide if Vista has any real problems or if it's all just an unfair taint suggested by Apple's Get a Mac ads. However, while Apple has taken shots at Vista's incompatibility with printers and other hardware and its scarce updates that have been few and far between over the last year and a half of its being on the market, Apple also notes in its Get a Mac ads that Macs can run Vista, and can run it faster than PCs. So Apple isn't inventing and publishing false reports on Vista, it's merely advertising its Mac hardware as superior to PCs. The Vista flaws Apple's ads have referenced are flaws Microsoft itself has admitted to its partners, so the Get a Mac umbrage frequently voiced by Windows Enthusiasts is both hypocritical and ridiculous. However, in the Mojave Experiment, Microsoft downplayed those well-known faults by only carefully demonstrating certain features on a high end machine, and without actually exposing Mojave/Vista users to 'a lot of things Vista broke,' 'printers that didn't work', or 'games that felt sluggish.' It Can't Even Print. In response to complaints that Vista doesn't work well with existing PC hardware, Microsoft's Mojave website says that “the Windows Vista Compatibility Center lists compatibility status for over 9,000 products (5,500 devices and 3,500 software programs).” It even notes 2,000 printers, 200 scanners, and 500 cameras specifically. That sounds good until you realize that Apple ships support for over 3,100 printers in Mac OS X Leopard, a product that is targeted primarily toward education and consumers and which is not expected by users to run on any old hardware that might be in use by PC users. Vista is supposed to run on 95% of the world's PCs, and yet it doesn't even match the printer drivers that ship with Leopard, a number which does not include all of the third party drivers available for the Mac. Oh, but there's more. Not only did Microsoft dance around the truth to feed its Mojave Experiment participants a carefully controlled stream of garbage, but it also inadvertently revealed more serious problems related to Vista, which I'll consider in the following article. Did you like this article? Let me know. Comment here, in the Forum, or email me with your ideas. Like reading RoughlyDrafted? 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Hot Future Tech Coming to Your Mac, iPhone and iPad

Some seriously cutting-edge tech is cresting the horizon, ready to take your Apple devices and other gear to the next level of awesome. We’ve searched out the breakthroughs on the verge of becoming reality to discover how Macs, iDevices, and other tech are about to become even more impressive.�Illustrations by ArtBombersIf you’re a regular reader of Mac|Life, you know that every January we look at the fanciful future of Apple, ranging from the prototype cars to the VR goggles that might emerge from Cupertino one not-so-soon day. This is not that story. This story is about real tech that genuinely works--it’s visible on the horizon, and it could be in your Apple gear in a year or three. Think of this story as a preview of the near future.Of course, we can’t say for sure that all this technology will end up in future products (we’re good, but we’re not psychic). Some of it may never leave the lab. What you can rely on is that old standards will hit their technical limits, and progress will march on. But for a reasonable-guess preview of how Macs, iPhones, iPads, iPods, and other tech will grow, evolve, and improve in the coming years, continue reading.�The Display's the Thing�Since the original Macintosh, our screens have been passive windodws into Apple's machines. That's about to change.�3D in Your Home�Three-dimensional TV has been a glimmer in the eye of television and movie studios since House of Wax and other 3D features first popped out at audiences in the 1950s. But the gimmick never caught on, thanks in large part to clunky technology that sacrificed picture quality. As James Cameron would be happy to explain to you, times and tech have changed, and in 2010, 3D is making the jump from the big screen into our homes…and hands.Despite technological advances, the principles behind 3D haven’t changed much in 60 years. When a 3D image is displayed, two pictures of the same scene taken from different perspectives are shown. Those spiffy glasses make sure each is sent to only one eye, then our brain combines the two images into one, complete with the illusion of depth. A more mysterious part of the brain is responsible for deciding if it’s worth paying 10 bucks for popcorn at the multiplex.But really, we can’t picture Steve wearing those dorky glasses at the introduction of the iMac 3D (but when we do, it always puts us in a good mood). Simplicity is Apple’s mantra, and what’s simpler than 3D screens that do the filtering for you, providing a 3D picture while eliminating the need for special eyewear? Such screens--called autostereoscopic displays--exist today. Some are peppered by tiny lenses that direct images to each eye; others use a layer of fine slits to split the display’s light in two. One of these technologies is about to get a boost from Apple’s biggest mobile-gaming rival, Nintendo. Announced this March and due for release in spring 2011, the Nintendo 3DS will be nothing less than a shot from the House That Mario Built across Cupertino’s bow. This next-gen upgrade to the popular DS handheld will sport sophisticated dual touchscreens, motion control, and--mamma mia!--autostereoscopic 3D.Competition is another Apple mantra, and it’s no secret that Apple sees games as a big part of the success of its Multi Touch devices. Steve won’t sit still if competitors like Nintendo can gain an advantage that draws gamers away from Apple and back to the Mushroom Kingdom. If Cupertino can improve on the 3D experience offered by Nintendo’s next handheld, you can bet that App Store games--and maybe even the iPhone and iPad OS--will enter the third dimension too.�OLEDs...So Pretty!�Today we watch videos everywhere from the living room to the hotel room on our HD TVs, MacBooks, and iPads. As great as those devices are, couldn’t they all stand to have even thinner, brighter, and more energy efficient screens? Trick question--of course they could. The good news is they will, thanks to OLEDs, an acronym for organic light-emitting diodes.OLED screens aren’t grass-fed, free-range displays sold at Whole Foods, but they do use organic material (that is, material derived from the element carbon) to produce a picture. Unlike traditional LCD screens that require power-hogging backlights to project their images, OLEDs generate their own light when electricity passes through the organic polymers sandwiched between layers of film in the display. Because those layers are only about 500 nanometers thick (that’s even skinnier than a human hair) and don’t require much else besides a power source to work, OLED screens can be dramatically slimmer and lighter than conventional displays now on the market.Better still, large OLED displays are relatively easier to make than LCDs, and their gorgeous picture makes your spiffy plasma TV look like a 1950s Zenith. That’s because there’s no need to grow sheets of fragile crystals. Instead, organic molecules are sprayed onto film in a process much like inkjet printing, and that film can be transparent, flexible, or even foldable. An OLED screen’s flexibility and toughness make it suitable for use in a wide range of gadgets, most of which haven’t been invented yet. From giant HDTVs and miniaturized smartphones to futuristic heads-up displays in cars, OLEDs can potentially be incorporated into almost anything--potentially even woven into clothing. And because of their brightness, vibrant colors, and wide viewing angles, you’ll always look great in your 720p iSweatshirt Pro.But don’t camp out in front of your local Apple Store for certified-organic MacBooks or casual wear just yet. While OLED screens are popping up in more and more devices (perhaps most famously in Google’s Nexus One smartphone), the technology’s best days are yet to come. Manufacturing OLED screens is still an expensive proposition, leading to high prices and tepid consumer interest. But as OLED’s momentum builds and costs drop, expect to see a gradual shift in the computer and electronics world away from LCDs, much like the transition that phased out bulky, inefficient CRTs. And expect to see Apple jump on the OLED bandwagon when the time and money are right. With its combination of energy efficiency, size, and image quality, we think OLED has a bright future in Apple’s Macs and its growing line of sleek mobile devices.�E-Papers, Please�Popularized by e-readers like the Kindle, e-paper has plenty to offer a company focused on mobile devices. Its slim design is durable, lightweight, and legible in bright sunlight. The secret lies between the sheets--plastic sheets holding tiny wells filled with black and white particles suspended in liquid. When the wells are charged, the particles move to the screen to appear as text. No backlight is required, and because electricity is only used once to draw the contents of each page, e-paper sips power compared to the LCDs in Apple’s portable lineup. Color e-paper is so hot, you gotta wear gloves. Metaphorically speaking, that is. Photo: LG.Phillips LCD., LTD.But while e-paper does monochrome well, most of today’s e-readers use filters to colorize their black and white text with pictures--and they simply can’t compare to LCDs. That will change. Philips is working on new technology using colored particles in a process much like blending ink dots in traditional print. The results should finally make good on e-paper’s promise, but they’re still years away.Even then, will Steve subscribe to e-paper? The iPad’s LCD screen would seem to be the last word on the subject, but Apple could always use multiple displays in its devices. For instance, e-paper battery monitors could offer much more information than the little green lights they use today.�The Wireless War�If you’re like us, your living room entertainment setup is the second most precious collection of gear in your home (next to your beloved Mac, of course). Every night, you’re on the couch with a bowl of popcorn in front of an HD screen complete with a Blu-Ray player and 7.1 sound. Trouble is, that sweet setup means fistfuls of wire to fuss with. But those knots may not stay tangled much longer.As home entertainment setups get more complex, something has to give. If two competing wireless standards--WirelessHD and Wireless Home Digital Interface (WHDI)--have anything to say about it, that something will be our HDMI, DVI, and other AV cables. Both standards promise something like Wi-Fi for multimedia. Compatible devices (laptops, game consoles, and mobile phones) will use them to find your HDTV automagically over the air in a system that “just works”--and the whole idea of ditching all those cords works in a big way for us.WirelessHD devices may be available from Panasonic, LG, Vizio, and other manufacturers by the time you read this. WirelessHD delivers uncompressed video up to 1080p, multichannel audio, and other data--including Hollywood-approved DRM--at speeds up to 4Gbps, with a theoretical ceiling of 25Gbps. That’s a lot of data, but WirelessHD will only carry it up to 33 feet. The WHDI standard will move your movies as far as 100 feet, but at only up to 3Gbps. You’ll be able to compare how the two standards fare against each other when WHDI devices hit stores late this summer or early fall. Only time will tell which of these standards will be a hit with consumers or whether Apple will adopt one or play a waiting game. Let’s hope we’re not kept waiting for the release of Avatar 2 before we can stream movies, games, and more from our iPads to our televisions.» Future Apple Devices: iPad 3, iMac 3D, Cinema Display» Expected Arrival Date: 2013» You'll Also See It In: HDTVs, handheld game consoles, displays» Future Awesomeness Rating: Deeply AwesomeNext page: Printers and Processors >>Powerful Prints�Yes, print and printers have a future in our networked world. No, they won't be like anything you've seen before.�Fab It Yourself�Teleporters and matter replicators may be the stuff of science fiction, but with 3D printers, you can create physical objects with your Mac out of thin air (and a lot of plastic). Apple hasn’t sold printers since 1997, but if anything could get them back into the game, 3D printing is it.For decades, 3D printers have been used to create “rapid prototypes” for manufacturers and architects. The idea is much the same as conventional printing--you design something on your computer, and the printer produces a hard copy. But these hard copies need time to cool. 3D printers take designs built in 3D modeling programs and melt plastic to “print” them with thin strands built up layer by layer into a finished product. The idea is about to get a big boost from HP, which will begin selling 3D printers this year at “bargain” prices expected to start under $15,000. So much for 3D printing for the rest of us, right?The MakerBot prints...in 3D! Want.Not quite! If you have a techie DIY streak, 3D printing can be yours today for under $1,000. MakerBot’s compact Cupcake printer is available as a kit that, once assembled, lets you manufacture objects up to 4x4x6 inches using Lego-quality ABS plastic. The idea is catching on, and other low-cost 3D printers (like the RepRap and Desktop Factory) are poised to slowly do what HP’s high-end offerings probably won’t--make 3D printing the desktop publishing of the next decade.Of course, it will take a while for 3D printing to catch on, but if it does, expect Apple to take note. After all, our Macs have helped us make things since 1984. There’s no reason to stop now.�An Inkless Job, But Someone Has to Do It�Let’s face it, next to Mafia Wars and Farmville, printing is one of the biggest energy hogs in an office. The paper and toner cartridges required by today’s printers consume a lot of energy to use and recycle. But greener workplaces may be one step closer to reality thanks to two new inkless, reusable printing technologies that are poised to send old-fashioned hard copies sailing on a one-way trip into the wastebasket of history.Late last year, Japan’s Sanwa Newtec company introduced the PrePeat 3100 II, a compact black-and-white printer that prints using heat instead of ink. The secret’s in the “paper”--flexible, waterproof, recycled plastic that reacts to the PrePeat’s thermal mechanism. Best of all, when you don’t need a page any longer, you can just feed it back into the PrePeat to erase it or print a new document as many as 1,000 times per page. Right now this green new world will cost you (the PrePeat retails for $5,600), but expect prices to drop if the technology becomes more widely adopted.Meanwhile, researchers at Xerox are using ultraviolet light to develop a technology called Erasable Paper. The process hits specially coated paper with a specific wavelength of UV rays to print your document to the page, and you can erase and reuse a sheet whenever you need to. If that sounds like a tanning bed for interoffice communications, you’re more right than you know. Like a tan, these printouts fade away over time, and within 24 hours, a UV-printed page will be blank again. While self-destructing Mission: Impossible documents are cool (and well-suited to sharing data with short lifespans), the limitation is one reason Erasable Paper is still being refined in Xerox laboratories.» Future Apple Devices: iLife '13» Expected Arrival Date: 2013» You'll Also See It In: iLife '13» Future Awesomeness Rating: Fit To Print�Dueling Processors�Current technology can only take CPUs so far. But don't worry--tomorrow's breakthroughs are being designed today.�More Cores for Your Buck�Smaller processors offer greater speed and improved energy efficiency, but engineers racing to make the best chips possible are running afoul of the laws of physics. Conventional manufacturing methods can only make circuits so small, and even the power of Steve’s reality-distortion field can’t change that. But some amazing new technologies might.For years, multi-core technology has given us Apple chips that pack the power of multiple CPUs into a single chip. Intel’s Xeon, Core i7, and venerable Core 2 Duo processors deliver up to six cores, and eight-core machines are coming soon. We hate to break it to those processors, but a new prototype from Intel unveiled late last year promises that a lot more muscle is on the way to the Mac.Intel calls it the single-chip cloud computer (SCC), and it boasts a whopping 48 cores on one processor…with room to grow to over 100. Computers derived from the SCC will bring the brawn of today’s massive data centers (the “cloud” of the chip’s name) to desktop-sized machines, paving the way for smaller, greener clusters. Initially, Intel is planning to build only 100 of these experimental chips so engineers can figure out what to do with all that power before it lands on the market. Intel is just one of the companies now developing “many core” processors, but given its relationship with Apple, it’s a good bet that the first Mac with the power of the cloud will have Intel inside.�DNA Processors�Meanwhile, another company is taking a radically different approach to building tomorrow’s processors. Last year, researchers at IBM announced a chipmaking breakthrough that uses something called “DNA origami,” and it’s as cool as it sounds. The process arranges strands of DNA into shapes used as scaffolding for carbon nanotubes and silicon nanowires, the tiny structures that could one day move data through really, really small processors.DNA origami is a “bottom-up” approach to chipmaking that builds the chip’s circuits, as opposed to more conventional “top-down” methods that carve silicon away, and it has a promising future. DNA designs could potentially deliver chip circuits as small as 6 nanometers--that’s just dozens of atoms wide! So Apple has good reason to keep an eye on how its story unfolds. They’ll have to be patient. The technology is still evolving and likely won’t produce commercial chips for another five years at the soonest.» Future Apple Devices: MacPro Extreme» Expected Arrival Date: 2015» You'll Also See It In: Windows PCs, Skynet» Future Awesomeness Rating: Sheer GeniusNext page: New Wires and New Storage >>Magic Buses�Our future gadgets will do more wirelessly than ever before. But they'll be able to do even more with wires.�It's USB's World, We Just Live Here�Once an upstart newcomer, USB has become an elder statesman in the electronics world with a presence in almost every device on Earth. But USB’s data-transfer speeds, last boosted by USB 2.0’s introduction in 2001, haven’t aged gracefully. Thankfully, USB 3.0 is here to breathe new life into an old favorite.USB 3.0 cables definitely lose the beauty contest to Light Peak (below).At first glance, USB 3.0 (a.k.a. SuperSpeed USB) doesn’t seem like a radical departure from its predecessor, and that’s a good thing. It’s backward-compatible with USB 2.0 and even uses the same rectangular port we all know and love, so your old devices will work just fine with the new standard. So don’t worry, you won’t have to buy a new USB beverage warmer for your cubicle.But USB 3.0 brings two new tricks to the table. The first is speed--its transfer rates reach up to 5Gbps, or 10 times USB 2.0’s performance. The second is improved power management, which means reduced power consumption and more juice for devices that need it. USB 3.0 gear is already on the market, so it’s only a matter of time before Cupertino rolls out the first Macs with the SuperSpeed standard. We hope they come soon--we’ve got HD video to import!�One Wire to Rule Them All�Fiber optic cables, long used by telephone companies to connect landline phone calls, have numerous advantages over traditional copper wires. So why haven’t they made it to the desktop yet? Intel hopes to put that question to rest with a new technology called Light Peak.Light Peak is Intel’s answer to…well, just about every cable in use today. From HDMI to USB, if it carries data, Light Peak can replace it. That’s because Light Peak’s bandwidth starts at 10Gbps, and its theoretical ceiling is a whopping 100Gbps. And since Light Peak’s flexible fiber optic cables transmit light, not electricity, they can carry data up to 100 meters without a hitch. That’s plenty more meters than we need, but some room to grow can’t hurt, right?Light Peak brings fiber optic speed to computing. And pretty colors, too.However, despite a planned 2011 rollout, don’t expect to sync your 5G iPhone with Light Peak. Intel is still working out ways to combine power with Light Peak to charge devices while beaming data at warp speed. One thing’s for sure, though--when Light Peak finally strikes, it’ll be fast.» Future Apple Devices: Almost all of 'em» Expected Arrival Date: 2011» You'll Also See It In: Every gadget on Earth» Future Awesomeness Rating: Blazing Hot�Reading, Writing, Revolutionary�Say goodbye to your old drives. Say hello to a new world of speedy storage.�It's RAM! It's a Hard Drive! It's Both!�There’s nothing New Age about “universal memory,” but it could usher in a new age of computers and electronic devices. Universal memory is any next-gen storage that combines the speed and affordability of today’s DRAM with the permanence and capacity of flash memory. Two technologies are fighting to rewrite the rules, and the winner may be coming to the Mac sooner than you think.Phase-change memory (PCM) gets our vote, if only for its cool name, which is derived from the use of chalcogenide glass that changes from a crystalline to an amorphous state with heat. It’s the same material used to make rewritable optical discs, but in PCM, the two states represent different electrical charges, or a zero and a one. PCM represents a major leap in durability over flash memory, and can be written to up to 100 million times versus flash’s upper limit of just 100,000 read-write cycles. Samsung has already begun producing 512MB PCM modules for use in mobile phones, but 1GB modules are still on the way. Looks like phase-change doesn’t happen overnight.The race for better memory is run on a tiny field, though, and IBM’s racetrack memory may have the inside track. It uses something called spintronics--don’t you want to hear Steve say that at a keynote?--to manipulate electrons into moving magnetic bits down nanoscopic, U-shaped “racetracks” to read and write data at blazing speed. Yet racetrack memory’s biggest asset may be its scalability, theoretically allowing HDD-size capacity to be squeezed into a much smaller area than competing technologies allow. But until racetrack memory is ready to leave IBM’s labs, this dark-horse contender will be one to watch, not buy.�Kind of Blu�Steve famously quipped that bringing Blu-Ray to the Mac was “a bag of hurt,” but Sony’s multimedia power-platter is still rolling along after years of Cupertino’s cold shoulder. Movie lovers--and anyone who wants to share giant files--can take comfort that when Blu-Ray finally arrives on Macs, it’ll be better than ever. Having long shed its 25GB limit, Blu now boasts capacities of up to 400GB, and 1TB discs are coming in just a few years. The promise of this year’s 3D Blu-Ray players is just one more feature that will keep Mac fans gazing longingly--sigh--at Big Blu’s bag of tricks.» Future Apple Devices: MacBook nano, Apple TV Blu» Expected Arrival Date: 2013» You'll Also See It In: Smartphones, PCs» Future Awesomeness Rating: Memorably CoolNext page: Networking, Power, and Interaction >>Network It Out�Tomorrow's wireless communications will be more important than ever. Good thing our networks will be able to keep up.�4G or Not 4G?�Poor AT&T. Just as it’s getting the hang of supporting the iPhone on its 3G network, 4G networks will begin popping up from Sprint this year and from archrival Verizon in 2011. What does that mean for us, besides catty PR fights among the carriers? A blazing fast mobile internet with enough bandwidth for HD movies, video chats, and--we hope--fewer dropped calls.Like 3G wireless networks, 4G isn’t a single new technology. It’s a blanket term for a range of technologies and specifications that add up to the same thing: speed. Current 3G offers downloads of roughly 1.4Mbps. Compare that to 4G’s promised bandwidth of at least 100Mbps, and you’ll see what the fuss is about. 4G works its magic in part by using MIMO (Multiple In Multiple Out) technology to broadcast using several antennas simultaneously on multiple frequencies.4G’s strengths make its eventual adoption by Apple a no-brainer, no matter which carrier has the iPhone next year. Apple is serious about establishing the iPad as a mobile media device, and it’ll want a big pipe to carry movies and music to cellular customers. That’s just what 4G provides. As for the iPhone, who knows? Steve may decide to stick with AT&T and its 4G network expected to roll out alongside Verizon’s in 2011.�Crank Up the 802.11AC�Closer to home, we’ll use 802.11n Wi-Fi, but at faster speeds than we’ve seen before. Apple has sold 802.11n devices since 2007, but the protocol’s final standard was only approved in 2009. Happily, that means the business of making Wi-Fi as fast as possible can begin in earnest. Like 4G, 802.11n uses MIMO to improve performance, but manufacturers couldn’t take full advantage of the technology before the protocol was complete. Now that it is, devices can officially support maximum speeds between 400 and 600Mbps…if your hardware has the antennas to deliver the boost. Expect that hardware to start arriving in stores later this year.But the Mac life is never a simple march of progress, and there’s always something new on the horizon. Sweet! Work drafting the next Wi-Fi protocol, 802.11ac, has already begun. Devices supporting the new standard aren’t expected until 2012 at the earliest, but they’ll boast speeds of up to 1Gbps when they’re available. At press time, Ethernet’s agent was unavailable for comment.» Future Apple Devices: 2G iPad, Airport Express Plus» Expected Arrival Date: 2011» You'll Also See It In: Smartphones, netbooks» Future Awesomeness Rating: Wildly Wireless�More Power to You�Apple is going power mad. Its future devices will charge up almost anywhere.�Powered by the Sun�Solar power is overdue for a makeover, and if anyone can do it, it’s Apple. In 2008, it applied for a patent to slip solar cells beneath a device’s LCD screen, and early this year, it applied for another patent to cover portable devices with solar collectors.Solar-powered MacBooks? Yes please!�Wilder still, a March 2010 patent describes a MacBook with a solar panel that folds to collect sunlight or even to illuminate the LCD screen without drawing power from the battery. We’re still waiting for these designs to see the light of day--ha!--but it’s clear someone at Apple has spent a lot of time looking at the sun.�Go Wireless�Besides flying cars, wireless electricity is the ultimate in futuristic convenience. Today’s charging mats come close, but the magnetic induction they use keeps devices tethered to one spot. That’s why we hope Apple adopts WiTricity’s technology for truly wireless power up to several feet away from the base station. The science involved would baffle the DHARMA Initiative, but it involves something called sharply resonant strong coupling to generate an oscillating magnetic field that’s captured and converted to electricity by a sensor in your device. Or it will, anyway, when WiTricity-powered gear reaches stores sometime in the future.Wireless power? As in, electricity beamed through the air? Shocking.» Future Apple Devices: iPod solar, ElectroMagneto MacPro» Expected Arrival Date: 2015» You'll Also See It In: Nice weather, mad scientists' lairs» Future Awesomeness Rating: Simply Electrifying�Your Valuable Input�No matter how cool Apple’s upcoming products are, they’ll only be as good as what we can do with them. Here’s how we’ll interact with the future.�Touchier Mice�The mouse has plenty of life left, at least according to Microsoft. It’s produced some stellar mice over the years, but Redmond’s recent Multi Touch prototypes could be the best yet. The FTIR (Frustrated Total Internal Reflection) Mouse’s high-res camera tracks finger gestures through a curved piece of clear acrylic so you can scroll, swipe, and pinch around on the acrylic in order to manipulate onscreen objects. The Orb Mouse works on much the same principle, but offers a whole hemisphere to interact with in your hand.The shrunken Side Mouse looks more like a wrist rest than a traditional rodent--its tiny camera tracks your fingers as they move across your desk or whatever surface you happen to be working on. Best of all, these mice incorporate the Multi Touch equivalent of keyboard shortcuts to perform zooms and other common commands quickly. Cupertino, start your copiers!Microsoft's FTIR Mouse makes magic out of a high-res camera and a piece of acrylic that together create Multi Touch-style input.But the coolest input technology on the horizon for Apple’s gear lies in--big surprise--touchscreens. Future Multi Touch devices will sport haptic feedback, or the sort of physical response you’ve gotten for years from vibrating gamepads and cell phones, to help make input feel more natural. In 2011, Artificial Muscle is bringing to market its EPAM (Electroactive Polymer Artificial Muscle) technology, which tenses and relaxes touchscreens in response to input. That sounds pretty fascinating all by its lonesome, but Apple’s recent patent applications show it has something more subtle in mind--a layer inside the touchscreen that delivers vibrating feedback localized to specific onscreen buttons and switches. That level of fine-tuned feedback would make typing on the iPad’s large screen even more satisfying and could pave the way for MacBooks without physical keyboards.» Future Apple Devices: Majestic Mouse, MacBook Touch» Expected Arrival Date: 2012» You'll Also See It In: Microsoft's mice» Future Awesomeness Rating: Terrifically TactileNext page: Too Wild for Apple? >>Too Wild for Apple?�Some of these technologies may seem out there even for Apple, but yes--chuckles aside--they’re real. Besides, today’s head-scratchers could be tomorrow’s game-changers. Maybe.�Huff and Puff into the Mic�You’ve finally gotten your mind around Multi Touch, but are you ready for Multi Puff? Zyxio’s Sensawaft technology lets you control a mouse cursor, scroll through text, or do just about anything else with your electronic devices using only your breath. The assistive possibilities for disabled users are obvious and awesome, but breath control could have other, less practical uses, too. Imagine blowing into your earbuds’ microphone to control music playback, skipping an annoying voicemail with a hiss, or puffing on your iPhone to zoom in for a kill while playing your favorite shooter. Apple’s engineers could do so much with this, it’s breathtaking.�Keep Your Finger on the Pulse�An iPhone fingerprint scanner makes a lot of sense, especially considering that Apple has so many intriguing patents out on the idea. Sure, a fingerprint-savvy screen would simplify security--and make “slide to unlock” really mean something--but we like to think about the possibilities for everyday iPhone control hinted at in Apple’s patents. With the iPhone of tomorrow, specific fingers could be used for certain functions, letting you change settings without even looking at the screen. You could use your thumbprint to play a song, your index-finger print to rewind, and your middle-finger print to...er…emphatically skip a song for those tunes so bad that a one-star rating just doesn’t cut it.You might not be able to remember a passcode that unlocks your iPhone, but we're betting you'll be able to remember your fingerprint.�Project Your Ideas�Pico projectors--low-power, handheld projectors--are handy for quickie presentations or impromptu slideshows with the family. Some of them even project with RGB lasers instead of white light for a picture that’s always in focus. But the image of these mini projectors will really improve if Apple ever makes good on recent patents to integrate them into MacBooks and iPhones. Sure, you could strike up a Keynote presentation on the go with a MacBook Pico, but throwing up movies, music, iTunes visualizations, and photo albums anywhere sounds like a lot more fun.�Wii Want Our Apple TV�Motion control brought gamers flocking to the Nintendo Wii, but can it do the same for Apple TV? Someone in Cupertino must think so, judging by a patent for a Wii-like motion-controlled remote to go with Cupertino’s set-top box. Sounds good to us. Apple’s Remote iPhone app is great, but it’s always seemed very “un-Apple” to require another device to deliver a satisfying Apple TV experience. Motion control--especially with the enhanced precision and reliability brought by the floating magnetic compass noted in Apple’s patent--would be a slick solution, and not just for easier navigation. Apple’s patent also describes using the remote to draw on the screen and manipulate photos with the flick of a wrist. That could give Steve’s favorite hobby product some much-needed pizzazz to help it catch the public’s eye. After all, the day will come when Cupertino will update the Apple TV again, and when it finally does, you may not even recognize it. What can we say? We want to see the little guy make good.Next page: Patently Awesome >>Patently Awesome�Apple’s patents are tea leaves that portend what technology’s cutting edge will look like for years to come. Here are some of tomorrow’s ideas Cupertino thinks are worth protecting today.�Nine Lives, Three Dimensions�OS X is the big cat that makes Cupertino’s products tick, but it’s Apple’s hardware that usually captures the public’s attention. That oversight will finally be corrected if a patent for 3D OS X becomes a reality.The 3D in question depends on parallax, the effect by which objects appear to change their position relative to each other as a viewer’s perspective changes. By keeping tabs on your position (likely with a head tracking iSight camera), this “OS parallaX” would alter the appearance of onscreen objects to form a simulated 3D space in which you could interact with files, study 3D objects, and more. While this could open up exciting new ways to use your Mac, it would also require complex new hardware and software, so don’t count on peeking behind alert boxes anytime soon.�An iPhone Gamepad�Judging by a recent patent, the iPhone and iPod touch might have more than just high-tech improvements in their future. Thanks to a unique accessory, someday soon we may be gaming old-school--with a twist--on our Multi Touch devices.In a few years, near field communication will let your iPhone be the boss of your videogame console, TV, and even your sprinkler.We love playing games on the iPhone, but sometimes we pine for the 20th century simplicity of physical controls. Call Apple’s potential solution the “GameFrame,” a shell that fits around your iPhone to add a D-pad, buttons, and other handy moving parts to the iPhone experience. Too old-fashioned for you? The device could also communicate wirelessly with HDTVs, opening the door to big-screen App Store gaming on the go. Hero of Sparta 3 on a 40-inch flatscreen? We’re so there!�"Home Screen" Gets a New Meaning�The iPhone’s superpowers seem to be growing by the day, but you haven’t seen anything yet. In the future, you won’t think twice about using it to lock the door, turn on the lights, and even water the lawn of your personal fortress of solitude.Apple’s recent home-control patent hinges on a technology called near field communication (NFC), a short-range wireless technology that’s slower than Bluetooth while offering a much quicker pairing time. That’s just the thing to control the Xbox, DVD player, and garden-sprinkler system shown in the patent application. Unfortunately, this remote-control magic requires NFC-enabled devices that are, like the iPhone that will interact with them, years away.�Slice the Mac into Pieces�To create, sometimes you must destroy, and the most intriguing Apple patent we’ve come across yet takes apart the familiar Mac we’ve used for decades and scatters it into…well, something else. We’re not sure if what it describes is a portable computer, a desktop machine, or something in between, but we call it the “MultiMac.” And we want one.The "MultiMac" splits a Mac into its component parts, which live where you'll use them.If it was built today, MultiMac’s components--a projector display, input devices, and a CPU--would be separate components, each powered wirelessly and communicating with each other over the air from wherever you wanted them to be. You could tuck the CPU on a bookshelf, surf from the couch, and project a movie on the wall as if using one device. Apple’s focus (pardon the pun) seems to be on the projector, which would do more than just show vacation pictures. The patent describes it as a networked device with multiple sensors controlling focus, color, or even built-in cameras. What are the chances those cameras could power a 3D OS X? Hey, we can dream.Will MultiMac be a novel new computer that ties together exciting new technology, a sophisticated Keynote presentation system, or a hub to synchronize a home full of mobile devices? We’re not sure, but that’s half the fun of being a Mac fan. Only Apple knows what’s coming next, and they’re not telling…yet.�
REAL Software ships REALbasic 2009 Release 4

Posted by Dennis SellersREAL Software, creator of REALbasic, a cross-platform development tool for creating software for Mac, Windows and Linux, is now shipping REALbasic 2009 Release 4. This release offers 97 improvements and 39 new features, including a new report editor, which will be included in all versions of REALbasic, and build automation, a...
REAL Software ships REALbasic and REAL Studio 2009 Release 3

Posted by Dennis SellersREAL Software—the creator of REALbasic, a cross-platform development tool for creating software for Mac, Windows and Linux—is now shipping REALbasic and REAL Studio 2009 Release 3. This release boasts more than 100 improvements and 31 new features, including the addition of OpenGL support for 3D images and animation.
REAL Software ships REALbasic 2009 Release 2

Posted by Dennis SellersREAL Software, creator of REALbasic, a cross-platform development tool for creating software for Mac, Windows and Linux, is now shipping REALbasic 2009 Release 2. This release includes more than 70 improvements and 18 new features, including COM automation support for Windows and support for MySQL.
REAL Software ships REALbasic 2008 Release 5

Posted by Dennis SellersReal Software, creator of REALbasic, a cross-platform development environment for Windows, Mac OS X and Linux developers, has begun shipping REALbasic 2008 Release 4. The upgrade adds over 100 improvements and a few new features, including both the ability to print source code in color and to duplicate methods, properties...
Myths of Snow Leopard 8: It's Just An OS.

Daniel Eran Dilger Apple's limited comments on Snow Leopard, the next version of Mac OS X due in about a year, have opened the playing field for rampant speculation. Here's a look at a series of myths that have developed around the upcoming release. The eighth myth of Snow Leopard: Snow Leopard is Just an Operating System Stretching the Meaning of OS. The definition of “operating system�? has grown dramatically throughout the history of personal computing. In the 70s, CP/M was little more than a boot loader. In the 80s, Apple's SOS, the “Sophisticated Operating System�? developed for the ill-fated Apple III, introduced the novel idea of a modular driver architecture for printers, disks, and files systems. After the company returned to making Apple II models, much of SOS was salvaged in ProDOS. Apple's parallel development of the Lisa not only delivered an operating system, but also a full suite of productivity apps as part of the included Lisa 7/7 Office System software, the first consumer office suite. It would be another half decade before Microsoft bundled its Word and Excel apps with its newly acquired PowerPoint to release Microsoft Office for the Macintosh, followed by a Windows version. In a 1987 interview with Dave Ottalini, Andy Hertzfeld said, “I did the Macintosh Operating System and I was very familiar with the Apple /// and especially in the I/O system of the Macintosh, I was influenced by the Apple /// [SOS] operating system.�? The Mac's System Software in 1984 added in the concept of developer Toolbox that enabled applications to share one set of code for drawing window controls, managing print and file dialogs, and later dealing with multimedia. Apple bundled fewer apps with the Mac than the Lisa due to complaints from third party developers. Instead, the company partnered with Microsoft to deliver the Mac's key productivity apps, a move that turned out to be Apple's worst decision ever. In the late 80s, NeXTSTEP built upon the idea of the Mac Toolbox; NeXT delivered high level, object oriented frameworks and visual developer tools for rapidly building applications on top of a Unix foundation. Steve Jobs' new operating system went well beyond just booting up the machine. It included speech-enabled email messaging, DSP audio processing, PostScript color and transparency, a documentation reference library, dictionary, and even the complete works of Shakespeare. Apple III FAQ File Lisa GUI Prototypes Office Wars 1 - Claris and the Origins of Apple iWork Office Wars 3 - How Microsoft Got Its Office Monopoly The Expanding OS at Microsoft. Throughout the 80s and into the 90s, Microsoft continued to sell the simplistic DOS, largely based upon the 1970s CP/M. The company started to bundle DOS with a Mac-like environment it called Windows, which started to become popular with Windows 3.1 in 1991. Microsoft shipped Windows primarily to port its Macintosh apps to the IBM PC in order to abandon its software partnership with Apple on the Mac. After similarly backing out of efforts to work with IBM on a DOS replacement called OS/2, Microsoft next attempted to deliver Windows NT as an entirely new operating system for PC users, based loosely upon concepts from AT&T Unix-rival VMS, after Microsoft acquired Digital's VMS developer team in the late 80s. Despite touting NT in the early 90s as the next Windows, Microsoft was unable to ship NT as a replacement to DOS for mainstream users until Windows XP 2001. However, Microsoft's greatest contribution in expanding the definition of the OS came from its efforts to tie products together to leverage its monopoly DOS position in order to advance its applications business. Prior to transitioning DOS users to Windows, it told developers to target OS/2. That left a vacuum for Microsoft's own new Windows Office apps, which had not been wildly popular until then. By 1995, Microsoft was licensing Windows and Office together to PC makers as tightly integrated products, cutting out competition from third party apps. Starting in 1996, as the Windows platform began to face the threat of the Netscape Navigator web browser paired with Sun's Java, Microsoft began to insist that its acquired Internet Explorer was an integrated part of the OS, enabling it to expand its monopoly and stifle any competitive pressure. It has since tied in the Windows Media DRM architecture, and has also tightly integrated Office and the Outlook Exchange client. While sold separately, both have become very close to being an extension of Windows. The company is now working to sell Windows, Office, and the requisite OneCare security software updates as a $70 per year subscription package called “Equipt,�? basically making all consumer Microsoft software an über-OS for Windows PC users, and again shutting out the third party developers who have been flourishing in the vibrant niche of servicing Windows' malware, viruses, and other security problems. 1990-1995: Microsoft's Yellow Road to Cairo Microsoft’s Outrageous Office Profits The Unavoidable Malware Myth: Why Apple Won’t Inherit Microsoft’s Malware Crown Five Factors Shifting the Future of Malware and Platform Security Enter Mac OS X. By the time the Mac OS X beta emerged in 2000, a desktop operating system was expected to include everything from an email and web client to audio/video playback and Office functionality. In order to compete against Windows, Apple had needed to partner with Microsoft to deliver Internet Explorer, Outlook Express, and Office on the Mac. As Mac OS X began reaching a mainstream audience in 2002, Microsoft pulled the plug on Mac development, putting Internet Explorer and Outlook Express into maintenance mode and making minimal advancement to the Mac version of Office apps. For Apple to keep up with Microsoft, it would need to develop its own applications. Mac OS X's NeXSTEP legacy gave it a leg up on putting together an application portfolio. Apple had already adapted NeXTMail, a pioneering email client, into a decent email program simply called Mail, and shipped a central Address Book and later iCal scheduling client with Mac OS X. In 2003, Apple shipped Safari as its own standards-based web client. It later shipped iChat instant messaging and other supporting applications that rounded out the OS. At the same time, Apple also began assembling a suite of multimedia apps in iLife: iTunes, iPhoto, iMovie, iDVD, and GarageBand. It has also put together an alternative to Office in iWork: Pages, Numbers, and Keynote. While both are sold separately from the OS, iLife ships for free on new Macs and iWork comes bundled as a trial that can be ordered online. Why Apple Bounced Back AppleInsider | Road to Mac OS X Leopard: Mail 3.0 The Future of the Web: Safari, Firefox and Internet Explorer Mac OS X vs Mac Office? The expansion of Mac OS X means something particularly interesting for Microsoft Office. Apple is describing Snow Leopard's key feature as being support for Exchange Server messaging, a role formerly delegated to Microsoft. That makes it the next step in the company's incremental independence from Microsoft's software on the Mac, following its banishment of IE, Outlook Express, Windows Media Player, and MSN. Snow Leopard promises to obsolesce Entourage. That being the case, it would make sense for Apple to bundle its Exchange savvy, Snow Leopard version of Mail, iCal, and Address Book into the next version of iWork for sale to PowerPC Mac users and others who don't meet the minimum requirements for Snow Leopard. That move would also directly position iWork against Office and expand iWork's user base on the Mac platform. Current Office users sometimes argue that Apple needs to allow Microsoft to maintain its monopoly position in Office to prevent Macs from being shut out of the corporate world. Businesses do prefer to train employees in one set of software; iWork does not work like Microsoft Office, forcing companies to settle on one or double their user training efforts. However, Microsoft has already began work to ensure that Office on Windows does not work or look the same as its Mac version. The Windows edition was given a Ribbon UI for marketing reasons, with a Start Button-style user interface branding to tie it into Vista. That wouldn't work on the Mac side, so Microsoft gave Mac users an oddball, clownish user interface that is neither Mac-like nor immediately familiar to Office users. Because iWork works like the rest of Mac OS X and is both consistent and intuitive, users will pick it up faster than having to learn the quirky, lipsticked pig that is Office 2008 for Mac. Even Windows users are likely to find iWork easier to figure out than Microsoft's Mac version of Office. Apple's iWork still has a ways to go in matching every feature of Office, but it offers a much stronger foundation to build upon than the current version of Mac Office. Safari on Windows? Apple and the Origins of the Web The Web Browser Renaissance: Firefox and Safari Microsoft's Scorched Earth Office Policy. Microsoft is radically changing the Office user interface on the Windows side to force companies to adopt Vista while also attempting to stave off the advance of the free OpenOffice productivity software, which is also sold by Sun as StarOffice and by IBM as Lotus Symphony. OpenOffice (and other competing suites, including some online productivity offerings) have worked hard to copy the look and feel of Microsoft's Office to facilitate adoption by companies while requiring minimal new training. Microsoft's response is to take Office 2008 in a patented new direction that competitors can't follow, a trick it used to kill competition in the DOS market when it released Windows as a product that only appeared to work with MS-DOS, and subsequently Windows 95, a product that integrated MS-DOS. With iWork, Apple didn't try to copy the old Office look and feel, which has made little progress since the late 90s. Instead, it has fleshed out its own productivity software interface with direct feedback Inspector panels; Mac OS X-native, customizable toolbars; and close integration with other OS features from advanced graphics compositing to media library browsing to native font and color selection panels. Office Wars 4 - Microsoft’s Assault on Lotus and IBM This All Happened Before. While Microsoft's strategy of driving Office into a unique, proprietary direction makes sense as a way to disrupt compatibility and familiarity with open software, it is also leaving the door wide open for Apple to enter. This is exactly what happened five years ago when Microsoft dropped Internet Explorer on the Mac, creating a vacuum that resulted in Safari, which is now teamed up with Firefox in an effort to eat into IE market share and break open Microsoft's proprietary hold over web development. With advances in Javascript and HTML5-style sophisticated web applications, Safari is now helping to erode not only IE's control over the web, but also break up Windows' hegemony in application development. MobileMe demonstrates how rich, open web applications can provide familiar email, calendar, contacts, and other features using the cross platform web rather than a proprietary development platform. While Apple hasn't announced plans to to deliver iWork apps on MobileMe yet, their current availability for the Mac not only makes up for the weaknesses of Microsoft's Mac Office 2008, but also directs attention to the Mac platform and its unique set of productivity apps. By offering Snow Leopard and “iWork 2009�? with Exchange 2007 support as well as integration with MobileMe and Snow Leopard Server's push messaging services, Apple will be able to aggressively push Mac OS X and the Mac into new territory long held hostage by Microsoft. Myths of Snow Leopard 4: Exchange is the Only New Feature Apple’s Mobile Me Takes On Exchange, Mobile Mesh Snow Leopard Server Takes on Exchange, SharePoint Cocoa for Windows + Flash Killer = SproutCore WWDC 2008: New in Mac OS X Snow Leopard Myths of Snow Leopard 1: PowerPC Support — RoughlyDrafted Magazine Myths of Snow Leopard 2: 32-bit Support Myths of Snow Leopard 3: Mac Sidelined for iPhone Myths of Snow Leopard 4: Exchange is the Only New Feature! Myths of Snow Leopard 5: No Carbon! Myths of Snow Leopard 6: Apple is Out of Ideas! Myths of Snow Leopard 7: Free?! Myths of Snow Leopard 8: It's Just An OS. Cocoa for Windows + Flash Killer = SproutCore Apple’s other open secret: the LLVM Complier Ten Big New Features in Mac OS X Snow Leopard I really like to hear from readers. Comment in the Forum or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast! Submit to Reddit or Slashdot, or consider making a small donation supporting this site. Thanks!
Scott Woolley Attacks Apple TV in Forbes, Gets the Facts Wrong

Daniel Eran DilgerScott Woolley of Forbes tried his best to paint Apple TV as a colossal failure, but his article is based on supposition and false comparisons, and demonstrates he doesn't know much about the video distribution industry he writes about. Woolley described Apple TV as a flop, comparing his own unit sales estimate against the record breaking sales launch of the iPhone. Of course, lots of successful products might look like a flop compared to what appears to be the most successful consumer electronics product launch in history. Apple TV Sales.Woolley estimated sales of 250,000 Apple TVs, but he really doesn't know how many have sold, because Apple doesn't isolate sales numbers and it counts revenues of the Apple TV over a subscription basis like the iPhone. Apple rarely isolate product sales for any individual items, a competitive game played by most manufacturers. Instead, the company has typically reported revenue buckets for computers and iPods, and only occasionally breaks down sales for specific models or classes of models, such as laptops and desktops. It's therefore no surprise that Apple isn't publishing Apple TV figures. Woolley is doing his readers a disservice to speculate that "apparently the truth is too humiliating." Either he doesn't understand basic marketing, or he knows he's presenting a false angle to whip up a frenzy of ignorant sensationalism. As evidence of the Apple TV's "lack of sizzle," he only cites the fact that some Circuit City employee had "trouble locating the product's small kiosk," and that at a nearby Apple Store, the Apple TV had been "shoved aside" to make room for more iPods. Hobbies and Jobs.Jobs has described the Apple TV as a 'hobby' several times, once in talking to employees about his vision for Apple's future business. He described the Mac and iPod as two legs of a chair, and hoped the iPhone would act as a third leg. The Apple TV, he noted, might work out as a fourth leg in the future, but until then it was being run as a hobby and the focus was on establishing the iPhone.A hobby is something you do primarily for fun or experience, not as a profitable exercise, although hobbies can turn into big business. Thirty years ago, Steve Wozniak's hobby was wiring together electronics. Steve Jobs' hobby seems to be taking ideas and turning them into profitable businesses, as he did with Woz's computer design (Apple is now worth $120 billion), NeXT (sold to Apple in 1996 for over a half billion), and Pixar (sold to Disney for $7.4 billion in 2006). So when Jobs says he has a hobby, he's not talking about painstakingly putting ships into bottles. Lots of people dismissed the iPod in 2001; that product did take a few years to get established, but has since attained explosive growth. Many pundits also announced that Apple would become the iPod company and let go of its Mac sales, but Apple has also dramatically increased Mac sales over the last two years, in large measure due to the move to Intel processors[Inside Apple TV]Success Is Failure, Up is Down.Woolley says Apple execs ignored the product in its last quarterly earnings reports. Apple did spend its time talking about the iPhone, record Mac sales, and improved gross profit margins. Apart from the highlights of what it wants to talk about, what Apple executives say in earnings reports conference calls is largely based on what analysts on the call ask them.In the previous quarter, Tim Cook answered a question about Apple TV sales by saying, "we just started shipping on the third week in March. We're off to a very good start and we're going to continue investing in this area. We're very, very excited about the long-term potential of the product," but added, "we're not releasing the exact unit shipments."Apple never bragged that it would sell millions of Apple TV units per quarter, as it did with the iPhone. The company isn't making big money on the Apple TV. Its price--compared to the components inside it--indicates Apple knew the box wouldn't be a high demand seller, or it would logically set a higher price target. There's little money to be made in selling and supporting a $300 box full of nearly $250 in hardware. Instead, Apple offers the unit as an alternative way for consumers to make use of the developing video market in iTunes. [RSS: How Apple Will Change TV in 2007]Sustainable Platform Development.This slow growth strategy requires the playback pieces to be in place while the content lines up. Assembling both ends of a platform and distribution chain is the classic catch-22: which comes first, the eggs or the frying pan? Do you crack open eggs and let them sit out while you set out to obtain a frying pan, or put the pan on the flames and then go to the store to find eggs? Ideally, you have them both lined up before things get cooking.Apple had already added TV content to iTunes, and was selling respectable numbers of shows to users with 3" iPod screens or hunched over their PC. When it added movies, it couldn't really market the idea of rapid growth in iTunes without a TV-centric playback system. Apple is still working to add movie content to iTunes, but now it has a marketable way to sell them. [Brent Schlender's Apple TV: Fortune Dud or Fortune FUD?]Measuring Success By Accomplishment. Apple doesn't have to make fantastic money on the Apple TV for it to be a success, just as Sony and Microsoft can afford to actually lose money--billions in the case of Microsoft--if only sales of their game consoles take off at some point and establish a critical mass of a platform. That being the case, why would Forbes tear into Apple TV for not outselling the iPhone? The simple answer is that finding problems with Apple's ongoing strategy is so difficult that only a cheap shot that skirts reality can even hope to make the company look bad.Apple TV exists as a product to legitimize the company's movie strategy. Expanding sales of movies and TV content will help sell the iPod and retain a commercial availability of legal content for Mac users. Really, the main point of the iTunes Store is to save Apple from being ostracized by Microsoft in a dystopian world where all media is tied to Windows. Apple didn't have to destroy the market for Windows Media to establish iTunes as a success; that was just a nice bonus. After just short of a year of existence, iTunes certainly isn't the best movie selection on the web. However, while its easier to find more movies elsewhere, those sources don't offer the benefits of Apple's tightly integrated and well conceived ecosystem. [Universal vs Apple in the iTunes Store Contracts]Apple TV vs Netflix.One of the best options today is Netflix; it has nearly everything, but it involves waiting for days to get the DVD you request. If you get an unplayable DVD, you have no recourse but to wait out a few more days to get a replacement. Netflix has recently moved to offering subscribers instant playback over the web for a good variety of titles, but the service is Windows only and offers very low quality. It's a great way to watch a documentary or slapstick comedy, but it's not a cinematic experience, it's a YouTube experience. That leaves Netflix a very good option for people who like to watch lots of movies. For less than $20 per month, you can cycle through several movies a week and always have at least a couple DVDs available to watch. You pay a monthly fee whether you use the plan a lot or not, so if you go without updating your queue or are busy with other things, you pay for content you're not watching, just as with a cable subscription.The downsides to Netflix--and DVD rental in general--is that DVDs can't easily be accessed on demand, or kept in a digital library that's available to any TVs in the house or any iPods for portable playback. [Apple TV: Using DVDs and other Video Sources]Pulling the Woolley.Forbes' Woolley didn't mention Netflix. Instead, he boasted up TiVo, the Xbox 360, Slingbox, a yet to be delivered product from Poloroid, and Vudo, a small startup that sells downloadable movies for $20 each. All are apparently in far better shape than the Apple TV hobby, which is a great flop of a failure, according to Woolley. Except that he withheld the truth:the staggering, multibillion dollar losses of Microsoft’s Xbox every year over the last half decade.the regular, multimillion dollar losses at Tivo over the last several years--it lost $52 million last year, and another $19 million in the most recent quarter ending in July.Polaroid Corporation went bankrupt half a decade ago. Its name is being licensed by a holding group. Vudo is an interesting box offered by a group of WebTV and TiVo refugees. It's a $400 box with very similar features to the Apple TV. It also features rentals and has hardware support for 1080p and Dolby Digital surround. It demands a 3 Mbit Internet connection.  Slingbox is a streaming device that transmits a video signal over a network. It has nothing to do with Apple TV.So Wolley paraded out some real failures, some vaporware, a promising potential rival, and something completely unrelated. That's proof of the Apple TV's great failure? In contrast, it looks like Apple is among the few companies with a viable plan for video distribution, and stands among the minority who can actually earn any profit at all.[Ten Myths of the Apple TV: 5.1 Audio][Ten Myths of the Apple TV: Xbox and Hardware][Apple TV: Turn DVI into HDTV; HP Drops Microsoft]Wholly Weaselly Woolley.Not content with simply blowing out some ignorant misinformation, Woolley then went on to castigate Jobs for choosing to "shut out millions of Web downloads on YouTube" with the release of Apple TV in a "parochial and proprietary approach" that forced users to get all their content from the iTunes Store. Except that isn't the truth at all. Is every feature Apple adds to is products now going be described as a "freedom previously withheld by Jobs' arrogant tyranny" in retrospect? What a weaselly, desperate spin! Woolley also stated that "NBC Universal scrapped its deal to sell movies and shows via iTunes, making Apple TV even less appealing." While admitting that Apple backed out of negotiations with NBC Universal after the studio made absurd demands, Woolley called Apple "sulky and pious" for doing so. Sounds like Woolley couldn't find a story and had to make one up with the help of a thesaurus. One should expect more from Forbes. For his sloppy efforts in crafting a sensationalist headline, Scott Woolley gets a Zoon.What do you think? I really like to hear from readers. Comment in the Forum or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast! Submit to Reddit or Slashdot, or consider making a small donation supporting this site. Thanks!
TUAW Exclusive: Aaron Patzer on the future of mobile finance, Mint.com, and Quicken on the Mac

Filed under: Software, Internet Tools, TUAW Interview At the age of twenty-six, Aaron Patzer founded the financial website Mint.com. In many ways Mint was much like an Apple product: it had a simple interface, it was easy to understand and use, and many of Mint's early adopters became very loyal evangelists. Word of mouth spread, and just 18 months after its launch (Mint officially went public in 2007), Mint had added its one millionth user. To the dismay of many, Mint sold to Intuit in September 2009 for $170 million. I say dismay because many users of Quicken products had been less than thrilled with Intuit's offerings for some time, and some people were concerned what a twenty-year-old company that seemed stuck in its ways would do with a popular user-friendly Web 2.0 startup. Out of all the negative press, perhaps Mac users could be forgiven for having the most anxiety over the acquisition. Many had abandoned Quicken Mac 2007 in favor of Mint.com. Mac users wanted to move on from the stale Quicken ecosystem and go with something simple and easy. Now, that simple and easy solution had moved to where the users had escaped from. Luckily, Intuit wasn't like other companies who buy smaller start-ups just to eliminate a competitor. Intuit recognized that Patzer and his team possessed the much-needed original financial software ideas and UI design mojo to put a spark in their aging products. In November 2009, Intuit made Aaron Patzer VP/GM of Intuit's Personal Finance Group -- which left him in charge of Intuit's personal finance offerings, including Quicken for Mac. It was January 2008. At Macworld Expo, Steve Jobs had just unveiled the MacBook Air. Over at Intuit's booth, the company was previewing an anticipated update to Quicken Mac 2007 - one that didn't require Rosetta to run and didn't have an un-Mac-like UI. Unfortunately, the UI that Quicken ended up with consisted of a Cover Flow-esque interface. It was 2008 after all, and Cover Flow was the hot new UI element, but this was a finance app. We didn't need glitz when we just wanted to see how much cash we had in the bank. That aside, the single-window interface was a welcome change. Intuit announced that Quicken Mac 2007's sequel, Quicken Financial Life for Mac, would ship in the Fall of 2008. Fall 2008 came and went. At Macworld Expo 2009, Intuit previewed a new beta of Quicken Financial Life for Mac and delayed its release again until Fall 2009. I was an early tester of the new beta, and it was buggy; the user interface looked friendlier than it actually was - in other words, the beta was everything you had come to expect from an Intuit product for the Mac. July 2009 came around and, no surprise, Intuit announced it was delaying Quicken Financial Life again, this time until 2010. 2010 - four years after the last version of Quicken for Mac came out (2007 was released in 2006). This time Intuit released a statement all but admitting that the company had failed at providing the Mac with usable financial software: Feedback from Mac customers led us to rethink our approach to developing Quicken for Mac. We went back to the drawing board and are making changes to everything from what the program does to how it looks. We spent extra time building a reconcile mode for the new register, a robust Windows-to-Mac transfer function for new Mac users (and existing customers running Quicken on a Windows virtual machine), and redesigned the experience to make it look and feel like a native Mac application should. At the same time, Intuit announced Quicken Financial Life for Mac would be available for pre-order from Intuit's site on October 12, 2009. Guess what happened? That's right. But at least this delay was only two months. By the time the product actually did go live with pre-orders many, including myself, thought it was too little, too late. Luckily though, something happened at Intuit between the pre-order delay in October and the December pre-order release: Aaron Patzer was put in charge of Quicken Essentials for Mac (they scrapped the Quicken Financial Life name for a reason I'll get to in a moment). I interviewed Aaron by phone yesterday and he had a lot of things to say about the frustration Mac users have with Intuit. Perhaps that's because he experienced the same frustration with Quicken - and that frustration led him to found Mint.com. Speaking with Aaron, I could hear the passion in his voice for simple products that allow users to easily access their data in a straightforward way. Those original ideas and UI design mojo I mentioned earlier? Aaron put them to work right away. "When I first saw Quicken Financial Life, it had Cover Flow for no reason," he laughed. Cover Flow? No reason? Gone. "Quicken for Mac 2006 and 2007 were C/C++ programs that looked like bastardized versions of the Windows product. Little things matter," he told me. "In the old apps you would think you were supposed to press Command-A to select all of the entries in your registry, because that's what Command-A does on a Mac - it selects all. But in Quicken Mac 2007 it would actually bring up your accounts list. It's little things like that, that you could tell the people [writing the program] weren't real Mac aficionados." Aaron himself uses a 15" MacBook Pro. The team that he spearheads for Quicken Essentials is a group of "Mac guys who live and breathe this stuff." The team consists of "five or six developers and three guys on QA with product managers coming on and off and the graphics guys switching between the Windows and Mac versions." Speaking of Quicken on Windows, Aaron himself wrote the spec for the next version of Quicken for Windows (2011, due out later this year). Why is that important? Because Aaron has a clearly defined vision of what the future of financial software will look like. "You'll start to see the mess of all the [Intuit] products merged together. Longer term it shouldn't matter where you use your financial application, whether it's on the Mac, Windows, or Linux. I want to get everything to parity [on] the features and actually do the back-end so it's all a consistent single data model - probably based on Mint - and then just skin the front ends (applications) to look like a Mac product, to look like a Windows product, to look like an iPhone or an Android app - to take advantage of the unique advantages of those platforms. But the back-end would be the same so you can just migrate any time you want to from Mint.com to Quicken Essentials for Mac to your Android phone or iPhone." Well, that sounds awesome, but what about people that have years worth of old Quicken data? "Eventually we will make it so you can just one-flip click your 20 years of data into the cloud and pull it down on any of these devices - that's the holy grail and it'll take over a year to do that,' he says. "But you can see that already in using the new QEM - it's using a lot of the same user experience paradigm (the way you budget on the Mac, the way you click through the pie charts) and that makes the back-end easier." That's the larger picture, and after listening to Aaron's enthusiasm, if anyone can make it happen, it'll be him. Let's get back to Quicken Essentials for Mac, though. "It's called Quicken Essentials for Mac because it's what we consider to be essential for most users - about 80% of users." It's not just what Aaron and his team think is essential; it's what people tell them they want. "We do a lot of usability studies, that's why Mint turned out the way it did. We applied the same to QEM. We went to people's homes and watched them use it. The majority of them just want to know: How much do I have? How much do I owe? How much do I spend on gas and food? How many times do I go to this restaurant? How many times do I go to Starbucks? What investments do I have? Let me set a budget to control my spending." Yeah, but what about the thing many arm-chair reviewers talk about? "Only 6% of users across all platforms use bill pay," Aaron says. "Most people still go to their bank's website to pay a bill." What about other requested features, like deeper investment tools? That's where the future of Quicken on the Mac comes in. Intuit isn't abandoning the Mac platform anytime soon; in fact, they're embracing it: "For the next version of Quicken for the Mac we are planning two SKUs: Quicken Essentials and a Deluxe version which adds the deeper investment tools - history of investments, stock lots (buying shares of one stock at different times), etc." You may rightly point out that Quicken for Windows and even the old Quicken for Mac supported these investment tools and that Quicken for Windows supports bill pay (for the paltry 6% who actually use it), but give it time. Aaron has only been on QEM for four months now, but has already helped completely reinvent Quicken on the Mac in that short timespan (yes, it's finally a Cocoa app). Though many may complain of the lack of investing/bill pay features, I can only liken Quicken Essentials for Mac to QuickTime X. Both apps have been rewritten from the ground up to replace clunky legacy code that would have slowed their scalability in the future. Just as QuickTime X is missing some of the features of QuickTime 7, Quicken Essentials for Mac is missing some of the features of Quicken Mac 2007 - for now. But because of the clean-sweep rewrites, these new applications are just the launching point for the programs into a better, more feature-rich future. I've been playing with Quicken Essentials for Mac for a few days now (I'll have a full review of it on February 25) and I can already tell you, I'm a convert. I abandoned Quicken for Mint, but QEM has brought me back into the fold. It's worth it for the Cocoa rewrite alone. What else does Intuit have in store for the Apple community? Aaron told me that after Mint releases its Android app, the team will be adding features to the next iPhone version. Some of those features include adding manual transactions - the ability to enter checks that haven't cleared yet, and an easier way to enter cash. "Doing that on the iPhone is probably the most useful way to do it because you are usually paying cash in a cab or buying a quick coffee with it." Another thing under consideration is an ATM locator. "We know which bank accounts you have so we can tell you which ATMs in your area are not gonna charge you a fee." Also expect to see an iPad app. "Yes, it's something we've been looking into. Ideal implementation would be Mint's pie chart that you can click through and dive into to see Food-Dining-McDonald's, etc. Where you could use pinch to expand and contract." But the iPad app won't be available at launch and probably not before late summer at the earliest. What about Aaron's brainchild? I use Mint for all my US accounts, but what about my UK bank accounts? Will the rest of the globe soon be able to utilize Mint.com? "Mint is working with the Global Division at Intuit, planning how to internationalize our code base." As Aaron points out, that's one of the advantages of such a large company taking over a Web 2.0 startup - the startup can use the company's resources to go further than it could have on its own. As for that large company? Well, something tells me that acquiring Mint and Aaron Patzer is the best thing that could ever have happened to Intuit - and you can take that to the bank.TUAWTUAW Exclusive: Aaron Patzer on the future of mobile finance, Mint.com, and Quicken on the Mac originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 17 Feb 2010 20:00:00 EST. Please see our terms for use of feeds.Read�|�Permalink�|�Email this�|�Comments Apple - Aaron Patzer - Quicken for Mac - Intuit - Quicken
Apple 2010 Q1 earnings announced... and they're magnificent

Filed under: Apple FinancialApple's press release discussing the FY10 Q1 earnings (the December '09 calendar quarter) has been transmitted to the ether, and the SEC has the form 10-Q. You can read the whole thing at Apple's investor relations page, but let us sum up: goodness gracious. Earnings per share (under GAAP rules) were at $3.67, with a total revenue number of $15.68B; net profit was $3.38B. Mac sales for the quarter hit 3.36 million and iPhone sales came in at 8.7 million (under analyst estimates of 9.1 million). The company has over $23B in cash and short-term investments. Ahead of today's earnings news, AAPL was up over 2.5 percent for the day, closing at 202.87; market mood monitor Piqqem had analyst estimates largely bullish at $2.07 EPS and $12.05B in revenue. Join us momentarily for our liveblog of the analysts' call at 5 pm ET. One more thing: a quote from Steve Jobs. "The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about." Us too. Disclosure: I hold a small, long-term position in AAPL. See the full release below.Apple Reports First Quarter Results All-Time Highest Revenue and Profit New Accounting Standards Adopted CUPERTINO, California-January 25, 2010-Apple(R) today announced financial results for its fiscal 2010 first quarter ended December 26, 2009. The Company posted revenue of $15.68 billion and a net quarterly profit of $3.38 billion, or $3.67 per diluted share. These results compare to revenue of $11.88 billion and net quarterly profit of $2.26 billion, or $2.50 per diluted share, in the year-ago quarter. Gross margin was 40.9 percent, up from 37.9 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter's revenue. Apple sold 3.36 million Macintosh(R) computers during the quarter, representing a 33 percent unit increase over the year-ago quarter. The Company sold 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter. Apple sold 21 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter. During the quarter Apple elected retrospective adoption of the Financial Accounting Standards Board's amended accounting standards* related to certain revenue recognition. Adoption of the new accounting standards significantly changes how the Company accounts for certain items, particularly sales of iPhone(R) and Apple TV(R). "If you annualize our quarterly revenue, it's surprising that Apple is now a $50+ billion company," said Steve Jobs, Apple's CEO. "The new products we are planning to release this year are very strong, starting this week with a major new product that we're really excited about." "We are very pleased to have generated $5.8 billion in cash during the quarter," said Peter Oppenheimer, Apple's CFO. "Looking ahead to the second fiscal quarter of 2010, we expect revenue in the range of about $11.0 billion to $11.4 billion and we expect diluted earnings per share in the range of about $2.06 to $2.18." Apple will provide live streaming of its Q1 2010 financial results conference call utilizing QuickTime(R), Apple's standards-based technology for live and on-demand audio and video streaming. The live webcast will begin at 2:00 p.m. PST on January 25, 2010 at www.apple.com/quicktime/qtv/earningsq110/ and will also be available for replay for approximately two weeks thereafter. *Retrospective Adoption of Amended Accounting Standards On September 23, 2009, the Financial Accounting Standards Board ratified Emerging Issues Task Force (EITF) Issue 08-1 and EITF Issue 09-3, resulting in the issuance of accounting standard updates ASU 2009-13 and ASU 2009-14. Apple was required to adopt the new accounting standards no later than the first quarter of fiscal 2011. Apple elected to adopt the new standards during the first quarter of fiscal 2010, as reflected in its Quarterly Report on Form 10-Q for the quarter ended December 26, 2009, which was filed with the SEC on January 25, 2010. The Company also filed a Form 10-K/A to amend its Form 10-K for the year ended September 26, 2009 solely to reflect the retrospective adoption of the new accounting standards to the periods presented in that report. Additionally, Apple filed a Form 8-K that included selected quarterly financial schedules reflecting the impact of retrospective adoption of the new accounting standards and reconciling the application of old and new accounting principles to historical income statements, balance sheets, cash flow from operations, deferred revenue and summary data information. These financial schedules will also be available on the Company's website at www.apple.com/investor. The new accounting principles result in the Company's recognition of substantially all of the revenue and product cost for iPhone and Apple TV when those products are delivered to customers. Under historical accounting principles, the Company was required to account for sales of both iPhone and Apple TV using subscription accounting because the Company indicated it might from time to time provide future unspecified software upgrades and features for those products free of charge. Under subscription accounting, revenue and associated product cost of sales for iPhone and Apple TV were deferred at the time of sale and recognized on a straight-line basis over each product's estimated economic life. This resulted in the deferral of significant amounts of revenue and cost of sales related to iPhone and Apple TV. Because Apple began selling both iPhone and Apple TV in fiscal 2007, the Company retrospectively adopted the new accounting principles as if the new accounting principles had been applied in all prior periods. Consequently, the financial results of each quarter from fiscal 2007 through fiscal 2009 have been revised. The Company believes retrospective adoption provides analysts and investors the most comparable and useful financial information and better reflects the underlying performance of the Company's business. For additional information refer to the "Explanatory Note" in Apple's Amendment No. 1 to its Annual Report on Form 10-K for the year ended September 26, 2009. This press release contains forward-looking statements including without limitation those about the Company's estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company's reaction to those factors, on consumer and business buying decisions with respect to the Company's products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company's gross margin; the inventory risk associated with the Company's need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company's business currently obtained by the Company from sole or limited sources; the effect that the Company's dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; the Company's reliance on the availability of third-party digital content and applications; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company's dependency on the performance of distributors and other resellers of the Company's products; the effect that product and service quality problems could have on the Company's sales and operating profits; the Company's reliance on sole service providers for iPhone in certain countries; the continued service and availability of key executives and employees; war, terrorism, public health issues, and other circumstances that could disrupt supply, delivery, or demand of products; potential litigation from the matters investigated by the special committee of the board of directors and the restatement of the Company's consolidated financial statements; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company's financial results is included from time to time in the Company's public reports filed with the SEC, including the Company's Form 10-K for the fiscal year ended September 26, 2009 and its Form 10-Q for the quarter ended December 26, 2009. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates. TUAWApple 2010 Q1 earnings announced... and they're magnificent originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 25 Jan 2010 16:47:00 EST. Please see our terms for use of feeds.Read�|�Permalink�|�Email this�|�Comments iPhone - Apple - Steve Jobs - Financial Accounting Standards Board - IPod

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