Apple among finalists for 2008 Life Science Industry Awards

Posted by Dennis SellersApple is among the finalists for the 2008 Life Science Industry Awards, which recognize life science suppliers that are best-in-class in both product categories and customer communications and support categories. The 45 finalists represent the five companies receiving the highest overall scores in each of 20 award categories. The finalists...

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The CrunchPad's Demise - More Questions Than Answers

Source: TechCrunchWas the CrunchPad yet another mythical tablet computer made of dark matter and moon dust? Perhaps it doesn’t really matter. Whatever it would have been had it ever seen the light of day, it’s (apparently) dead now.TechCrunch founder Michael Arrington announced the official end of the much publicized project on Monday. The tablet, developed by TechCrunch in partnership with Singapore-based Fusion Garage, was intended to be a thin touch-screen device priced at around $300 that people could use solely to access the internet. It was scheduled to make its debut as a prototype at the Real-Time CrunchUp event in San Francisco on November 20.But instead, greed, dirty dealings -- or market reality -- killed the CrunchPad.Arrington kicked off the project on July 21 2008, writing in a TechCrunch post, "We want a dead simple web tablet for $200, help us build it". The project inspired a significant amount of enthusiasm and publicity over the next year and a half.In a poignant post by John Biggs which appeared on TechCrunch today, accompanied by a painting of a sad-faced clown, the tablet was billed as much bigger than the sum of its parts: "…the CrunchPad was a testament to the power of online media and a fascinating study in the ability of new media to enact real changes on the real world. While the product faltered, it’s fascinating that the project went as far as it did given the forces arrayed against it.""This is a massive change in this industry," Biggs wrote. "A few years ago a blogger couldn’t get a press pass to CES let alone enough attention to build out a massive and mass-market hardware project."While some TechCrunch posters mourned the death of the CrunchPad, others were less than supportive:�Good god. As far as the world is concerned, you had a couple of blog posts about a mythical tablet. Get over yourselves, drama queens.Product design across oceans is nothing new and is not a function of new media. Gawd, what a load of self-serving tripe. The product didn’t even ship and now it appears DOA. And yet this failure is somehow a shiny example of New Media’s victory…over, er, something or other.�Arrington, on Monday, wrote in the TechCrunch blog that the CrunchPad project came to an abrupt end "over nothing more than greed, jealousy and miscommunication." He claimed that he received an email from Chandra Rathakrishnan, CEO of Fusion Garage, three days before launch, stating that "based on pressure from his shareholders he had decided to move forward and sell the device directly through Fusion Garage, without TechCrunch’s involvement."Arrington suggested that the whole kerfuffle might be a pressure tactic to force renegotiation of the current deal, certainly not an unheard of tactic in the less brightly lit corridors of international business.The most puzzling part of this whole drama is whether Arrington, a former corporate lawyer with a client list that included Netscape, Pixar and Apple, would have signed off on a contract that didn’t specify precisely what would happen if such a clawback was attempted by investors or partners. No one has posted the contracts online for the general public’s perusal (although Arrington has stated the IP is shared) and, since lawsuits are apparently brewing, people are either being very careful about what they say or aren’t saying anything. Fusion Garage has removed the company blog from fusiongarage.com, and did not reply to an email requesting comment.There had been some rumors in early November that the CrunchPad was doomed. Dan Frommer, with Silicon Alley Insider, predicted the demise of the Crunchpad a few weeks before Arlington tossed it into the Dead Pool.But apparently the folks at Popular Science didn’t get the memo, as their November issue lists the CrunchPad as one of The 10 Most Brilliant Products of 2009. You can just hear the gnashing of editorial teeth when you read this piece now, which states that "Most breakthrough innovations make their greatest contributions when they become products people can buy. Here, Popular Mechanics awards the top 10 most brilliant gadgets, tools and toys that you can buy in 2009" and heralded the CruncPad as "the proof that today a tech fanboy can take the director’s chair and quickly prototype a smarter product."An update, posted yesterday on Popular Science's site, states: "On Nov. 30, 2009, CrunchPad’s Michael Arrington announced that the product introduction was being canceled, owing to a business dispute. By giving an award to a prototype, PM took a risk: that a promising product created by a smart group of people might fail to be realized. In this case, it seems, we were a bit too quick to act on our enthusiasm for an innovative idea. While this product is not coming to market, Popular Mechanics anticipates that tablet-style devices for consuming media will represent an important trend in the coming year."While it now seems likely that the CrunchPad will live on in courtrooms far longer than it did as a viable tech project, it’s possible that Arrington will announce next week that everyone has kissed and made up and the project is on again.Whatever. Here at Mac|Life, we’re eagerly anticipating an announcement from Steve Jobs proclaiming that the Apple Tablet is ready to ship, just in time for the holidays, and the first 1000 tablets sold will come complete with a special limited-edition live magic unicorn. �
Asian Tech Stock Weekly Summary (July 13 - 19)

JapanHardwareKonica Minolta Holdings Inc. would start output at its new factory in Japan that makes high-tech film used in LCD panels by autumn 2010 due to a strong recovery in panel and TV demand. Konica Minolta had planned to begin production at the new plant in autumn 2009, but the company late last year decided to delay the start-up as the global downturn forced panel makers to cut output. Konica Minolta dominates the global market for triacetyl cellulose (TAC) film, which protects the polarisation plates used in LCD panels, with bigger rival Fujifilm Holdings Corp. Konica Minolta, which also competes with Canon and Ricoh in producing copiers and printers, plans to spend 18 billion yen (US$194 million) to build the new factory, which will be capable of making 50 million square metres of TAC film a year.TelecommunicationsNTT DoCoMo (DCM) president Ryuji Yamada said the Japanese operator is on track for launching its new Long Term Evolution (LTE) mobile network in 2010, reports the Financial Times. The adoption of LTE will see DoCoMo's handsets become compatible with other operators' 3G networks for the first time since the 2001 launch of its FOMA service, which used a WCDMA standard that was slightly different to the one rolled out by the majority of the rest of the world. DoCoMo has learned a hard lesson from being the first operator in the world to launch 3G services. DoCoMo plans to launch LTE handsets in 2011 that are also compatible with its current 3G network, so customers can still access services if they're outside an LTE coverage area. DoCoMo will use its high-speed LTE network to offer mobile content services in a bid to drive new revenue in the saturated Japanese market.Softbank Corp. (SFTBF.PK), Japan's third biggest mobile telecommunications provider, raised 30 billion yen (US$320 million) from the first BBB rated bonds sold to institutions in Japan by a non-utility borrower since Lehman Brothers Holdings Inc.'s collapse in September. The Tokyo-based company, priced three-year, 4.72 percent notes to yield 4 percentage points more than the yen swap rate, according to data compiled by Bloomberg. Softbank, rated the second-lowest investment grade of BBB by Japan Credit Rating Agency, becomes the first non-utility company with that rating to sell bonds to institutional investors in Japan for 10 months. Softbank will use money raised from the securities to repay debt, it said in a filing with Japan's finance ministry today. The company sold 60 billion yen in 5.1 percent fixed-rate bonds to individual investors in May, Bloomberg data show.Softbank casts its eyes on the Greater China Region and inked a strategic cooperation agreement with Shanghai Media Group (SMG) on June 29, 2009. Softbank Founder Masayoshi Son and SMG President Li Ruigang signed on the agreement. The two parties will jointly to develop new media digital content business. Softbank is reported to cooperate with Far Eastone Telecommunications Co., Ltd. in August to launch mobile phone cartoon services. Far Eastone is in talks with Softbank subsidiaries in an attempt to introduce Japan's well-known cartoon works into Taiwan as soon as possible.Semiconductor Japan's Ushio Inc. announced its subsidiary Ushio America Inc. has acquired a 49 percent stake in U.S. firm Necsel Intellectual Property Inc. Necsel has technology for low-cost mass production of visible-laser light sources, and Ushio plans to leverage this to boost its own competitiveness in the markets for light sources for data projectors and digital cinema display systems. Using the technology, Ushio will be able to broaden its lineup of light sources to include semiconductor lasers across the complete spectrum of visible wavelengths. The company plans to purchase the remaining 51 percent of Necsel over the next five years and turn the unit into a wholly owned subsidiaryMedia, Entertainment and GamingSquare Enix Holdings Co. (SQNXF.PK) has shipped three million units of its "Dragon Quest IX" video game software in Japan since its release. In total, global shipments of the "Dragon Quest" series have surpassed 50 million units since the popular franchise debuted in 1986. Sales of the highly anticipated latest installment are going strong, too, with some 2.5 million units flying off the shelves in its first three days on the market -- beating the roughly 2.4 million of "Dragon Quest VIII," which was released in 2004. For the first time in the series, "Dragon Quest IX" runs on the Nintendo DS hand-held system. And through Wi-Fi wireless technology, up to four nearby gamers can play together.KoreaTelecommunicationsSK Telecom Co. (SKM) is considering bidding for Kazakhstan's Mobile Telecom-Service, as part of its recent efforts to seek business opportunities overseas. Kazakhtelecom, Kazakhstan's incumbent telecommunications operator, said in late June that it plans to sell its 51 percent stake in Mobile Telecom-Service and that it would accept letters of intent from potential bidders by and final bids by Aug. 31. Mobile Telecom-Service, Kazakhstan's smallest GSM operator, was launched in 2007 and provides services under the brand Neo with 920,000 subscribers.Mobile/WirelessEricsson (ERIC) plans to invest US$1.5 billion in South Korea over the next five years. The company would set up a research centre in the Asian nation to develop environmentally friendly and fourth-generation wireless technologies. Ericsson also planned to increase the number of employees at its Korean unit to 1,000 from 80. The Korean government was determined to provide a level playing field for foreign businesses to compete with domestic rivals. The investment was expected to help boost Korea's competitiveness in the market for long-term evolution, or LTE, high-speed wireless technology, backed by Ericsson. AT&T and Verizon Communications are also choosing the standard. Verizon Wireless, the biggest U.S. mobile-telephone company, aims to begin offering a high-speed network in all U.S. regions by 2015 using LTE, which is scheduled to reach 30 markets by next year. LG Electronics, Asia's second-largest mobile-telephone maker, in December said it developed a faster wireless chip used in mobile telephones based on the technology.BiotechnologySamsung Electronics plans to invest about 500 billion won (US$389 million) in the biotech medicine business. Korea's economy minister Lee Youn-ho said that Samsung, the world's top maker of memory chips and flat-screen TVs, would spend the amount over the next five years on the biosimilar business. Biosimilars are versions of biopharmaceuticals whose patents have expired. Samsung declined to confirm the size of the investment but said biosimilars presented a new growth opportunity for the technology giant. Lee signed a letter of intent with several domestic firms, including Samsung Electronics and LG Life Science, on their investment in a government biosimilar industry development initiative, with Korea Development Bank and a state-led fund already committed to providing financial support.ChinaInternetChina's Ministry of Commerce (MOC) has not ruled against the proposed merger between Sina (SINA) and Focus Media (FMCN); documents for the merger have not yet been put on MOC records. Focus Media CEO Jason Jiang is "quite anxious" about the merger, and said recently that the MOC has continuously asked for more documentation. The companies first submitted an application for their merger in late December 2008.As of the end of 2008, China saw a netizen base of 298 million, and an Internet penetration rate of 22.6 percent, outracing the global average level of 21.9 percent.Mobile/WirelessA total of 13.21 million mobile phones were sold in China in May 2009, up 9.6 percent from the previous month. The number of GSM mobile phones sold in May increased by 12.5 percent month-on-month to 11.06 million units, while only 2.15 million CDMA handsets, which included 39,800 3G CDMA 1xEVDO handsets, were sold in May, down 3.4 percent from April. The dip in CDMA mobile phone sales is the result of China Telecom's shift in focus from 2G to 3G. In addition, both China Mobile and China Unicom implemented subsidies within their 3G service plans in 2009 to attract more users. Five foreign brands, Nokia, Samsung, Motorola, Sony Ericsson and LG, accounted for a 65.6 percent share of China's mobile phone market in May. Nokia had the largest market share of 31.9 percent last month. Domestic mobile phone manufacturer ZTE was the sixth-largest brand in May with a 3.8 percent market share.Z-Obee Holdings, which provides design services for mobile-telephone manufacturers on the mainland, has launched its own handset brand to meet the country's growing demand for stylish wireless devices. The Singapore-listed company's new "Vim" brand for the mainland mobile-telephone market will cater to price-conscious consumers keen on using fashionable, easy-to-operate handsets. The firm's production road map includes launching a new model every 45 days, which would enable it to introduce at least eight models in Hong Kong and on the mainland each year. The initial batch of Vim handsets being introduced on the mainland includes a his and hers model designed for couples that has a text message authentication function. This allows text correspondence between the pair to be decoded with a specific password for privacy. Each Vim handset has a voice diary function, allowing users to record appointments on the phone and be automatically reminded by the device at the designated time.TelecommunicationsChina Mobile Ltd. (CHL) will invest 70 billion yuan (US$10.2 billion) in building and upgrading its telecommunications networks, and promoting the use of its 3G services in the country's vast rural areas over the next three years. The ministry will help it promote the adoption of 3G-enabled applications in rural areas.China's three telecoms carriers, China Mobile, China Unicom (CHU) and China Telecom (CHA), injected more than 100 million yuan (US$14.6 million) in online advertising for two consecutive months of May and June. Their online ads expenses amounted to 198 billion yuan in May, when it welcomed the World Telecommunications Day on May 17, and China Unicom started trial operation of WCDMA. China Unicom's online ads input reached 78.79 million yuan on that month. In the same period, the carriers paid large amount of money in TV advertising as well, shouldering into prime time of CCTV, China's leading television station. Their expenses on online advertising fell, but still stayed above 100 million yuan to 115 million.ZTE Corp. (ZTCOF.PK) has captured 34 percent of the latest 8.6 billion yuan (US$1.3 billion) 3G network expansion tender by China Mobile Communications Corp. Huawei Technologies won 22 percent while partner Nokia Siemens Networks claimed 7 percent. Datang Mobile Communications Equipment and domestic partner FibreHome Technologies ranked third with a 21 percent share. The rest went to China Putian, New Postcom and Ericsson, each winning five to six percent. ZTE and Huawei were helped by their offers of a free upgrade in China Mobile's existing TD-SCDMA equipment, which was installed in the previous two phases of network construction. Industry watchers said China Mobile's preference for supporting domestic vendors and homegrown technologies also enabled ZTE, Huawei and Datang to take a bigger share. As a result, foreign vendors' share was shrinking. The latest tender was the third by China Mobile for a network covering 200 cities or 70 percent of the areas on the mainland. The original contract size was about 8.6 billion yuan for the installation of 39,000 base stations.China Unicom aims to go up against market leader China Mobile for high-end users as early as October, thanks to its exclusive sales agreement for the popular Apple (AAPL) iPhone handset. Unicom and Apple are expected to announce a schedule for the iPhone's introduction soon. Meanwhile, industry sources have confirmed that Apple has already submitted the device to a Ministry of Industry and Information Technology laboratory for official approval. Unicom and Apple could not be reached for comment on the deal, but telecommunications sources said Unicom would launch the handset in the fourth quarter when its 3G mobile network will cover 284 cities across the country, up from 55 cities at the end of last month. The full commercial launch of its 3G network plus the exclusive deal with iPhone is expected to put pressure on China Mobile to defend its high-end users.HardwareGreater China is expected to see an almost fourfold increase in demand this year for mini-notebooks, commonly known as netbooks, as computer makers aggressively market the low-cost devices amid the economic downturn. That growth spurt is likely to boost sales for the market's leading notebook personal computer suppliers - including mainland Lenovo Group (LNVGY.PK), Hewlett-Packard (HPQ), Dell (DELL), Toshiba (TOSBF.PK), Acer and AsusTek Computer (AKCPF.PK) and operators of high-speed 3G mobile networks. Netbook shipments on the mainland, Hong Kong and Taiwan are forecast to hit 3.9 million units, up nearly 260 percent from 1.1 million units last year. The market research firm said total industry shipments would reach nearly 33 million units, up from its earlier estimate of 27 million units. That would result in a global netbook penetration of about 20 percent and flat year-on-year demand for pricier, full-featured laptops. Many buyers were adjusting their discretionary spending and were buying netbooks as lower-priced alternatives to traditional laptops. Netbooks are smaller than typical laptops, carry few software applications and are mainly used for wireless internet access.Lenovo Group plans to expand its sales network coverage from more than 100 Indian cities to more than 300 within 2009. The company is currently restructuring to divide its global business into mature and emerging markets. Lenovo previously will open 30 retail locations in India to bring its store total to 150 and expand its service centers from 130 to 250.Shenzhen-based Coship Electronics Co., Ltd. has won an order worth US$21 million from EMB, an old customer in South America to supply digital TV set-top boxes. The order from EMB represents about 6.79 percent of Coship's total operating revenue in the entire 2008 and is the first overseas contract that Coship makes public this year. In November 2008, Coship got a set-top box order valued at US$12.21 million from the South American company. Coship had sold set-top boxes worth 120 million yuan (US$17.5 million) to EMB as of June 30, 2009, eight months after it secured the first order from the latter. The Shenzhen company, engaged in the production and sales of digital TV equipment and electronics, saw its digital TV set-top box software and hardware sales revenue account for 93.94 percent, 96.83 percent, and 95.94 percent of its revenue from major business in 2003, 2004, and 2005, respectively.TCL Corp. said that its net profit may plunge 80 percent from a year earlier to 85 million yuan (US$12.4 million) during the first half of this year. TCL Communication Technology Holdings Ltd, one of TCL's subsidiaries, saw sales of handsets and accessories slide 12.32 percent year on year to 1.02 million units last month, while its first-half sales declined 24.69 percent from a year earlier to 5.06 million units. TCL Multimedia Technology Holdings Ltd, another subsidiary of TCL Corp, sold 616,898 LCD TVs in June, up 60.3 percent from a year earlier, and 342,353 CRT TVs, down 56.1 percent year on year. TCL sold more than 2.31 million LCD TVs in the first five months of this year, representing a year-on-year increase of 103.7 percent. The sales volume of LCD TVs in the first five months accounts for nearly 60 percent of the company's sales in 2008.Alternative EnergySuntech Power Holdings (STP) plans to invest 30 billion yuan (US$4.4 billion) in the four projects with a combined capacity of 1.8GW that it signed up to in recent weeks. The money represents just the initial investment. China's long term plan for the PV industry is 70 percent of projects will be on-grid and 25 percent building integrated PV.LDK Solar Co. (LDK) has purchased a 70 percent stake in Italian systems integrator Solar Green Technology for an undisclosed sum. The move is expected to enhance LDK Solar's presence in the Italian photovoltaic sector. In addition, the deal will help Solar Green Technology grow further through its partnership with LDK Solar for several projects in Italy and Europe.ReneSola Ltd. (SOL) has successfully commenced trial production on the first batch of polysilicon from Phase 1 of its two-phase, 3,000 metric ton annualized capacity polysilicon manufacturing facility located in China's Sichuan province. ReneSola's two-phase, 3,000 MT annualized capacity polysilicon manufacturing facility utilizes the Siemens process and a closed loop system to produce polysilicon. Phase 2 of the facility, representing approximately 1,500 MT annualized capacity, is scheduled to reach mechanical completion in September 2009.
Apple's Current Valuation Is Still Reasonable

Apple Inc. (NASDAQ:AAPL) $162.83- Despite Apple shares rising more than 100% from its 2009 low of $78, the stock still appears to be attractively valued especially as a long-term holding. Using cash-flow and non-GAAP earnings, AAPL trades at less than 15x on a trailing 12-month basis. Since sales and cash flows were likely significantly depressed over that time period due to the sharp economic contraction, demand should improve considerably in the quarters ahead. Thus, forward multiples would be even lower given the anticipated rebound in sales and earnings growth. The modest price multiple at which AAPL currently trades leads me to conclude that investors are: 1) Attributing the slowdown in Mac and iPod segments to a permanent secular decline, rather than temporary weakness consistent with economic contractions. 2) Ignoring / under-appreciating the growth potential of the iPhone and products yet to be introduced.Non-GAAP Earnings & Cash Flow: Apple has reported $5.72 GAAP EPS for the past 4 quarters combined [ttm]. However, over the same period, Apple has earned $9.23 in non-GAAP EPS [ttm]. The non-GAAP figures are a better representation of Apple's earnings power since iPhone revenues are recognized in the period sold and not deferred over a 24 month time frame as is the case with GAAP EPS. The GAAP EPS numbers grossly understate Apple's profitability and cash-flow generation. Looking at the difference between GAAP revenue and non-GAAP revenue for the past 4 quarters, GAAP revenue would be $7.7B higher, or 22.3% if Apple were not required to account for iPhone sales using the subscription method. Reported EPS [ttm] would have been $3.51, or 61.4% higher as well. The most noticeable difference is the effect iPhone sales have on profit margins. Since the iPhone carries the highest margin for Apple hardware, there is a dramatic impact on gross and net margins when subscription accounting is reversed. Gross margin rises from 35.5% to 39.6%, and net margin increases from 15.0% to 19.7%. From June 2008 to June 2009, Apple's cash holdings increased $10.35B, from $20.77B to $31.12B. On a per share basis, cash / share increased $11.38, or 50% from $22.85/share (June 2008) to $34.24/share (June 2009). Apple generated $10.26B in free cash flow over the last 4 quarters, or $11.28/share. GAAP Revenue [ttm] has increased 10.9% compared to the prior trailing 4 quarters, yet non-GAAP sales increased 22.9%, more than double the rate of GAAP revenue growth. GAAP earnings growth [ttm] versus the prior 4 quarters was 10.5% ($5.72 vs. $5.12). However, non-GAAP EPS [ttm] increased 39.9% ($9.23 vs $5.55) compared to the same period for the prior year. It is clearly evident that the reported GAAP figures widely understates Apple's true performance. Therefore, investors should focus on the non-GAAP numbers and cash flow when evaluating Apple. Valuation Metrics:Even though stock values reflect future cash flows, we can examine Apple's performance over the last 4 quarters [ttm] to use as a conservative proxy since the recessionary backdrop has most likely depressed revenue and earnings. Apple's GAAP EPS [ttm] of $5.72 translates into a historical P/E [ttm] of 28.5x. That would appear to be quite a rich valuation, especially given the multiple compression that has occurred in the overall equity market. Or, at least, imply significant future growth. However, investors should know that evaluating AAPL based on GAAP accounting is completely flawed. To compare apples to apples, investors must gauge Apple using its non-GAAP figures relative to peers / market. Apple uses subscription accounting methods to account for iPhone sales which spreads handset revenues over 24 months by accruing unrecognized revenue in a deferred revenue account that is stated on its balance sheet. Apple's non-GAAP EPS [ttm] is $9.23 which equates to a trailing P/E of 17.6x. That is a stark difference than the misleading GAAP P/E of 28.5x. Considering that Apple has $34.24/share in cash and securities that could theoretically be distributed to shareholders, Apple trades at even a lower multiple based on non-GAAP EPS ex cash. If we strip out $34.24 cash/share from AAPL's $162.83 share price, we are left with $128.59/share, which essentially reflects the value of Apple's operating assets. In addition, interest income must be stripped out of earnings before calculating a P/E multiple due to the assumption that the cash stockpile would be distributed, hence no longer contributing interest income to EPS. For the trailing 4 quarters, Apple earned 33 cents per share (after-tax) in interest income. Apple is trading 14.4x ex-cash [ttm] based non-GAAP EPS ex-interest income of $8.90. When there is a large disparity between interest yield (interest income/cash) and earnings yield (EPS/Price or 1/PE), the large cash balances can skew the value of the (non-cash) operating assets. When short-term rates were over 5% (pre-tax) and Apple traded at 20+ multiple, the earnings yield was roughly equivalent to the cash yield. Therefore, there was little or no difference between the standard P/E and P/E ex-cash and interest. Now that current short-term rates are near zero, Apple's cash holdings contribute very little income to total company earnings. If Apple used its $31.1B for a stock buyback, it could reduce share count by 191M to 718M. Non-GAAP EPS (adjusted for interest income) would rise to $11.21 translating into a P/E [ttm] of 14.5x. In the past year, Apple's cash position has increased by $10.35B or $11.38/share giving a P/CF [ttm] of 14.3x. Trailing free cash flow was slightly less at $10.26B giving a P/FCF [ttm] multiple of 14.4x. Removing the value of cash and interest income (from share price & FCF), the P/FCF multiple drops to 11.7x. Recall that this valuation exercise has been based on historical earnings, not expected future earnings which is more appropriate since investors only care about future cash flows. However, I used trailing earnings since those figures are known while future earnings are not. I am confident that Apple's next 4 quarters will be better than its previous four. The economy has been in a deep recession for the past year, but has begun to improve. Apple has managed to withstand the downturn reasonably well; and with the success of the iPhone/App Store, along with the possibility of new products, Apple's growth should accelerate moving forward. Thus, I am reasonably confident that Apple's valuation multiples are even lower on a prospective basis.Price Implied Expectations:Trading for less 15x trailing earnings and ~12x expected earnings, AAPL on the surface appears cheap. Historically AAPL has traded at much higher valuations, yet expected growth was much higher too. In addition, investors are demanding a higher required rate of return on equities by paying lower price multiples. The increase in equity risk premium inherent in all stocks has led to the decline in P/E ratios. Investors perceive greater risks and are less sanguine about the long-run prospects of equity returns. This accounts for a portion of Apple's low valuation relative to its historical premium. The primary reason why the investors are assigning a paltry price multiple is due to expected declines in Apple's growth rate. In my opinion, the current share price reflects the expectation of Mac growth commensurate with the industry average, declining iPod growth, and iPhone growth that will peak and rapidly decline to the industry average in a couple years. In short, Apple is priced as if its growth is quickly maturing, such as Microsoft (MSFT) or DELL who both saw their margins compress as growth stalled. All firms eventually fall victim to the industry / firm life cycle. However, is this expectation likely for Apple's future? That is the key question. I don't believe that overly optimistic or unrealistic expectations are priced-in AAPL shares. I believe the current outlook implied by the share price is conservative, but not entirely unlikely. The future of Apple's growth hinges on innovation and new products / services, as it does for most firms. Many firms are unsuccessful at being able to continue to innovate, staying relevant and avoiding being commoditized. In short, Apple's share price doesn't give much value to its ability to innovate and reignite growth. In my opinion, it's the belief whether or not Apple can continue to introduce products that wow consumers that determines if AAPL is over or under valued. Apple's Record of Successful Innovation and Execution: 1) iPod's Dominant Market Share-Apple's unit market share has exceeded 70% in the U.S. for years as it has successfully continued to ward off competition leaving carcasses by the wayside. Many powerful companies such as Dell, Sony (SNE), and Microsoft have attempted dethrone the iPod, only to fall short or outright fail. Apple has been able to keep iPod prices relatively high as its revenue share of the U.S. PMP market is higher than 90%. 2) Apple's iTunes store is largest music retailer-iTunes surpassed Best Buy (BBY) and Wal-Mart (WMT) to take the top spot in sales volume. Apple should increase its lead as bricks and mortar stores cutback on music selection due to high inventory cost and required floor space. Demand for physical music continues to decline as consumers shift to buying digital music online. Competitors have followed with online music download stores, yet they have made little dent in iTunes' market share. 3) Retail stores generate highest revenue/sq.ft. and foot traffic-It's quite indisputable that any retail strategy has been as successful as Apple's retail stores. Apple leads in performance metrics such as revenue/sq.ft. and visitors/store etc, but its retail strategy also has been extremely successful in promoting its brand and introducing customers to its products. Other computer makers' retail efforts have failed, such as Gateway and Dell. Many third-party computer and electronics resellers have also disappeared, such as CompUSA and Circuit City. It's quite evident that it's a very challenging environment to navigate. Apple continues to open new stores and is expanding considerably abroad. 4) Turn-around of Mac business and domination of premium segment:Mac unit sales increased 38% in FY08 and 40% in FY07, which was more than 3x the PC industry as a whole outpacing the industry in 18 of the last 19 quarters. Even though Mac unit growth has slowed to single-digits, its share of the premium price segment has exploded. According to NPD, Macs made up 91% of sales for PCs priced $1000 and above for June 2009, up from 88% in May. This compares to 66% share Mac had in Early 2008. I believe Apple had about 40% share of the premium market in 2007. It is quite evident that Apple is the only PC manufacturer than can command a premium for its products. 5) Large and increasing share of smartphone market-Even with the experience and industry footing incumbent mobile handset makers possessed, Apple was able to enter the market and quickly gain share. According to several surveys, the iPhone has the highest satisfaction rates by a considerable margin. Industry competition is very intense, yet Apple is the one to catch in the smartphone segment. 6) iTunes App Store-One year after launching, the iTunes App Store offers 65K applications and has seen over 1.5B downloads. Other firms have followed with their own mobile app stores, yet haven't been able to duplicate nearly as much developer and consumer interest. Nintendo (NTDOY.PK) mentioned last quarter that Apple's App Store is impacting its handheld gaming business. These remarkable achievements illustrate a common theme. Apple has been able to enter new product markets and become the leader that others must chase. Even though many competitors have attempted to duplicate Apple's strategy, most have hardly had much success, at least in terms of stealing business from Apple. A popular concern among Apple investors is the increasing competition from the number of firms following in Apple's footsteps. They believe that others will eventually catch up with Apple (iPhone, App Store, iTunes Music), hence its lead is only temporary. However, this has been a concern for ages and yet to come to fruition. That is not to say it won't happen, as there is a real possibility that it will eventually. But given Apple's proven track record of disrupting, dominating, and defending its new endeavors, it's likely Apple will remain the innovative leader for sometime. Apple's share price may reflect declining iPod growth and decelerating Mac growth, but it doesn't reflect potential new products which are a certainty. The success of those new products are less certain, but Apple makes products / services that are complementary to its others, rather natural extensions. Basically, Apple products help drive sales of other products as well as increasing switching costs creating customer "lock-in." Apple's products elicit the some of the highest customer satisfaction scores for their respective categories which has created immense loyalty and a powerful brand. Conclusion:On a non-GAAP basis ex-cash, Apple is trading at less than 15x trailing EPS. Considering the economy has been going through the worst economic downturn since the Great Depression, Apple's trailing earnings are depressed. As the economy turns up, earnings will normalize at a higher level. In addition, iPhone sales should continue to exhibit strong growth and drive free cash flow. Therefore, investors should be highly confident that future earnings will be considerably higher. On a forward earnings basis, AAPL's price multiple is 10-12x, a valuation representative of maturing growth. However, Apple has a long track record of innovation and using products to promote and attract consumers to its other offerings. Looking at the many remarkable achievements by Apple and the many stumbles by competitors, it can be argued that AAPL deserves a premium multiple, not a multiple reflective of ordinary growth. Disclosure: Long AAPL
Hot Future Tech Coming to Your Mac, iPhone and iPad

Some seriously cutting-edge tech is cresting the horizon, ready to take your Apple devices and other gear to the next level of awesome. We’ve searched out the breakthroughs on the verge of becoming reality to discover how Macs, iDevices, and other tech are about to become even more impressive.�Illustrations by ArtBombersIf you’re a regular reader of Mac|Life, you know that every January we look at the fanciful future of Apple, ranging from the prototype cars to the VR goggles that might emerge from Cupertino one not-so-soon day. This is not that story. This story is about real tech that genuinely works--it’s visible on the horizon, and it could be in your Apple gear in a year or three. Think of this story as a preview of the near future.Of course, we can’t say for sure that all this technology will end up in future products (we’re good, but we’re not psychic). Some of it may never leave the lab. What you can rely on is that old standards will hit their technical limits, and progress will march on. But for a reasonable-guess preview of how Macs, iPhones, iPads, iPods, and other tech will grow, evolve, and improve in the coming years, continue reading.�The Display's the Thing�Since the original Macintosh, our screens have been passive windodws into Apple's machines. That's about to change.�3D in Your Home�Three-dimensional TV has been a glimmer in the eye of television and movie studios since House of Wax and other 3D features first popped out at audiences in the 1950s. But the gimmick never caught on, thanks in large part to clunky technology that sacrificed picture quality. As James Cameron would be happy to explain to you, times and tech have changed, and in 2010, 3D is making the jump from the big screen into our homes…and hands.Despite technological advances, the principles behind 3D haven’t changed much in 60 years. When a 3D image is displayed, two pictures of the same scene taken from different perspectives are shown. Those spiffy glasses make sure each is sent to only one eye, then our brain combines the two images into one, complete with the illusion of depth. A more mysterious part of the brain is responsible for deciding if it’s worth paying 10 bucks for popcorn at the multiplex.But really, we can’t picture Steve wearing those dorky glasses at the introduction of the iMac 3D (but when we do, it always puts us in a good mood). Simplicity is Apple’s mantra, and what’s simpler than 3D screens that do the filtering for you, providing a 3D picture while eliminating the need for special eyewear? Such screens--called autostereoscopic displays--exist today. Some are peppered by tiny lenses that direct images to each eye; others use a layer of fine slits to split the display’s light in two. One of these technologies is about to get a boost from Apple’s biggest mobile-gaming rival, Nintendo. Announced this March and due for release in spring 2011, the Nintendo 3DS will be nothing less than a shot from the House That Mario Built across Cupertino’s bow. This next-gen upgrade to the popular DS handheld will sport sophisticated dual touchscreens, motion control, and--mamma mia!--autostereoscopic 3D.Competition is another Apple mantra, and it’s no secret that Apple sees games as a big part of the success of its Multi Touch devices. Steve won’t sit still if competitors like Nintendo can gain an advantage that draws gamers away from Apple and back to the Mushroom Kingdom. If Cupertino can improve on the 3D experience offered by Nintendo’s next handheld, you can bet that App Store games--and maybe even the iPhone and iPad OS--will enter the third dimension too.�OLEDs...So Pretty!�Today we watch videos everywhere from the living room to the hotel room on our HD TVs, MacBooks, and iPads. As great as those devices are, couldn’t they all stand to have even thinner, brighter, and more energy efficient screens? Trick question--of course they could. The good news is they will, thanks to OLEDs, an acronym for organic light-emitting diodes.OLED screens aren’t grass-fed, free-range displays sold at Whole Foods, but they do use organic material (that is, material derived from the element carbon) to produce a picture. Unlike traditional LCD screens that require power-hogging backlights to project their images, OLEDs generate their own light when electricity passes through the organic polymers sandwiched between layers of film in the display. Because those layers are only about 500 nanometers thick (that’s even skinnier than a human hair) and don’t require much else besides a power source to work, OLED screens can be dramatically slimmer and lighter than conventional displays now on the market.Better still, large OLED displays are relatively easier to make than LCDs, and their gorgeous picture makes your spiffy plasma TV look like a 1950s Zenith. That’s because there’s no need to grow sheets of fragile crystals. Instead, organic molecules are sprayed onto film in a process much like inkjet printing, and that film can be transparent, flexible, or even foldable. An OLED screen’s flexibility and toughness make it suitable for use in a wide range of gadgets, most of which haven’t been invented yet. From giant HDTVs and miniaturized smartphones to futuristic heads-up displays in cars, OLEDs can potentially be incorporated into almost anything--potentially even woven into clothing. And because of their brightness, vibrant colors, and wide viewing angles, you’ll always look great in your 720p iSweatshirt Pro.But don’t camp out in front of your local Apple Store for certified-organic MacBooks or casual wear just yet. While OLED screens are popping up in more and more devices (perhaps most famously in Google’s Nexus One smartphone), the technology’s best days are yet to come. Manufacturing OLED screens is still an expensive proposition, leading to high prices and tepid consumer interest. But as OLED’s momentum builds and costs drop, expect to see a gradual shift in the computer and electronics world away from LCDs, much like the transition that phased out bulky, inefficient CRTs. And expect to see Apple jump on the OLED bandwagon when the time and money are right. With its combination of energy efficiency, size, and image quality, we think OLED has a bright future in Apple’s Macs and its growing line of sleek mobile devices.�E-Papers, Please�Popularized by e-readers like the Kindle, e-paper has plenty to offer a company focused on mobile devices. Its slim design is durable, lightweight, and legible in bright sunlight. The secret lies between the sheets--plastic sheets holding tiny wells filled with black and white particles suspended in liquid. When the wells are charged, the particles move to the screen to appear as text. No backlight is required, and because electricity is only used once to draw the contents of each page, e-paper sips power compared to the LCDs in Apple’s portable lineup. Color e-paper is so hot, you gotta wear gloves. Metaphorically speaking, that is. Photo: LG.Phillips LCD., LTD.But while e-paper does monochrome well, most of today’s e-readers use filters to colorize their black and white text with pictures--and they simply can’t compare to LCDs. That will change. Philips is working on new technology using colored particles in a process much like blending ink dots in traditional print. The results should finally make good on e-paper’s promise, but they’re still years away.Even then, will Steve subscribe to e-paper? The iPad’s LCD screen would seem to be the last word on the subject, but Apple could always use multiple displays in its devices. For instance, e-paper battery monitors could offer much more information than the little green lights they use today.�The Wireless War�If you’re like us, your living room entertainment setup is the second most precious collection of gear in your home (next to your beloved Mac, of course). Every night, you’re on the couch with a bowl of popcorn in front of an HD screen complete with a Blu-Ray player and 7.1 sound. Trouble is, that sweet setup means fistfuls of wire to fuss with. But those knots may not stay tangled much longer.As home entertainment setups get more complex, something has to give. If two competing wireless standards--WirelessHD and Wireless Home Digital Interface (WHDI)--have anything to say about it, that something will be our HDMI, DVI, and other AV cables. Both standards promise something like Wi-Fi for multimedia. Compatible devices (laptops, game consoles, and mobile phones) will use them to find your HDTV automagically over the air in a system that “just works”--and the whole idea of ditching all those cords works in a big way for us.WirelessHD devices may be available from Panasonic, LG, Vizio, and other manufacturers by the time you read this. WirelessHD delivers uncompressed video up to 1080p, multichannel audio, and other data--including Hollywood-approved DRM--at speeds up to 4Gbps, with a theoretical ceiling of 25Gbps. That’s a lot of data, but WirelessHD will only carry it up to 33 feet. The WHDI standard will move your movies as far as 100 feet, but at only up to 3Gbps. You’ll be able to compare how the two standards fare against each other when WHDI devices hit stores late this summer or early fall. Only time will tell which of these standards will be a hit with consumers or whether Apple will adopt one or play a waiting game. Let’s hope we’re not kept waiting for the release of Avatar 2 before we can stream movies, games, and more from our iPads to our televisions.» Future Apple Devices: iPad 3, iMac 3D, Cinema Display» Expected Arrival Date: 2013» You'll Also See It In: HDTVs, handheld game consoles, displays» Future Awesomeness Rating: Deeply AwesomeNext page: Printers and Processors >>Powerful Prints�Yes, print and printers have a future in our networked world. No, they won't be like anything you've seen before.�Fab It Yourself�Teleporters and matter replicators may be the stuff of science fiction, but with 3D printers, you can create physical objects with your Mac out of thin air (and a lot of plastic). Apple hasn’t sold printers since 1997, but if anything could get them back into the game, 3D printing is it.For decades, 3D printers have been used to create “rapid prototypes” for manufacturers and architects. The idea is much the same as conventional printing--you design something on your computer, and the printer produces a hard copy. But these hard copies need time to cool. 3D printers take designs built in 3D modeling programs and melt plastic to “print” them with thin strands built up layer by layer into a finished product. The idea is about to get a big boost from HP, which will begin selling 3D printers this year at “bargain” prices expected to start under $15,000. So much for 3D printing for the rest of us, right?The MakerBot prints...in 3D! Want.Not quite! If you have a techie DIY streak, 3D printing can be yours today for under $1,000. MakerBot’s compact Cupcake printer is available as a kit that, once assembled, lets you manufacture objects up to 4x4x6 inches using Lego-quality ABS plastic. The idea is catching on, and other low-cost 3D printers (like the RepRap and Desktop Factory) are poised to slowly do what HP’s high-end offerings probably won’t--make 3D printing the desktop publishing of the next decade.Of course, it will take a while for 3D printing to catch on, but if it does, expect Apple to take note. After all, our Macs have helped us make things since 1984. There’s no reason to stop now.�An Inkless Job, But Someone Has to Do It�Let’s face it, next to Mafia Wars and Farmville, printing is one of the biggest energy hogs in an office. The paper and toner cartridges required by today’s printers consume a lot of energy to use and recycle. But greener workplaces may be one step closer to reality thanks to two new inkless, reusable printing technologies that are poised to send old-fashioned hard copies sailing on a one-way trip into the wastebasket of history.Late last year, Japan’s Sanwa Newtec company introduced the PrePeat 3100 II, a compact black-and-white printer that prints using heat instead of ink. The secret’s in the “paper”--flexible, waterproof, recycled plastic that reacts to the PrePeat’s thermal mechanism. Best of all, when you don’t need a page any longer, you can just feed it back into the PrePeat to erase it or print a new document as many as 1,000 times per page. Right now this green new world will cost you (the PrePeat retails for $5,600), but expect prices to drop if the technology becomes more widely adopted.Meanwhile, researchers at Xerox are using ultraviolet light to develop a technology called Erasable Paper. The process hits specially coated paper with a specific wavelength of UV rays to print your document to the page, and you can erase and reuse a sheet whenever you need to. If that sounds like a tanning bed for interoffice communications, you’re more right than you know. Like a tan, these printouts fade away over time, and within 24 hours, a UV-printed page will be blank again. While self-destructing Mission: Impossible documents are cool (and well-suited to sharing data with short lifespans), the limitation is one reason Erasable Paper is still being refined in Xerox laboratories.» Future Apple Devices: iLife '13» Expected Arrival Date: 2013» You'll Also See It In: iLife '13» Future Awesomeness Rating: Fit To Print�Dueling Processors�Current technology can only take CPUs so far. But don't worry--tomorrow's breakthroughs are being designed today.�More Cores for Your Buck�Smaller processors offer greater speed and improved energy efficiency, but engineers racing to make the best chips possible are running afoul of the laws of physics. Conventional manufacturing methods can only make circuits so small, and even the power of Steve’s reality-distortion field can’t change that. But some amazing new technologies might.For years, multi-core technology has given us Apple chips that pack the power of multiple CPUs into a single chip. Intel’s Xeon, Core i7, and venerable Core 2 Duo processors deliver up to six cores, and eight-core machines are coming soon. We hate to break it to those processors, but a new prototype from Intel unveiled late last year promises that a lot more muscle is on the way to the Mac.Intel calls it the single-chip cloud computer (SCC), and it boasts a whopping 48 cores on one processor…with room to grow to over 100. Computers derived from the SCC will bring the brawn of today’s massive data centers (the “cloud” of the chip’s name) to desktop-sized machines, paving the way for smaller, greener clusters. Initially, Intel is planning to build only 100 of these experimental chips so engineers can figure out what to do with all that power before it lands on the market. Intel is just one of the companies now developing “many core” processors, but given its relationship with Apple, it’s a good bet that the first Mac with the power of the cloud will have Intel inside.�DNA Processors�Meanwhile, another company is taking a radically different approach to building tomorrow’s processors. Last year, researchers at IBM announced a chipmaking breakthrough that uses something called “DNA origami,” and it’s as cool as it sounds. The process arranges strands of DNA into shapes used as scaffolding for carbon nanotubes and silicon nanowires, the tiny structures that could one day move data through really, really small processors.DNA origami is a “bottom-up” approach to chipmaking that builds the chip’s circuits, as opposed to more conventional “top-down” methods that carve silicon away, and it has a promising future. DNA designs could potentially deliver chip circuits as small as 6 nanometers--that’s just dozens of atoms wide! So Apple has good reason to keep an eye on how its story unfolds. They’ll have to be patient. The technology is still evolving and likely won’t produce commercial chips for another five years at the soonest.» Future Apple Devices: MacPro Extreme» Expected Arrival Date: 2015» You'll Also See It In: Windows PCs, Skynet» Future Awesomeness Rating: Sheer GeniusNext page: New Wires and New Storage >>Magic Buses�Our future gadgets will do more wirelessly than ever before. But they'll be able to do even more with wires.�It's USB's World, We Just Live Here�Once an upstart newcomer, USB has become an elder statesman in the electronics world with a presence in almost every device on Earth. But USB’s data-transfer speeds, last boosted by USB 2.0’s introduction in 2001, haven’t aged gracefully. Thankfully, USB 3.0 is here to breathe new life into an old favorite.USB 3.0 cables definitely lose the beauty contest to Light Peak (below).At first glance, USB 3.0 (a.k.a. SuperSpeed USB) doesn’t seem like a radical departure from its predecessor, and that’s a good thing. It’s backward-compatible with USB 2.0 and even uses the same rectangular port we all know and love, so your old devices will work just fine with the new standard. So don’t worry, you won’t have to buy a new USB beverage warmer for your cubicle.But USB 3.0 brings two new tricks to the table. The first is speed--its transfer rates reach up to 5Gbps, or 10 times USB 2.0’s performance. The second is improved power management, which means reduced power consumption and more juice for devices that need it. USB 3.0 gear is already on the market, so it’s only a matter of time before Cupertino rolls out the first Macs with the SuperSpeed standard. We hope they come soon--we’ve got HD video to import!�One Wire to Rule Them All�Fiber optic cables, long used by telephone companies to connect landline phone calls, have numerous advantages over traditional copper wires. So why haven’t they made it to the desktop yet? Intel hopes to put that question to rest with a new technology called Light Peak.Light Peak is Intel’s answer to…well, just about every cable in use today. From HDMI to USB, if it carries data, Light Peak can replace it. That’s because Light Peak’s bandwidth starts at 10Gbps, and its theoretical ceiling is a whopping 100Gbps. And since Light Peak’s flexible fiber optic cables transmit light, not electricity, they can carry data up to 100 meters without a hitch. That’s plenty more meters than we need, but some room to grow can’t hurt, right?Light Peak brings fiber optic speed to computing. And pretty colors, too.However, despite a planned 2011 rollout, don’t expect to sync your 5G iPhone with Light Peak. Intel is still working out ways to combine power with Light Peak to charge devices while beaming data at warp speed. One thing’s for sure, though--when Light Peak finally strikes, it’ll be fast.» Future Apple Devices: Almost all of 'em» Expected Arrival Date: 2011» You'll Also See It In: Every gadget on Earth» Future Awesomeness Rating: Blazing Hot�Reading, Writing, Revolutionary�Say goodbye to your old drives. Say hello to a new world of speedy storage.�It's RAM! It's a Hard Drive! It's Both!�There’s nothing New Age about “universal memory,” but it could usher in a new age of computers and electronic devices. Universal memory is any next-gen storage that combines the speed and affordability of today’s DRAM with the permanence and capacity of flash memory. Two technologies are fighting to rewrite the rules, and the winner may be coming to the Mac sooner than you think.Phase-change memory (PCM) gets our vote, if only for its cool name, which is derived from the use of chalcogenide glass that changes from a crystalline to an amorphous state with heat. It’s the same material used to make rewritable optical discs, but in PCM, the two states represent different electrical charges, or a zero and a one. PCM represents a major leap in durability over flash memory, and can be written to up to 100 million times versus flash’s upper limit of just 100,000 read-write cycles. Samsung has already begun producing 512MB PCM modules for use in mobile phones, but 1GB modules are still on the way. Looks like phase-change doesn’t happen overnight.The race for better memory is run on a tiny field, though, and IBM’s racetrack memory may have the inside track. It uses something called spintronics--don’t you want to hear Steve say that at a keynote?--to manipulate electrons into moving magnetic bits down nanoscopic, U-shaped “racetracks” to read and write data at blazing speed. Yet racetrack memory’s biggest asset may be its scalability, theoretically allowing HDD-size capacity to be squeezed into a much smaller area than competing technologies allow. But until racetrack memory is ready to leave IBM’s labs, this dark-horse contender will be one to watch, not buy.�Kind of Blu�Steve famously quipped that bringing Blu-Ray to the Mac was “a bag of hurt,” but Sony’s multimedia power-platter is still rolling along after years of Cupertino’s cold shoulder. Movie lovers--and anyone who wants to share giant files--can take comfort that when Blu-Ray finally arrives on Macs, it’ll be better than ever. Having long shed its 25GB limit, Blu now boasts capacities of up to 400GB, and 1TB discs are coming in just a few years. The promise of this year’s 3D Blu-Ray players is just one more feature that will keep Mac fans gazing longingly--sigh--at Big Blu’s bag of tricks.» Future Apple Devices: MacBook nano, Apple TV Blu» Expected Arrival Date: 2013» You'll Also See It In: Smartphones, PCs» Future Awesomeness Rating: Memorably CoolNext page: Networking, Power, and Interaction >>Network It Out�Tomorrow's wireless communications will be more important than ever. Good thing our networks will be able to keep up.�4G or Not 4G?�Poor AT&T. Just as it’s getting the hang of supporting the iPhone on its 3G network, 4G networks will begin popping up from Sprint this year and from archrival Verizon in 2011. What does that mean for us, besides catty PR fights among the carriers? A blazing fast mobile internet with enough bandwidth for HD movies, video chats, and--we hope--fewer dropped calls.Like 3G wireless networks, 4G isn’t a single new technology. It’s a blanket term for a range of technologies and specifications that add up to the same thing: speed. Current 3G offers downloads of roughly 1.4Mbps. Compare that to 4G’s promised bandwidth of at least 100Mbps, and you’ll see what the fuss is about. 4G works its magic in part by using MIMO (Multiple In Multiple Out) technology to broadcast using several antennas simultaneously on multiple frequencies.4G’s strengths make its eventual adoption by Apple a no-brainer, no matter which carrier has the iPhone next year. Apple is serious about establishing the iPad as a mobile media device, and it’ll want a big pipe to carry movies and music to cellular customers. That’s just what 4G provides. As for the iPhone, who knows? Steve may decide to stick with AT&T and its 4G network expected to roll out alongside Verizon’s in 2011.�Crank Up the 802.11AC�Closer to home, we’ll use 802.11n Wi-Fi, but at faster speeds than we’ve seen before. Apple has sold 802.11n devices since 2007, but the protocol’s final standard was only approved in 2009. Happily, that means the business of making Wi-Fi as fast as possible can begin in earnest. Like 4G, 802.11n uses MIMO to improve performance, but manufacturers couldn’t take full advantage of the technology before the protocol was complete. Now that it is, devices can officially support maximum speeds between 400 and 600Mbps…if your hardware has the antennas to deliver the boost. Expect that hardware to start arriving in stores later this year.But the Mac life is never a simple march of progress, and there’s always something new on the horizon. Sweet! Work drafting the next Wi-Fi protocol, 802.11ac, has already begun. Devices supporting the new standard aren’t expected until 2012 at the earliest, but they’ll boast speeds of up to 1Gbps when they’re available. At press time, Ethernet’s agent was unavailable for comment.» Future Apple Devices: 2G iPad, Airport Express Plus» Expected Arrival Date: 2011» You'll Also See It In: Smartphones, netbooks» Future Awesomeness Rating: Wildly Wireless�More Power to You�Apple is going power mad. Its future devices will charge up almost anywhere.�Powered by the Sun�Solar power is overdue for a makeover, and if anyone can do it, it’s Apple. In 2008, it applied for a patent to slip solar cells beneath a device’s LCD screen, and early this year, it applied for another patent to cover portable devices with solar collectors.Solar-powered MacBooks? Yes please!�Wilder still, a March 2010 patent describes a MacBook with a solar panel that folds to collect sunlight or even to illuminate the LCD screen without drawing power from the battery. We’re still waiting for these designs to see the light of day--ha!--but it’s clear someone at Apple has spent a lot of time looking at the sun.�Go Wireless�Besides flying cars, wireless electricity is the ultimate in futuristic convenience. Today’s charging mats come close, but the magnetic induction they use keeps devices tethered to one spot. That’s why we hope Apple adopts WiTricity’s technology for truly wireless power up to several feet away from the base station. The science involved would baffle the DHARMA Initiative, but it involves something called sharply resonant strong coupling to generate an oscillating magnetic field that’s captured and converted to electricity by a sensor in your device. Or it will, anyway, when WiTricity-powered gear reaches stores sometime in the future.Wireless power? As in, electricity beamed through the air? Shocking.» Future Apple Devices: iPod solar, ElectroMagneto MacPro» Expected Arrival Date: 2015» You'll Also See It In: Nice weather, mad scientists' lairs» Future Awesomeness Rating: Simply Electrifying�Your Valuable Input�No matter how cool Apple’s upcoming products are, they’ll only be as good as what we can do with them. Here’s how we’ll interact with the future.�Touchier Mice�The mouse has plenty of life left, at least according to Microsoft. It’s produced some stellar mice over the years, but Redmond’s recent Multi Touch prototypes could be the best yet. The FTIR (Frustrated Total Internal Reflection) Mouse’s high-res camera tracks finger gestures through a curved piece of clear acrylic so you can scroll, swipe, and pinch around on the acrylic in order to manipulate onscreen objects. The Orb Mouse works on much the same principle, but offers a whole hemisphere to interact with in your hand.The shrunken Side Mouse looks more like a wrist rest than a traditional rodent--its tiny camera tracks your fingers as they move across your desk or whatever surface you happen to be working on. Best of all, these mice incorporate the Multi Touch equivalent of keyboard shortcuts to perform zooms and other common commands quickly. Cupertino, start your copiers!Microsoft's FTIR Mouse makes magic out of a high-res camera and a piece of acrylic that together create Multi Touch-style input.But the coolest input technology on the horizon for Apple’s gear lies in--big surprise--touchscreens. Future Multi Touch devices will sport haptic feedback, or the sort of physical response you’ve gotten for years from vibrating gamepads and cell phones, to help make input feel more natural. In 2011, Artificial Muscle is bringing to market its EPAM (Electroactive Polymer Artificial Muscle) technology, which tenses and relaxes touchscreens in response to input. That sounds pretty fascinating all by its lonesome, but Apple’s recent patent applications show it has something more subtle in mind--a layer inside the touchscreen that delivers vibrating feedback localized to specific onscreen buttons and switches. That level of fine-tuned feedback would make typing on the iPad’s large screen even more satisfying and could pave the way for MacBooks without physical keyboards.» Future Apple Devices: Majestic Mouse, MacBook Touch» Expected Arrival Date: 2012» You'll Also See It In: Microsoft's mice» Future Awesomeness Rating: Terrifically TactileNext page: Too Wild for Apple? >>Too Wild for Apple?�Some of these technologies may seem out there even for Apple, but yes--chuckles aside--they’re real. Besides, today’s head-scratchers could be tomorrow’s game-changers. Maybe.�Huff and Puff into the Mic�You’ve finally gotten your mind around Multi Touch, but are you ready for Multi Puff? Zyxio’s Sensawaft technology lets you control a mouse cursor, scroll through text, or do just about anything else with your electronic devices using only your breath. The assistive possibilities for disabled users are obvious and awesome, but breath control could have other, less practical uses, too. Imagine blowing into your earbuds’ microphone to control music playback, skipping an annoying voicemail with a hiss, or puffing on your iPhone to zoom in for a kill while playing your favorite shooter. Apple’s engineers could do so much with this, it’s breathtaking.�Keep Your Finger on the Pulse�An iPhone fingerprint scanner makes a lot of sense, especially considering that Apple has so many intriguing patents out on the idea. Sure, a fingerprint-savvy screen would simplify security--and make “slide to unlock” really mean something--but we like to think about the possibilities for everyday iPhone control hinted at in Apple’s patents. With the iPhone of tomorrow, specific fingers could be used for certain functions, letting you change settings without even looking at the screen. You could use your thumbprint to play a song, your index-finger print to rewind, and your middle-finger print to...er…emphatically skip a song for those tunes so bad that a one-star rating just doesn’t cut it.You might not be able to remember a passcode that unlocks your iPhone, but we're betting you'll be able to remember your fingerprint.�Project Your Ideas�Pico projectors--low-power, handheld projectors--are handy for quickie presentations or impromptu slideshows with the family. Some of them even project with RGB lasers instead of white light for a picture that’s always in focus. But the image of these mini projectors will really improve if Apple ever makes good on recent patents to integrate them into MacBooks and iPhones. Sure, you could strike up a Keynote presentation on the go with a MacBook Pico, but throwing up movies, music, iTunes visualizations, and photo albums anywhere sounds like a lot more fun.�Wii Want Our Apple TV�Motion control brought gamers flocking to the Nintendo Wii, but can it do the same for Apple TV? Someone in Cupertino must think so, judging by a patent for a Wii-like motion-controlled remote to go with Cupertino’s set-top box. Sounds good to us. Apple’s Remote iPhone app is great, but it’s always seemed very “un-Apple” to require another device to deliver a satisfying Apple TV experience. Motion control--especially with the enhanced precision and reliability brought by the floating magnetic compass noted in Apple’s patent--would be a slick solution, and not just for easier navigation. Apple’s patent also describes using the remote to draw on the screen and manipulate photos with the flick of a wrist. That could give Steve’s favorite hobby product some much-needed pizzazz to help it catch the public’s eye. After all, the day will come when Cupertino will update the Apple TV again, and when it finally does, you may not even recognize it. What can we say? We want to see the little guy make good.Next page: Patently Awesome >>Patently Awesome�Apple’s patents are tea leaves that portend what technology’s cutting edge will look like for years to come. Here are some of tomorrow’s ideas Cupertino thinks are worth protecting today.�Nine Lives, Three Dimensions�OS X is the big cat that makes Cupertino’s products tick, but it’s Apple’s hardware that usually captures the public’s attention. That oversight will finally be corrected if a patent for 3D OS X becomes a reality.The 3D in question depends on parallax, the effect by which objects appear to change their position relative to each other as a viewer’s perspective changes. By keeping tabs on your position (likely with a head tracking iSight camera), this “OS parallaX” would alter the appearance of onscreen objects to form a simulated 3D space in which you could interact with files, study 3D objects, and more. While this could open up exciting new ways to use your Mac, it would also require complex new hardware and software, so don’t count on peeking behind alert boxes anytime soon.�An iPhone Gamepad�Judging by a recent patent, the iPhone and iPod touch might have more than just high-tech improvements in their future. Thanks to a unique accessory, someday soon we may be gaming old-school--with a twist--on our Multi Touch devices.In a few years, near field communication will let your iPhone be the boss of your videogame console, TV, and even your sprinkler.We love playing games on the iPhone, but sometimes we pine for the 20th century simplicity of physical controls. Call Apple’s potential solution the “GameFrame,” a shell that fits around your iPhone to add a D-pad, buttons, and other handy moving parts to the iPhone experience. Too old-fashioned for you? The device could also communicate wirelessly with HDTVs, opening the door to big-screen App Store gaming on the go. Hero of Sparta 3 on a 40-inch flatscreen? We’re so there!�"Home Screen" Gets a New Meaning�The iPhone’s superpowers seem to be growing by the day, but you haven’t seen anything yet. In the future, you won’t think twice about using it to lock the door, turn on the lights, and even water the lawn of your personal fortress of solitude.Apple’s recent home-control patent hinges on a technology called near field communication (NFC), a short-range wireless technology that’s slower than Bluetooth while offering a much quicker pairing time. That’s just the thing to control the Xbox, DVD player, and garden-sprinkler system shown in the patent application. Unfortunately, this remote-control magic requires NFC-enabled devices that are, like the iPhone that will interact with them, years away.�Slice the Mac into Pieces�To create, sometimes you must destroy, and the most intriguing Apple patent we’ve come across yet takes apart the familiar Mac we’ve used for decades and scatters it into…well, something else. We’re not sure if what it describes is a portable computer, a desktop machine, or something in between, but we call it the “MultiMac.” And we want one.The "MultiMac" splits a Mac into its component parts, which live where you'll use them.If it was built today, MultiMac’s components--a projector display, input devices, and a CPU--would be separate components, each powered wirelessly and communicating with each other over the air from wherever you wanted them to be. You could tuck the CPU on a bookshelf, surf from the couch, and project a movie on the wall as if using one device. Apple’s focus (pardon the pun) seems to be on the projector, which would do more than just show vacation pictures. The patent describes it as a networked device with multiple sensors controlling focus, color, or even built-in cameras. What are the chances those cameras could power a 3D OS X? Hey, we can dream.Will MultiMac be a novel new computer that ties together exciting new technology, a sophisticated Keynote presentation system, or a hub to synchronize a home full of mobile devices? We’re not sure, but that’s half the fun of being a Mac fan. Only Apple knows what’s coming next, and they’re not telling…yet.�
50 Killer Mac Apps For Under $50

� �Who doesn't need more for less? We present 50 Mac|Life-approved applications--many free, all under $50--that'll guarantee you get the most from your Mac without traumatizing your wallet.�The Internet is full of noise--countless different applications for every occasion, with reviews everywhere that love and hate them at the same time. While that’s hardly news, it’s still a hassle that isn’t going away. Say you picked up a spiffy new MacBook Pro, and it’s time to kit it out with the leanest, meanest software. After all, Macs have that rich history of garage-roots development, of a few folks in a basement brewing up quality software that smokes the big-name stuff. So you’ve got a feeling there’s great, affordable software just waiting for you to find it--and you’re right. But how do you sift through the zillion calendar apps and jillion media players to find the gems worthy of your hard drive space? And more importantly, your time and money?We’re here to help with a compendium of essential software. It didn’t come easily--we debated, argued, haggled, and even pleaded to secure a prized position on this list for our favorite, most useful applications. But by limiting the software we’re highlighting to 50, we’ve guaranteed you the best of the best--no Internet spew here. And by capping the cost of the software we’ve selected at $50, we’ve made sure you can reasonably buy what you need. You may love your Mac already, but you’re not gonna believe how much it can do once you load up even a few of these choice applications.� �Entertainment�Sure, iPods and iTunes make music and movies easier to enjoy, but they're not without headaches of their own. That's where these awesome apps come in. They take the pain out of kicking back with your favorite flicks and tunes.�Simplify Media�Share & stream your iTunes library over the Internet.The iPod has made several portable music formats obsolete, and we sure don’t miss schlepping around fragile cassette tapes or heavy wallets full of CDs. But even the mighty iPod has its limits--namely capacity. That’s where Simplify Media (free, Simplify Media, simplifymedia.com) comes in handy. It guarantees that the size of your music library doesn’t matter by letting you stream music between computers via the Internet. Yup, this app will play your entire library on any computer (as long as the one that has your library is powered up and online).Stream your tunes from home or the next cube.Once installed, a simple login fires up your music. Simplify Media works with iTunes just like the built-in LAN sharing does, and the remote libraries appear under Shared, alongside any local shared libraries. Even better, you can add up to 30 friends’ shared libraries, and an iPhone app ($5.99) lets you pipe your music to your iPhone or iPod touch.��SuperSync�SuperSync keeps multiple iTunes collections in sync.�Speaking of iTunes libraries--streaming is great, but what if you want to sync libraries across multiple Macs? SuperSync ($22, SuperSync, supersync.com) makes it so. Sure, Apple introduced limited music-transfer capabilities with Home Sharing in iTunes 9, but that feature requires computers to be on the same local network. SuperSync one-ups iTunes by syncing iTunes libraries over the Internet. It’s perfect for anyone who uses multiple Macs, and SuperSync also has a bunch of other tricked-out features. In deference to the record companies, Apple makes transferring music from an iPod to a computer unnecessarily difficult. SuperSync handles the task with ease, making it a bacon-saver when the hard drive in your Mac kicks the bucket. SuperSync will even allow you to sync libraries cross-platform.SuperSync's color-coded interface helps you synchronize your iTunes tracks across multiple Macs.��VLC Media Player�Never worry about video file types again. If most of your Mac video-watching happens in the form of DVDs or QuickTime movies, you probably don’t think too much about player software. But move beyond the most basic video types, and you’re asking for trouble. With the myriad formats, containers, and encoding parameters available, the simple act of playing back a cat video can become incredibly frustrating. VLC Media Player (free, VideoLAN, www.videolan.org) is like a Swiss Army knife for digital media. It’s open source and cross-platform, and the app will play back practically any audio or video file you throw at it. VLC also handles file conversions with ease, so you can use it to convert audio and video for use online or on portable devices.It plays, it converts, it makes toast (okay, maybe not that last one.)��RipIt�Backup & convert DVDs with RipIt.There are plenty of legit reasons to rip a DVD. Backup copies of kids’ movies for the minivan, watching Glee on your iPod touch while you’re on the bus, or even just saving battery power on your laptop (playing back a file from a hard drive is much more efficient than spinning a DVD).RipIt's simple interface makes ripping DVDs seamless and easy.Once the domain of übernerds, DVD ripping is a one-click affair thanks to RipIt ($19.95, The Little App Factory, ripitapp.com). And since it makes full rips, all of the menus, bonus features, and subtitles remain intact. You can play back the resulting files with DVD Player on your Mac or use a freeware tool like Handbrake to convert your rips into iPod-friendly formats. ��Delicious Library�We love the iTunes Store, but we still end up accumulating books, DVDs, console games, and, yes, even CDs. Delicious Library ($40, Delicious Monster Software, www.delicious-monster.com) helps catalog your collections by--get this--taking snaps of UPCs via your webcam and then automatically organizing your meatspace content onto virtual shelves for easy sorting and browsing. You can track loans to friends, post items for sale on Amazon, and publish Web catalogs formatted for your iPhone. That way, you can avoid buying another copy of John Hodgman’s More Information Than You Require. ��Connect360�We’re Apple-faithful, but that doesn’t stop us from engaging in a little Modern Warfare 2 on our Xbox 360. And since the 360 is much more than a simple gaming machine, we also use it to stream iTunes tracks to our entertainment center and view pictures from our iPhoto library on our HDTV--with the help of Connect360 ($20, Nullriver Inc, www.nullriver.com), that is. It works over wired or wireless networks, and it even streams H.264 video straight from our MacBook. Sweet! ��Peel�Pack rats, beware: Peel ($14.95, Hjalti Jakobsson, www.getpeel.com) can get really overwhelming, really fast. But if you’re an avid follower of music blogs, Peel can automagically grab new tracks as they’re posted. So forget all that pesky right-clicking and manually adding to iTunes. Just feed Peel a list of your favorite music blogs, and then kick back as tons of new, free tunes get downloaded straight to your Mac. You may never have to buy (or pirate) music again. ��CoverScout�Cover Flow is one of those features that looks great in a demo but doesn’t quite translate at home. iTunes can attempt to find the album art that makes Cover Flow actually useful, but it’s limited in scope and can’t make fuzzy matches. CoverScout ($39.95, equinox USA, www.equinux.com) scours the Internet to find your missing album art and presents you with multiple options to let you choose the best images. Don’t Cover Flow without it. ��TuneUp�For all of those untitled and mistitled tracks in your music library, there’s TuneUp ($19.95/one year, $29.95/lifetime; TuneUp Media; www.tuneupmedia.com). Like CoverScout, TuneUp can find and download missing album art, but its best trick is cleaning up your ID3 tags--the artist, title, and album info displayed in iTunes. A quick search is all it takes to clear up all those Track 1s and Unknown Artists in your library. It sure beats cleaning up metadata by hand.�Next Page: Productivity Apps >> �Productivity�Takin' care of business, every day. Takin' care of business, every way. Workin' on a Mac, it's all right. This productivity software is workin' overtime.�WriteRoom�Blocks distractions so you can write in peace.Proving the tired adage that “less is more,” WriteRoom ($24.95, Hog Bay Software, www.hogbaysoftware.com) is a light text editor with a full-screen mode. Start a new document, and everything else fades away--your Dock, your menubar, and other windows on your Desktop. You’re left with a black screen and friendly green text for a clutter- and distraction-free experience. The Escape key toggles between full-screen mode and windowed mode, which resembles TextEdit with a live word count.WriteRoom can save your work as plain text, rich text, or Microsoft Word’s .doc format. The preferences offer tons of customization: auto-save, character counts, the appearance of text in full-screen mode, and more. But WriteRoom’s real magic is how it gets out of your way and lets you focus on what you’re doing.��BusyCal�One calendar application to rule them all.BusyCal ($40, BusyMac, www.busymac.com) is iCal on steroids. It dances circles around iCal, chanting, “Everything you can do, I can do better.” And it’s right. Sharing is a snap: You can set up two-way syncing with your Google Calendar or with other BusyCal calendars on your local network or the wide-open Internet. But even aside from sharing, BusyCal offers tons of calendaring bells and whistles: customizable views, sticky notes, weather forecasts, moon phases, graphical icons, a to-do list, notes, tags, and much more. And since it uses the Sync Services built into Mac OS X, your BusyCal calendars can sync with MobileMe and your iPhone. You can even switch back to iCal anytime without losing any of the events or to-dos you entered in BusyCal.So what if iCal is free? BusyCal is better.��Things�Flexible to-do list syncs with iCal and the iPhone. For busy people like us, a good to-do list is beyond essential. But some that we’ve tried are so complicated that just managing your tasks becomes a chore in itself. So the light, easy-to-understand Things ($49.95, Cultured Code, www.culturedcode.com) is a breath of fresh air. You can go the full Getting Things Done route, adding contexts, priority levels, a tickler file, and so on. Or you can keep it simple, with one-off and repeating tasks and multistep projects. iCal syncing can get your deadlines on your calendar, and Things on the Mac can sync wirelessly with Things on the iPhone ($9.99 in the App Store). We’ve tried multiple task-managment systems, from Web-based ToodleDo to iPhone apps like ToDo to Mail’s built-in To-Do list to good old paper and pencil. Things is the cream of the crop for its good looks, quick entry, and easy syncing.Things uses tags to organize your projects in a million ways--or you can ignore the tags altogether and just work.��Express Scribe�Transcriptions made easy... well, easier.Transcribing an interview, lecture, or other recording is hard enough, just with the listening and typing. Toss in the extra arm movement as you frantically click from your text editor to your audio-playback application every time you want to pause the recording or rewind a few seconds, and your transcribing job just got tougher and more frustrating. Express Scribe (free, NCH Software, www.nch.com.au/scribe) lets you set system-wide hotkeys for audio playback so you can stay in your text editor, fully control the audio, and never need to reach for your mouse.Express Scribe can also slow down your audio without changing the pitch, supports video, works with lots of file types, loads recordings from analog or digital audio recorders, and more. Plus, it’s completely free. Wahoo!��NoteBook�The Mac is silly with note-taking applications (Evernote, Yojimbo, ShoveBox, MacJournal…shall we go on?), but Circus Ponies’ NoteBook ($49.95, Circus Ponies, www.circusponies.com) is a standout. If you subscribe to “a place for everything, and everything in its place,” NoteBook can be the place for notes, Web clippings, bookmarks, documents, voice memos, photos, and more. It struts its flexibility with ready-made templates for planning a trip, writing a research paper, collecting recipes, keeping a journal, and so on, while its fun spiral-notebook interface is a nice touch. ��TextExpander�A thousand monkeys at a thousand typewriters could produce Hamlet a lot faster if they knew how to use TextExpander ($29.95, SmileOnMyMac, www.smileonmymac.com). This wonder app installs as a System Preferences pane and lets you define shortcuts for your most commonly used words and phrases. Abbreviate long URLs, your email signoff, even your own photo or scanned signature file. Then as you type those shortcuts, they’re automagically expanded to what you really wanted to say. Brilliant. ��iFinance 3�Sure, Quicken is popular and Mint.com is free, but iFinance 3 ($29, Synium Software GmbH, www.synium.de) was built from the ground up just for Macs, and it shows. The intuitive interface makes it a cinch--dare we say a pleasure?--to track your accounts, keep an eye on your cash flow, set up a budget, and graph your expenses. It can also import from CSV and QIF files for easier data entry. Plus, a companion iPhone app lets you enter transactions on the go.��FlexTime�This charming timer app ($18.95, Red Sweater Software, www.red-sweater.com) lets you set up multistep routines that run once or repeat ad nauseam. Each step can be marked by a sound, spoken text, or even running a script. Once your routine is perfect, you can export the audio to iTunes--great for following a recipe’s carefully timed steps or taking your favorite yoga routines on the road. ��DEVONthink Personal�Another great catch-all for storing, sorting, organizing, and searching information, DEVONthink ($49.95, DEVONtechnologies, www.devon-technologies.com) can take almost anything you can throw at it. Documents, PDFs, photos, multimedia files, bookmarks, webpages, iChat logs--all of those can be imported, sorted, and read right in DEVONthink. Searching is easy, and you can cobble together a brand-new document from items in your DEVONthink database and export it to your favorite text editor for printing or as HTML for posting. �Next Page: Internet Apps >> �Internet�It's a wild place, that Interweb, so there's nothing like a few primo apps to tame everything from blogging to FTPs to Twitter and Flash banners.�Transmit�Traveling the two-lane FTP highway.FTP has been around forever. Social networking and cloud computing may come and go, but FTP is in it for the long hall. Fortunately, there are a wealth of great FTP clients for the Mac, and the best of those is Transmit ($29.95, Panic, www.panic.com/transmit). The client utilizes a split directory window that shows the path on your computer and the path on the FTP site. With in-app search and the ability to sync folders on your Mac and on the FTP site, Transmit helps alleviate the search and drag-and-drop blues of other clients. The sync feature is especially helpful for Web developers and designers. You can even create desktop droplets for quick uploads to heavily used sites.Two-window FTP FTW.��Mac-Journal�Web-based apps suck.Blogging about your life is a faux pas. Blogging about anything else that people actually care about is the proper way of utilizing of the blogging systems available out there. The ongoing problem is that most blogging platforms are bit of a pain to use because they’re Web-based. Plus, if you’re somewhere without Internet access, you can’t start laying out your blog posts for your site. MacJournal ($39.95, Mariner Software, www.marinersoftware.com) solves that problem with an easy-to-use multiplatform blogging client. Lay out your articles offline with images, video, and audio, then save them for later posting. The app includes the ability to both write in full-screen mode so you won’t be interrupted by your Twitter friends, and to record an audio podcast in the client.Create blog posts quickly and without browser issues.��Tweetie�Multi-account Twitter action.After wowing the world with its iPhone Twitter app, atebits decided to release a desktop version of Tweetie ($19.95, atebits, www.atebits.com/tweetie-mac/). The app can handle multiple Twitter accounts, compose tweets in a separate window, allow you to change the account you’re sending a tweet from on the fly, and let you drag and drop pics and videos right into the Compose window. Don’t have the perfect media on your Mac for a tweet? Record a video or shoot a pic from your iSight camera directly in Tweetie. And since Twitter conversations can be difficult to follow, Tweetie displays the conversation you’re having in a timeline if you just double-click one of the pertinent tweets. The Tweetie bookmarklet in Safari also allows you to share links quickly from your browser.Have an actual conversation on Twitter with Tweetie.��Dropbox�Stop, drop, and roll on home.Transferring large files can be a huge pain. Where the hell did you leave that thumb drive? External hard drives leave an unsightly bulge in your pocket, and all those cables are always getting tangled in your shoes. That’s a safety hazard, son. Dropbox (2GB storage for free, 50GB for $9.99/month; Dropbox; www.dropbox.com) is a cloud-based storage drive that you can access from any computer or iPhone. Just pop files into the Dropbox folder on your Mac, and it automatically syncs up with the online disk (which you can view on Dropbox’s website) and with any other machines you have the application installed on. You can even share folders and files with other Dropbox users. If the free 2GB box doesn’t cut it, you can upgrade to 50GB for $10 a month.Access your files from anywhere in the universe (with an Internet connection).��LogMeIn�If you need to remotely access a Mac or (gasp) a PC with Windows on it, LogMeIn (free, LogMeIn, logmein.com) allows you to peer into your remote computer from anywhere. You can launch apps, move files, and adjust your preferences via a Web-based interface, as if you were sitting at that computer. For $29.99, you can get your iPhone in on the action too. ��TweetDeck�If you’re a Twitter power user, TweetDeck (free, TweetDeck, www.tweetdeck.com) should be in your arsenal of Twitter apps. The interface is a series of columns that displays info like your friends’ feeds, saved searches, mentions, direct mentions, and Facebook updates. You can also keep up with trending topics with just a quick glance. If there’s something you need to track on Twitter, TweetDeck can make a column for it. ��Vuze�Allegedly, BitTorrent steals medication from senior citizens, but isn’t it time to forget about all the evil things it supposedly does? Instead, focus on the greatness of Vuze (free, Vuze, www.vuze.com) and its ability to download legally available video files. After you’ve done the downloading, Vuze can convert your files for use on the iPhone, Apple TV, iPod, Xbox 360, TiVo, and PlayStation 3. It’ll even stream videos to your set-top boxes. Nice! ��BannerZest�Creating Flash banners is difficult, especially when you don’t know or own Flash. BannerZest ($49, Aquafadas, www.aquafadas.com) takes the pain out the process and gives you a simple way to create quick, beautiful Flash banners. From a standard gallery to an interactive experience, BannerZest comes with a collection of themes for different uses, and it uploads your banners to your FTP or MobileMe disk. ��FileChute�Sending large files over email can result in the dreaded bounced email. FileChute ($17.95, Yellow Mug Software, www.yellowmug.com) works with your MobileMe-, FTP-, or WebDAV-accessible Web server. Drop your file into the app, and it uploads it to your online server of choice and then creates a URL to add to your email. If you drop more than one file, you get an archive uploaded to your server. Adios, bounced emails! �Next Page: Content Creation Apps >>�Content Creation�Sure, Adobe's stuff is the gold standard, but you don't want to have to count on a good night at the poker table to pay for it, right? Cue these killer applications, which let you effectively draw, edit photos, render, animate, and even scratch for a very fair price.�djay 3�Budgeted beats to grow on.You want to spin phat beats, but your slim bank keeps you from purchasing the high-end DJ equipment and software. That’s okay, young DJ-in-training, djay 3 ($49.95, algoriddim, www.djay-software.com) gives you everything you need to rock the house without losing your shirt. This surprisingly robust audio-mixing software integrates with your iTunes library and puts all the usual mixing and scratching right on your desktop. The application supports multitouch trackpad scratching and fading between tracks, so it’s especially perfect for the last few generations of MacBooks. And as you grow as a DJ, the application will grow with you thanks to its support for MIDI controllers. That means when you get the cash for those fancy digital mixers and turntables, djay will be right there with you.With your iTunes catalog at your fingertips, you'll find some pretty interesting mashups.��Audacity�Free audio editor extraordinaire.Audio editing seems simple at first. Then suddenly, you’re knee-deep in samples, frequencies, and bitrates. Sound editing really is part science, part black magic, so we’re thankful that Audacity (free, SourceForge, audacity.sourceforge.net) removes one of the biggest obstacles: choosing a quality application and figuring out how you’re going to pay for it. Audacity is both terrific and free, which is kinda hard to beat. An audio-recording and -editing application, it captures up to 16 channels at once from multiple sources, features noise removal, includes a metadata editor, and supplies unlimited undos. It can handle most of the audio files out there, and it’ll work with multiple files types in the same project. Audacity is also is cross-platform, so if you’re a recent Mac arrival, you may already know about its awesome power.So many features, you'll second-guess the price: free.��SketchUp�3D for you and me.Maya, 3D Studio Max, and SketchUp--all of these will let you create magical 3D worlds. Only one will do it for free, and you probably nailed it in one--it’s Google’s SketchUp software (free, Google, sketchup.google.com) that brings the world of 3D to the average Joe. You can create your own items or utilize Google’s 3D warehouse to find models created by other SketchUp users. With all those models at your fingertips, you can create floor plans for your home, build a level for your favorite FPS, or export the files to animation software or Photoshop. The application includes tutorials that’ll get you up and rendering in no time at all… so now nothing stands between you and virtual-world domination!Build a virtual man-cave for you and your stuff.��Ringer�Wham-bam ringtone, ma'am.We get tons of people asking us, “How do I make a ringtone for my iPhone?” Until recently, we told them to launch GarageBand, cut a ringtone, and export it to iTunes. Now we recommend Ringer ($15, Pixel Research Labs, pixelresearchlabs.com/ringer) as the quickest and easiest way to create ringtones from your favorite songs and audio files. Ringer has access to your entire iTunes library and works with MP3, AAC, MOV, MP4, M4V, and QuickTime files. Yeah, you can make a ringtone from a video file. A super-simple editor with waveform information makes it a snap to select the perfect section of audio, and you can fade in and out of the file and preview the ringtone before cropping it and sending it to iTunes for a sync with your iPhone. ��Acorn�Using an image editor doesn’t have to cost you hundreds of dollars. In fact, with Acorn ($49.95, Flying Meat, www.flyingmeat.com/acorn), you’ll get features like layers, AppleScript support, 64-bit support, drawing, and filters in a package that’s easy on the wallet. This easy-to-use software strips away most of the features most people don’t use and gives you a clean image-editing tool. ��Inkscape�While raster-based image editors like Photoshop are great at pushing pixels around, the vector-based drawing programs are where all the real action happens. The open-source application Inkscape (free, Inkscape, www.inkscape.org) is similar to powerhouses like Illustrator and CorelDraw, but with one important difference--it’s free. The app utilizes the Scalable Vector Graphics (SVG) file format and includes a nice 3D drawing tool that allows you to set your vanishing points. ��Screenflick�With Snow Leopard, Apple introduced screen-capture into QuickTime, and it’s a nice feature if you’re looking to make a quick full-screen screencast. But if you want something that has features like fixed location output at up to 60 fps, Screenflick ($25, Araelium Group, www.araelium.com/screenflick) is an application you can get behind. It’ll highlight mouse clicks and keyboard events, adding a nifty visual cue into your screencasts that highlights what you’re doing. ��Bracketeer�While your eye can take in an amazing range of light to dark, your camera cannot. In order to help create images that include a tonal range that the average camera can’t capture, HDR applications and plug-ins have appeared on the market. These applications take a series of images that have been bracketed from dark to light and combine them to include the darkest darks to the lightest lights in one HDR image. Bracketeer ($29.95, Pangea Software, pangeasoft.net/pano/bracketeer) is a standalone application that does just that. Adjust the saturation, the contrast, and exposure from within the application. The application will even auto-align your images in case you got the hiccups while taking your pics. ��iStopMotion 2 Home�Most animators’ first animation was probably a stop-motion piece with Star Wars action figures. And whether those childhood lightsaber battles have you hoping to become the next Brad Bird, or you just love the look of stop-motion, iStopMotion ($49, Boinx Software, www.boinx.com/istopmotion/overview) is a quick, easy way to create simple stop-motion animations. Use your iSight or connect a camera to your Mac and start making your own Wallace and Gromit short. You’ll feel the Force, Lu… sorry. �Next Page: Utility Apps >>�Utilities�Slick utilities can add crucial functionality to your Mac, so we've selected the best options for everything from secure password managers and system-troubleshooting tools to an app that will let you play Windows games on your Mac... without Windows!�AppZapper�Completely trash applications.Unlike using Windoze, installing and uninstalling apps on a Mac is painless. Drag an application’s icon into your Applications folder, and you’re pretty much good to go. Deleting them is just as simple--just grab them and toss them into the Trash. But if you’ve ever dug around Library or System folders on your Mac, you’ll see that even after you Trash an app, many of them leave crumbs in different parts of your machine. For cleaning up those last little bits, AppZapper ($12.95, Austin Sarner and Brian Ball, www.appzapper.com) is a must-have utility that’s also great for troubleshooting problems. Wiping out all of an application’s preferences and other random files can often turn a troublesome app into a perfectly behaved one after a clean reinstall. Completely remove unwanted applications with a simple drag and drop.��Hazel�Clean and organize your Mac--automatically.Hazel ($21.95, NoodleSoft, www.noodlesoft.com) is kind of like Rosie the Robot for your Mac. Or it’s like OS X’s Folder Actions… if they were super-awesome, easy to use, and perfect for helping you keep your Mac’s folders and files organized. Hazel installs as a pane in System Preferences, monitoring locations that you choose, and performs actions on files based on your criteria. By creating simple rules, you can delegate repetitive and annoying file-management tasks to Hazel--for example, automatically add downloaded MP3s to iTunes or move DMGs to an archive on an external drive. Hazel can delve deep into metadata for complex actions like copying images into subfolders by ISO settings or reorganizing music files according to bitrate. You can even set up simple rules for auto-deleting items that have been in the Trash longer than a certain amount of time.��1Password�Keep all your confidential info on lockdown.You’ve heard it before--secure, unique passwords are the way to go. Yet there you are, still using the same password for everything from your maclife.com login to your Gmail and your bank account. Do we even have to tell you again why that’s a colossally bad idea? 1Password ($39.95, Agile Web Solutions, agilewebsolutions.com) can help clean up your online act, creating and managing complex passwords for every online account and then logging you in with a keyboard shortcut. The app can also be used to securely store personal information like credit card numbers and addresses for use in Web forms. And since all of your passwords are unique, you won’t have to worry about your banking info being compromised because of a data breach at that sketchy Russian website you used to download MP3s for a penny.1Password securely stores Web passwords, logins, software licenses, and other important information.��iPhone Explorer�Store & browse files on your iPhone.Breaking tradition with the iPods of yore, Apple doesn’t provide the ability to use your iPhone as a USB drive. iPhone Explorer (free, myPod Apps, www.mypodapps.com) is a simple app that will let you drag and drop files onto your phone for easy portability. The app itself is lightweight, and all it takes is a USB cable to view your iPhone’s folder structure. In addition to storing files, iPhone Explorer can be used to restore iTunes tracks from your iPod to a Mac or to rescue photographs from the depths of your iPhone’s memory. No jailbreaking is required, but more adventurous users with jailbroken phones can also recover contacts, messages, email, and other data. It’s a powerful tool, but it’s simple to use for the careful novice.��AppleJack�AppleJack (free, The Apotek, applejack.sourceforge.net) is one of those things you’ll install once and never think about again—if everything goes right. But if, god forbid, your Mac starts acting weird one day--or stops acting, period--it’ll be AppleJack to the rescue. It’s a command-line utility for diagnosing and repairing problems with your computer. Use the menu-driven system to repair permissions, validate preferences files, and remove screwy cache files.��SuperDuper�With Time Machine built into OS X, there’s really no good reason not to have an automatic backup. But Time Machine has its limits--a big one being the lack of bootable backups. SuperDuper ($27.95, Shirt Pocket, www.shirt-pocket.com) easily handles creating and updating bootable clones of your Mac’s hard drive so you’ll be ready to go when disaster strikes. Just plug in your clone, restart, and you’re up and running again. ��CrossOver Games�PC fanboys like to slag the Mac for having fewer games, but with CrossOver Games ($39.95, CodeWeavers, www.codeweavers.com), Mac users--and Linux fans too--can easily play games coded for Windows machines. The list of officially supported games is hundreds deep, and since CrossOver is based on Wine, you don’t even need a copy of Windows just to play Team Fortress 2. ��Clean My Mac�Hard drives are never big enough. Whether you have a MacBook Air or a Mac Pro, there always comes a point when there’s just not enough space on your internal disks. Clean My Mac ($29.95, MacPaw, macpaw.com) can help with that problem, scouring your Mac’s drive and tossing out all sorts of gunk you don’t need. Use it to toss unneeded language files, scrub extraneous code from universal binaries, and thoroughly clean up after deleted applications. ��rooSwitch�OS X’s Fast User Switching is handy for juggling multiple user accounts and their corresponding settings, but rooSwitch ($19, Rocket, rooswitch.com) allows you to maintain different settings on a per-application basis. Use it to manage Home and Work browser profiles, for example, or to have different profiles in your word processor for writing or editing documents. rooSwitch works with nearly any application, and it supports Automator and AppleScript for the ultimate in customizability. �Next Page: Wild Card Apps & Staff Picks >> �Wild Cards�Not all Mac apps fall into your neat little categories. These five break the mold and completely deserve a place on your hard drive.�Bricksmith�Virtual bricks you can't lose or step on? Sold!Legos are the official plastic brick of Mac|Life--we’ve had many discussions about the empires we built in our childhood bedrooms and how much we miss “playing Legos” as the soulless adults we are today. Bricksmith (free, donations accepted; Allen Smith; bricksmith.sourceforge.net) lets you recapture the magic in a highly geeky way. It’s a 3D Lego-model creator, offering drag-and-drop construction using thousands of parts in every color of Lego’s rainbow. Tutorials and the one finished model that’s included show you the ropes, and once you’re done with your virtual creation, you can export step-by-step instructions to build it for real. There’s even a mini figure generator where you can design and outfit a matching Lego man and insert him into your model. This software couldn’t be cooler.We can't believe an application this sweet is donationware.��CameraBag Desktop�Give your photos a new identity or some old-timey charm.We named the iPhone version of CameraBag one of our “101 Essential Apps for 2008,” and now the same fun can be had on your Mac, thanks to CameraBag Desktop ($19, Nevercenter, www.nevercenter.com). You drag in a digital image, and the app re-creates the look of a real film photograph--choose from Helga, Lolo, Mono, 1962, 1974, Instant, Magazine, Cinema, or Colorcross.For more variations, click the Reprocess button, and all the options will change their look and coloring just slightly. Or check the Multi-filter box and experiment with adding multiple filters to a single photo. Of course, you can export your altered images back to your hard drive without affecting the original file. The novelty of taking an everyday digital snapshot and making it look like a Polaroid image or washed-out 1974 photograph never gets old.Your digital photos, plus extra personality.��SousChef�Recipe database + shopping list + cooking assistant = one kitchen lifesaver.SousChef ($30, Acacia Tree Software, acaciatreesoftware.com) edges out MacGourmet ($49.95, www.marinersoftware.com) in the cooking-assistant category for its cloud database of recipes. Every time a SousChef user enters a recipe (133,000-plus at press time), it’s synced to the cloud, and you can search those and import them into your own library. You can also opt out of sharing your own recipes so Aunt Erma’s secret matzo ball soup stays in the family.Once a recipe’s in your library, you can edit, print, email, or blog it--or even add its ingredients to your grocery list. Click the Cook button for a full-screen view of the instructions that you can read from across the room, keeping your Mac out of the splatter zone. The Mac’s built-in speech recognition lets you advance the recipe’s steps with your own voice, or you can use the Apple Remote or a Keyspan Front Row Remote.��Temporis�Attractive, drag-and-drop timelines make it easy to "show, don't tell."Everyone loves a good infographic, or at least geeky types like us do. (And the geeks shall inherit the earth, don’cha know?) Temporis ($24.99, Bartas Technologies, www.bartastechnologies.com) makes it easy to create neat-looking timelines on your Mac, which you can then print or export as PDF or TIFF files that are ready for importing into your presentation software, word processor, or page-layout app.Adding new events is just a Command-click away, and it’s a snap to drag the start and end dates around on the timeline. The Arrange button will automatically stagger your timeline’s events into the most logical and easy-to-read order, and the Inspector lets you tweak fonts, colors, titles, labels, and your timeline’s span and intervals. You can even export the event data separately as an XML or CSV file.��Manga Studio Debut 4�Create your own comics and manga, and even manga-fy your photos.Manga Studio Debut 4 ($49.99, Smith Micro, my.smithmicro.com) is a must-have for fans of Japanese manga or anyone who wants to make their own comic books. Its ingenious Beginner’s Assistant groups together the tools by processes so you can intuitively wind your way through a typical manga workflow: sketch, panel, draw, tone, and add character dialogue.You can scan or draw your own art (graphics tablets supported, natch), play with the included samples, purchase manga content from www.contentparadise.com, or even import your own digital photos and watch Manga Studio make them all comicky-looking. Draw speed lines, add dialogue bubbles, move your pages around, and then print or export your finished comic book. Manga Studio Debut 4 is the younger brother to professional-level Manga Studio EX 4 ($299.99), but Debut has plenty of advanced features too, including layers, templates, customizable patterns, and more.�Mac|Life Staff Picks��Bass Tuner�I’m a beginning bass player--like, very beginning. So it’s a huge help that I don’t have to worry about staying in key. This terrific, simple, and streamlined little app ($9, www.rustykat.com) lets me quickly get in tune in front of my MacBook using the built-in mic. With that necessity sorted, I can fire up some tracks and tablature and focus on struggling to play along.��Multiwinia�Multiwinia ($19, www.ambrosiasw.com) offers crazy replayability. You devise a strategy for your stick-figure army, then watch them take on up to four other teams in six game types on 40 vector-graphic maps. Online multiplayer against Mac and Windows players works flawlessly and keeps me coming back for more. No Napoleon complex necessary. ��MetaX�If you need to tag a large amount of MP4 files, you could use iTunes’ painfully slow process. Instead I found MetaX (free, www.kerstetter.net) for all my tagging needs. The app will search the IMDB catalog and plug the information into the appropriate fields, then share that info via tagChimp. You can even scan DVD barcodes via iSight! ��Bean�For a word dork like me, word processors are a big deal. Bean (free, www.bean-osx.com) is a lightweight, open-source word processor. It’s missing many of the blinky lights and thingamajigs of the big boys, and that’s exactly the point. Fewer distractions equals better writing, faster. And for anyone who needs to hit a certain length, the live word count rocks. ��Fluid�I often find that Firefox has the tendency to crash when I have too many Web applications running. But Fluid (free, fluidapp.com) lets me create a site-specific browser out of my most essential websites, like Google Docs and Flickr. Simply plug in the URL, and voilà! You have a separate application running that won’t go down if something else does. ��Next Page: More Gaming Bang for 50 Bucks >> �More Bang for 50 Bucks�Some of the Mac's best games are also its cheapest? Sweet!Fifty bones won’t buy you even one new Xbox 360 or PS3 game, but on the Mac, you can snap up a stack of premier games for less than that. Or at least, that was our theory when we gave Florence, our new associate online editor, 50 whole American dollars and asked her to max out her Mac with the best gaming that short stack of money could buy. Man, did she score--check out the results of her diligent “research.”�Plants Vs. Zombies�$16, amazon.comLine up perilous peashooters and sun-soaking sunflowers against an abominable horde of zombies in Plants vs. Zombies.This animated tower-defense favorite pits you against a horde of zombies with one thing on their (decaying) minds--invading your home for brains! Pit your arsenal of zombie-fighting plants, each with their own spectacular organic weaponry, against 26 zombies and 50 levels of adventure. Fair warning: Once you start playing this excellent game, it’s incredibly hard to stop. �World of Goo�$10, amazon.comStack up adorable globs of goo to build structures and watch them band together as you help transport them across various levels.World of Goo is another addictive and totally adorable puzzle game. Created around the idea that circular goo balls make adequate building materials (naturally), the game has you solving puzzles by dragging and dropping goo to create all kinds of crazy structures that enable you to transport your goo across the level. The oh-so-cute googly-eyed blobs pack the game with charm, and you can also connect online and play against other Goo architects around the world.�Braid�$15, playgreenhouse.comBraid's aesthetically appealing backdrop and profound storyline will keep you engrossed until the very end.Some games defy description, and Braid might be easy to pass over because it appears to be just a mix of platforming and time control set against a gorgeous backdrop. But it subverts and transcends those two well-worn clichés with brilliant design and an absorbing story that packs a twist that you’ll never see coming. Watch the YouTube videos if you need help solving its puzzles, but just make sure you see this masterpiece through to the end.�Balcassa�$8, openplanetsoftware.comBalcassa has a mountain of exciting brainteasers for the puzzle fiend.Balcassa feeds off those nightmares you still have about attempting to master that archaic, rainbow-colored Rubik’s cube. And while most of you probably never cracked the damn thing (we didn’t!), Balcassa gives you a second chance. The objective of the game is to slide the cubes into a specific sequence, pattern, or orientation. It may sound like a simple task, but much like fiddling with a Rubik’s cube, figuring it all out is the real reward.�Freeware Fun�If you’re interested in first-person shooters and MMORPGs, Quake Live and Second Life can give you hours of entertainment at our favorite price: $0.00. Both games perform smoothly on Mac OS 10.4 or later. Quake Live doesn’t require beefy hardware because it runs through your Web browser. But that doesn’t stop it from delivering all the fast-paced action of the classic first-person shooter. Second Life, while not as packed with storyline as World of Warcraft, offers a similar massively multiplayer world where you can meet people, customize your character’s look, and participate in a virtual world that’s just like our own. You don’t even have to watch the clock to make sure you’re on time for a player-versus-player raid!You don't need fancy computer hardware to frag your way through this beloved shooter.�Vital Statistics on Our 50 Killer Apps�Total cost if you bought all 50 apps: $1219.83Number of apps that are free: 13Apps that have an iPhone counterpart: 15Whaddaya waiting for? (apps that have a free demo): 39Number of countries these apps were born in: 7Apps named "iSomething": shockingly... just 3!Apps that require Snow Leopard: 1Apps that require Leopard: 14Apps that promise "iLife integration!": 9�
Fonts 101: A Font Primer

Over the next few days, I will be covering everything from font management apps to how to deal with font problems. By the end of the week you'll hopefully have a solid handle on how to manage and troubleshoot fonts on your Mac. We'll begin this series by taking a look at the history of fonts and the various formats that fonts exist in. It might sound crazy today, but fonts were one of the first things that really got me interested in computers. Computer typography was a constantly evolving industry in the '80s and '90s. A certain part of my personal interest developed because I went to high school with a kid whose dad turned out to be a rock star of computer typography. You see, his dad invented a method to describe a font using a mathematical “language” rather than just a set of dots. John Warnock, along with partner Chuck Geschke, left Xerox PARC to start Adobe Systems to commercialize this breakthrough in computer science. The key to Adobe's Postscript technology was the ability to describe a font as an outline rather than a set of dots. The bezier curves that made up the outline could be scaled to any resolution and then filled with the dots on the printer so that all the edges looked smooth. Totally tubular! Steve Jobs got wind of Postscript and went to Warnock and Geshke to convince them to adapt their technology to make a printer language that would work with Apple's forthcoming LaserWriter. The Mac was revolutionary, in part, because you could see fonts displayed on the screen that looked like the fonts you could output on a printer. What You See Is What You Get (WYSIWYG) was a huge selling point for the Mac and the reason for its early dominance in desktop publishing and graphic design. Fonts and the Mac Because Apple was involved with fonts and typography from the very beginning, the Mac has support for a number of different font formats as they have evolved over the last 25 years. Here are the major formats that are found on the Mac that you can expect to see on your own machine. Type 1 Fonts If fonts were people, Postscript Type 1 Fonts would be the old men that sit around on the porch and gripe about how things used to be back in the day. The original outline fonts, Type 1 fonts are printer fonts (outlines) which must be kept together with their corresponding screen fonts (bitmaps) in order to render the text on screen. Even though they date back to the 80's, Type 1 fonts have survived to this day and are still present in the font library of many designers. Because of the problems caused by separate screen and printer font files, Adobe released Adobe Type Manager as a utility to render the outline fonts on screen. This was largely a response to TrueType and was successful in making all the designers who had invested lots of money in collections of Type 1 fonts very happy. If you have Postscript Type 1 fonts around today, you will want to make sure that you keep them with their bitmap fonts. Type 1 Fonts have the file type LWFN. This type ID came from “LaserWriter font.” Bitmap Fonts Bitmap fonts are really out of use in the operating system, but remain as a legacy item. Bitmaps are basically fonts that are rendered at a specific size to be displayed on screen. They are not outline fonts, but rather a grouping of dots or pixels. You should only see these in conjunction with Postscript Type 1 fonts. Part of the reason that Bitmap fonts stuck around is that font faces are typically adjusted by the font designer at small point sizes so that the proportions look correct. Bitmaps were carefully designed for each point size to look right at different sizes. Adobe came up with “hints” and in Postscript fonts to make these small adjustments on the fly and similar techniques have been employed in more modern font formats. Thus the need for hand-tweaked point sizes has diminished over the years and bitmaps aren't really needed. TrueType If Type 1 fonts are the old men on the porch, TrueType fonts are having a mid-life crisis as they realize that they never really reached their potential and are being pushed aside by the new kids coming up. Invented by Apple and brought to market in 1991 along with System 7 to try and break the stranglehold that Adobe had on the desktop publishing and laser printer markets, TrueType fonts integrate the concept of screen and printer fonts so you only have to manage one file, called a font suitcase, which contained both. The format became widely popular for cheap or free fonts but, despite the sophisticated kerning and ligature features of Quickdraw GX and Apple Advanced Typography, never really took off among designers who continued to prefer the typefaces available in Postscript format. Apple licensed the TrueType technology to Microsoft, so TrueType fonts are supported in both the Mac and Windows operating systems. Unfortunately, the fonts are implemented differently on each platform, so you will see Mac and Windows versions of the same font family in the TrueType format. Today, new TrueType fonts would only be released in the Windows format since the Mac also supports that format. Because TrueType was envisioned as an alternative to Postscript, a number of TrueType fonts were created in character-width compatible sets for popular Type 1 fonts like Helvetica, Times Roman, and Courier. The familiar TrueType fonts that correspond to the venerable Postscript fonts are Arial, Times New Roman and Courier New. One particularly frustrating aspect of font management is figuring out which fonts are simply replacements for the same typeface in a different format so that you can standardize your designers on the same font. The Mac TrueType fonts have the type FFIL while Windows TrueType fonts appear as .ttf files. Leopard is moving towards the Windows format .ttf files as the standard (as is everyone else). Dfont files are a special case of TrueType where the font data has been moved in the data fork to support some of OS X's unix underpinnings. These are only used for system fonts and you should never need to mess around with them. OpenType OpenType was announced in 1996, but became available around 2000-2001. This technology was jointly developed by Microsoft and Adobe to add additional capabilities to fonts and resolve the lingering conflicts of managing both screen and printer fonts. In particular, OpenType supports unicode character sets and non-Roman scripts like Arabic, though word processing or page layout software has to be written to expose those features to the user. At this time, Adobe's entire library of fonts have been converted to OpenType and every other major font foundry releases their work in OpenType as well. Although Tiger showed considerable support for OpenType fonts, Leopard goes much further and also includes support for Arabic script OpenType fonts. OpenType fonts are .otf files in OS X. Suitcase Files In the old days of System 7, suitcase files held both screen and printer variants for TrueType fonts. The name still survives in OS X as a file type, but the implementation of font files in OS X has completely changed. System Fonts Mac OS X requires several fonts in order to display the menu bar and other UI elements. Because of this, OS X will often not boot at all if fonts are missing. Because fonts are loaded at a low-level in the operating system, problems with fonts can cause system crashes or performance problems. Leopard introduced the new concept of protected system fonts that will be replaced automatically if they are removed from the system font library to prevent such problems. If you remove some fonts and see them magically reappear, OS X may be helping you out by replacing the system fonts it needs. Microsoft Word Fonts Microsoft Office for Mac, partly because of Microsoft's history of developing font technologies for Windows and partly to make Office documents more portable between Windows and Mac versions, includes a number of fonts in a standard install on the Mac. Some of these fonts are duplicates of fonts included with OS X and some are required by Office to render the toolbars and other interface elements of Office applications. These fonts were originally welcomed because they were better than the system fonts, but now the Leopard system fonts have surpassed the Microsoft fonts. Office 2004 and Office 2008 install fonts into different locations, so be aware of that as you try to clean up your fonts on your system. Adobe Creative Suite Fonts Adobe Creative Suite installs a large number of fonts in Mac OS X. CS3 and later put these fonts in the system library, but CS2 and the original CS placed them in an Adobe directory. If you are using Creative Suite, then you certainly want a large font collection, but you will end up with duplicates between Apple-provided system fonts and Adobe fonts. One of the most common font problems I see is a designer that has multiple versions of Helvetica installed that eventually conflict with each or simply cause confusion when choosing the right font for a project. Get a Handle on Your Fonts Tomorrow I will cover five software programs that help you manage your fonts: Font Book, FontExplorer X and FontExplorer Pro, FontAgent Pro, Suitcase Fusion X, and FontCase. In addition, if you really want an in-depth understanding of how fonts work in Leopard, I highly recommend that you check out two e-books from TidBITS Publishing: Take Control of Fonts in Leopard and Take Control of Font Problems in Leopard. Sharon Zardetto, who has been writing about the Mac for over 20 years, has created a really valuable resource for designers and support professionals alike. Tiger versions are also available if you are still supporting 10.4 in your shop. These books cover font technologies in far greater depth than I have here, and also explain how to fix a myriad of problems that may crop up.
GigaOM’s Summer Reading List

At some point you're going to step away from the computer, jump on a plane, in a car, or on your bike, and take a break this summer (right? promise us!). Here are some of the GigaOM team's favorite recent reads — a diverse list that reflects the breadth of topics that interest writers across our network. We're sure you have recommendations, too, and we'd be much obliged if you'd leave them in the comments. THE ANTIDOTE TO CHICK LIT: “Comeback America” by David Walker (Random House, 2010) If you’re a saver — you know, the type of person who grabs a knife to capture the last dredges of ketchup in a squeeze bottle — then you probably don’t need to read David Walker’s “Comeback America” to know that the U.S. is heading for a fiscal meltdown that will ruin the lives of your children and grandchildren. But for the rest of us out there, it’s a story that needs to be told, and Walker, who was the former Comptroller General of the U.S. and head of the GAO, tells it clearly with a minimum of hand wringing and a maximum of scary fiscal stats. He’s not panicked so much as glumly resigned by the profligate spending in our nation’s capital. Sure, he says he’s peddling hope, but I couldn’t see a lot of hope in his message that business leaders and Congress need to cut back on spending. Walker doesn’t sugarcoat things, and I suppose it’s better to be informed ahead of time about our grim future. It gives me time to perfect my kitchen garden so my family will still be able to eat. Where to read: While waiting to see your Congressman about that tax break your special interest group is pursuing. (Stacey Higginbotham) HISTORY IN THE MAKING: “The Facebook Effect” by David Kirkpatrick (Simon & Schuster, 2010) Mark Zuckerberg chose David Kirkpatrick to write an authoritative history of Facebook's first six years. That's the most important thing you need to know about “The Facebook Effect.” Though he's an independent reporter, Kirkpatrick shares Zuckerberg's vision of a world improved by technology making people more connected and accountable. You should read the book this summer for its thorough accounts of the young and incredibly successful company's key product and hiring decisions while the specifics are still relatively recent. Skip the intro and conclusion where Kirkpatrick tries to coin the term “Facebook Effect” (pretty sure it's already called “network effects”) and forecast Facebook's long-term cultural significance. But read the middle of the book to connect the dots of Facebook's unprecedented arc of growth and be in awe of Zuckerberg's otherworldly clarity of vision. Where to read: Make your way to downtown Palo Alto and make sure to flash the blue and silver hardcover at University Cafe and other key venues from Facebook history. (Liz Gannes) HOW DIGITAL MEDIA COULD BE USED FOR GOOD: “Cognitive Surplus: Creativity and Generosity In a Connected Age” by Clay Shirky (Penguin Press, 2010) If our hyper-connected and digital age has an official media guru, it is surely Clay Shirky. A professor of new media studies at New York University, Shirky is widely quoted by everyone from the New York Times to the Economist on the future of digital media and the ways in which it is changing society. His previous book, “Here Comes Everybody” (Penguin Press, 2008) helped cement that reputation, with its look at the crowdsourcing philosophy behind such web centerpieces as Wikipedia, and his new book is an extension of those thought-provoking ideas. Shirky makes a good case for the idea that modern middle-class society wastes a lot of time doing non-creative things such as watching television, and that the effort expended on such pursuits represents a “cognitive surplus” that people could put to better use online by creating things such as Ushahidi (a website that aggregates Twitter and other social media reports to track survivors and aid attempts following disasters such as the Haiti earthquake) and even LOLcats. Where to read: In a Starbucks, of course, where the person typing madly on the laptop next to you is probably developing the next Facebook or Twitter in between gulps of his chai latte. (Mathew Ingram) THE BILL GATES BOOK CLUB: “Energy Myth and Realities: Bringing Science to the Energy Policy Debate” by Vaclav Smil (AEI American Enterprise Institute, due to be released on July 16) Until recently, few people, even within environmental circles, had heard of Vaclav Smil, a professor at the University of Manitoba, despite the fact that he's written some 25 or so books on energy, green technology and world resource consumption. That was until newly-turned greentech investor Bill Gates dedicated a full page of his Gates Notes blog to plug not 1 but 3 books of Smil's, including Enriching the Earth, Global Catastrophes & Trends, and Energy at the Cross Roads. Gates even said that Smil has “opened my eyes to new ways to think about solving our energy and environmental issues” Um, that's enough or an endorsement for me — sold. Energy Myth and Realities is Smil's latest eco reality check that comes out on July 16, and will make you more educated about the world's power resources, and likely quite a bit more depressed about the future. Where to read: For maximum guilt turn your AC up to max, flip on all the lights, crack open the fridge and dig into a book that's sure to make you feel more than a little bad about your lifestyle. (Katie Fehrenbacher) HEADING OVER TO THE FICTION SHELF: “The Mistborn Trilogy” by Brandon Sanderson (Tor Fantasy, 2006-2008) As an avid fantasy and sci-fi reader, it's not often that an author surprises me with ingenious originality. Amazingly, Brandon Sanderson did just that with his three-book Mistborn series. Like most epics in this genre, the Mistborn books offer a classic good vs. evil, whole-world-at-stake theme combined with character races filled with rich background history. But Sanderson keeps the reader off-guard as not even the characters in the story know their true origins or the role they play in either the saving, or the destruction, of their world. Even better is the unique scientific-based approach Sanderson takes to create magic in the Mistborn world. Magic isn't taught from tomes, nor are spells chanted aloud. Instead, magical abilities are learned throughout the story and based on characters ingesting specific metals — when “burning” metals, the characters gain amazing abilities for a finite time. There's even experimentation by characters ingesting various alloys for different powers, which leads to completely unexpected plot twists and turns. Need another reason to read Sanderson's work? After Robert Jordan, author of the “Eye of the World” series, passed away leaving the story incomplete, Jordan's widow read Sanderson's Mistborn books. She was so taken with the story that she asked Sanderson to complete her husband's work using notes left behind. I can think of no higher recommendation for Sanderson, nor his Mistborn trilogy. Where to read: Turn off the radio in your Kindle, iPad or smartphone so you can fully experience the fantasy world found within the Mistborn books. (Kevin Tofel) THE LAST TIME THE LITTLE GUYS TOOK OVER THE ENTERTAINMENT INDUSTRY: “Easy Riders, Raging Bulls: How the Sex-Drugs-and-Rock 'N' Roll Generation Saved Hollywood” by Peter Biskind (Simon & Schuster, 1998) If you're at all a film fan — especially a fan of movies from the 1970s — Biskind's interview-soaked tale of how Martin Scorsese, Steven Spielberg and other filmmakers of the era broke into Hollywood and completely revolutionized it is delicious gossipy reading. (Ever wonder how much drug use went on in Hollywood in the 1970s? The answer is A LOT OF DRUGS.) But it's also relevant today as an examination of a period when the entertainment industry was in a position of flux, when new voices were infiltrating the system but also becoming corrupted by it. As Biskind tells it, the great creative revolution that took place in that decade eventually resulted in the creation of the Hollywood blockbuster and the complete commercialization of American film. Call it a cautionary tale for the new media creators of today. Where to read: While waiting in line for tickets to see Christopher Nolan's “Inception” (in IMAX, natch). (Liz Shannon Miller) STOCK UP ON ANECDOTES FOR YOUR NEXT COCKTAIL PARTY: “The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home” by Dan Ariely (HarperCollins, 2010) The author of “Predictably Irrational” returns with a new book, “The Upside of Irrationality,” which is as exciting and fun to read as his debut effort. In order to enjoy Ariely's work one needs to appreciate a great truisms of life — that randomness and numbers essentially dictate the outcome of pretty much everything. Ariely both performs and describes various experiments to explain why big bonuses may not make sense for creative thinkers, but could work for folks who perform more mechanicals tasks — or why revenge is so important for people. He also touches on the topic of happiness as seen through the lens of economic data. A reader needs to remember that this is not a business manual, but instead it is one man's attempt to explain the irrationality around us, not to be taken too seriously. When reading the book, you feel you are having a conversation with the author. As a blogger, I like how Ariely has artfully weaved himself into the book without being overbearing. Where to read: While driving thousands of miles into a desert, baking yourself in the sun, and setting yourself up for an appointment with an oncologist. (Om Malik) QUALITY READING FOR YOUR TECH-SAVVY KIDS: “Miss Spider's Tea Party” by David Kirk (Scholastic Press, iPad version 2010) Miss Spider’s Tea Party is a media extravaganza, with a series of books, a television and an iPad app that will keep younger kids occupied for half an hour at least without triggering your gag reflex or causing your attention to wander. My focus is on the iPad app, which is a fantastic example of the future of books in a way the beautiful, but less engaging and juvenile-friendly Alice in Wonderland iPad app isn’t. The animation isn’t overpowering, and the interactivity is about the level that a preschooler can understand. The entire app integrates music, some animation and activity in a way that feels like part of the book as opposed to an add-on experience. Plus, (if you’re going to actually read the story) Miss Spider is shorter than Alice. My daughter especially loves the memory-style matching game, which I will totally cop to playing when I get bored as well. Which is good, because at $10, this app isn’t cheap. Where to read: In the pediatrician’s office while trying to keep junior away from the germ-laden toys. (Stacey Higginbotham) THE FRIENDLY, READABLE POWER PRIMER: “Big Coal: The Dirty Secret Behind America’s Energy,” by Jeff Goodell (Houghton Mifflin Harcourt, 2006) “Coal was supposed to be the engine of the industrial revolution, not the Internet revolution,” writes Jeff Goodell. And if you’re like him, you’ll probably make it through much (or all) of your adult life without ever laying eyes on a lump of coal. But every day an average American consumes some 20 pounds of coal, burning it “by wire,” when we flip on a light switch or recharge an iPad. “Big Coal” is Goodell’s fast-paced, trivia-filled tale of the history, culture, politics, consequences and characters of the coal and electric power industries, and the future of energy. In just over 250 pages he takes us careening from strip mines to wind farms to debates about cap and trade. First published in 2006, “Big Coal” has sections on “the frontier” of technologies and policies meant to address climate change that could use an update. But coal’s reach extends far enough across the national and global economy that this book still offers a fat helping of context for emerging technologies in today’s (and tomorrow’s) greentech market. Where to read: On mass transit, or in the comfort of your solar-powered house. (Josie Garthwaite) A BUSINESS BOOK THAT GETS IT: “The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion” by John Hagel, John Seely Brown and Lang Davison (Basic Books, 2010) Thanks to ubiquitous broadband connectivity the web has become more real-time and more interactive. The act of retrieving information is slowly shifting into availability of information through serendipity. And in order to do, the conventional norms and conventions of information gathering are being replaced by new ideas, such as the ones used by Facebook. Just as Facebook builds and aggregates the news feed to suit an individual's relationships, corporate entities will have to do the same in the future. That is the thrust of a coherent argument made by consultants/authors/thinkers John Hagel, John Seely Brown and Lang Davison: In order to succeed in the future, companies must assemble people and resources at light-speed to quickly respond to business needs and collaborate. It is a well-written book, full of anecdotes and stories, though at times it brings on a sense of ennui. Some readers (as they should) will find that the book predictable, because of the work they do, but for a mainstream audience, this is a worthy read. Where to read: On your private jet … or in a commercial airport lounge. (Om Malik) SOMETHING PRACTICAL FOR YOUR PLEASURE READING: “Social Media 101: Tactics and Tips to Develop Your Business Online,” by Chris Brogan (Wiley, 2010) Social media is here to stay. No matter what you do, it’s probably impacting your industry — especially if you do most of your work online. Chris Brogan’s book, “Social Media 101: Tactics and Tips to Develop Your Business Online,” offers bite-sized chunks — the book is 337 pages, divided into 87 different sections — that will help you to make the most of social media. The information covered in this book isn’t just the basic “here’s how to sign up for Twitter” stuff, though. Brogan has managed to condense discussions on topics like creating a community with a blog into something that you can act on. There’s a lot of big picture packed into this little book, and it perfect for those looking to get a crash course in social media over the summer. Where to read: While simultaneously tweeting and updating your Facebook status from the beach. (Thursday Bram)
From 2-Way to 4G: The Complete History of Cell Phones

��Part I: Wireless rootsLike many of the great revolutions, it was born out of necessity.Owing more to Walkie-Talkies than actual phones, the earliest mobile calls can be traced to the early 1900s, when Australia’s Victorian Police devised a method of wireless communication between squad cars and dispatchers. The concept quickly caught on and gradually began to spread to other countries, reaching the United States by the 1930s; the first known U.S. two-way radio system is credited to the Bayonne, N.J., police department.By 1940, Motorola precursor Galvin Manufacturing Company developed a mobile two-way radio system via a hefty wired backpack. The SCR-300 “Walkie-Talkie,” designed by Marion Bond, Henryk Magnuski, Lloyd Morris, Dan Noble, Bill Vogel and Raymond Yoder, weighed about 40 pounds and had a range of approximately 3 miles. Portable in the loosest sense of the word, Motorola quickly followed up the 300 with the SCR-536, a handheld version of its popular Walkie-Talkie built to meet the demands of the U.S. Army during World War II. As the technology proved successful on the battlefield--most notably during the Invasion of Normandy--Motorola sold more than 100,000 of its “Handie-Talkie” model during the war.At around the same time, the Federal Communication Commission formulated a radio service called Citizens Band to allow hobbyists to communicate over short distances of one to five miles. Not unlike the dedicated frequencies already allocated for firefighters and police officers, CB radio, as it came to be called, provided regulated channels for quick bursts of dialogue that just couldn’t wait.But neither Handie-Talkies, which were limited by a closed network, nor CB transmitters, which didn’t allow for targeted calls, were able to replicate the reach-out-and-touch-someone experience of a home phone.All that would change in 1973.Part II: A Dyna-mite breakthroughOn April 3, 1973, Motorola vice president Dr. Martin Cooper walked down Sixth Avenue in New York City using the world’s first handled mobile telephone to call his rival at AT&T Bell Labs, where the project had originated 15 years earlier. Weighing about two and a half pounds and requiring a kung-fu grip, Cooper's casual call touched off a decade-long race to bring the first cellular telephone to the market: “As I walked down the street while talking on the phone, sophisticated New Yorkers gaped at the sight of someone actually moving around while making a phone call,” Martin said on the 30th anniversary of the call. “Remember that in 1973, there weren't cordless telephones, let alone cellular phones. I made numerous calls, including one where I crossed the street while talking to a New York radio reporter — probably one of the more dangerous things I have ever done in my life.”Dangerous? Maybe. Groundbreaking? Most certainly. The prototype phone Cooper used--a Dynamic Adaptive Total Area Coverage (DynaTAC) handheld cellular phone connected to AT&T’s wired phone system via a base station on the roof of a nearby building--provided all the makings of a modern cellular network, albeit with far less portability.With a working demo under his belt, Cooper set out to make a version of the DynaTAC fit for consumer use (and FCC approval). Ten years and $100 million later, he had one.On March 6, 1983, Motorola released its slightly less-bricky DynaTAC 8000X, a beige, 3.5-inch-thick handset with a black face adorned with 21 keys (standard phone pad plus dedicated “Recall,” “Clear,” “Send,” “Store,” “Function,” “End,” “Power,” “Lock” and “Volume” buttons) and a 9-character LED readout. It operated on Bell Labs’ analog Advanced Mobile Phone System, which divided radio frequencies into hexagonal cells to create a seamless “cellular” network. While light enough at just over two pounds to carry in a backpack or briefcase, the DynaTAC’s battery allowed just 30 minutes of talk time and 8 hours of standby. But despite its limitations--and a hefty $3,995 price tag--the revolutionary 8000X was an instant success.Overseas, Finland-based Nokia Corporation was making strides of its own. With the Nordic Mobile Telephone mobile phone network already in place for car phones, Nokia acquired mobile radio manufacturer Salora Oy in the early 1980s and in 1984 spun off Nokia-Mobira Oy, a dedicated telecommunications division; soon after, the company launched its first “portable” product, the Mobira Talkman, which provided several hours of talk time but required the user to carry an 11-pound briefcase in order to make calls.Three years later, however, Nokia vastly improved on its behemoth with the Mobira Cityman 900, the first truly mobile phone built for the NMT network. Nicknamed the Gorba--after Soviet leader Mikhail Gorbachev was photographed using one--the Cityman weighed about as much as a DynaTAC and cost about twice as much, but sold just as well. Following the success of its new venture, Nokia dropped Mobira from the company’s name and folded the whole division back into the main company, and Motorola’s biggest competitor, Nokia Mobile Phones, was born.Despite the popularity and cachet of these early cell phones, however, they still played second fiddle to less-expensive car phones--such as the Mobira Senator NMT-450--that offered better call quality in a neat, convenient package that didn’t rely on an underwhelming battery. Even after Motorola introduced its innovative MicroTAC flip phone--billed as the lightest (12.3 ounces) and smallest (9 inches) phone on the market and described as “a technological and administrative tour de force”--the U.S. cellular market struggled to expand beyond its niche market of wealthy businessmen, doctors and lawyers; by the time the ’90s rolled around, cellular subscriptions had barely topped 3 million in the United States.Part III: Global swarmingWhile Motorola was putting the finishing touches on its DynaTAC in 1982, the European Conference of Postal and Telecommunications Administration’s Electronic Communications Committee was already laying the groundwork for a second-generation European mobile network capable of handling digital voice calls and data transmission. After several starts and stops, the first Groupe Spécial Mobile cellular network (later Global System for Mobile Communications) was launched cooperatively by Radiolinja and Ericsson in 1991.On July 1, 1992, Finnish Prime Minister Harri Holkeri made the world’s first GSM call using a Nokia handset, and on Nov. 10, 1992, the company released the Nokia 1011, a black, slimline GSM handset with 90 minutes of talk time and the ability to send short, textual messages to other users. As the phone caught on, GSM quickly spread throughout Europe and Asia, and by the end of 1995, American Personal Communications had launched the first commercial U.S. GSM service.With a powerful digital system in place, a new batch of phones naturally followed. Once again, Motorola made the biggest splash with a first-of-its-kind handset that improved on the fresh style introduced with the MicroTAC. Released on Jan. 3, 1996, the “wearable” StarTAC introduced the world to the timeless clamshell design, which featured a flip cover that extended over the entire length of the phone. Clocking in at about $1,000, the StarTAC weighed just 3 ounces, fit comfortably in any pocket and allowed for about three hours of talk time. While offering a GSM model for use overseas (and with the few burgeoning U.S. carriers), Motorola stuck with the popular analog AMPS system with the U.S. launch of the new phone.Korean company Samsung--which had already taken a serious bite out of Motorola’s dominance in the far east with its SH-700 series of phones and turned heads with its first CDMA handset in March 1996, the skinny, lightweight SGH-200--didn’t fare quite as well with its GSM offerings. The SGH-200, intended to make serious inroads throughout the rest of Europe, barely registered in the increasingly crowded cellular market until September 1998, when the high-end SGH-600 flip phone was unveiled to rave reviews for its slim design, 5-hour battery and voice-activated dialing.As prices dropped and networks became clearer and more ubiquitous, cell phones slowly shed their luxury stigma as they began to receive greater functionality beyond calls and SMS messages. Next: The Complete History of Cell Phones Continued >> ��Part IV: Style and substanceWhere Motorola’s “wearable” StarTAC brought cell phones from clunky--with all respect to Zack Morris and his DynaTAC--to cool, Nokia followed with its youthful 3210, an inexpensive candy bar-style handset released in 1999 that ditched the external antenna and included a dynamic (but still monochrome) display. A series of interchangeable covers available in a variety of colors and patterns (along with�a�full graphics layout for playing a trio of games: Snake, Rotation and Memory)�kept the phone fresh and popular among teenagers, helping the 3210 enjoy a long period of success.On the other side of the globe, a small Japanese electronics maker named Sharp forever altered the mobile-phone landscape. Although it never made it to the States, the Japan-exclusive J-SH04’s first-of-its-kind color screen--though not the industry’s first; Siemens laid claim to the first four-color screen with its S10 a couple years earlier--and sleek, metallic enclosure that stood just 5 inches tall not only spiced up the sea of dull, black, grayscale handsets, it boldly pushed the cell phone into the 21st century by adding a 1MP camera to its backside.�Color screens, cameras and Bluetooth were here to stay, but few handsets pulled it all together like the Sony Ericsson T610, the flagship release from the newly formed technology giant (the two established a joint venture in late 2001 following a period of decline for the one-time Swedish telecommunications giant). Ericsson had already broken new ground by demonstrating the world’s first Bluetooth phone, the mustard-colored T36 (released as the T39) and full-color T68m, but it took the Sony team’s subtle sense of style to create a winner.A sharp, 65,000K TFT screen was flanked by a glossy, black bezel that gave way to an aluminum number pad that felt sturdy (despite its small stature). Like its rivals, the grape-colored Nokia 725 and Panasonic’s flip-style GU87 (which sported a giant 132x176 screen), the T610 featured a variety of ringtones and games, and a customizable OS controlled by a thumb-friendly directional pad for simple navigation.With its clean lines and slick veneer, the T610 was as fashionable as it was functional, and its popularity signaled a dramatic shift in the market. Small, sleek phones of all shapes and colors began to crowd the landscape, but it wasn’t until 2004--just about when the T610 had worn out its welcome--when the next big thing landed. While it didn’t add much in the way of new technology, Motorola’s last great handset single-handedly saved the company from ruin (for a few years, anyway).A design marvel, the all-aluminum, clamshell, dual-screen RAZR V3 immediately put the original cell phone maker back on the map. Thin, light and unbelievably sexy, Motorola redefined the stale flip phone and paved the way for a slew of so-called fashion phones that tempted users with glitz and gloss--often at the expense of functionality. Even the RAZR, which sold more than 100 million units during its reign, was saddled with a weak UI, suffered from battery and speaker issues, and was known to be susceptible to compound fractures.Another phone that tipped the form-over-function scales came from a little-known Korean conglomerate named Lucky GoldStar, or LG. Meant to mimic the minimal look of the popular iPod, the LG Chocolate--part of its Black Label line of designer phones--was available in five flavors and featured an illuminated, touch-sensitive scroll wheel for navigation that hid a slide-out keypad. The new focus on design helped cell phones keep their pop-culture appeal and ignited a new wave of innovation as consumers demanded thinner, sexier handsets.�Part V: Brains and beautyAs designs got smarter and mobile phones picked up more features, the line between PDAs and cell phones began to blur. Way back in 1994, a rare entry from IBM added the first glimmers of PDA functionality in a handset, but the touch-screen Simon suffered from production issues and struggled to handle all of its tasks--namely calling, faxing and paging--with ease. But Simon’s entrance into the mobile phone marketplace didn’t go unnoticed, as evidenced by this Byte.com review�from December 1994: “Whether or not Simon is your idea of the ultimate (for now) personal communicator depends on how appealing you find the combination of voice calls and e-mail--and maybe on how little you need a laptop. Clearly, Simon won't replace portable PCs, but it's equally clear that it represents a milestone in the evolution of the PDA.”The PDA-cell phone evolution continued in 1996 with the first of Nokia’s line of side-flip Communicators. But despite a “visible appearance” alongside Val Kilmer in “The Saint,” the “unique next-generation product with phone and computing functionality” was far too clunky to be taken seriously (an issue Nokia rectified a year later with the 9-ounce 9110). When closed, the early Communicators resembled an old-style brick phone, but opened to a 4.5-inch wide screen with a tiny keyboard.The Simon and Communicator were undoubtedly clever, but cell phones didn’t truly become “smart” until 2000, when a dedicated OS arrived to properly manage all these tasks. Demoed as early as 1997 as part of Ericsson’s Penelope project--which included the prototype GS88 handset--the Symbian OS was born out of a partnership between Ericsson, PDA maker Psion and mobile phone giants Motorola and Nokia. Packed with desktop-grade features such as pre-emptive multitasking, memory protection and Unicode support, various incarnations of the Symbian OS helped streamline generations of powerful smartphones from Nokia, Siemens, Samsung, Fujitsu, Sony Ericsson, Sharp and Nokia (which purchased the company in 2008).While mobile phones were becoming more like PDAs, PDAs were naturally becoming more like cell phones. Palm competitor Handspring transformed its Visor into a multitasking VisorPhone in 2001, dressing it in purplish blue and adding a GSM antenna and a specialized version of the Palm OS (licensed from its rival).By 2002, smartphones were taking the world by storm. Sony Ericsson launched the stylish, touch-screen P800 and the Symbian-based User Interface Quartz (UIQ) platform, which opened the door for third-party software developers, and Research in Motion updated its BlackBerry line of wireless pagers with the 5810 mobile phone, giving it GSM support, a larger screen (but still monochrome; color didn’t show up until 2005) and a powerful, proprietary OS targeted to mobile business professionals.Affectionately called “CrackBerry” by devotees, RIM’s line of camera-less smartphones quickly achieved cult-like status due to their tight, push e-mail integration with Microsoft Exchange and Lotus Domino, miniature QWERTY keyboard tailored for thumb typing, and members-only BlackBerry Messenger service. Later enhancements included the methodical Suretype keyboards, trackballs and touch screens, but RIM hasn’t strayed too far from the classic, screen-on-top, keyboard-on-bottom design (though a camera was finally built into the Pearl in 2006).Not long after the BlackBerry landed, Handspring gave birth to yet another smartphone when it beefed up the recently released flip-style Treo 90 PDA by adding dual-band GSM capabilities. Smaller and more powerful than the VisorPhone--and fitted with a unique flip-up window that allowed access to the screen and menubottons without needing to do any actual flipping--the Treo 180 was available with either a thumb-style keyboard or a Graffiti interface and stylus. First-rate predictive typing cut down on the frustration and made interacting with the Palm OS a breeze, and the tight integration between apps took the focus off the buttons and onto the monochrome touch screen (color would quickly follow), where most tasks could be completed with just a few taps.The marriage of cell phones and PDAs couldn’t have been happier, and before long, mobile phones of all shapes and sizes were adding desktop-quality applications for handling calendars, contacts and e-mail as customers eagerly awaited the next big thing.Part VI: 3’s a charmAs the second-generation GSM network became taxed and cell phones’ data demands soared with each new smartphone, providers began to roll out faster, more powerful services built to handle users’ Internet needs. CDMA networks gave way to the EV-DO (Evolution-Data Optimized) standard, a feature of the earliest CDMA2000 networks that provided speeds of more than 150 kbit/s (compared with 56-114�kbit/second on 2G); similarly, General Packet Radio Service provided data speeds of up to 115 kbit/s for GSM networks.So-called 2.5G networks provided decent-enough data rates for WAP-based services, but as cell phone browsers matured beyond simple, text-heavy displays, the need arose for a bona fide, third-generation network capable of handling high-speed data rates arose. In late-2001, Japan-based service provider NTT DoCoMo launched the first CDMA-based 3G network, FOMA (Freedom of Mobile Multimedia Access), followed by South Korea’s SK Telecon EV-DO network in early 2002. In the U.S., Seattle-based wireless ISP unveiled a beta test of the United States’ first CDMA2000, 1xEV-DO 3G network in Manhattan, Kan., in May 2002 with theoretical speeds of 2.4 mbit/s and average speeds around 600 kbps.While 3G was in its infancy, still-slow GSM networks evolved even further with a zippier technology. Dubbed Enhanced Data Rates for GSM Evolution, or EDGE for short, Cingular Wireless rolled out the network, which offered theoretical speeds up to up to 236.8 kbit/s (but in reality reached nowhere near that), in early 2003, but was quickly trumped by the first major U.S. 3G launch in October.�Verizon’s $8 billion Express Network initially offered average speeds of 40 to 60 kilobits per second, but eventually was able to sustain actual average speeds above 1 mbit/s. Sprint and AT&T soon followed with their own 3G networks (CDMA EV-DO and Universal Mobile Telecommunications System (UMTS), respectively).Naturally, all that speed needed new phone services to take advantage of it. As the ’90s were drawing to a close, 3G innovator NTT DoCoMo launched i-mode, tthe world’s first mobile Internet service, which gave users one-button access to a wide variety of information, including e-mail, Web access and financial services. The stripped-down suite of services bridged the gap between desktop apps and WAP-based cell phone platforms and was wildly popular in Japan, topping off at more than 60 million FOMA users in its heyday.But as popular as i-mode was, it was nothing compared to the next i-product that would come along.�Part VII: Touch of classFor the better part of a decade, a mythical touch-screen device from Apple that combined the better parts of a Mac, cell phone and iPod and ran OS X was discussed, debunked, dissected and ultimately dismissed on rumor sites across the Web. The obligatory mock-ups and blurry photos occasionally popped up before major events, but as the iPod line continued to expand and populate the world, it began to seem less and less likely that a so-called iPhone would ever actually emerge.Then, on Jan. 9, 2007, Steve Jobs ended all speculation by merging three products---a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device--into one slick handset wrapped in glass and aluminum. The iPhone had landed and the industry would never be the same.Unlike anything on the market, iPhone ditched the buttons (save one) in favor of a 3.5-inch touch-screen display with a “soft” keyboard. But the screen, while fairly stunning, was only part of the story. iPhone refused to rely on the “baby Internet,” as Steve called it, and instead featured a mobile version of its own Safari Web browser, with tap- and pinch-to-zoom for an elegant, unprecedented browsing experience; rounding out the package were a powerful e-mail client and a touch-friendly reimagining of Apple’s iPod software.The $599 iPhone relied on AT&T’s EDGE network--3G would arrive a year later--and touched off a frenzy from the moment it landed. Imitators popped up from Samsung, LG and Nokia came and went, but the iPhone stood virtually in a class all its own until October 2008, when Taiwan handset maker High Tech Computer Corporation released the first phone based on Google’s open-source Android mobile platform. While heavier and bulkier than the iPhone G3 it was pitted against--and a bit clunky and cumbersome with a slide-out keyboard--the HTC Dream (also known as the T-Mobile G1) came equipped with an iPhone-quality Web browser, Gmail, Google Calendar, Google Maps and Google Talk.Android wasn’t quite as polished as the iPhone OS, but it was clear that a worthy competitor had arrived. Apple had picked up a head of steam earlier in 2008 with its popular App Store--which was quickly populated by thousands of custom, third-party programs--but developers couldn’t ignore Android’s open--and carrier neutral--platform. As the OS matured, so, too, did the phones that ran it, beginning with Google’s sleek Nexus One and culminating with aptly named Droid Incredible from HTC that featured several non-iPhone enhancements, including an FM tuner and 8 MP camera, and the HTC Sense "design experience," an super-Android architecture "all about how people use the device, making their content personal to how they use the device.”iPhone 4 launched Apple back to the top of the heap with its brilliant retina display and long-overdue multitasking, but Motorola's Droid X is already on the immediate horizon, threatening to wrestle the crown away with its 40GB expandable capacity, larger screen and ability to turn itself into a 3G hotspot for five other devices. The war is on, and both sides are working hard to recruit troops.�Part VIII: Fantastic 4The birth of 3G--with no small amount of help from the iPhone and Android--has pushed the mobile Internet well into the mainstream, with hundreds of millions of subscribers on scores of different networks. As providers--particularly AT&T as its exclusive Phone contract continues to generate fruit--struggle with speeds and traffic, a whole new network is just beginning to take flight. Much like the transition from 2G to 3G, several technologies were developed to provide performance boosts until a proper 4G network is christened. Verizon and AT&T adopted LTE (Long Term Evolution), originated by the 3rd Generation Partnership Project (3GPP) reached peak download rates of 326.4 Mbit/s, and Sprint has already released the first Android phone running on the Mobile WiMAX network (Worldwide Interoperability for Microwave Access), the HTC EVO 4G.As LTE networks from AT&T and Verizon begin to go live over the next 12 months, waiting around the corner is the LTE Advanced standard, expected to be released around the time iPhone 6 hits shelves, with full backward compatibility with LTE phones. A host of new features await the next generation of handsets--including Swype for fast text input, hyper-accurate GPS III modules (most higher-end phones already contain GPS chips, which first landed in 2005 with the Siemens SXG75), on-demand video and live TV, and wave-and-pay purchases--as the distance between desktops and cell phones becomes less and less recognizable.And to think, it all started with something that had slightly more character than a rectangular piece of concrete.�
Why the iPhone Platform is Still the Best Game in Town

How quickly we forget our very recent history. On January 9, 2007 Steve Jobs announced the iPhone at the Macworld convention. The original iPhone was to be serviced exclusively by Cingular. Also in January of 2007 we learned that Cingular, originally a joint venture between SBC and BellSouth, would be re-branded as AT&T. We then slowly learned as the iPhone's official release date drew closer, that the iPhone would continue to be exclusive to AT&T, would not be subsidized by AT&T, and you could purchase phones directly from Apple Retail Stores. As the layers of this onion were pealed back even further, we learned that Cingular (or was that AT&T?) agreed to pay Apple nearly eighteen dollars per month per subscriber for the privilege of being exclusive. Apple was also in control of the activation process which required an iTunes account. Moving forward Apple was also responsible for distributing all updates to the iPhone, not the carrier, not AT&T. Apple was completely in charge, completely. Oh, and there was one more thing, no third-party native apps, only web apps. In fact, Steve Jobs was at that time quite adamant that there would never be natively developed applications for the iPhone and that web 2.0 applications would be all that developers would ever need. Who Owns the Relationship with the Customer? What this fundamentally did was change the dynamics of whose customers were they first. The carrier's or the device manufacture's? A question that, until this point in time, was never asked. The point that Apple was making, was that consumers would choose Apple products before they would choose a cell phone carrier. And Apple was right. For the first time, a device manufacturer was in control of the relationship with the customer ahead of the carrier. If you owned an iPhone, you belonged to Apple first, then perhaps to the cell phone carrier. This change in the fundamental relationship with the consumer was cemented by large numbers. Very large numbers. Some of the largest numbers in the history of mobile computing. Then it happened, the App Store opened on July 10, 2008 and the next day the iPhone 3G was launched with iPhone OS 2.0. All existing iPhones and iPod touches were able to update to iPhone OS 2.0 as well. A new player was introduced into the equation, the third-party developer. Apple may have won the battle with the carrier in establishing its position with the customer, there was no question there. Apple came first in that relationship. But where does this third wheel fit in? A distant fourth place in line would be the manufactures of development tools and technologies that third-party developers choose to use. Companies like Adobe that manufacture these tools and technologies are even further removed from the mobile customer. Their focus is on making life easier for developers, not better products for mobile customers. It only makes sense since their customers are the developers. But just how important would this new iPhone development platform be to third-party developers and companies that build solutions that these third-party developers use? As only time would tell, and that all depended on what was at stake. And in the beginning, what was at stake was not yet known. That is, not until the numbers started rolling in. Quarter over quarter record-breaking sales of iPhones and iPod touches, and quarter over quarter record-breaking sales of Apps and unimaginable download statistics. Now everyone wants to own the customer. The only player that was clearly out of the race was the carrier, they were just along for the ride. This is all well and good for the device manufacturer, cellular carrier, and third-party developers. But there was another quite player out there whose battle was already over. The music and movie industries. What everyone seems to have missed was that the explosion of the iPhone into the hands of consumers was more of a play of convergence than its ability to surf the web, respond to e-mail and play games. A cell phone, and an iPod in one device (not just a phone with iTunes installed). Forget everything else. Everyone had a cell phone, and everyone had an iPod. And in June of 2009, when the price dropped to $99, absolutely everyone started thinking about using their iPod to answer phone calls. This is an important factor to consider. Everyone who had (or still has) an iPod is utilizing iTunes to manage and even purchase their music. Once you have a sizable music library in iTunes, and you have grown accustomed to purchasing musing from the iTunes Music Store, you are pretty much hooked. And the numbers on this side of the equation are not too shabby either. In April of 2008, Apple finally passed Walmart and iTunes became the #1 Music retailer currently representing more than 25 percent of all music sales in the U.S. Consumers have a relationship with their music, not their device and certainly not their cellular carrier. What has always defined the relationship has been the music. And Apple was and still is in control of that. It really had nothing to do with how great the iPhone was or was not. The fact that the iPhone is great only strengthens the bond, but it did not create the bond. That bond between consumers and Apple began with the iPod and remains intact due to the consumers owning and maintaining sizable music libraries via Apple’s software, hardware and online services. Every so often the music industry has tried to wrestle control of the customers away from Apple, but has thus far been unsuccessful. So now we can come to understand why developers are flocking to the iPhone platform and developing applications for Apple’s iPhone. There is a huge install base of customers purchasing apps that seems to increase quarter over quarter. And these customers have proven time and time again that they are willing to pay for music, movies, apps and connectivity. Focusing on the Apps, for the most part, since its debut on the market, Apple has maintained a single platform. The variations between the iPod touch and iPhone has remained subtle. Each being able to host the latest version of the iPhone SDK. Making the current total of units an astounding 50 million units. 50 million units all on basically the same device, running basically the same OS, and all able to access the same software from the same App Store. With the device manufacturer owning the relationship, and in control of software updates and distribution of third-party applications. What's more is the length of time that this particular situation has been stable. Three years running on a stable platform (which also includes iPod touch devices) to a growing number of users that now totals 85 million customers. Never before has such a consistent mobile platform been available to as many users for this length of time. Multi-Platform Investment That brings us to the value proposition. There is a cost associated with supporting additional platforms when developing mobile applications. And that cost will be balanced against the total opportunity there is to be gained. Each splinter in the platform, be it screen resolution, device capabilities, of operating system difference all increase the cost of targeting and maintaining software on that platform. These costs are not only related to writing code specific to each platform. The way that a Blackberry user expects to interact with an application is different from that of an Android user and different again from an iPhone user. Each platform has its own Human Interface Guidelines. This requires modifications in the design of the application as well as the support of variations in the testing cycle. And depending on how great the variances between devices are within a given platform, the approach to on device quality testing may vary as well. Looking at the current competition, RIM may still outnumber based on the total number of units sold to date, but if one takes a closer look, one will quickly discover not only a seriously fragmented collection of device profiles to test against, but also some rather low numbers of individuals downloading and using third-party applications. The “Crackberry” does one thing better than any other device on the market, and that is e-mail. The problem is that times change and most consumers are not utilizing e-mail as their primary means of electronic communication. Twitter and Facebook are replacing SMS and e-mail. So much so that in a recent survey, 40 percent of all existing Blackberry owners claim that they will switch over to iPhone when they replace their current device. What would be interesting to know is how many of those same Blackberry customers already have an iPod and an established iTunes music library. RIM’s only fault is that they have been a player for a long time. And over time, a device manufacture’s will ultimately start to splinter, and their customer base will fragment making the maintenance of applications for third-party develops across all fragments more and more expensive. Then there is Android. Can anyone honestly deny that Google will help Android become the dominate licensed operating system across portable devices? The problem that third-party developers face is that right out of the gate Google fragmented the market. With the OS divided into almost equal thirds presently (1.5, 1.6 and 2.1), the number of new Androids coming to market is mind numbing. Buyers remorse with a locked in two-year contract has become par for the course. The support costs for third-party developers on the barley one year only Android platform is that it is actually in worse condition than Blackberry. The number of variances based on-screen resolution, device capabilities and operating system versions is a nightmare to manage. And at the rate to which new devices are coming out, it is impossible to test on device across all variations, simply impossible. What is worse still is that each device manufacture can decide whether or not to include the “Google Experience” with their device, and decide on their own when to provide updates for the carrier to push out to the carrier's customers. This will prove to be problematic for those responsible for identifying testing scenarios, budgeting time, and scheduling regression tests to ensure consistent quality. Android Platform Versions Return on Investment What will the ongoing development costs be and what is the potential gain? For iPhone the overall support costs are currently low as the platform is not too terribly fragmented. Another thing that Apple has going for it is the predictably in which it operates. Almost like clockwork year after year. Original iPhone released June 2007, iPhone OS 2.0 announced March 2008, iPhone 3G released June 2008, iPhone OS 3.0 announced March 2009, iPhone 3GS released June 2009, iPhone OS 4.0 announced April 2010. Developers can plan for it, and business investors that fund third-party development can budget for it. A very stable platform with extremely predictable release cycles. Can the same be said for Android after just one year? Who knows when the next device will be making its way to consumer, what version of the OS it will have on it, and which manufacture will produce it. We don’t even know if it will be a phone or a television set! Not only does Google not own the relationship with Android customers, neither does the device manufacture. The carrier is still in control of the relationship following the old school paradigm of cell phone carriers. With RIM, the majority of users are hanging on to older devices that are not capable of running a modern mobile application. Certainly nothing on par to what can be developed on the most recent Blackberry OS, or even on Android or iPhone. And will RIM have its Blackberry 5.0 out of beta and on enough devices long enough for any sort of return on investment before Blackberry 6.0 is released? While RIM may in fact have a model more closely resembling Apple in the fact that they own the customer relationship first, not the carriers, RIM suffers from its long running legacy. Conclusion The point being is that the iPhone is a very well-managed, barely fragmented (as of today) platform with a huge customer base that can’t seem to get enough apps to satisfy their need to make mico-purchases at the app store. The iPhone has effectively replaced the candy rack at the checkout aisle for impulse purchases. Under the guidance of Steve Jobs, and since October 2001 with the introduction of the iPod, Apple has been earning its right to own outright the relationship it has with its customers. Through rigorous engineering best practices, and the ability to deliver a quality product like clockwork year after year, the consistent stability of the platform has made the iPhone a safe haven for third-party developers. Developers that are interested in developing high quality solutions to a well-groomed customer base that is willing to pay for that experience. What could possibly be a justifiable reason for the government to step in and take all that away?
Top 5 Windows Games You Can Play on a Mac

First off, I probably haven’t endeared myself with the title of this piece. In fact, you’re probably wondering where you put your torch and pitchfork, and how quickly you can Google my address and come egg my house.And I can more than understand your sentiment.Still, the fact remains that the grass can look fairly green and healthy on the other side. So after years of listening to the smug kids at Best Buy and GameStop talk smack about gaming on the Mac, we went looking for -- and found -- five excellent Windows PC games that not only are dirt cheap, but perform amazingly well under Apple’s Boot Camp technology.That being said, fire up the Boot Camp Assistant, carve out a Windows partition, install Windows XP, Windows Vista, or the Windows 7 beta, and get your game on. These incredibly fun titles will level the playing field between you and those friends of yours who are always rubbing it in when a hot game isn't available on the Mac.�Left 4 DeadDeveloper: Valve CorporationPublisher: Electronic ArtsPrice: $27.99 at Amazon, or $29.99 at SteamESRB Rating: MatureMinimum Requirements: Windows XP, Vista, or Windows 7. 2GHz Intel Core Duo processor. 1GB of RAM. 128MB graphics card. Battling zombies in Left 4 Dead -- click to embiggen.You know, that Romero fella may have been on to something. One of the most fun games in recent memory, Valve’s Left 4 Dead puts you in the middle of an abandoned city filled to the brim with zombie-like Infected, undead mutants more than willing to tear you and your group of three other survivors to pieces. Complete with fast first-person shooter survival elements, incredible physics, clever AI, and enough varied gameplay to ensure that almost no position is truly defensible for long, Left 4 Dead gathered up lots of Game of the Year awards last fall -- and with good reason.Even with a fine blend of zombies, it’s the extras that put it over the top. While it’s inevitable that you’ll face swarms of attacking undead, it’s also easy and fun to set traps, defend your teammates, and lay down enough cover fire to sprint for the next safe room, which functions as a save point within the game’s four campaigns. Zombie-based first-person shooters have been done before, and something needed to come along to keep the genre fresh. Valve thought of this and implemented special zombies, this group consisting of the Boomer (a slow-moving, obese zombie that vomits Infected-attracting bile to you to signal the Infected to attack you en masse), the Smoker (a unit that will attempt to drag you across the map with its long tongue and will then constrict the life out of you), the Hunter (a ranged unit that can pounce your character from long distances, shredding you with its claws once it pins you down), the Witch (a crouched, sobbing female Infected that will chase after you, tearing through anything in her path to pin and shred you if disturbed by bright lights or sound), and the Tank (an enraged, almost bulletproof hulking pile of muscle capable of crashing through anything to attempt to crush your group). Left 4 Dead's Infected zombies soft-shoe on rooftops until we give 'em the proverbial gong. Where multiplayer is concerned, the title has only gotten better. A Versus mode allows you to play the part of both the human survivors as well as the Infected hunting them, a Survival mode allows you to see how long you cooperate online and live and cooperative co-op play lets you take on the four standard campaign levels with the help of friends online.For under 30 bucks, you can’t go wrong. Snag it, play it, and love it. ---Elder Scrolls IV: Oblivion Developer: Bethesda Softworks Publisher: 2K GamesPrice: $19.49 at Amazon ESRB Rating: Teen Minimum Requirements: Windows XP, Vista, or Windows 7. 2GHz Intel Core Duo processor. 512MB of RAM. 128MB graphics card.Oblivion's role-playing is easy enough for newbies, and its storyline will suck you in. Click to embiggen.While role-playing titles can be seen like a fair amount of work to someone outside their immediate fanbase, this one can draw in nearly anyone. In Oblivion, you're an escaped prisoner trying to thwart a plot involving opening gates to a realm called Oblivion and unleashing its horrors on the mortal world. The game's open-ended environment allows the player to travel almost anywhere in the world at any given time, while taking on almost any role or class imaginable and consistently gaining new skills and feats along the way.If beautiful graphics, terrific lighting and modeling, and voice acting by Patrick Stewart don’t haul you into this game, nothing will. Oblivion combines a great storyline with a convenient interface that proves helpful to both new and experienced alike. Not sure where to go to complete a mission? Follow the red arrow on your display to reach your target, and the game points out possible side missions along the way.Oblivion's open-ended world is rendered beautifully.The customization quickly becomes interesting, and players can craft their characters with almost any weapons, armor, items, and spells imaginable. Even with its depth, Oblivion remains inviting, gently pointing out how to play without demanding the player to have memorized half the game’s manual before sitting down for the first time. The main story is solid, you get plenty of room to explore, and even after a dozen hours of gameplay, we felt we'd barely scratched the surface.---BioShockDeveloper and Publisher: 2K GamesPrice: $19.99 at AmazonESRB Rating: Teen Minimum Requirements: Windows XP, Vista, or Windows 7. 2.4GHz Intel Core Duo processor. 1GB of RAM. 128MB graphics card.BioShock's first-person shooting is just so satisfying. Click to embiggen.It’s strange. It’s weird and only gets weirder -- but man, is it fun. One of the best and most surreal first-person shooters on the market, 2K Games’ BioShock takes place in an alternate 1960. After surviving a plane crash, you must explore the underwater city of Rapture, survive attacks from mutants and robots, and discover exactly what happened to turn the city on its head.Combining the best elements of role-playing and survival-horror games, BioShock has a surreal environment and a continuously progressing storyline. You must use both conventional and biological weaponry to stand a chance against progressively tougher enemies. A one-two punch of shooting fire, ice, or electricity from your hands, and then blowing the stunned enemy away with a shotgun blast often succeeds. Die, alterna-60s robots!BioShock needed some scaling down to run well under Boot Camp -- the game requires a graphics card with 128MB of VRAM, but recommends 512MB of VRAM instead. Lower-quality settings produced significantly better framerates. Still, this title gets its hooks into you and draws you in. A good AI system keeps the battles interesting. The environments blend art-deco, comic book sci-fi, and touches of steampunk in the enhancements to your weapons.It’s dark and creepy -- probably not for your kids to play. But if your Mac has a beefy graphics card with 512MB of VRAM, BioShock is hard to ignore. ---Battlefield 2Developer: Digital Illusions CEPublisher: Electronic ArtsPrice: $7.99 on AmazonESRB Rating: Teen Minimum Requirements: Windows XP, Vista, or Windows 7. 1.7GHz Intel Core Duo processor. 512MB of RAM. 128MB graphics card.The multiplayer mayhem of Battlefield 2 -- click to embiggen. As intellectual and refined and dignified as video games have become, sometimes you've just got to shoot something. And if it’s your friends online, who’s to complain?Despite being four years past its initial release, Battlefield 2 remains as fun as ever. You play as a United States Marine, Middle Eastern Coalition soldier, or Chinese soldier, choosing a class (Assault, Support, Anti-tank, Special Ops, Sniper, Engineer, or Medic) and entering the battle. Once the game has begun, two teams must capture control points and/or wipe the other side out to whittle the number of tickets down to nothing and win the game.It may not have a deeper plot, but Battlefield 2 represents the first-person military shooter genre at its best. As in the original Battlefield, players find themselves rushing to attack or defend a control point, grabbing whatever vehicles or weapons are nearby, and laying waste to whatever they can before being killed and either being resurrected by a medic or waiting until the game lets them back in. The models, lighting, and terrain still look great, and the realistic physics provide an immersive feel.Ah, relaxing tank warfare.Battlefield 2 offers amazing multiplayer action, with experience points unlocking new weapons, items, ranks, and abilities. Take on the Commander role for your team and you’ll be able to easily call in airstrikes, drop equipment and supplies to specific locations, and issue orders for squads to follow. Finally, a cool co-op game mode allows you and your team of friends to take on dozens of computer-controlled opponents, with a customizable difficulty setting.This isn’t the game equivalent of Shakespeare, but for its low, low price, Battlefield 2 is worth snagging, installing, and seeing just how much destruction you can create with a tank, some explosives, and a few sneaky thoughts running around in your head.---PortalDeveloper: Valve CorporationPublisher: Electronic ArtsPrice: $27.99 on Amazon (includes Half-Life 2: Episode 2, and Team Fortress 2). $19.99 on Steam.ESRB Rating: Teen Minimum Requirements: Windows XP, Vista, or Windows 7. 1.7GHz Intel Core Duo processor. 512MB of RAM. 128MB graphics card.Hmm, puzzling. Click to embiggen.One of the best titles of 2007 and proof that there’s still something original and amazing in the video game industry, Valve’s Portal is a perfect combination of a first-person shooter and a puzzle title. Here, you play a female prisoner who wakes up in the headquarters of a scientific corporation and must escape by solving a series of puzzles with the Aperture Science Handheld Portal Device (also known as the Portal Gun), a device that can create an inter-spatial portal between certain flat planes.Along the way, you're continuously taunted by an artificial intelligence named “GLaDOS”, who continuously offers you delicious cake as a reward for completing the puzzles. Good graphics, terrific sound, realistic physics, and a wry sense of humor make the title work. Even if puzzle games aren’t your thing, it becomes incredibly fun to figure out how to create a teleportation portal on the fly while falling to what should be your doom.Your character has lots of tricks up her sleeve, such as using the Portal Gun to drop attack robots onto each other or to help increase your momentum in order to boost a jump across a pit. You’ll find yourself wanting to keep playing to see what lies ahead. Perhaps it’s the constant taunting from the computer, the seemingly empty promise of cake, or just the sheer challenge, but Portal becomes the perfect way to waste about 10 hours of your life. Even when you hit the wall and take a break from the game, it’s rewarding to come back and try out a new series of ideas in order to get around the challenge that was previously driving you crazy.Portal runs like a dream under Boot Camp, but must be purchased along with Valve’s Orange Box collection (which also includes Half-Life 2, and Team Fortress 2), or snagged on its own from the Steam online store. Portal is clever and original, fairly nonviolent, totally addictive, and one of the best games for any platform, hands down.---

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