Oberon Media partners with TransGaming

Posted by Dennis SellersTransGaming has announced an agreement with Oberon Media, a multi-platform casual games company, to license TransGaming's SwiftShader graphics rendering software for use in its Dream Day casual game titles.

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Oberon Media launches Bubble Town: Party Planet for the iPhone, other platforms

Posted by Dennis SellersOberon Media, a multi-platform casual games company, has moved into the micro-transaction (MTX) space as part of its overall corporate strategy to engage in segments that deliver strong monetization for partners of its Game Center platform.
Wall Street Breakfast: Must-Know News

Top AIG execs threaten to quit over pay. Five top AIG (AIG) executives are reportedly ready to quit over worries about the government clipping their pay packages. Pay czar Kenneth Feinberg has already reduced compensation for AIG's top 13 employees by 57%, and is currently working on the next 75; sources say some Fed and Treasury officials have urged Feinberg to ease up. The uprising was apparently initiated by AIG general counsel, Anastasia Kelly; she's joined by the heads of one of AIG's international life-insurance businesses, its financial-services division, its international property-and-casualty-insurance businesses, and its U.S. property-casualty business. A key point of contention is the so-called golden-parachute severance payments executives are currently eligible for. Citi, Treasury at odds over TARP exit. Citigroup (C) may have to wait before shaking itself free of the Treasury's 34% stake, because the Treasury is concerned such a sale might weaken the bank's cause with investors should it need to raise capital. Citi is trying to convince the government to allow it to repay its remaining $20B in TARP loans within the next ten days, short of which it will be forced to wait until mid-January, but the Treasury wants to wait until the bank and regulators agree on a broader plan to repay all obligations under that plan, including government guarantees on $301B of devalued securities and other assets. Treasury sees smaller TARP loss. The Treasury has done such a good job in stabilizing the U.S. financial system that the projected long-term cost of the TARP is now at least $200B less than previous estimates, according to a Department official. The administration had estimated that taxpayers would have to shoulder $341B in costs under the program, but higher-than-expected returns on the Treasury's investments to stabilize the system have more than halved that number. In a speech Tuesday, President Obama is expected to talk about using leftover TARP funds for job creation, although he may hit resistance from Republicans who want to use such funds for deficit reduction. Publishers look to close digital ranks. In an effort to exert greater control over their financial futures, five print publishers have teamed up in a new digital venture, sources say. The venture, to be announced this week, will create a digital store and common technology and advertising standards to sell titles on electronic readers. The venture is spearheaded by Time Inc. (TWX) and includes News Corp. (NWS), Conde Nast Publications, Hearst and Meredith (MDP). The partners are all paying an initial ante, but are as yet unclear on a number of key issues. "Now that this transition is underway, the big thing is to figure out what is going to work for consumers, how you make the best offerings and get them out there, and underneath that how it is delivered," one executive said. BIS sounds risk alarm. The Bank for International Settlements stated in its latest quarterly report, published over the weekend, that banks may once again be lured to take big risks because of rock-bottom interest rates. The study found evidence of a significant link between an extended period of low interest rates prior to the financial crisis and banks' risk-taking, which it said could consequently fuel new asset price bubbles. BIS also noted the volume of international debt securities issued in Q3 fell 16% from Q2, to $1.998T while net issuance almost halved to $475B. Total turnover in exchange-traded derivatives was stable at $425T, which is about 60% of the volume seen before the financial crisis. BHP, Rio ink iron ore JV. Mining giants BHP Billiton (BHP) and Rio Tinto (RTP) signed an agreement over the weekend to combine their iron ore operations in Western Australia, a deal they say will save them $10B a year. But the deal faces significant regulatory hurdles due to concerns about excessive dominance of the iron ore market. Originally outlined in June, the deal was formalized Saturday; the companies anticipate completion of the deal in the second half of 2010. The statement made no mention of any payment from BHP to Rio Tinto, which has the larger iron ore production, but a figure of $5.8B had been proposed in earlier negotiations. Under the plan, each company would own 50% in their combined Western Australian iron ore assets, but would continue to market the ore separately. Chevron makes 'clean' push in Australia. Chevron (CVX) entered an agreement worth $82B to supply liquid natural gas to Tokyo Electric Power Co. out of Australia, where its Wheatstone venture is based. Chevron and competitors are investing heavily in Australia as they angle for a larger slice of the LNG market. The deal will help vault Chevron up 14 notches in 2016 to the No. 6 spot in global rankings. Payback time for U.K. banks? While U.S. politicians grouse about bank ingratitude, the U.K. government is contemplating more direct action: making banks pay taxes that could raise anywhere between several hundred million pounds over one year to more than �1B a year for 2-3 years in taxes. The measure, which could be announced as soon as Wednesday, would apply to U.K. banks such as Barclays (BCS), HSBC (HBC), Royal Bank of Scotland (RBS), as well as the British arms of overseas firms, such as Goldman Sachs (GS), JPMorgan (JPM) and Deutsche Bank (DB). However, timing of such a move remains uncertain amid "formidable practical obstacles." Intel cans Larrabee. Intel (INTC) said it's yanking plans to sell a consumer version of its much-touted, much-delayed multi-core graphics chip - Larrabee - which was meant to establish a new area of competition with Nvidia (NVDA) and AMD (AMD). Intel said it had decided not to offer the chip at all as a conventional product, though it will make it available as a platform to help programmers design new applications that can carry out computing tasks in a parallel fashion. "The silicon and software development are behind where we hoped to be at this point in the project," an Intel spokesman said. Intel said it will provide an update about future versions some time next year. Amazon denies store report. Amazon.com (AMZN) said it has no plans to open walk-in stores in London or anywhere else, contrary to a report over the weekend that said the internet e-commerce giant was looking to cash in on so-called "click and collect" shopping. Kuwait turns profit on Citi. The Kuwait Investment Authority, the Gulf country's sovereign wealth fund, said it sold a $4.1B stake in Citigroup (C) and that it made a $1.1B profit (37.7% return) in the process. The authority converted its preferred shares to common shares after working out a deal with the bank, selling all of the shares for $4.1B. The KIA invested $3B in Citi and another $2B in Merrill in 2008 as Wall Street lenders turned to outside investors to replenish capital hit by subprime-mortgage losses. SWFs have been unwinding their investments in Western banks after stocking up on big names when share prices hit rock bottom during the global financial crisis. Hershey gets sweet with Nestle. Hershey Foods (HSY) has been in contact with Switzerland-based Nestle (NSRGY.PK) about teaming up to buy Britain's Cadbury in a counter-move to Kraft's hostile offer, sources say. As expected, Kraft launched a formal unsolicited �10.2B ($17B) bid on Friday. Hershey said in a Nov. 18 regulatory filing it was “reviewing its options.” In a statement this morning, Cadbury said it will formally respond to the Kraft offer on December 14. GM cedes JV control to SAIC... In a trade-off it hopes will give it a higher stake in another China JV, General Motors said it has agreed to let China's SAIC take control of their JV, where SAIC will now have a 51% stake. GM said the transfer was necessary to help SAIC consolidate earnings from the Shanghai GM joint venture, which local financial regulations barred as a 50/50 partnership. In return, GM hopes to get a higher stake in the producer of Wuling micro minivans, a JV owned by GM, SAIC and the government of Guangxi province in southwestern China. GM, which has a 34% stake in the venture, is planning to expand in Hong Kong and then India early next year. ...and hires recruiter for CEO job. As GM scrambles to find new growth models, it has hired a recruiter, Spenser Stuart, with orders to find a permanent CEO who has extensive global, manufacturing and turnaround experience. Importantly, the automaker is hoping to attract someone with operating experience in Asia because "next year, GM expects to sell more cars in Asia than North America," a source said. Sources said GM also wants someone who can work well with U.S. government agencies and prepare the now private manufacturer for an IPO. Early Monday, GM appointed Tim Lee as president of GM International, succeeding Nick Reilly - thought to be the beginning of a major overhaul to the carmaker's ranks. Apple adds Lala to iTunes list. Apple (AAPL) confirmed it bought Lala Media, the fast-streaming online music company that lets users pay just $0.10 to access music. While terms were undisclosed, one report said Apple got away with a big discount. The technology gives users permanent access to web songs that can be streamed but cannot be downloaded to a user's computer hard drive or to portable players like iPods. The three-year-old company is developing an iPhone application that would greatly expand the service's reach, by making Lala web songs available on the go via the phone's wireless internet connection. Geithner: Goldman would have failed. Treasury Secretary Timothy Geithner said Goldman Sachs (GS) executives were wrong when they claimed in an interview the firm would have survived without government help at the peak of the crisis. "None of them would have survived," Geithner said over the weekend. He also directed more barbs at Wall Street's compensation culture, saying: "We have to end that era of irresponsibly high bonuses." Today's MarketsOverseas markets were mixed Monday. Stock futures have moved lower overnight, while Treasurys are poised to carry significant gains into the week's first session.
Will Google's Android Play DOS to Apple's iPhone?

Daniel Eran Dilger Today's broad array of smartphone operating system contenders are offering lots of potential answers to a problem that only requires one. It appears the market has two options ahead: either pool generic hardware makers behind a single operating system and deliver a smartphone marketplace that resembles the Windows PC market, or watch them fall to a dominant leader and have a smartphone market that resembles Apple's iPod ecosystem. This decision isn't going to be made by a class of intellectual elite, or by government mandate. it's going to be made by the market itself. Here are the factors that will influence the outcome, either marginalizing Apple's iPhone into a niche as the company has twice experienced previously at the hands of DOS in 1981 and Windows in 1991, or positioning it as the dominant leader as Apple has achieved for itself with the iPod since 2001. The third segment in this series looks at Google's Android and the Open Handset Alliance as a possible “DOS-attack” against Apple's iPhone. Subsequent segments will look at Nokia's newly opened Symbian and other mobile contenders challenging the iPhone. Will the iPhone Meet its Match from a Modern Day DOS? Will Windows Mobile Play DOS to Apple’s iPhone? Will Google's Android Play DOS to Apple's iPhone? Will Symbian Play DOS to Apple's iPhone? Google Acquires Android. In 2005, Google purchased a startup named Android, which had been in business for nearly two years. The secretive startup was known only to be working on software for mobile phones. It was being run by a who's who of mobile industry veterans, including Andy Rubin, the founder of Danger. Rubin had earlier worked at WebTV along with Chris White and Andy McFadden, both of whom had also joined Android. Richard Miner of Orange and Nick Sears of Tmobile also brought their mobile provider experience to Android. At the time of the acquisition, Google didn't announce any plans for Android and instead only told BusinessWeek, “We acquired Android because of the talented engineers and great technology. We're thrilled to have them here.” It appeared that Google was only going to be expanding its search services for mobile phone users, along the lines of the Google SMS answer system it had recently released. Google Buys Android for Its Mobile Arsenal - BusinessWeek Windows XP Media Center Edition vs Apple TV: The Fall of WebTV The GPhone Myth. As reports began to leak out about talks between Google and hardware makers throughout 2007, rumors began to fly about “the GPhone,” a competitive offering that was supposed to take on the iPhone. Some phone enthusiasts hoped Google would jump in to rescue the struggling OpenMoko project and turn it into a viable project that could attack Apple's new smartphone. In October 2007, I printed the Great Google GPhone Myth, taking apart the idea that Google would be directly competing against the iPhone, and describing that Google was really working on a free alternative to Windows Mobile as a conduit for getting its search and related services on a broader variety of mobiles. Google's services were already on the iPhone. In November, Google played its hand: it had organized a consortium of companies called the Open Handset Alliance to develop open standards for mobiles. The first product from the group would be Android, a mobile operating system built on the Linux kernel. Google wasn't getting into the phone handset business at all; it was only making sure that its mobile search products would not risk being marginalized by the threat of Windows Mobile on phones in the same way Microsoft had been working to leverage its PC monopoly to push Google search off the Windows desktop. The Great Google gPhone Myth Introducing Android: Leader of Linux. Two weeks later, Google released an early version of the Android software. On top of a Linux kernel, Android uses a specialized version of a Java Virtual Machine that takes Java language code and turns it into what Google calls “Dalvik bytecode” rather than Java bytecode as a standard JVM would. This allows Google to leverage existing and familiar Java language tools without paying Sun for a Java license. Like Mac OS X and its fraternal iPhone OS, Android includes a variety of open source libraries, including SQLite and WebKit. On top of that, Google developed a series of frameworks that handle the tasks Cocoa Touch does on the iPhone. Android also bundles a set of applications. While Apple adapted its existing Mac OS X to work in a mobile environment to create the iPhone OS, Android is more like a customized Java environment running on a specialized mobile Linux variant: elements of maturity in an otherwise experimental new platform. What is Android? -Google Android was by no means the first mobile OS using Linux. Both Palm and its amputated ACCESS software arm have Linux-based mobile platforms. Nokia has Maemo, which it uses in its Internet Tablets, and also recently acquired Trolltech and its Qtopia mobile Linux platform. Motorola has teamed up with MontaVista Software to use its Mobilinux. Intel created the Moblin project for mobile Linux, aimed at Internet devices. Google's OHA also isn't the first consortium to attempt to standardize a mobile Linux platform. The OSDL started the Mobile Linux Initiative to define requirements for hardware; the Consumer Electronics Linux Forum (CELF) then worked to define various phone profiles aimed at the Japanese market; the Linux Phone Standard (LiPS) Forum tried to do the same thing in Europe. In 2007, LiPS was folded into the new LiMo Foundation, along with the OSDL. All of these committees have had some overlap and some complementary features. Several of Google's OHA partners are also LiMo members, including NTT DoCoMo, Wind River, and Motorola. So why didn't Google just join LiMo? “LiMo, very candidly, wasn't moving fast enough,” OHA board member John Bruggeman told CNET. Google hopes to herd the Linux cats into a progressive, structured platform that can battle against Symbian and Windows Mobile to succeed as the new DOS of smartphones. Will Google fracture or unify mobile Linux? The Presumption of the Necessity of DOS. The previous segment examining Windows Mobile pointed out how the PC industry as a whole assumed that Microsoft's desktop Windows monopoly would easily take over dominance in the MP3 player market, pushing Apple into a niche position. This was expected because DOS had pushed Apple's early computers into a reduced role starting in 1981, and Microsoft had repeated this again in 1991 when the DOS world migrated to Windows, effectively pruning Apple's Macintosh into a Bonsai platform. The inability of one company to dominate any product category has been frequently repeated by PC industry pundits as a given, despite the fact that history is full of examples of this happening. Sony dominated personal music players for two decades under the Walkman brand even while equally large competitors tried to push it from this position; Nintendo has similarly owned handheld gaming despite ill-fated efforts to grab a piece of its pie by products running a generic platform such as Microsoft's WinCE (Gizmondo), Linux (GP32), and Symbian (N-Gage). In fact, outside of the Windows/DOS PC, there are actually few examples of a generic platform taking over an industry. Nearly every other consumer-facing product uses proprietary platforms: car makers, stereo equipment, appliances and so on typically all use designs custom to their maker. The paradox of the Windows PC market has been that Microsoft's broadly licensed software supposedly saves hardware makers from investing in software development while ensuring compatibility, when in reality it adds significant costs to PC makers while limiting their ability to differentiate themselves. That explains why PC makers have been perpetually merging together and going out of business while Microosft has rolled in money over the last two decades. Parallel efforts to copy Microsoft in broadly licensing an operating system have regularly failed: IBM's OS/2, Apple's Mac OS, Palm's PDA OS, even Microsoft's own efforts to duplicate Windows dominance in other markets, from copy machines to PDAs to smartphones to SPOT watches to music players. The closest copy may be Symbian, but its customers are partners, not simply consumers of a generic third party's operating system as Windows licensees are. That indicates it is not necessary to duplicate the dominance exercised by Microsoft over the PC industry in the smartphone market. Google's Android and Symbian exist more as technology sharing pacts among manufacturers, but both aspire to take Microsoft's DOS role among smartphones. However, the idea that Apple's iPhone must be dethroned by a modern-day DOS, whether Windows Mobile, Android, or Symbian, is not just debatable, but does not sync with the reality of more recent events. Apple's recent history of the iPod further refutes the idea that a software analog to Microsoft is needed. The iPod Emergence: Apple & Pixo vs IBM & Microsoft. Apple's iPod in 2001 made no effort to clone the DOS business model; it actually did the opposite. When Apple entered the market, there were a number of existing MP3 devices using custom software, hardware designs, and DRM codecs. The iPod used off the shelf components to deliver a custom MP3 player using third party software, but Apple also added its own technologies: easy to use sync with iTunes, a fast Firewire interface that made uploading music far faster than the prevailing USB 1.0, and an attractive industrial design. With the iPod, Apple played the role of IBM in 1981, using Pixo's embedded operating system to enter the market quickly, just as IBM had used DOS. The difference was that Apple didn't direct any market attention toward Pixo and added a lot of value on top of that core embedded OS. A modern day Compaq couldn't simply clone the hardware and license Pixo to run on it in order to compete against the iPod, because the iPod was much more than just generic hardware running Pixo software. As the iPod developed, Pixo's role diminished and was eventually displaced. Just like IBM, Apple jumped into a new market just as demand was beginning to explode. Apple made MP3 players far more attractive to a general audience by delivering greater playback capacity than most entry level devices offered, along with an ease of use that encouraged buyers to jump in at the higher end of the market. That left Apple with not only the lion's share of the market, but also by far the most profitable segments of the market. Two decades prior, IBM badly fumbled its play with the early PC and ended up irrelevant in the PC world by the late 80s, sideswiped by Microsoft's DOS and the cloners who were licensing it in parallel, notably Compaq and later HP and Dell. Steve Jobs had witnessed that happen, and was determined to not let it happen again to Apple. Rather than being manipulated by a software middleware vendor as IBM had, Apple worked to incrementally develop the iPod market itself. After consuming the hard drive-based player market, Apple took on the Flash RAM-based market with a tiny hard drive system used in the iPod Mini, and followed up with Flash-based devices of its own in the Nano and Shuffle. This allowed Apple to progressively serve an increasingly wider market, incrementally growing upon an established foundation. With the iPod, Apple became, in effect, an IBM with its own internal Microsoft. Microsoft's Failure Despite Features. In contrast, Microsoft entered the music player market by promoting music player hardware reference designs around WinCE. However, it was unable to ship a finished design until the iPod had become firmly established around 2005. Later branded as PlaysForSure, the devices were sold by various hardware makers and all purported to support the same DRM and the same music subscription services while also offering a broader array of hardware that presented video before the iPod did, supported wireless before the iPod, and so on. Despite these unique features, all of those PFS designs still failed. Microsoft blamed the failure of PFS upon its music store and hardware partners and decided to take Apple on itself in 2006. It relaunched a Toshiba PFS player as its own device under the Zune brand, adding WiFi music sharing features and a larger display than the current Pods had. It failed dramatically as well. Did Microsoft's attempts to float a new DOS among music players fail because of Apple's success, or due to Microsoft's own problems? The failure of the Zune, which followed the iPod model rather than the DOS model, seems to suggest that Microsoft itself was to blame. Consider too that Microsoft's Windows Mobile phones, which use the same underlying operating system as its failed PlaysForSure music players and the Zune, had similarly flopped even before Apple could release a charismatic phone equivalent to the iPod. Of course, when the iPhone was released, it hit Windows Mobile hardest. The iPhone made Windows Mobile Smartphones look ridiculous and underpowered, and made Windows Mobile Pocket PC phones look clumsy and awkward, despite the fact that they both supported a variety of features the iPhone didn't, including the ability to edit documents, capture video, send MMS, and so on. Simply adding on features did not enable Microsoft to compete against Apple. The only conclusion that can be drawn from all this is that competing against Apple requires more than just having a feature arsenal. Microsoft's failures in themselves do not necessarily mean that Google's Android will fail in its attempts to float its own smartphone platform. Why Microsoft’s Zune is Still Failing Microsoft’s Zune, Vista, and Windows Mobile 7 Strategy vs the iPhone Will Google Succeed where Microsoft Failed? Microsoft's demonstrated inability to successfully enter consumer markets for MP3 players and smartphones has given observers little faith that the company will somehow turn things around in late 2009 when its next generation of devices are expected to be released. However, prior to that the first fruits of Google's efforts to build its own smartphone operating environment will arrive. Will Google's Android take over Microsoft's crown as the “DOS vendor” among smartphones? Supporters of Google's Android project point to some parallels between Android for smartphones and Windows on the PC: Android will allow hardware makers to differentiate in ways that can offer features Apple can't (or doesn't want to); it should allow software developers to offer features Apple does not allow on the iPhone; it embraces open, hobbyist experimentation in ways that Apple currently isn't; and it opens the potential for content providers that Apple is not interested in allowing. Openness is Android's key competitive feature. Will all this openness allow Google to unseat the iPhone to become the primary platform developers want to participate in, and subsequently soak up the market for third party hardware makers that Windows Mobile serves? While Google currently has no market share due to the fact that no Android phones have yet shipped, it does have broad vocal support from a variety of the same kinds of hardware manufacturers that supported DOS and Windows and helped to make those platforms successful in the desktop PC market. HTC and Android. The first Android phone is expected to be the HTC Dream; Taiwan's HTC (High Tech Computer) also manufactures Palm's Treo Pro phone as well as many of the most visible Windows Mobile devices. In addition to models produced under its own name, HTC also sells Windows Mobile devices under the Dopod brand, as well as no-name phones branded by providers, such as AT&T, Orange, Sprint, T-Mobile, Verizon Wireless, Vodafone, and others. HTC will also be building the XPERIA X1 Windows Mobile phone for Sony Ericsson. HTC was quick to throw its support behind Android despite its long term alliance with Windows Mobile. Why would it so enthusiastically support an unproven platform from a company that has no experience in consumer hardware platforms? One can only assume that HTC is not happy with the current state of Windows Mobile, and desperately wants another “DOS” to succeed where Microsoft's has so spectacularly failed. As an Original Design Manufacturer for Palm, HTC watched as Palm adopted Windows Mobile in place of the Palm OS and subsequently fell even deeper into crisis. Palm's only successful phone since has been its Palm OS-based Centro. HTC undoubtedly sees Android as its ticket to becoming the next Dell, but without a similar dependance upon Microsoft. Android for mobile phones is essentially playing the role of Linux for PCs, except that it has the backing of a major company behind it. Can Android Take on the iPhone with Openness as its Feature? As great as this sounds, it's important to consider that Linux on the desktop has made no significant progress in eating into Windows dominance after a decade of trying. Being open, free, flexible, and decentralized hasn't been enough of an advantage to get consumers to migrate from Windows to Linux in any fraction of significance. Similarly, in the music business, Linux-based MP3 players have had no impact on the iPod, despite offering more features, flexibility, support for additional codecs, and so on. In the mobile phone area, Linux enjoys a sizable portion of the smartphone market, but this is almost entirely due to phones sold by Motorola in China, where the advantages of Linux' openness are void. Motorola's Linux phones offer nothing to users in terms of openness or flexibility, and are really no different in terms of features than other appliance 'feature phones' based upon closed operating systems. And again, a key problem with assaulting Apple in a feature war is that neither the iPod nor the iPhone became popular by being “highly featured.” They both delivered perhaps 80% of the functionality found in all other devices in the market. Rather than trying to match every feature and cater to every niche as Microsoft had with Windows Mobile, Apple's devices did a few things very well at launch, and incrementally developed into full featured devices that still lack some of the more unique features of their competitors. Further, in terms of openness, the demographic that embraces Linux' characteristic freedoms is not the same as the demographic that buys smartphones in quantity and then pays for data service. This is a critical fact to consider because a big part of the iPhone's success stems from the fact that it is being pushed by mobile providers who want to capture the cream of the market willing to pay a premium for data services. The Frankenphone. Combining the fractured aesthetic of HTC's Windows Mobile phone hardware with Android's software, based upon Linux' perpetually unfinished DIY openness and Google's Java-like development platform, will not result in a product similar to the iPhone. Instead, it will look a lot like phones that have already failed in the market. Apple's advantage comes from slick hardware designs with a close attention to detail, combined with software that purposely does less so that it can do what it does better. Even Apple's own conservative attempts to broaden its software capabilities with iPhone 2.0 have resulted in instability problems that can be blamed upon both Apple's early releases of its phone operating system and software from inexperienced third party developers new to the platform. Would the current frustrations with iPhone 2.0 be somehow mitigated by additional openness that also embraced all kinds of variables from different hardware makers with less quality control than Apple, a loose committee of additional cooks working to serve up operating system features targeted at every possible conceived need, and a wider third party software group with fewer constraints on illegal behaviors? The Failure of Open. While it is politically unpopular to criticize the well meaning efforts of open source contributors, the failure of Linux on the desktop, the failure of the vaporware Indrema game console, and the failure of the OpenMoko project to deliver a workable phone within a year of its deadline all underline the serious problems open development faces in the world of consumer oriented devices. Open has simply failed to deliver on its promises in the world of consumer hardware. OpenMoko was supposed to release its first mobile phone to consumers for $250 several months in advance of the iPhone. When the iPhone shipped, the group then announced new plans to get its phone out by the end of 2007. Instead, this spring the group announced new plans to move to an entirely different development platform, and ship its phone mid year for $400 with limited functionality and incomplete software outside of basic GSM phone features. Linux's notable successes, from Motorola's Linux phones to the Tivo DVR to Linksys Routers, have often come without any associated openness or freedom, and were instead delivered simply to provide their manufacturer with a free kernel to build upon. This indicates that while Linux may find its way into an increasing number of smartphones, it will likely not be accompanied by the glorious freedom of an open development environment Google has said it would offer with Android. Apple iPhone vs the FIC Neo1973 OpenMoko Linux Smartphone Can Google Succeed Where Open Has Previously Failed? Despite “openness” being Android's strongest competitive feature compared to Apple's iPhone, Google recently revealed that its wide-open development model is intentionally gravitating towards a closed association of top tier partners due to practical considerations. In July, Google accidentally sent out a notice that revealed that it had been seeding private SDK updates to only a subset of its contributors, angering those who believed that Android would be as open as Linux on the desktop or the OpenMoko project. Further, Google has restricted initial development to higher level APIs just as Apple did, further indicating that Google itself realizes that being wildly open to impress a minority of hobbyists will not result in the commercial success of its new platform. That serves to neuter Android's primary advantage over the iPhone. Without delivering on the premise of being wide open, Android is really just a less mature set of Java libraries used to create a specialized binary that runs on a Linux foundation. Unlike Apple's iPhone, Android phones won't have a slick user interface developed by professional artists, nor the iPhone's legacy of mature software development frameworks crafted over the last thirty years, nor the iPhone's tightly integrated hardware with award winning industrial design, nor its marketing power tied into the iPod and Apple's retail stores. Android won't be an open iPhone, it will only be a Windows Mobile phone with a better kernel that runs specialized Java software instead of Win32 or .NET code. Don't expect consumers to be impressed by that. The Biggest Missing Feature. There is one remaining factor that strangles to death any last remaining hope that Android might assassinate the iPhone and assume the crown of the “DOS of smartphones.” That is: Android delivers zero price advantage to consumers. In 1981 and 1991, consumers who wanted Apple computers faced the sticker shock of a somewhat arrogant price tag. Apple sold its computers, as it still does, at the higher end of the market, but there was simply far more range in prices available. In 1981, that meant the Apple II was $2600 and the new Apple III was $3500, even before you added a monitor. On the low end, Commodore sold its far less powerful, but “still a computer” Vic-20 for $300, while IBM entered the market with the IBM PC at $3000. Over the next few years, Apple focused on delivering additional sophistication at the same price, releasing the $10,000 Lisa and then the $2,500 Macintosh. IBM continued selling PCs in the same $3,000 to $10,000 range, but other DOS PC vendors began selling machines at prices that ranged as low as $1500. That left Apple with a roughly $1000 price premium over low end PCs. The products weren't really comparable, but consumers only saw the huge price difference. In 1991, Apple was still selling moderate to high-end Macintoshes for $3,800 to $10,000; the crippled Mac LC was $2500, and obsolete-at-birth Mac Classic ranged from $999 to $1500. Windows allowed PC makers to ship a functional $1500 PC and claim a rough approximation to Apple's $2500 entry level system, maintaining that apparent $1000 price premium. Today, pundits are lucky to find a Dell or HP system that is even a couple hundred dollars less than a comparable Mac. However, in the smartphone business, the iPhone 3G is now the same price, if not less, than generic competing phones on the market. Even more significant is the fact that the price of the phone hardware is nearly nothing compared to the cost of the service plan. This fact simply eases any price premium that could cause buyers to flock to a smartphone running a generic operating system over buying the iPhone 3G, regardless of whether it runs Windows Mobile or Android. 1990-1995: Planting Software Seeds Android Partners Have Already Failed. That same pricing principle similarly prevented buyers from considering many of the alternatives to the iPod. While Apple's original iPod models were more expensive than many of the first MP3 players on the market, they were price competitive with models offering similar features. By 2004, it was Apple who was undercutting MP3 competitors on price. Microsoft offered zero price advantage when it began selling the Zune, a major factor in its failure, but Microsoft simply couldn't out-price the iPod; it was already losing money offering the Zune at the same price as the iPod. Apple now has tremendous market power in buying RAM and other components that will prevent any competitors from being able to offer a huge discount over the iPhone's $199 price tag. Even if competitors were to give their phones away, they would only offer a $200 discount to users who would then still need to pay the same mobile fees to use the phone. Android's other partners, including Samsung and LG, have already failed to capture any significant market share in the music player market. Are they going to maintain their position as smartphone makers now that they face similar competition from Apple, its iPod ecosystem, its iTunes Music and Apps Store, Apple's retail store experience, and other factors that are pushing the iPhone? If they can, it is not obvious how partnering with Android will help. Other Problems for Android. Android was announced in early November 2007 and was followed with an early preview SDK within a couple weeks, a month ahead of Apple's initial announcement of the iPhone 2.0 SDK. However, between March and July 2008, Apple delivered nine progressive releases of its SDK, opened its App Store, and sold 60 million apps, raising $30 million to support iPhone software development in just the first month. It has since released three more SDK updates to developers related to iPhone 2.1, which is expected next month. Android just published its first open SDK beta update earlier this week, warning developers that “applications developed with it may not quite be compatible with devices running the final Android 1.0.” Additionally, Android still has no phones available. By the time the HTC Dream is expected to launch, Apple will have an installed base of around ten million iPhone (and iPod touch) users supporting software development through iTunes. The business model for selling Android apps is no better than that for selling jailbreak iPhone apps: there is no iTunes Apps Store to promote them, so users will have to track them down on their own. Android developers also have no real freedom that jailbreak iPhone developers lack. The only difference is that there are ten million iPhones to sell jailbreak apps to, and currently zero Android phones. If selling a jailbreak iPhone app sounds like more trouble than its worth, imagine trying to sell Android apps to a non-existant audience. Now add the official iPhone App Store into the mix, where publicity, promotion and profits are booming. What platform is going to have the most applications? How many users will flock to a smartphone platform with no apps? The wisdom of releasing a desirable phone and achieving a significant installed base before releasing an SDK makes a lot more sense in retrospect. Additionally, while Apple has a decade of experience in shipping regular updates to Mac OS X and its Xcode developer tools, Google has only shipped a random assortment of web-oriented SDKs (a number of which have been abandoned) as a tangent to its core business of selling advertisements. When the Android SDK 1.0 is finished later this year, developers will not only lack an installed base to sell their apps to, but will also have no high profile market for selling their apps in, and subsequently no financial incentive to develop applications that add value to the Android platform, just like Linux on the PC desktop. Around the same time, possibly within the next month, Apple will be shipping its second major OS release: iPhone 2.1. Apple will also be upgrading its entire user base to the new software so that developers will have a cohesive platform to target. This mirrors the efforts Apple has taken to upgrade its Mac OS X users to the same reference release. Mobile developers will be seeing money pouring in via iTunes while crickets chirp in the Android section of various mobile online stores. Apple’s iPhone Vs. Other Mobile Hardware Makers: 5 Revenue Engines Same Same, But Different: DOS Model Problems. Android developers will also have a series of other problems to manage. Like Windows Mobile, Android is intended to support everything, from BlackBerry-style keypad phones with a small touchscreen to the simple Windows Mobile Smartphone form factor lacking a touch screen to iPhone-like full size touch screens. Also like Windows Mobile, Android phone makers will have the option to leave off Bluetooth, WiFi, GPS location services, graphics hardware acceleration, and so on. Each Android phone will also have unique camera hardware, support for different video and audio codecs, and varied support for other differentiating proprietary services demanded by mobile operators. This will force developers to to make complex decisions regarding the lowest common denominator they choose to support. So while the iPhone will have a cohesive feature set, a managed software environment, and a functional market, Android will be a loose federation of hardware makers selling the same random features found on Windows Mobile today, with a chaotic development environment that lacks any central market for users or developers. And it will be run as an experiment by a company with no experience in consumer hardware or platform development. The Missing Tap. One specific example of the “DOS model problem” is that Android currently does not support multitouch. It's not touched on in the API, and Google quietly tap dances around its omission. Why no multitouch? Because multitouch screens are expensive, and most OHA hardware members are more interested in making a profit in a competitive phone market rather than impressing consumers as Apple did with the iPhone. Most existing smartphones, even those trying to directly rival the iPhone, use a stylus driven, pressure sensitive tap screen or a simpler, cheaper touch technology that lacks support for sensing multitouch. The iPhone's screen can actually sense up to five fingers at once, but the primary feature multitouch offers on the iPhone is the two fingered tapping and the pinching effects everyone associates with it. Android could certainly support multitouch if there were a demand for it, but that's the point: Google knows that its hardware partners are cheap and unlikely to put out hardware that actually competes with the iPhone. Instead of using expensive technologies that deliver clever yet largely invisible functionality, OHA members, just like PC makers, are far more likely to add flashy, impractical gadgety fluff that's cheap to tack on, such as slide out keyboards, neon tubes, and scratch and sniff stickers. That's how you impress gullible nerds on the cheap. Google itself is blowing smoke and erecting mirrors to distract from the reality that it being a “DOS vendor” means supporting bargain basement hardware from penny pinching duplicators. Android has been demonstrating some “wow” features such as a Street Maps app that pans around based on an internal compass in the demonstration phone. The problem is that that kind of thing only makes for a fun demo. Nobody needs to twirl around their phone in the air to see a view of the other side of the street, but everyone who has used an iPhone will wonder why they can't pinch to zoom out. Even worse, most Android phones aren't going to have a compass built into them, so Google is demonstrating features most Android users won't be able to use. That Sounds Like Microsoft… Google's design decisions are beginning to look a lot like Windows Vista; rather than actually working to make laptops boot faster, Microsoft came up with the idea of adding a small screen to the back of Vista laptops so users could check their email without having to wake the system up. But this was a stupid idea for a number of reasons, the most obvious being that most users just want a laptop that boots up quickly. Few laptops got the mini screen, but every user who tries Vista on their laptop will wonder why it doesn't boot up as fast as Mac OS X Leopard. In the same way, Google is advertising features for Android that most users won't ever see in their actual phones while ignoring things people will expect based on their exposure to the iPhone. Android is simply selecting the wrong features. Android will offer the advantages of supporting MMS, recording video, and the list of other features Windows Mobile already supplies. Those features didn't stop Apple from firing past Microsoft in the smartphone arena however, just as the Zune's highly touted WiFi and screen didn't phase iPod buyers. Incidentally, just months after the Zune, Apple had not only demonstrated a larger display but a higher definition multitouch screen, and not only WiFi, but functional WiFi that could be used to browse the web or check email. This suggests that Apple, with its faster release schedule, won't stay behind any of the leading features potentially offered by Android for very long. Android partners, however, will find it as difficult to catch up with Apple's unique features, just as Microsoft has been stymied to keep up with Mac OS X, the iPod, and the iPhone. The underlying reason: both Google and Microosft are tasked with maintaing support for a huge variety of hardware options demanded by all their partners. Apple has the unique circumstances to do only what it needs to do itself. Android in Windows Mobile's Shoes. Like Windows Mobile, Android faces a difficult market. In the US, it competes against the popular BlackBerry in corporate markets and the iPhone among consumers. Worldwide, it competes against entrenched market leader Nokia. The difference is that Google, unlike Microsoft, has no in. Windows Mobile was adopted by Windows-bound IT shops despite its weaknesses. Nobody has any preexisting reason to try an Android phone apart from hobbyists and open software enthusiasts, a demographic that has done little to move Linux on the PC desktop. Google also lacks Microsoft's installed base; it's starting from zero. The smartphone industry initially doubted Apple's chances of making much progress with the iPhone, despite the company having the Mac platform, the iPod, retail stores, platform development experience, marketing savvy, industrial design prowess, and so on. Google doesn't have any of those things. Mobile Providers vs Android. Apple also started with an exclusive partnership with AT&T, a three legged race that demanded effort from both. Google is hoping that hardware makers handle the hardware details and that mobile providers will be excited to sell its Android phones. While hardware makers such as HTC clearly appreciate having found a free alternative to Windows Mobile, it's not obvious why providers would be excited about Android, as it promises an openness that most mobile providers strongly oppose. AT&T took a big risk in getting behind the iPhone, as the phone encouraged users to use email rather than fee-based SMS and MMS, it supported WiFi for data access, and it bypassed AT&T's MEdia Net services to plug into iTunes instead. Verizon refused to parter with Apple and grant it those kinds of concessions. Is AT&T going to take a similar risk to partner with a phone that is not exclusive to it, and is Verizon now going to open its arms to support phones that do not exclusively support BREW, VCast and its other proprietary services? While Android may well eat into Microsoft's Windows Mobile business by stealing away its hardware makers, it seems unlikely that Android will ever serve as more than free alternative to Windows Mobile in a market where Windows Mobile is increasingly irrelevant. Android may have the dubious distinction of swallowing Microsoft's mobile business the same way Microsoft ate up the Palm OS, but even if it accomplishes that goal, Google will likely find itself unsustainably hungry immediately afterward. It will also find itself swimming in a shark tank of hungry rivals, including Nokia's Symbian, RIM's BlackBerry, and Apple's iPhone. Symbian is the final generic platform vying for the opportunity to play DOS in the smartphone market. The next article will examine Nokia's chances in its bid to match Microsoft's PC dominance in the mobile market while setting out in a new venture to copy Android's open software model. Did you like this article? Let me know. Comment here, in the Forum, or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast (oh wait, I have to fix that first). It's also cool to submit my articles to Digg, Reddit, or Slashdot where more people will see them. Consider making a small donation supporting this site. Thanks!
Apple Event Metaliveblog: Celebrate the tablet with TUAW

Filed under: Other Events11:12 SYNCS exactly like iPhone or iPod touch.Sync everything: media, calendars, apps, etc. Connect via usb sync 11:11 Great pricing! Want! Eng: 11:11AM And the iWork demo is done. "So what are we going to charge for applications like this? We're gong to charge just $9.99 each." He means $10 for Pages, $10 for Keynote... etc. 11:11: GIZ Jason Chen: What is Apple going to charge for each of the iWork apps? $9.99 each, so $30 if you want all. 11:10: Eng: 11:10AM It looks as though these new dropdowns menus are a major part of the iPad OS. Will be interesting to see how this translates to the iPhone and iPod touch. Is there going to be room? Or will they be left out entirely? 11:10 All this entry does make us ask the question, are you expected to type only on this device, or is there some sort of external keyboard option from Apple? Because if I could take iWork with me on the road, I might not want to type that entire Pages document by touchscreen. (via Macworld) 11:10: GIZ Jason Chen: So far we've covered ebooks and newspapers (TV and movies were already there from the iPhone), but we haven't covered magazines yet. I wonder what that's going to be like. gdgt: Showing the spreadsheet-centric soft keyboard. Auto-fields and sums showing as inferred. Pretty neat for a spreadsheet. Then again, it's still a spreadsheet. 11:10 Manipulating charts is a dream. 11:09: "I could see this being used as a cash register like the new card swipe systems at the Apple Store now. Be really easy to manage inventory too." -- Megan 11:08: Data entry keyboard. This is one of the amazing thing about touch entry keyboards. Showing that there are custom keyboards, all meant to help context entry. Over 250 options built in. Help built in. Mike Jones: "Nice new 10 key keyboard." 11:07: Now numbers demo. Let's do some typical spreadsheet tasks. Showing how you can manipulate tables. But what about data entry? 11:07: Mike Jones: "there's an awful lot of space around the screen that is making me wonder if they've added touch sensitivity to the edges" Sang: "one thing i notice about this, as opposed to the courier, is the lack of "floating" palettes. iPad's paletttes are more on-demand" 11:07: Demoing the page navigator. And showing the automated text wrap features. Yes. THIS: 11:06AM New tool: Page Navigator. It's a bit like the magnification loop and lets you jump through pages. Automatic image outlines -- just drag your image and text reformats. 11:06: Sande: "Spaces is *made" for the iPad". Mel: "I think this may kill netbooks if the price is right." Mike Jones: "I'm thinking if they do multitasking they will do it immediately after iWork" 11:05: Big applause after iWork presentation. Big. GIZ Jason Chen: I suppose the iPad would be a pretty good presentation device, letting you see the screens on your device and controlling it while it's being projected onto a wall through the 30-pin dock connector. (Video out is still unconfirmed, this is just my guess.) 11:04 "What about multitasking?" -- Megan 11:04: Eng: 11:03AM We'll say this -- iWork looks really robust. Far more than an iPhone app. Lots of options, lots of ways to work with your data. 11:03: "Look! I just done a mask, an advanced technique and it's easy". Now demoing how to do animations. Easy built-in animations, scaling, translation, etc. These are transitions between slides right now. Very easy, "with just my finger!!" 11:02: Showing access to photo albums, etc. How easy it is to drag things around whereever you want. Demoing resizing handles. Want to match sizes? tap the other one while resizing. Nice! 11:01: How do you do this without keyboard or mouse? Demonstrating gestures. Sang:"how awesome would it be if steve's been doing the presentation the whole time using iPad's keynote" 11:00 Amazing software. Want to be the first to show you. Let's show keynote. It runs in landscape orientation, because that's the standard for slides.And you first see your slide library. Gorgeous templates. What you'd expect. 11:00 Completely new version of Keynote: Specifically for the iPad. Create presentations with your fingers. Most beautiful word processor you'll ever see. New version of numbers. 10:58 re: iWork: "What they came up with is really magnificent". About to do iWork demo. 10:58 And now for something exciting. Looking at creating a version of iWork for iPhone a year ago. iPhone? Really? But iPad! Win. 10:57: "i was expecting more "eye-friendly" text, i.e. e-ink. i can't picture myself staring at this screen reading a novel" -- Sang 10:56 Steve showing off the store. Book at $14.99. "And that is iBooks" gdgt: Tap right or left to change the page - or drag the page manually. Very nice! GIZ Jason Chen: You can skip directly to chapters from the table of contents, and there are photos, as you'd expect. gdgt: "We think the iPad is going to make a terrific e-book reader not just for popular books, but for textbooks as well." 10:56 Eng: 10:56AM The store is very similar to iTunes. Same modal pop-overs. Pricing doesn't look too bad. The book page display is nice. You can turn pages slowly -- really slick looking page animation. 10:56: amazon: 0.75 +1.27&lrm; (1.06%&lrm;) 10:56: "Still no mention of 3G connectivity. Is it WiFi only?" -- Mel Martinaz "Only WiFi so far" -- Mike Schramm 10:55 Five big partners...Penguin, McMillon, Simon &Schuster, and more. Mike R: Wil Shipley's head just exploded 10:54: *blink* This afternoon? Really? 10:53: NEW iBOOK STORE: Fully integrated with iBooks app. Read your eBooks right on your iPad, NY Times bestseller lists, 5 of the largest pubs in the world, all their books on the store. Open the floodgates with the rest of the pubs starting this afternoon. 10:52 Want to show you another one of *our* apps. Amazon pioneered with Kindle. We're standing on their shoulders and going further. This is reading a book on kindle. iBooks announced. 10:52: Apple iPad page still not up. 10:50 More details about Major League Baseball. By the by, the Apple Store? Still up. Nothing shipping today. gdgt Game video with overlays, this is pretty dope. If you're a baseball fan, seems like this is probably going to be your new preferred viewing experience. Scott's back. 10:49 Next App: Major League Baseball. Looking at live game experience. "unless somethign dramatic happens in the next 10 minutes it's just a flat iPod touch." -- Dave Caolo; Isn't this 90 minutes? -- Erica 10:48 It's so PRETTY! Want one, want, want, want. Engadget: "10:48AM Need for Speed Shift on screen. Looks pretty good. "Building for the iPad is a little different -- it's kind of like holding an HD display up to your face. It's really cool.", gdgt: Touch and accelerator-enabled (of course). Tap the mirror to look behind. "A game like NFS really pushes the limits, so we wanted to show you just how fast this can really go." 10:47 Demo of game. Showing really cool racing game, first person viewpoint. 10:47: EAGuy: "really excited about iPad. Showing demo. Gorgeous 3d, showing racing game. 10:46 Electronic Arts up next. Number One mobile publisher of games. 10:46: Eng: 10:46AM This is very slick -- probably the most impressive demo yet. A very sophisticated use of the screen real estate. Brushes for the iPad looks like you can go pretty deep. Available at product launch. 10:44: Showing undo/redo. Wide range of brushes, etc. Digital finger painting. Megan: "Could you imagine Photoshop on this? It'll kill the Cintiq tablet: apple-creation-0275-rm-eng.jpg" 10:44: gdgt: Next up: an app called Brushes, an art browser. Can zoom in up to 32 times. Engadget: "10:45AM "Today I'd like to show you how brushes looks on the iPad." This is nice. Context menus for brush and color options. We're loving these new pop-over menus. No more diving!" 10:44: Taking full advantage of iPad firmware 3.2 (It's 3.2, not 4.0) 10:44: gdgt: Reading [the NYT app] syncs to the iPhone app. Inline video clips. 10:43 Megan: "Needs to be designed better. HIRE ME!!" Sang: "imagine using Keynote on the iPad. it'd be money" Megan: "This is the future of newspaper design" gdgt "We're incredibly psyched to pioneer the next generation of digital journalism." Ha, Martin Nisenholtz said "psyched." 10:42 Steve showed you the NY Times website. It's beautiful. So why do a new app for iPad? Our iPhone app downloaded 3Million times. Want to create something special for iPad 10:42 "gdgt: Martin: "Steve showed you the NYT site on the iPad, it's unbelievably beautiful. Why did we come out three weeks ago to develop an app for the iPad?" Wait, three weeks? Scott said peeps had 2 weeks. Anyway! "We think that we've captured the essence of reading a newspaper... all in a native app."" 10:41 Martin Nisenholtz of NYT. Martin is EVP of digital for the times 10:40 Next up New York Times. 10:38 Really excited about poss. for devs on iPad. "The iPad version of Nova ships later this year..." Interesting. Scott is back. "Next up, the New York Times."" 10:38 Demos. "gdgt Showing a title called Nova. This looks pretty decent, but still a tiny bit choppy. But hey, this was done in two weeks, so I'm gonna cut these guys some slack." 10:38 Devs invited 2 weeks ago. Will show you what they came up with. Mark Hickey of Gameloft is up. 10:38 "By the way, if they're available today, I'll be running to the Apple Store imediatly - 4 miles away." --- Steve Sande 10:37: Rewrote all our apps for this display. New SDK supports devs for new size. Can automatically scale app to full screen, can save profiles, and have it work in both systems. 10:36: Eep. 10:36 NEW SDK OUT TODAY!!!!! Sorry, but I think I just have to *eep* 10:36 Eng: "So all of the iPhone apps will run on this. In fact when you buy it, download all the apps you have right onto the iPad. Now if the developer spends some time modifying their app, they can take full advantage of this display." 10:35 Interface Builder is going to have to be smart about using dual resolution apps. 10:35 Pixel doubling. Eng: 10:34AM Games look amazing. He's playing an OpenGLS title right now and it looks super smooth. 10:34 Showing game video, "Video works great on the iPad", And 10:33AM Gaming obviously will handle this better, but a text heavy app looks lonely or weirdly huge. 10:33: "It just works." Demoing facebook now. It just scales up. Facebook uses text, video, etc. What app really drives graphics hw? Games do! 10:33 Eng: 10:33AM "Let's start with Facebook. It just works." He's showing off the non-pixel doubled version, a small app in the middle of the screen. It's kind of silly looking. A lone app in the center of a black screen. The scaled up app looks silly as well, especially in Facebook. 10:32: Forstall: App Store huge success, 18 monts old, billions of apps, 140k apps. We built the iPad to run virtually all these apps out of the box. Pixel for pixel accuracy and also, automatically full screen via pixel doubling. YAY! I think my inner Apple fangrrl just sqeed herself out. 10:32: All new built in applications. And Scott Forstall, sr vp of iphone softwar to talk aboutApp Store. 10:30: Scott Forstall on stage. 10:30 16-64 GB of flash storage. A MONTH, a freaking MONTH of standby. I am awed. Arsenic free, green and lovely. 10:30: Eng: "All the usual suspects: accelerometer, compass, speaker, mic, dock connector. And it's got battery." 10:30 Eng: 10:30AM "What is the battery life like? We've been able to achieve 10 hours of battery life. I can take a flight from San Francisco to Tokyo and watch video the whole time. And it has over a month of standby time." 10:30 This chip will *scream*. Latest in wireless networking. "All the usual suspects: accelerometer, compass, speaker, mic, dock connector. And it's got battery." 10 FREAKING HOURS OF BATTERY. 10:29: "as mentioned in every bit of upcoming advertising." -- Dave Winograd. 10:28: Getting back to the hardware a little bit. It's realllly thin. 1/2 inch thin. Just 1.5 pounds. Thinner and lighter than any netbook. 9.7 IPS display. Super high quality display. Best multitouch sensors in the world, married to our great display. 10:26: Now showing videos, movies. That is video on the iPad. That's a little overview of what the iPad can do. 10:26: "This interface is interesting, because unlike the iPhone, it's got panes and floating windows and lots of stuff that you can do when you've got a bunch of screen space.(via Macworld)" 10:25: Let's go to youtube. Let me show you a high def video on youtube. Again, let's go to landscape mode. And that's Youtube. Again, related clips, etc. Portrait, landscape. (Steve really really likes the portrait/landscape thing today) Movies, TV Shows, Music videos, etc. 10:24 Go to our current location in the maps app (Maps demo) in San Francisco. Should findall the sushi places nearby. mmmm sushi... And here's a sushi bar. Great demo. Mild, not wild, applause. That's maps. Let me show you video. 10:24 Events, Faces, and places. Shows a big map with pins in it. Tap and hold on the pin and see all the photos there. Tap on it to open the photos. There are built-in slideshows, so yo can bring up slideshow options and pick your transition. Just starts playing music and then flips through the images.(via Macworld) 10:23 Demoing iTunes now. Looking at calendar, again? Steve Sande: "I bet 24,343 Macbooks just went up for sale on eBay" Contact, calendar, address book, Also got a great maps app. Again, the eiffel tower,tap the corner, and pinch as big as we like. 10:22 TUAW staffers wondering about possible fingerprint tech for unlocking? Dave Caolo: "gotta agree: I think there's a 'wow factor' surprise lurking" jEng: 10:22AM Steve is playing more Dylan! iTunes: 10:22: Steve finishes slideshow demo to LOUD applause. Looknow at music collection, iPod, scroll through albums, tap to play. Eng: 10:21AM This is the ultimate tease. We've got a sneaking suspicion there's a lot more to come. 10:21: NYT wonders if this is the end of the laptop. Mike Rose: "WE HAZ BROKE THE INTERNETS" 10:20 Show you a map of all the places you've taken photographs. e.g. Photos I took in Paris. Built in slide shows as well as single image display. Picka transition, pick music. (This is on the iPhone too, right now. So not a new feature.) 10:20 Really good closeup of the keyboard: 10:19 Next, the keyboard. Can look at everything in portrait and landscape. Can look at any photo. Steve is *totally* getting into the portrait/landscape thing. Metadata from maps tied into photos. Can get events, places, at the same time. All tied into maps. 10:18: Engadget: Wow, nice email display -- message list in a column on the left, full message on the right. 10:17: Steve is showing off the improved e-mail browser. Can look at the metro in paris...As an example of PDF display. All the attachment support now being demo'ed Sounds like the E-mail support is going to be absolutely rocking. 10:16 Grab the tablet in the kitchen... A whole website in the palm of your hands. Read national geographic, for example. Very, very simple. Time magazine being demos, sports, right in the palm of your hands. So that is browsing the web. Now E-Mail. 10:12 Great slide show stuff built in. Built in a calendar, see a months' activities, a days', built in, a great address book, contacts, GOOGLE MAPS, satellite view, etc. iPad is an aweesome way to enjoy your music colleciton, and of course, ...iTunes, purchase movies, apps, music, etc. HIGH DEF YOUTUBE 10:12 Whole web page. It's phenomenal. It's incredible. Focus inon a message, see your inbox, turn it sideways (landscape and portrait support), keyboard pops up. It's almost lifesize, it's a dream. Your photos, your albums, your events, etc. 10:10 Very, very thin. Can change the background, Winterboard it out the wazoo (Winterboard is the jailbreak theming app) "Best browsing experience you'll ever have with a whole web page right in front of you. Way better than a laptop, way better than an iPhone" 10:10 It's the iPad. Mike R: "My iPad, let me show it to you. PREEECCCIIOOUS." Let me show it to you. Wild wild applause. 10:10: Some people have thought about netbooks: sThe problem is netbooks aren't better at ANYTHING." Applause. "They're just cheap laptops." We think we got something better. AND WE'D LIKE TO SHOW IT TO YOU TODAY. 10:09: Something better for browsing the web than a laptop? Watching videos? Something better? Media collection, playing games? If there's going to be a 3rd category of device, has to be better at these tasks. 10:08 Is there room for a third category of device? It's the tablet, of course... Steve is making a case for the mobile niche of Apple. gdgt: "In order to create a new category of devices, those devices will have to be far better at doing some key tasks - important things - better than the laptop and smartphone. What kind of tasks? Things like browsing the web..." 10:06 In 1991,In Apple shipped first modern laptop computer. Apple invented it. With an LCD screen. In 2007, Apple reinvented the phone. 2 years later, the iPhone 3GS. Apple is laptops, Apple is smart phones. 10:05 Steve: "Apple is a mobile devices company" How does Apple stack up against other companies that sell mobile devices. By revenue, is largest Mobile Device company in the world. More than Sony, etc. 15.6B in revenue. Bigger than Nokia. "apple is larger than sony mobile products division" -- via twit gdgt: "Lastly, we started apple in 1976 - 34 years later, we just ended our holiday quarter with 15.6 billion in revenue." Big applause. "That means Apple is over a 50 billion dollar company - I like to forget that, because that's not how we think of Apple, but it's pretty amazing." 10:05: GIZ Jason Chen: Next update: App Store. There are over 140,000 applications in the App Store. "A few weeks ago we announced a user downloaded the 3 billionth app from the App Store." 10:04 gdgt: "Last holiday quarter we had over 250 million visitors to our stores." Talking about the new New York stores. "It's so wonderful to be putting these stores right in the neighborhoods of our customers. It feels good. Next update: app store." WE ARE SWITCHING TO TRADITIONAL LIVE BLOG. Cover It Live is not responding. Happy Tablet Day! Here at TUAW, we are so excited to be able to share the moment with all of you stopping by. Today, we'll be metaliveblogging all the major outlets including Engagdet, Ars, and so forth. And adding to the metaliveblogging goodness, we'll be layering TUAW's own special touch of analysis and opinion on top of the summaries we'll be scraping from other sites. So thank you for joining us. Today we'll be covering feeds from: Today we'll be covering feeds from: Engadget Macworld Ars Technica MacNN Gizmodo and more..."Our Latest Creation" The Apple Media Event TUAW MetaliveblogTUAWApple Event Metaliveblog: Celebrate the tablet with TUAW originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 27 Jan 2010 12:30:00 EST. Please see our terms for use of feeds.Permalink�|�Email this�|�Comments Apple - Engadget - Macworld - TUAW - Ars Technica
Ubisoft Exec Thinks Apple Has Gaming Platform in Mind

Apple has made significant steps towards cornering the mobile gaming market (though that “premium” games section so far hasn't come to pass), and both Sony and Nintendo have likely been forced to re-examine their portable offerings in order to try to regain ground. I doubt either of those companies or Microsoft would appreciate competition from Cupertino in the home console arena, but more and more industry insiders are coming forward with predictions that that's exactly where Apple is headed. According to Kotaku, Ubisoft CEO Yves Guillemot has predicted that Apple will not be satisfied with the small taste of the gaming market they've had with the iPhone and iPod touch. During Ubisoft's fiscal year-end conference call early this week, Guillemot commented that “[T]here's also a new entrant in the business. Apple, with the iPhone. And we don't think they will stop there.” The CEO made the statement after discussing the gaming potential of set-top boxes, OnLive's remote gaming system being the most highly publicized such device in recent memory. It should be noted that Guillemot's older brother Michel runs GameLoft, which is one of Apple's most successful and prolific gaming partners. Ubisoft partnered with GameLoft to bring Assassin's Creed: Altair's Chronicles to the iPhone. Really, the two companies are in as good a position as any (with the possible exception of EA) to be aware of any gaming moves made by Apple. The problem with Apple developing a gaming console to take on the PS3, Xbox, and Wii, is that traditionally, profit margins have been slim to nonexistent on the hardware itself until late in the product's life, with most of the revenue coming from game sales. With the iPhone and iPod touch, at least, Apple seems to be depending on the reverse formula, in that they don't make much money from software, and instead use it as incentive for selling hardware. A much more reasonable prediction is that Apple won't take on the core gaming market that provides the bulk of Sony and Microsoft's fan base, but will instead appeal more to casual gamers that would be attracted to the Wii, or to PSN/XBLA titles. While there have been calls from fans and Apple watchers to open up the Apple TV platform to app development like the iPhone, nothing so far has come of it. The platform isn't faring as well as Microsoft's Xbox is, in terms of living room media center devices, but adding app capabilities to it could blow that competition wide open. Apple must've considered it, and could just be waiting to see if it will be worth the time and money to open up the platform to developers vs. focusing on the mobile market if the risk appears too great.
New York Times Violates its Own Microsoft Shill Policy

Daniel Eran DilgerRandall Stross tried to explain in the New York Times that Apple is bungling its limited window of opportunity to sell Macs as Microsoft recovers from its Windows Vista retail sales flop. In doing so, he had to rely on overly broad generalizations, ignore well known retail realities, and violate the Times’ ban on interviewing Microsoft’s weaselly shills.The Premise.Stross described Windows Vista as a “world of hurt,�? but said Windows PC users looking for a replacement would find that the “choices are grim.�? Apparently, those grim choices boil down to finding a PC still sold with the “comparatively ancient Windows XP,�? or a getting a Mac.The problem with the Mac, Stross says, is that “odds are that you’ll have to look far and wide for a store that sells it.�? This is a big problem, he suggests, and core to the reason why Apple is flubbing its golden opportunity to capitalize on Microsoft's weak rollout of Vista. Stross' article talked circles around how many retail outlets offer Macs, suggesting that if Apple could only raise that number closer to PC maker HP, it might be able to actually sell some machines before Vista recovers from its sloppy start.[A Window of Opportunity for Macs, Soon to Close - New York Times]The New York Times Is Back in Bed With the Shills.Before getting to his fatally flawed point however, Stross managed to introduce a Microsoft-enamored shill in his third paragraph, poor form for a publication of the caliber of the New York Times.   This is particularly the case since the Times acted to ban writers from quoting Rob Enderle prattling about Microsoft, or in the words of Times spokeswoman Abbe Serphos, any “analysts who have an obvious business relationship with a company.�?Perhaps Stross--who is a professor of business at San Jose State University--isn't aware of this policy, or simply doesn't know that basing the majority of an article on quotes from a single analyst with an undisclosed conflict of interest isn't really journalism. Perhaps he is also unaware that Roger Kay of Endpoint Technologies Associates--and previously of IDC--is nearly an identical clone of Enderle. Maybe he didn't know that a two second Google search would reveal that Kay has nothing but ad-speak adoration to say about Microsoft, and nothing but fear and doubt and ignorance about any of its competitors. That's a lot to suppose. Remember this is the same Kay who announced “They've shaken people's confidence in their ability to execute!�? after Apple postponed Leopard for six months--the first time Mac OS X has ever been delayed by any significant period--in order to deliver the iPhone. The same Kay also worried in print about the iPhone. “You have to squeeze your fat fingers onto this fairly small, glass surface and hope to hit the right key,�? he told NPR, before the iPhone was released and before he had ever touched one. “That could be quite challenging.�?[NY Times bans Microsoft analysts from Microsoft stories - The Register][Roger Kay Advocates Trusted Platform Module as Real, Viable and Available Now][Apple puts a leash on its Leopard - ZDNet][Apple's iPhone: It All Depends on the Keypad - NPR]The Market Share Mantra.Stross immediately headed into familiar territory for Windows Enthusiasts: bring up that Apple once had 14% market share... in the relatively small, US-centric market for computers back in 1984, when Apple made its money selling Apple II computers, the IBM PC was scarcely four years old, the Mac was brand new, and Windows 95 was still a full decade away. Kay noted that irrelevant historical percentage to indicate that Apple's market share has dropped precipitously since then, down to a low of 2% and rebounding up to “only 3%�? of the the entire world's sales of all computer systems, desktops and servers combined. That depiction is the only way to marginalize the fact that Apple actually doubled its Mac unit sales over the last few years. Kay dismissed Apple’s Mac growth by saying “the increase to 3 percent may be a result of the 'halo effect' produced by the success of the iPod.�?This is particularly comical because Kay was quoted in BusinessWeek just last year saying, "I really don't think there has been much of a halo effect. Most of what they've done is reconvert the faithful." Which story is correct, Kay? Is it whichever sounds worse for Apple at the time of utterance?[Apple Computer: iPods, sure. But don't go dissing Macs - BusinessWeek]Confusing Macs with Zunes.Stross used Kay's “3%�? quote to set up a false comparison of percentages, something that a business professor can't do without knowing they are lying, unless they are simply incompetent. He wrote that Steve Jobs cited the Zune's 2% market share among sales of music players in January after its weak launch last winter, suggesting that percentages of the music player industry--which brings in roughly $250 million in retail every month--are equal to percentages of the roughly seventy times greater, $213 billion worldwide PC industry. They are not. Recall that Apple makes nearly as much of its revenues and profits selling iPods as Macs, despite having a market share close to 75% among music players, but only 3% among all computer sales.To suggest that Mac sales are an insignificant bump related to an iPod "halo effect" is just as silly as to deny that any "halo effect" ever existed, two sides of the truth Windows Enthusiasts like Kay perpetually find themselves on the wrong side of, as Ogden Nash might have observed.[Market Share Myth 2007: iPod vs Zune and Mac vs PC][Market Share vs Installed Base: iPod vs Zune, Mac vs PC]Market Share vs Sales.After acknowledging that the “official line from Apple�? is that Mac sales are up over 30% over last year and that unit sales are hitting new records, Stross returns to the safety of market share percentages to point out that “no gains can be seen for Apple.�? This is why Windows Enthusiast like to talk about market share. So what's the solution to raising market share? “To try to win over customers when Vista appeared,�? Stross complained, “Mr. Jobs and his managers did not enlist resellers for the Mac with the same enthusiasm that they showed in building Apple’s own network of retail stores. In the war for operating system share, there’s no substitute for boots on the ground to retake territory, shelf by shelf.�?He managed to find another analyst to agree, whom he cited as saying, “You could grow your share a lot faster if you could get your Mac retail presence up.�? Stross noted that HP sells its PCs through 23,000 retail stores, but said Apple wouldn't provide a figure for its Macs. Perhaps it didn't want to further arm Stross in his “can't see progress�? numbers games.The Retail Outlet Numbers Myth.The simpleton logic that having more Macs on more shelves would result in greater market share sounds good, but we really already know how that would work out, because the company already tried it and failed miserably. Throughout the 90s, as computer stores dried up and sales migrated towards big box retail, Apple embarked on a retail strategy that involved a wide spectrum of chain stores, from Sears to Office Max. Having Macs sitting on shelves in lots of stores did not in itself help Apple's market share, nor its sales, nor its profits. Between 1997 and 2000, the number of retail outlets selling Macs began to drop quickly, from 20,000 stores to 11,000. However, Apple wasn't getting kicked out; it fired those stores for poor performance. Shortly after taking over Apple, Jobs recruited Tim Cook from Compaq in 1998. Cook took efforts to simplify Apple's operations and reduced the number of suppliers the company used. Cook also slashed retail outlets; that same year, he announced Apple would “cut some channel partners that may not be providing the buying experience [Apple expects]. We're not happy with everybody.�?Apple subsequently pulled out of Sears, Best Buy, Circuit City, Computer City, and Office Max to focus its retail efforts with CompUSA. Apple later returned to Sears, only to pull out again in 2001. Apple also ended a shaky retail partnership with Circuit City in 2001. Having 20,000 retailers wasn't working, because each of those stores sold Macs with the same casual indifference that they later sold Microsoft's Zune. Recall that Microsoft boasted that over 30,000 stores were lined up to sell the Zune. That fact didn't result in sales, let alone significant market share. [Apple's Retail Challenge]DIY Retail Stores.Apple found in the late 90s that trying to sell Macs by relying on retailers to do it for them was not going to work. Instead, it focused on its partnership with CompUSA while also working to develop its own retail strategy. Jobs brought in Mickey Drexler from J Crew--and formerly the Gap--to help set up a retail sales team and build a network of stores. At the time, expert critics like David Goldstein of the Channel Marketing announced, “It makes absolutely no sense whatsoever for them to open retail stores,�? but Apple's retail stores now earn exceptional, market leading revenues and profits. Other tech companies from Gateway to Sony to Microsoft have all struggled and commonly failed in their efforts to maintain retail stores.Given Apple's stellar success in retail, it’s questionable why Stross is insisting in his article that Apple should turn back the clock to 1996, when Apple had Macs sitting unsold on dusty shelves in tens of thousands of retail stores, while losing money and falling behind in growth. And at the same time, he also notes that Apple is working with Best Buy in a program to expand its retail sales. He complains it’s not enough.[Apple's Adventures in Retail]Best Buy Actually Probably Not.Stross wrote, “If Apple had begun wooing Best Buy two years ago, and perhaps appointed an ambassador to look after the relationships with the chain and other resellers, the Mac would have been much better off.�?Would it? Best Buy runs its cold warehouse stores like a police state, demanding receipts and digging through bags. Its employees are few and far between, and have incentives to steer customers toward store brand PCs and the resulting profits from Geek Squad repairs and service. Vista's Gonna Get You.The biggest problem for any hope for change in Apple's market share numbers, worries Stross, is that his Microsoft shill Kay informed him that the problems of Vista are only temporary and that Microsoft's “thousands of certified supporting hardware vendors and the two million device drivers�? for Windows make up “an enormous flywheel.�?“It takes a lot of energy to spin it up,�? Kay said, “but once it gets going, it’s virtually unstoppable.�? One might recall that IBM was also unstoppable up into the 80s, and that US carmakers were unstoppable into the 70s. The reason they were unstoppable was largely because they had no effective competition.Once competition arrived and began grinding the metal off of those large flywheels, the momentum they had been coasting on failed to continue to propel them along with the minimal effort and maximum profits they had been generating. Microsoft's Vista is now facing an industry aligning behind Linux in servers, OpenOffice in desktop applications, and open software in embedded applications. It has also completely lost its leading edge in desktop computing to Apple, and now trails behind in a me-too fashion. Apple trounced Windows Media with iTunes, and just recently slaughtered Windows Mobile with the iPhone. A flywheel that loses its weight can't maintain the same momentum. One that slows to a deal stop--as Microsoft managed to do with its disastrous rollout of Vista--can be tough to get going again. It’s going to take more than some spin from Kay.[Windows 95 and Vista: Why 2007 Won't Be Like 1995]More Zoon Awards!Randall Stross gets a Zoon for his atrocious article relying on shills, false numbers, and half-truths; Roger Kay gets a Zoon for his Microsoft babbling and self contradictions, and the New York Times gets a Zoon for printing this problematic piece despite having a policy against publishing Microsoft shill interviews as news articles.What do you think? I really like to hear from readers. Comment in the Forum or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast! Submit to Reddit or Slashdot, or consider making a small donation supporting this site. Thanks!
Six Reasons Why Apple May Never Open the iPhone

Daniel Eran DilgerThe history of the Office Wars provides interesting context for Apple’s software strategy with the iPhone today. While third party software development offers all kinds of tantalizing potential for the new mobile, there are a half dozen reasons why Apple may not ever deliver the iPhone fully open to third party development, following the model of gaming consoles.Office Wars 1 - Claris and the Origins of Apple’s iWork Office Wars 2 - Microsoft’s Outrageous Office ProfitsOffice Wars 3 - How Microsoft Got Its Office MonopolySoftware Lessons For the iPhone: 1997 - 2007.When Steve Jobs gained the opportunity to retake control of Apple in 1997, he immediately set out to build and assemble a software business for the Mac platform. Apple restarted serious development of QuickTime, much to the chagrin of Microsoft, which had targeted its sights on quickly destroying it to make way for monopolistic expansion of its Windows Media. [Microsoft's Plot to Kill QuickTime][How Microsoft Pushed QuickTime's Final Cut][Why Apple Failed][How CPR Saved Apple][Why Apple Bounced Back]In addition to repurposing NEXTSTEP as Mac OS X and buying and building a series of professional and consumer software suites, the new Apple also developed the iPod platform. The iPod used intuitive software to differentiate Apple’s hardware, launching the computer maker into a new market for sophisticated, data-driven consumer devices. Microsoft’s own efforts in consumer electronics have flopped miserably with the failures of its Handheld PC, Pocket PC, UMPC, Windows Mobile, Media2Go, Mira, SPOT, and Personal Media Center initiatives, among many others.[Apple’s NeXT Server Offensive on Microsoft][The Spectacular Failure of WinCE and Windows Mobile][Windows XP Media Center Edition vs Apple TV]Microsoft Outgunned in Software by a Hardware Maker.Microsoft was late to realize the software threat posed by the new Apple. Five major revisions and over thirty free updates to Mac OS X have ran circles around Microsoft’s capacity to deliver one desktop operating system software update and a couple service packs since 2001.[Leopard, Vista and the iPhone OS X Architecture]Apple also introduced three generations of iWork as an expanding productivity suite during the four year hibernation period Microsoft left since its last version of Office for Mac. Apple delivered support for Microsoft’s own proprietary OOXML file format on the Mac even before Microsoft itself could. At $79, iWork will eviscerate sales of the $400 Office for Mac, which has until now been a cash cow lazily ruminating for years between releases.This year, Apple also targeted and destroyed Microsoft’s fledgeling efforts to repurpose WinCE as a smartphone platform, seemingly overnight. That has given Apple a significant new platform in the iPhone, soon to be joined by the new iPod Touch. [What’s New in iWork 08][Apple's Secret iPhone Application Business Model][Curious Stuff About the New iPods]Six Reasons the iPhone Will Stay Closed.Will Apple give third party developers the keys to its new vehicle and allow them to drive off with the value it has created? It hasn’t yet, and there are a number of reasons to think that Apple won’t. Note that I am not expressing an opinion that the iPhone should be left closed, but rather simply presenting why I think it is unlikely Apple will ever open it up in the same way the Mac is open to any and all development.First, the company has lined up a suitable outlet for third party expansion via the standards based web platform available within Safari. That’s not enough to do everything developers want to do--it has serious constraints for creating games, for example--but it offers a good enough alternative to serve more than 80% of most developers’ needs.  [Mobile Disruption: Apple's iPhone and Third Party Software] [iPhone Gremlins: Crashing, Security, and Network Collapse!] Second, the company has developed and begun production testing of online software sales through iTunes, currently limited to 5G iPod games. This mechanism appears too sophisticated to simply be designed for a half dozen $5 games. Apple is quite obviously going to distribute other software through iTunes for the iPhone. If it were going to be open, there would be no need for such a secure software distribution system.  [Apple's New Dual Processor Game Console] [Hacking iPod Games: How Apple's DRM Works] Third, historical perspective suggests that once a solid platform has been established, a vendor can sell software as fast as it can deliver it without even trying very hard. Apple’s Claris, Microsoft’s Windows, and the game consoles from Sony and Nintendo all provide examples of this. The iPod’s success suggests Apple can establish a viable mobile platform without the need for software partners. It can handle software transactions as fast as it can sell iTunes songs. That’s big.  [Office Wars 1 - Claris and the Origins of Apple’s iWork]  [Office Wars 2 - Microsoft’s Outrageous Office Profits] [Office Wars 3 - How Microsoft Got Its Office Monopoly] [Nintendo Wii vs Microsoft Xbox 360, Sony PlayStation 3] Fourth, depending upon large third party developers has caused Apple--and Steve Jobs--some severe headaches. Microsoft's late 80s betrayal of the Macintosh led to Apple’s enslavement to Office, and induced CEO John Sculley to sign away broad intellectual property rights to Microsoft, which Microsoft then immediately used as a weapon against Apple.  In the mid 90s, Microsoft led Adobe, Macromedia and other large companies to abandon the Mac platform. In the late 90s, those same companies refused to support Apple’s new Rhapsody plans following the company’s acquisition of NeXT, forcing Apple to spend half a decade retooling the Mac OS, primarily so those developers could sell their existing apps to Mac users without much effort, even while they were earning fantastic software profits and delivering minimal innovation.  In other words, Apple’s technology game plan was delayed for a half decade so that Microsoft could sell its $400 copies of Office and Adobe could sell suites of its $500 and up creative applications, all while Apple did all the work in adapting its $99 operating system to run their Classic Mac OS code with minimal effort.   Prior to returning to Apple, Jobs experienced his own betrayal and abandonment at the hands of partners--including IBM, HP, Digital, Data General, and Sun--related to NeXT and OpenStep.   In all of these cases, the third parties were simply acting in their own best interests. With the iPhone, Apple will act in its own best interests. It will carve out a phenomenally powerful software platform for itself.  [Why OS X is on the iPhone, but not the PC: The History of NeXT] [Office Wars 3 - How Microsoft Got Its Office Monopoly] [Cocoa and the Death of Yellow Box and Rhapsody] Fifth, open Application Programming Interfaces involve complex management and maintenance. This is not a problem unique to Apple; it exists for Microsoft and every other company that offers an API for developers to build upon. An API is an interfacing boundary between the software supplied by a vendor and the software supplied by third parties.   Ideally, an API allows third parties to do everything they need very cleanly. That allows the vendor to make changes on their side of the API curtain without causing any compatibility problems for software on the other side. In reality, nearly every change and update has significant impacts for third party developers. The more complex and low level of an API being exposed, the more difficult it is to manage significant changes without introducing problems for third party partners.   Apple has worked to develop objective APIs that are stable and resilient to internal changes, but if developers are unsatisfied with the level of performance or portability provided, they will work around the API boundary, almost guaranteeing that any significant changes made on Apple’s side will break their applications in the future.   Microsoft has often accommodated such “bad programming�? by expanding APIs and creating new ones, and lugging around a legacy of old APIs to retain broad compatibility with existing applications. The result is that it is very difficult for Microsoft to actually innovate, or to offer OS level enhancements that upgrade existing applications.   This is particularly a problem for Windows Vista, which is hamstrung between the problem of providing entirely new hardware driver APIs on one hand while also maintaining a boatload of crufty legacy APIs on the other. It is absolutely the worst of both worlds.   [Five Windows Flaws] [Leopard vs Vista 5: Development Challenges] Sixth, as is the case with software APIs, closed hardware platforms offer a vendor open flexibility for future expansion, portability, and upgrades.   With the Xbox, Microsoft didn’t provide a wide open set of APIs for developers, only a subset for building very similar types of games. This closed API allowed Microsoft to move the console from Intel to PowerPC hardware in the Xbox 360 without extreme problems, something the company was unable to maintain earlier when it tried to deliver Windows NT for various hardware platforms in the late 90s.   Apple has already benefitted from the flexibility of a closed hardware platform on the iPod. Had Apple allowed developers to write applications for the iPod, it would have to string along support for those old applications across every new generation of the iPod. Having to do that would complicate Apple’s own efforts to deliver new iPods.   Additionally, customers would be upset with Apple’s iPod if the apps they downloaded crashed, installed spyware, or caused performance problems. While a rogue Mac app isn’t likely to drain a laptop battery down dead, power management is far more critical on handheld mobile devices like the 11 mm thick iPhone.   Given that many consumers are already flummoxed by the reality that batteries wear out after a few years, imagine their rage at finding out that Apple allowed them to install a some worthless Tamagotchi pet that destroyed their battery early.   Similar problems plague Palm OS and Windows Mobile devices. In particular, Microsoft’s attempts to provide a “one size fits all�? solution and broadly license it to hardware developers results in API constraints that limit supported screen size resolutions, break compatibility with existing versions of applications, and severely limit the power management performance of those devices and their ability to deliver acceptable battery life.   If there were any meaningful installed base of Windows Mobile phones, it would also be plagued with spyware and viruses, just as Windows is on the desktop.   [Inside the iPhone: UI, Stability, and Software] [Device Problems In Search of a Solution] [David Sessions Tries to Milk iPhone Battery Panic in Slate]A Safe API Boundary for Third Party Development.The simple solution to all these issues is to not offer a custom, wide open API at all, and instead leave third party developers to build applications that make use of open web standards. Nothing new to learn, no barriers to adoption, no proprietary development tools to maintain, no pleading with developers to support a new platform that remains unproven in the marketplace, and no third party crisis to manage when the hardware and software are significantly upgraded.No API, no problem! Hackers can discover how to install tools and handy mini-apps, but Apple’s next software update or hardware revision won't have to figure out how to maintain compatibility with those hacks. That allows the hackers to hack without holding things back. Meanwhile, Apple can reserve the right to offer highly integrated applications of its own that take full advantage of the underlying system without revealing or sharing its intellectual property secrets with third parties that may choose to use those secrets against it--just as Microsoft did to Apple with Windows in the late 80s, or as Sony did to Nintendo with the original PlayStation just a few years afterward.[Mobile Disruption: Apple's iPhone and Third Party Software]Closed Development Involving Third Parties is Not Open.Incidentally, this is the same closed model that resulted in great success for Microsoft and Sony after they betrayed and then supplanted their former partners. Microsoft set up the illusion of an open, developer-friendly platform with Windows, but then used its home field advantage to plot out the assassinations of any and all of the potential rivals it didn’t want to compete against: WordPerfect, Lotus, Ashton-Tate, Borland, Netscape, Sun, and today’s targets such as Google and Symantec.The unsurprising result was that Windows users ended up using Microsoft’s Word, Excel, Access, Fox Pro, language tools, web browser, media software, desktop search, anti-virus, spyware management, etc ad nauseam. With Windows users completely enslaved to Microsoft’s own applications, it was easy to erect significant barriers to prevent the emergence of any new competitive applications from rivals. Clearly, Windows is only an “open platform�? in areas where it suits Microsoft. Further, Microsoft’s idea of who a “competitor�? is can change. For example, Windows desktop search wasn’t a rival feature for Microsoft to kill until it decided it wanted Google’s business.[Office Wars 3 - How Microsoft Got Its Office Monopoly]Windows Enthusiasts’ Slavery to a Vicious Master. Whether Microsoft’s closed Windows platform is a bad thing is a matter of debate; Windows Enthusiasts celebrate their enslavement. It is my opinion that Microsoft’s closed Windows platform isn’t bad simply because it is closed, but rather because Microsoft’s insatiable greed is holding back innovation that would otherwise flourish. One example is Microsoft’s Internet Explorer browser, which rapidly advanced until Microsoft destroyed Netscape. After that, it went into maintenance mode hibernation and didn’t budge until Firefox began to threaten Microsoft’s position years later. That’s anti-consumer; Microsoft won’t do anything for its enslaved users until a would-be savior threatens to set them free. Microsoft isn’t bad because it is closed; it is bad because it is disgustingly greedy. Windows Enthusiasts need to stop deluding themselves into thinking that they live in a free world of an open platform. They are slaves, and their master is not only vicious, but also incompetent and has no taste. [Safari on Windows? Apple and the Origins of the Web][Apple in the Web Browser Wars: Netscape vs Internet Explorer][The Web Browser Renaissance: Firefox and Safari]Closed Without Pretense.At the same time, it is possible to voluntarily join a closed platform and benefit from its advantages. Nintendo carved out a closed video gaming empire that required third party developers to pay it licensing fees in order to develop any games to sell for its system. Nintendo’s closed business model worked better than Atari’s with the 2600, which had earlier allowed third party games developers to glut the market with bad games, resulting in the video game crash of 1983. Consumers were left thinking that home video games were done to death and would never recover.Sega, Sony, and Microsoft’s Xbox group have all similarly managed closed gaming platforms to deliver high quality expectations, even subsidizing game consoles to establish user interest. The only differences for Apple’s closed iPhone may be that:Apple’s iPhone hardware sells at a sustainable profit without a desperate subsidy, removing risk and allowing for regular feature upgrades.  Apple is likely to use software downloads as a way to integrate the iPhone into Mac hardware sales and its online services, rather than simply trying to make a killing selling $50 to $75 game software titles as the console makers do.[Mac OS X vs Linux: Third Party Software and Security]Software as a Great Differentiator.By offering free or low cost software in the model of $5 iPod games, Apple will be able to use its closed platform to deliver software designed to:attract more iPhone and iPod Touch hardware buyers.earn iPhone mobile service revenue fees.earn commissions from WiFi iTunes sales and related deals. direct new iPhone users to iTunes and Apple TV.draw attention to the Mac, which will offer iPhone integrated features Windows does not. Microsoft does some of the same things with Windows Mobile, which ties into the company’s Windows Server products--including Exchange Server--and is also deeply integrated with the desktop sync services of Windows and its Office applications. The problem for Microsoft is that it does not sell phones or make money on service revenues as Apple does. Microsoft charges expensive client access and software licensing fees, but still can’t make a sustainable profit on its Windows Mobile business. It’s also stuck with lame vendors such as HTC, which make poorly integrated hardware that is embarrassing to use. Microsoft could make its own phone, but like the Zune it would alienate its existing hardware partners; further, the Zune disaster indicated that hardware sales isn’t a core competency of the company anyway. [Phone Wars: iPhone vs TyTN, Treo, Pearl, E62, P990, Q][iPhone Sales vs Zune, Palm, RIM, Symbian, Windows Mobile]Selling Hardware with Software vs Selling Software Licenses.Using software to sell hardware fits in with Apple’s past and present use of free or low cost software to differentiate the Mac. In the distant past, that included HyperCard and QuickTime; today it includes the shareware-priced but highly regarded iLife and iWork apps. The full version of Mac OS X costs $129, while Microsoft’s Ultimate Windows Vista is an absurd $400, the same price as an iPhone!Apple’s strategy of using low cost, high quality software to differentiate its hardware plays well against the fact that consumers simply don’t want to pay for software, while they think nothing of paying big money for desirable hardware. Nobody would pay much for an iPod “OS�? or a software music player, but millions of people have paid hundreds of dollars for an iPod.That principle has worked in Microsoft’s favor in the past, as it hides the cost of Windows by invisibly bundling it into PC sales. However, its recent fantasy that consumers will widely upgrade their PCs to more expensive versions of Vista indicates Microsoft is highly delusional. Pro-Microsoft wags can chart out their predictions of “impressive Vista adoption�? based entirely upon OEM bundled copies, but consumers don’t want it, and no significant number of people are going to pay big money to upgrade to the $400 Vista Ultimatum. [Windows 95 and Vista: Why 2007 Won't Be Like 1995]The Commodity Future of PC Software.What will happen instead is an increasing commoditization of the consumer PC and its software, driven towards standards by an industry that demands interoperability. Microsoft couldn’t hold back the web with its proprietary MSN a decade ago, and companies that once pushed Windows are now behind Linux, including Novell and IBM. PC OEMs are also rethinking their unilateral relationship with Microsoft as they struggle to survive in the shadow of Microsoft’s vast profits. Rather than paying $400 for a PC with a $50 OEM copy of Windows running IE and Outlook, nagging you to verify your software as Genuine and to upgrade to the $400 version of Vista and to hand your credit card number to the dancing paperclip recommending a subscription to Windows Live OneCare terrorism protection, the $250 PC of the near future will come with a standards based web browser and email client. It will be called an iPhone, and it won’t run Microsoft Office.What do you think? I really like to hear from readers. Comment in the Forum or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast! Submit to Reddit or Slashdot, or consider making a small donation supporting this site. Thanks!
50 of the Most Burning Apple Questions Answered

You asked for help with the thorniest problems facing Mac, iPhone, and iPad owners, and we answered, providing 50 foolproof solutions that’ll come in handy for anyone who uses Apple gear.�For months now, we’ve been asking you to send us your most burning Apple questions, and to put it mildly, you came through. The queue in our inbox looked longer than the lines that curled around NYC’s 5th Avenue Apple Store for the launch of the very first iPhone. And when we dug into the meat and potatoes of your queries, we could only marvel at the insightful list of vexing technical issues and twinkle-in-your-eye trivia tidbits that you challenged us with. We distilled all those inquiries down to the 50 best, most burning questions about Macs, iPhones, iPads, and Apple itself. Then we put our crack team of experts on the job of coming up with this ultimate answers guide for all things Apple. Struggling with iTunes syncing? iPhone backups? RAID cards? iPad printing? Or just wondering exactly what Steve actually wears every day? The answers await, backstopped and bulletproofed by the pros at Mac|Life.�1. Duplicates in iPhoto�I can’t find any options in iPhoto for removing all duplicate pictures in one fell swoop, and I don’t want to find and delete them all myself. Any ideas?iPhoto lacks iTunes’ duplicate-deleting prowess, but the shareware app Duplicate Annihilator can fill this gap and free your photo library of clutter. Despite the name, it identifies and tags duplicate pictures with a keyword so you can collect them in a Smart Folder to review and annihilate at your leisure.�2. Wi-Fi DropoutsSince upgrading to Snow Leopard, my Wi-Fi connection randomly drops for no reason. I still get Wi-Fi reliably on my iPhone, and my wife gets it on her PC. Any advice?This problem seems to be affecting many Snow Leopard users, so we’ve come up with a series of steps that should resolve it. Start with the first and work down until the problem goes away:» Update to Mac OS X 10.6.3 or later.» Restart your modem and router.» Upgrade your router’s firmware to the latest version, particularly if it’s a non-Apple router.» Turn AirPort off then on again from your menu bar.» In your Network System Preference, create a new location and delete all of the previous locations.One of our best tips for troubleshooting Wi-Fi connection problems is to create one brand-new location and then delete all of your previous locations.» Within your new location, drag AirPort to the top of the service order by clicking on the gear icon and choosing “Set Service Order.”» Delete all of your preferred networks. To see your preferred networks, click on AirPort in the left margin, then the Advanced button, then the AirPort tab.» Within that Advanced area, click on the TCP/IP tab and turn off IPv6. Then, go into the DNS tab and make sure that your DNS servers are correct. If in doubt, try Google’s DNS servers of 8.8.8.8 and 8.8.4.4.» Run Keychain First Aid in Keychain Access, which is located in your Utilities folder.» Manually change your router’s wireless channel to another channel to avoid interference with other wireless networks. See which channels are being used by other networks with a utility like AirRadar ($20, koingosw.com).» Turn off 802.11n mode on your router, leaving it in 802.11b/g mode only.» Change the security settings on your router from WEP to WPA/WPA2.» Zap the PRAM on your Mac (get instructions here).�3. Multitouch Gestures�Why can’t I do the one-finger double-tap to open documents in Snow Leopard?You can absolutely use the one-finger double-tap on your Multi-Touch trackpad to open documents in Snow Leopard. Simply go into your Trackpad System Preference and make sure that “Tap to Click” is checked. Your confusion may also stem from the fact that your Multi-Touch trackpad is capable of understanding many gestures. So if you’ve enabled “Dragging” or “Drag Lock,” you might be holding down your finger too long after the second tap. If you’ve enabled “Secondary Click,” you might be tapping in the wrong area of your trackpad.�4. Syncing iPhone Photos�When I sync my iPhone, all 6,000 of my MacBook Pro’s photos move to the iPhone--very uncool! How do I remove them from the phone and ensure one-way photo transfers to the Mac in the future?That’s at least 5,950 pictures too many. Just connect your iPhone to your MacBook, then select the iPhone in the iTunes sidebar. Click the Photos tab, where you can choose to transfer none of your pictures or just specific iPhoto Albums, Faces, and Events to your iPhone. Re-sync to apply your new settings and get back a few gigabytes on your iPhone.�5. Uninstalling�My Mac still runs processes from a program I deleted. How do I delete an application entirely and prevent this from happening?Unfortunately, there’s no standard way to remove a program from your Mac, but some developers simplify the job by including an uninstaller with their application. It may lurk in the main folder of the app you want to terminate--check those subfolders!--or it might be in the original installer itself. Launch the installer and proceed through it carefully. An uninstall feature may be obvious, or it could be hidden among options to customize the installation process. Be sure to quit the program you want to delete before uninstalling it.If an application didn’t come with an uninstaller, then the only way to delete it is to drag it to the Trash. However, this won’t remove preferences and other support files left behind on your Mac. You can use Spotlight to search for the deleted application’s name to find these strays, but if you have a lot of applications to remove, consider investing in a dedicated uninstaller like CleanApp, AppZapper, or AppCleaner. These programs automate the process of zapping unwanted programs--and their stuff--off your drive for good.�6. File Compression�I’d like to save hard drive space with the Finder’s Compress command, but I’m not getting useful results. I recently compressed a 117.4MB file to just 116.7MB. Am I doing something wrong?Not all file types can be compressed with the same space-saving results. For example, compressing a ZIP archive won’t make a significantly smaller ZIP file. Some files, such as JPEGs, MP3s, and other media formats, have a certain level of compression already built in, but the sizes of text files and uncompressed image file formats can be dramatically reduced with ZIP compression.�7. Remote Control�When I use my iPod touch as a remote for my Apple TV, it appears to only give me access to the Apple TV’s library as if it were an iPod. Is there a way to use the iPod touch like the traditional Apple remote? For example, can I use the touch to navigate to the YouTube app and search for videos, or to browse the movie rentals?Apple’s Remote app for the iPhone and iPod touch lets you control the playback of media that you’ve already purchased or downloaded. But for content that doesn’t live on your Apple TV, such as YouTube videos or the iTunes Store, you’ll still need your traditional Apple remote to navigate to those screens. However, the good news is that whenever an onscreen keyboard appears on your Apple TV, the Remote app will display its own keyboard, which lets you quickly type what you’re searching for.�8. Photo Migration�Can Faces and Places data in iPhoto ‘09 be moved to another Mac, or do I have to click on all those faces and enter all those locations again?All your vacation sites and friendly faces will transfer to another Mac with OS X’s Migration Assistant, or you can drag your iPhoto library file from your Pictures folder to the same location on a new Mac. When you launch iPhoto on the new machine, you’ll be told the locations of pictures containing GPS data must be retrieved again, but custom locations you’ve entered yourself (for pictures taken with older cameras, say) will remain intact.�9. Gmail, Behave!�I sync Gmail with OS X’s Mail, but when I delete a message from Mail, it remains in Gmail’s All Mail folder in the sidebar. What’s the right mailbox setting to move a message deleted in Mail to Gmail’s Trash?All your Gmail goes into the All Mail folder, whether or not it’s been recently deleted and no matter which Gmail folder label is attached to the message. Google’s default IMAP Mail settings (available here) are correct, but to send a Mail message directly to Gmail’s Trash, you’ll have to drag it to the [Gmail]/Trash folder in Mail’s sidebar.�10. Crash-Tastic�It always happens at the worst possible time: I’ll be using my PowerBook G4 when the screen suddenly dims and shows a Rosetta Stone’s worth of languages telling me to restart the computer. Why does this keep happening, and how can I stop it?Ouch. What you’re describing is a kernel panic, a cute name for a not-so-cute problem. An operating system’s kernel acts as a bridge between applications and the computer’s hardware, and kernel panics are the last-ditch efforts of the operating system to recover from serious conflicts between them. The chief causes of kernel panics are faulty RAM and software incompatible with the operating system you’re running. Unfortunately, that range could include any number of bad things that may be happening on your poor PowerBook.Happily, even a kernel panic isn’t the end of the world, and we can offer some pointers to help you figure out what’s wrong. The first step is to look at your Mac’s history. Was there a time when it didn’t get kernel panics? Think back to any (and we mean any) new hardware or software you installed before the panics began. Update or uninstall them one item at a time to isolate the panics’ cause until you narrow down the trouble. Also note which hardware and software you’re using just before they strike--there may be a pattern. Whatever the issue, your Mac isn’t happy, so be sure to back up important files and verify your hard drive with Disk Utility regularly.Next page: Answers Guide continued >>�11. Get Zippy iPhone Backups�How can I speed up iPhone backups so I’ll never have to cancel mid-backup again? They seem to take forever when a couple minutes really should do it.A. First off, keep your iOS software current. Not only will the latest updates squash bugs and add features, they can improve backup times. To update, sync your iPhone, select it in the iTunes sidebar, then go to the Summary tab.B. Pare down the number of applications on your iPhone. Application data like in-app purchases, saved games, and new documents are all backed up when you sync, and that can add up to a long wait while the backup progress bar creeps by. To start cleaning house, connect to iTunes, select the Apps tab, then delete your most infrequently used applications. You’ll lose the data saved in these apps, but you’ll gain speedier backups.Ask yourself this: Are those apps you never use on your iPhone really worth slowing down your backups?C. Sync often. If you sync at least once or twice a day, fewer applications will have new data to back up when you reconnect to iTunes. If you can’t bear to part with any of the applications on your Home Screen, making multiple faster backups will let you keep all your favorite apps at your fingertips.D. Keep Camera Roll clean. While the contents of your iPhone’s photo library aren’t backed up during a sync, the photos, movies, and screenshots in Camera Roll are. Transfer this media to iPhoto as soon as you begin a sync, and delete the files from Camera Roll when the transfer is complete to get this data copied onto your Mac while excluding it from being backed up in iTunes.More photos = slower backups.E. Connect to a USB port on your Mac instead of an external USB hub. Not all USB ports are created equal, and connecting to a powered, full-speed USB port that’s built into your Mac will ensure the fastest possible transfer speeds during backups. That means you can be off to your next port of call quickly, secure in the knowledge that your iPhone data is safe on your computer.F. Before you sync to iTunes, purge unnecessary SMS messages, old call histories, and non-essential files downloaded by apps that store data on your iPhone. For example, if you regularly copy files to your iDisk app or productivity apps like DocsToGo, make sure you’re only carrying what you need before a backup. Odds are these files live elsewhere on your Mac or iDisk, so there’s no need to back them up again.Junk your old, unused files, too.�12. Time Travel�I’ve been running Time Machine for months in Mac OS 10.6.3, but I’ve never seen instructions about how to go back in time and retrieve information. Help!Mount your backup drive, then launch Time Machine from your Mac’s Applications folder. Your desktop will be replaced by a timeline and Finder windows showing your Mac’s contents as they were in the past. Just click a Finder window (or click within the timeline) to return to a specific date. You can also search within Finder windows for specific filenames, and more. When you find a missing file, select it and click Restore to return to the present with your document.�13. Rip Encrypted Movies�I want an easy way to download a DVD to my computer so I can put it on my iPod or iPad. I used to use HandBrake, but that no longer works for encrypted DVDs.HandBrake (free, handbrake.fr) is still the quickest and most reliable tool for directly converting DVDs into video files that will play on your iPod or iPad. But you’ll also need to install VLC (free, videolan.org) if you want to decrypt commercial DVDs. Place both HandBrake and VLC into your Applications folder, and you’ll be able to convert encrypted DVDs with HandBrake once again.�14. Dump Discs�I want to go disc-free on my MacBook, but a few of my games require a CD or DVD to play. Is there any way to make OS X think the disc is in the drive when it’s not?OS X’s Disk Utility can make a duplicate of your game’s CD or DVD and save it to your Mac as a file called a disk image. Once created, disk images can be double-clicked to open and mount on your desktop just like a conventional disc (you’ve already seen them in software installers downloaded from the internet). But there are two things to remember: copy-protection schemes on the disc may prevent duplication, and you should have plenty of room on your MacBook’s hard drive before you begin. A DVD’s disk image will take up several gigabytes.To get started, insert the disc you want to dupe, then launch Disk Utility from your Utilities folder. Select the disc in the sidebar, then click New Image in the Disk Utility toolbar, set the image format to DVD/CD Master in the resulting sheet, and save the disk image to your Mac. Next time you want to play your game, double-click the image file, then launch your game normally once the virtual game disc mounts. When you’re finished, you can drag the mounted disc to the Trash to eject like any conventional media, leaving the disk image on your Mac for the next time you want to get your game on.�15. Branching Out�Which operating systems—and I mean all of them, not just Mac versions—will run on a PowerPC-based Mac?The PowerPC processor has become something of a museum piece since Apple abandoned it for Intel’s chips, but these Linux distributions can help you breathe new life into G5- and G4-powered Macs. Ubuntu, Yellow Dog, and Fedora all maintain builds that run on PowerPC hardware. When you’re looking to run a worthwhile alternate operating system on older Mac hardware, the penguin has you covered.�16. The $1M Question�When will Adobe Flash content be viewable on iPhones and iPads?Never. In April, Steve Jobs had this to say about Flash on Apple’s website: “Flash was created during the PC era--for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low-power devices, touch interfaces, and open web standards--all areas where Flash falls short.”�17. iLife Oops�I accidentally deleted iMovie and the Apple Loops that came with GarageBand. Can I reload them from the original disc without losing all my other iLife files?Sure! First, launch the iLife ‘09 installer from your disc. At the bottom of the final screen is a Customize button that lets you install iLife components individually. Click it, then select the items you want to reinstall. The installer will insist on installing GarageBand along with your missing loops, but your missing applications and files will return to your Mac without affecting other iLife applications and documents, including GarageBand preferences. Just remember to run Software Update afterward to ensure that everything’s up to date.�18. iPad Printing�What are the best ways to print from the iPad?Until Apple decides to build printing into iOS, there unfortunately isn’t a “best” way--although there are several apps in the App Store that might meet your needs.Canon’s Easy-PhotoPrint for iPhone runs on the iPad and will print photos to certain Canon printers. And the App Store is full of plenty of third-party apps that promise printing from your iPad, although in our experience the results are decidedly mixed. PrintBureau ($12.99) searches your network for shared printers. It reliably printed to one--but not another--of the printers on our home network without any intervention. There’s an optional free helper application you can run on a Mac to give PrintBureau access to your printers (a solution common to several iPad printing apps), but we’d hardly call that true iPad printing.We also had success with Air Sharing HD ($9.99), which is packed with features for moving and sharing files with your iPad. It didn’t work immediately with our Wi-Fi–enabled printer, but turning on Printer Sharing on our Mac made all our printers visible to the app. But--like using a companion app--that also requires that you have a Mac running. Ultimately, the least fiddly solution often ends up being emailing yourself a document and printing from a computer. Hopefully Apple has something better in the pipeline…�19. Tame Bookmarks�I have tons of Safari bookmarks on my Mac. I don’t want them all on my iPhone, but Apple only allows syncing of all or none. Is there a fix?It’s almost elegant. Xmarks (xmarks.com) syncs bookmarks across multiple browsers, and its profiles let you decide which bookmarks appear on specific devices, including your iPhone. Best of all, you can view (and even search) them in a layout formatted for Mobile Safari. Just sign up for Xmarks, follow their instructions, and disable iPhone bookmark syncing in iTunes. Unfortunately, Xmarks doesn’t sync new bookmarks made on your iPhone back to your Mac. Like we said…almost elegant.Next page: Answers Guide continued >>�20. Stay Safe�How can I tell if someone is using my Wi-Fi?�Elementary, my dear Wi-Fi user! The mystery’s solution lies in MAC (Media Access Control) addresses, which are unique codes that identify network devices. Different routers have different ways of showing which addresses (and thus, devices) are accessing your network. If you have an AirPort router, launch AirPort Utility from your Utilities folder, double-click your router’s icon, then click the Advanced icon in the resulting window. Click Logging and Statistics, then Logs and Statistics. In the Wireless Clients section, you’ll see a graph showing the address of each device connecting to your network. The list will include your Mac, the AirPort router itself, and any other computers, iPhones, game consoles, or other devices using your Wi-Fi connection. Next, match the MAC addresses to your network devices. We’ll get you started: your computer’s address can be found in the Network section of System Profiler. When you’re finished, you’ll know the addresses of devices you want on your network, so you can tell when something with a foreign address is using your Wi-Fi. Then the game’s afoot!�21. Sim-plify�I have a 1G iPhone that I want to use as a simple iPod touch, leaving aside the phone features entirely, but I don’t have the original SIM card. What are my options?Your options are slim. Unlike later models, the 1G iPhone requires a SIM card to operate as a basic iPod, even after AT&T service has been terminated or transferred to another phone. You can get a new SIM card from AT&T, but this will require signing up for a new phone service contract. Unfortunately, there’s no way around this limitation besides jailbreaking your iPhone with one of the methods floating around on the internet.�22. Merge Partitions�Is there any way to un-partition a non-boot hard drive in OS 10.6 without wiping the data?You’re in luck. Since 10.5, OS X’s Disk Utility has been able to add and remove partitions from disks without affecting other data on the drive. However, Disk Utility won’t merge data from the deleted partition to another partition on the drive, so back up all your data--especially files on the partition you’ll be removing--before you begin.Once all your data’s securely backed up, launch Disk Utility from your Mac’s Utilities folder, then select the drive in the sidebar (be sure to choose the icon noting the drive’s capacity, not just its name). Click the Partition button, then in the shaded box showing the drive’s Volume Scheme, select the partition you want to remove. Click the minus button below the Volume Scheme chart to remove the partition (don’t worry, it won’t disappear right away). Click and drag other partitions to resize them and fill the empty space that will be left behind by the deleted partition. You can also click the plus button to add a new partition that can also be resized. Click Apply to commit your changes and begin Operation: Un-partition.�23. No Scratching�I just bought a new 21.5” iMac (late 2009 model) and found a serious design flaw: the CD slot has sharp aluminum edges that can inflict permanent, irreversible scratches to valuable CDs. Help!These days, Apple’s really into razor-sharp edges. For example, the unibody MacBooks also famously have sharp edges where users rest their wrists, and those very same sharp edges have made it onto the slot on the side of the iMac where CDs are loaded. Luckily, those sharp edges are just on the outside, not on the internal drive itself. So if you carefully and slowly slide in your CD without touching the outside edges, you may avoid scratching your CD. But here’s a more practical solution: Put electrical tape around the edges of the slot. This isn’t the most beautiful thing to look at, but it’s almost guaranteed to keep scratches at bay. Another option would be to purchase an external CD drive to either use as your primary CD drive or to make copies of your valuable CDs. That way, if a CD gets scratched, at least it’s not the original.�24. Font Fixes�When using Mail, any font that I use in my outgoing email always shows up on recipient PCs as Courier--that archaic, typewriter style font. How can I get my Mac fonts to translate onto PCs?In order for a font to be successfully seen on somebody’s computer, they need to already have that particular font installed on their machine. If your recipient doesn’t have the same exact font as you, their computer will substitute your font with a font that is already installed on their system. This applies to emails, websites, Word documents, almost anything. If maintaining the integrity of fonts is important to you, you’ll need to create PDF files or images and attach them to your outgoing email message.�25. App-Update Errors�When I try to update apps from my iPhone, I get a “Cannot Connect to iTunes Store” error, yet I have no problem downloading new apps, and no problem updating them in iTunes on my computer. What gives?Assuming the problem is reoccurring and not a freaky networking accident, it sounds like your iPhone (or the problematic apps themselves) may be confused about the status of your iTunes account. This could be because a different user has logged into your iPhone, because you have multiple usernames or passwords tied to your iTunes account, or even because your billing information was recently changed on another device. The easiest place to start is by navigating to Settings, tapping Store, and confirming that yours is the currently active account on your iPhone. If it is, try signing out and signing back in with your most recent iTunes account information, then verify that your address and billing information are correct. If the problem persists, the apps may the culprit. Try updating them in iTunes, then deleting them from your iPhone. Reconnect your iPhone to your computer to sync the updated apps back to the phone. If, down the road, these same applications refuse to update from your iPhone again, deleting them from your Mac and re-downloading them from the iTunes Store may fix this.�26. Make Windows Behave�I have various finder windows set to appear in different views depending on their content. But certain windows stubbornly--and randomly--refuse to remember my preferences. Is it a bug, or am I missing a setting?Setting a specific folder to open in a particular view (such as columns, icons, or lists) can make browsing files in the Finder a lot easier. Just open and set each folder to your preferred view, then select View > Show View Options in the menu bar and check the topmost button in the resulting window to force the Finder window to always open in that view. Unfortunately, the Finder has ignored these helpful preferences since the earliest days of OS X. Your stubborn folders aren’t the first!Your folders may be confused by corrupt .DS_Store files, the invisible files created by the Finder to store icon sizes, window backgrounds, and more. System utility apps like TinkerTool and Cocktail can reveal or delete these files for you, or you can use the Terminal to delete them yourself if your UNIX Fu is strong.If those options don’t do the trick, your Mac may think you don’t have permission to reset the view options of certain folders. Some, like the Applications folder, don’t technically “belong” to any user except the system itself, and only the system (also known as the root user) can make permanent changes to these directories. What looks like random stubbornness may be OS X remembering that it’s in charge of these folders, not you.To show your Mac who’s boss, log in as the root user, then set uncooperative folders to the view setting you prefer. Just be careful, and remember to log back into your normal user account and disable root access when the job is done. Moving or deleting the wrong files while logged in as root can have serious consequences for your Mac. Apple explains how to log in as root here.�27. Just Open!�I used to double-click any photo, and it would open in Photoshop. When I installed 10.6, this feature disappeared. Now I have to drop the photos onto the Photoshop icon.Snow Leopard ignores “creator codes,” which changed its file-opening behavior--it’s all about file extensions now. Right-click a JPG, choose Get Info, and under Open With, choose Photoshop, and click Change All. Do this again for PNG, PSD, TIF, and any other photo file types you want Photoshop to get first dibs on.�28. iPads Kill Wi-Fi�When enough of us use iPads on the office Wi-Fi, it can crash the Wi-Fi itself! I’ve heard this is a common problem--is there a fix?You’ve heard right, and it’ll take an OS and/or firmware update from Apple to vanquish this annoying glitch. Until then, know that the issue is caused because an iPad can stop renewing its DHCP lease when it goes to sleep, so if you set your iPad to never sleep (Settings > General > Auto-Lock > Never), you’re good. That’s hardly ideal, and at Mac|Life HQ, we set up an iPad-only Wi-Fi network, which creates a smaller pool of DHCP leases and keeps the main Wi-Fi network safe. Interestingly, iPads are also prone to other Wi-Fi glitches, like sketchy signal strength, frequent drops, and slow speeds. Bizarrely, one of the first things you should do is increase the brightness upward and turn off the Auto Brightness option (Settings > Brightness & Wallpaper). We can only guess that something’s screwy with iPad power management…�29. Mac Pros Are Hot�I just wanted to bring to your attention a widespread, frustrating issue that exists with all 2009 Mac Pros. Whenever you play any audio, the CPU rapidly heats up (core temperatures as high as 90ºC, CPU heat sink 60ºC). This problem exists in 10.5 and 10.6, but does not happen in Windows running in Boot Camp, so it appears to be a Mac OS X bug. And after spending $8,000 on Apple’s top machine, I feel like I have been had.Yes, this seems to be a prevalent problem with the 2009 Mac Pros. Playing any type of audio heats up the Pro precariously close to--but not quite at--dangerous heat levels. If your Mac actually reached dangerous heat levels, it would shut itself down. This increased heat also causes decreased performance. Unfortunately, we don’t have any solutions for you, but we’re publishing your letter in the hopes that greater publicity on this issue will help get a speedy resolution from Apple.Next page: Answers Guide continued >>�30. What a Mess!One of my co-workers spilled juice on his older MacBook Pro, and now the keys are sticky (when pressed down, they don’t pop up right away). What’s the best way to clean up?Sounds nasty! Although this particular spill has long dried, we’ll start these cleanup instructions from the moment right after spillage to make them more widely useful. So: Immediately power down, disconnect the power cord from the MacBook, and remove the battery (if it’s removable). After doing as much as you can with paper or cloth towels, turn the machine over with the lid partly open to allow the liquid to drain, making sure that the laptop doesn’t close all the way. Give it about 72 hours to completely air dry and then take apart the machine to thoroughly clean the innards. The website iFixIt.com has great step-by-step guides to taking the keys off and getting your MacBook back to normal. When dabbing at disassembled keys and other parts, we recommend a bit of gauze lightly dampened with rubbing alcohol.�31. Airport Fizzles�I stream my music from iTunes to an AirPort router, but it frequently cuts out. What can I do?First, make sure your iTunes and AirPort software are up to date. If the problem persists, move your router away from possible sources of interference. Wi-Fi is convenient, but it’s not an exact science. Signals can be impeded by microwaves, wireless phones, thick masonry, and more. If dropouts continue, try changing the channel on which your AirPort broadcasts in the Wireless tab of the AirPort section of AirPort Utility.�32. Family Planning�My wife and I have our own iPhones and iTunes accounts, and we’re adding an iPad to the happy family. Can we sync both iPhones and the iPad (plus our Apple TV) to a single iTunes account, and share our apps on all devices without affecting our current library and future purchases?Bad news first: there’s no way to merge multiple iTunes accounts into one, so your family will have to keep juggling separate accounts and purchases from your iPhones, Apple TV, and bouncing baby iPad. The good news is that apps, like DRM-protected movies and TV shows, can be used on up to five authorized computers and the iDevices that sync to them. Just open iTunes, select Apps in the sidebar, then drag iPhone applications you want to share from iTunes to a networked computer or removable hard drive. Select File > Add to Library in iTunes on the second authorized computer, then choose the exported apps to load them into that computer’s library. These apps won’t retain saved data from the original computer, but otherwise they’ll be fully operational and can be updated normally. Apple TV purchases, however, will still be tethered to one of your computers. But even these files can be synced and transferred to multiple computers and iDevices.Here’s the better news: Home Sharing, introduced in iTunes 9, simplifies this process by allowing users to drag and drop media to shared computers within iTunes. Activate Home Sharing by selecting Advanced > Turn On Home Sharing. Repeat this step on all your computers, entering one iTunes account username and password on each. Then you can drag media from shared libraries in iTunes’ sidebar into a computer’s local library at will. Future purchases can be shared automatically by clicking the Settings button at the bottom of Home Sharing iTunes library, then selecting which media you’d like to share. Once you set up all computers on your network, syncing works automatically, zapping new media off to each machine.�33. Double the Addresses�Why do I have duplicate Contact entries on my iPhone but not on my Mac?Odds are your iPhone has gained multiple groups of contacts after syncing them both wirelessly through MobileMe and through iTunes when you connected your iPhone to your Mac. Whatever the cause, check your iPhone Contact app’s Groups. If you see a group named From My Mac in addition to groups you’ve created in OS X’s Address Book, it’s a sign your iPhone thinks you have two distinct sets of friends.It's hard enough to find the contact you're looking for--who needs duplicate entries?To fix the problem, first back up your Mac’s contact data. Connect your iPhone to iTunes, uncheck Sync Address Book Contacts in the Info tab, then re-sync. If that doesn’t remove the extra contacts, turn off MobileMe contact syncing in Settings on your iPhone, choosing to delete the existing contacts on your phone. Next, turn Contact syncing back on, and choose to merge MobileMe’s data onto your iPhone if asked. Now you should have just one set of contacts shared between your iPhone and Mac. You’ll have half the friends, but half the hassles.�34. Conquer Syncing�What's the most elegant way to sync iTunes libraries between work and home computers?We use SuperSync, a program that lets you sync your iTunes library among multiple computers on local networks or over the Internet. SuperSync’s busy interface can seem a little daunting, but in just a few quick steps, you can start copying music from your crib to your cubicle and back again. Casual Fridays will never be the same.A. Buy the SoftwareSuperSync looks and feels kinda like iTunes, but is a whole different beast.To get started, you’ll need a copy of SuperSync running on both your home and work computers. Two licenses will set you back $24, or you can snag ten for $34 and give one to your manager for Boss’s Day.B. Make the ConnectionsWhen you first launch SuperSync on your home Mac, it loads and displays your iTunes library in an iTunes-alike window organized by genre, artist, and playlist. While SuperSync may look a little like iTunes (and it can even play some unprotected audio files), it’s really a conduit and control panel for syncing, not a jukebox. Your DRM-protected files must still be played by an authorized copy of iTunes, although SuperSync will transfer them just fine.SuperSync can even keep metadata updated across different Macs.If your music collection doesn’t live in your Mac’s Home folder, you can point SuperSync to a library stored on a remote or network drive and share from there. To set up sharing, just check the obvious boxes and enter a password in the application’s Network preferences. While you’re there, you can fine-tune what you sync and how. For instance, you can keep specific media types--all videos, for instance--out of your shared library and pick which metadata changes will be synced back to your home machine. Whether you simply want to copy files or meticulously update their play counts, ratings, and more across your computers, SuperSync has your back.C. Start the SyncTo sync your library, install and launch SuperSync on your work machine, then turn on sharing and connect to your home computer. This is easiest (and fastest) on a local network, but you can sync your music over the internet by manually forwarding ports on your home router, or by using a UPnP (Universal Plug and Play) router and letting SuperSync do the work for you.When the syncing starts, SuperSync's interface gets pretty busy.Once you get both computers talking to each other, you can synchronize your entire library in one go, sync individual files, or transfer albums, artists, and whole genres at once. You can even sync your playlists--both their music files and the lists themselves in the iTunes sidebar. Naturally, files added to iTunes on your work computer can be synced back to your home Mac. Just finish your download in iTunes, then phone home with SuperSync. New files will be noted automatically and can be transferred with a click.�35. Hot Flash�My MacBook Pro has been acting strangely. It will become sluggish, get hot, and the fans will come on at full speed. Activity Monitor shows that a process called “PTMD” is taking over 60 percent of my CPU. How do I prevent PTMD from taking over my Mac?This may not be a common question, but it certainly is a burning one! According to Apple’s Mac OS X Reference Library, PTMD stands for “platform thermal monitor daemon,” and it communicates any OS notifications effecting thermal conditions to your hardware. This daemon is supposed to automatically quit itself when it’s done communicating, but apparently your Mac erroneously thinks that its thermal conditions are continuously changing, so it’s trying to let your hardware continuously know this incorrect information.This seems to be a new problem that has cropped up for some users in Mac OS 10.6.3, so hopefully it will be fixed in a future update to the operating system. In the meantime, you can manually quit out of PTMD in Activity Monitor (launch it from your Utilities folder) whenever it starts acting up. You may also try resetting your Mac’s System Management Controller, which is responsible for thermal management (follow the directions here).�36. It's a RAIDI have Apple’s RAID card in my Mac Pro, and it always pops up this error message: “Write cache disabled due to insufficient battery charge.” But...what is a RAID card, and what should I do?Apple's Mac Pro RAID Card improves RAID performance and reliability.RAID stands for Redundant Array of Independent/Inexpensive Disks, and it’s a tech that lets you combine multiple hard drives so they appear as one. RAIDs can either be mirrored or striped--in the first, each drive is an exact copy (or mirror) of the other drives, so if one fails, you’ll still have all of your data intact on another (known as redundancy). If you configure your drives as a striped RAID, the storage space of all of your drives is added together into one larger drive. This will give you increased performance and increased storage space, but no redundancy unless you’ve configured your RAID with parity handling (which uses a portion of each drive to hold identical copies of data from one of the other drives). RAIDs can be controlled by software like Apple’s Disk Utility or the excellent SoftRAID ($129, softraid.com), or they can be controlled by hardware like your RAID card. The main advantages of a hardware-controlled RAID are increased performance and reliability. With the error message you’re receiving, it sounds like the battery on your RAID card has died, so take it into Apple to get replaced.�37. iPad 2�What upgrades will we see in the next version of the iPad? (We emailed a trio of well-known tech experts for their predictions.)��Daniel LyonsNewsweek"I'd guess the following:» Front-facing camera for videoconferencing» Multitasking (duh, already announced)» Higher-resolution screen» No Flash» Gorgeous ads that will change your life» Unicorn tears"��Christopher NullYahoo! News, Technology"Dual cameras--a front-facing camera for videoconferencing will be huge for opening up a whole new market for the iPad."��Dylan TweneyWired"One of the things most obviously missing from the current iPad is a webcam. This would instantly transform the iPad into a videophone, and its size—just slightly bigger than the human face—would be perfect for face-to-face video chats. It’s also likely that the next iPad will have more memory and a faster processor. If we’re lucky, it might have an HDMI port too, so you can hook it up to a TV to show off photos, videos, and apps. One thing it definitely won’t have, though, is support for Adobe Flash. That door is closed, probably forever."��38. Mac Van Winkle�When I wake my MacBook Pro from sleep, it doesn’t connect to my Wi-Fi. Sometimes it even forgets the Wi-Fi password. How the heck do I get it to remember?First, check out the extensive troubleshooting steps that we gave in Question #2 to see if any of those ideas solve your problem. Beyond that, your problem may be caused by one of the following issues:» Two Wi-Fi networks with the same SSID (wireless network name). For example, do you connect to one wireless router that’s named “Linksys” at work and then another router that’s named “Linksys” at home? If so, your Mac may be trying to apply the password from one router to the other router. Rename one of the wireless networks.» Keychain problems. Launch Keychain Access (in Utilities) and delete any AirPort Network password entries for the wireless networks that are giving you problems.» Preferred Networks problem. Go into your Network System Preference, click on AirPort, then the Advanced button, then the AirPort tab. Delete any unused networks, and drag your current network to the top of the list.» Corrupt preference file. Trash the file located at Macintosh HD/Library/Preferences/SystemConfiguration/com.apple.airport.preferences.plist and restart your Mac.» Security incompatibilities. Try changing the type of wireless security on your router (for example, WPA instead of WEP).» Wireless interference. Turn on interference robustness on your router or change the wireless channel.» Your system may need a general maintenance. Run Disk Warrior on your machine, repair permissions with Disk Utility, empty the caches, and run the UNIX maintenance scripts with Cocktail.�39. Style Manual�What exactly does Steve wear on a daily basis?We asked our team of fashion experts, and they said, “The same dang thing no matter what.” So we made them stalk the streets of Cupertino and watch hours of keynote footage to bring you the scoop on Steve’s sartorial secrets. That’ll show ’em.Next page: Answers Guide continued >>�40. Sad Mac�My iMac flat-out freezes when I try to wake it from sleep. I ran DiskTools Pro, which verified and repaired my hard drive, but it still hangs after waking from sleep.This is often a symptom of a failing graphics card or a failing logic board inside your Mac, in which case you would need to take your Mac into an Apple Authorized Service Provider for repair. However, before assuming the worst, you can perform a series of basic troubleshooting steps to rule out other variables that may be causing this symptom.» External devices: When your Mac fails to wake from sleep, try unplugging any external hard drives or peripherals to see if doing so makes your Mac suddenly wake from sleep. If so, those external devices may be to blame. » RAM: You may also have bad RAM inside your machine. You can try to pinpoint bad RAM by either removing one of your RAM chips and see if the problem continues, or by running the Apple Hardware Test to see if it can identify any bad RAM. To run the Apple Hardware Test, take a look at the DVDs that came with your Mac; one of them will say that the Apple Hardware Test is on it. Insert that DVD and restart your Mac while holding down the D key on your keyboard. » Reset your Mac’s System Management Controller (get instructions here).Next, try to rule out the software problems: » Trash the following files and then restart your Mac: Macintosh HD/Library/Preferences/SystemConfiguration/com.apple.AutoWake.plist and Macintosh HD/Library/Preferences/SystemConfiguration/com.apple.PowerManagement.plist » Reboot your Mac in single-user mode and run fsck (file system check)--get instructions here. » Back up your Mac, then erase and install Mac OS X.If all of these steps fail, it's time, sadly, to bring your Mac into an Apple Authorized Service Provider.�41. Stop Time�When Time Machine is running, my Mac virtually comes to a stop. What is happening, and what should I do?Any time an application such as Time Machine is actively reading or writing to a hard drive, you may notice a tiny bit of a speed loss if you’re also trying to access your hard drive as well because the read/write heads take time to physically move to different locations on the hard drive platter.However, the key phrase is “a tiny bit of a speed loss,” meaning that the speed loss should be negligible to most computer users. Time Machine is designed to be fast and extremely lightweight, so if your computer is actually coming to a standstill, then something else is going on. The best way to troubleshoot this is by eliminating variables. First, make sure that you do not have any virus software scanning your backup drive. This is a known factor that could slow down your Time Machine backups to a crawl and that may affect your computer’s overall speed as well.Then, eliminate the possibility that your backup drive has a hardware problem by swapping it out with a different backup drive. If you don’t have another drive handy, a utility such as Drive Genius ($99, prosofteng.com) or Disk Warrior ($99, alsoft.com) can help you sniff out failing hard drives. Your backup drive must also be partitioned properly, as explained at tinyurl.com/3zne68.Next, use a different backup program like ChronoSync to see if the slowdowns continue. If they do, ChronoSync will let you see which file is actively being backed up while the problem is happening. It could indicate a problem with that particular file or with your internal hard drive.Other than that, you can try some general tips to speed up your Mac overall: Upgrade from Leopard to Snow Leopard; purchase faster internal and external drives (7200 RPM or SSD); use a faster connection interface (eSATA or FireWire 800); add more RAM to your Mac; and turn off hard disk sleep in the Energy Saver System Preference (this last one has a huge impact if your hard drive is powered via USB only and has no separate AC power).�42. Display Despair�Why has Apple used so many display interfaces recently, and is the current Mini DisplayPort standard the best tech for the job?Mini DisplayPort meets VGA with this adapter.Apple’s flirtation with different video interfaces makes it seem like a puppet of the International Dongle Cartel, but it’s really all about doing more with ever-shrinking video ports. That includes today’s Mini DisplayPort, which can carry video and audio and connects to VGA, DVI, or HDMI displays at resolutions up to 2560x1600. We’re not sure if that makes it the best technology, but if it lets us carry just one small adapter that works on both MacBooks and iMacs, we’re happy.�43. Feelin' Social�Does Apple have a Twitter account or Facebook page of any sort whatsoever?YouTube has your favorite Apple commercials.Steve may be cool with answering emails, but the company isn’t too keen on Twitter. There is no official Apple Twitter account. Facebook is a bit more complicated. While Apple hasn’t set up an official company page, it has created an App Store Facebook page: facebook.com/AppStore. Our preferred destination, though, is the Apple YouTube channel, which lets us check out all of our favorite Apple commercials: youtube.com/apple.�44. Feelin' Blu�When will Apple include USB 3.0 and Blu-ray in Macs? What’s taking so long?USB 3.0 gear is already trickling onto the market, so it’s probably just a matter of time before the first computers sporting the blazing new standard roll out of Cupertino. Unfortunately, Blu-ray is another story. Apple’s interest in promoting its HD iTunes movie downloads and Steve’s declaration that bringing Blu-ray to the Mac is “a bag of hurt” don’t bode well for Blu’s chances on the Mac.�45. Photo Downloads�There seems to be no way to download my photos from my iPhone directly to my Mac without using iPhoto. Even then, I have to drill down through some crazy iPhoto directories in the Finder just to copy the photos somewhere else. Can’t I just pull these photos off my iPhone and put them wherever I want?Any photos that are in iPhoto can be easily and quickly copied somewhere else on your Mac simply by dragging and dropping them out of iPhoto. For even more control over the size, format, and name of your photos, use the File > Export command in iPhoto. You don’t need to--and you really shouldn’t--be drilling down into any iPhoto directories on your Mac.Now, onto your next question of bypassing iPhoto altogether. In Mac OS 10.6, the Image Capture application gives you a significant amount of control over what happens when you connect your iPhone. If you have multiple cameras or iPhones, Image Capture even lets you set different preferences for each individual camera.Image Capture is the place to go to directly download photos from your cameras or to set what happens whenever you connect your cameras.You could have your iPhone launch Image Capture itself, which lets you manually download your photos into the directories of your choice and then delete those photos from the iPhone. You could have your iPhone launch Preview, which lets you import iPhone photos from the File menu. You could have your iPhone run an AppleScript.But perhaps best of all, your iPhone could launch AutoImporter, a hidden application that automatically imports photos to the directory of your choice, without you intervening at all. It’s located at Macintosh HD/System/Library/Image Capture/Support/Application/AutoImporter, and you can set this application’s preferences by choosing AutoImporter > Preferences.�46. Tame MobileMe�I have four Apple devices: two MacBooks, an iPhone, and an iPad. It would be wonderful if MobileMe would do its job and sync all of my calendar and contact information, but I continually have glitches. One of the devices will often stop syncing, and then I have to wipe out data and start all over again. Is there any way to alleviate these problems?We’ve heard from an Apple support representative that syncing problems with MobileMe are very common because the MobileMe servers are not yet robust enough to handle more than 1,000 synchronizations before everything needs to be reset from scratch again. While 1,000 synchronizations might sound like a lot, consider that a sync takes place every single time you make a change to a contact or a calendar. The good news, however, is that this same representative told us that Apple is aware of its MobileMe syncing shortcomings and is continuously working to increase the competency of its servers.In the meantime, if you want to stick with MobileMe syncing, your best bet for solving the glitches you’re experiencing would be to follow our extensive guide from our November 2009 issue (or find it online here--scroll down to #37) on how to reset your MobileMe syncing from scratch on all of your devices.Alternatively, you may want to ditch MobileMe altogether and explore alternatives such as the web-based calendaring and contact solutions from Google, which can synchronize to your iPhone and iPad using Google Sync (google.com/mobile/sync). On your Mac, you can synchronize to Google using Spanning Sync ($25 for one year, spanningsync.com) or use the built-in (but more limited) syncing tools within Snow Leopard’s Address Book and iCal.If you have an extra Mac that you can use as a server machine, you can even take syncing into your own hands by using a product like Apple’s Snow Leopard Server ($499, apple.com) or the outstanding Kerio Connect ($540, kerio.com).�47. The Other Team�I’m running Windows 7 on my Mac using Boot Camp. How do I maintain my computer so both the Mac and Windows platforms stay healthy? And how can I make a clone of my computer that captures both?For tips on how to keep your Windows 7 partition healthy, you’ll want to turn to our sister magazine Maximum PC (this is a good place to start), where you’ll find the experts on all things PC-related. Although conventional wisdom about PCs dictates that you’ll want to defragment your Windows hard drive regularly and immediately install antivirus software on your Windows partition, those are two things that Mac users are not required to do.Your Mac will continue to maintain its health as long as all those hundreds of thousands of Windows viruses can’t reach your Mac files from within the Windows 7 environment. And they won’t be able to since Boot Camp only allows you to read your Mac partition but not write to it.If you gotta run Windows 7, Boot Camp can get it done on your Mac.However, if you install a program like MacDrive 8 ($49, mediafour.com), you’ll have full read and write access to your Mac partition...and so will all those Windows viruses. So be doubly sure to have antivirus software on your PC side.To clone your entire computer, you’ll need to make two clones: one for your Mac partition and one for your Windows partition. For the Mac partition, use a tool like SuperDuper ($28, shirt-pocket.com) or Carbon Copy Cloner (donations requested, bombich.com). For your Windows partition, we recommend Winclone (donations requested, twocanoes.com).�48. Log Me OutMy iMac has separate user accounts for my wife and me, plus a Guest Account for when we have parties and people are drawn to the 27-inch screen to play. Can the Mac automatically return to the login screen after some period of inactivity? I don’t want guests to have access to our accounts, and I don’t want my wife to have to remember to log out when she’s finished. I just want it to go back to the login screen to force the next person to log in as a user or guest.No problem--head to System Preferences > Security and check the box for Log Out After X Minutes of Activity, setting X to be any number you like. While you’re there, make sure Disable Automatic Login is checked too. That way, the login screen always appears when you start up, instead of a default administrator account.The auto-logout option is in System Preferences > Security.It’s also easy to lock down the Guest Account with System Preferences > Parental Controls, which lets you select which applications will be available. By default any files in a Guest Account’s Home folder are deleted when they log out, but you could park an alias in the Dock to a shared folder on your hard drive, called, say, “Save Stuff Here.” While you’re sprucing up the Dock, add some big, pretty icons for party-startin’ apps like Photo Booth and Camera Bag.Set up a Guest Account with System Preferences > Accounts, then manage--or spy on--it with Parental Controls.�49. Silence�How do I disable voice control on my iPhone 3GS? I never use it, and it's annoying when it's in my pocket and accidentally activates.Good news: You can shut off Voice Control dialing. Bad news: Voice Control everything else stays on. To shut down Voice Control dialing, you need to turn on the Passcode Lock option for your iPhone. To do this and turn off Voice Control Dialing, navigate to Settings > General > Passcode Lock. Once you turn on Passcode Lock, you can turn off Voice Dial.�50. Behind the Black Shirt�What does it take to become a Genius Bar technician?There are fewer great occupations in life than working at the Genius Bar. Think about it: When someone asks you what you do for a living, you get to tell them that you’re a Genius. On top of that, you get to manhandle Apple computers all day long, dealing with situations like figuring out what in the heck is going on with a MacBook that a carpenter impaled with his drill (remember to tell him it’s no longer under warranty). Check out our handy chart to see what it takes to become a Genius Bar employee.�A. Get Smart!�First things first: You gotta have plenty of knowledge about past and present Apple products. Geniuses must know hardware ranging across entire generations of Apple products, as well as software offered for all of the latest operating systems. After all, you never know what to expect when you work at the bar. For all you know, a customer might bring in their Performa 460 and ask you to transfer their hard drive data to one of those newfangled Mac Pros.�B. Be Happy--and Discreet�Employees at the Apple Store must be like employees at Disneyland--you’re in the Happiest Place on Earth, so smile…and keep your lips zipped tight about any advance knowledge of upcoming Apple products you might have. Or else.�C. Magic Hands�Before you can get your hands on customers’ gear, you need to get trained. A lot. Applying to be a Genius begins with a battery of tech questions--and we’re not talking the ins and outs of GarageBand, either. Applicants are expected to have deep knowledge about how to diagnose and fix serious hardware and software issues--after all, most of their job involves coping with damaged or seriously broken gear. Survive that hurdle, and it’s off to Cupertino for four weeks of sessions that include acquiring three Apple certifications (OS, Desktop, and Portable) and practice time with fake customers who are really good at being a pain in your backside. After that, the apprenticeship continues in a real live Apple Store for as much as another month before you become true blue Genius material.�D. Black is Boss�The shirt color is an essential part of working in the Apple store. The shirt depicts what department you work in and makes it so that customers know who exactly the Geniuses are who can help them with their waterlogged iPhone.�E. Load-Bearing�Can you diagnose a problem and solve it within 15 minutes? The Geniuses at the Bar can. Appointments taken at the back of the store are only supposed to take as long as it takes to get you halfway through your favorite sitcom, which ensures that even stores with heavy traffic volumes have a chance to help everyone out.
Hot Future Tech Coming to Your Mac, iPhone and iPad

Some seriously cutting-edge tech is cresting the horizon, ready to take your Apple devices and other gear to the next level of awesome. We’ve searched out the breakthroughs on the verge of becoming reality to discover how Macs, iDevices, and other tech are about to become even more impressive.�Illustrations by ArtBombersIf you’re a regular reader of Mac|Life, you know that every January we look at the fanciful future of Apple, ranging from the prototype cars to the VR goggles that might emerge from Cupertino one not-so-soon day. This is not that story. This story is about real tech that genuinely works--it’s visible on the horizon, and it could be in your Apple gear in a year or three. Think of this story as a preview of the near future.Of course, we can’t say for sure that all this technology will end up in future products (we’re good, but we’re not psychic). Some of it may never leave the lab. What you can rely on is that old standards will hit their technical limits, and progress will march on. But for a reasonable-guess preview of how Macs, iPhones, iPads, iPods, and other tech will grow, evolve, and improve in the coming years, continue reading.�The Display's the Thing�Since the original Macintosh, our screens have been passive windodws into Apple's machines. That's about to change.�3D in Your Home�Three-dimensional TV has been a glimmer in the eye of television and movie studios since House of Wax and other 3D features first popped out at audiences in the 1950s. But the gimmick never caught on, thanks in large part to clunky technology that sacrificed picture quality. As James Cameron would be happy to explain to you, times and tech have changed, and in 2010, 3D is making the jump from the big screen into our homes…and hands.Despite technological advances, the principles behind 3D haven’t changed much in 60 years. When a 3D image is displayed, two pictures of the same scene taken from different perspectives are shown. Those spiffy glasses make sure each is sent to only one eye, then our brain combines the two images into one, complete with the illusion of depth. A more mysterious part of the brain is responsible for deciding if it’s worth paying 10 bucks for popcorn at the multiplex.But really, we can’t picture Steve wearing those dorky glasses at the introduction of the iMac 3D (but when we do, it always puts us in a good mood). Simplicity is Apple’s mantra, and what’s simpler than 3D screens that do the filtering for you, providing a 3D picture while eliminating the need for special eyewear? Such screens--called autostereoscopic displays--exist today. Some are peppered by tiny lenses that direct images to each eye; others use a layer of fine slits to split the display’s light in two. One of these technologies is about to get a boost from Apple’s biggest mobile-gaming rival, Nintendo. Announced this March and due for release in spring 2011, the Nintendo 3DS will be nothing less than a shot from the House That Mario Built across Cupertino’s bow. This next-gen upgrade to the popular DS handheld will sport sophisticated dual touchscreens, motion control, and--mamma mia!--autostereoscopic 3D.Competition is another Apple mantra, and it’s no secret that Apple sees games as a big part of the success of its Multi Touch devices. Steve won’t sit still if competitors like Nintendo can gain an advantage that draws gamers away from Apple and back to the Mushroom Kingdom. If Cupertino can improve on the 3D experience offered by Nintendo’s next handheld, you can bet that App Store games--and maybe even the iPhone and iPad OS--will enter the third dimension too.�OLEDs...So Pretty!�Today we watch videos everywhere from the living room to the hotel room on our HD TVs, MacBooks, and iPads. As great as those devices are, couldn’t they all stand to have even thinner, brighter, and more energy efficient screens? Trick question--of course they could. The good news is they will, thanks to OLEDs, an acronym for organic light-emitting diodes.OLED screens aren’t grass-fed, free-range displays sold at Whole Foods, but they do use organic material (that is, material derived from the element carbon) to produce a picture. Unlike traditional LCD screens that require power-hogging backlights to project their images, OLEDs generate their own light when electricity passes through the organic polymers sandwiched between layers of film in the display. Because those layers are only about 500 nanometers thick (that’s even skinnier than a human hair) and don’t require much else besides a power source to work, OLED screens can be dramatically slimmer and lighter than conventional displays now on the market.Better still, large OLED displays are relatively easier to make than LCDs, and their gorgeous picture makes your spiffy plasma TV look like a 1950s Zenith. That’s because there’s no need to grow sheets of fragile crystals. Instead, organic molecules are sprayed onto film in a process much like inkjet printing, and that film can be transparent, flexible, or even foldable. An OLED screen’s flexibility and toughness make it suitable for use in a wide range of gadgets, most of which haven’t been invented yet. From giant HDTVs and miniaturized smartphones to futuristic heads-up displays in cars, OLEDs can potentially be incorporated into almost anything--potentially even woven into clothing. And because of their brightness, vibrant colors, and wide viewing angles, you’ll always look great in your 720p iSweatshirt Pro.But don’t camp out in front of your local Apple Store for certified-organic MacBooks or casual wear just yet. While OLED screens are popping up in more and more devices (perhaps most famously in Google’s Nexus One smartphone), the technology’s best days are yet to come. Manufacturing OLED screens is still an expensive proposition, leading to high prices and tepid consumer interest. But as OLED’s momentum builds and costs drop, expect to see a gradual shift in the computer and electronics world away from LCDs, much like the transition that phased out bulky, inefficient CRTs. And expect to see Apple jump on the OLED bandwagon when the time and money are right. With its combination of energy efficiency, size, and image quality, we think OLED has a bright future in Apple’s Macs and its growing line of sleek mobile devices.�E-Papers, Please�Popularized by e-readers like the Kindle, e-paper has plenty to offer a company focused on mobile devices. Its slim design is durable, lightweight, and legible in bright sunlight. The secret lies between the sheets--plastic sheets holding tiny wells filled with black and white particles suspended in liquid. When the wells are charged, the particles move to the screen to appear as text. No backlight is required, and because electricity is only used once to draw the contents of each page, e-paper sips power compared to the LCDs in Apple’s portable lineup. Color e-paper is so hot, you gotta wear gloves. Metaphorically speaking, that is. Photo: LG.Phillips LCD., LTD.But while e-paper does monochrome well, most of today’s e-readers use filters to colorize their black and white text with pictures--and they simply can’t compare to LCDs. That will change. Philips is working on new technology using colored particles in a process much like blending ink dots in traditional print. The results should finally make good on e-paper’s promise, but they’re still years away.Even then, will Steve subscribe to e-paper? The iPad’s LCD screen would seem to be the last word on the subject, but Apple could always use multiple displays in its devices. For instance, e-paper battery monitors could offer much more information than the little green lights they use today.�The Wireless War�If you’re like us, your living room entertainment setup is the second most precious collection of gear in your home (next to your beloved Mac, of course). Every night, you’re on the couch with a bowl of popcorn in front of an HD screen complete with a Blu-Ray player and 7.1 sound. Trouble is, that sweet setup means fistfuls of wire to fuss with. But those knots may not stay tangled much longer.As home entertainment setups get more complex, something has to give. If two competing wireless standards--WirelessHD and Wireless Home Digital Interface (WHDI)--have anything to say about it, that something will be our HDMI, DVI, and other AV cables. Both standards promise something like Wi-Fi for multimedia. Compatible devices (laptops, game consoles, and mobile phones) will use them to find your HDTV automagically over the air in a system that “just works”--and the whole idea of ditching all those cords works in a big way for us.WirelessHD devices may be available from Panasonic, LG, Vizio, and other manufacturers by the time you read this. WirelessHD delivers uncompressed video up to 1080p, multichannel audio, and other data--including Hollywood-approved DRM--at speeds up to 4Gbps, with a theoretical ceiling of 25Gbps. That’s a lot of data, but WirelessHD will only carry it up to 33 feet. The WHDI standard will move your movies as far as 100 feet, but at only up to 3Gbps. You’ll be able to compare how the two standards fare against each other when WHDI devices hit stores late this summer or early fall. Only time will tell which of these standards will be a hit with consumers or whether Apple will adopt one or play a waiting game. Let’s hope we’re not kept waiting for the release of Avatar 2 before we can stream movies, games, and more from our iPads to our televisions.» Future Apple Devices: iPad 3, iMac 3D, Cinema Display» Expected Arrival Date: 2013» You'll Also See It In: HDTVs, handheld game consoles, displays» Future Awesomeness Rating: Deeply AwesomeNext page: Printers and Processors >>Powerful Prints�Yes, print and printers have a future in our networked world. No, they won't be like anything you've seen before.�Fab It Yourself�Teleporters and matter replicators may be the stuff of science fiction, but with 3D printers, you can create physical objects with your Mac out of thin air (and a lot of plastic). Apple hasn’t sold printers since 1997, but if anything could get them back into the game, 3D printing is it.For decades, 3D printers have been used to create “rapid prototypes” for manufacturers and architects. The idea is much the same as conventional printing--you design something on your computer, and the printer produces a hard copy. But these hard copies need time to cool. 3D printers take designs built in 3D modeling programs and melt plastic to “print” them with thin strands built up layer by layer into a finished product. The idea is about to get a big boost from HP, which will begin selling 3D printers this year at “bargain” prices expected to start under $15,000. So much for 3D printing for the rest of us, right?The MakerBot prints...in 3D! Want.Not quite! If you have a techie DIY streak, 3D printing can be yours today for under $1,000. MakerBot’s compact Cupcake printer is available as a kit that, once assembled, lets you manufacture objects up to 4x4x6 inches using Lego-quality ABS plastic. The idea is catching on, and other low-cost 3D printers (like the RepRap and Desktop Factory) are poised to slowly do what HP’s high-end offerings probably won’t--make 3D printing the desktop publishing of the next decade.Of course, it will take a while for 3D printing to catch on, but if it does, expect Apple to take note. After all, our Macs have helped us make things since 1984. There’s no reason to stop now.�An Inkless Job, But Someone Has to Do It�Let’s face it, next to Mafia Wars and Farmville, printing is one of the biggest energy hogs in an office. The paper and toner cartridges required by today’s printers consume a lot of energy to use and recycle. But greener workplaces may be one step closer to reality thanks to two new inkless, reusable printing technologies that are poised to send old-fashioned hard copies sailing on a one-way trip into the wastebasket of history.Late last year, Japan’s Sanwa Newtec company introduced the PrePeat 3100 II, a compact black-and-white printer that prints using heat instead of ink. The secret’s in the “paper”--flexible, waterproof, recycled plastic that reacts to the PrePeat’s thermal mechanism. Best of all, when you don’t need a page any longer, you can just feed it back into the PrePeat to erase it or print a new document as many as 1,000 times per page. Right now this green new world will cost you (the PrePeat retails for $5,600), but expect prices to drop if the technology becomes more widely adopted.Meanwhile, researchers at Xerox are using ultraviolet light to develop a technology called Erasable Paper. The process hits specially coated paper with a specific wavelength of UV rays to print your document to the page, and you can erase and reuse a sheet whenever you need to. If that sounds like a tanning bed for interoffice communications, you’re more right than you know. Like a tan, these printouts fade away over time, and within 24 hours, a UV-printed page will be blank again. While self-destructing Mission: Impossible documents are cool (and well-suited to sharing data with short lifespans), the limitation is one reason Erasable Paper is still being refined in Xerox laboratories.» Future Apple Devices: iLife '13» Expected Arrival Date: 2013» You'll Also See It In: iLife '13» Future Awesomeness Rating: Fit To Print�Dueling Processors�Current technology can only take CPUs so far. But don't worry--tomorrow's breakthroughs are being designed today.�More Cores for Your Buck�Smaller processors offer greater speed and improved energy efficiency, but engineers racing to make the best chips possible are running afoul of the laws of physics. Conventional manufacturing methods can only make circuits so small, and even the power of Steve’s reality-distortion field can’t change that. But some amazing new technologies might.For years, multi-core technology has given us Apple chips that pack the power of multiple CPUs into a single chip. Intel’s Xeon, Core i7, and venerable Core 2 Duo processors deliver up to six cores, and eight-core machines are coming soon. We hate to break it to those processors, but a new prototype from Intel unveiled late last year promises that a lot more muscle is on the way to the Mac.Intel calls it the single-chip cloud computer (SCC), and it boasts a whopping 48 cores on one processor…with room to grow to over 100. Computers derived from the SCC will bring the brawn of today’s massive data centers (the “cloud” of the chip’s name) to desktop-sized machines, paving the way for smaller, greener clusters. Initially, Intel is planning to build only 100 of these experimental chips so engineers can figure out what to do with all that power before it lands on the market. Intel is just one of the companies now developing “many core” processors, but given its relationship with Apple, it’s a good bet that the first Mac with the power of the cloud will have Intel inside.�DNA Processors�Meanwhile, another company is taking a radically different approach to building tomorrow’s processors. Last year, researchers at IBM announced a chipmaking breakthrough that uses something called “DNA origami,” and it’s as cool as it sounds. The process arranges strands of DNA into shapes used as scaffolding for carbon nanotubes and silicon nanowires, the tiny structures that could one day move data through really, really small processors.DNA origami is a “bottom-up” approach to chipmaking that builds the chip’s circuits, as opposed to more conventional “top-down” methods that carve silicon away, and it has a promising future. DNA designs could potentially deliver chip circuits as small as 6 nanometers--that’s just dozens of atoms wide! So Apple has good reason to keep an eye on how its story unfolds. They’ll have to be patient. The technology is still evolving and likely won’t produce commercial chips for another five years at the soonest.» Future Apple Devices: MacPro Extreme» Expected Arrival Date: 2015» You'll Also See It In: Windows PCs, Skynet» Future Awesomeness Rating: Sheer GeniusNext page: New Wires and New Storage >>Magic Buses�Our future gadgets will do more wirelessly than ever before. But they'll be able to do even more with wires.�It's USB's World, We Just Live Here�Once an upstart newcomer, USB has become an elder statesman in the electronics world with a presence in almost every device on Earth. But USB’s data-transfer speeds, last boosted by USB 2.0’s introduction in 2001, haven’t aged gracefully. Thankfully, USB 3.0 is here to breathe new life into an old favorite.USB 3.0 cables definitely lose the beauty contest to Light Peak (below).At first glance, USB 3.0 (a.k.a. SuperSpeed USB) doesn’t seem like a radical departure from its predecessor, and that’s a good thing. It’s backward-compatible with USB 2.0 and even uses the same rectangular port we all know and love, so your old devices will work just fine with the new standard. So don’t worry, you won’t have to buy a new USB beverage warmer for your cubicle.But USB 3.0 brings two new tricks to the table. The first is speed--its transfer rates reach up to 5Gbps, or 10 times USB 2.0’s performance. The second is improved power management, which means reduced power consumption and more juice for devices that need it. USB 3.0 gear is already on the market, so it’s only a matter of time before Cupertino rolls out the first Macs with the SuperSpeed standard. We hope they come soon--we’ve got HD video to import!�One Wire to Rule Them All�Fiber optic cables, long used by telephone companies to connect landline phone calls, have numerous advantages over traditional copper wires. So why haven’t they made it to the desktop yet? Intel hopes to put that question to rest with a new technology called Light Peak.Light Peak is Intel’s answer to…well, just about every cable in use today. From HDMI to USB, if it carries data, Light Peak can replace it. That’s because Light Peak’s bandwidth starts at 10Gbps, and its theoretical ceiling is a whopping 100Gbps. And since Light Peak’s flexible fiber optic cables transmit light, not electricity, they can carry data up to 100 meters without a hitch. That’s plenty more meters than we need, but some room to grow can’t hurt, right?Light Peak brings fiber optic speed to computing. And pretty colors, too.However, despite a planned 2011 rollout, don’t expect to sync your 5G iPhone with Light Peak. Intel is still working out ways to combine power with Light Peak to charge devices while beaming data at warp speed. One thing’s for sure, though--when Light Peak finally strikes, it’ll be fast.» Future Apple Devices: Almost all of 'em» Expected Arrival Date: 2011» You'll Also See It In: Every gadget on Earth» Future Awesomeness Rating: Blazing Hot�Reading, Writing, Revolutionary�Say goodbye to your old drives. Say hello to a new world of speedy storage.�It's RAM! It's a Hard Drive! It's Both!�There’s nothing New Age about “universal memory,” but it could usher in a new age of computers and electronic devices. Universal memory is any next-gen storage that combines the speed and affordability of today’s DRAM with the permanence and capacity of flash memory. Two technologies are fighting to rewrite the rules, and the winner may be coming to the Mac sooner than you think.Phase-change memory (PCM) gets our vote, if only for its cool name, which is derived from the use of chalcogenide glass that changes from a crystalline to an amorphous state with heat. It’s the same material used to make rewritable optical discs, but in PCM, the two states represent different electrical charges, or a zero and a one. PCM represents a major leap in durability over flash memory, and can be written to up to 100 million times versus flash’s upper limit of just 100,000 read-write cycles. Samsung has already begun producing 512MB PCM modules for use in mobile phones, but 1GB modules are still on the way. Looks like phase-change doesn’t happen overnight.The race for better memory is run on a tiny field, though, and IBM’s racetrack memory may have the inside track. It uses something called spintronics--don’t you want to hear Steve say that at a keynote?--to manipulate electrons into moving magnetic bits down nanoscopic, U-shaped “racetracks” to read and write data at blazing speed. Yet racetrack memory’s biggest asset may be its scalability, theoretically allowing HDD-size capacity to be squeezed into a much smaller area than competing technologies allow. But until racetrack memory is ready to leave IBM’s labs, this dark-horse contender will be one to watch, not buy.�Kind of Blu�Steve famously quipped that bringing Blu-Ray to the Mac was “a bag of hurt,” but Sony’s multimedia power-platter is still rolling along after years of Cupertino’s cold shoulder. Movie lovers--and anyone who wants to share giant files--can take comfort that when Blu-Ray finally arrives on Macs, it’ll be better than ever. Having long shed its 25GB limit, Blu now boasts capacities of up to 400GB, and 1TB discs are coming in just a few years. The promise of this year’s 3D Blu-Ray players is just one more feature that will keep Mac fans gazing longingly--sigh--at Big Blu’s bag of tricks.» Future Apple Devices: MacBook nano, Apple TV Blu» Expected Arrival Date: 2013» You'll Also See It In: Smartphones, PCs» Future Awesomeness Rating: Memorably CoolNext page: Networking, Power, and Interaction >>Network It Out�Tomorrow's wireless communications will be more important than ever. Good thing our networks will be able to keep up.�4G or Not 4G?�Poor AT&T. Just as it’s getting the hang of supporting the iPhone on its 3G network, 4G networks will begin popping up from Sprint this year and from archrival Verizon in 2011. What does that mean for us, besides catty PR fights among the carriers? A blazing fast mobile internet with enough bandwidth for HD movies, video chats, and--we hope--fewer dropped calls.Like 3G wireless networks, 4G isn’t a single new technology. It’s a blanket term for a range of technologies and specifications that add up to the same thing: speed. Current 3G offers downloads of roughly 1.4Mbps. Compare that to 4G’s promised bandwidth of at least 100Mbps, and you’ll see what the fuss is about. 4G works its magic in part by using MIMO (Multiple In Multiple Out) technology to broadcast using several antennas simultaneously on multiple frequencies.4G’s strengths make its eventual adoption by Apple a no-brainer, no matter which carrier has the iPhone next year. Apple is serious about establishing the iPad as a mobile media device, and it’ll want a big pipe to carry movies and music to cellular customers. That’s just what 4G provides. As for the iPhone, who knows? Steve may decide to stick with AT&T and its 4G network expected to roll out alongside Verizon’s in 2011.�Crank Up the 802.11AC�Closer to home, we’ll use 802.11n Wi-Fi, but at faster speeds than we’ve seen before. Apple has sold 802.11n devices since 2007, but the protocol’s final standard was only approved in 2009. Happily, that means the business of making Wi-Fi as fast as possible can begin in earnest. Like 4G, 802.11n uses MIMO to improve performance, but manufacturers couldn’t take full advantage of the technology before the protocol was complete. Now that it is, devices can officially support maximum speeds between 400 and 600Mbps…if your hardware has the antennas to deliver the boost. Expect that hardware to start arriving in stores later this year.But the Mac life is never a simple march of progress, and there’s always something new on the horizon. Sweet! Work drafting the next Wi-Fi protocol, 802.11ac, has already begun. Devices supporting the new standard aren’t expected until 2012 at the earliest, but they’ll boast speeds of up to 1Gbps when they’re available. At press time, Ethernet’s agent was unavailable for comment.» Future Apple Devices: 2G iPad, Airport Express Plus» Expected Arrival Date: 2011» You'll Also See It In: Smartphones, netbooks» Future Awesomeness Rating: Wildly Wireless�More Power to You�Apple is going power mad. Its future devices will charge up almost anywhere.�Powered by the Sun�Solar power is overdue for a makeover, and if anyone can do it, it’s Apple. In 2008, it applied for a patent to slip solar cells beneath a device’s LCD screen, and early this year, it applied for another patent to cover portable devices with solar collectors.Solar-powered MacBooks? Yes please!�Wilder still, a March 2010 patent describes a MacBook with a solar panel that folds to collect sunlight or even to illuminate the LCD screen without drawing power from the battery. We’re still waiting for these designs to see the light of day--ha!--but it’s clear someone at Apple has spent a lot of time looking at the sun.�Go Wireless�Besides flying cars, wireless electricity is the ultimate in futuristic convenience. Today’s charging mats come close, but the magnetic induction they use keeps devices tethered to one spot. That’s why we hope Apple adopts WiTricity’s technology for truly wireless power up to several feet away from the base station. The science involved would baffle the DHARMA Initiative, but it involves something called sharply resonant strong coupling to generate an oscillating magnetic field that’s captured and converted to electricity by a sensor in your device. Or it will, anyway, when WiTricity-powered gear reaches stores sometime in the future.Wireless power? As in, electricity beamed through the air? Shocking.» Future Apple Devices: iPod solar, ElectroMagneto MacPro» Expected Arrival Date: 2015» You'll Also See It In: Nice weather, mad scientists' lairs» Future Awesomeness Rating: Simply Electrifying�Your Valuable Input�No matter how cool Apple’s upcoming products are, they’ll only be as good as what we can do with them. Here’s how we’ll interact with the future.�Touchier Mice�The mouse has plenty of life left, at least according to Microsoft. It’s produced some stellar mice over the years, but Redmond’s recent Multi Touch prototypes could be the best yet. The FTIR (Frustrated Total Internal Reflection) Mouse’s high-res camera tracks finger gestures through a curved piece of clear acrylic so you can scroll, swipe, and pinch around on the acrylic in order to manipulate onscreen objects. The Orb Mouse works on much the same principle, but offers a whole hemisphere to interact with in your hand.The shrunken Side Mouse looks more like a wrist rest than a traditional rodent--its tiny camera tracks your fingers as they move across your desk or whatever surface you happen to be working on. Best of all, these mice incorporate the Multi Touch equivalent of keyboard shortcuts to perform zooms and other common commands quickly. Cupertino, start your copiers!Microsoft's FTIR Mouse makes magic out of a high-res camera and a piece of acrylic that together create Multi Touch-style input.But the coolest input technology on the horizon for Apple’s gear lies in--big surprise--touchscreens. Future Multi Touch devices will sport haptic feedback, or the sort of physical response you’ve gotten for years from vibrating gamepads and cell phones, to help make input feel more natural. In 2011, Artificial Muscle is bringing to market its EPAM (Electroactive Polymer Artificial Muscle) technology, which tenses and relaxes touchscreens in response to input. That sounds pretty fascinating all by its lonesome, but Apple’s recent patent applications show it has something more subtle in mind--a layer inside the touchscreen that delivers vibrating feedback localized to specific onscreen buttons and switches. That level of fine-tuned feedback would make typing on the iPad’s large screen even more satisfying and could pave the way for MacBooks without physical keyboards.» Future Apple Devices: Majestic Mouse, MacBook Touch» Expected Arrival Date: 2012» You'll Also See It In: Microsoft's mice» Future Awesomeness Rating: Terrifically TactileNext page: Too Wild for Apple? >>Too Wild for Apple?�Some of these technologies may seem out there even for Apple, but yes--chuckles aside--they’re real. Besides, today’s head-scratchers could be tomorrow’s game-changers. Maybe.�Huff and Puff into the Mic�You’ve finally gotten your mind around Multi Touch, but are you ready for Multi Puff? Zyxio’s Sensawaft technology lets you control a mouse cursor, scroll through text, or do just about anything else with your electronic devices using only your breath. The assistive possibilities for disabled users are obvious and awesome, but breath control could have other, less practical uses, too. Imagine blowing into your earbuds’ microphone to control music playback, skipping an annoying voicemail with a hiss, or puffing on your iPhone to zoom in for a kill while playing your favorite shooter. Apple’s engineers could do so much with this, it’s breathtaking.�Keep Your Finger on the Pulse�An iPhone fingerprint scanner makes a lot of sense, especially considering that Apple has so many intriguing patents out on the idea. Sure, a fingerprint-savvy screen would simplify security--and make “slide to unlock” really mean something--but we like to think about the possibilities for everyday iPhone control hinted at in Apple’s patents. With the iPhone of tomorrow, specific fingers could be used for certain functions, letting you change settings without even looking at the screen. You could use your thumbprint to play a song, your index-finger print to rewind, and your middle-finger print to...er…emphatically skip a song for those tunes so bad that a one-star rating just doesn’t cut it.You might not be able to remember a passcode that unlocks your iPhone, but we're betting you'll be able to remember your fingerprint.�Project Your Ideas�Pico projectors--low-power, handheld projectors--are handy for quickie presentations or impromptu slideshows with the family. Some of them even project with RGB lasers instead of white light for a picture that’s always in focus. But the image of these mini projectors will really improve if Apple ever makes good on recent patents to integrate them into MacBooks and iPhones. Sure, you could strike up a Keynote presentation on the go with a MacBook Pico, but throwing up movies, music, iTunes visualizations, and photo albums anywhere sounds like a lot more fun.�Wii Want Our Apple TV�Motion control brought gamers flocking to the Nintendo Wii, but can it do the same for Apple TV? Someone in Cupertino must think so, judging by a patent for a Wii-like motion-controlled remote to go with Cupertino’s set-top box. Sounds good to us. Apple’s Remote iPhone app is great, but it’s always seemed very “un-Apple” to require another device to deliver a satisfying Apple TV experience. Motion control--especially with the enhanced precision and reliability brought by the floating magnetic compass noted in Apple’s patent--would be a slick solution, and not just for easier navigation. Apple’s patent also describes using the remote to draw on the screen and manipulate photos with the flick of a wrist. That could give Steve’s favorite hobby product some much-needed pizzazz to help it catch the public’s eye. After all, the day will come when Cupertino will update the Apple TV again, and when it finally does, you may not even recognize it. What can we say? We want to see the little guy make good.Next page: Patently Awesome >>Patently Awesome�Apple’s patents are tea leaves that portend what technology’s cutting edge will look like for years to come. Here are some of tomorrow’s ideas Cupertino thinks are worth protecting today.�Nine Lives, Three Dimensions�OS X is the big cat that makes Cupertino’s products tick, but it’s Apple’s hardware that usually captures the public’s attention. That oversight will finally be corrected if a patent for 3D OS X becomes a reality.The 3D in question depends on parallax, the effect by which objects appear to change their position relative to each other as a viewer’s perspective changes. By keeping tabs on your position (likely with a head tracking iSight camera), this “OS parallaX” would alter the appearance of onscreen objects to form a simulated 3D space in which you could interact with files, study 3D objects, and more. While this could open up exciting new ways to use your Mac, it would also require complex new hardware and software, so don’t count on peeking behind alert boxes anytime soon.�An iPhone Gamepad�Judging by a recent patent, the iPhone and iPod touch might have more than just high-tech improvements in their future. Thanks to a unique accessory, someday soon we may be gaming old-school--with a twist--on our Multi Touch devices.In a few years, near field communication will let your iPhone be the boss of your videogame console, TV, and even your sprinkler.We love playing games on the iPhone, but sometimes we pine for the 20th century simplicity of physical controls. Call Apple’s potential solution the “GameFrame,” a shell that fits around your iPhone to add a D-pad, buttons, and other handy moving parts to the iPhone experience. Too old-fashioned for you? The device could also communicate wirelessly with HDTVs, opening the door to big-screen App Store gaming on the go. Hero of Sparta 3 on a 40-inch flatscreen? We’re so there!�"Home Screen" Gets a New Meaning�The iPhone’s superpowers seem to be growing by the day, but you haven’t seen anything yet. In the future, you won’t think twice about using it to lock the door, turn on the lights, and even water the lawn of your personal fortress of solitude.Apple’s recent home-control patent hinges on a technology called near field communication (NFC), a short-range wireless technology that’s slower than Bluetooth while offering a much quicker pairing time. That’s just the thing to control the Xbox, DVD player, and garden-sprinkler system shown in the patent application. Unfortunately, this remote-control magic requires NFC-enabled devices that are, like the iPhone that will interact with them, years away.�Slice the Mac into Pieces�To create, sometimes you must destroy, and the most intriguing Apple patent we’ve come across yet takes apart the familiar Mac we’ve used for decades and scatters it into…well, something else. We’re not sure if what it describes is a portable computer, a desktop machine, or something in between, but we call it the “MultiMac.” And we want one.The "MultiMac" splits a Mac into its component parts, which live where you'll use them.If it was built today, MultiMac’s components--a projector display, input devices, and a CPU--would be separate components, each powered wirelessly and communicating with each other over the air from wherever you wanted them to be. You could tuck the CPU on a bookshelf, surf from the couch, and project a movie on the wall as if using one device. Apple’s focus (pardon the pun) seems to be on the projector, which would do more than just show vacation pictures. The patent describes it as a networked device with multiple sensors controlling focus, color, or even built-in cameras. What are the chances those cameras could power a 3D OS X? Hey, we can dream.Will MultiMac be a novel new computer that ties together exciting new technology, a sophisticated Keynote presentation system, or a hub to synchronize a home full of mobile devices? We’re not sure, but that’s half the fun of being a Mac fan. Only Apple knows what’s coming next, and they’re not telling…yet.�
PopCap Discusses iPad Gaming Opportunities

PopCap's games aren't ones that require eight-figure budgets and massive media campaigns, but we defy you to find anyone who plays games on any sort of basis who hasn't poured hours into Peggle, Plants vs. Zombies, or one of the studio's other addictive hits. While the company initially made its mark on Mac and PC, the last couple of years have seen expansion to other platforms, notably the iPhone, which has hosted pitch-perfect iterations of those aforementioned favorites.Now, with the iPad release looming on the horizon, the big question is this: What's PopCap planning for Apple's tablet, and how soon will we be able to play it? Andrew Stein, director of mobile platforms at PopCap, wasn't able to share many specifics in a recent phone interview, but did offer some insight into how the company approaches new platforms, as well as what opportunities they see in iPad development.Plants vs. Zombies on the iPhone"The iPad offers a new experience for both developers and customers, given that it has higher performance," says Stein. "Having the additional horsepower under the hood and the bigger screen, the higher-resolution graphics give a tableau for developers to get more creative with games. We can do things with the iPad that we can't do on a smaller iPhone screen."In particular, Stein believes the large 9.7-inch screen will initially surprise iPad users, and likens the upgrade from an iPhone to that of bumping up to a new video game console. "I think that the size of screen is going to make the experience much more immersive, and it's going to be more than what people expect. In my mind, it's kind of the same as going from playing Xbox or PlayStation 2 on a 27-inch TV to playing Xbox 360 on a 46-inch high-def screen," asserts Stein. "It's right there in your face -- the leap is greater than what you might think from just the increase in size."Not only will the larger display and faster processor lead to better-looking versions of existing games and play modes, but Stein also believes the iPad's unique capabilities will lead to new ways to play, and trigger an iPhone-like wave of developer ingenuity."You'll start to see potentially new game modes that are new and haven't been done before. I think multiplayer becomes very interesting on that device, because with the bigger screen and all the multitouch inputs, you have the possibility of having a couple people using it at once -- whether it's sitting on a table with people on the side, or multiple people holding it at once," explains Stein. "It's still to be determined how people will want to use the iPad once it gets on the market, but I think we'll start to see the same burst of creativity on the iPad as we saw with the iPhone."Peggle on the iPhoneStein says PopCap is tinkering with the latest iPad software development kit (SDK), and that they're working on a couple unnamed iPad projects at this time. According to his engineers, the SDK is a "very robust, mature development environment," leaving Stein and his team to focus on the why of bringing their games to iPad, rather than the how."When we bring games to platforms, we really adapt them to the platform. You won't see us just porting over iPhone games to the iPad, [and releasing] basically the same game but bumping up the graphics a bit. There are going to be new modes. It's going to be a richer, deeper experience, and really try to take advantage of the specific strengths of the device," says Stein. He goes on to note that their titles may "include things that might be brand new to the iPad that we've never done on another platform, because there's never been a platform that offers what the iPad does. That's the main thing. What's the game vision we want to bring to the device?"While Stein believes 3D game will prosper on the iPad due to its enhanced capabilities, he still thinks casual games will be most popular on what he calls the "family media device," as players of all ages and tastes will be keen on playing a quick game of Bejeweled 2 on the iPad."It's kind of that device that would be floating around the house that people could grab and jump online, or play a game, or watch a video, or surf the web while they're watching TV," explains Stein. "It's going to be honestly tough for Apple to duplicate the success of the iPhone and iPod touch. But I've also learned never to underestimate Apple at what they can do. We're looking at it pretty aggressively, and at this point, I'm just going to assume it's going to be successful."It seems likely that many, if not most of PopCap's notable properties will make an iPad appearance in due time, but Stein made it clear that whenever we do see PopCap's first iPad project, it'll follow a lot of care and consideration. "It's not going to be just a rough, quick and dirty port of Peggle to iPad," he explains. "We tend to do more than just the bare minimum."�

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