Apple Expo '08 dates announced, events detailed
Filed under: Apple Corporate, Other Events, iPhoneThe Apple Expo is Europe's Apple conference -- similar to the Macworld expo in the US. Apple Expo '08 has posted details about the expo, including dates for this year's conference: Wednesday, September 17 through Saturday, September 20, in Paris, France.Currently, there are only two iPhone events scheduled out of the over 30 planned events. It is a nice change to see that the iPhone will not "steal the show" in Europe like it does at Apple...
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Apple's iPhone Heads for Europe
With Apple (AAPL) self-imposed deadline of Sept. 30 rapidly approaching and a mysterious press event scheduled for Tuesday Sept. 18 in London, the rumor sites have fallen into line and concluded that Steve Jobs is finally set to unveil his plans for rolling out the iPhone across the pond, as CFO Peter Oppenheimer promised last July. For the phones themselves, Europeans will have to wait a little longer -- probably until November. Much of what Apple will announce in the next two weeks is hardly a secret anymore. FT Deutschland reported in August that the company had signed contracts with three European cellular network operators -- T-Mobile in Germany, Orange in France and O2 in the UK -- that included a 10% kickback to Apple on revenue collected from iPhone calls and data transfers. Since then reports have surfaced almost daily to flesh out the details, including the image at left that purports to be an ad for a 16 GB German iPhone priced at 499 euros ($692). The ad may well be a fake, but the price corresponds with the most authoritative rumor to date, Reuters' report on Friday that Deutsche Telekom's T-Mobile unit will sell the iPhone in Germany for an initial price of 399 euros ($554). Presumably that's the price for an 8GB model. Although Reuters' source predicted that the T-Mobile deal would be announced this coming week, Apple has not yet issued press invitations in Germany. The event in London -- cryptically entitled "Mum is no longer the world" -- is to be held at 10 a.m. local time at the Apple store on Regent Street, a surprisingly modest venue for what most observers expect will be the O2 announcement. The Apple Expo in Paris, which runs from September 25 to 29, would seem a more propitious time for Steve Jobs to share his iPhones plans for Continental Europe. The only suspense left may be when the phones start shipping and whether they will sell. Peter Oppenheimer in July said only that Apple was on track to start shipping iPhones to Europe before the end of the year, which hasn't stopped the rumor sites from putting their chips on earlier dates. On Friday Think Secret cited "fresh information" suggesting that the phone would arrive in the U.K. during the week of November 12, in France "around November 29" and in Germany "some time in November." If the German advertisement is to be believed, Europeans could see 16 GB iPhones before Americans do. Early speculation that the new devices would run on Europe's 3G networks has largely been dismissed, leading some analysts to suggest that a 2.5G iPhone might be received by cellphone sophisticates on the Continent with a yawn. But the eagerness with which Apple enthusiasts abroad have been snapping up iUnlock and other programs that free the phone to work in Europe suggest that there might be quite a bit of pent-up demand.
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Apple to host UK Special Event 18/9
Filed under: Other Events, AppleThanks to tipster Lee for sending this, courtesy of MacFormat. Apple has announced an invite-only event to be held next Tuesday morning (18th September) at London's Regent Street Apple Store. The event invite is simply headed with the tagline "Mum is no longer the word" and instructions on how to get to the Regents Street store. My money, as with most, is on an iPhone announcement - possibly UK-specific given that it's just one week before Apple Expo Paris (Europe's largest Apple event) - however we'll clearly have to wait until next week to get any more out of Apple.Read | Permalink | Email this | Comments
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2009 World Wide Newton Conference announced
Filed under: Portables, Other Events, Apple HistoryIt's almost time for the annual tech event we all know and love. Not Macworld Expo, the World Wide Newton Conference! Started in 2004, the WWNC is a gathering of the most vocal and prolific members of the Newton Community. Projects that have come out of the WWNC include Einstein, a Newton OS emulator for Linux-based PDAs, and Newton WaveLAN drivers. For now, the website has launched and a call for participants has been issued. If you're interested in attending or presenting, you can contact the folks in charge at the official website. WWNC '09 will take place from July 31st - August 2nd in Vancouver, BC, Canada. If you attend, please let us know. Have fun!Read | Permalink | Email this | Comments
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Apple: We are attending fewer trade shows each year
Filed under: Apple Corporate, AppleMacworld is reporting that Apple will not attend the Apple Expo in France this year. This year's expo is scheduled to take place on September 17 - 20. An Apple spokesperson was quoted by Macworld saying, "Apple is participating in fewer trade shows every year, because often there are better ways for us to reach our customers."Macworld notes that this was the same excuse given by Apple when they decided not to attend the NAB (National Association of Broadcasters) tradeshow. Apple has, however, started using their Cupertino campus to host several special announcements including last year's iMac announcement and the recent iPhone SDK announcement.Read | Permalink | Email this | Comments
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★ Keynote Roundup
Miscellaneous thoughts and observations from yesterday’s Macworld Expo keynote: Office 2008 I was interested to see whether Microsoft would get some demo time during the keynote to show Office 2008. The Mac BU hasn’t always gotten stage time, but, I think, they have always gotten stage time in keynotes when they have a brand-new major version of Office. Not this year. Jobs did mention the Office 2008 release, but there was no demo, and, in fact, much of what Jobs actually said about Office was negative — emphasizing that they were “finally” native for Intel, and that they were the last of the major developers to do so, even later than Adobe. Maybe it’s a result of competition in the office software space with Apple’s own iWork. Maybe it’s resentment over the time it took for Office to go Intel-native. Maybe it’s a sense, by Jobs, that Apple is no longer in a position where it needs to reassure the press and its own customers that Microsoft supports the Mac. I think it’s a little bit of all those things. ‘Four Things Today’ Jobs actually talked about more than four things; what he did, really, was break the keynote into four sections. The third “thing”, for example, included both iTunes movie rentals and the new Apple TV 2.0. I think the “four things” idea was a great framework for the keynote, though, and a subtle change from Jobs’s traditional keynote structure. Time Capsule I love the idea of Time Capsule, and, assuming it works as billed, it’s going to accomplish something awesome: it will save data that would otherwise have been lost, because there will now be more people backing up their data regularly. I think you can really make an argument that Time Machine is the most important feature Apple has added to Mac OS X in years, maybe ever, and support for doing it over the network makes it better. But, when I predicted something like this would be announced, I assumed it would coincide with the restoration of being able to back up to any USB hard drive attached to an AirPort base station. That capability was billed as a feature of Leopard and Time Machine right up until mid-October, and was present in developer seeds of Leopard. The word I heard was that very late in the beta testing of Leopard, Apple discovered some sort of bug or security problem with feature, and that while it was pulled from 10.5.0 (because it couldn’t be fixed in time), it was scheduled to come back in a future Leopard update. But so now Time Capsule is here, and there’s no word from Apple about backing up to hard drives attached to base stations. Which in turn is leading to the suspicion that perhaps the reason hard drive/base station Time Machine backups were pulled from Leopard was to make the feature exclusive to Apple’s own Time Capsule hardware. Check the comment thread on this article at Macworld to see some angry customers — people who bought hard drives and base stations in advance of Leopard specifically in anticipation of this feature. Again, I think Time Capsule is a great idea and a great product. But if Apple has pulled support for hard drive/base station backups to eliminate Time Capsule competition, that’s shitty, pure and simple. To be clear, though, it’s still an “if” at this point. 4 Million iPhones, 4 Billion Songs Those are big numbers. Assuming sales continue to grow, and that Apple will release new iPhones with lower prices for next year’s holiday season, their stated goal of selling 10 million phones in 2008 looks like a sure thing. As I expected, there was no word on DRM-free music from the other three major music labels. But I think Jobs’s aside that they sold 20 million songs on Christmas day alone was sort of a message that iTunes music sales are still growing strong. Even at just 10 or 15 cents profit per song, when you’re talking billions, that’s a lot of money. The $20 iPod Touch Update There were audible groans in the keynote hall when Jobs announced that the iPod Touch update costs $20. That’s an interesting difference between the Touch and the iPhone. One reason, I think, is that unlike with iPhones, Apple is not accounting for iPod Touches on a subscription bases — so they have to charge something to add features in order to comply with Sarbanes-Oxley. But they could charge something less than $20. I wonder how frequently Apple plans to offer $20 feature upgrades to Touch owners. But, on the other hand, if Apple is charging for the iPod Touch upgrade to comply with Sarbanes-Oxley, why is the Apple TV upgrade free? As far as I know, they’re not accounting for Apple TV sales on a subscription basis. I’m left with the feeling that they’re charging $20 for the iPod Touch upgrade simply because they can. Cost aside, it’s an utterly compelling upgrade for the Touch; it’s hard to imagine any Touch owner not wanting it. But it seems weird to pay $20 for a bunch of apps that already existed. Apparently the apps are already there on the 1.1.3 Touch OS, because the upgrade itself weighs in at just 9 kilobytes. Apple TV 2.0 There’s an old saying about Microsoft that, historically, their products always have terrible 1.0 releases, better 2.0’s, and then finally succeed at 3.0. The idea being that they stick with a product idea for years and don’t give up after early failures. I think Apple is taking this sort of dogged, determined approach to Apple TV. The big problem Apple faces with Apple TV isn’t technical — it’s content. They’re constrained by what the TV networks and movie studios will allow them to do. The most obvious limitation is the way that they’re forbidden from ripping movies from DVDs the way iTunes rips music from CDs. The movie rentals at the iTunes Store should do as much to sell Apple TVs as any of the actual changes to Apple TV itself in the new software. But the software update is very nice — the UI is improved, and the Flickr photo integration (even though the demo crapped out on-stage during the keynote) is very nice. Cutting the price to $229 strikes me as a little strange for Apple. They usually stick to nice, round $50 price increments — most everything they sell has a price that ends in 99 or 49. My only guess is that they’ve cut the price as low as they can to help the product gain traction — that if Apple TV were selling better, the new price would be $249. Multi-Touch Gestures With MacBook Air Trackpad It’ll be interesting to see how useful this is in practice. The only apps that support it out of the box are Apple’s own — iPhoto and Preview for image zooming and rotation; Safari for text scaling. To take advantage of this, apps need to handle new event notifications. Something more or less like “the user is pinching at these coordinates”. No existing apps other than Apple’s handle these events yet. It’ll be interesting to see when (or if?) the other MacBooks get similar trackpads. The UI for the gesture-related settings in System Preferences is really quite clever: big QuickTime movies showing exactly how to perform the gestures and what effect they cause. I’ve never seen a prefs UI like that before, but I think it’s very appropriate — it’s a lot easier to explain them visually than with words. It’s a clever way to allow the UI to serve as documentation. Randy Newman Randy Newman’s keynote-capping scathing anti-Bush administration song was quite a thing. I loved it, and it seemed like everyone around me in the press section was enjoying it thoroughly. But, quite obviously, for humorless Bush supporters, it must have been infuriating. The song is chock full of “I can’t believe he just said that” lines. It’s certainly hard to imagine any other major corporation in the U.S. that would invite Randy Newman on stage to perform a song like that.
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Macworld '09 registration opens today
Filed under: MacworldPull out your credit cards, Apple fans. Registration has officially opened for next January's Macworld Expo in sunny California. There are eight tracks of events to follow this year, including graphic design, digital photography, digital music, IT and more. Plus, Steve Jobs usually shows up with an announcement or two.We'll be covering the events at Macworld '09, so make sure you've got TUAW bookmarked.Read | Permalink | Email this | Comments
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Saying "goodbye" to .Mac
Filed under: Internet, .Mac, Apple History, MobileMe Tonight, we will all say "goodbye" to .Mac, a service that has been a small part of Apple for almost 8 years. iTools, .Mac's predecessor, was launched on January 5, 2000 at the Macworld Expo in San Francisco and was a free service that included a HomePage, iCards and the much coveted @mac.com e-mail address that is common place today (as well as the forgotten 'KidSafe,' which was a database of kid friendly websites Apple compiled so you could make sure your children weren't up to no good on your Mac). As more users came to service and the cost of bandwidth went up, Apple began charging for the service and called it .Mac. The name ".Mac" was born at the Macworld Expo in New York on July 17, 2002 and provided several new services including: a beefed up iDisk (with a dizzying 100 megs of space), Backup, and a free copy of Virex. On September 17, 2002, Apple announced that it would discontinue the free iTools service in favor for .Mac. That brings us to, well, tonight. Apple is scheduled to take down .Mac and replace it with a newer, rebranded service named "MobileMe." While some scoff at the name, TUAW can't help but see the other side of the picture: look how far iTools has evolved over the past 8 years. So, join us in saying, "So long old friend, we hardly knew ye." Do you have a favorite story to tell about iTools or .Mac? Be sure to mention it in the comments below! Apple is scheduled to take down the .Mac service between 6 p.m. and 12 p.m. pacific time.Read | Permalink | Email this | Comments
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2008 Macworld to feature new training, educational programs
Posted by Dennis SellersIDG World Expo, the producer of tradeshows and events, has announced what it says is the largest selection of in-depth training and educational opportunities ever presented at a Macworld Conference and Expo.
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MacLive Expo hits London
Filed under: Other Events, TUAW Business, Apple"A Mac Expo. In London?" I hear our American readers cry. Yes, it's true. There's Mac shows this side of the pond too, didn't you know. As it happens, TUAW will be paying a visit to the MacLive Expo London which runs from October 25th - tomorrow - through til Saturday October 27th. Coinciding with the launch of Leopard (how convenient) there's a plethora of seminars, hands-on sessions, theatres and the show floor itself to enjoy.If you're paying the Expo a visit on Friday, it might be worth noting that instead of competing with rush-hour London (not to mention an indubitable crowd at the Regent Street Apple Store), you can pick up a copy of Leopard at the show. Organisers have chosen to extend the show's hours until 6.30pm (Friday only) to allow visitors to pick the new OS from resellers who will be on the show floor.The MacLive Expo is being held at the National Hall, Kensington Olympia, London. See you there!Read | Permalink | Email this | Comments
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★ The Fear
The NDA is dead, yes, and good riddance, but there remain serious problems with the way Apple is managing the App Store. It boggles my mind that there remain so many people who don’t see this. This piece by Dan Kimerling at TechCrunch is one example; various of the reader comments on Jason Snell’s piece for Macworld last week are another.1 One factor, perhaps, is the tendency to see everything in terms of extremes. Black or white, good or bad. But this debate is not about wanting Apple to make radical changes, such as, say, changing the iPhone from a closed platform to a more open platform a la Android. There are reasonable arguments to be made that a more open iPhone platform would be good not just for iPhone developers, but for Apple and its shareholders. But those arguments aren’t what this debate is about. This debate is about wanting Apple to make minor changes — a slight but very significant course correction. Put another way, this is not about the big picture scope of what kind of hypothetical App Store (or Stores, plural) Apple should have created. That train left the station long ago. This is about the specific details of the App Store that actually exists, and the rules that govern it. I believe that a closed, controlled App Store can work, but by definition that requires developers to place trust in Apple. The problem is that Apple is managing the App Store in certain untrustworthy ways. And I mean trust more in the sense of stability than honesty — like in the way you need to trust a ladder before you’ll climb it. Here is a complete list of what Apple must do to increase developers’ trust in the App Store system: State the rules. Follow the rules. That’s it. This is so clear that even those who are arguing the other side — that Apple’s App Store stewardship is just fine as it stands today — have jumped through hoops in an attempt to argue that Apple’s exclusion of Podcaster was in fact in accordance with the iPhone SDK Guidelines. Kimerling, in his “Stop Complaining About Apple and the App Store” piece, writes: When you create the platform, you set the rules. If Apple wants to restrict iPhone applications to those that do not compete with features built into the iPhone, well, they can go right ahead and do so. It is right in the SDK’s user agreement. That’s just not true. The iPhone SDK Agreement, at least by the standards of legal contracts, is written in clear, straightforward English. (Apple’s lawyers, in the opinion of yours truly at least, are good writers.) The rules it lays down are clear. And Podcaster doesn’t break any of them. Given any set of rules, there will always be edge cases. Judgment must be rendered, and, inevitably, some will feel edge cases were judged the wrong way. But the reason iPhone developers (and prospective iPhone developers) are appalled by Apple’s rejection of Podcaster and MailWrangler is that neither app was near any edge defined in the SDK guidelines. Podcaster was rejected for duplicating the podcast features in iTunes and the iPhone “iPod” app. MailWrangler was rejected on the following grounds: Your application duplicates the functionality of the built-in iPhone application Mail without providing sufficient differentiation or added functionality, which will lead to user confusion. The word “duplicate”, in any conjugation, does not appear in the iPhone SDK Agreement. Not a word about it. And there is clearly no general rule about third-party apps duplicating the functionality of the iPhone’s built-in apps. PCalc, along with a handful of other calculator apps, duplicates every single feature of the built-in Calculator app. There are dozens of note-taking apps that compete with Notes; MagicPad goes so far as to use the same icon as Apple’s Notes app, just with different colors. There is an entirely category in the App Store — an entire category — for weather apps, several of which “duplicate” the entire functionality of the built-in Weather app. So, not only judging by the rules set forth in the iPhone SDK Agreement, but also by the existence proof of hundreds of apps currently published in the App Store that duplicate (which is really to say compete with) built-in iPhone apps, no reasonable person would have expected Podcaster or MailWrangler to be rejected. So their rejection is problematic on three fronts. First, the submission process is such that an app rejected at the conceptual level — one that cannot be tweaked or fixed to gain entry upon resubmission, but whose fundamental premise is rejected by Apple — such an app is only rejected after it has been written. The developer does all of the work to produce the app and only then finds out it was all for naught. Second, there are clearly rules which are not listed in the SDK guidelines. Third, in its explanations for the rejections, Apple is not stating what these actual unpublished rules are, and is instead offering as the reason this “it duplicates a built-in app” rule which, given all the aforementioned counterexamples that have been accepted into the App Store, isn’t actually a rule at all. The explanation is clearly false. Taken together, these three factors lead to The Fear, which is that developers cannot trust the App Store process. You can spend all of the time and effort it takes to build an app, follow every known rule, and still get rejected. From Apple’s perspective, especially, say, in upper management, it may be all too easy to look at what’s going on with the store — thousands of published apps, a ton of money changing hands — and not see the problem. In the big picture, from both a technical and marketing perspective, the App Store is a grand success. The problem is that the apps that are the most interesting, the most important, are the ones that take the most work to create. And the apps that take the most work to create are the ones that are most likely not even to be made in this environment, because the risk is greater. The more work it takes to create an app, the more you lose if Apple rejects it. Going back to the ladder analogy, the higher you’re trying to climb, the more you need to trust the ladder before you start. It’s not about a handful of developers who’ve had their apps rejected. It’s about all the other developers who are now spooked, and that the ones who are the most spooked are the ones who harbor the grandest, boldest, most innovative ideas. Interpolation Regarding a Theory on Which Apps Apple Won’t Allow Developers to Compete With In the absence of revised iPhone SDK Agreement from Apple, we can attempt to guess what the unpublished rules are. With Podcaster, for example, the “follow the money” rule of thumb leads to the conclusion that Apple will not allow any competition with iTunes, because iTunes is a profit source. This is why MailWrangler’s rejection is the one that puts The Fear in my heart. As unjust as the Podcaster rejection appears, if Apple really wants to prohibit competition with iTunes, even anti-competitively, you can at least see the thinking behind the decision. It’s foolish and unnecessary — the fact that iTunes is wide open to total competition on both Mac OS X and Windows hasn’t hurt it at all — and it also quite possibly invites some sort of legal challenge, but at least there is a logical idea behind it. But Mail? Why on earth should Apple care if some third-party email client for the iPhone becomes wildly popular? It makes no sense. iPhone users who use the built-in Mail app don’t pay extra to do so. Mail doesn’t tie users to Apple’s own MobileMe service. In fact, Mail offers specific setup help to work with Gmail, the service MailWrangler is optimized for. If you can make a replacement for Notes and Weather and Calendar, why not Mail? I have a theory. It is more, well, emotional than logical. But it’s the only theory I can think of that makes any sense at all and fits the available evidence. The theory is that there is an unpublished rule that Apple — and in this case, where by “Apple” I really mean “Steven P. Jobs” — will not publish third-party apps that compete with or replace any of the four apps in the iPhone’s default “dock”: Phone, Mail, Safari, and iPod. Go back to Jobs’s original iPhone introduction at Macworld Expo 2007. It was a masterful presentation. Carmine Gallo, writing for BusinessWeek, calls it Jobs’s greatest presentation; I agree. Gallo describes the moment it was unveiled: After laying the groundwork, Jobs builds up to the new device by teasing the audience: “Today, we are introducing three revolutionary products. The first is a wide-screen iPod with touch controls. The second is a revolutionary new mobile phone. And the third is a breakthrough Internet communications device.” Jobs continues to build tension. He repeats the three devices several times then says, “Are you getting it? These are not three separate devices. This is one device … today Apple is going to reinvent the phone!” The crowd goes wild. This “three revolutionary products” pitch was inordinately effective. For one thing, live, in the hall, Jobs completely fooled the crowd, yours truly included. But then as he repeated the three product ideas over and over, while icons representing the three products rotated behind him on screen, faster and faster, it started dawning on us how we’d been tricked. By the time Jobs came out and said that it was just one device that encompassed all three products, everyone in Moscone West had come to that conclusion on their own — a nifty little way of making the crowd feel clever, as though we’d figured out a riddle. But this pitch also worked because it was true. All three of those products sound good on their own. All three in one device sounds insanely great. Jobs was introducing the iPhone simply by describing precisely what it was. A phone, a widescreen video iPod, and a breakthrough Internet communicator. The icons in the iPhone’s default dock represent the core functionality of the device. Phone, Email, Web, iPod. With nothing other than those four apps, the iPhone still would have been a hit. Not as great, but, still, great. Everything else the iPhone’s built-in apps do could be done, to some extent, through Safari: notes, calendars, weather, maps, stocks. There are a few minor exceptions. SMS is one example, but that’s really just an adjunct to the Phone app. Anything that relates to the phone network — voice or SMS — is unavailable through the third-party iPhone SDK anyway. You couldn’t write your own SMS app even if you wanted to. (Apple clearly has no problem with competing chat apps — there are several IM clients available in the App Store. That’s the same basic concept as SMS, but using IP networking.) And so my guess is that while there may not be any logic, there’s at least a notion, if only in Jobs’s mind, that these four apps are sacrosanct because they define the iPhone. Everything else, both from Apple and from App Store developers, is piffle, secondary to those four apps. Harry McCracken’s recent iPhone user survey indicates that iPhone users agree that those four apps comprise the most-used features of the iPhone. But the least essential of the four is Mail. You cannot place phone calls or play music and video from your personal iTunes library using a web browser, but can read and send email through it.2 Millions of people do just that every day, including, I’m sure, many of you reading this essay. And Google’s iPhone-optimized version of Gmail shows just how well it can be done. It’s not just good for web-based mail, it’s just good, period. And so this idea that Apple seems to have that Mail is particularly special is misguided. The Phone and iPod apps are special, because at a fundamental level they perform tasks that cannot be duplicated in a web app. But there’s nothing any more special about Mail than there is about, say, Calendar. Calendar, if anything, is more closely tied to Apple’s proprietary and commercial MobileMe service — Mail works great with any IMAP server, including Gmail, but Calendar only works for online syncing with MobileMe or Exchange. But Apple doesn’t seem to have any problem allowing Calendar competitors into the App Store. Notes Calendar is a $3 Lotus Notes calendaring client. Exchange Remote Calendar is a $10 is a $10 calendaring client for Exchange. If these are OK, why not a dedicated Gmail email client? The only explanation is that Mail is deemed untouchable and Calendar is not. The real test would be for someone to write a dedicated Google Calendar iPhone app — but given what happened to MailWrangler, it might be hard to find someone willing to try it. In short, my theory is that Mail is on the do-not-compete list not because there’s any strategic reason for Apple to do so, but simply because of a vague notion that Mail is one of the iPhone’s defining apps. This notion is wrong. Mail is important, but there’s nothing about it that needs to be protected from competition. End of Interpolation, Back to the Three Problems, Which, Due to the Grotesque Length of the Above Interpolation, I Will Remind You Are: (1) App Ideas Are Rejected Only After the Apps Are Actually Built; (2) There Exist Secret Unpublished Rules Regarding What Is Allowed; and (3) When Apps Are Rejected for Violating the Unpublished Rules, Apple Refuses to State Just What These Rules Are One thing that would make a difference would be a submission process whereby developers could submit their application ideas to Apple in advance, to find out if they’re OK. That’s how it works on game platforms from Nintendo, Sony, and Microsoft — developers submit a detailed proposal and wait until they get the green light before actually building the game. That sounds good, but there are problems with the idea. For developers, it would require an additional level of trust in Apple. Ideas are less valuable than actual implementations, but the more original an idea is, the less comfortable you are to share it. And for Apple, it would require significantly more work. They’d still need to examine and approve the actual shipping applications, but now they’d also have to examine and consider application proposals. The world’s hard drives are littered with abandoned unfinished software projects — there would surely be far more proposals submitted for consideration than there are actual iPhone applications. As it stands today, Apple is already struggling mightily to keep up with the work of approving new and updated application submissions — the typical turnaround time is between one to two weeks. Perhaps Apple could offer this as a service limited to ADC Select ($499) or even Premier ($3,499) members. The service is needed most by the developers who are considering the biggest apps, most of whom either are already paid ADC members or wouldn’t bat an eyelash at the cost of joining. It wouldn’t be democratic, but it might make it feasible. Platforms like Wii and Xbox ship maybe a few dozen titles a month, tops. The App Store has published 3,500 titles in just three months. (And it costs far more to join the developer programs for gaming consoles than the $100 iPhone SDK fee.) More important, though, is for Apple to address problems 2 and 3, by publishing in the iPhone SDK Agreement all of the rules they’re using to evaluate applications. If we’re not allowed to write email or podcast clients, say so. If something unforeseen comes up, Apple should make a decision, and then publish the new rule. Rules you disagree with are frustrating. Rules you don’t know about are scary. I will also note that, to my knowledge, not a single published iPhone developer has spoken out in favor of the App Store’s current rejection policies. Those developers who have spoken are against it. Those who see no problem are not themselves iPhone developers. ↩ Even if Apple were to come to its senses and allow third-party developers to write competing email clients, the built-in Mail app would hold one significant technical advantage, which is that it runs in the background. In fact, background processing is the one factor that unites the four dock apps. Phone, Mail, Safari, and iPod all continue running the background; no other apps, including those from Apple, do. ↩