Gameloft promises 15 iPhone games in 2008

Are you ready for a saturated iPhone gaming market? Because, brother, its coming. MacNN reports that Gameloft, one of the leading developers of games for Apple's iPod and iPod Nano lines has declared that they will produce at least 15 games for the iPhone in 2008. Frankly, I wish they'd slow down a bit and produce 1 or 2 quality games, instead of shoving 15 out the door. When you add heavy hitters EA, and SEGA as well as Freeverse into the mix (and I better get my native Frenzy from...

Are you ready for a saturated iPhone gaming market? Because, brother, its coming. MacNN reports that Gameloft, one of the leading developers of games for Apple's iPod and iPod Nano lines has declared that they will produce at least 15 games for the iPhone in 2008. Frankly, I wish they'd slow down a bit and produce 1 or 2 quality games, instead of shoving 15 out the door. When you add heavy hitters EA, and SEGA as well as Freeverse into the mix (and I better get my native Frenzy from Iconfactory) - the iPhone gaming market is already looking kind of crowded. With indy developers already tinkering with the iPhone SDK as well, you can expect a plethora of games to hit the iPhone - the question is…how many of them will be good?

  • Hot Future Tech Coming to Your Mac, iPhone and iPad

    Some seriously cutting-edge tech is cresting the horizon, ready to take your Apple devices and other gear to the next level of awesome. We’ve searched out the breakthroughs on the verge of becoming reality to discover how Macs, iDevices, and other tech are about to become even more impressive. Illustrations by ArtBombersIf you’re a regular reader of Mac|Life, you know that every January we look at the fanciful future of Apple, ranging from the prototype cars to the VR goggles that might emerge from Cupertino one not-so-soon day. This is not that story. This story is about real tech that genuinely works--it’s visible on the horizon, and it could be in your Apple gear in a year or three. Think of this story as a preview of the near future.Of course, we can’t say for sure that all this technology will end up in future products (we’re good, but we’re not psychic). Some of it may never leave the lab. What you can rely on is that old standards will hit their technical limits, and progress will march on. But for a reasonable-guess preview of how Macs, iPhones, iPads, iPods, and other tech will grow, evolve, and improve in the coming years, continue reading. The Display's the Thing Since the original Macintosh, our screens have been passive windodws into Apple's machines. That's about to change. 3D in Your Home Three-dimensional TV has been a glimmer in the eye of television and movie studios since House of Wax and other 3D features first popped out at audiences in the 1950s. But the gimmick never caught on, thanks in large part to clunky technology that sacrificed picture quality. As James Cameron would be happy to explain to you, times and tech have changed, and in 2010, 3D is making the jump from the big screen into our homes…and hands.Despite technological advances, the principles behind 3D haven’t changed much in 60 years. When a 3D image is displayed, two pictures of the same scene taken from different perspectives are shown. Those spiffy glasses make sure each is sent to only one eye, then our brain combines the two images into one, complete with the illusion of depth. A more mysterious part of the brain is responsible for deciding if it’s worth paying 10 bucks for popcorn at the multiplex.But really, we can’t picture Steve wearing those dorky glasses at the introduction of the iMac 3D (but when we do, it always puts us in a good mood). Simplicity is Apple’s mantra, and what’s simpler than 3D screens that do the filtering for you, providing a 3D picture while eliminating the need for special eyewear? Such screens--called autostereoscopic displays--exist today. Some are peppered by tiny lenses that direct images to each eye; others use a layer of fine slits to split the display’s light in two. One of these technologies is about to get a boost from Apple’s biggest mobile-gaming rival, Nintendo. Announced this March and due for release in spring 2011, the Nintendo 3DS will be nothing less than a shot from the House That Mario Built across Cupertino’s bow. This next-gen upgrade to the popular DS handheld will sport sophisticated dual touchscreens, motion control, and--mamma mia!--autostereoscopic 3D.Competition is another Apple mantra, and it’s no secret that Apple sees games as a big part of the success of its Multi Touch devices. Steve won’t sit still if competitors like Nintendo can gain an advantage that draws gamers away from Apple and back to the Mushroom Kingdom. If Cupertino can improve on the 3D experience offered by Nintendo’s next handheld, you can bet that App Store games--and maybe even the iPhone and iPad OS--will enter the third dimension too. OLEDs...So Pretty! Today we watch videos everywhere from the living room to the hotel room on our HD TVs, MacBooks, and iPads. As great as those devices are, couldn’t they all stand to have even thinner, brighter, and more energy efficient screens? Trick question--of course they could. The good news is they will, thanks to OLEDs, an acronym for organic light-emitting diodes.OLED screens aren’t grass-fed, free-range displays sold at Whole Foods, but they do use organic material (that is, material derived from the element carbon) to produce a picture. Unlike traditional LCD screens that require power-hogging backlights to project their images, OLEDs generate their own light when electricity passes through the organic polymers sandwiched between layers of film in the display. Because those layers are only about 500 nanometers thick (that’s even skinnier than a human hair) and don’t require much else besides a power source to work, OLED screens can be dramatically slimmer and lighter than conventional displays now on the market.Better still, large OLED displays are relatively easier to make than LCDs, and their gorgeous picture makes your spiffy plasma TV look like a 1950s Zenith. That’s because there’s no need to grow sheets of fragile crystals. Instead, organic molecules are sprayed onto film in a process much like inkjet printing, and that film can be transparent, flexible, or even foldable. An OLED screen’s flexibility and toughness make it suitable for use in a wide range of gadgets, most of which haven’t been invented yet. From giant HDTVs and miniaturized smartphones to futuristic heads-up displays in cars, OLEDs can potentially be incorporated into almost anything--potentially even woven into clothing. And because of their brightness, vibrant colors, and wide viewing angles, you’ll always look great in your 720p iSweatshirt Pro.But don’t camp out in front of your local Apple Store for certified-organic MacBooks or casual wear just yet. While OLED screens are popping up in more and more devices (perhaps most famously in Google’s Nexus One smartphone), the technology’s best days are yet to come. Manufacturing OLED screens is still an expensive proposition, leading to high prices and tepid consumer interest. But as OLED’s momentum builds and costs drop, expect to see a gradual shift in the computer and electronics world away from LCDs, much like the transition that phased out bulky, inefficient CRTs. And expect to see Apple jump on the OLED bandwagon when the time and money are right. With its combination of energy efficiency, size, and image quality, we think OLED has a bright future in Apple’s Macs and its growing line of sleek mobile devices. E-Papers, Please Popularized by e-readers like the Kindle, e-paper has plenty to offer a company focused on mobile devices. Its slim design is durable, lightweight, and legible in bright sunlight. The secret lies between the sheets--plastic sheets holding tiny wells filled with black and white particles suspended in liquid. When the wells are charged, the particles move to the screen to appear as text. No backlight is required, and because electricity is only used once to draw the contents of each page, e-paper sips power compared to the LCDs in Apple’s portable lineup. Color e-paper is so hot, you gotta wear gloves. Metaphorically speaking, that is. Photo: LG.Phillips LCD., LTD.But while e-paper does monochrome well, most of today’s e-readers use filters to colorize their black and white text with pictures--and they simply can’t compare to LCDs. That will change. Philips is working on new technology using colored particles in a process much like blending ink dots in traditional print. The results should finally make good on e-paper’s promise, but they’re still years away.Even then, will Steve subscribe to e-paper? The iPad’s LCD screen would seem to be the last word on the subject, but Apple could always use multiple displays in its devices. For instance, e-paper battery monitors could offer much more information than the little green lights they use today. The Wireless War If you’re like us, your living room entertainment setup is the second most precious collection of gear in your home (next to your beloved Mac, of course). Every night, you’re on the couch with a bowl of popcorn in front of an HD screen complete with a Blu-Ray player and 7.1 sound. Trouble is, that sweet setup means fistfuls of wire to fuss with. But those knots may not stay tangled much longer.As home entertainment setups get more complex, something has to give. If two competing wireless standards--WirelessHD and Wireless Home Digital Interface (WHDI)--have anything to say about it, that something will be our HDMI, DVI, and other AV cables. Both standards promise something like Wi-Fi for multimedia. Compatible devices (laptops, game consoles, and mobile phones) will use them to find your HDTV automagically over the air in a system that “just works”--and the whole idea of ditching all those cords works in a big way for us.WirelessHD devices may be available from Panasonic, LG, Vizio, and other manufacturers by the time you read this. WirelessHD delivers uncompressed video up to 1080p, multichannel audio, and other data--including Hollywood-approved DRM--at speeds up to 4Gbps, with a theoretical ceiling of 25Gbps. That’s a lot of data, but WirelessHD will only carry it up to 33 feet. The WHDI standard will move your movies as far as 100 feet, but at only up to 3Gbps. You’ll be able to compare how the two standards fare against each other when WHDI devices hit stores late this summer or early fall. Only time will tell which of these standards will be a hit with consumers or whether Apple will adopt one or play a waiting game. Let’s hope we’re not kept waiting for the release of Avatar 2 before we can stream movies, games, and more from our iPads to our televisions.» Future Apple Devices: iPad 3, iMac 3D, Cinema Display» Expected Arrival Date: 2013» You'll Also See It In: HDTVs, handheld game consoles, displays» Future Awesomeness Rating: Deeply AwesomeNext page: Printers and Processors >>Powerful Prints Yes, print and printers have a future in our networked world. No, they won't be like anything you've seen before. Fab It Yourself Teleporters and matter replicators may be the stuff of science fiction, but with 3D printers, you can create physical objects with your Mac out of thin air (and a lot of plastic). Apple hasn’t sold printers since 1997, but if anything could get them back into the game, 3D printing is it.For decades, 3D printers have been used to create “rapid prototypes” for manufacturers and architects. The idea is much the same as conventional printing--you design something on your computer, and the printer produces a hard copy. But these hard copies need time to cool. 3D printers take designs built in 3D modeling programs and melt plastic to “print” them with thin strands built up layer by layer into a finished product. The idea is about to get a big boost from HP, which will begin selling 3D printers this year at “bargain” prices expected to start under $15,000. So much for 3D printing for the rest of us, right?The MakerBot prints...in 3D! Want.Not quite! If you have a techie DIY streak, 3D printing can be yours today for under $1,000. MakerBot’s compact Cupcake printer is available as a kit that, once assembled, lets you manufacture objects up to 4x4x6 inches using Lego-quality ABS plastic. The idea is catching on, and other low-cost 3D printers (like the RepRap and Desktop Factory) are poised to slowly do what HP’s high-end offerings probably won’t--make 3D printing the desktop publishing of the next decade.Of course, it will take a while for 3D printing to catch on, but if it does, expect Apple to take note. After all, our Macs have helped us make things since 1984. There’s no reason to stop now. An Inkless Job, But Someone Has to Do It Let’s face it, next to Mafia Wars and Farmville, printing is one of the biggest energy hogs in an office. The paper and toner cartridges required by today’s printers consume a lot of energy to use and recycle. But greener workplaces may be one step closer to reality thanks to two new inkless, reusable printing technologies that are poised to send old-fashioned hard copies sailing on a one-way trip into the wastebasket of history.Late last year, Japan’s Sanwa Newtec company introduced the PrePeat 3100 II, a compact black-and-white printer that prints using heat instead of ink. The secret’s in the “paper”--flexible, waterproof, recycled plastic that reacts to the PrePeat’s thermal mechanism. Best of all, when you don’t need a page any longer, you can just feed it back into the PrePeat to erase it or print a new document as many as 1,000 times per page. Right now this green new world will cost you (the PrePeat retails for $5,600), but expect prices to drop if the technology becomes more widely adopted.Meanwhile, researchers at Xerox are using ultraviolet light to develop a technology called Erasable Paper. The process hits specially coated paper with a specific wavelength of UV rays to print your document to the page, and you can erase and reuse a sheet whenever you need to. If that sounds like a tanning bed for interoffice communications, you’re more right than you know. Like a tan, these printouts fade away over time, and within 24 hours, a UV-printed page will be blank again. While self-destructing Mission: Impossible documents are cool (and well-suited to sharing data with short lifespans), the limitation is one reason Erasable Paper is still being refined in Xerox laboratories.» Future Apple Devices: iLife '13» Expected Arrival Date: 2013» You'll Also See It In: iLife '13» Future Awesomeness Rating: Fit To Print Dueling Processors Current technology can only take CPUs so far. But don't worry--tomorrow's breakthroughs are being designed today. More Cores for Your Buck Smaller processors offer greater speed and improved energy efficiency, but engineers racing to make the best chips possible are running afoul of the laws of physics. Conventional manufacturing methods can only make circuits so small, and even the power of Steve’s reality-distortion field can’t change that. But some amazing new technologies might.For years, multi-core technology has given us Apple chips that pack the power of multiple CPUs into a single chip. Intel’s Xeon, Core i7, and venerable Core 2 Duo processors deliver up to six cores, and eight-core machines are coming soon. We hate to break it to those processors, but a new prototype from Intel unveiled late last year promises that a lot more muscle is on the way to the Mac.Intel calls it the single-chip cloud computer (SCC), and it boasts a whopping 48 cores on one processor…with room to grow to over 100. Computers derived from the SCC will bring the brawn of today’s massive data centers (the “cloud” of the chip’s name) to desktop-sized machines, paving the way for smaller, greener clusters. Initially, Intel is planning to build only 100 of these experimental chips so engineers can figure out what to do with all that power before it lands on the market. Intel is just one of the companies now developing “many core” processors, but given its relationship with Apple, it’s a good bet that the first Mac with the power of the cloud will have Intel inside. DNA Processors Meanwhile, another company is taking a radically different approach to building tomorrow’s processors. Last year, researchers at IBM announced a chipmaking breakthrough that uses something called “DNA origami,” and it’s as cool as it sounds. The process arranges strands of DNA into shapes used as scaffolding for carbon nanotubes and silicon nanowires, the tiny structures that could one day move data through really, really small processors.DNA origami is a “bottom-up” approach to chipmaking that builds the chip’s circuits, as opposed to more conventional “top-down” methods that carve silicon away, and it has a promising future. DNA designs could potentially deliver chip circuits as small as 6 nanometers--that’s just dozens of atoms wide! So Apple has good reason to keep an eye on how its story unfolds. They’ll have to be patient. The technology is still evolving and likely won’t produce commercial chips for another five years at the soonest.» Future Apple Devices: MacPro Extreme» Expected Arrival Date: 2015» You'll Also See It In: Windows PCs, Skynet» Future Awesomeness Rating: Sheer GeniusNext page: New Wires and New Storage >>Magic Buses Our future gadgets will do more wirelessly than ever before. But they'll be able to do even more with wires. It's USB's World, We Just Live Here Once an upstart newcomer, USB has become an elder statesman in the electronics world with a presence in almost every device on Earth. But USB’s data-transfer speeds, last boosted by USB 2.0’s introduction in 2001, haven’t aged gracefully. Thankfully, USB 3.0 is here to breathe new life into an old favorite.USB 3.0 cables definitely lose the beauty contest to Light Peak (below).At first glance, USB 3.0 (a.k.a. SuperSpeed USB) doesn’t seem like a radical departure from its predecessor, and that’s a good thing. It’s backward-compatible with USB 2.0 and even uses the same rectangular port we all know and love, so your old devices will work just fine with the new standard. So don’t worry, you won’t have to buy a new USB beverage warmer for your cubicle.But USB 3.0 brings two new tricks to the table. The first is speed--its transfer rates reach up to 5Gbps, or 10 times USB 2.0’s performance. The second is improved power management, which means reduced power consumption and more juice for devices that need it. USB 3.0 gear is already on the market, so it’s only a matter of time before Cupertino rolls out the first Macs with the SuperSpeed standard. We hope they come soon--we’ve got HD video to import! One Wire to Rule Them All Fiber optic cables, long used by telephone companies to connect landline phone calls, have numerous advantages over traditional copper wires. So why haven’t they made it to the desktop yet? Intel hopes to put that question to rest with a new technology called Light Peak.Light Peak is Intel’s answer to…well, just about every cable in use today. From HDMI to USB, if it carries data, Light Peak can replace it. That’s because Light Peak’s bandwidth starts at 10Gbps, and its theoretical ceiling is a whopping 100Gbps. And since Light Peak’s flexible fiber optic cables transmit light, not electricity, they can carry data up to 100 meters without a hitch. That’s plenty more meters than we need, but some room to grow can’t hurt, right?Light Peak brings fiber optic speed to computing. And pretty colors, too.However, despite a planned 2011 rollout, don’t expect to sync your 5G iPhone with Light Peak. Intel is still working out ways to combine power with Light Peak to charge devices while beaming data at warp speed. One thing’s for sure, though--when Light Peak finally strikes, it’ll be fast.» Future Apple Devices: Almost all of 'em» Expected Arrival Date: 2011» You'll Also See It In: Every gadget on Earth» Future Awesomeness Rating: Blazing Hot Reading, Writing, Revolutionary Say goodbye to your old drives. Say hello to a new world of speedy storage. It's RAM! It's a Hard Drive! It's Both! There’s nothing New Age about “universal memory,” but it could usher in a new age of computers and electronic devices. Universal memory is any next-gen storage that combines the speed and affordability of today’s DRAM with the permanence and capacity of flash memory. Two technologies are fighting to rewrite the rules, and the winner may be coming to the Mac sooner than you think.Phase-change memory (PCM) gets our vote, if only for its cool name, which is derived from the use of chalcogenide glass that changes from a crystalline to an amorphous state with heat. It’s the same material used to make rewritable optical discs, but in PCM, the two states represent different electrical charges, or a zero and a one. PCM represents a major leap in durability over flash memory, and can be written to up to 100 million times versus flash’s upper limit of just 100,000 read-write cycles. Samsung has already begun producing 512MB PCM modules for use in mobile phones, but 1GB modules are still on the way. Looks like phase-change doesn’t happen overnight.The race for better memory is run on a tiny field, though, and IBM’s racetrack memory may have the inside track. It uses something called spintronics--don’t you want to hear Steve say that at a keynote?--to manipulate electrons into moving magnetic bits down nanoscopic, U-shaped “racetracks” to read and write data at blazing speed. Yet racetrack memory’s biggest asset may be its scalability, theoretically allowing HDD-size capacity to be squeezed into a much smaller area than competing technologies allow. But until racetrack memory is ready to leave IBM’s labs, this dark-horse contender will be one to watch, not buy. Kind of Blu Steve famously quipped that bringing Blu-Ray to the Mac was “a bag of hurt,” but Sony’s multimedia power-platter is still rolling along after years of Cupertino’s cold shoulder. Movie lovers--and anyone who wants to share giant files--can take comfort that when Blu-Ray finally arrives on Macs, it’ll be better than ever. Having long shed its 25GB limit, Blu now boasts capacities of up to 400GB, and 1TB discs are coming in just a few years. The promise of this year’s 3D Blu-Ray players is just one more feature that will keep Mac fans gazing longingly--sigh--at Big Blu’s bag of tricks.» Future Apple Devices: MacBook nano, Apple TV Blu» Expected Arrival Date: 2013» You'll Also See It In: Smartphones, PCs» Future Awesomeness Rating: Memorably CoolNext page: Networking, Power, and Interaction >>Network It Out Tomorrow's wireless communications will be more important than ever. Good thing our networks will be able to keep up. 4G or Not 4G? Poor AT&T. Just as it’s getting the hang of supporting the iPhone on its 3G network, 4G networks will begin popping up from Sprint this year and from archrival Verizon in 2011. What does that mean for us, besides catty PR fights among the carriers? A blazing fast mobile internet with enough bandwidth for HD movies, video chats, and--we hope--fewer dropped calls.Like 3G wireless networks, 4G isn’t a single new technology. It’s a blanket term for a range of technologies and specifications that add up to the same thing: speed. Current 3G offers downloads of roughly 1.4Mbps. Compare that to 4G’s promised bandwidth of at least 100Mbps, and you’ll see what the fuss is about. 4G works its magic in part by using MIMO (Multiple In Multiple Out) technology to broadcast using several antennas simultaneously on multiple frequencies.4G’s strengths make its eventual adoption by Apple a no-brainer, no matter which carrier has the iPhone next year. Apple is serious about establishing the iPad as a mobile media device, and it’ll want a big pipe to carry movies and music to cellular customers. That’s just what 4G provides. As for the iPhone, who knows? Steve may decide to stick with AT&T and its 4G network expected to roll out alongside Verizon’s in 2011. Crank Up the 802.11AC Closer to home, we’ll use 802.11n Wi-Fi, but at faster speeds than we’ve seen before. Apple has sold 802.11n devices since 2007, but the protocol’s final standard was only approved in 2009. Happily, that means the business of making Wi-Fi as fast as possible can begin in earnest. Like 4G, 802.11n uses MIMO to improve performance, but manufacturers couldn’t take full advantage of the technology before the protocol was complete. Now that it is, devices can officially support maximum speeds between 400 and 600Mbps…if your hardware has the antennas to deliver the boost. Expect that hardware to start arriving in stores later this year.But the Mac life is never a simple march of progress, and there’s always something new on the horizon. Sweet! Work drafting the next Wi-Fi protocol, 802.11ac, has already begun. Devices supporting the new standard aren’t expected until 2012 at the earliest, but they’ll boast speeds of up to 1Gbps when they’re available. At press time, Ethernet’s agent was unavailable for comment.» Future Apple Devices: 2G iPad, Airport Express Plus» Expected Arrival Date: 2011» You'll Also See It In: Smartphones, netbooks» Future Awesomeness Rating: Wildly Wireless More Power to You Apple is going power mad. Its future devices will charge up almost anywhere. Powered by the Sun Solar power is overdue for a makeover, and if anyone can do it, it’s Apple. In 2008, it applied for a patent to slip solar cells beneath a device’s LCD screen, and early this year, it applied for another patent to cover portable devices with solar collectors.Solar-powered MacBooks? Yes please! Wilder still, a March 2010 patent describes a MacBook with a solar panel that folds to collect sunlight or even to illuminate the LCD screen without drawing power from the battery. We’re still waiting for these designs to see the light of day--ha!--but it’s clear someone at Apple has spent a lot of time looking at the sun. Go Wireless Besides flying cars, wireless electricity is the ultimate in futuristic convenience. Today’s charging mats come close, but the magnetic induction they use keeps devices tethered to one spot. That’s why we hope Apple adopts WiTricity’s technology for truly wireless power up to several feet away from the base station. The science involved would baffle the DHARMA Initiative, but it involves something called sharply resonant strong coupling to generate an oscillating magnetic field that’s captured and converted to electricity by a sensor in your device. Or it will, anyway, when WiTricity-powered gear reaches stores sometime in the future.Wireless power? As in, electricity beamed through the air? Shocking.» Future Apple Devices: iPod solar, ElectroMagneto MacPro» Expected Arrival Date: 2015» You'll Also See It In: Nice weather, mad scientists' lairs» Future Awesomeness Rating: Simply Electrifying Your Valuable Input No matter how cool Apple’s upcoming products are, they’ll only be as good as what we can do with them. Here’s how we’ll interact with the future. Touchier Mice The mouse has plenty of life left, at least according to Microsoft. It’s produced some stellar mice over the years, but Redmond’s recent Multi Touch prototypes could be the best yet. The FTIR (Frustrated Total Internal Reflection) Mouse’s high-res camera tracks finger gestures through a curved piece of clear acrylic so you can scroll, swipe, and pinch around on the acrylic in order to manipulate onscreen objects. The Orb Mouse works on much the same principle, but offers a whole hemisphere to interact with in your hand.The shrunken Side Mouse looks more like a wrist rest than a traditional rodent--its tiny camera tracks your fingers as they move across your desk or whatever surface you happen to be working on. Best of all, these mice incorporate the Multi Touch equivalent of keyboard shortcuts to perform zooms and other common commands quickly. Cupertino, start your copiers!Microsoft's FTIR Mouse makes magic out of a high-res camera and a piece of acrylic that together create Multi Touch-style input.But the coolest input technology on the horizon for Apple’s gear lies in--big surprise--touchscreens. Future Multi Touch devices will sport haptic feedback, or the sort of physical response you’ve gotten for years from vibrating gamepads and cell phones, to help make input feel more natural. In 2011, Artificial Muscle is bringing to market its EPAM (Electroactive Polymer Artificial Muscle) technology, which tenses and relaxes touchscreens in response to input. That sounds pretty fascinating all by its lonesome, but Apple’s recent patent applications show it has something more subtle in mind--a layer inside the touchscreen that delivers vibrating feedback localized to specific onscreen buttons and switches. That level of fine-tuned feedback would make typing on the iPad’s large screen even more satisfying and could pave the way for MacBooks without physical keyboards.» Future Apple Devices: Majestic Mouse, MacBook Touch» Expected Arrival Date: 2012» You'll Also See It In: Microsoft's mice» Future Awesomeness Rating: Terrifically TactileNext page: Too Wild for Apple? >>Too Wild for Apple? Some of these technologies may seem out there even for Apple, but yes--chuckles aside--they’re real. Besides, today’s head-scratchers could be tomorrow’s game-changers. Maybe. Huff and Puff into the Mic You’ve finally gotten your mind around Multi Touch, but are you ready for Multi Puff? Zyxio’s Sensawaft technology lets you control a mouse cursor, scroll through text, or do just about anything else with your electronic devices using only your breath. The assistive possibilities for disabled users are obvious and awesome, but breath control could have other, less practical uses, too. Imagine blowing into your earbuds’ microphone to control music playback, skipping an annoying voicemail with a hiss, or puffing on your iPhone to zoom in for a kill while playing your favorite shooter. Apple’s engineers could do so much with this, it’s breathtaking. Keep Your Finger on the Pulse An iPhone fingerprint scanner makes a lot of sense, especially considering that Apple has so many intriguing patents out on the idea. Sure, a fingerprint-savvy screen would simplify security--and make “slide to unlock” really mean something--but we like to think about the possibilities for everyday iPhone control hinted at in Apple’s patents. With the iPhone of tomorrow, specific fingers could be used for certain functions, letting you change settings without even looking at the screen. You could use your thumbprint to play a song, your index-finger print to rewind, and your middle-finger print to...er…emphatically skip a song for those tunes so bad that a one-star rating just doesn’t cut it.You might not be able to remember a passcode that unlocks your iPhone, but we're betting you'll be able to remember your fingerprint. Project Your Ideas Pico projectors--low-power, handheld projectors--are handy for quickie presentations or impromptu slideshows with the family. Some of them even project with RGB lasers instead of white light for a picture that’s always in focus. But the image of these mini projectors will really improve if Apple ever makes good on recent patents to integrate them into MacBooks and iPhones. Sure, you could strike up a Keynote presentation on the go with a MacBook Pico, but throwing up movies, music, iTunes visualizations, and photo albums anywhere sounds like a lot more fun. Wii Want Our Apple TV Motion control brought gamers flocking to the Nintendo Wii, but can it do the same for Apple TV? Someone in Cupertino must think so, judging by a patent for a Wii-like motion-controlled remote to go with Cupertino’s set-top box. Sounds good to us. Apple’s Remote iPhone app is great, but it’s always seemed very “un-Apple” to require another device to deliver a satisfying Apple TV experience. Motion control--especially with the enhanced precision and reliability brought by the floating magnetic compass noted in Apple’s patent--would be a slick solution, and not just for easier navigation. Apple’s patent also describes using the remote to draw on the screen and manipulate photos with the flick of a wrist. That could give Steve’s favorite hobby product some much-needed pizzazz to help it catch the public’s eye. After all, the day will come when Cupertino will update the Apple TV again, and when it finally does, you may not even recognize it. What can we say? We want to see the little guy make good.Next page: Patently Awesome >>Patently Awesome Apple’s patents are tea leaves that portend what technology’s cutting edge will look like for years to come. Here are some of tomorrow’s ideas Cupertino thinks are worth protecting today. Nine Lives, Three Dimensions OS X is the big cat that makes Cupertino’s products tick, but it’s Apple’s hardware that usually captures the public’s attention. That oversight will finally be corrected if a patent for 3D OS X becomes a reality.The 3D in question depends on parallax, the effect by which objects appear to change their position relative to each other as a viewer’s perspective changes. By keeping tabs on your position (likely with a head tracking iSight camera), this “OS parallaX” would alter the appearance of onscreen objects to form a simulated 3D space in which you could interact with files, study 3D objects, and more. While this could open up exciting new ways to use your Mac, it would also require complex new hardware and software, so don’t count on peeking behind alert boxes anytime soon. An iPhone Gamepad Judging by a recent patent, the iPhone and iPod touch might have more than just high-tech improvements in their future. Thanks to a unique accessory, someday soon we may be gaming old-school--with a twist--on our Multi Touch devices.In a few years, near field communication will let your iPhone be the boss of your videogame console, TV, and even your sprinkler.We love playing games on the iPhone, but sometimes we pine for the 20th century simplicity of physical controls. Call Apple’s potential solution the “GameFrame,” a shell that fits around your iPhone to add a D-pad, buttons, and other handy moving parts to the iPhone experience. Too old-fashioned for you? The device could also communicate wirelessly with HDTVs, opening the door to big-screen App Store gaming on the go. Hero of Sparta 3 on a 40-inch flatscreen? We’re so there! "Home Screen" Gets a New Meaning The iPhone’s superpowers seem to be growing by the day, but you haven’t seen anything yet. In the future, you won’t think twice about using it to lock the door, turn on the lights, and even water the lawn of your personal fortress of solitude.Apple’s recent home-control patent hinges on a technology called near field communication (NFC), a short-range wireless technology that’s slower than Bluetooth while offering a much quicker pairing time. That’s just the thing to control the Xbox, DVD player, and garden-sprinkler system shown in the patent application. Unfortunately, this remote-control magic requires NFC-enabled devices that are, like the iPhone that will interact with them, years away. Slice the Mac into Pieces To create, sometimes you must destroy, and the most intriguing Apple patent we’ve come across yet takes apart the familiar Mac we’ve used for decades and scatters it into…well, something else. We’re not sure if what it describes is a portable computer, a desktop machine, or something in between, but we call it the “MultiMac.” And we want one.The "MultiMac" splits a Mac into its component parts, which live where you'll use them.If it was built today, MultiMac’s components--a projector display, input devices, and a CPU--would be separate components, each powered wirelessly and communicating with each other over the air from wherever you wanted them to be. You could tuck the CPU on a bookshelf, surf from the couch, and project a movie on the wall as if using one device. Apple’s focus (pardon the pun) seems to be on the projector, which would do more than just show vacation pictures. The patent describes it as a networked device with multiple sensors controlling focus, color, or even built-in cameras. What are the chances those cameras could power a 3D OS X? Hey, we can dream.Will MultiMac be a novel new computer that ties together exciting new technology, a sophisticated Keynote presentation system, or a hub to synchronize a home full of mobile devices? We’re not sure, but that’s half the fun of being a Mac fan. Only Apple knows what’s coming next, and they’re not telling…yet. 

  • 50 Killer Mac Apps For Under $50

       Who doesn't need more for less? We present 50 Mac|Life-approved applications--many free, all under $50--that'll guarantee you get the most from your Mac without traumatizing your wallet. The Internet is full of noise--countless different applications for every occasion, with reviews everywhere that love and hate them at the same time. While that’s hardly news, it’s still a hassle that isn’t going away. Say you picked up a spiffy new MacBook Pro, and it’s time to kit it out with the leanest, meanest software. After all, Macs have that rich history of garage-roots development, of a few folks in a basement brewing up quality software that smokes the big-name stuff. So you’ve got a feeling there’s great, affordable software just waiting for you to find it--and you’re right. But how do you sift through the zillion calendar apps and jillion media players to find the gems worthy of your hard drive space? And more importantly, your time and money?We’re here to help with a compendium of essential software. It didn’t come easily--we debated, argued, haggled, and even pleaded to secure a prized position on this list for our favorite, most useful applications. But by limiting the software we’re highlighting to 50, we’ve guaranteed you the best of the best--no Internet spew here. And by capping the cost of the software we’ve selected at $50, we’ve made sure you can reasonably buy what you need. You may love your Mac already, but you’re not gonna believe how much it can do once you load up even a few of these choice applications.   Entertainment Sure, iPods and iTunes make music and movies easier to enjoy, but they're not without headaches of their own. That's where these awesome apps come in. They take the pain out of kicking back with your favorite flicks and tunes. Simplify Media Share & stream your iTunes library over the Internet.The iPod has made several portable music formats obsolete, and we sure don’t miss schlepping around fragile cassette tapes or heavy wallets full of CDs. But even the mighty iPod has its limits--namely capacity. That’s where Simplify Media (free, Simplify Media, simplifymedia.com) comes in handy. It guarantees that the size of your music library doesn’t matter by letting you stream music between computers via the Internet. Yup, this app will play your entire library on any computer (as long as the one that has your library is powered up and online).Stream your tunes from home or the next cube.Once installed, a simple login fires up your music. Simplify Media works with iTunes just like the built-in LAN sharing does, and the remote libraries appear under Shared, alongside any local shared libraries. Even better, you can add up to 30 friends’ shared libraries, and an iPhone app ($5.99) lets you pipe your music to your iPhone or iPod touch.  SuperSync SuperSync keeps multiple iTunes collections in sync. Speaking of iTunes libraries--streaming is great, but what if you want to sync libraries across multiple Macs? SuperSync ($22, SuperSync, supersync.com) makes it so. Sure, Apple introduced limited music-transfer capabilities with Home Sharing in iTunes 9, but that feature requires computers to be on the same local network. SuperSync one-ups iTunes by syncing iTunes libraries over the Internet. It’s perfect for anyone who uses multiple Macs, and SuperSync also has a bunch of other tricked-out features. In deference to the record companies, Apple makes transferring music from an iPod to a computer unnecessarily difficult. SuperSync handles the task with ease, making it a bacon-saver when the hard drive in your Mac kicks the bucket. SuperSync will even allow you to sync libraries cross-platform.SuperSync's color-coded interface helps you synchronize your iTunes tracks across multiple Macs.  VLC Media Player Never worry about video file types again. If most of your Mac video-watching happens in the form of DVDs or QuickTime movies, you probably don’t think too much about player software. But move beyond the most basic video types, and you’re asking for trouble. With the myriad formats, containers, and encoding parameters available, the simple act of playing back a cat video can become incredibly frustrating. VLC Media Player (free, VideoLAN, www.videolan.org) is like a Swiss Army knife for digital media. It’s open source and cross-platform, and the app will play back practically any audio or video file you throw at it. VLC also handles file conversions with ease, so you can use it to convert audio and video for use online or on portable devices.It plays, it converts, it makes toast (okay, maybe not that last one.)  RipIt Backup & convert DVDs with RipIt.There are plenty of legit reasons to rip a DVD. Backup copies of kids’ movies for the minivan, watching Glee on your iPod touch while you’re on the bus, or even just saving battery power on your laptop (playing back a file from a hard drive is much more efficient than spinning a DVD).RipIt's simple interface makes ripping DVDs seamless and easy.Once the domain of ĂĽbernerds, DVD ripping is a one-click affair thanks to RipIt ($19.95, The Little App Factory, ripitapp.com). And since it makes full rips, all of the menus, bonus features, and subtitles remain intact. You can play back the resulting files with DVD Player on your Mac or use a freeware tool like Handbrake to convert your rips into iPod-friendly formats.   Delicious Library We love the iTunes Store, but we still end up accumulating books, DVDs, console games, and, yes, even CDs. Delicious Library ($40, Delicious Monster Software, www.delicious-monster.com) helps catalog your collections by--get this--taking snaps of UPCs via your webcam and then automatically organizing your meatspace content onto virtual shelves for easy sorting and browsing. You can track loans to friends, post items for sale on Amazon, and publish Web catalogs formatted for your iPhone. That way, you can avoid buying another copy of John Hodgman’s More Information Than You Require.   Connect360 We’re Apple-faithful, but that doesn’t stop us from engaging in a little Modern Warfare 2 on our Xbox 360. And since the 360 is much more than a simple gaming machine, we also use it to stream iTunes tracks to our entertainment center and view pictures from our iPhoto library on our HDTV--with the help of Connect360 ($20, Nullriver Inc, www.nullriver.com), that is. It works over wired or wireless networks, and it even streams H.264 video straight from our MacBook. Sweet!   Peel Pack rats, beware: Peel ($14.95, Hjalti Jakobsson, www.getpeel.com) can get really overwhelming, really fast. But if you’re an avid follower of music blogs, Peel can automagically grab new tracks as they’re posted. So forget all that pesky right-clicking and manually adding to iTunes. Just feed Peel a list of your favorite music blogs, and then kick back as tons of new, free tunes get downloaded straight to your Mac. You may never have to buy (or pirate) music again.    CoverScout Cover Flow is one of those features that looks great in a demo but doesn’t quite translate at home. iTunes can attempt to find the album art that makes Cover Flow actually useful, but it’s limited in scope and can’t make fuzzy matches. CoverScout ($39.95, equinox USA, www.equinux.com) scours the Internet to find your missing album art and presents you with multiple options to let you choose the best images. Don’t Cover Flow without it.   TuneUp For all of those untitled and mistitled tracks in your music library, there’s TuneUp ($19.95/one year, $29.95/lifetime; TuneUp Media; www.tuneupmedia.com). Like CoverScout, TuneUp can find and download missing album art, but its best trick is cleaning up your ID3 tags--the artist, title, and album info displayed in iTunes. A quick search is all it takes to clear up all those Track 1s and Unknown Artists in your library. It sure beats cleaning up metadata by hand. Next Page: Productivity Apps >>  Productivity Takin' care of business, every day. Takin' care of business, every way. Workin' on a Mac, it's all right. This productivity software is workin' overtime. WriteRoom Blocks distractions so you can write in peace.Proving the tired adage that “less is more,” WriteRoom ($24.95, Hog Bay Software, www.hogbaysoftware.com) is a light text editor with a full-screen mode. Start a new document, and everything else fades away--your Dock, your menubar, and other windows on your Desktop. You’re left with a black screen and friendly green text for a clutter- and distraction-free experience. The Escape key toggles between full-screen mode and windowed mode, which resembles TextEdit with a live word count.WriteRoom can save your work as plain text, rich text, or Microsoft Word’s .doc format. The preferences offer tons of customization: auto-save, character counts, the appearance of text in full-screen mode, and more. But WriteRoom’s real magic is how it gets out of your way and lets you focus on what you’re doing.  BusyCal One calendar application to rule them all.BusyCal ($40, BusyMac, www.busymac.com) is iCal on steroids. It dances circles around iCal, chanting, “Everything you can do, I can do better.” And it’s right. Sharing is a snap: You can set up two-way syncing with your Google Calendar or with other BusyCal calendars on your local network or the wide-open Internet. But even aside from sharing, BusyCal offers tons of calendaring bells and whistles: customizable views, sticky notes, weather forecasts, moon phases, graphical icons, a to-do list, notes, tags, and much more. And since it uses the Sync Services built into Mac OS X, your BusyCal calendars can sync with MobileMe and your iPhone. You can even switch back to iCal anytime without losing any of the events or to-dos you entered in BusyCal.So what if iCal is free? BusyCal is better.  Things Flexible to-do list syncs with iCal and the iPhone. For busy people like us, a good to-do list is beyond essential. But some that we’ve tried are so complicated that just managing your tasks becomes a chore in itself. So the light, easy-to-understand Things ($49.95, Cultured Code, www.culturedcode.com) is a breath of fresh air. You can go the full Getting Things Done route, adding contexts, priority levels, a tickler file, and so on. Or you can keep it simple, with one-off and repeating tasks and multistep projects. iCal syncing can get your deadlines on your calendar, and Things on the Mac can sync wirelessly with Things on the iPhone ($9.99 in the App Store). We’ve tried multiple task-managment systems, from Web-based ToodleDo to iPhone apps like ToDo to Mail’s built-in To-Do list to good old paper and pencil. Things is the cream of the crop for its good looks, quick entry, and easy syncing.Things uses tags to organize your projects in a million ways--or you can ignore the tags altogether and just work.  Express Scribe Transcriptions made easy... well, easier.Transcribing an interview, lecture, or other recording is hard enough, just with the listening and typing. Toss in the extra arm movement as you frantically click from your text editor to your audio-playback application every time you want to pause the recording or rewind a few seconds, and your transcribing job just got tougher and more frustrating. Express Scribe (free, NCH Software, www.nch.com.au/scribe) lets you set system-wide hotkeys for audio playback so you can stay in your text editor, fully control the audio, and never need to reach for your mouse.Express Scribe can also slow down your audio without changing the pitch, supports video, works with lots of file types, loads recordings from analog or digital audio recorders, and more. Plus, it’s completely free. Wahoo!  NoteBook The Mac is silly with note-taking applications (Evernote, Yojimbo, ShoveBox, MacJournal…shall we go on?), but Circus Ponies’ NoteBook ($49.95, Circus Ponies, www.circusponies.com) is a standout. If you subscribe to “a place for everything, and everything in its place,” NoteBook can be the place for notes, Web clippings, bookmarks, documents, voice memos, photos, and more. It struts its flexibility with ready-made templates for planning a trip, writing a research paper, collecting recipes, keeping a journal, and so on, while its fun spiral-notebook interface is a nice touch.    TextExpander A thousand monkeys at a thousand typewriters could produce Hamlet a lot faster if they knew how to use TextExpander ($29.95, SmileOnMyMac, www.smileonmymac.com). This wonder app installs as a System Preferences pane and lets you define shortcuts for your most commonly used words and phrases. Abbreviate long URLs, your email signoff, even your own photo or scanned signature file. Then as you type those shortcuts, they’re automagically expanded to what you really wanted to say. Brilliant.   iFinance 3 Sure, Quicken is popular and Mint.com is free, but iFinance 3 ($29, Synium Software GmbH, www.synium.de) was built from the ground up just for Macs, and it shows. The intuitive interface makes it a cinch--dare we say a pleasure?--to track your accounts, keep an eye on your cash flow, set up a budget, and graph your expenses. It can also import from CSV and QIF files for easier data entry. Plus, a companion iPhone app lets you enter transactions on the go.  FlexTime This charming timer app ($18.95, Red Sweater Software, www.red-sweater.com) lets you set up multistep routines that run once or repeat ad nauseam. Each step can be marked by a sound, spoken text, or even running a script. Once your routine is perfect, you can export the audio to iTunes--great for following a recipe’s carefully timed steps or taking your favorite yoga routines on the road.   DEVONthink Personal Another great catch-all for storing, sorting, organizing, and searching information, DEVONthink ($49.95, DEVONtechnologies, www.devon-technologies.com) can take almost anything you can throw at it. Documents, PDFs, photos, multimedia files, bookmarks, webpages, iChat logs--all of those can be imported, sorted, and read right in DEVONthink. Searching is easy, and you can cobble together a brand-new document from items in your DEVONthink database and export it to your favorite text editor for printing or as HTML for posting.  Next Page: Internet Apps >>  Internet It's a wild place, that Interweb, so there's nothing like a few primo apps to tame everything from blogging to FTPs to Twitter and Flash banners. Transmit Traveling the two-lane FTP highway.FTP has been around forever. Social networking and cloud computing may come and go, but FTP is in it for the long hall. Fortunately, there are a wealth of great FTP clients for the Mac, and the best of those is Transmit ($29.95, Panic, www.panic.com/transmit). The client utilizes a split directory window that shows the path on your computer and the path on the FTP site. With in-app search and the ability to sync folders on your Mac and on the FTP site, Transmit helps alleviate the search and drag-and-drop blues of other clients. The sync feature is especially helpful for Web developers and designers. You can even create desktop droplets for quick uploads to heavily used sites.Two-window FTP FTW.  Mac-Journal Web-based apps suck.Blogging about your life is a faux pas. Blogging about anything else that people actually care about is the proper way of utilizing of the blogging systems available out there. The ongoing problem is that most blogging platforms are bit of a pain to use because they’re Web-based. Plus, if you’re somewhere without Internet access, you can’t start laying out your blog posts for your site. MacJournal ($39.95, Mariner Software, www.marinersoftware.com) solves that problem with an easy-to-use multiplatform blogging client. Lay out your articles offline with images, video, and audio, then save them for later posting. The app includes the ability to both write in full-screen mode so you won’t be interrupted by your Twitter friends, and to record an audio podcast in the client.Create blog posts quickly and without browser issues.  Tweetie Multi-account Twitter action.After wowing the world with its iPhone Twitter app, atebits decided to release a desktop version of Tweetie ($19.95, atebits, www.atebits.com/tweetie-mac/). The app can handle multiple Twitter accounts, compose tweets in a separate window, allow you to change the account you’re sending a tweet from on the fly, and let you drag and drop pics and videos right into the Compose window. Don’t have the perfect media on your Mac for a tweet? Record a video or shoot a pic from your iSight camera directly in Tweetie. And since Twitter conversations can be difficult to follow, Tweetie displays the conversation you’re having in a timeline if you just double-click one of the pertinent tweets. The Tweetie bookmarklet in Safari also allows you to share links quickly from your browser.Have an actual conversation on Twitter with Tweetie.  Dropbox Stop, drop, and roll on home.Transferring large files can be a huge pain. Where the hell did you leave that thumb drive? External hard drives leave an unsightly bulge in your pocket, and all those cables are always getting tangled in your shoes. That’s a safety hazard, son. Dropbox (2GB storage for free, 50GB for $9.99/month; Dropbox; www.dropbox.com) is a cloud-based storage drive that you can access from any computer or iPhone. Just pop files into the Dropbox folder on your Mac, and it automatically syncs up with the online disk (which you can view on Dropbox’s website) and with any other machines you have the application installed on. You can even share folders and files with other Dropbox users. If the free 2GB box doesn’t cut it, you can upgrade to 50GB for $10 a month.Access your files from anywhere in the universe (with an Internet connection).  LogMeIn If you need to remotely access a Mac or (gasp) a PC with Windows on it, LogMeIn (free, LogMeIn, logmein.com) allows you to peer into your remote computer from anywhere. You can launch apps, move files, and adjust your preferences via a Web-based interface, as if you were sitting at that computer. For $29.99, you can get your iPhone in on the action too.   TweetDeck If you’re a Twitter power user, TweetDeck (free, TweetDeck, www.tweetdeck.com) should be in your arsenal of Twitter apps. The interface is a series of columns that displays info like your friends’ feeds, saved searches, mentions, direct mentions, and Facebook updates. You can also keep up with trending topics with just a quick glance. If there’s something you need to track on Twitter, TweetDeck can make a column for it.   Vuze Allegedly, BitTorrent steals medication from senior citizens, but isn’t it time to forget about all the evil things it supposedly does? Instead, focus on the greatness of Vuze (free, Vuze, www.vuze.com) and its ability to download legally available video files. After you’ve done the downloading, Vuze can convert your files for use on the iPhone, Apple TV, iPod, Xbox 360, TiVo, and PlayStation 3. It’ll even stream videos to your set-top boxes. Nice!   BannerZest Creating Flash banners is difficult, especially when you don’t know or own Flash. BannerZest ($49, Aquafadas, www.aquafadas.com) takes the pain out the process and gives you a simple way to create quick, beautiful Flash banners. From a standard gallery to an interactive experience, BannerZest comes with a collection of themes for different uses, and it uploads your banners to your FTP or MobileMe disk.    FileChute Sending large files over email can result in the dreaded bounced email. FileChute ($17.95, Yellow Mug Software, www.yellowmug.com) works with your MobileMe-, FTP-, or WebDAV-accessible Web server. Drop your file into the app, and it uploads it to your online server of choice and then creates a URL to add to your email. If you drop more than one file, you get an archive uploaded to your server. Adios, bounced emails!  Next Page: Content Creation Apps >> Content Creation Sure, Adobe's stuff is the gold standard, but you don't want to have to count on a good night at the poker table to pay for it, right? Cue these killer applications, which let you effectively draw, edit photos, render, animate, and even scratch for a very fair price. djay 3 Budgeted beats to grow on.You want to spin phat beats, but your slim bank keeps you from purchasing the high-end DJ equipment and software. That’s okay, young DJ-in-training, djay 3 ($49.95, algoriddim, www.djay-software.com) gives you everything you need to rock the house without losing your shirt. This surprisingly robust audio-mixing software integrates with your iTunes library and puts all the usual mixing and scratching right on your desktop. The application supports multitouch trackpad scratching and fading between tracks, so it’s especially perfect for the last few generations of MacBooks. And as you grow as a DJ, the application will grow with you thanks to its support for MIDI controllers. That means when you get the cash for those fancy digital mixers and turntables, djay will be right there with you.With your iTunes catalog at your fingertips, you'll find some pretty interesting mashups.  Audacity Free audio editor extraordinaire.Audio editing seems simple at first. Then suddenly, you’re knee-deep in samples, frequencies, and bitrates. Sound editing really is part science, part black magic, so we’re thankful that Audacity (free, SourceForge, audacity.sourceforge.net) removes one of the biggest obstacles: choosing a quality application and figuring out how you’re going to pay for it. Audacity is both terrific and free, which is kinda hard to beat. An audio-recording and -editing application, it captures up to 16 channels at once from multiple sources, features noise removal, includes a metadata editor, and supplies unlimited undos. It can handle most of the audio files out there, and it’ll work with multiple files types in the same project. Audacity is also is cross-platform, so if you’re a recent Mac arrival, you may already know about its awesome power.So many features, you'll second-guess the price: free.  SketchUp 3D for you and me.Maya, 3D Studio Max, and SketchUp--all of these will let you create magical 3D worlds. Only one will do it for free, and you probably nailed it in one--it’s Google’s SketchUp software (free, Google, sketchup.google.com) that brings the world of 3D to the average Joe. You can create your own items or utilize Google’s 3D warehouse to find models created by other SketchUp users. With all those models at your fingertips, you can create floor plans for your home, build a level for your favorite FPS, or export the files to animation software or Photoshop. The application includes tutorials that’ll get you up and rendering in no time at all… so now nothing stands between you and virtual-world domination!Build a virtual man-cave for you and your stuff.  Ringer Wham-bam ringtone, ma'am.We get tons of people asking us, “How do I make a ringtone for my iPhone?” Until recently, we told them to launch GarageBand, cut a ringtone, and export it to iTunes. Now we recommend Ringer ($15, Pixel Research Labs, pixelresearchlabs.com/ringer) as the quickest and easiest way to create ringtones from your favorite songs and audio files. Ringer has access to your entire iTunes library and works with MP3, AAC, MOV, MP4, M4V, and QuickTime files. Yeah, you can make a ringtone from a video file. A super-simple editor with waveform information makes it a snap to select the perfect section of audio, and you can fade in and out of the file and preview the ringtone before cropping it and sending it to iTunes for a sync with your iPhone.   Acorn Using an image editor doesn’t have to cost you hundreds of dollars. In fact, with Acorn ($49.95, Flying Meat, www.flyingmeat.com/acorn), you’ll get features like layers, AppleScript support, 64-bit support, drawing, and filters in a package that’s easy on the wallet. This easy-to-use software strips away most of the features most people don’t use and gives you a clean image-editing tool.   Inkscape While raster-based image editors like Photoshop are great at pushing pixels around, the vector-based drawing programs are where all the real action happens. The open-source application Inkscape (free, Inkscape, www.inkscape.org) is similar to powerhouses like Illustrator and CorelDraw, but with one important difference--it’s free. The app utilizes the Scalable Vector Graphics (SVG) file format and includes a nice 3D drawing tool that allows you to set your vanishing points.    Screenflick With Snow Leopard, Apple introduced screen-capture into QuickTime, and it’s a nice feature if you’re looking to make a quick full-screen screencast. But if you want something that has features like fixed location output at up to 60 fps, Screenflick ($25, Araelium Group, www.araelium.com/screenflick) is an application you can get behind. It’ll highlight mouse clicks and keyboard events, adding a nifty visual cue into your screencasts that highlights what you’re doing.   Bracketeer While your eye can take in an amazing range of light to dark, your camera cannot. In order to help create images that include a tonal range that the average camera can’t capture, HDR applications and plug-ins have appeared on the market. These applications take a series of images that have been bracketed from dark to light and combine them to include the darkest darks to the lightest lights in one HDR image. Bracketeer ($29.95, Pangea Software, pangeasoft.net/pano/bracketeer) is a standalone application that does just that. Adjust the saturation, the contrast, and exposure from within the application. The application will even auto-align your images in case you got the hiccups while taking your pics.   iStopMotion 2 Home Most animators’ first animation was probably a stop-motion piece with Star Wars action figures. And whether those childhood lightsaber battles have you hoping to become the next Brad Bird, or you just love the look of stop-motion, iStopMotion ($49, Boinx Software, www.boinx.com/istopmotion/overview) is a quick, easy way to create simple stop-motion animations. Use your iSight or connect a camera to your Mac and start making your own Wallace and Gromit short. You’ll feel the Force, Lu… sorry.  Next Page: Utility Apps >> Utilities Slick utilities can add crucial functionality to your Mac, so we've selected the best options for everything from secure password managers and system-troubleshooting tools to an app that will let you play Windows games on your Mac... without Windows! AppZapper Completely trash applications.Unlike using Windoze, installing and uninstalling apps on a Mac is painless. Drag an application’s icon into your Applications folder, and you’re pretty much good to go. Deleting them is just as simple--just grab them and toss them into the Trash. But if you’ve ever dug around Library or System folders on your Mac, you’ll see that even after you Trash an app, many of them leave crumbs in different parts of your machine. For cleaning up those last little bits, AppZapper ($12.95, Austin Sarner and Brian Ball, www.appzapper.com) is a must-have utility that’s also great for troubleshooting problems. Wiping out all of an application’s preferences and other random files can often turn a troublesome app into a perfectly behaved one after a clean reinstall. Completely remove unwanted applications with a simple drag and drop.  Hazel Clean and organize your Mac--automatically.Hazel ($21.95, NoodleSoft, www.noodlesoft.com) is kind of like Rosie the Robot for your Mac. Or it’s like OS X’s Folder Actions… if they were super-awesome, easy to use, and perfect for helping you keep your Mac’s folders and files organized. Hazel installs as a pane in System Preferences, monitoring locations that you choose, and performs actions on files based on your criteria. By creating simple rules, you can delegate repetitive and annoying file-management tasks to Hazel--for example, automatically add downloaded MP3s to iTunes or move DMGs to an archive on an external drive. Hazel can delve deep into metadata for complex actions like copying images into subfolders by ISO settings or reorganizing music files according to bitrate. You can even set up simple rules for auto-deleting items that have been in the Trash longer than a certain amount of time.  1Password Keep all your confidential info on lockdown.You’ve heard it before--secure, unique passwords are the way to go. Yet there you are, still using the same password for everything from your maclife.com login to your Gmail and your bank account. Do we even have to tell you again why that’s a colossally bad idea? 1Password ($39.95, Agile Web Solutions, agilewebsolutions.com) can help clean up your online act, creating and managing complex passwords for every online account and then logging you in with a keyboard shortcut. The app can also be used to securely store personal information like credit card numbers and addresses for use in Web forms. And since all of your passwords are unique, you won’t have to worry about your banking info being compromised because of a data breach at that sketchy Russian website you used to download MP3s for a penny.1Password securely stores Web passwords, logins, software licenses, and other important information.  iPhone Explorer Store & browse files on your iPhone.Breaking tradition with the iPods of yore, Apple doesn’t provide the ability to use your iPhone as a USB drive. iPhone Explorer (free, myPod Apps, www.mypodapps.com) is a simple app that will let you drag and drop files onto your phone for easy portability. The app itself is lightweight, and all it takes is a USB cable to view your iPhone’s folder structure. In addition to storing files, iPhone Explorer can be used to restore iTunes tracks from your iPod to a Mac or to rescue photographs from the depths of your iPhone’s memory. No jailbreaking is required, but more adventurous users with jailbroken phones can also recover contacts, messages, email, and other data. It’s a powerful tool, but it’s simple to use for the careful novice.  AppleJack AppleJack (free, The Apotek, applejack.sourceforge.net) is one of those things you’ll install once and never think about again—if everything goes right. But if, god forbid, your Mac starts acting weird one day--or stops acting, period--it’ll be AppleJack to the rescue. It’s a command-line utility for diagnosing and repairing problems with your computer. Use the menu-driven system to repair permissions, validate preferences files, and remove screwy cache files.  SuperDuper With Time Machine built into OS X, there’s really no good reason not to have an automatic backup. But Time Machine has its limits--a big one being the lack of bootable backups. SuperDuper ($27.95, Shirt Pocket, www.shirt-pocket.com) easily handles creating and updating bootable clones of your Mac’s hard drive so you’ll be ready to go when disaster strikes. Just plug in your clone, restart, and you’re up and running again.   CrossOver Games PC fanboys like to slag the Mac for having fewer games, but with CrossOver Games ($39.95, CodeWeavers, www.codeweavers.com), Mac users--and Linux fans too--can easily play games coded for Windows machines. The list of officially supported games is hundreds deep, and since CrossOver is based on Wine, you don’t even need a copy of Windows just to play Team Fortress 2.   Clean My Mac Hard drives are never big enough. Whether you have a MacBook Air or a Mac Pro, there always comes a point when there’s just not enough space on your internal disks. Clean My Mac ($29.95, MacPaw, macpaw.com) can help with that problem, scouring your Mac’s drive and tossing out all sorts of gunk you don’t need. Use it to toss unneeded language files, scrub extraneous code from universal binaries, and thoroughly clean up after deleted applications.   rooSwitch OS X’s Fast User Switching is handy for juggling multiple user accounts and their corresponding settings, but rooSwitch ($19, Rocket, rooswitch.com) allows you to maintain different settings on a per-application basis. Use it to manage Home and Work browser profiles, for example, or to have different profiles in your word processor for writing or editing documents. rooSwitch works with nearly any application, and it supports Automator and AppleScript for the ultimate in customizability.  Next Page: Wild Card Apps & Staff Picks >>  Wild Cards Not all Mac apps fall into your neat little categories. These five break the mold and completely deserve a place on your hard drive. Bricksmith Virtual bricks you can't lose or step on? Sold!Legos are the official plastic brick of Mac|Life--we’ve had many discussions about the empires we built in our childhood bedrooms and how much we miss “playing Legos” as the soulless adults we are today. Bricksmith (free, donations accepted; Allen Smith; bricksmith.sourceforge.net) lets you recapture the magic in a highly geeky way. It’s a 3D Lego-model creator, offering drag-and-drop construction using thousands of parts in every color of Lego’s rainbow. Tutorials and the one finished model that’s included show you the ropes, and once you’re done with your virtual creation, you can export step-by-step instructions to build it for real. There’s even a mini figure generator where you can design and outfit a matching Lego man and insert him into your model. This software couldn’t be cooler.We can't believe an application this sweet is donationware.  CameraBag Desktop Give your photos a new identity or some old-timey charm.We named the iPhone version of CameraBag one of our “101 Essential Apps for 2008,” and now the same fun can be had on your Mac, thanks to CameraBag Desktop ($19, Nevercenter, www.nevercenter.com). You drag in a digital image, and the app re-creates the look of a real film photograph--choose from Helga, Lolo, Mono, 1962, 1974, Instant, Magazine, Cinema, or Colorcross.For more variations, click the Reprocess button, and all the options will change their look and coloring just slightly. Or check the Multi-filter box and experiment with adding multiple filters to a single photo. Of course, you can export your altered images back to your hard drive without affecting the original file. The novelty of taking an everyday digital snapshot and making it look like a Polaroid image or washed-out 1974 photograph never gets old.Your digital photos, plus extra personality.  SousChef Recipe database + shopping list + cooking assistant = one kitchen lifesaver.SousChef ($30, Acacia Tree Software, acaciatreesoftware.com) edges out MacGourmet ($49.95, www.marinersoftware.com) in the cooking-assistant category for its cloud database of recipes. Every time a SousChef user enters a recipe (133,000-plus at press time), it’s synced to the cloud, and you can search those and import them into your own library. You can also opt out of sharing your own recipes so Aunt Erma’s secret matzo ball soup stays in the family.Once a recipe’s in your library, you can edit, print, email, or blog it--or even add its ingredients to your grocery list. Click the Cook button for a full-screen view of the instructions that you can read from across the room, keeping your Mac out of the splatter zone. The Mac’s built-in speech recognition lets you advance the recipe’s steps with your own voice, or you can use the Apple Remote or a Keyspan Front Row Remote.  Temporis Attractive, drag-and-drop timelines make it easy to "show, don't tell."Everyone loves a good infographic, or at least geeky types like us do. (And the geeks shall inherit the earth, don’cha know?) Temporis ($24.99, Bartas Technologies, www.bartastechnologies.com) makes it easy to create neat-looking timelines on your Mac, which you can then print or export as PDF or TIFF files that are ready for importing into your presentation software, word processor, or page-layout app.Adding new events is just a Command-click away, and it’s a snap to drag the start and end dates around on the timeline. The Arrange button will automatically stagger your timeline’s events into the most logical and easy-to-read order, and the Inspector lets you tweak fonts, colors, titles, labels, and your timeline’s span and intervals. You can even export the event data separately as an XML or CSV file.  Manga Studio Debut 4 Create your own comics and manga, and even manga-fy your photos.Manga Studio Debut 4 ($49.99, Smith Micro, my.smithmicro.com) is a must-have for fans of Japanese manga or anyone who wants to make their own comic books. Its ingenious Beginner’s Assistant groups together the tools by processes so you can intuitively wind your way through a typical manga workflow: sketch, panel, draw, tone, and add character dialogue.You can scan or draw your own art (graphics tablets supported, natch), play with the included samples, purchase manga content from www.contentparadise.com, or even import your own digital photos and watch Manga Studio make them all comicky-looking. Draw speed lines, add dialogue bubbles, move your pages around, and then print or export your finished comic book. Manga Studio Debut 4 is the younger brother to professional-level Manga Studio EX 4 ($299.99), but Debut has plenty of advanced features too, including layers, templates, customizable patterns, and more. Mac|Life Staff Picks  Bass Tuner I’m a beginning bass player--like, very beginning. So it’s a huge help that I don’t have to worry about staying in key. This terrific, simple, and streamlined little app ($9, www.rustykat.com) lets me quickly get in tune in front of my MacBook using the built-in mic. With that necessity sorted, I can fire up some tracks and tablature and focus on struggling to play along.   Multiwinia Multiwinia ($19, www.ambrosiasw.com) offers crazy replayability. You devise a strategy for your stick-figure army, then watch them take on up to four other teams in six game types on 40 vector-graphic maps. Online multiplayer against Mac and Windows players works flawlessly and keeps me coming back for more. No Napoleon complex necessary.    MetaX If you need to tag a large amount of MP4 files, you could use iTunes’ painfully slow process. Instead I found MetaX (free, www.kerstetter.net) for all my tagging needs. The app will search the IMDB catalog and plug the information into the appropriate fields, then share that info via tagChimp. You can even scan DVD barcodes via iSight!    Bean For a word dork like me, word processors are a big deal. Bean (free, www.bean-osx.com) is a lightweight, open-source word processor. It’s missing many of the blinky lights and thingamajigs of the big boys, and that’s exactly the point. Fewer distractions equals better writing, faster. And for anyone who needs to hit a certain length, the live word count rocks.    Fluid I often find that Firefox has the tendency to crash when I have too many Web applications running. But Fluid (free, fluidapp.com) lets me create a site-specific browser out of my most essential websites, like Google Docs and Flickr. Simply plug in the URL, and voilĂ ! You have a separate application running that won’t go down if something else does.   Next Page: More Gaming Bang for 50 Bucks >>  More Bang for 50 Bucks Some of the Mac's best games are also its cheapest? Sweet!Fifty bones won’t buy you even one new Xbox 360 or PS3 game, but on the Mac, you can snap up a stack of premier games for less than that. Or at least, that was our theory when we gave Florence, our new associate online editor, 50 whole American dollars and asked her to max out her Mac with the best gaming that short stack of money could buy.  Man, did she score--check out the results of her diligent “research.” Plants Vs. Zombies $16, amazon.comLine up perilous peashooters and sun-soaking sunflowers against an abominable horde of zombies in Plants vs. Zombies.This animated tower-defense favorite pits you against a horde of zombies with one thing on their (decaying) minds--invading your home for brains! Pit your arsenal of zombie-fighting plants, each with their own spectacular organic weaponry, against 26 zombies and 50 levels of adventure. Fair warning: Once you start playing this excellent game, it’s incredibly hard to stop.  World of Goo $10, amazon.comStack up adorable globs of goo to build structures and watch them band together as you help transport them across various levels.World of Goo is another addictive and totally adorable puzzle game. Created around the idea that circular goo balls make adequate building materials (naturally), the game has you solving puzzles by dragging and dropping goo to create all kinds of crazy structures that enable you to transport your goo across the level. The oh-so-cute googly-eyed blobs pack the game with charm, and you can also connect online and play against other Goo architects around the world. Braid $15, playgreenhouse.comBraid's aesthetically appealing backdrop and profound storyline will keep you engrossed until the very end.Some games defy description, and Braid might be easy to pass over because it appears to be just a mix of platforming and time control set against a gorgeous backdrop. But it subverts and transcends those two well-worn clichĂ©s with brilliant design and an absorbing story that packs a twist that you’ll never see coming. Watch the YouTube videos if you need help solving its puzzles, but just make sure you see this masterpiece through to the end. Balcassa $8, openplanetsoftware.comBalcassa has a mountain of exciting brainteasers for the puzzle fiend.Balcassa feeds off those nightmares you still have about attempting to master that archaic, rainbow-colored Rubik’s cube. And while most of you probably never cracked the damn thing (we didn’t!), Balcassa gives you a second chance. The objective of the game is to slide the cubes into a specific sequence, pattern, or orientation. It may sound like a simple task, but much like fiddling with a Rubik’s cube, figuring it all out is the real reward. Freeware Fun If you’re interested in first-person shooters and MMORPGs, Quake Live and Second Life can give you hours of entertainment at our favorite price: $0.00. Both games perform smoothly on Mac OS 10.4 or later. Quake Live doesn’t require beefy hardware because it runs through your Web browser. But that doesn’t stop it from delivering all the fast-paced action of the classic first-person shooter. Second Life, while not as packed with storyline as World of Warcraft, offers a similar massively multiplayer world where you can meet people, customize your character’s look, and participate in a virtual world that’s just like our own. You don’t even have to watch the clock to make sure you’re on time for a player-versus-player raid!You don't need fancy computer hardware to frag your way through this beloved shooter. Vital Statistics on Our 50 Killer Apps Total cost if you bought all 50 apps: $1219.83Number of apps that are free: 13Apps that have an iPhone counterpart: 15Whaddaya waiting for? (apps that have a free demo): 39Number of countries these apps were born in: 7Apps named "iSomething": shockingly... just 3!Apps that require Snow Leopard: 1Apps that require Leopard: 14Apps that promise "iLife integration!": 9 

  • Gamers Get Ready, Get Set, Get iPadding

    Gaming has made up a significant part of the iPhone experience for some time now. We don't know one person with an iPhone who doesn't have some kind of novelty amusement, be it Scramble or PegJump or even iChess (we're quite partial to Ramp Champ ourselves). But a lot of the more complicated, graphics-intensive games on the iPhone have been a little weak because of the screen real estate. Like so many other apps, games are getting hellaciously awesome makeovers for the iPad, and we've got the screenshots to prove it. Just feast your eyes on some of these beauties.We hardly know where to start. Even without an iPad in hand and just the SDK mock up, gaming companies have been bringing tons of sweet goodness to their apps. All your favorite names are at it: Electronic Arts, Activision, Gameloft, Chillingo, you name it. If you aren't making a killer iPad version of your game or bringing something new to the table, you're in the wrong business. Super Monkey Ball 2First up is Super Monkey Ball 2 which is just beyond adorable. With new levels, enhanced graphics on all 125 levels, multiplayer game modes, and tons of extra mini-games, Super Monkey, one of the first out of the gate on the iPhone, is ready to go on iPad Day One. Just don't let any super cute monkeys in your life get a look at this game, or your iPad is as good as gone. Warpgate HD Warpgate HD couldn't be more beautiful if it tried. The Freeverse title lets you explore the deepest reaches of space with more than 150 starships and over 30 different solar systems and well over 100 different quests. Holy mackerel, this one's going to rock the iPad hard. We are beginning to see major in app purchase potentials in these quest games, something we're sure the developers are already drooling about. X-Plane for iPad  Gamers near our San Francisco mothership office are going to love the experience of Laminar's X-Plane for iPad as the intensely detailed flight simulator lets you soar past lovingly rendered 3D buildings there and in Seattle. All that iPad screen doesn't go to waste with a cockpit instrument panel that has to be seen to be believed and graphics that will blow you away. Aircoaster XL  Speaking of has to be seen to be believed, Ziconic's Aircoaster XL lets you design as wild a roller coaster as you can imagine. Just about the only limits on this one is the extent of your imagination and whatever fidelity the designer kept with the laws of physics. And then maybe not even that. Geometry Wars  Speaking of physics and higher maths, Geometry Wars, one of the iconic games of the arcade era, back before we had all this new-fangled iPad technology, has arrived in the App Store and it. Looks. Awesome. The intensity of non-stop shooting action against the game's clean and colorful field of play makes this one of the more addictive games we've ever encountered. It's just possible our battery would run down before our adrenaline, and that's not even including Titans, the iPad exclusive level. Oh yeah. N.O.V.A. HD   Where do we start with a company like Gameloft? They're bringing so much enhanced tastiness to the iPad store that we feel like kids in a candy shop trying to decide. We'll go broke at this rate. Get a gander at N.O.V.A. HD with its optimized iPad touch controls and high definition quality graphics.  Real Soccer 2010  Or see how improved something like Real Soccer 2010 is with all that extra roominess. You can actually see more than three players at a time.  UNO HD Even something as simple as the classic card game UNO when ported to UNO HD gets major overhauls in prettiness and usability, making multiplayer action more than just an idea that sounds good, but plays good too. Glow Hockey 2  Really when we think about how games are going to change and advance as a result of so much touch screen space, we get a little dizzy with excitement. For example, consider the air hockey iPhone games and how hard they are to control. Now think about getting your hands on Glow Hockey 2 on the iPad. Now look at Glow Hockey 2. Now put your eyes back in your head. Not only does this just scream "GORGEOUS!" but with WiFi access you can play against other iPadders or iPhone users wherever they are. That keeps their greasy mitts off your precious while still letting you school them on the table. Soosiz HD   Touch Foo's Soosiz might just be one of the more addictive simple game concepts and it's almost as cute as Super Monkey Ball 2. With Soosiz HD, you still jump from planet to planet, try to score as many points as possible while being affected differently by each new planet's gravity, but now it's twice as beautiful. One reviewer called this game the Super Mario Bros. for the iPhone OS and it's hard to argue with that characterization. With seven worlds and seven bosses to beat on Soosiz's 65 levels, our iPads will probably be glued to our hands for days after launch. BoardBox  We mentioned iChess above, but Movile takes things to a whole new level with BoardBox, bringing fifteen classic board games to the iPad. That's right, fifteen games in one and it's all your favorite old wooden games come to spectacular life with three different board styles (Mahogany, Granite, and Old School). Not just one kind of chess either, but six variants on the classic, as well as Go, Checkers, Reversi and more. Unlike the tininess of the iPhone screen, the iPad means sharing as you and your mates gather around. Stone of Destiny  Avalon Alliance's Stone of Destiny, the iPhone's first ever hidden object game, might have just gotten a little easier with all this expanded screen space. Whether or not that's true for the game's challenges, this Indiana Jones style quest was a treat for the eyes the first time around, and the iPad ups the ante. Remember those comic book panel pages of exposition you had to scroll around on? Yeah, say goodbye to all that with big big big screen love. Dopey Dopey Dodos!   We're not quite sure how close Nonsensical's Dopey Dopey Dodos! comes to copyright infringement when we consider a certain other game from our childhood, one involving hippopotami, but we are sure how adorable this game is. Like so many other games that are taking advantage of the screen size, Nonsensical's game features solo or multiplayer modes meaning everyone gets to get their hands on the iPad. Everyone. From the biggest to the smallest.  Call of Duty: World At War: Zombies  Something else everyone can agree on? Shooting zombies is not only necessary, it's dead fun. And Activision has made it even better on the big screen. Call of Duty: World At War: Zombies makes the brain splatter all that much gooier and tastier as you go for the headshot again and again and again and again...and that's pretty much it, right? What more are you looking for? Plants Vs Zombies   Somewhere between the cutesiness of Dodos and the sheer awesomeness that is Call of Duty, we get Plants Vs Zombies from noted gamemaker PopCap. Promising to be more the PC version than the much scaled down iPhone version made bigger, Popcap promises to bring quick play, minigames, and the ever popular survival mode to the tablet, leaving the iPhone's adventure mode in the dust. Can the older, littler brother get no love anymore? Gameprom  Gameprom takes their pinball games to the next logical level with iPad versions, and to read their laundry list of graphic improvements is to just marvel at the artistry. They're not live in the App Store just yet, except as iPhone versions, but they're hard at work. Ball mirror, surface reflection, redesigning the table's geometry, and new lighting are just some of what they plan to bring to their makeover. Just look at this table for The Deep. Cue up your Tommy soundtrack, because you know you're going to want this one, pinball wizards. Fieldrunners for iPad  Subatomic Studios gets it like everyone else. Bigger screen solves tons of problems. And Fieldrunners for iPad flaunts it like there's no tomorrow. No more scrolling around your map to where the action is. Now you can see it all as it happens or you can zoom in to the hot spots. The must-have iPhone game is an even bigger must-have for the iPad (pun intended, naturally).   Command & Conquer: Red Alert We've saved one of the biggest players in the market for last. That's right Electronic Arts is one of the major cornerers of the iPhone game market and we expect nothing less than the very best and brightest from them when it comes to the iPad. And if screenshots are to be believed, they aren't going to disappoint.In the RTS category, Command & Conquer: Red Alert is just about insane with greatness now that the big screen does away with the iPhone's strategy limiting size issues. This iPad redo is packed with 6 additional skirmish maps, expansion packs, and incredible 3D graphics. The faster processor means faster battles with improved playability. Want to save the world, one game at a time? Here's your chance, private. Scrabble   We never downloaded the iPhone Scrabble just because we had the iPod Classic version a couple years back and we figured it'd be more of the same, even if a little bigger. That is, a lot of squinting at teeny tiny letters. Well, rejoice word-lovers, because all that extra space on Scrabble for the iPad means extra big screens that won't tax your eyes. Triple word scores, here you come.  Mirror's Edge Mirror's Edge not only brings fast-paced excitement to the table, but the visuals have been improved almost to the point of a true sensory experience. Your "Runner," Faith Connors never looked so good, and a game like this has never been so intense. Want to challenge your friends to a race against the ominous forces arrayed against you? Yeah, EA brought the multiplayer greatness here too. We could go on and on, and no doubt we'll keep on alerting you to the best iPad titles as they arrive. Did we leave something out you're living and dying and aching for on your iPad? Let us know in the comments. 

  • From 2-Way to 4G: The Complete History of Cell Phones

      Part I: Wireless rootsLike many of the great revolutions, it was born out of necessity.Owing more to Walkie-Talkies than actual phones, the earliest mobile calls can be traced to the early 1900s, when Australia’s Victorian Police devised a method of wireless communication between squad cars and dispatchers. The concept quickly caught on and gradually began to spread to other countries, reaching the United States by the 1930s; the first known U.S. two-way radio system is credited to the Bayonne, N.J., police department.By 1940, Motorola precursor Galvin Manufacturing Company developed a mobile two-way radio system via a hefty wired backpack. The SCR-300 “Walkie-Talkie,” designed by Marion Bond, Henryk Magnuski, Lloyd Morris, Dan Noble, Bill Vogel and Raymond Yoder, weighed about 40 pounds and had a range of approximately 3 miles. Portable in the loosest sense of the word, Motorola quickly followed up the 300 with the SCR-536, a handheld version of its popular Walkie-Talkie built to meet the demands of the U.S. Army during World War II. As the technology proved successful on the battlefield--most notably during the Invasion of Normandy--Motorola sold more than 100,000 of its “Handie-Talkie” model during the war.At around the same time, the Federal Communication Commission formulated a radio service called Citizens Band to allow hobbyists to communicate over short distances of one to five miles. Not unlike the dedicated frequencies already allocated for firefighters and police officers, CB radio, as it came to be called, provided regulated channels for quick bursts of dialogue that just couldn’t wait.But neither Handie-Talkies, which were limited by a closed network, nor CB transmitters, which didn’t allow for targeted calls, were able to replicate the reach-out-and-touch-someone experience of a home phone.All that would change in 1973.Part II: A Dyna-mite breakthroughOn April 3, 1973, Motorola vice president Dr. Martin Cooper walked down Sixth Avenue in New York City using the world’s first handled mobile telephone to call his rival at AT&T Bell Labs, where the project had originated 15 years earlier. Weighing about two and a half pounds and requiring a kung-fu grip, Cooper's casual call touched off a decade-long race to bring the first cellular telephone to the market: “As I walked down the street while talking on the phone, sophisticated New Yorkers gaped at the sight of someone actually moving around while making a phone call,” Martin said on the 30th anniversary of the call. “Remember that in 1973, there weren't cordless telephones, let alone cellular phones. I made numerous calls, including one where I crossed the street while talking to a New York radio reporter — probably one of the more dangerous things I have ever done in my life.”Dangerous? Maybe. Groundbreaking? Most certainly. The prototype phone Cooper used--a Dynamic Adaptive Total Area Coverage (DynaTAC) handheld cellular phone connected to AT&T’s wired phone system via a base station on the roof of a nearby building--provided all the makings of a modern cellular network, albeit with far less portability.With a working demo under his belt, Cooper set out to make a version of the DynaTAC fit for consumer use (and FCC approval). Ten years and $100 million later, he had one.On March 6, 1983, Motorola released its slightly less-bricky DynaTAC 8000X, a beige, 3.5-inch-thick handset with a black face adorned with 21 keys (standard phone pad plus dedicated “Recall,” “Clear,” “Send,” “Store,” “Function,” “End,” “Power,” “Lock” and “Volume” buttons) and a 9-character LED readout. It operated on Bell Labs’ analog Advanced Mobile Phone System, which divided radio frequencies into hexagonal cells to create a seamless “cellular” network. While light enough at just over two pounds to carry in a backpack or briefcase, the DynaTAC’s battery allowed just 30 minutes of talk time and 8 hours of standby. But despite its limitations--and a hefty $3,995 price tag--the revolutionary 8000X was an instant success.Overseas, Finland-based Nokia Corporation was making strides of its own. With the Nordic Mobile Telephone mobile phone network already in place for car phones, Nokia acquired mobile radio manufacturer Salora Oy in the early 1980s and in 1984 spun off Nokia-Mobira Oy, a dedicated telecommunications division; soon after, the company launched its first “portable” product, the Mobira Talkman, which provided several hours of talk time but required the user to carry an 11-pound briefcase in order to make calls.Three years later, however, Nokia vastly improved on its behemoth with the Mobira Cityman 900, the first truly mobile phone built for the NMT network. Nicknamed the Gorba--after Soviet leader Mikhail Gorbachev was photographed using one--the Cityman weighed about as much as a DynaTAC and cost about twice as much, but sold just as well. Following the success of its new venture, Nokia dropped Mobira from the company’s name and folded the whole division back into the main company, and Motorola’s biggest competitor, Nokia Mobile Phones, was born.Despite the popularity and cachet of these early cell phones, however, they still played second fiddle to less-expensive car phones--such as the Mobira Senator NMT-450--that offered better call quality in a neat, convenient package that didn’t rely on an underwhelming battery. Even after Motorola introduced its innovative MicroTAC flip phone--billed as the lightest (12.3 ounces) and smallest (9 inches) phone on the market and described as “a technological and administrative tour de force”--the U.S. cellular market struggled to expand beyond its niche market of wealthy businessmen, doctors and lawyers; by the time the ’90s rolled around, cellular subscriptions had barely topped 3 million in the United States.Part III: Global swarmingWhile Motorola was putting the finishing touches on its DynaTAC in 1982, the European Conference of Postal and Telecommunications Administration’s Electronic Communications Committee was already laying the groundwork for a second-generation European mobile network capable of handling digital voice calls and data transmission. After several starts and stops, the first Groupe SpĂ©cial Mobile cellular network (later Global System for Mobile Communications) was launched cooperatively by Radiolinja and Ericsson in 1991.On July 1, 1992, Finnish Prime Minister Harri Holkeri made the world’s first GSM call using a Nokia handset, and on Nov. 10, 1992, the company released the Nokia 1011, a black, slimline GSM handset with 90 minutes of talk time and the ability to send short, textual messages to other users. As the phone caught on, GSM quickly spread throughout Europe and Asia, and by the end of 1995, American Personal Communications had launched the first commercial U.S. GSM service.With a powerful digital system in place, a new batch of phones naturally followed. Once again, Motorola made the biggest splash with a first-of-its-kind handset that improved on the fresh style introduced with the MicroTAC. Released on Jan. 3, 1996, the “wearable” StarTAC introduced the world to the timeless clamshell design, which featured a flip cover that extended over the entire length of the phone. Clocking in at about $1,000, the StarTAC weighed just 3 ounces, fit comfortably in any pocket and allowed for about three hours of talk time. While offering a GSM model for use overseas (and with the few burgeoning U.S. carriers), Motorola stuck with the popular analog AMPS system with the U.S. launch of the new phone.Korean company Samsung--which had already taken a serious bite out of Motorola’s dominance in the far east with its SH-700 series of phones and turned heads with its first CDMA handset in March 1996, the skinny, lightweight SGH-200--didn’t fare quite as well with its GSM offerings. The SGH-200, intended to make serious inroads throughout the rest of Europe, barely registered in the increasingly crowded cellular market until September 1998, when the high-end SGH-600 flip phone was unveiled to rave reviews for its slim design, 5-hour battery and voice-activated dialing.As prices dropped and networks became clearer and more ubiquitous, cell phones slowly shed their luxury stigma as they began to receive greater functionality beyond calls and SMS messages. Next: The Complete History of Cell Phones Continued >>   Part IV: Style and substanceWhere Motorola’s “wearable” StarTAC brought cell phones from clunky--with all respect to Zack Morris and his DynaTAC--to cool, Nokia followed with its youthful 3210, an inexpensive candy bar-style handset released in 1999 that ditched the external antenna and included a dynamic (but still monochrome) display. A series of interchangeable covers available in a variety of colors and patterns (along with a full graphics layout for playing a trio of games: Snake, Rotation and Memory) kept the phone fresh and popular among teenagers, helping the 3210 enjoy a long period of success.On the other side of the globe, a small Japanese electronics maker named Sharp forever altered the mobile-phone landscape. Although it never made it to the States, the Japan-exclusive J-SH04’s first-of-its-kind color screen--though not the industry’s first; Siemens laid claim to the first four-color screen with its S10 a couple years earlier--and sleek, metallic enclosure that stood just 5 inches tall not only spiced up the sea of dull, black, grayscale handsets, it boldly pushed the cell phone into the 21st century by adding a 1MP camera to its backside. Color screens, cameras and Bluetooth were here to stay, but few handsets pulled it all together like the Sony Ericsson T610, the flagship release from the newly formed technology giant (the two established a joint venture in late 2001 following a period of decline for the one-time Swedish telecommunications giant). Ericsson had already broken new ground by demonstrating the world’s first Bluetooth phone, the mustard-colored T36 (released as the T39) and full-color T68m, but it took the Sony team’s subtle sense of style to create a winner.A sharp, 65,000K TFT screen was flanked by a glossy, black bezel that gave way to an aluminum number pad that felt sturdy (despite its small stature). Like its rivals, the grape-colored Nokia 725 and Panasonic’s flip-style GU87 (which sported a giant 132x176 screen), the T610 featured a variety of ringtones and games, and a customizable OS controlled by a thumb-friendly directional pad for simple navigation.With its clean lines and slick veneer, the T610 was as fashionable as it was functional, and its popularity signaled a dramatic shift in the market. Small, sleek phones of all shapes and colors began to crowd the landscape, but it wasn’t until 2004--just about when the T610 had worn out its welcome--when the next big thing landed. While it didn’t add much in the way of new technology, Motorola’s last great handset single-handedly saved the company from ruin (for a few years, anyway).A design marvel, the all-aluminum, clamshell, dual-screen RAZR V3 immediately put the original cell phone maker back on the map. Thin, light and unbelievably sexy, Motorola redefined the stale flip phone and paved the way for a slew of so-called fashion phones that tempted users with glitz and gloss--often at the expense of functionality. Even the RAZR, which sold more than 100 million units during its reign, was saddled with a weak UI, suffered from battery and speaker issues, and was known to be susceptible to compound fractures.Another phone that tipped the form-over-function scales came from a little-known Korean conglomerate named Lucky GoldStar, or LG. Meant to mimic the minimal look of the popular iPod, the LG Chocolate--part of its Black Label line of designer phones--was available in five flavors and featured an illuminated, touch-sensitive scroll wheel for navigation that hid a slide-out keypad. The new focus on design helped cell phones keep their pop-culture appeal and ignited a new wave of innovation as consumers demanded thinner, sexier handsets. Part V: Brains and beautyAs designs got smarter and mobile phones picked up more features, the line between PDAs and cell phones began to blur. Way back in 1994, a rare entry from IBM added the first glimmers of PDA functionality in a handset, but the touch-screen Simon suffered from production issues and struggled to handle all of its tasks--namely calling, faxing and paging--with ease. But Simon’s entrance into the mobile phone marketplace didn’t go unnoticed, as evidenced by this Byte.com review from December 1994: “Whether or not Simon is your idea of the ultimate (for now) personal communicator depends on how appealing you find the combination of voice calls and e-mail--and maybe on how little you need a laptop. Clearly, Simon won't replace portable PCs, but it's equally clear that it represents a milestone in the evolution of the PDA.”The PDA-cell phone evolution continued in 1996 with the first of Nokia’s line of side-flip Communicators. But despite a “visible appearance” alongside Val Kilmer in “The Saint,” the “unique next-generation product with phone and computing functionality” was far too clunky to be taken seriously (an issue Nokia rectified a year later with the 9-ounce 9110). When closed, the early Communicators resembled an old-style brick phone, but opened to a 4.5-inch wide screen with a tiny keyboard.The Simon and Communicator were undoubtedly clever, but cell phones didn’t truly become “smart” until 2000, when a dedicated OS arrived to properly manage all these tasks. Demoed as early as 1997 as part of Ericsson’s Penelope project--which included the prototype GS88 handset--the Symbian OS was born out of a partnership between Ericsson, PDA maker Psion and mobile phone giants Motorola and Nokia. Packed with desktop-grade features such as pre-emptive multitasking, memory protection and Unicode support, various incarnations of the Symbian OS helped streamline generations of powerful smartphones from Nokia, Siemens, Samsung, Fujitsu, Sony Ericsson, Sharp and Nokia (which purchased the company in 2008).While mobile phones were becoming more like PDAs, PDAs were naturally becoming more like cell phones. Palm competitor Handspring transformed its Visor into a multitasking VisorPhone in 2001, dressing it in purplish blue and adding a GSM antenna and a specialized version of the Palm OS (licensed from its rival).By 2002, smartphones were taking the world by storm. Sony Ericsson launched the stylish, touch-screen P800 and the Symbian-based User Interface Quartz (UIQ) platform, which opened the door for third-party software developers, and Research in Motion updated its BlackBerry line of wireless pagers with the 5810 mobile phone, giving it GSM support, a larger screen (but still monochrome; color didn’t show up until 2005) and a powerful, proprietary OS targeted to mobile business professionals.Affectionately called “CrackBerry” by devotees, RIM’s line of camera-less smartphones quickly achieved cult-like status due to their tight, push e-mail integration with Microsoft Exchange and Lotus Domino, miniature QWERTY keyboard tailored for thumb typing, and members-only BlackBerry Messenger service. Later enhancements included the methodical Suretype keyboards, trackballs and touch screens, but RIM hasn’t strayed too far from the classic, screen-on-top, keyboard-on-bottom design (though a camera was finally built into the Pearl in 2006).Not long after the BlackBerry landed, Handspring gave birth to yet another smartphone when it beefed up the recently released flip-style Treo 90 PDA by adding dual-band GSM capabilities. Smaller and more powerful than the VisorPhone--and fitted with a unique flip-up window that allowed access to the screen and menubottons without needing to do any actual flipping--the Treo 180 was available with either a thumb-style keyboard or a Graffiti interface and stylus. First-rate predictive typing cut down on the frustration and made interacting with the Palm OS a breeze, and the tight integration between apps took the focus off the buttons and onto the monochrome touch screen (color would quickly follow), where most tasks could be completed with just a few taps.The marriage of cell phones and PDAs couldn’t have been happier, and before long, mobile phones of all shapes and sizes were adding desktop-quality applications for handling calendars, contacts and e-mail as customers eagerly awaited the next big thing.Part VI: 3’s a charmAs the second-generation GSM network became taxed and cell phones’ data demands soared with each new smartphone, providers began to roll out faster, more powerful services built to handle users’ Internet needs. CDMA networks gave way to the EV-DO (Evolution-Data Optimized) standard, a feature of the earliest CDMA2000 networks that provided speeds of more than 150 kbit/s (compared with 56-114 kbit/second on 2G); similarly, General Packet Radio Service provided data speeds of up to 115 kbit/s for GSM networks.So-called 2.5G networks provided decent-enough data rates for WAP-based services, but as cell phone browsers matured beyond simple, text-heavy displays, the need arose for a bona fide, third-generation network capable of handling high-speed data rates arose. In late-2001, Japan-based service provider NTT DoCoMo launched the first CDMA-based 3G network, FOMA (Freedom of Mobile Multimedia Access), followed by South Korea’s SK Telecon EV-DO network in early 2002. In the U.S., Seattle-based wireless ISP unveiled a beta test of the United States’ first CDMA2000, 1xEV-DO 3G network in Manhattan, Kan., in May 2002 with theoretical speeds of 2.4 mbit/s and average speeds around 600 kbps.While 3G was in its infancy, still-slow GSM networks evolved even further with a zippier technology. Dubbed Enhanced Data Rates for GSM Evolution, or EDGE for short, Cingular Wireless rolled out the network, which offered theoretical speeds up to up to 236.8 kbit/s (but in reality reached nowhere near that), in early 2003, but was quickly trumped by the first major U.S. 3G launch in October. Verizon’s $8 billion Express Network initially offered average speeds of 40 to 60 kilobits per second, but eventually was able to sustain actual average speeds above 1 mbit/s. Sprint and AT&T soon followed with their own 3G networks (CDMA EV-DO and Universal Mobile Telecommunications System (UMTS), respectively).Naturally, all that speed needed new phone services to take advantage of it. As the ’90s were drawing to a close, 3G innovator NTT DoCoMo launched i-mode, tthe world’s first mobile Internet service, which gave users one-button access to a wide variety of information, including e-mail, Web access and financial services. The stripped-down suite of services bridged the gap between desktop apps and WAP-based cell phone platforms and was wildly popular in Japan, topping off at more than 60 million FOMA users in its heyday.But as popular as i-mode was, it was nothing compared to the next i-product that would come along. Part VII: Touch of classFor the better part of a decade, a mythical touch-screen device from Apple that combined the better parts of a Mac, cell phone and iPod and ran OS X was discussed, debunked, dissected and ultimately dismissed on rumor sites across the Web. The obligatory mock-ups and blurry photos occasionally popped up before major events, but as the iPod line continued to expand and populate the world, it began to seem less and less likely that a so-called iPhone would ever actually emerge.Then, on Jan. 9, 2007, Steve Jobs ended all speculation by merging three products---a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device--into one slick handset wrapped in glass and aluminum. The iPhone had landed and the industry would never be the same.Unlike anything on the market, iPhone ditched the buttons (save one) in favor of a 3.5-inch touch-screen display with a “soft” keyboard. But the screen, while fairly stunning, was only part of the story. iPhone refused to rely on the “baby Internet,” as Steve called it, and instead featured a mobile version of its own Safari Web browser, with tap- and pinch-to-zoom for an elegant, unprecedented browsing experience; rounding out the package were a powerful e-mail client and a touch-friendly reimagining of Apple’s iPod software.The $599 iPhone relied on AT&T’s EDGE network--3G would arrive a year later--and touched off a frenzy from the moment it landed. Imitators popped up from Samsung, LG and Nokia came and went, but the iPhone stood virtually in a class all its own until October 2008, when Taiwan handset maker High Tech Computer Corporation released the first phone based on Google’s open-source Android mobile platform. While heavier and bulkier than the iPhone G3 it was pitted against--and a bit clunky and cumbersome with a slide-out keyboard--the HTC Dream (also known as the T-Mobile G1) came equipped with an iPhone-quality Web browser, Gmail, Google Calendar, Google Maps and Google Talk.Android wasn’t quite as polished as the iPhone OS, but it was clear that a worthy competitor had arrived. Apple had picked up a head of steam earlier in 2008 with its popular App Store--which was quickly populated by thousands of custom, third-party programs--but developers couldn’t ignore Android’s open--and carrier neutral--platform. As the OS matured, so, too, did the phones that ran it, beginning with Google’s sleek Nexus One and culminating with aptly named Droid Incredible from HTC that featured several non-iPhone enhancements, including an FM tuner and 8 MP camera, and the HTC Sense "design experience," an super-Android architecture "all about how people use the device, making their content personal to how they use the device.”iPhone 4 launched Apple back to the top of the heap with its brilliant retina display and long-overdue multitasking, but Motorola's Droid X is already on the immediate horizon, threatening to wrestle the crown away with its 40GB expandable capacity, larger screen and ability to turn itself into a 3G hotspot for five other devices. The war is on, and both sides are working hard to recruit troops. Part VIII: Fantastic 4The birth of 3G--with no small amount of help from the iPhone and Android--has pushed the mobile Internet well into the mainstream, with hundreds of millions of subscribers on scores of different networks. As providers--particularly AT&T as its exclusive Phone contract continues to generate fruit--struggle with speeds and traffic, a whole new network is just beginning to take flight. Much like the transition from 2G to 3G, several technologies were developed to provide performance boosts until a proper 4G network is christened. Verizon and AT&T adopted LTE (Long Term Evolution), originated by the 3rd Generation Partnership Project (3GPP) reached peak download rates of 326.4 Mbit/s, and Sprint has already released the first Android phone running on the Mobile WiMAX network (Worldwide Interoperability for Microwave Access), the HTC EVO 4G.As LTE networks from AT&T and Verizon begin to go live over the next 12 months, waiting around the corner is the LTE Advanced standard, expected to be released around the time iPhone 6 hits shelves, with full backward compatibility with LTE phones. A host of new features await the next generation of handsets--including Swype for fast text input, hyper-accurate GPS III modules (most higher-end phones already contain GPS chips, which first landed in 2005 with the Siemens SXG75), on-demand video and live TV, and wave-and-pay purchases--as the distance between desktops and cell phones becomes less and less recognizable.And to think, it all started with something that had slightly more character than a rectangular piece of concrete. 

  • â… The iPad

    Back in December, here’s how I concluded my piece on what I expected from Apple’s then-still-unannounced tablet: If you’re thinking The Tablet is just a big iPhone, or just Apple’s take on the e-reader, or just a media player, or just anything, I say you’re thinking too small — the equivalent of thinking that the iPhone was going to be just a click wheel iPod that made phone calls. I think The Tablet is nothing short of Apple’s reconception of personal computing. After the iPad was announced, I got two types of emails from readers. The first group saying they were disappointed, because they had been hoping I was right that The Tablet would be Apple’s reconception of personal computing. The second group wrote to tell me how excited they were because I was right that The Tablet would be Apple’s reconception of personal computing. Count me in with the second group. Apple hasn’t thought of everything with iPad, but what they’ve thought about, they’ve thought about very deeply. I got mine Saturday morning, and I’ve been using it since — or at least as often as I could get it away from my son. Here are my thoughts. The Big Picture The whole thing feels fast fast fast. The only thing that feels slow overall, so far, is web page rendering. Not because it’s slower than the iPhone — it’s not, it’s definitely much faster — but because it’s so much slower than my MacBook Pro. It’s easy to forget on modern PC-class hardware just how computationally expensive HTML rendering is. The funny thing is, the iPad, in raw CPU terms, is a far slower machine than a modern Mac. But the iPad is running a lightweight OS and lightweight apps. It’s like a slower runner with a lighter backpack who can win a race against a faster runner wearing a heavier backpack. Thus, many of the things you do are faster, or at least feel faster (which is what matters), on the iPad than the Mac. Like, for example, launching applications. The built-in apps, and many of the third-party apps I’ve been using the most, are ready to use within a moment of launching them. (Games tend not to load instantly, but that’s true on high-power consoles like Xbox and PS3, too.) There’s something fundamentally strange about how fast the iPad feels considering how underpowered it is versus a modern PC or Mac. How can a computer with so much less CPU speed feel faster? What Apple has done is re-think several fundamental aspects. The iPad was designed from the ground up with a different set of priorities. I think Tim Bray summarizes it well: For a 1Ghz device with limited memory, the iPad is unreasonably fast. I suspect this accounts for a whole bunch of the “Wow!” reaction the iPad obviously provokes. Since there’s no free lunch, I think it’s really important that we understand what they sacrificed to get that performance. My bet would be on some combination of windowing and virtual memory. I tend to work on lots of things at once, but in fact I look at things in rapid succession, my eyes can really only focus on one thing at one time. Given sufficiently fast switching, maybe we all ought to be getting less WIMPy. The iPad (and iPhone OS across all devices) does indeed lack virtual memory. The only memory is honest-to-god RAM. RAM is fast, virtual memory is slow. The tradeoff is that without virtual memory, the iPad can do far less at once, but what it does do is never going to require hitting virtual memory. Without a windowing system, drawing is simpler and faster. Apple has made other significantly different tradeoffs as well. Battery life on the iPad is simply stunning. Reviewers across the board are getting real-life results that beat Apple’s promise of 10 hours of battery life. This is a function both of software (which does less and works hard to keep the CPU from drawing power while the iPad is being used) and hardware — iFixit’s teardown shows that, internally, the iPad looks more like a battery with a computer than a computer with a battery. The iPad, so far, never gets warm. Browse a bunch of web sites. Play some video. Play a game. It still feels as cool to the touch as when it’s turned off. It is also dead quiet — no fan, no humming, nada. This is the future of computing. The iPad was designed with an entirely different set of priorities than Macs or PCs. Someone may well produce a worthy iPad rival in the next year, but it’s not going to be something like HP’s Slate that runs Windows 7, an operating system that epitomizes the traditional set of computer design priorities. The iPad is also eminently affordable. $500 for this thing seems hard to believe. I wouldn’t hesitate to recommend it at double the price. But clearly there were tradeoffs involved to hit this price point. Build quality is not one — the thing feels perfect in hand. But it only has 256 MB of RAM — perhaps the single biggest hardware weakness of the device (see the section on Safari below). It is super high-quality, but clearly designed for the mass market. Anyone who thinks Apple only makes high-priced products has completely lost sense of reality. “Affordable luxury” is the sweet spot for mass market success today, and Apple keeps shooting bulls eyes. In fact, the only thing that makes my heart ache regarding the iPad is when I start imagining a hypothetical Pro model — imagine what Apple could put in an iPad that cost as much as a MacBook Pro. (My dream iPad Pro: double the display’s pixel resolution and include a gigabyte or two of RAM.) Affordability presents itself in other ways, too. Nothing is included in the box other than the power adaptor. The dock and case are separate SKUs, and it doesn’t even come with headphones. It’s like buying a Honda, not an Acura — the base model is not “well-equipped”. $500 is affordable but not cheap, and the iPad does not feel cheap in any regard. The build quality is outstanding. The brushed aluminum back makes my plastic iPhone 3GS feel cheap. The iPad takes more cues from the current iMacs than it does from the iPhone. The seam between the glass and the aluminum is nearly perfect. It’s just one piece of aluminum and a piece of glass — there is no superfluous chrome bezel between the glass and the backing as there is on all iPhones and iPod Touches to date. Even without turning it on it looks and feels a step beyond the iPhones and iPod Touches we’ve seen to date. The Killer App One thing that’s making it hard for some people to grasp the purpose of the iPad is that no one has an answer to what precisely it is for. This was not so for the iPhone. The answer to the question of what the original 2007 iPhone was meant for was right there at the bottom of the iPhone home screen, in the “dock”: phone, email, web, music and video. The other apps were icing on the cake. The four apps in the dock were what Apple designed the iPhone to do. The iPad also has a “dock” on the home screen, and the default apps in that dock are clearly important: Safari, Mail, Photos, iPod (which, on the iPad, is only for audio). But some are treating the iPad as, fundamentally, an e-reader. Others as a gaming device. Others as a movie player. None of those things are represented in the iPad’s default dock apps. The truth is that the App Store is the killer app. The iPad is meant for anything that can be represented on a 10-inch color touchscreen. Back in January when we were playing the “What’s Apple going to name the tablet?” game, my favorite, by far, was “Canvas”. I’m not saying here that Canvas would have been a better name than iPad, but the word conveys perfectly what the iPad is. Adam Engst captured this: The iPad becomes the app you’re using. That’s part of the magic. The hardware is so understated - it’s just a screen, really - and because you manipulate objects and interface elements so smoothly and directly on the screen, the fact that you’re using an iPad falls away. You’re using the app, whatever it may be, and while you’re doing so, the iPad is that app. Switch to another app and the iPad becomes that app. If that’s not magic, I don’t know what is. As did Cultured Code’s JĂĽrgen Schweizer: Steve Jobs said about the iPod that “it is all about the music”. With the iPad, Apple has done the same for personal computing as it has done before with the iPod: it made technology go away. But if the device is gone, and the operating system is gone, what is left? The iPad is an empty canvas that invites us to imagine what is possible. It inspires our imagination and it makes us want to create, because never before were we able to create software that was so close to the user. The iPad hardware and OS are profoundly humble — they put all the focus on whatever app it is that is open. Out of Box Experience One thing that is very iPhone-like about iPad is that when you first take it out of the box, it wants to be plugged into your Mac or PC via USB and sync with iTunes. In some ways, that’s understandable. USB syncing is how you load your iPad with music and videos and transfer over stuff like your email accounts, and, if you’re not using MobileMe, your contacts and calendars. But, on the whole, it feels retrograde. It’s creates an impression that the iPad does not stand on its own. It’s a child that still needs a parent. But it’s not a young child. It’s more like a teenager. It’s close. So close that it feels like it ought to be able to stand on its own. Android devices do not have this problem. You can sync an Android device with a desktop computer via USB, for transferring things like music and videos, but you don’t have to. Out of the box, a Nexus One is ready to go. Google’s big advantage here is that they’re using online services as primary data stores. The Google Way is to use Gmail for email and contacts, and Google Calendar for events. You just tell your Android device your Google ID and password, and your email, contacts, and calendars start syncing over the air. Apple has MobileMe, but because it’s a paid service, they can’t (or at least won’t) assume that all iPad owners are going to use it. But then even those of us who do use MobileMe get stuck with a first-run iPad experience that involves a tethered USB connection to a computer. The Apple Way is to assume that your primary data stores for these things are locally stored on your Mac or PC — Address Book, iCal. At the very least, these things ought to be able to sync between iTunes (on your Mac or PC) and your iPad over your Wi-Fi network. Third-party iPhone OS apps like Things do a great job with this — there’s no reason iTunes and the iPhone OS shouldn’t too. Those Heart-Stopping ‘Scratches’ On the iPhone (and iPod Touch; assume from here out that when I say “iPhone” I’m referring to both), app icons on the home screen sit atop a plain black background. On the iPad, they’re spaced further apart, which is why I think Apple has added wallpaper — making the iPad home screen look a lot more like a Mac or Windows desktop. The default wallpaper shows a sunset skyline of a mountain range in front of a like. There’s a meteor shower in the sky. And the streaking meteors look, at a glance, like a series of severe scratches on the display. It’s a curious choice. The Touchscreen Keyboard It’s a lot like the iPhone’s, but, it’s different. Because it’s bigger, there are no pop-up indicators showing which key you hit as you type. They’re not necessary. The feel, overall, is pretty much like typing on a really big iPhone. If you’re in a position where you can set the iPad down on your lap or a table top, it’s not too hard at all to type with all your fingers when the iPad is in landscape (horizontal) orientation. Now, to me, it’s nowhere near as good as even the worst full- or nearly-full-size hardware keyboard I’ve ever used. You can’t just rest all eight of your fingers on the home row keys, and you can’t feel where the key cap edges are. You have to look at the keyboard a fair amount as you type. On a hardware keyboard, I hardly ever look at the keys. But for a touchscreen, it’s good. In portrait (vertical) orientation, I can type on the iPad using just my two thumbs, as I do on my iPhone. I have relatively large hands, though — I don’t think most people can do it. The keyboard in this layout is way too small for me to type with all of my fingers, though. In portrait orientation most people will type using one finger, I expect. Now, the funny thing is, in general, bigger keyboards are easier to type on than smaller ones. That’s why big laptops are easier to type on than compact ones, and, indeed, that’s why the landscape iPad keyboard on the iPad is easier to type on than the portrait one. But at a certain point, the curve flips around and smaller becomes faster. I type much faster on my iPhone using the smaller portrait orientation keyboard than the wider landscape keyboard. In both modes, I use just my two thumbs. With the smaller iPhone keyboard, my thumbs have to travel less from one key to the next. People who aren’t very proficient at the iPhone keyboard, or who have very large thumbs and therefore have trouble precisely tapping the smaller keys, may well prefer the iPhone’s wider landscape keyboard. But for me it’s not even close. I never type in landscape on my iPhone. And in fact (and this is the aforereferenced “funny part”), I type faster on my iPhone than I do on the iPad. That’s especially true for when the iPad is in portrait mode, which puts the keyboard size in a no-man’s land — too small to eight-finger-type, too big to thumb-type. But it’s also true for when the iPad is in landscape mode. I’m hopeful that this is just a factor of experience and muscle memory — I have nearly three years of experience typing on the iPhone, and only two days experience with the iPad. Last Friday I watched Andy Ihnatko eight-finger-type on his iPad — which he’d been using for over a week — and he was typing pretty goddamn fast. One problem I’ve run into is that Apple has subtly changed the layout of the keyboard from the iPhone’s. On the iPhone, the Delete key is on the lower right, above the Return key. On the iPad, it’s in the upper right corner, and the Return key is next to the L key. The iPad adds a right-side Shift key.      The iPad layout makes perfect sense — both these keys are now where they reside on traditional hardware keyboards. Their weird positions on the iPhone are a compromise forced by the extreme lack of space on the iPhone display. Apple has also added a new key to the iPad keyboard’s numeric/punctuation mode: Undo. It’s a good idea — I have the feeling most iPhone users don’t know about the system-wide shake-to-undo gesture, and even for users who do, the iPad is harder to shake (and, when docked, downright silly to shake). But this new Undo key moves the period and comma keys over to the right by two positions. The iPhone keyboard layout is so firmly ingrained in my mind that these changes are problems for me — I keep hitting the (new to the iPad) right-side Shift key when I mean to hit Delete, and I keep hitting Undo when I mean to type a period. I’ll get used to it soon, I’m sure, but I find it interesting that my iPad typing muscle memory is based on the iPhone keyboard, not regular keyboards. I think this is because, overall, it really does feel like a big iPhone keyboard. Hardware Keyboard Support I don’t have (and did not order) the iPad keyboard dock, but I have been using an Apple Bluetooth keyboard. In fact, I’m using it to type this entire review. It works great. Pairing (via the iPad Settings app) is easy and quick. And it works great. Several essential text-editing shortcuts from the Mac OS work system-wide on the iPad: Command-Z, -X, -C, and -V work for Undo, Cut, Copy, and Paste. Command-A works for Select All. You can use the arrow keys to move the insertion point. Option-Arrow keys work to move the insertion point one word at a time. Command-Left/Right moves the insertion point the beginning/end of the current line; Command-Up/Down moves the insertion point the start/end of the current text field — which, in the case of something like Pages, is the beginning/end of the entire document. Holding down Shift extends the selection range, and works in conjunction with the Option and Command keys as expected. (Certain of Cocoa’s long-standing Emacs-style text editing shortcuts work too: like Control-K (kill) and Control-H (backspace).) Certain of the function keys on the Bluetooth keyboard are useful on the iPad. The brightness keys control the iPad’s display brightness. The volume (and mute) keys work. The playback buttons — play/pause, next, previous — all work to control the iPod app. By default, once you’ve started using a hardware keyboard, the on-screen keyboard no longer appears, which is great, because the full display is now available for displaying content. But if you want to use the on-screen keyboard while a hardware keyboard is active, you can toggle it using the hardware keyboard’s Eject key. The Esc key dismisses the auto-complete suggestion — it’s like tapping the little “x” next to the suggestion under the current word you’re typing. While a keyboard is connected, you can wake up the iPad by hitting any key — completely bypassing the iPad’s slide-to-unlock screen. Very nice. The iPad is fundamentally a touchscreen device. You absolutely do not need a hardware keyboard for it. But if you’re hoping to do any amount of serious writing with it (and, for obvious vocational reasons, I plan to), you’re going to want one. There are a few places in the iPad UI where I really wish the keyboard was useful but it isn’t. For example, Safari location field suggestions. On the Mac, you can use the up and down arrow keys to move through the list of suggestions. On the iPad, you must use touch to select from the list. Since you’re already typing if you’re entering a URL, this is just begging for arrow key support. (Ditto for suggested results from the Google search field in Safari.) The Esc key does not dismiss popovers, but that’s probably OK. It’s only possible to invoke popovers via touch, so it seems OK that you must dismiss them via touch as well. The Tab key can be used to switch between text fields; Shift-Tab goes in reverse order. (When using the hardware keyboard, I do find myself hitting Command-Tab, without thinking about it, when I want to switch to another app; it does nothing on the iPad.) Display The iPad display is, overall, wonderful. Colors are bright and (unlike the Nexus One’s OLED display) accurate. Photos and videos looks great. Touches seem precisely accurate. The glass feels good. Viewing angles are shockingly good. You can lay the iPad flat on a table while you eat or drink and it looks just fine at a decidedly skew angle — far more so than with the iPhone. This IPS stuff is the real deal; here’s to hoping for an IPS display in this year’s new iPhones. The only complaint I have about the display is that the pixel resolution isn’t all that dense. The iPad’s 1024 × 768 display has a resolution of 132 pixels per inch. The iPhone’s 640 × 320 display has a resolution of 163 pixels per inch. The difference isn’t huge, but it’s definitely noticeable. Type looks crisper on the iPhone than the iPad, and type rendering falls far short of even newspaper-caliber resolution, let alone glossy-magazine caliber. (Those of you who doubt that the pixels-per-inch resolution isn’t high enough, just wait until you see the type rendering on this summer’s new iPhones.) Safari The iPad is so good as a web reader, that, if you’re a web junkie, everything else the iPad does is just gravy. It’s good. I’m so used to Safari on the iPhone, though, where the toolbar is at the bottom, that I’m having a hard time getting adjusted to the toolbar at the top. I’m not saying it’s a bad decision on Apple’s part. In fact, the iPad HIG is quite explicit that iPad toolbars should go at the top, not bottom — which makes me think Apple thought about and tested this and has concluded that the top works better for the iPad form factor. It’s just that I use Safari on my iPhone a lot, and I am really used to the button placement. When you create a new page in Safari on iPad, text focus goes to the Google search field by default, rather than the URL location field. That’s a change from both desktop and iPhone Safari. I’m finding this hard to get used to, but I can see how this might be a better design for typical users. It makes the default search engine all the more essential to the web browsing experience, though. Zooming and flicking are essential to the experience, just like on the iPhone. Flicking is how you scroll, no surprise. The zooming, though, may come as a surprise. It wasn’t too long ago when 1024 × 768 was considered a large display for full-size web browsing. But: what matters on the iPad (and iPhone) is not the pixel count of the display, but the physical size. 9.7 inches diagonally is a bit small for non-zoomed web browser. But the action of zooming — whether through double-tapping or pinching — is so smooth, fast, and natural that it feels better, not worse, than old-school desktop web browsing. There’s one severe problem in Safari for iPad, though: memory crapping out. MobileSafari for iPhone has always allowed you to open up to eight pages at a time. It tries to keep them all truly open, in RAM, so that you can quickly switch between them. But when it runs out of memory it starts flushing some of the pages. It doesn’t forget the URL for those pages, and, in recent versions, it saves a static thumbnail image of the rendered page, but when you switch back to those purged pages, MobileSafari must reload the page — thus, you must wait both for the contents of the page to download and for the page to actually render (which — the rendering — often takes longer than the downloading). It’s very noticeable. Switching between unpurged Safari pages is instantaneous. Switching to a purged page takes as long as opening it from scratch. Wolf Rentzsch, linking to this complaint from Peter-Paul Koch, wrote a brief technical overview of why Apple might have designed MobileSafari this way. (Keep in mind that iPhone OS does not use virtual memory; thus RAM is severely constrained.) This purging problem got a lot better with the iPhone 3GS. The original iPhone and iPhone 3G only had 128 MB of RAM. The 3GS has 256. MobileSafari’s ability to keep more pages in memory is probably my single favorite aspect of the 3GS. The iPad also has 256 MB of RAM. But, in my use, iPad’s Safari isn’t able to keep nearly as many pages open as I can on my 3GS. In fact, sometimes it seems I can only have one, and every page I switch to gets completely reloaded. This is more than just annoying — it can lead to data loss if you have unsubmitted form data sitting in an “open” iPad Safari page. I’ve run into this posting items to DF from the iPad — my posting interface is a web page form. When I want to link to the current page, I invoke a bookmarklet which opens a new page with the title and URL fields of the posting form set to the title and URL of the page from which I invoked the bookmarklet. Often, though, I want to switch back to the page I’m linking to copy another URL or a bit of text to quote. Twice so far, when going back to the posting form, it’s been purged and must reload from scratch — in which case I lose anything I’ve already written. I never run into this problem on my iPhone 3GS when switching between just two open Safari pages. The problem is also severe for AJAX web apps, which tend not to be designed with full page refreshes in mind. I hope this can be improved significantly in an iPad software update, but I worry that it’s endemic — that because the iPad screen is so much larger than the iPhone’s, that MobileSafari must allocate significantly more memory per page for the framebuffers. 256 MB of RAM simply may not be enough for MobileSafari to keep more than two or three pages in memory. If so, Apple really needs to consider some sort of caching or serialization scheme rather than completely flushing away purged pages. Pages I wrote the entire 4,828-word first draft of this piece on my iPad using Pages.1 I didn’t use any of the formatting or layout tools — I used it as a text editor rather than a word processor. It’s quite serviceable. What I like best is that it opens very quickly. Switching between, say, Pages and Safari and back to copy-and-paste a URL feels more like switching than quitting, launching, quitting, relaunching. You don’t need to (and can’t) save manually. Whatever you do in a document simply persists automatically. When you go back to the list of documents, they’re presented as big thumbnails — very much like the list of open web pages in Safari. Pages’s toolbar and ruler are only visible when in portrait mode. In landscape mode, all of the chrome disappears. It’s just a full-screen editing view, a la WriteRoom. I’m writing this piece in this full-screen (landscape) mode, with my iPad propped up on a table in Apple’s iPad case. It’s a nice setup, and I can genuinely imagine leaving my MacBook at home for trips in the future, with the addition of few missing iPad apps (like, say, a good SFTP client). But when I say there’s no chrome in the landscape mode, I mean none. Pages has a decent simple little find and replace feature, but it’s only possible to invoke it in portrait mode. (I must have hit Command-F a dozen times so far, to no avail.) There are already complaints piling up that the iWork apps don’t support the complete feature set of their current Mac counterparts — open a file created in a Mac version of Pages/Numbers/Keynote on your iPad and certain document features may be removed. (The iPad apps prompt you with an alert telling you which aspects of the document have been changed or removed.) Another way of looking at it though, is that the iPad iWork apps are to their Mac counterparts what the iPad as a whole is to the Mac — simpler, more focused, but in some ways faster. Pages launches and is ready for input far quicker on my iPad than on my MacBook Pro. Writing this review, I’ve been switching back and forth between Pages and Safari. It doesn’t feel like quitting Pages, launching Safari, copying a URL, quitting Safari, and re-launching Pages. It feels more like switching — it only takes a moment after tapping the Pages icon on the home screen to be back where I was in my open document. (My only complaint is that you lose the insertion point when leaving and coming back to Pages — the document re-opens to where you left off, but you must tap the screen to place the insertion point. When switching several times, that becomes slightly tedious.) This is obviously not even close to a full review of Pages, but I can say without hesitation that it’s easily worth $10. Syncing There is, however, a severe shortcoming inherent to the iWork suite of iPad apps: document syncing between Mac and iPad. It’s a convoluted mess. In short, the only way to edit a document on your iPad that was created on your Mac, or vice versa, is to go through a convoluted multi-step process of exporting, copying, syncing or downloading, and importing. Ted Landau has copiously documented the entire situation in this article at The Mac Observer. Read it and weep. What it boils down to is that there is no syncing really. Real syncing is something like IMAP for email, or the way MobileMe handles calendars and contacts. When I read a bunch of new email messages using my iPad or iPhone, when I next sit down at my Mac, those messages are marked as read in my inbox. I don’t have to do anything on the Mac for that to happen. That’s just how IMAP works. I can add a new calendar event on my Mac, then walk away from my computer, take my iPhone out of my pocket, and the event is there. I can add a note to that event using my iPhone and a few moments later the note will be synced to the event on my Mac. Certain of my favorite iPad and iPhone apps sync like this too. When I read a bunch of RSS items using NetNewsWire on my iPad, they’re marked as read on my Mac. Sitting at my Mac in my office, I can send a long article to Instapaper. I go downstairs, pick up my iPad, sit on the couch, launch the Instapaper iPad app, and a few seconds later, there’s the article I just added to my Instapaper queue. This is the sort of data flow that makes me feel like I’m living in the future — using multiple hardware devices to view, edit, and modify the same data. I don’t worry about where separate copies of my data exist. Conceptually it’s just there in the apps, and the apps do all the hard work of pushing and pulling changes made on other clients. The data flow with these iWork apps isn’t like that at all, and needs to be for them to be truly useful. It doesn’t matter how good the user interface for viewing and editing spreadsheets is in Numbers for iPad if my spreadsheets aren’t there. Here’s an example. I keep the schedule for Daring Fireball RSS sponsorships in a Numbers document. What I’d like to be able to do on my iPad is launch Numbers and access the current version of that spreadsheet. But the only way I could possibly do that today would be if I went through the following steps every single time I made a change to the document on my Mac: Before opening the current version of the file on my Mac, check to make sure there isn’t a more recent version of it on my iPad. Open the file on my Mac and make changes. Save. Dock my iPad to my Mac via USB. Switch to iTunes and go to the Apps tab for my iPad. Add the newly-saved revision of the document to the file sharing list for the iPad’s Numbers app. Sync. Even after going through all of this, when I do want to open this file on my iPad, I have to remember not to open the last revision of it listed in the iPad Numbers app’s “My Documents” list, but instead remember first to import the latest revision from Numbers’s file sharing list to Numbers’ “My Documents”. And, again, it’s effectively up to me to keep track of which machine, Mac or iPad, has the most recent revision of the file. To say the least, this is a recipe for disaster, and even if you don’t make a mistake and inadvertantly make significant changes to an out-of-date version of the document on one of the two machines, you’re stuck with a preposterously, mind-bogglingly convoluted workflow each and every time you make a change to the document. The bottom line, obviously, is that there is no way that anyone is going to use these iPad apps in the way I describe above. As-is they’re only useful to me in two ways. First, I can imagine using Pages on the iPad to compose original new documents — posts for Daring Fireball — while I’m using my iPad. I’ll either finish them there and then copy-and-paste the result into the web-based posting interface for DF, or, I’ll send the draft to my Mac for further editing (which is what I did for the piece you’re reading right now). I can also imagine creating finished Keynote decks on my Mac and then moving them, once, to my iPad, and taking only my iPad with me to the presentation — i.e. using Keynote, Numbers, and Pages on the iPad as viewers for finished documents. (And, conveniently, they’re viewers that can make edits if you notice a mistake or want to make a last-minute change or addition.) But there’s no possible way to use these apps as clients alongside their Mac counterparts on an ongoing basis. The sort of over-the-air syncing I’m imagining for iWork is, admittedly, a difficult problem to solve. But the bad news for Apple is that their top competitor in this space has a solution: Google Documents. With Google Documents, there’s no making copies, importing/exporting, manually invoked syncing, or USB tethering involved if you want to edit a single instance of a spreadsheet from multiple machines. You just make changes on one machine, and when you next look at that document from another machine the changes are there. The workflow for iWork is downright antediluvian. It’s not just pre-Cloud, it’s pre-network. It’s effectively the “Who’s got the latest revision of this file?” workflow of the days when we moved files from one machine to another via floppy disks. What in the world is iWork.com for if not for solving this problem? At least iWork.com lets you avoid having to physically tether the two machines via USB to get a document from the Mac to the iPad (or vice versa), but it’s no better than file sharing through iTunes conceptually. When you send a file to iWork.com (from either Mac or iPad) you’re pushing a copy, a snapshot of the document from that moment. After making subsequent changes, you’ve got to push those changes to iWork.com all over again. And to get them on the other device, you must manually import — making just another copy. What you ought to be able to do is specify iWork.com as the canonical shared storage location for an iWork document. iWork.com doesn’t serve as any such purpose today. iPhone Apps I predicted it’d be crummy to run non-iPad-optimized iPhone apps on the iPad — like Classic apps running on Mac OS X — and I was right. It’s OK for games — they look jaggy, but jaggy games aren’t that uncommon. But regular (non-game) apps just look and feel weird. When you run them pixel-doubled text doesn’t scale dynamically — everything is pixel doubled. It’s a good way of proving that the iPad is not “just a big iPhone”, though. The only iPhone app I find myself using on my iPad is Simplenote, for copying and pasting bits of text to and from my Mac and iPhone. Needless to say, I’d love an iPad-optimized version of Simplenote. iBooks and Kindle The iBooks app is free, but doesn’t ship with the iPad by default — you have to download it from the App Store. Apple hasn’t explained why this is so, but there are several reasons I can think of. For one thing, e-book rights are managed on a country-by-country basis — it seems likely that the iBooks store won’t be available in every country where the iPad will soon be sold. Making it an App Store app will also allow Apple to update the app on its own schedule — built-in system apps only get updates along with the entire system. So in some ways, the iBooks app is on equal footing with other e-book readers available in the App Store, particularly Amazon’s Kindle app. But iBooks does get some special treatment — the first time I launched the App Store app on my iPad, it prompted me with a dialog box asking if I’d like to down the free iBooks app. It’s impossible to miss. The iBooks app also has display brightness controls that are not availble through public APIs. Winnie the Pooh is included as a free sample, and the choice is genius — it’s a beloved story, a good read, and best of all (from Apple’s perspective) it can’t be read properly on the Kindle because the color illustrations are a big part of the experience. No book on the Kindle will ever look this good. The Kindle has its own advantages — its books are generally cheaper, its selection bigger, and e-ink works better in bright sunlight — but Winnie the Pooh epitomizes the iPad’s advantages. iBooks’s page-turning animation is delightful — it doesn’t just track your finger-swipe precisely, but even renders the type faintly in reverse on the other side of the “sheet”. The practical minded can simply tap the right and left edges of the screen to turn pages. Amazon’s iPad-native Kindle app is good, too. Oddly, to my mind, it is superior to their recent Mac app in every way. It looks better, feels better, renders text better, and has more features. I say this is odd because the iPad was announced just two months ago; Mac OS X was announced over a decade ago. I suspect part of the reason the Mac version is so crippled is that they were more worried about keeping Mac users from un-DRMing Kindle content than they were about making the Mac app an actual good-to-use app. The Kindle doesn’t do animated page-turning, but that’s not a big deal. Reading is great. And the Kindle’s ace-in-the-hole, of course, is the far larger selection of e-books in its store — hundreds of thousands versus Apple’s tens of thousands. I bought When the Game Was Ours, a new book by Larry Bird and Magic Johnson. It is not available in the iBooks store. So Kindle’s advantage is library size (and, secondarily, price per title). iBooks’s advantage is the color display. I’d be shocked if every single piece of advertising Apple produces for iBooks doesn’t focus entirely on screenshots of books with color illustrations, photos, and video. I think it’s going to be easier for Apple to improve the iBooks store library than it will be for Amazon to create a Kindle hardware model with a color display. I think Amazon would do well to add color support to Kindle e-books for use on iPads and iPhones. Kindle has a better chance of long-term success as a software platform than a hardware one. Third-Party Apps in General Given that most iPad-native apps in the store right now were developed using only the simulator by developers without access to actual iPads, you might expect apps to be buggy and UIs to be awkward. I’ve found the bugginess to be true, but the UIs are actually good. I think the physical prototypes developers jury-rigged for themselves paid off, design-wise. There’s no question that UIs are going change rapidly in the coming weeks now that developers have the real deal to measure the feel of their apps against, but for the apps I’ve been using the most, they’re pretty damn good already. As for the bugginess, I’m not saying it’s inexcusable or even surprising — the SDK simulator is not a perfect simulation. Several of the bugs I’ve reported are only present when the apps are running on actual iPad hardware. On the whole, though, the quality of iPad apps on day one is better, by far, than I had expected considering that developers had to build them in the dark, as it were. Prices, so far, are significantly higher than for iPhone apps — but still far cheaper than category equivalent Mac apps. For example, NetNewsWire is $10 (and going to $15 in May); Things is $20; and OmniGraffle is $50. No doubt there are going to be wildly popular 99-cent iPad apps, but it’s also shaping up as serious platform for serious tools. Games are a bit more expensive, too, but, to me, reasonably so. The final word count is just short of 7,300, so admittedly I wound up writing quite a good chunk of it in BBEdit on my Mac. ↩

  • What's Next from Apple: New iPods Sept 22, iPhone OS 2.1, iTunes 8.0

    Daniel Eran Dilger Kevin Rose has been trying his hand at making broad sweeping generalizations about the next generation of iPods, but sorry, no digg. Most of his predictions are not even original, and those that are are so vague that they're really just worthless. Here's what you can really expect. Rose likes to suggest what's next from Apple, but his guesses only approach reality when they're based on leaks that occur days prior to an announcement. His flat out guesswork tends to be yet far further removed from reality, indicating that he has no special inside track on things at Apple, nor much of an imagination tempered by realistic appraisal. A month before the iPhone was unveiled, Rose predicted it would be available from CDMA providers, have a pull out keyboard, and sport two batteries, one for music and one for the phone. Of course, splitting a battery in half is not really a brilliant solution to prevent music playback from running down your phone, but the simple fact that Rose didn't know about the exclusive deal with Cingular (come on, it was Apple's only mobile partner to date) and the unlikelihood of Apple tacking on an HTC-esque keyboard makes his guesswork easy to dismiss. I had imagineered the iPhone as a web browsing iPod (“based on Nokia’s mobile contributions to Safari”) with SMS messaging features, contacts, calendar, and a camera… six months earlier. And CDMA? I recommended Apple “leave Verizon alone and partner with Cingular, TMobile, and MetroPCS using GSM technology.” The difference between my ideas and those from Rose, apart from mine being six months earlier, is that I presented mine as only reasonable ideas with some rationale behind them; Rose insisted he had special knowledge from reliable sources. Generation 6 iPods An iPhone Worth Talking About The Real iPod touch Deets. Now he's predicting new iPods. The iPod touch is supposed to get “fairly large price drops to distance itself from the $199 iPhone.” Sorry, wrong. The iPhone is only $199 in the minds of consumers. It gets a subsidy from AT&T, which is why you can't just buy one for $199 and walk out the door without signing a phone contract. The iPhone's $2,000 service contract offers plenty of distance between it and the iPod touch. The iPod touch is not possibly going to get cheaper than the iPhone for a couple reasons. First, obviously, it costs nearly as much to make. The lack of a subsidy pretty much balances out its lack of mobile radio components. Second, Apple isn't desperately trying to sell the iPod touch. It exists as a product to sell to users who can't or won't buy an iPhone because they're tied to Verizon or don't want a phone. Rose worries that the iPhone is “cannibalizing sales of the iPod,” but there's nothing more Apple would like to do than to feed every iPod user an iPhone. Sure the bonehead analysts will have another field day complaining about how there's only minor growth among iPod sales while they ignore iPhone numbers, but these guys aren't easy to reach with basic facts. Apple has been giving away the $300 iPod touch to students buying a laptop; that looks like an effort to broaden the iPhone platform. Apple wants college kids playing iPhone games and interested in creating their own iPhone software. Left to their own devices, most kids would buy the old hard drive iPod Classic because they think they need to walk around with their entire torrent library of stolen music. (Get off my lawn!) In any case, we all knew the iPod refresh was coming. I'm pretty sure they're coming on September 22. I'm also pretty sure that the 8GB iPod touch is going away, making the 16GB model the new $199 version. That outrageous price drop, facilitated by today's cheaper Flash RAM, would kill the remaining market for the hard drive-based iPod Classic, converting Apple's entire lineup to Flash RAM. Additionally, it would migrate even more iPod buyers into the installed base of iPhone App Store users and hasten the cannibalization food chain that leads toward the iPhone. The 16GB iPod touch will be sold next to the existing 32GB model, which was just released earlier this year. For that reason, I don't see a larger capacity model being introduced now. I don't see tremendous demand for carrying 64GB of music from people who are also ready to pay for 64GB of Flash. Nano 4: Zune 2007? Rose says the Nano will get a redesign that makes it look like last year's Flash RAM Zune; iLounge already predicted this a month ago, although Rose embellished his version with the idea that “the actual plastic on the outside will be curved,” presumably like a TV from the 80s. How nostalgic! I miss having a wildly distorted tube picture, almost as much as a scratchable plastic iPod screen. Oh the good ol' days. Will Apple expend significant resources to make the Nano 4 into a widescreen tall/long player and define a new 4GB hardware model to fit into a niche that is only $50 less than the new 16GB $199 iPod touch? How much room for differentiation is there under $200? Seems more likely that Apple will instead only release a cheaper version of the existing 4GB Nano that's closer to $99, leaving room for a $149 8GB Nano in between. That will pull Shuffle buyers up into splurging on a full video Nano. If you want to watch video sideways, you can get an iPod touch for $199. What kind of widescreen cinematic experience can you get with a long/tall Nano/Zune? When I reviewed the Flash Zune, one of the complaints was that half (but only half) of the controls reconfigure when you hold it sideways. Plus, existing iPod Games wouldn't work in the widescreen orientation; both the display and the controls would be messed up. On top of that, regular video playback would be forced to play back wide, and/or look bad because its stretched. Microsoft has no qualms with playing video in an odd aspect radio, but the iPod is made by Apple, which has some aesthetic boundaries that constrain its behavior. Winter 2007 Buyer’s Guide: Microsoft Zune 8 vs iPod Nano iPhone 2.1 Rose says Apple will also release “iPod touch 2.1 software, iPhone to get update very soon after.” We already all knew the iPhone 2.1 update was coming, and that it's going to be significant, and that it is due for release around the same time as the new iPods. Whether the new iPod touch will ship with it in advance of the iPhone would depend on whether iPhone-only features in the release hold it up, but Rose doesn't suggest any special knowledge or rationale behind this claim. iPhone 2.1 is supposed to usher in new GPS features and the push Notification system, but the real demand for downloading it will be that it fixes a major problem that currently causes third party iPhone apps to crash on launch and randomly when running. Apple needs to get this out quick before it blows the reputation of iPhone software stability in the minds of users. That's reason to believe that iPhone 2.1 might ship even before the new iPods, rather than the other way around. Because software developed using the iPhone 2.1 SDK won't run on iPhone 2.0.x, expect everyone to need to update their software to download a new generation of 2.1-only apps. This will be free for iPhone users, but might incur a nominal fee for iPod touch users due to accounting rules. Myths of Snow Leopard 3: Mac Sidelined for iPhone Ten Big New Features in Mac OS X Snow Leopard iTunes 8.0 Rose says iTunes 8.0 “it's a big update with new features,” but doesn't say what they are. He also says it will be “a real point upgrade” deserving the 8.0 name. However, there is little rhyme or reason to Apple's iTunes version numbering, and no real correlation between the amount features introduced and the version number increment. iTunes 2.0 added iPod support after ten months of iTunes 1.0, but iTunes 3.0 only added minor features the next year. It was replaced by iTunes 4.0 a year later, which added the Music Store and AAC support. Two years later, iTunes 5 introduced some cosmetic changes and was immediately replaced with iTunes 6.0 only a month later, without any major new features. Another year later, iTunes 7.0 arrived with a new look, video game support, and Coverflow. It has since seen loads of new features, from support for Apple TV to the iPhone to new iPods and new movie rentals, all of which were only numbered as minor updates. We've had iTunes 7.x for two years now, so iTunes 8.0 is not really ballsy prediction at this point. Of course, Apple is just as likely to skip ahead and release iTunes X. And if iTunes X isn't ready, we can might even get iTunes 7.8 and 7.9 over the next couple years. Oh my sides. With the likelihood of entirely new iPod touch or Nano models being quite low (after all, the Zune isn't going to get a refresh until late next year, and Apple isn't facing any tough competition at the moment), Apple's iPod announcement might end up more about a new iTunes than the iPod. Rose doesn't make any iTunes 8.0 feature predictions, instead jumping ahead to suggest that Apple is working to make sure Mac OS X 10.5.6 will provide support for Sony's BluRay, the competition to iTunes that nobody cares about. Hmm. Steve Jobs has so little regard for optical discs that he basically shunned iDVD last year when showing off iLife 08, but now he's going to resurrect BluRay and excite customers by including it on the company's laptops, where any resolution advantage it offers over DVD would be nearly invisible? Oh ho ho my sides. iTunes Unlimited? The rumor mill is talking about subscription music in the next iTunes. Steve Jobs has opposed subscription music since iTunes got started. He worked for years to convince the labels to let go of the dream of billing users to essentially listen to the radio. Subscription music has always revolved around outrageous DRM that requires the (historically Microsoft PlaysForSure) player to sync up and check in every month or lose its music. I've written up lots of reasons why subscription music was an awful idea that wouldn't fly. I doubt Apple will actually float it as rumored (“iTunes Unlimited” for $129 sounds awful). However, enough has changed in the last two years to reconsider how subscription music could be delivered. For starters, the iPhone and iPod touch are now wireless, so they can both stream and verify exploding media DRM. Apple's iTunes, modern iPods, Apple TV, and the iPhone also now already handle exploding DRM for movie rentals, which blew over last year without any complaint, although it doesn't look like iTunes' movie rentals have had a massive impact on the world due to their relatively high price point. Offering movie rentals appeared to be a requisite concession leading up to convincing the movie studios to agree to movie sales in iTunes. Apple could sell access to subscription music directly from the iPhone and iPod touch that worked similar to movie rentals, and the labels might even allow users to freely copy rental tracks between computers linked to the same iTunes account. Such an arrangement hasn't found mainstream popularity elsewhere, but nobody else had been able to sell music prior to iTunes either. While the rumors suggest there could be a discount for MobileMe users, it would be a lot smarter to make it part of MobileMe instead. That would limit subscribers to Apple's loyal base, easing in the system rather than exposing a brand new subscription service to ten million handheld users and 150 million iTunes users and all but promising another meltdown. At least by making it part of MobileMe, Apple could add lots of subscribers and upgrade existing subscribers to a $99 “unlimited music” additional fee. Keep in mind that all this is highly speculative. I doubt “unlimited iTunes” will fly, as the idea was not leaked but rather simply invented. How Apple Could Deliver Workable iTunes Rentals The Online Music and Movie Rental Myth Rise of the iTunes Killers Myth As Long As We're Speculating… If Apple does convert its entire iPod line to Flash players, it would make sense to incorporate a new audio codec setting that maximized the amount of songs you could copy into an 8GB player. For years, Apple's major selling point on the iPod what that it offered massive hard drive storage capacity. Now it's migrating to Flash, which is more expensive but considerably more shock resistant and suitable for a handheld computer device like the iPod touch. Working to cram more music into tighter spaces would allow Apple to make the iPod touch and iPhone more competitive against a hard drive player. AAC is already optimized for low-bitrate playback. Apple also needs to add remote functionality for controlling Apple TV to iTunes, just as you can already do via the free iPhone app. And how about direct streaming of content between iTunes, Apple TV, and the iPhone, such as for movie rentals. Currently, to get a rented movie from an iPhone to Apple TV you have to do two syncs involving a middleman iTunes PC. iTunes also needs to expand on the options for syncing media to the iPod and iPhone. In addition to syncing specific playlists, it should be able to automatically sync over a smart “Party Shuffle” mix of music that fills a specific proportion of the device, such as 50% music, 10% podcasts, and then the specific movies, TV, and audio books the user selects. Then shuffle out the listened to tracks and add new music every time it's synced. Allow users to hide songs from iTunes just as you can hide photos from your iPhoto album to simplify the view without deleting anything. Add Time Machine support so you can go back to see earlier play counts and browse your media library as it appeared in the past. Add integrated support for viewing PDFs and other QuickView document types, so you could use iTunes as a metadata-rich document browser with search and playlist features. Or give Preview an iTunes metadata document database interface. More Music Deals. Add other corporate sponsors to the Starbucks deal, so you can discover their playing music and buy tunes over their WiFi link. And isn't it about time Apple and AT&T got together and hammered out that plan to open iPhones to AT&T's hotspots? I'd debit a 99 cent WiFi access fee from my iTunes account if it were necessary. What's the point of setting up $8 per hour WiFi services for the zero people who use them? And on that tangent, how about rolling out my Ubiquitous WiFi idea for allowing other mobile users to borrow your AirPort's WiFi signal? I'd also like to see Apple get AT&T to allow users to place calls over their WiFi link as a concession for not having a functional 3G network in place yet. I also think AT&T should sell or rent AirPort base stations to its millions of broadband users, with all of them open to WiFi sharing so that iPhone users could place a freaking call and access the web at faster than EDGE speeds between now and whenever AT&T actually gets 3G rolled out. Apple also really needs to deliver some sort of central media server, possibly tacked onto Apple TV. Just add a USB hard drive and have it serve up the contents as a Bonjour-discoverable iTunes library to your local network. This would allows users to dump all the media off their laptop. And then allow WiFi sync to optionally copy fresh media to the iPhone from the central media server library. There's plenty that could be tacked onto iTunes, but the biggest new thing in the iPod announcement actually might be something entirely different than last year's iPods for cheaper and a new rev to iTunes. I'll spill that in the next article. Ten Big Predictions for Apple in 2008 Did you like this article? Let me know. Comment here, in the Forum, or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast (oh wait, I have to fix that first). It's also cool to submit my articles to Digg, Reddit, or Slashdot where more people will see them. Consider making a small donation supporting this site. Thanks!

  • Will Nokia Rescue Microsoft's Zune? Haha No.

    Daniel Eran Dilger Windows enthusiast blogs are atwitter with the news that mobile giant Nokia is considering a partnership with Microsoft to install the Zune Marketplace software on its phones, a move they hope will pull Microsoft's MP3 player out of its doldrums and make it a contender that can rival the iPod. There's a few bricks missing from this load however. Make. Believe. The reports all hinge on a post made by Zune fansite Zunescene, which cited an anonymous, “well placed source within Microsoft” as the basis for its suggestion that Nokia was not just considering a partnership, but already working with the Zune team to get Microsoft's Zune-only music storefront working on its mobile phones. Neither Microsoft nor Nokia have officially made any comment on the idea, and the Zunescene site has never before presented any credible insider information from Microsoft employees. Cited comments from the source sounded suspiciously like a Magic 8 Ball. The development timeline? “It's too soon to say!” The main problem with this story is that Microsoft doesn't exactly keep secrets. The original Zune was unveiled many months before it was made available; the industry knew it was going to be a rewarmed Toshiba Gigabeat long before it hit the shelf. Details of the second model were also leaked out months in advance, as was its new software features, which were leaked so forcefully that there wasn't much left in the can once it actually appeared. The simple fact is that Microsoft and Apple have completely opposite strategies for launching their new products. Apple uses the media to build anticipation through secrecy, while Microsoft uses the press to blow out vapor to hide reality. Microsoft doesn't have secrets, it has optimistic roadmaps enshrouded in nebulous clouds of vapor. Apple is to Secrets as Microsoft is to Vapor. Apple characteristically refuses to provide any advance details on new products and then creates dramatic launch hype by pulling the curtain off products that exceed most observers' expectations. That's why Apple has earned a reputation as being cantankerous and antagonistic with rumor sites; Apple sues to stop advanced leaks because they destroy its ability to launch surprise attacks. When details leak, critics can feign being wholly unimpressed by what they knew to be in the pipeline, and simply reset their expectations to something well beyond unreasonable. In stark contrast, Microsoft typically floats vaporware concepts for new products months or years in advance of their actual launch. These often suggest capabilities that will not actually be delivered. It then allows and encourages its sprawling 'burbs of pundits to make giddy predictions about the low, low price and amazing features this new promised concept will bring to the market. Once the obscuring power of the vapor is completely exhausted, Microsoft typically rolls out an imitative, expensive, unfinished product that the pundits then have to make excuses for until it either suffocates the competition (as its new products often did in the 90s) or falls out of sight and into oblivion (as about half of its products did in the 90s, and as most do today). Microsoft's Cloud isn't Servers. For a list of examples of Microsoft's vapor-billowing train to oblivion, look no further than the last several years of CES announcements: 2000: Microsoft TV, WinCE smartphone 2001: Xbox, Ultimate TV, and Windows Powered, an umbrella term for various WinCE devices 2002: Mira Windows Powered Smart Displays and Freestyle (aka Windows XP Media Center PCs) 2003: Media Center PC, Tablet PC, SPOT watches; the “Video iPod” Media2Go is delayed until mid 2004 2004: Windows XP Media Center Edition 2004, and Portable Media Center devices announced the previous year 2005: Digital Entertainment Anywhere vapor 2006: Xbox 360, Windows Mobile-based Portable Media Center devices 2007: Windows Vista, Windows Home Server 2008: HD-DVD (scrubbed last minute), Surface, Zune, more Windows Home Server. CES: Fear and Loathing in Las Vegas Scratching the Surface of Microsoft's New Table PC Lessons from the Death of HD-DVD Origins of the Blu-ray vs HD-DVD War The Spectacular Failure of WinCE and Windows Mobile Searching for Success The only successful product that can be salvaged from Microsoft's consumer shipwreck of the last decade has been the Xbox line, which has cost Microsoft many billions every year, and is now approaching obsolescence and a sharp downturn in sales before it can even turn any profit. There's no evidence of secrets anywhere, just lots of vaporware concepts that either never made it into the real world (Mira), roam the earth as undead zombies (Windows Mobile, Windows Media Center, WHS, Vista), died after being exposed to realities the market (Microsoft TV, SPOT, HD-DVD), or linger on as incomplete vaporware ghosts (Surface). One can also make lists of Microsoft's abandoned software offerings and service plans, most of which were imitations of the competition. Microsoft pulled the plug on its Live Search Books and Live Search Academic programs (copycats of Google's Book Search) in May after scanning millions of works. And of course it did something similar after finding out it couldn't earn a quick return on its efforts to clone Apple's QuickTime with ActiveMovie, Surround Video, DirectShow, and then Active Authoring Format. Microsoft's Plot to Kill QuickTime Video Game Consoles 2007: Wii, PS3 and the Death of Microsoft’s Xbox 360 Behold: the Apple clone two years behind. The Apple-rumor report on Microsoft's supposed partnership with Nokia is ridiculous simply for the fact that if Microsoft had any sort of announcements that might possibly create any glimpse of good news for its stillborn Zune music player, it wouldn't be holding them back. Microsoft desperately needs some distractive vapor to obscure the fact that it has been trailing Apple by at least two years at every step of the game. Games: Microsoft advertised the concept of Zune gaming well over a year ago, and there's still nothing to show. Apple launched iPod games in 2006. It's now offering console games downloadable over the air from major developers on its mobile WiFi platform. If Microsoft released gaming today, it would already be more than two years behind. But it hasn't. Podcasting: Microsoft released its Zune podcast listings so late in the game it had to call them… podcasts. That term was invented in 2004 by publishing pioneers, and the technology was added to iTunes in 2005. Apple announced it had no trademark claim on the term in late 2006, and Microsoft launched its own podcast directory for the Zune in November 2007. Two years behind (and some change). Partnerships: Apple pioneered links with Nike, Starbucks, Audible, all the major music labels and movie studios, indie distributors, and hardware accessory makers, even including MP3 rival Creative. Microsoft has yet to forge any significant partnerships with the Zune. And who'd want to marry a cad who formerly beat up its PlaysForSure wives and left them for dead (including Creative)? That was just two years ago! WiFi Music Store: Back in March, Francois Ruault, directeur de la division grand public of Microsoft France, was unashamed in leaking to the press the story that Microsoft would release its third generation Zune player in Europe at the end of 2009, along with a WiFi music store like Apple's. That's two years behind, and frankly, WTF? Video: Apple's fourth generation iPod gained the ability to do video output in 2004, and the subsequent model could actually play back full motion video on screen. The original Zune, released a year later with a larger screen purportedly intended for watching video, lacked the ability play most standard video formats, requiring an ages-long transcoding process first. The following year, Microsoft's new flash based Zune was released without video output at all, driving Microsoft years back into the past compared to the video Nano that shipped at the same time. Touch: Microsoft's enthusiast minions tried to equate the $10,000 Surface bathtub of scanners and projectors with the consumer-priced, handheld iPhone last year, but Microsoft is only officially promising to copy some of the iPhone's software features in its Windows Mobile 7, also scheduled for the end of 2009. That's well beyond two years behind. Zune Sales Still In the Toilet Why Microsoft’s Zune is Still Failing From Vista to Zune: Why Microsoft Can’t Sell to Consumers Microsoft : vers un portail de contenus mobiles Zune But I Digress! Is it perchance possible that Microsoft could leverage Nokai's dominance of the international phone market to get its Zune Marketplace running in more places than Apple's WiFi iTunes Store, and subsequently pole vault its Zune failure and its iPhone-humbled Windows Mobile platform into a premier spot? Apart from being too tasty of a concept for Microsoft to keep under wraps, there's additional reason for laughing at the idea. The most obvious is that Nokia is a Microsoft competitor! Yes, sometimes companies do deals with their seeming arch-rivals. Apple and Microsoft have forged agreements and partnerships on Office, OOXML, and Exchange ActiveSync. Microsoft licensed Adobe's Flash for Windows Mobile, a direct competitor to its own (albeit unfinished) Silverlight. And Nokia is already joined at the hip with rival Sony Ericsson in the Symbian software partnership. However, each of those partnerships is an example of a give and take deal. Nokia is already trying to establish its own Ovi portal as a mobile music store. It needs Microsoft's Zune Marketplace as much as it needs another Symbian virus. Not only is the Zune Marketplace a sleepy, deserted mall with no customers and scant merchandise, but it has absolutely zero traction (or attraction) in Europe or other markets where Nokia sells its phones. The Zune is only sold in the US, where Nokia has minimal uptake. Adding the Zune Marketplace to its phones would do nothing for Nokia apart from making its own store look sidelined and associating the company with another megafailure brand. Nokia already has NGage for that. Further, Nokia's Symbian OS is a direct competitor to Microsoft's Windows Mobile, and there is no love lost between them. Nokia can only be irate over Sony Ericsson's jumping into bed with Windows Mobile in an attempt to deliver the XPERIA X1 as its heir to take on the iPhone. Nokia itself has also taken clear steps away from Symbian, but in the direction of Linux, not Microsoft. So why would Nokia be at all interested in promoting Microsoft's rival mobile operating system at its own expense, with nothing to show in return apart from some embarrassment? It isn't of course. There is however, another mobile platform that is interested in teaming up with Microsoft's Zune to advance the prospects of both. The next article will take a look at this white knight, and whether it's likely to actually offer any help. Did you like this article? Let me know. Comment here, in the Forum, or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast (oh wait, I have to fix that first). It's also cool to submit my articles to Digg, Reddit, or Slashdot where more people will see them. Consider making a small donation supporting this site. Thanks!

  • Why the iPhone Platform is Still the Best Game in Town

    How quickly we forget our very recent history. On January 9, 2007 Steve Jobs announced the iPhone at the Macworld convention. The original iPhone was to be serviced exclusively by Cingular. Also in January of 2007 we learned that Cingular, originally a joint venture between SBC and BellSouth, would be re-branded as AT&T. We then slowly learned as the iPhone's official release date drew closer, that the iPhone would continue to be exclusive to AT&T, would not be subsidized by AT&T, and you could purchase phones directly from Apple Retail Stores. As the layers of this onion were pealed back even further, we learned that Cingular (or was that AT&T?) agreed to pay Apple nearly eighteen dollars per month per subscriber for the privilege of being exclusive. Apple was also in control of the activation process which required an iTunes account. Moving forward Apple was also responsible for distributing all updates to the iPhone, not the carrier, not AT&T. Apple was completely in charge, completely. Oh, and there was one more thing, no third-party native apps, only web apps. In fact, Steve Jobs was at that time quite adamant that there would never be natively developed applications for the iPhone and that web 2.0 applications would be all that developers would ever need. Who Owns the Relationship with the Customer? What this fundamentally did was change the dynamics of whose customers were they first. The carrier's or the device manufacture's? A question that, until this point in time, was never asked. The point that Apple was making, was that consumers would choose Apple products before they would choose a cell phone carrier. And Apple was right. For the first time, a device manufacturer was in control of the relationship with the customer ahead of the carrier. If you owned an iPhone, you belonged to Apple first, then perhaps to the cell phone carrier. This change in the fundamental relationship with the consumer was cemented by large numbers. Very large numbers. Some of the largest numbers in the history of mobile computing. Then it happened, the App Store opened on July 10, 2008 and the next day the iPhone 3G was launched with iPhone OS 2.0. All existing iPhones and iPod touches were able to update to iPhone OS 2.0 as well. A new player was introduced into the equation, the third-party developer. Apple may have won the battle with the carrier in establishing its position with the customer, there was no question there. Apple came first in that relationship. But where does this third wheel fit in? A distant fourth place in line would be the manufactures of development tools and technologies that third-party developers choose to use. Companies like Adobe that manufacture these tools and technologies are even further removed from the mobile customer. Their focus is on making life easier for developers, not better products for mobile customers. It only makes sense since their customers are the developers. But just how important would this new iPhone development platform be to third-party developers and companies that build solutions that these third-party developers use? As only time would tell, and that all depended on what was at stake. And in the beginning, what was at stake was not yet known. That is, not until the numbers started rolling in. Quarter over quarter record-breaking sales of iPhones and iPod touches, and quarter over quarter record-breaking sales of Apps and unimaginable download statistics. Now everyone wants to own the customer. The only player that was clearly out of the race was the carrier, they were just along for the ride. This is all well and good for the device manufacturer, cellular carrier, and third-party developers. But there was another quite player out there whose battle was already over. The music and movie industries. What everyone seems to have missed was that the explosion of the iPhone into the hands of consumers was more of a play of convergence than its ability to surf the web, respond to e-mail and play games. A cell phone, and an iPod in one device (not just a phone with iTunes installed). Forget everything else. Everyone had a cell phone, and everyone had an iPod. And in June of 2009, when the price dropped to $99, absolutely everyone started thinking about using their iPod to answer phone calls. This is an important factor to consider. Everyone who had (or still has) an iPod is utilizing iTunes to manage and even purchase their music. Once you have a sizable music library in iTunes, and you have grown accustomed to purchasing musing from the iTunes Music Store, you are pretty much hooked. And the numbers on this side of the equation are not too shabby either. In April of 2008, Apple finally passed Walmart and iTunes became the #1 Music retailer currently representing more than 25 percent of all music sales in the U.S. Consumers have a relationship with their music, not their device and certainly not their cellular carrier. What has always defined the relationship has been the music. And Apple was and still is in control of that. It really had nothing to do with how great the iPhone was or was not. The fact that the iPhone is great only strengthens the bond, but it did not create the bond. That bond between consumers and Apple began with the iPod and remains intact due to the consumers owning and maintaining sizable music libraries via Apple’s software, hardware and online services. Every so often the music industry has tried to wrestle control of the customers away from Apple, but has thus far been unsuccessful. So now we can come to understand why developers are flocking to the iPhone platform and developing applications for Apple’s iPhone. There is a huge install base of customers purchasing apps that seems to increase quarter over quarter. And these customers have proven time and time again that they are willing to pay for music, movies, apps and connectivity. Focusing on the Apps, for the most part, since its debut on the market, Apple has maintained a single platform. The variations between the iPod touch and iPhone has remained subtle. Each being able to host the latest version of the iPhone SDK. Making the current total of units an astounding 50 million units. 50 million units all on basically the same device, running basically the same OS, and all able to access the same software from the same App Store. With the device manufacturer owning the relationship, and in control of software updates and distribution of third-party applications. What's more is the length of time that this particular situation has been stable. Three years running on a stable platform (which also includes iPod touch devices) to a growing number of users that now totals 85 million customers. Never before has such a consistent mobile platform been available to as many users for this length of time. Multi-Platform Investment That brings us to the value proposition. There is a cost associated with supporting additional platforms when developing mobile applications. And that cost will be balanced against the total opportunity there is to be gained. Each splinter in the platform, be it screen resolution, device capabilities, of operating system difference all increase the cost of targeting and maintaining software on that platform. These costs are not only related to writing code specific to each platform. The way that a Blackberry user expects to interact with an application is different from that of an Android user and different again from an iPhone user. Each platform has its own Human Interface Guidelines. This requires modifications in the design of the application as well as the support of variations in the testing cycle. And depending on how great the variances between devices are within a given platform, the approach to on device quality testing may vary as well. Looking at the current competition, RIM may still outnumber based on the total number of units sold to date, but if one takes a closer look, one will quickly discover not only a seriously fragmented collection of device profiles to test against, but also some rather low numbers of individuals downloading and using third-party applications. The “Crackberry” does one thing better than any other device on the market, and that is e-mail. The problem is that times change and most consumers are not utilizing e-mail as their primary means of electronic communication. Twitter and Facebook are replacing SMS and e-mail. So much so that in a recent survey, 40 percent of all existing Blackberry owners claim that they will switch over to iPhone when they replace their current device. What would be interesting to know is how many of those same Blackberry customers already have an iPod and an established iTunes music library. RIM’s only fault is that they have been a player for a long time. And over time, a device manufacture’s will ultimately start to splinter, and their customer base will fragment making the maintenance of applications for third-party develops across all fragments more and more expensive. Then there is Android. Can anyone honestly deny that Google will help Android become the dominate licensed operating system across portable devices? The problem that third-party developers face is that right out of the gate Google fragmented the market. With the OS divided into almost equal thirds presently (1.5, 1.6 and 2.1), the number of new Androids coming to market is mind numbing. Buyers remorse with a locked in two-year contract has become par for the course. The support costs for third-party developers on the barley one year only Android platform is that it is actually in worse condition than Blackberry. The number of variances based on-screen resolution, device capabilities and operating system versions is a nightmare to manage. And at the rate to which new devices are coming out, it is impossible to test on device across all variations, simply impossible. What is worse still is that each device manufacture can decide whether or not to include the “Google Experience” with their device, and decide on their own when to provide updates for the carrier to push out to the carrier's customers. This will prove to be problematic for those responsible for identifying testing scenarios, budgeting time, and scheduling regression tests to ensure consistent quality. Android Platform Versions Return on Investment What will the ongoing development costs be and what is the potential gain? For iPhone the overall support costs are currently low as the platform is not too terribly fragmented. Another thing that Apple has going for it is the predictably in which it operates. Almost like clockwork year after year. Original iPhone released June 2007, iPhone OS 2.0 announced March 2008, iPhone 3G released June 2008, iPhone OS 3.0 announced March 2009, iPhone 3GS released June 2009, iPhone OS 4.0 announced April 2010. Developers can plan for it, and business investors that fund third-party development can budget for it. A very stable platform with extremely predictable release cycles. Can the same be said for Android after just one year? Who knows when the next device will be making its way to consumer, what version of the OS it will have on it, and which manufacture will produce it. We don’t even know if it will be a phone or a television set! Not only does Google not own the relationship with Android customers, neither does the device manufacture. The carrier is still in control of the relationship following the old school paradigm of cell phone carriers. With RIM, the majority of users are hanging on to older devices that are not capable of running a modern mobile application. Certainly nothing on par to what can be developed on the most recent Blackberry OS, or even on Android or iPhone. And will RIM have its Blackberry 5.0 out of beta and on enough devices long enough for any sort of return on investment before Blackberry 6.0 is released? While RIM may in fact have a model more closely resembling Apple in the fact that they own the customer relationship first, not the carriers, RIM suffers from its long running legacy. Conclusion The point being is that the iPhone is a very well-managed, barely fragmented (as of today) platform with a huge customer base that can’t seem to get enough apps to satisfy their need to make mico-purchases at the app store. The iPhone has effectively replaced the candy rack at the checkout aisle for impulse purchases. Under the guidance of Steve Jobs, and since October 2001 with the introduction of the iPod, Apple has been earning its right to own outright the relationship it has with its customers. Through rigorous engineering best practices, and the ability to deliver a quality product like clockwork year after year, the consistent stability of the platform has made the iPhone a safe haven for third-party developers. Developers that are interested in developing high quality solutions to a well-groomed customer base that is willing to pay for that experience. What could possibly be a justifiable reason for the government to step in and take all that away?

  • The App Store Gets a Little Smaller: ngmoco Acquires Freeverse

    Big news today as two of the iPhone's biggest game makers become one through acquisition. ngmoco, makers of such hits as Rolando 2 and Eliminate Pro, has purchased Freeverse, another hit game maker with some significant successes under its belt, including many early App Store hits. Flick Fishing and Moto Chaser might ring some bells, sitting as they did on the top 25 list for long stretches. The acquisition brings together two of the most significant developers in App Store history, both of which have built their considerable reputations exclusively through their efforts with the iPhone and iPod touch. It's a step that represents a big milestone in the life of the App Store's maturing ecosystem. On the surface, it doesn't appear at this point as though the merger will affect what most App Store users see. According to ngmoco's CEO Neil Young: Freeverse, much like us, is comprised of true game-makers. Now with our combined forces, their titles can reach more people and the talented folks at Freeverse can keep doing what they do best, which is making great games. Freeverse won't undergo any changes in terms of its name, branding or management now that its owned by ngmoco. All Freeverse games will likely now include Plus+ network features, which allow gamers to have a more social experience akin to an Xbox live for iPhone users. Freeverse was already a partner involved in that ngmoco-started endeavor, beginning with Flick Fishing. Even if the effects of this acquisition aren't immediately apparent or even visible to the average consumer, that doesn't mean this doesn't represent a significant change in how the App Store operates. Freeverse is just the beginning for ngmoco, and a way to diversify its brand. The maker of Eliminate Pro and Touch Pets Dogs has itself acknowledged a shift towards producing primarily free-to-play games in the press release announcing the acquisition, which depend on additional purchases of in-app content to generate revenue: Last year ngmoco added top executives from the games, platform technology and web sectors and launched its leading player network, Plus+. The company shifted its production structures to build free-to-play games. Now it can offer more traditional single-purchase games via Freeverse to get the best of both worlds while establishing strong, coherent brand identity. It will also quite easily be able to adopt and implement one model over the other if either one becomes much more obviously profitable or preferable to consumers. Mergers and acquisitions will help smaller studios like ngmoco that made their name on the App Store go toe-to-toe with big production studios like EA Mobile and Gameloft, which were established players long before Apple's mobile gaming device lineup ever existed. It's good news for App Store shoppers, since ngmoco has been nothing but innovative to date and should now be better able to continue bringing quality titles to market. But it's also a sign that the tumultuous, super-heated forge that was the App Store in its inception is cooling, and that the landscape is taking on a much more static guise. A status quo is asserting itself, and with that, a definite aristocracy of content providers that will become harder and harder to knock off their perches. Games will become more less varied and surprising, but quality will improve. I hesitate to comment on whether or not this is ultimately a good thing for iPhone users, but I think it is. As with any new market, the frontier days are fun, but maturity and establishment brings with it more focused efforts at improving quality and lowering cost for consumers. It's time the App Store started getting much better at what it does well, even if some innovation is lost in the bargain. Related GigaOM Pro Research: Is There Any Demand For a True Gaming Phone?

  • Will Google's Android Play DOS to Apple's iPhone?

    Daniel Eran Dilger Today's broad array of smartphone operating system contenders are offering lots of potential answers to a problem that only requires one. It appears the market has two options ahead: either pool generic hardware makers behind a single operating system and deliver a smartphone marketplace that resembles the Windows PC market, or watch them fall to a dominant leader and have a smartphone market that resembles Apple's iPod ecosystem. This decision isn't going to be made by a class of intellectual elite, or by government mandate. it's going to be made by the market itself. Here are the factors that will influence the outcome, either marginalizing Apple's iPhone into a niche as the company has twice experienced previously at the hands of DOS in 1981 and Windows in 1991, or positioning it as the dominant leader as Apple has achieved for itself with the iPod since 2001. The third segment in this series looks at Google's Android and the Open Handset Alliance as a possible “DOS-attack” against Apple's iPhone. Subsequent segments will look at Nokia's newly opened Symbian and other mobile contenders challenging the iPhone. Will the iPhone Meet its Match from a Modern Day DOS? Will Windows Mobile Play DOS to Apple’s iPhone? Will Google's Android Play DOS to Apple's iPhone? Will Symbian Play DOS to Apple's iPhone? Google Acquires Android. In 2005, Google purchased a startup named Android, which had been in business for nearly two years. The secretive startup was known only to be working on software for mobile phones. It was being run by a who's who of mobile industry veterans, including Andy Rubin, the founder of Danger. Rubin had earlier worked at WebTV along with Chris White and Andy McFadden, both of whom had also joined Android. Richard Miner of Orange and Nick Sears of Tmobile also brought their mobile provider experience to Android. At the time of the acquisition, Google didn't announce any plans for Android and instead only told BusinessWeek, “We acquired Android because of the talented engineers and great technology. We're thrilled to have them here.” It appeared that Google was only going to be expanding its search services for mobile phone users, along the lines of the Google SMS answer system it had recently released. Google Buys Android for Its Mobile Arsenal - BusinessWeek Windows XP Media Center Edition vs Apple TV: The Fall of WebTV The GPhone Myth. As reports began to leak out about talks between Google and hardware makers throughout 2007, rumors began to fly about “the GPhone,” a competitive offering that was supposed to take on the iPhone. Some phone enthusiasts hoped Google would jump in to rescue the struggling OpenMoko project and turn it into a viable project that could attack Apple's new smartphone. In October 2007, I printed the Great Google GPhone Myth, taking apart the idea that Google would be directly competing against the iPhone, and describing that Google was really working on a free alternative to Windows Mobile as a conduit for getting its search and related services on a broader variety of mobiles. Google's services were already on the iPhone. In November, Google played its hand: it had organized a consortium of companies called the Open Handset Alliance to develop open standards for mobiles. The first product from the group would be Android, a mobile operating system built on the Linux kernel. Google wasn't getting into the phone handset business at all; it was only making sure that its mobile search products would not risk being marginalized by the threat of Windows Mobile on phones in the same way Microsoft had been working to leverage its PC monopoly to push Google search off the Windows desktop. The Great Google gPhone Myth Introducing Android: Leader of Linux. Two weeks later, Google released an early version of the Android software. On top of a Linux kernel, Android uses a specialized version of a Java Virtual Machine that takes Java language code and turns it into what Google calls “Dalvik bytecode” rather than Java bytecode as a standard JVM would. This allows Google to leverage existing and familiar Java language tools without paying Sun for a Java license. Like Mac OS X and its fraternal iPhone OS, Android includes a variety of open source libraries, including SQLite and WebKit. On top of that, Google developed a series of frameworks that handle the tasks Cocoa Touch does on the iPhone. Android also bundles a set of applications. While Apple adapted its existing Mac OS X to work in a mobile environment to create the iPhone OS, Android is more like a customized Java environment running on a specialized mobile Linux variant: elements of maturity in an otherwise experimental new platform. What is Android? -Google Android was by no means the first mobile OS using Linux. Both Palm and its amputated ACCESS software arm have Linux-based mobile platforms. Nokia has Maemo, which it uses in its Internet Tablets, and also recently acquired Trolltech and its Qtopia mobile Linux platform. Motorola has teamed up with MontaVista Software to use its Mobilinux. Intel created the Moblin project for mobile Linux, aimed at Internet devices. Google's OHA also isn't the first consortium to attempt to standardize a mobile Linux platform. The OSDL started the Mobile Linux Initiative to define requirements for hardware; the Consumer Electronics Linux Forum (CELF) then worked to define various phone profiles aimed at the Japanese market; the Linux Phone Standard (LiPS) Forum tried to do the same thing in Europe. In 2007, LiPS was folded into the new LiMo Foundation, along with the OSDL. All of these committees have had some overlap and some complementary features. Several of Google's OHA partners are also LiMo members, including NTT DoCoMo, Wind River, and Motorola. So why didn't Google just join LiMo? “LiMo, very candidly, wasn't moving fast enough,” OHA board member John Bruggeman told CNET. Google hopes to herd the Linux cats into a progressive, structured platform that can battle against Symbian and Windows Mobile to succeed as the new DOS of smartphones. Will Google fracture or unify mobile Linux? The Presumption of the Necessity of DOS. The previous segment examining Windows Mobile pointed out how the PC industry as a whole assumed that Microsoft's desktop Windows monopoly would easily take over dominance in the MP3 player market, pushing Apple into a niche position. This was expected because DOS had pushed Apple's early computers into a reduced role starting in 1981, and Microsoft had repeated this again in 1991 when the DOS world migrated to Windows, effectively pruning Apple's Macintosh into a Bonsai platform. The inability of one company to dominate any product category has been frequently repeated by PC industry pundits as a given, despite the fact that history is full of examples of this happening. Sony dominated personal music players for two decades under the Walkman brand even while equally large competitors tried to push it from this position; Nintendo has similarly owned handheld gaming despite ill-fated efforts to grab a piece of its pie by products running a generic platform such as Microsoft's WinCE (Gizmondo), Linux (GP32), and Symbian (N-Gage). In fact, outside of the Windows/DOS PC, there are actually few examples of a generic platform taking over an industry. Nearly every other consumer-facing product uses proprietary platforms: car makers, stereo equipment, appliances and so on typically all use designs custom to their maker. The paradox of the Windows PC market has been that Microsoft's broadly licensed software supposedly saves hardware makers from investing in software development while ensuring compatibility, when in reality it adds significant costs to PC makers while limiting their ability to differentiate themselves. That explains why PC makers have been perpetually merging together and going out of business while Microosft has rolled in money over the last two decades. Parallel efforts to copy Microsoft in broadly licensing an operating system have regularly failed: IBM's OS/2, Apple's Mac OS, Palm's PDA OS, even Microsoft's own efforts to duplicate Windows dominance in other markets, from copy machines to PDAs to smartphones to SPOT watches to music players. The closest copy may be Symbian, but its customers are partners, not simply consumers of a generic third party's operating system as Windows licensees are. That indicates it is not necessary to duplicate the dominance exercised by Microsoft over the PC industry in the smartphone market. Google's Android and Symbian exist more as technology sharing pacts among manufacturers, but both aspire to take Microsoft's DOS role among smartphones. However, the idea that Apple's iPhone must be dethroned by a modern-day DOS, whether Windows Mobile, Android, or Symbian, is not just debatable, but does not sync with the reality of more recent events. Apple's recent history of the iPod further refutes the idea that a software analog to Microsoft is needed. The iPod Emergence: Apple & Pixo vs IBM & Microsoft. Apple's iPod in 2001 made no effort to clone the DOS business model; it actually did the opposite. When Apple entered the market, there were a number of existing MP3 devices using custom software, hardware designs, and DRM codecs. The iPod used off the shelf components to deliver a custom MP3 player using third party software, but Apple also added its own technologies: easy to use sync with iTunes, a fast Firewire interface that made uploading music far faster than the prevailing USB 1.0, and an attractive industrial design. With the iPod, Apple played the role of IBM in 1981, using Pixo's embedded operating system to enter the market quickly, just as IBM had used DOS. The difference was that Apple didn't direct any market attention toward Pixo and added a lot of value on top of that core embedded OS. A modern day Compaq couldn't simply clone the hardware and license Pixo to run on it in order to compete against the iPod, because the iPod was much more than just generic hardware running Pixo software. As the iPod developed, Pixo's role diminished and was eventually displaced. Just like IBM, Apple jumped into a new market just as demand was beginning to explode. Apple made MP3 players far more attractive to a general audience by delivering greater playback capacity than most entry level devices offered, along with an ease of use that encouraged buyers to jump in at the higher end of the market. That left Apple with not only the lion's share of the market, but also by far the most profitable segments of the market. Two decades prior, IBM badly fumbled its play with the early PC and ended up irrelevant in the PC world by the late 80s, sideswiped by Microsoft's DOS and the cloners who were licensing it in parallel, notably Compaq and later HP and Dell. Steve Jobs had witnessed that happen, and was determined to not let it happen again to Apple. Rather than being manipulated by a software middleware vendor as IBM had, Apple worked to incrementally develop the iPod market itself. After consuming the hard drive-based player market, Apple took on the Flash RAM-based market with a tiny hard drive system used in the iPod Mini, and followed up with Flash-based devices of its own in the Nano and Shuffle. This allowed Apple to progressively serve an increasingly wider market, incrementally growing upon an established foundation. With the iPod, Apple became, in effect, an IBM with its own internal Microsoft. Microsoft's Failure Despite Features. In contrast, Microsoft entered the music player market by promoting music player hardware reference designs around WinCE. However, it was unable to ship a finished design until the iPod had become firmly established around 2005. Later branded as PlaysForSure, the devices were sold by various hardware makers and all purported to support the same DRM and the same music subscription services while also offering a broader array of hardware that presented video before the iPod did, supported wireless before the iPod, and so on. Despite these unique features, all of those PFS designs still failed. Microsoft blamed the failure of PFS upon its music store and hardware partners and decided to take Apple on itself in 2006. It relaunched a Toshiba PFS player as its own device under the Zune brand, adding WiFi music sharing features and a larger display than the current Pods had. It failed dramatically as well. Did Microsoft's attempts to float a new DOS among music players fail because of Apple's success, or due to Microsoft's own problems? The failure of the Zune, which followed the iPod model rather than the DOS model, seems to suggest that Microsoft itself was to blame. Consider too that Microsoft's Windows Mobile phones, which use the same underlying operating system as its failed PlaysForSure music players and the Zune, had similarly flopped even before Apple could release a charismatic phone equivalent to the iPod. Of course, when the iPhone was released, it hit Windows Mobile hardest. The iPhone made Windows Mobile Smartphones look ridiculous and underpowered, and made Windows Mobile Pocket PC phones look clumsy and awkward, despite the fact that they both supported a variety of features the iPhone didn't, including the ability to edit documents, capture video, send MMS, and so on. Simply adding on features did not enable Microsoft to compete against Apple. The only conclusion that can be drawn from all this is that competing against Apple requires more than just having a feature arsenal. Microsoft's failures in themselves do not necessarily mean that Google's Android will fail in its attempts to float its own smartphone platform. Why Microsoft’s Zune is Still Failing Microsoft’s Zune, Vista, and Windows Mobile 7 Strategy vs the iPhone Will Google Succeed where Microsoft Failed? Microsoft's demonstrated inability to successfully enter consumer markets for MP3 players and smartphones has given observers little faith that the company will somehow turn things around in late 2009 when its next generation of devices are expected to be released. However, prior to that the first fruits of Google's efforts to build its own smartphone operating environment will arrive. Will Google's Android take over Microsoft's crown as the “DOS vendor” among smartphones? Supporters of Google's Android project point to some parallels between Android for smartphones and Windows on the PC: Android will allow hardware makers to differentiate in ways that can offer features Apple can't (or doesn't want to); it should allow software developers to offer features Apple does not allow on the iPhone; it embraces open, hobbyist experimentation in ways that Apple currently isn't; and it opens the potential for content providers that Apple is not interested in allowing. Openness is Android's key competitive feature. Will all this openness allow Google to unseat the iPhone to become the primary platform developers want to participate in, and subsequently soak up the market for third party hardware makers that Windows Mobile serves? While Google currently has no market share due to the fact that no Android phones have yet shipped, it does have broad vocal support from a variety of the same kinds of hardware manufacturers that supported DOS and Windows and helped to make those platforms successful in the desktop PC market. HTC and Android. The first Android phone is expected to be the HTC Dream; Taiwan's HTC (High Tech Computer) also manufactures Palm's Treo Pro phone as well as many of the most visible Windows Mobile devices. In addition to models produced under its own name, HTC also sells Windows Mobile devices under the Dopod brand, as well as no-name phones branded by providers, such as AT&T, Orange, Sprint, T-Mobile, Verizon Wireless, Vodafone, and others. HTC will also be building the XPERIA X1 Windows Mobile phone for Sony Ericsson. HTC was quick to throw its support behind Android despite its long term alliance with Windows Mobile. Why would it so enthusiastically support an unproven platform from a company that has no experience in consumer hardware platforms? One can only assume that HTC is not happy with the current state of Windows Mobile, and desperately wants another “DOS” to succeed where Microsoft's has so spectacularly failed. As an Original Design Manufacturer for Palm, HTC watched as Palm adopted Windows Mobile in place of the Palm OS and subsequently fell even deeper into crisis. Palm's only successful phone since has been its Palm OS-based Centro. HTC undoubtedly sees Android as its ticket to becoming the next Dell, but without a similar dependance upon Microsoft. Android for mobile phones is essentially playing the role of Linux for PCs, except that it has the backing of a major company behind it. Can Android Take on the iPhone with Openness as its Feature? As great as this sounds, it's important to consider that Linux on the desktop has made no significant progress in eating into Windows dominance after a decade of trying. Being open, free, flexible, and decentralized hasn't been enough of an advantage to get consumers to migrate from Windows to Linux in any fraction of significance. Similarly, in the music business, Linux-based MP3 players have had no impact on the iPod, despite offering more features, flexibility, support for additional codecs, and so on. In the mobile phone area, Linux enjoys a sizable portion of the smartphone market, but this is almost entirely due to phones sold by Motorola in China, where the advantages of Linux' openness are void. Motorola's Linux phones offer nothing to users in terms of openness or flexibility, and are really no different in terms of features than other appliance 'feature phones' based upon closed operating systems. And again, a key problem with assaulting Apple in a feature war is that neither the iPod nor the iPhone became popular by being “highly featured.” They both delivered perhaps 80% of the functionality found in all other devices in the market. Rather than trying to match every feature and cater to every niche as Microsoft had with Windows Mobile, Apple's devices did a few things very well at launch, and incrementally developed into full featured devices that still lack some of the more unique features of their competitors. Further, in terms of openness, the demographic that embraces Linux' characteristic freedoms is not the same as the demographic that buys smartphones in quantity and then pays for data service. This is a critical fact to consider because a big part of the iPhone's success stems from the fact that it is being pushed by mobile providers who want to capture the cream of the market willing to pay a premium for data services. The Frankenphone. Combining the fractured aesthetic of HTC's Windows Mobile phone hardware with Android's software, based upon Linux' perpetually unfinished DIY openness and Google's Java-like development platform, will not result in a product similar to the iPhone. Instead, it will look a lot like phones that have already failed in the market. Apple's advantage comes from slick hardware designs with a close attention to detail, combined with software that purposely does less so that it can do what it does better. Even Apple's own conservative attempts to broaden its software capabilities with iPhone 2.0 have resulted in instability problems that can be blamed upon both Apple's early releases of its phone operating system and software from inexperienced third party developers new to the platform. Would the current frustrations with iPhone 2.0 be somehow mitigated by additional openness that also embraced all kinds of variables from different hardware makers with less quality control than Apple, a loose committee of additional cooks working to serve up operating system features targeted at every possible conceived need, and a wider third party software group with fewer constraints on illegal behaviors? The Failure of Open. While it is politically unpopular to criticize the well meaning efforts of open source contributors, the failure of Linux on the desktop, the failure of the vaporware Indrema game console, and the failure of the OpenMoko project to deliver a workable phone within a year of its deadline all underline the serious problems open development faces in the world of consumer oriented devices. Open has simply failed to deliver on its promises in the world of consumer hardware. OpenMoko was supposed to release its first mobile phone to consumers for $250 several months in advance of the iPhone. When the iPhone shipped, the group then announced new plans to get its phone out by the end of 2007. Instead, this spring the group announced new plans to move to an entirely different development platform, and ship its phone mid year for $400 with limited functionality and incomplete software outside of basic GSM phone features. Linux's notable successes, from Motorola's Linux phones to the Tivo DVR to Linksys Routers, have often come without any associated openness or freedom, and were instead delivered simply to provide their manufacturer with a free kernel to build upon. This indicates that while Linux may find its way into an increasing number of smartphones, it will likely not be accompanied by the glorious freedom of an open development environment Google has said it would offer with Android. Apple iPhone vs the FIC Neo1973 OpenMoko Linux Smartphone Can Google Succeed Where Open Has Previously Failed? Despite “openness” being Android's strongest competitive feature compared to Apple's iPhone, Google recently revealed that its wide-open development model is intentionally gravitating towards a closed association of top tier partners due to practical considerations. In July, Google accidentally sent out a notice that revealed that it had been seeding private SDK updates to only a subset of its contributors, angering those who believed that Android would be as open as Linux on the desktop or the OpenMoko project. Further, Google has restricted initial development to higher level APIs just as Apple did, further indicating that Google itself realizes that being wildly open to impress a minority of hobbyists will not result in the commercial success of its new platform. That serves to neuter Android's primary advantage over the iPhone. Without delivering on the premise of being wide open, Android is really just a less mature set of Java libraries used to create a specialized binary that runs on a Linux foundation. Unlike Apple's iPhone, Android phones won't have a slick user interface developed by professional artists, nor the iPhone's legacy of mature software development frameworks crafted over the last thirty years, nor the iPhone's tightly integrated hardware with award winning industrial design, nor its marketing power tied into the iPod and Apple's retail stores. Android won't be an open iPhone, it will only be a Windows Mobile phone with a better kernel that runs specialized Java software instead of Win32 or .NET code. Don't expect consumers to be impressed by that. The Biggest Missing Feature. There is one remaining factor that strangles to death any last remaining hope that Android might assassinate the iPhone and assume the crown of the “DOS of smartphones.” That is: Android delivers zero price advantage to consumers. In 1981 and 1991, consumers who wanted Apple computers faced the sticker shock of a somewhat arrogant price tag. Apple sold its computers, as it still does, at the higher end of the market, but there was simply far more range in prices available. In 1981, that meant the Apple II was $2600 and the new Apple III was $3500, even before you added a monitor. On the low end, Commodore sold its far less powerful, but “still a computer” Vic-20 for $300, while IBM entered the market with the IBM PC at $3000. Over the next few years, Apple focused on delivering additional sophistication at the same price, releasing the $10,000 Lisa and then the $2,500 Macintosh. IBM continued selling PCs in the same $3,000 to $10,000 range, but other DOS PC vendors began selling machines at prices that ranged as low as $1500. That left Apple with a roughly $1000 price premium over low end PCs. The products weren't really comparable, but consumers only saw the huge price difference. In 1991, Apple was still selling moderate to high-end Macintoshes for $3,800 to $10,000; the crippled Mac LC was $2500, and obsolete-at-birth Mac Classic ranged from $999 to $1500. Windows allowed PC makers to ship a functional $1500 PC and claim a rough approximation to Apple's $2500 entry level system, maintaining that apparent $1000 price premium. Today, pundits are lucky to find a Dell or HP system that is even a couple hundred dollars less than a comparable Mac. However, in the smartphone business, the iPhone 3G is now the same price, if not less, than generic competing phones on the market. Even more significant is the fact that the price of the phone hardware is nearly nothing compared to the cost of the service plan. This fact simply eases any price premium that could cause buyers to flock to a smartphone running a generic operating system over buying the iPhone 3G, regardless of whether it runs Windows Mobile or Android. 1990-1995: Planting Software Seeds Android Partners Have Already Failed. That same pricing principle similarly prevented buyers from considering many of the alternatives to the iPod. While Apple's original iPod models were more expensive than many of the first MP3 players on the market, they were price competitive with models offering similar features. By 2004, it was Apple who was undercutting MP3 competitors on price. Microsoft offered zero price advantage when it began selling the Zune, a major factor in its failure, but Microsoft simply couldn't out-price the iPod; it was already losing money offering the Zune at the same price as the iPod. Apple now has tremendous market power in buying RAM and other components that will prevent any competitors from being able to offer a huge discount over the iPhone's $199 price tag. Even if competitors were to give their phones away, they would only offer a $200 discount to users who would then still need to pay the same mobile fees to use the phone. Android's other partners, including Samsung and LG, have already failed to capture any significant market share in the music player market. Are they going to maintain their position as smartphone makers now that they face similar competition from Apple, its iPod ecosystem, its iTunes Music and Apps Store, Apple's retail store experience, and other factors that are pushing the iPhone? If they can, it is not obvious how partnering with Android will help. Other Problems for Android. Android was announced in early November 2007 and was followed with an early preview SDK within a couple weeks, a month ahead of Apple's initial announcement of the iPhone 2.0 SDK. However, between March and July 2008, Apple delivered nine progressive releases of its SDK, opened its App Store, and sold 60 million apps, raising $30 million to support iPhone software development in just the first month. It has since released three more SDK updates to developers related to iPhone 2.1, which is expected next month. Android just published its first open SDK beta update earlier this week, warning developers that “applications developed with it may not quite be compatible with devices running the final Android 1.0.” Additionally, Android still has no phones available. By the time the HTC Dream is expected to launch, Apple will have an installed base of around ten million iPhone (and iPod touch) users supporting software development through iTunes. The business model for selling Android apps is no better than that for selling jailbreak iPhone apps: there is no iTunes Apps Store to promote them, so users will have to track them down on their own. Android developers also have no real freedom that jailbreak iPhone developers lack. The only difference is that there are ten million iPhones to sell jailbreak apps to, and currently zero Android phones. If selling a jailbreak iPhone app sounds like more trouble than its worth, imagine trying to sell Android apps to a non-existant audience. Now add the official iPhone App Store into the mix, where publicity, promotion and profits are booming. What platform is going to have the most applications? How many users will flock to a smartphone platform with no apps? The wisdom of releasing a desirable phone and achieving a significant installed base before releasing an SDK makes a lot more sense in retrospect. Additionally, while Apple has a decade of experience in shipping regular updates to Mac OS X and its Xcode developer tools, Google has only shipped a random assortment of web-oriented SDKs (a number of which have been abandoned) as a tangent to its core business of selling advertisements. When the Android SDK 1.0 is finished later this year, developers will not only lack an installed base to sell their apps to, but will also have no high profile market for selling their apps in, and subsequently no financial incentive to develop applications that add value to the Android platform, just like Linux on the PC desktop. Around the same time, possibly within the next month, Apple will be shipping its second major OS release: iPhone 2.1. Apple will also be upgrading its entire user base to the new software so that developers will have a cohesive platform to target. This mirrors the efforts Apple has taken to upgrade its Mac OS X users to the same reference release. Mobile developers will be seeing money pouring in via iTunes while crickets chirp in the Android section of various mobile online stores. Apple’s iPhone Vs. Other Mobile Hardware Makers: 5 Revenue Engines Same Same, But Different: DOS Model Problems. Android developers will also have a series of other problems to manage. Like Windows Mobile, Android is intended to support everything, from BlackBerry-style keypad phones with a small touchscreen to the simple Windows Mobile Smartphone form factor lacking a touch screen to iPhone-like full size touch screens. Also like Windows Mobile, Android phone makers will have the option to leave off Bluetooth, WiFi, GPS location services, graphics hardware acceleration, and so on. Each Android phone will also have unique camera hardware, support for different video and audio codecs, and varied support for other differentiating proprietary services demanded by mobile operators. This will force developers to to make complex decisions regarding the lowest common denominator they choose to support. So while the iPhone will have a cohesive feature set, a managed software environment, and a functional market, Android will be a loose federation of hardware makers selling the same random features found on Windows Mobile today, with a chaotic development environment that lacks any central market for users or developers. And it will be run as an experiment by a company with no experience in consumer hardware or platform development. The Missing Tap. One specific example of the “DOS model problem” is that Android currently does not support multitouch. It's not touched on in the API, and Google quietly tap dances around its omission. Why no multitouch? Because multitouch screens are expensive, and most OHA hardware members are more interested in making a profit in a competitive phone market rather than impressing consumers as Apple did with the iPhone. Most existing smartphones, even those trying to directly rival the iPhone, use a stylus driven, pressure sensitive tap screen or a simpler, cheaper touch technology that lacks support for sensing multitouch. The iPhone's screen can actually sense up to five fingers at once, but the primary feature multitouch offers on the iPhone is the two fingered tapping and the pinching effects everyone associates with it. Android could certainly support multitouch if there were a demand for it, but that's the point: Google knows that its hardware partners are cheap and unlikely to put out hardware that actually competes with the iPhone. Instead of using expensive technologies that deliver clever yet largely invisible functionality, OHA members, just like PC makers, are far more likely to add flashy, impractical gadgety fluff that's cheap to tack on, such as slide out keyboards, neon tubes, and scratch and sniff stickers. That's how you impress gullible nerds on the cheap. Google itself is blowing smoke and erecting mirrors to distract from the reality that it being a “DOS vendor” means supporting bargain basement hardware from penny pinching duplicators. Android has been demonstrating some “wow” features such as a Street Maps app that pans around based on an internal compass in the demonstration phone. The problem is that that kind of thing only makes for a fun demo. Nobody needs to twirl around their phone in the air to see a view of the other side of the street, but everyone who has used an iPhone will wonder why they can't pinch to zoom out. Even worse, most Android phones aren't going to have a compass built into them, so Google is demonstrating features most Android users won't be able to use. That Sounds Like Microsoft… Google's design decisions are beginning to look a lot like Windows Vista; rather than actually working to make laptops boot faster, Microsoft came up with the idea of adding a small screen to the back of Vista laptops so users could check their email without having to wake the system up. But this was a stupid idea for a number of reasons, the most obvious being that most users just want a laptop that boots up quickly. Few laptops got the mini screen, but every user who tries Vista on their laptop will wonder why it doesn't boot up as fast as Mac OS X Leopard. In the same way, Google is advertising features for Android that most users won't ever see in their actual phones while ignoring things people will expect based on their exposure to the iPhone. Android is simply selecting the wrong features. Android will offer the advantages of supporting MMS, recording video, and the list of other features Windows Mobile already supplies. Those features didn't stop Apple from firing past Microsoft in the smartphone arena however, just as the Zune's highly touted WiFi and screen didn't phase iPod buyers. Incidentally, just months after the Zune, Apple had not only demonstrated a larger display but a higher definition multitouch screen, and not only WiFi, but functional WiFi that could be used to browse the web or check email. This suggests that Apple, with its faster release schedule, won't stay behind any of the leading features potentially offered by Android for very long. Android partners, however, will find it as difficult to catch up with Apple's unique features, just as Microsoft has been stymied to keep up with Mac OS X, the iPod, and the iPhone. The underlying reason: both Google and Microosft are tasked with maintaing support for a huge variety of hardware options demanded by all their partners. Apple has the unique circumstances to do only what it needs to do itself. Android in Windows Mobile's Shoes. Like Windows Mobile, Android faces a difficult market. In the US, it competes against the popular BlackBerry in corporate markets and the iPhone among consumers. Worldwide, it competes against entrenched market leader Nokia. The difference is that Google, unlike Microsoft, has no in. Windows Mobile was adopted by Windows-bound IT shops despite its weaknesses. Nobody has any preexisting reason to try an Android phone apart from hobbyists and open software enthusiasts, a demographic that has done little to move Linux on the PC desktop. Google also lacks Microsoft's installed base; it's starting from zero. The smartphone industry initially doubted Apple's chances of making much progress with the iPhone, despite the company having the Mac platform, the iPod, retail stores, platform development experience, marketing savvy, industrial design prowess, and so on. Google doesn't have any of those things. Mobile Providers vs Android. Apple also started with an exclusive partnership with AT&T, a three legged race that demanded effort from both. Google is hoping that hardware makers handle the hardware details and that mobile providers will be excited to sell its Android phones. While hardware makers such as HTC clearly appreciate having found a free alternative to Windows Mobile, it's not obvious why providers would be excited about Android, as it promises an openness that most mobile providers strongly oppose. AT&T took a big risk in getting behind the iPhone, as the phone encouraged users to use email rather than fee-based SMS and MMS, it supported WiFi for data access, and it bypassed AT&T's MEdia Net services to plug into iTunes instead. Verizon refused to parter with Apple and grant it those kinds of concessions. Is AT&T going to take a similar risk to partner with a phone that is not exclusive to it, and is Verizon now going to open its arms to support phones that do not exclusively support BREW, VCast and its other proprietary services? While Android may well eat into Microsoft's Windows Mobile business by stealing away its hardware makers, it seems unlikely that Android will ever serve as more than free alternative to Windows Mobile in a market where Windows Mobile is increasingly irrelevant. Android may have the dubious distinction of swallowing Microsoft's mobile business the same way Microsoft ate up the Palm OS, but even if it accomplishes that goal, Google will likely find itself unsustainably hungry immediately afterward. It will also find itself swimming in a shark tank of hungry rivals, including Nokia's Symbian, RIM's BlackBerry, and Apple's iPhone. Symbian is the final generic platform vying for the opportunity to play DOS in the smartphone market. The next article will examine Nokia's chances in its bid to match Microsoft's PC dominance in the mobile market while setting out in a new venture to copy Android's open software model. Did you like this article? Let me know. Comment here, in the Forum, or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast (oh wait, I have to fix that first). It's also cool to submit my articles to Digg, Reddit, or Slashdot where more people will see them. Consider making a small donation supporting this site. Thanks!

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