Oberon Media partners with TransGaming

Posted by Dennis SellersTransGaming has announced an agreement with Oberon Media, a multi-platform casual games company, to license TransGaming's SwiftShader graphics rendering software for use in its Dream Day casual game titles.

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Oberon Media launches Bubble Town: Party Planet for the iPhone, other platforms

Posted by Dennis SellersOberon Media, a multi-platform casual games company, has moved into the micro-transaction (MTX) space as part of its overall corporate strategy to engage in segments that deliver strong monetization for partners of its Game Center platform.
Wall Street Breakfast: Must-Know News

Top AIG execs threaten to quit over pay. Five top AIG (AIG) executives are reportedly ready to quit over worries about the government clipping their pay packages. Pay czar Kenneth Feinberg has already reduced compensation for AIG's top 13 employees by 57%, and is currently working on the next 75; sources say some Fed and Treasury officials have urged Feinberg to ease up. The uprising was apparently initiated by AIG general counsel, Anastasia Kelly; she's joined by the heads of one of AIG's international life-insurance businesses, its financial-services division, its international property-and-casualty-insurance businesses, and its U.S. property-casualty business. A key point of contention is the so-called golden-parachute severance payments executives are currently eligible for. Citi, Treasury at odds over TARP exit. Citigroup (C) may have to wait before shaking itself free of the Treasury's 34% stake, because the Treasury is concerned such a sale might weaken the bank's cause with investors should it need to raise capital. Citi is trying to convince the government to allow it to repay its remaining $20B in TARP loans within the next ten days, short of which it will be forced to wait until mid-January, but the Treasury wants to wait until the bank and regulators agree on a broader plan to repay all obligations under that plan, including government guarantees on $301B of devalued securities and other assets. Treasury sees smaller TARP loss. The Treasury has done such a good job in stabilizing the U.S. financial system that the projected long-term cost of the TARP is now at least $200B less than previous estimates, according to a Department official. The administration had estimated that taxpayers would have to shoulder $341B in costs under the program, but higher-than-expected returns on the Treasury's investments to stabilize the system have more than halved that number. In a speech Tuesday, President Obama is expected to talk about using leftover TARP funds for job creation, although he may hit resistance from Republicans who want to use such funds for deficit reduction. Publishers look to close digital ranks. In an effort to exert greater control over their financial futures, five print publishers have teamed up in a new digital venture, sources say. The venture, to be announced this week, will create a digital store and common technology and advertising standards to sell titles on electronic readers. The venture is spearheaded by Time Inc. (TWX) and includes News Corp. (NWS), Conde Nast Publications, Hearst and Meredith (MDP). The partners are all paying an initial ante, but are as yet unclear on a number of key issues. "Now that this transition is underway, the big thing is to figure out what is going to work for consumers, how you make the best offerings and get them out there, and underneath that how it is delivered," one executive said. BIS sounds risk alarm. The Bank for International Settlements stated in its latest quarterly report, published over the weekend, that banks may once again be lured to take big risks because of rock-bottom interest rates. The study found evidence of a significant link between an extended period of low interest rates prior to the financial crisis and banks' risk-taking, which it said could consequently fuel new asset price bubbles. BIS also noted the volume of international debt securities issued in Q3 fell 16% from Q2, to $1.998T while net issuance almost halved to $475B. Total turnover in exchange-traded derivatives was stable at $425T, which is about 60% of the volume seen before the financial crisis. BHP, Rio ink iron ore JV. Mining giants BHP Billiton (BHP) and Rio Tinto (RTP) signed an agreement over the weekend to combine their iron ore operations in Western Australia, a deal they say will save them $10B a year. But the deal faces significant regulatory hurdles due to concerns about excessive dominance of the iron ore market. Originally outlined in June, the deal was formalized Saturday; the companies anticipate completion of the deal in the second half of 2010. The statement made no mention of any payment from BHP to Rio Tinto, which has the larger iron ore production, but a figure of $5.8B had been proposed in earlier negotiations. Under the plan, each company would own 50% in their combined Western Australian iron ore assets, but would continue to market the ore separately. Chevron makes 'clean' push in Australia. Chevron (CVX) entered an agreement worth $82B to supply liquid natural gas to Tokyo Electric Power Co. out of Australia, where its Wheatstone venture is based. Chevron and competitors are investing heavily in Australia as they angle for a larger slice of the LNG market. The deal will help vault Chevron up 14 notches in 2016 to the No. 6 spot in global rankings. Payback time for U.K. banks? While U.S. politicians grouse about bank ingratitude, the U.K. government is contemplating more direct action: making banks pay taxes that could raise anywhere between several hundred million pounds over one year to more than �1B a year for 2-3 years in taxes. The measure, which could be announced as soon as Wednesday, would apply to U.K. banks such as Barclays (BCS), HSBC (HBC), Royal Bank of Scotland (RBS), as well as the British arms of overseas firms, such as Goldman Sachs (GS), JPMorgan (JPM) and Deutsche Bank (DB). However, timing of such a move remains uncertain amid "formidable practical obstacles." Intel cans Larrabee. Intel (INTC) said it's yanking plans to sell a consumer version of its much-touted, much-delayed multi-core graphics chip - Larrabee - which was meant to establish a new area of competition with Nvidia (NVDA) and AMD (AMD). Intel said it had decided not to offer the chip at all as a conventional product, though it will make it available as a platform to help programmers design new applications that can carry out computing tasks in a parallel fashion. "The silicon and software development are behind where we hoped to be at this point in the project," an Intel spokesman said. Intel said it will provide an update about future versions some time next year. Amazon denies store report. Amazon.com (AMZN) said it has no plans to open walk-in stores in London or anywhere else, contrary to a report over the weekend that said the internet e-commerce giant was looking to cash in on so-called "click and collect" shopping. Kuwait turns profit on Citi. The Kuwait Investment Authority, the Gulf country's sovereign wealth fund, said it sold a $4.1B stake in Citigroup (C) and that it made a $1.1B profit (37.7% return) in the process. The authority converted its preferred shares to common shares after working out a deal with the bank, selling all of the shares for $4.1B. The KIA invested $3B in Citi and another $2B in Merrill in 2008 as Wall Street lenders turned to outside investors to replenish capital hit by subprime-mortgage losses. SWFs have been unwinding their investments in Western banks after stocking up on big names when share prices hit rock bottom during the global financial crisis. Hershey gets sweet with Nestle. Hershey Foods (HSY) has been in contact with Switzerland-based Nestle (NSRGY.PK) about teaming up to buy Britain's Cadbury in a counter-move to Kraft's hostile offer, sources say. As expected, Kraft launched a formal unsolicited �10.2B ($17B) bid on Friday. Hershey said in a Nov. 18 regulatory filing it was “reviewing its options.” In a statement this morning, Cadbury said it will formally respond to the Kraft offer on December 14. GM cedes JV control to SAIC... In a trade-off it hopes will give it a higher stake in another China JV, General Motors said it has agreed to let China's SAIC take control of their JV, where SAIC will now have a 51% stake. GM said the transfer was necessary to help SAIC consolidate earnings from the Shanghai GM joint venture, which local financial regulations barred as a 50/50 partnership. In return, GM hopes to get a higher stake in the producer of Wuling micro minivans, a JV owned by GM, SAIC and the government of Guangxi province in southwestern China. GM, which has a 34% stake in the venture, is planning to expand in Hong Kong and then India early next year. ...and hires recruiter for CEO job. As GM scrambles to find new growth models, it has hired a recruiter, Spenser Stuart, with orders to find a permanent CEO who has extensive global, manufacturing and turnaround experience. Importantly, the automaker is hoping to attract someone with operating experience in Asia because "next year, GM expects to sell more cars in Asia than North America," a source said. Sources said GM also wants someone who can work well with U.S. government agencies and prepare the now private manufacturer for an IPO. Early Monday, GM appointed Tim Lee as president of GM International, succeeding Nick Reilly - thought to be the beginning of a major overhaul to the carmaker's ranks. Apple adds Lala to iTunes list. Apple (AAPL) confirmed it bought Lala Media, the fast-streaming online music company that lets users pay just $0.10 to access music. While terms were undisclosed, one report said Apple got away with a big discount. The technology gives users permanent access to web songs that can be streamed but cannot be downloaded to a user's computer hard drive or to portable players like iPods. The three-year-old company is developing an iPhone application that would greatly expand the service's reach, by making Lala web songs available on the go via the phone's wireless internet connection. Geithner: Goldman would have failed. Treasury Secretary Timothy Geithner said Goldman Sachs (GS) executives were wrong when they claimed in an interview the firm would have survived without government help at the peak of the crisis. "None of them would have survived," Geithner said over the weekend. He also directed more barbs at Wall Street's compensation culture, saying: "We have to end that era of irresponsibly high bonuses." Today's MarketsOverseas markets were mixed Monday. Stock futures have moved lower overnight, while Treasurys are poised to carry significant gains into the week's first session.
Will Google's Android Play DOS to Apple's iPhone?

Daniel Eran Dilger Today's broad array of smartphone operating system contenders are offering lots of potential answers to a problem that only requires one. It appears the market has two options ahead: either pool generic hardware makers behind a single operating system and deliver a smartphone marketplace that resembles the Windows PC market, or watch them fall to a dominant leader and have a smartphone market that resembles Apple's iPod ecosystem. This decision isn't going to be made by a class of intellectual elite, or by government mandate. it's going to be made by the market itself. Here are the factors that will influence the outcome, either marginalizing Apple's iPhone into a niche as the company has twice experienced previously at the hands of DOS in 1981 and Windows in 1991, or positioning it as the dominant leader as Apple has achieved for itself with the iPod since 2001. The third segment in this series looks at Google's Android and the Open Handset Alliance as a possible “DOS-attack” against Apple's iPhone. Subsequent segments will look at Nokia's newly opened Symbian and other mobile contenders challenging the iPhone. Will the iPhone Meet its Match from a Modern Day DOS? Will Windows Mobile Play DOS to Apple’s iPhone? Will Google's Android Play DOS to Apple's iPhone? Will Symbian Play DOS to Apple's iPhone? Google Acquires Android. In 2005, Google purchased a startup named Android, which had been in business for nearly two years. The secretive startup was known only to be working on software for mobile phones. It was being run by a who's who of mobile industry veterans, including Andy Rubin, the founder of Danger. Rubin had earlier worked at WebTV along with Chris White and Andy McFadden, both of whom had also joined Android. Richard Miner of Orange and Nick Sears of Tmobile also brought their mobile provider experience to Android. At the time of the acquisition, Google didn't announce any plans for Android and instead only told BusinessWeek, “We acquired Android because of the talented engineers and great technology. We're thrilled to have them here.” It appeared that Google was only going to be expanding its search services for mobile phone users, along the lines of the Google SMS answer system it had recently released. Google Buys Android for Its Mobile Arsenal - BusinessWeek Windows XP Media Center Edition vs Apple TV: The Fall of WebTV The GPhone Myth. As reports began to leak out about talks between Google and hardware makers throughout 2007, rumors began to fly about “the GPhone,” a competitive offering that was supposed to take on the iPhone. Some phone enthusiasts hoped Google would jump in to rescue the struggling OpenMoko project and turn it into a viable project that could attack Apple's new smartphone. In October 2007, I printed the Great Google GPhone Myth, taking apart the idea that Google would be directly competing against the iPhone, and describing that Google was really working on a free alternative to Windows Mobile as a conduit for getting its search and related services on a broader variety of mobiles. Google's services were already on the iPhone. In November, Google played its hand: it had organized a consortium of companies called the Open Handset Alliance to develop open standards for mobiles. The first product from the group would be Android, a mobile operating system built on the Linux kernel. Google wasn't getting into the phone handset business at all; it was only making sure that its mobile search products would not risk being marginalized by the threat of Windows Mobile on phones in the same way Microsoft had been working to leverage its PC monopoly to push Google search off the Windows desktop. The Great Google gPhone Myth Introducing Android: Leader of Linux. Two weeks later, Google released an early version of the Android software. On top of a Linux kernel, Android uses a specialized version of a Java Virtual Machine that takes Java language code and turns it into what Google calls “Dalvik bytecode” rather than Java bytecode as a standard JVM would. This allows Google to leverage existing and familiar Java language tools without paying Sun for a Java license. Like Mac OS X and its fraternal iPhone OS, Android includes a variety of open source libraries, including SQLite and WebKit. On top of that, Google developed a series of frameworks that handle the tasks Cocoa Touch does on the iPhone. Android also bundles a set of applications. While Apple adapted its existing Mac OS X to work in a mobile environment to create the iPhone OS, Android is more like a customized Java environment running on a specialized mobile Linux variant: elements of maturity in an otherwise experimental new platform. What is Android? -Google Android was by no means the first mobile OS using Linux. Both Palm and its amputated ACCESS software arm have Linux-based mobile platforms. Nokia has Maemo, which it uses in its Internet Tablets, and also recently acquired Trolltech and its Qtopia mobile Linux platform. Motorola has teamed up with MontaVista Software to use its Mobilinux. Intel created the Moblin project for mobile Linux, aimed at Internet devices. Google's OHA also isn't the first consortium to attempt to standardize a mobile Linux platform. The OSDL started the Mobile Linux Initiative to define requirements for hardware; the Consumer Electronics Linux Forum (CELF) then worked to define various phone profiles aimed at the Japanese market; the Linux Phone Standard (LiPS) Forum tried to do the same thing in Europe. In 2007, LiPS was folded into the new LiMo Foundation, along with the OSDL. All of these committees have had some overlap and some complementary features. Several of Google's OHA partners are also LiMo members, including NTT DoCoMo, Wind River, and Motorola. So why didn't Google just join LiMo? “LiMo, very candidly, wasn't moving fast enough,” OHA board member John Bruggeman told CNET. Google hopes to herd the Linux cats into a progressive, structured platform that can battle against Symbian and Windows Mobile to succeed as the new DOS of smartphones. Will Google fracture or unify mobile Linux? The Presumption of the Necessity of DOS. The previous segment examining Windows Mobile pointed out how the PC industry as a whole assumed that Microsoft's desktop Windows monopoly would easily take over dominance in the MP3 player market, pushing Apple into a niche position. This was expected because DOS had pushed Apple's early computers into a reduced role starting in 1981, and Microsoft had repeated this again in 1991 when the DOS world migrated to Windows, effectively pruning Apple's Macintosh into a Bonsai platform. The inability of one company to dominate any product category has been frequently repeated by PC industry pundits as a given, despite the fact that history is full of examples of this happening. Sony dominated personal music players for two decades under the Walkman brand even while equally large competitors tried to push it from this position; Nintendo has similarly owned handheld gaming despite ill-fated efforts to grab a piece of its pie by products running a generic platform such as Microsoft's WinCE (Gizmondo), Linux (GP32), and Symbian (N-Gage). In fact, outside of the Windows/DOS PC, there are actually few examples of a generic platform taking over an industry. Nearly every other consumer-facing product uses proprietary platforms: car makers, stereo equipment, appliances and so on typically all use designs custom to their maker. The paradox of the Windows PC market has been that Microsoft's broadly licensed software supposedly saves hardware makers from investing in software development while ensuring compatibility, when in reality it adds significant costs to PC makers while limiting their ability to differentiate themselves. That explains why PC makers have been perpetually merging together and going out of business while Microosft has rolled in money over the last two decades. Parallel efforts to copy Microsoft in broadly licensing an operating system have regularly failed: IBM's OS/2, Apple's Mac OS, Palm's PDA OS, even Microsoft's own efforts to duplicate Windows dominance in other markets, from copy machines to PDAs to smartphones to SPOT watches to music players. The closest copy may be Symbian, but its customers are partners, not simply consumers of a generic third party's operating system as Windows licensees are. That indicates it is not necessary to duplicate the dominance exercised by Microsoft over the PC industry in the smartphone market. Google's Android and Symbian exist more as technology sharing pacts among manufacturers, but both aspire to take Microsoft's DOS role among smartphones. However, the idea that Apple's iPhone must be dethroned by a modern-day DOS, whether Windows Mobile, Android, or Symbian, is not just debatable, but does not sync with the reality of more recent events. Apple's recent history of the iPod further refutes the idea that a software analog to Microsoft is needed. The iPod Emergence: Apple & Pixo vs IBM & Microsoft. Apple's iPod in 2001 made no effort to clone the DOS business model; it actually did the opposite. When Apple entered the market, there were a number of existing MP3 devices using custom software, hardware designs, and DRM codecs. The iPod used off the shelf components to deliver a custom MP3 player using third party software, but Apple also added its own technologies: easy to use sync with iTunes, a fast Firewire interface that made uploading music far faster than the prevailing USB 1.0, and an attractive industrial design. With the iPod, Apple played the role of IBM in 1981, using Pixo's embedded operating system to enter the market quickly, just as IBM had used DOS. The difference was that Apple didn't direct any market attention toward Pixo and added a lot of value on top of that core embedded OS. A modern day Compaq couldn't simply clone the hardware and license Pixo to run on it in order to compete against the iPod, because the iPod was much more than just generic hardware running Pixo software. As the iPod developed, Pixo's role diminished and was eventually displaced. Just like IBM, Apple jumped into a new market just as demand was beginning to explode. Apple made MP3 players far more attractive to a general audience by delivering greater playback capacity than most entry level devices offered, along with an ease of use that encouraged buyers to jump in at the higher end of the market. That left Apple with not only the lion's share of the market, but also by far the most profitable segments of the market. Two decades prior, IBM badly fumbled its play with the early PC and ended up irrelevant in the PC world by the late 80s, sideswiped by Microsoft's DOS and the cloners who were licensing it in parallel, notably Compaq and later HP and Dell. Steve Jobs had witnessed that happen, and was determined to not let it happen again to Apple. Rather than being manipulated by a software middleware vendor as IBM had, Apple worked to incrementally develop the iPod market itself. After consuming the hard drive-based player market, Apple took on the Flash RAM-based market with a tiny hard drive system used in the iPod Mini, and followed up with Flash-based devices of its own in the Nano and Shuffle. This allowed Apple to progressively serve an increasingly wider market, incrementally growing upon an established foundation. With the iPod, Apple became, in effect, an IBM with its own internal Microsoft. Microsoft's Failure Despite Features. In contrast, Microsoft entered the music player market by promoting music player hardware reference designs around WinCE. However, it was unable to ship a finished design until the iPod had become firmly established around 2005. Later branded as PlaysForSure, the devices were sold by various hardware makers and all purported to support the same DRM and the same music subscription services while also offering a broader array of hardware that presented video before the iPod did, supported wireless before the iPod, and so on. Despite these unique features, all of those PFS designs still failed. Microsoft blamed the failure of PFS upon its music store and hardware partners and decided to take Apple on itself in 2006. It relaunched a Toshiba PFS player as its own device under the Zune brand, adding WiFi music sharing features and a larger display than the current Pods had. It failed dramatically as well. Did Microsoft's attempts to float a new DOS among music players fail because of Apple's success, or due to Microsoft's own problems? The failure of the Zune, which followed the iPod model rather than the DOS model, seems to suggest that Microsoft itself was to blame. Consider too that Microsoft's Windows Mobile phones, which use the same underlying operating system as its failed PlaysForSure music players and the Zune, had similarly flopped even before Apple could release a charismatic phone equivalent to the iPod. Of course, when the iPhone was released, it hit Windows Mobile hardest. The iPhone made Windows Mobile Smartphones look ridiculous and underpowered, and made Windows Mobile Pocket PC phones look clumsy and awkward, despite the fact that they both supported a variety of features the iPhone didn't, including the ability to edit documents, capture video, send MMS, and so on. Simply adding on features did not enable Microsoft to compete against Apple. The only conclusion that can be drawn from all this is that competing against Apple requires more than just having a feature arsenal. Microsoft's failures in themselves do not necessarily mean that Google's Android will fail in its attempts to float its own smartphone platform. Why Microsoft’s Zune is Still Failing Microsoft’s Zune, Vista, and Windows Mobile 7 Strategy vs the iPhone Will Google Succeed where Microsoft Failed? Microsoft's demonstrated inability to successfully enter consumer markets for MP3 players and smartphones has given observers little faith that the company will somehow turn things around in late 2009 when its next generation of devices are expected to be released. However, prior to that the first fruits of Google's efforts to build its own smartphone operating environment will arrive. Will Google's Android take over Microsoft's crown as the “DOS vendor” among smartphones? Supporters of Google's Android project point to some parallels between Android for smartphones and Windows on the PC: Android will allow hardware makers to differentiate in ways that can offer features Apple can't (or doesn't want to); it should allow software developers to offer features Apple does not allow on the iPhone; it embraces open, hobbyist experimentation in ways that Apple currently isn't; and it opens the potential for content providers that Apple is not interested in allowing. Openness is Android's key competitive feature. Will all this openness allow Google to unseat the iPhone to become the primary platform developers want to participate in, and subsequently soak up the market for third party hardware makers that Windows Mobile serves? While Google currently has no market share due to the fact that no Android phones have yet shipped, it does have broad vocal support from a variety of the same kinds of hardware manufacturers that supported DOS and Windows and helped to make those platforms successful in the desktop PC market. HTC and Android. The first Android phone is expected to be the HTC Dream; Taiwan's HTC (High Tech Computer) also manufactures Palm's Treo Pro phone as well as many of the most visible Windows Mobile devices. In addition to models produced under its own name, HTC also sells Windows Mobile devices under the Dopod brand, as well as no-name phones branded by providers, such as AT&T, Orange, Sprint, T-Mobile, Verizon Wireless, Vodafone, and others. HTC will also be building the XPERIA X1 Windows Mobile phone for Sony Ericsson. HTC was quick to throw its support behind Android despite its long term alliance with Windows Mobile. Why would it so enthusiastically support an unproven platform from a company that has no experience in consumer hardware platforms? One can only assume that HTC is not happy with the current state of Windows Mobile, and desperately wants another “DOS” to succeed where Microsoft's has so spectacularly failed. As an Original Design Manufacturer for Palm, HTC watched as Palm adopted Windows Mobile in place of the Palm OS and subsequently fell even deeper into crisis. Palm's only successful phone since has been its Palm OS-based Centro. HTC undoubtedly sees Android as its ticket to becoming the next Dell, but without a similar dependance upon Microsoft. Android for mobile phones is essentially playing the role of Linux for PCs, except that it has the backing of a major company behind it. Can Android Take on the iPhone with Openness as its Feature? As great as this sounds, it's important to consider that Linux on the desktop has made no significant progress in eating into Windows dominance after a decade of trying. Being open, free, flexible, and decentralized hasn't been enough of an advantage to get consumers to migrate from Windows to Linux in any fraction of significance. Similarly, in the music business, Linux-based MP3 players have had no impact on the iPod, despite offering more features, flexibility, support for additional codecs, and so on. In the mobile phone area, Linux enjoys a sizable portion of the smartphone market, but this is almost entirely due to phones sold by Motorola in China, where the advantages of Linux' openness are void. Motorola's Linux phones offer nothing to users in terms of openness or flexibility, and are really no different in terms of features than other appliance 'feature phones' based upon closed operating systems. And again, a key problem with assaulting Apple in a feature war is that neither the iPod nor the iPhone became popular by being “highly featured.” They both delivered perhaps 80% of the functionality found in all other devices in the market. Rather than trying to match every feature and cater to every niche as Microsoft had with Windows Mobile, Apple's devices did a few things very well at launch, and incrementally developed into full featured devices that still lack some of the more unique features of their competitors. Further, in terms of openness, the demographic that embraces Linux' characteristic freedoms is not the same as the demographic that buys smartphones in quantity and then pays for data service. This is a critical fact to consider because a big part of the iPhone's success stems from the fact that it is being pushed by mobile providers who want to capture the cream of the market willing to pay a premium for data services. The Frankenphone. Combining the fractured aesthetic of HTC's Windows Mobile phone hardware with Android's software, based upon Linux' perpetually unfinished DIY openness and Google's Java-like development platform, will not result in a product similar to the iPhone. Instead, it will look a lot like phones that have already failed in the market. Apple's advantage comes from slick hardware designs with a close attention to detail, combined with software that purposely does less so that it can do what it does better. Even Apple's own conservative attempts to broaden its software capabilities with iPhone 2.0 have resulted in instability problems that can be blamed upon both Apple's early releases of its phone operating system and software from inexperienced third party developers new to the platform. Would the current frustrations with iPhone 2.0 be somehow mitigated by additional openness that also embraced all kinds of variables from different hardware makers with less quality control than Apple, a loose committee of additional cooks working to serve up operating system features targeted at every possible conceived need, and a wider third party software group with fewer constraints on illegal behaviors? The Failure of Open. While it is politically unpopular to criticize the well meaning efforts of open source contributors, the failure of Linux on the desktop, the failure of the vaporware Indrema game console, and the failure of the OpenMoko project to deliver a workable phone within a year of its deadline all underline the serious problems open development faces in the world of consumer oriented devices. Open has simply failed to deliver on its promises in the world of consumer hardware. OpenMoko was supposed to release its first mobile phone to consumers for $250 several months in advance of the iPhone. When the iPhone shipped, the group then announced new plans to get its phone out by the end of 2007. Instead, this spring the group announced new plans to move to an entirely different development platform, and ship its phone mid year for $400 with limited functionality and incomplete software outside of basic GSM phone features. Linux's notable successes, from Motorola's Linux phones to the Tivo DVR to Linksys Routers, have often come without any associated openness or freedom, and were instead delivered simply to provide their manufacturer with a free kernel to build upon. This indicates that while Linux may find its way into an increasing number of smartphones, it will likely not be accompanied by the glorious freedom of an open development environment Google has said it would offer with Android. Apple iPhone vs the FIC Neo1973 OpenMoko Linux Smartphone Can Google Succeed Where Open Has Previously Failed? Despite “openness” being Android's strongest competitive feature compared to Apple's iPhone, Google recently revealed that its wide-open development model is intentionally gravitating towards a closed association of top tier partners due to practical considerations. In July, Google accidentally sent out a notice that revealed that it had been seeding private SDK updates to only a subset of its contributors, angering those who believed that Android would be as open as Linux on the desktop or the OpenMoko project. Further, Google has restricted initial development to higher level APIs just as Apple did, further indicating that Google itself realizes that being wildly open to impress a minority of hobbyists will not result in the commercial success of its new platform. That serves to neuter Android's primary advantage over the iPhone. Without delivering on the premise of being wide open, Android is really just a less mature set of Java libraries used to create a specialized binary that runs on a Linux foundation. Unlike Apple's iPhone, Android phones won't have a slick user interface developed by professional artists, nor the iPhone's legacy of mature software development frameworks crafted over the last thirty years, nor the iPhone's tightly integrated hardware with award winning industrial design, nor its marketing power tied into the iPod and Apple's retail stores. Android won't be an open iPhone, it will only be a Windows Mobile phone with a better kernel that runs specialized Java software instead of Win32 or .NET code. Don't expect consumers to be impressed by that. The Biggest Missing Feature. There is one remaining factor that strangles to death any last remaining hope that Android might assassinate the iPhone and assume the crown of the “DOS of smartphones.” That is: Android delivers zero price advantage to consumers. In 1981 and 1991, consumers who wanted Apple computers faced the sticker shock of a somewhat arrogant price tag. Apple sold its computers, as it still does, at the higher end of the market, but there was simply far more range in prices available. In 1981, that meant the Apple II was $2600 and the new Apple III was $3500, even before you added a monitor. On the low end, Commodore sold its far less powerful, but “still a computer” Vic-20 for $300, while IBM entered the market with the IBM PC at $3000. Over the next few years, Apple focused on delivering additional sophistication at the same price, releasing the $10,000 Lisa and then the $2,500 Macintosh. IBM continued selling PCs in the same $3,000 to $10,000 range, but other DOS PC vendors began selling machines at prices that ranged as low as $1500. That left Apple with a roughly $1000 price premium over low end PCs. The products weren't really comparable, but consumers only saw the huge price difference. In 1991, Apple was still selling moderate to high-end Macintoshes for $3,800 to $10,000; the crippled Mac LC was $2500, and obsolete-at-birth Mac Classic ranged from $999 to $1500. Windows allowed PC makers to ship a functional $1500 PC and claim a rough approximation to Apple's $2500 entry level system, maintaining that apparent $1000 price premium. Today, pundits are lucky to find a Dell or HP system that is even a couple hundred dollars less than a comparable Mac. However, in the smartphone business, the iPhone 3G is now the same price, if not less, than generic competing phones on the market. Even more significant is the fact that the price of the phone hardware is nearly nothing compared to the cost of the service plan. This fact simply eases any price premium that could cause buyers to flock to a smartphone running a generic operating system over buying the iPhone 3G, regardless of whether it runs Windows Mobile or Android. 1990-1995: Planting Software Seeds Android Partners Have Already Failed. That same pricing principle similarly prevented buyers from considering many of the alternatives to the iPod. While Apple's original iPod models were more expensive than many of the first MP3 players on the market, they were price competitive with models offering similar features. By 2004, it was Apple who was undercutting MP3 competitors on price. Microsoft offered zero price advantage when it began selling the Zune, a major factor in its failure, but Microsoft simply couldn't out-price the iPod; it was already losing money offering the Zune at the same price as the iPod. Apple now has tremendous market power in buying RAM and other components that will prevent any competitors from being able to offer a huge discount over the iPhone's $199 price tag. Even if competitors were to give their phones away, they would only offer a $200 discount to users who would then still need to pay the same mobile fees to use the phone. Android's other partners, including Samsung and LG, have already failed to capture any significant market share in the music player market. Are they going to maintain their position as smartphone makers now that they face similar competition from Apple, its iPod ecosystem, its iTunes Music and Apps Store, Apple's retail store experience, and other factors that are pushing the iPhone? If they can, it is not obvious how partnering with Android will help. Other Problems for Android. Android was announced in early November 2007 and was followed with an early preview SDK within a couple weeks, a month ahead of Apple's initial announcement of the iPhone 2.0 SDK. However, between March and July 2008, Apple delivered nine progressive releases of its SDK, opened its App Store, and sold 60 million apps, raising $30 million to support iPhone software development in just the first month. It has since released three more SDK updates to developers related to iPhone 2.1, which is expected next month. Android just published its first open SDK beta update earlier this week, warning developers that “applications developed with it may not quite be compatible with devices running the final Android 1.0.” Additionally, Android still has no phones available. By the time the HTC Dream is expected to launch, Apple will have an installed base of around ten million iPhone (and iPod touch) users supporting software development through iTunes. The business model for selling Android apps is no better than that for selling jailbreak iPhone apps: there is no iTunes Apps Store to promote them, so users will have to track them down on their own. Android developers also have no real freedom that jailbreak iPhone developers lack. The only difference is that there are ten million iPhones to sell jailbreak apps to, and currently zero Android phones. If selling a jailbreak iPhone app sounds like more trouble than its worth, imagine trying to sell Android apps to a non-existant audience. Now add the official iPhone App Store into the mix, where publicity, promotion and profits are booming. What platform is going to have the most applications? How many users will flock to a smartphone platform with no apps? The wisdom of releasing a desirable phone and achieving a significant installed base before releasing an SDK makes a lot more sense in retrospect. Additionally, while Apple has a decade of experience in shipping regular updates to Mac OS X and its Xcode developer tools, Google has only shipped a random assortment of web-oriented SDKs (a number of which have been abandoned) as a tangent to its core business of selling advertisements. When the Android SDK 1.0 is finished later this year, developers will not only lack an installed base to sell their apps to, but will also have no high profile market for selling their apps in, and subsequently no financial incentive to develop applications that add value to the Android platform, just like Linux on the PC desktop. Around the same time, possibly within the next month, Apple will be shipping its second major OS release: iPhone 2.1. Apple will also be upgrading its entire user base to the new software so that developers will have a cohesive platform to target. This mirrors the efforts Apple has taken to upgrade its Mac OS X users to the same reference release. Mobile developers will be seeing money pouring in via iTunes while crickets chirp in the Android section of various mobile online stores. Apple’s iPhone Vs. Other Mobile Hardware Makers: 5 Revenue Engines Same Same, But Different: DOS Model Problems. Android developers will also have a series of other problems to manage. Like Windows Mobile, Android is intended to support everything, from BlackBerry-style keypad phones with a small touchscreen to the simple Windows Mobile Smartphone form factor lacking a touch screen to iPhone-like full size touch screens. Also like Windows Mobile, Android phone makers will have the option to leave off Bluetooth, WiFi, GPS location services, graphics hardware acceleration, and so on. Each Android phone will also have unique camera hardware, support for different video and audio codecs, and varied support for other differentiating proprietary services demanded by mobile operators. This will force developers to to make complex decisions regarding the lowest common denominator they choose to support. So while the iPhone will have a cohesive feature set, a managed software environment, and a functional market, Android will be a loose federation of hardware makers selling the same random features found on Windows Mobile today, with a chaotic development environment that lacks any central market for users or developers. And it will be run as an experiment by a company with no experience in consumer hardware or platform development. The Missing Tap. One specific example of the “DOS model problem” is that Android currently does not support multitouch. It's not touched on in the API, and Google quietly tap dances around its omission. Why no multitouch? Because multitouch screens are expensive, and most OHA hardware members are more interested in making a profit in a competitive phone market rather than impressing consumers as Apple did with the iPhone. Most existing smartphones, even those trying to directly rival the iPhone, use a stylus driven, pressure sensitive tap screen or a simpler, cheaper touch technology that lacks support for sensing multitouch. The iPhone's screen can actually sense up to five fingers at once, but the primary feature multitouch offers on the iPhone is the two fingered tapping and the pinching effects everyone associates with it. Android could certainly support multitouch if there were a demand for it, but that's the point: Google knows that its hardware partners are cheap and unlikely to put out hardware that actually competes with the iPhone. Instead of using expensive technologies that deliver clever yet largely invisible functionality, OHA members, just like PC makers, are far more likely to add flashy, impractical gadgety fluff that's cheap to tack on, such as slide out keyboards, neon tubes, and scratch and sniff stickers. That's how you impress gullible nerds on the cheap. Google itself is blowing smoke and erecting mirrors to distract from the reality that it being a “DOS vendor” means supporting bargain basement hardware from penny pinching duplicators. Android has been demonstrating some “wow” features such as a Street Maps app that pans around based on an internal compass in the demonstration phone. The problem is that that kind of thing only makes for a fun demo. Nobody needs to twirl around their phone in the air to see a view of the other side of the street, but everyone who has used an iPhone will wonder why they can't pinch to zoom out. Even worse, most Android phones aren't going to have a compass built into them, so Google is demonstrating features most Android users won't be able to use. That Sounds Like Microsoft… Google's design decisions are beginning to look a lot like Windows Vista; rather than actually working to make laptops boot faster, Microsoft came up with the idea of adding a small screen to the back of Vista laptops so users could check their email without having to wake the system up. But this was a stupid idea for a number of reasons, the most obvious being that most users just want a laptop that boots up quickly. Few laptops got the mini screen, but every user who tries Vista on their laptop will wonder why it doesn't boot up as fast as Mac OS X Leopard. In the same way, Google is advertising features for Android that most users won't ever see in their actual phones while ignoring things people will expect based on their exposure to the iPhone. Android is simply selecting the wrong features. Android will offer the advantages of supporting MMS, recording video, and the list of other features Windows Mobile already supplies. Those features didn't stop Apple from firing past Microsoft in the smartphone arena however, just as the Zune's highly touted WiFi and screen didn't phase iPod buyers. Incidentally, just months after the Zune, Apple had not only demonstrated a larger display but a higher definition multitouch screen, and not only WiFi, but functional WiFi that could be used to browse the web or check email. This suggests that Apple, with its faster release schedule, won't stay behind any of the leading features potentially offered by Android for very long. Android partners, however, will find it as difficult to catch up with Apple's unique features, just as Microsoft has been stymied to keep up with Mac OS X, the iPod, and the iPhone. The underlying reason: both Google and Microosft are tasked with maintaing support for a huge variety of hardware options demanded by all their partners. Apple has the unique circumstances to do only what it needs to do itself. Android in Windows Mobile's Shoes. Like Windows Mobile, Android faces a difficult market. In the US, it competes against the popular BlackBerry in corporate markets and the iPhone among consumers. Worldwide, it competes against entrenched market leader Nokia. The difference is that Google, unlike Microsoft, has no in. Windows Mobile was adopted by Windows-bound IT shops despite its weaknesses. Nobody has any preexisting reason to try an Android phone apart from hobbyists and open software enthusiasts, a demographic that has done little to move Linux on the PC desktop. Google also lacks Microsoft's installed base; it's starting from zero. The smartphone industry initially doubted Apple's chances of making much progress with the iPhone, despite the company having the Mac platform, the iPod, retail stores, platform development experience, marketing savvy, industrial design prowess, and so on. Google doesn't have any of those things. Mobile Providers vs Android. Apple also started with an exclusive partnership with AT&T, a three legged race that demanded effort from both. Google is hoping that hardware makers handle the hardware details and that mobile providers will be excited to sell its Android phones. While hardware makers such as HTC clearly appreciate having found a free alternative to Windows Mobile, it's not obvious why providers would be excited about Android, as it promises an openness that most mobile providers strongly oppose. AT&T took a big risk in getting behind the iPhone, as the phone encouraged users to use email rather than fee-based SMS and MMS, it supported WiFi for data access, and it bypassed AT&T's MEdia Net services to plug into iTunes instead. Verizon refused to parter with Apple and grant it those kinds of concessions. Is AT&T going to take a similar risk to partner with a phone that is not exclusive to it, and is Verizon now going to open its arms to support phones that do not exclusively support BREW, VCast and its other proprietary services? While Android may well eat into Microsoft's Windows Mobile business by stealing away its hardware makers, it seems unlikely that Android will ever serve as more than free alternative to Windows Mobile in a market where Windows Mobile is increasingly irrelevant. Android may have the dubious distinction of swallowing Microsoft's mobile business the same way Microsoft ate up the Palm OS, but even if it accomplishes that goal, Google will likely find itself unsustainably hungry immediately afterward. It will also find itself swimming in a shark tank of hungry rivals, including Nokia's Symbian, RIM's BlackBerry, and Apple's iPhone. Symbian is the final generic platform vying for the opportunity to play DOS in the smartphone market. The next article will examine Nokia's chances in its bid to match Microsoft's PC dominance in the mobile market while setting out in a new venture to copy Android's open software model. Did you like this article? Let me know. Comment here, in the Forum, or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast (oh wait, I have to fix that first). It's also cool to submit my articles to Digg, Reddit, or Slashdot where more people will see them. Consider making a small donation supporting this site. Thanks!
Apple Event Metaliveblog: Celebrate the tablet with TUAW

Filed under: Other Events11:12 SYNCS exactly like iPhone or iPod touch.Sync everything: media, calendars, apps, etc. Connect via usb sync 11:11 Great pricing! Want! Eng: 11:11AM And the iWork demo is done. "So what are we going to charge for applications like this? We're gong to charge just $9.99 each." He means $10 for Pages, $10 for Keynote... etc. 11:11: GIZ Jason Chen: What is Apple going to charge for each of the iWork apps? $9.99 each, so $30 if you want all. 11:10: Eng: 11:10AM It looks as though these new dropdowns menus are a major part of the iPad OS. Will be interesting to see how this translates to the iPhone and iPod touch. Is there going to be room? Or will they be left out entirely? 11:10 All this entry does make us ask the question, are you expected to type only on this device, or is there some sort of external keyboard option from Apple? Because if I could take iWork with me on the road, I might not want to type that entire Pages document by touchscreen. (via Macworld) 11:10: GIZ Jason Chen: So far we've covered ebooks and newspapers (TV and movies were already there from the iPhone), but we haven't covered magazines yet. I wonder what that's going to be like. gdgt: Showing the spreadsheet-centric soft keyboard. Auto-fields and sums showing as inferred. Pretty neat for a spreadsheet. Then again, it's still a spreadsheet. 11:10 Manipulating charts is a dream. 11:09: "I could see this being used as a cash register like the new card swipe systems at the Apple Store now. Be really easy to manage inventory too." -- Megan 11:08: Data entry keyboard. This is one of the amazing thing about touch entry keyboards. Showing that there are custom keyboards, all meant to help context entry. Over 250 options built in. Help built in. Mike Jones: "Nice new 10 key keyboard." 11:07: Now numbers demo. Let's do some typical spreadsheet tasks. Showing how you can manipulate tables. But what about data entry? 11:07: Mike Jones: "there's an awful lot of space around the screen that is making me wonder if they've added touch sensitivity to the edges" Sang: "one thing i notice about this, as opposed to the courier, is the lack of "floating" palettes. iPad's paletttes are more on-demand" 11:07: Demoing the page navigator. And showing the automated text wrap features. Yes. THIS: 11:06AM New tool: Page Navigator. It's a bit like the magnification loop and lets you jump through pages. Automatic image outlines -- just drag your image and text reformats. 11:06: Sande: "Spaces is *made" for the iPad". Mel: "I think this may kill netbooks if the price is right." Mike Jones: "I'm thinking if they do multitasking they will do it immediately after iWork" 11:05: Big applause after iWork presentation. Big. GIZ Jason Chen: I suppose the iPad would be a pretty good presentation device, letting you see the screens on your device and controlling it while it's being projected onto a wall through the 30-pin dock connector. (Video out is still unconfirmed, this is just my guess.) 11:04 "What about multitasking?" -- Megan 11:04: Eng: 11:03AM We'll say this -- iWork looks really robust. Far more than an iPhone app. Lots of options, lots of ways to work with your data. 11:03: "Look! I just done a mask, an advanced technique and it's easy". Now demoing how to do animations. Easy built-in animations, scaling, translation, etc. These are transitions between slides right now. Very easy, "with just my finger!!" 11:02: Showing access to photo albums, etc. How easy it is to drag things around whereever you want. Demoing resizing handles. Want to match sizes? tap the other one while resizing. Nice! 11:01: How do you do this without keyboard or mouse? Demonstrating gestures. Sang:"how awesome would it be if steve's been doing the presentation the whole time using iPad's keynote" 11:00 Amazing software. Want to be the first to show you. Let's show keynote. It runs in landscape orientation, because that's the standard for slides.And you first see your slide library. Gorgeous templates. What you'd expect. 11:00 Completely new version of Keynote: Specifically for the iPad. Create presentations with your fingers. Most beautiful word processor you'll ever see. New version of numbers. 10:58 re: iWork: "What they came up with is really magnificent". About to do iWork demo. 10:58 And now for something exciting. Looking at creating a version of iWork for iPhone a year ago. iPhone? Really? But iPad! Win. 10:57: "i was expecting more "eye-friendly" text, i.e. e-ink. i can't picture myself staring at this screen reading a novel" -- Sang 10:56 Steve showing off the store. Book at $14.99. "And that is iBooks" gdgt: Tap right or left to change the page - or drag the page manually. Very nice! GIZ Jason Chen: You can skip directly to chapters from the table of contents, and there are photos, as you'd expect. gdgt: "We think the iPad is going to make a terrific e-book reader not just for popular books, but for textbooks as well." 10:56 Eng: 10:56AM The store is very similar to iTunes. Same modal pop-overs. Pricing doesn't look too bad. The book page display is nice. You can turn pages slowly -- really slick looking page animation. 10:56: amazon: 0.75 +1.27&lrm; (1.06%&lrm;) 10:56: "Still no mention of 3G connectivity. Is it WiFi only?" -- Mel Martinaz "Only WiFi so far" -- Mike Schramm 10:55 Five big partners...Penguin, McMillon, Simon &Schuster, and more. Mike R: Wil Shipley's head just exploded 10:54: *blink* This afternoon? Really? 10:53: NEW iBOOK STORE: Fully integrated with iBooks app. Read your eBooks right on your iPad, NY Times bestseller lists, 5 of the largest pubs in the world, all their books on the store. Open the floodgates with the rest of the pubs starting this afternoon. 10:52 Want to show you another one of *our* apps. Amazon pioneered with Kindle. We're standing on their shoulders and going further. This is reading a book on kindle. iBooks announced. 10:52: Apple iPad page still not up. 10:50 More details about Major League Baseball. By the by, the Apple Store? Still up. Nothing shipping today. gdgt Game video with overlays, this is pretty dope. If you're a baseball fan, seems like this is probably going to be your new preferred viewing experience. Scott's back. 10:49 Next App: Major League Baseball. Looking at live game experience. "unless somethign dramatic happens in the next 10 minutes it's just a flat iPod touch." -- Dave Caolo; Isn't this 90 minutes? -- Erica 10:48 It's so PRETTY! Want one, want, want, want. Engadget: "10:48AM Need for Speed Shift on screen. Looks pretty good. "Building for the iPad is a little different -- it's kind of like holding an HD display up to your face. It's really cool.", gdgt: Touch and accelerator-enabled (of course). Tap the mirror to look behind. "A game like NFS really pushes the limits, so we wanted to show you just how fast this can really go." 10:47 Demo of game. Showing really cool racing game, first person viewpoint. 10:47: EAGuy: "really excited about iPad. Showing demo. Gorgeous 3d, showing racing game. 10:46 Electronic Arts up next. Number One mobile publisher of games. 10:46: Eng: 10:46AM This is very slick -- probably the most impressive demo yet. A very sophisticated use of the screen real estate. Brushes for the iPad looks like you can go pretty deep. Available at product launch. 10:44: Showing undo/redo. Wide range of brushes, etc. Digital finger painting. Megan: "Could you imagine Photoshop on this? It'll kill the Cintiq tablet: apple-creation-0275-rm-eng.jpg" 10:44: gdgt: Next up: an app called Brushes, an art browser. Can zoom in up to 32 times. Engadget: "10:45AM "Today I'd like to show you how brushes looks on the iPad." This is nice. Context menus for brush and color options. We're loving these new pop-over menus. No more diving!" 10:44: Taking full advantage of iPad firmware 3.2 (It's 3.2, not 4.0) 10:44: gdgt: Reading [the NYT app] syncs to the iPhone app. Inline video clips. 10:43 Megan: "Needs to be designed better. HIRE ME!!" Sang: "imagine using Keynote on the iPad. it'd be money" Megan: "This is the future of newspaper design" gdgt "We're incredibly psyched to pioneer the next generation of digital journalism." Ha, Martin Nisenholtz said "psyched." 10:42 Steve showed you the NY Times website. It's beautiful. So why do a new app for iPad? Our iPhone app downloaded 3Million times. Want to create something special for iPad 10:42 "gdgt: Martin: "Steve showed you the NYT site on the iPad, it's unbelievably beautiful. Why did we come out three weeks ago to develop an app for the iPad?" Wait, three weeks? Scott said peeps had 2 weeks. Anyway! "We think that we've captured the essence of reading a newspaper... all in a native app."" 10:41 Martin Nisenholtz of NYT. Martin is EVP of digital for the times 10:40 Next up New York Times. 10:38 Really excited about poss. for devs on iPad. "The iPad version of Nova ships later this year..." Interesting. Scott is back. "Next up, the New York Times."" 10:38 Demos. "gdgt Showing a title called Nova. This looks pretty decent, but still a tiny bit choppy. But hey, this was done in two weeks, so I'm gonna cut these guys some slack." 10:38 Devs invited 2 weeks ago. Will show you what they came up with. Mark Hickey of Gameloft is up. 10:38 "By the way, if they're available today, I'll be running to the Apple Store imediatly - 4 miles away." --- Steve Sande 10:37: Rewrote all our apps for this display. New SDK supports devs for new size. Can automatically scale app to full screen, can save profiles, and have it work in both systems. 10:36: Eep. 10:36 NEW SDK OUT TODAY!!!!! Sorry, but I think I just have to *eep* 10:36 Eng: "So all of the iPhone apps will run on this. In fact when you buy it, download all the apps you have right onto the iPad. Now if the developer spends some time modifying their app, they can take full advantage of this display." 10:35 Interface Builder is going to have to be smart about using dual resolution apps. 10:35 Pixel doubling. Eng: 10:34AM Games look amazing. He's playing an OpenGLS title right now and it looks super smooth. 10:34 Showing game video, "Video works great on the iPad", And 10:33AM Gaming obviously will handle this better, but a text heavy app looks lonely or weirdly huge. 10:33: "It just works." Demoing facebook now. It just scales up. Facebook uses text, video, etc. What app really drives graphics hw? Games do! 10:33 Eng: 10:33AM "Let's start with Facebook. It just works." He's showing off the non-pixel doubled version, a small app in the middle of the screen. It's kind of silly looking. A lone app in the center of a black screen. The scaled up app looks silly as well, especially in Facebook. 10:32: Forstall: App Store huge success, 18 monts old, billions of apps, 140k apps. We built the iPad to run virtually all these apps out of the box. Pixel for pixel accuracy and also, automatically full screen via pixel doubling. YAY! I think my inner Apple fangrrl just sqeed herself out. 10:32: All new built in applications. And Scott Forstall, sr vp of iphone softwar to talk aboutApp Store. 10:30: Scott Forstall on stage. 10:30 16-64 GB of flash storage. A MONTH, a freaking MONTH of standby. I am awed. Arsenic free, green and lovely. 10:30: Eng: "All the usual suspects: accelerometer, compass, speaker, mic, dock connector. And it's got battery." 10:30 Eng: 10:30AM "What is the battery life like? We've been able to achieve 10 hours of battery life. I can take a flight from San Francisco to Tokyo and watch video the whole time. And it has over a month of standby time." 10:30 This chip will *scream*. Latest in wireless networking. "All the usual suspects: accelerometer, compass, speaker, mic, dock connector. And it's got battery." 10 FREAKING HOURS OF BATTERY. 10:29: "as mentioned in every bit of upcoming advertising." -- Dave Winograd. 10:28: Getting back to the hardware a little bit. It's realllly thin. 1/2 inch thin. Just 1.5 pounds. Thinner and lighter than any netbook. 9.7 IPS display. Super high quality display. Best multitouch sensors in the world, married to our great display. 10:26: Now showing videos, movies. That is video on the iPad. That's a little overview of what the iPad can do. 10:26: "This interface is interesting, because unlike the iPhone, it's got panes and floating windows and lots of stuff that you can do when you've got a bunch of screen space.(via Macworld)" 10:25: Let's go to youtube. Let me show you a high def video on youtube. Again, let's go to landscape mode. And that's Youtube. Again, related clips, etc. Portrait, landscape. (Steve really really likes the portrait/landscape thing today) Movies, TV Shows, Music videos, etc. 10:24 Go to our current location in the maps app (Maps demo) in San Francisco. Should findall the sushi places nearby. mmmm sushi... And here's a sushi bar. Great demo. Mild, not wild, applause. That's maps. Let me show you video. 10:24 Events, Faces, and places. Shows a big map with pins in it. Tap and hold on the pin and see all the photos there. Tap on it to open the photos. There are built-in slideshows, so yo can bring up slideshow options and pick your transition. Just starts playing music and then flips through the images.(via Macworld) 10:23 Demoing iTunes now. Looking at calendar, again? Steve Sande: "I bet 24,343 Macbooks just went up for sale on eBay" Contact, calendar, address book, Also got a great maps app. Again, the eiffel tower,tap the corner, and pinch as big as we like. 10:22 TUAW staffers wondering about possible fingerprint tech for unlocking? Dave Caolo: "gotta agree: I think there's a 'wow factor' surprise lurking" jEng: 10:22AM Steve is playing more Dylan! iTunes: 10:22: Steve finishes slideshow demo to LOUD applause. Looknow at music collection, iPod, scroll through albums, tap to play. Eng: 10:21AM This is the ultimate tease. We've got a sneaking suspicion there's a lot more to come. 10:21: NYT wonders if this is the end of the laptop. Mike Rose: "WE HAZ BROKE THE INTERNETS" 10:20 Show you a map of all the places you've taken photographs. e.g. Photos I took in Paris. Built in slide shows as well as single image display. Picka transition, pick music. (This is on the iPhone too, right now. So not a new feature.) 10:20 Really good closeup of the keyboard: 10:19 Next, the keyboard. Can look at everything in portrait and landscape. Can look at any photo. Steve is *totally* getting into the portrait/landscape thing. Metadata from maps tied into photos. Can get events, places, at the same time. All tied into maps. 10:18: Engadget: Wow, nice email display -- message list in a column on the left, full message on the right. 10:17: Steve is showing off the improved e-mail browser. Can look at the metro in paris...As an example of PDF display. All the attachment support now being demo'ed Sounds like the E-mail support is going to be absolutely rocking. 10:16 Grab the tablet in the kitchen... A whole website in the palm of your hands. Read national geographic, for example. Very, very simple. Time magazine being demos, sports, right in the palm of your hands. So that is browsing the web. Now E-Mail. 10:12 Great slide show stuff built in. Built in a calendar, see a months' activities, a days', built in, a great address book, contacts, GOOGLE MAPS, satellite view, etc. iPad is an aweesome way to enjoy your music colleciton, and of course, ...iTunes, purchase movies, apps, music, etc. HIGH DEF YOUTUBE 10:12 Whole web page. It's phenomenal. It's incredible. Focus inon a message, see your inbox, turn it sideways (landscape and portrait support), keyboard pops up. It's almost lifesize, it's a dream. Your photos, your albums, your events, etc. 10:10 Very, very thin. Can change the background, Winterboard it out the wazoo (Winterboard is the jailbreak theming app) "Best browsing experience you'll ever have with a whole web page right in front of you. Way better than a laptop, way better than an iPhone" 10:10 It's the iPad. Mike R: "My iPad, let me show it to you. PREEECCCIIOOUS." Let me show it to you. Wild wild applause. 10:10: Some people have thought about netbooks: sThe problem is netbooks aren't better at ANYTHING." Applause. "They're just cheap laptops." We think we got something better. AND WE'D LIKE TO SHOW IT TO YOU TODAY. 10:09: Something better for browsing the web than a laptop? Watching videos? Something better? Media collection, playing games? If there's going to be a 3rd category of device, has to be better at these tasks. 10:08 Is there room for a third category of device? It's the tablet, of course... Steve is making a case for the mobile niche of Apple. gdgt: "In order to create a new category of devices, those devices will have to be far better at doing some key tasks - important things - better than the laptop and smartphone. What kind of tasks? Things like browsing the web..." 10:06 In 1991,In Apple shipped first modern laptop computer. Apple invented it. With an LCD screen. In 2007, Apple reinvented the phone. 2 years later, the iPhone 3GS. Apple is laptops, Apple is smart phones. 10:05 Steve: "Apple is a mobile devices company" How does Apple stack up against other companies that sell mobile devices. By revenue, is largest Mobile Device company in the world. More than Sony, etc. 15.6B in revenue. Bigger than Nokia. "apple is larger than sony mobile products division" -- via twit gdgt: "Lastly, we started apple in 1976 - 34 years later, we just ended our holiday quarter with 15.6 billion in revenue." Big applause. "That means Apple is over a 50 billion dollar company - I like to forget that, because that's not how we think of Apple, but it's pretty amazing." 10:05: GIZ Jason Chen: Next update: App Store. There are over 140,000 applications in the App Store. "A few weeks ago we announced a user downloaded the 3 billionth app from the App Store." 10:04 gdgt: "Last holiday quarter we had over 250 million visitors to our stores." Talking about the new New York stores. "It's so wonderful to be putting these stores right in the neighborhoods of our customers. It feels good. Next update: app store." WE ARE SWITCHING TO TRADITIONAL LIVE BLOG. Cover It Live is not responding. Happy Tablet Day! Here at TUAW, we are so excited to be able to share the moment with all of you stopping by. Today, we'll be metaliveblogging all the major outlets including Engagdet, Ars, and so forth. And adding to the metaliveblogging goodness, we'll be layering TUAW's own special touch of analysis and opinion on top of the summaries we'll be scraping from other sites. So thank you for joining us. Today we'll be covering feeds from: Today we'll be covering feeds from: Engadget Macworld Ars Technica MacNN Gizmodo and more..."Our Latest Creation" The Apple Media Event TUAW MetaliveblogTUAWApple Event Metaliveblog: Celebrate the tablet with TUAW originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 27 Jan 2010 12:30:00 EST. Please see our terms for use of feeds.Permalink�|�Email this�|�Comments Apple - Engadget - Macworld - TUAW - Ars Technica
Ubisoft Exec Thinks Apple Has Gaming Platform in Mind

Apple has made significant steps towards cornering the mobile gaming market (though that “premium” games section so far hasn't come to pass), and both Sony and Nintendo have likely been forced to re-examine their portable offerings in order to try to regain ground. I doubt either of those companies or Microsoft would appreciate competition from Cupertino in the home console arena, but more and more industry insiders are coming forward with predictions that that's exactly where Apple is headed. According to Kotaku, Ubisoft CEO Yves Guillemot has predicted that Apple will not be satisfied with the small taste of the gaming market they've had with the iPhone and iPod touch. During Ubisoft's fiscal year-end conference call early this week, Guillemot commented that “[T]here's also a new entrant in the business. Apple, with the iPhone. And we don't think they will stop there.” The CEO made the statement after discussing the gaming potential of set-top boxes, OnLive's remote gaming system being the most highly publicized such device in recent memory. It should be noted that Guillemot's older brother Michel runs GameLoft, which is one of Apple's most successful and prolific gaming partners. Ubisoft partnered with GameLoft to bring Assassin's Creed: Altair's Chronicles to the iPhone. Really, the two companies are in as good a position as any (with the possible exception of EA) to be aware of any gaming moves made by Apple. The problem with Apple developing a gaming console to take on the PS3, Xbox, and Wii, is that traditionally, profit margins have been slim to nonexistent on the hardware itself until late in the product's life, with most of the revenue coming from game sales. With the iPhone and iPod touch, at least, Apple seems to be depending on the reverse formula, in that they don't make much money from software, and instead use it as incentive for selling hardware. A much more reasonable prediction is that Apple won't take on the core gaming market that provides the bulk of Sony and Microsoft's fan base, but will instead appeal more to casual gamers that would be attracted to the Wii, or to PSN/XBLA titles. While there have been calls from fans and Apple watchers to open up the Apple TV platform to app development like the iPhone, nothing so far has come of it. The platform isn't faring as well as Microsoft's Xbox is, in terms of living room media center devices, but adding app capabilities to it could blow that competition wide open. Apple must've considered it, and could just be waiting to see if it will be worth the time and money to open up the platform to developers vs. focusing on the mobile market if the risk appears too great.
New York Times Violates its Own Microsoft Shill Policy

Daniel Eran DilgerRandall Stross tried to explain in the New York Times that Apple is bungling its limited window of opportunity to sell Macs as Microsoft recovers from its Windows Vista retail sales flop. In doing so, he had to rely on overly broad generalizations, ignore well known retail realities, and violate the Times’ ban on interviewing Microsoft’s weaselly shills.The Premise.Stross described Windows Vista as a “world of hurt,�? but said Windows PC users looking for a replacement would find that the “choices are grim.�? Apparently, those grim choices boil down to finding a PC still sold with the “comparatively ancient Windows XP,�? or a getting a Mac.The problem with the Mac, Stross says, is that “odds are that you’ll have to look far and wide for a store that sells it.�? This is a big problem, he suggests, and core to the reason why Apple is flubbing its golden opportunity to capitalize on Microsoft's weak rollout of Vista. Stross' article talked circles around how many retail outlets offer Macs, suggesting that if Apple could only raise that number closer to PC maker HP, it might be able to actually sell some machines before Vista recovers from its sloppy start.[A Window of Opportunity for Macs, Soon to Close - New York Times]The New York Times Is Back in Bed With the Shills.Before getting to his fatally flawed point however, Stross managed to introduce a Microsoft-enamored shill in his third paragraph, poor form for a publication of the caliber of the New York Times.   This is particularly the case since the Times acted to ban writers from quoting Rob Enderle prattling about Microsoft, or in the words of Times spokeswoman Abbe Serphos, any “analysts who have an obvious business relationship with a company.�?Perhaps Stross--who is a professor of business at San Jose State University--isn't aware of this policy, or simply doesn't know that basing the majority of an article on quotes from a single analyst with an undisclosed conflict of interest isn't really journalism. Perhaps he is also unaware that Roger Kay of Endpoint Technologies Associates--and previously of IDC--is nearly an identical clone of Enderle. Maybe he didn't know that a two second Google search would reveal that Kay has nothing but ad-speak adoration to say about Microsoft, and nothing but fear and doubt and ignorance about any of its competitors. That's a lot to suppose. Remember this is the same Kay who announced “They've shaken people's confidence in their ability to execute!�? after Apple postponed Leopard for six months--the first time Mac OS X has ever been delayed by any significant period--in order to deliver the iPhone. The same Kay also worried in print about the iPhone. “You have to squeeze your fat fingers onto this fairly small, glass surface and hope to hit the right key,�? he told NPR, before the iPhone was released and before he had ever touched one. “That could be quite challenging.�?[NY Times bans Microsoft analysts from Microsoft stories - The Register][Roger Kay Advocates Trusted Platform Module as Real, Viable and Available Now][Apple puts a leash on its Leopard - ZDNet][Apple's iPhone: It All Depends on the Keypad - NPR]The Market Share Mantra.Stross immediately headed into familiar territory for Windows Enthusiasts: bring up that Apple once had 14% market share... in the relatively small, US-centric market for computers back in 1984, when Apple made its money selling Apple II computers, the IBM PC was scarcely four years old, the Mac was brand new, and Windows 95 was still a full decade away. Kay noted that irrelevant historical percentage to indicate that Apple's market share has dropped precipitously since then, down to a low of 2% and rebounding up to “only 3%�? of the the entire world's sales of all computer systems, desktops and servers combined. That depiction is the only way to marginalize the fact that Apple actually doubled its Mac unit sales over the last few years. Kay dismissed Apple’s Mac growth by saying “the increase to 3 percent may be a result of the 'halo effect' produced by the success of the iPod.�?This is particularly comical because Kay was quoted in BusinessWeek just last year saying, "I really don't think there has been much of a halo effect. Most of what they've done is reconvert the faithful." Which story is correct, Kay? Is it whichever sounds worse for Apple at the time of utterance?[Apple Computer: iPods, sure. But don't go dissing Macs - BusinessWeek]Confusing Macs with Zunes.Stross used Kay's “3%�? quote to set up a false comparison of percentages, something that a business professor can't do without knowing they are lying, unless they are simply incompetent. He wrote that Steve Jobs cited the Zune's 2% market share among sales of music players in January after its weak launch last winter, suggesting that percentages of the music player industry--which brings in roughly $250 million in retail every month--are equal to percentages of the roughly seventy times greater, $213 billion worldwide PC industry. They are not. Recall that Apple makes nearly as much of its revenues and profits selling iPods as Macs, despite having a market share close to 75% among music players, but only 3% among all computer sales.To suggest that Mac sales are an insignificant bump related to an iPod "halo effect" is just as silly as to deny that any "halo effect" ever existed, two sides of the truth Windows Enthusiasts like Kay perpetually find themselves on the wrong side of, as Ogden Nash might have observed.[Market Share Myth 2007: iPod vs Zune and Mac vs PC][Market Share vs Installed Base: iPod vs Zune, Mac vs PC]Market Share vs Sales.After acknowledging that the “official line from Apple�? is that Mac sales are up over 30% over last year and that unit sales are hitting new records, Stross returns to the safety of market share percentages to point out that “no gains can be seen for Apple.�? This is why Windows Enthusiast like to talk about market share. So what's the solution to raising market share? “To try to win over customers when Vista appeared,�? Stross complained, “Mr. Jobs and his managers did not enlist resellers for the Mac with the same enthusiasm that they showed in building Apple’s own network of retail stores. In the war for operating system share, there’s no substitute for boots on the ground to retake territory, shelf by shelf.�?He managed to find another analyst to agree, whom he cited as saying, “You could grow your share a lot faster if you could get your Mac retail presence up.�? Stross noted that HP sells its PCs through 23,000 retail stores, but said Apple wouldn't provide a figure for its Macs. Perhaps it didn't want to further arm Stross in his “can't see progress�? numbers games.The Retail Outlet Numbers Myth.The simpleton logic that having more Macs on more shelves would result in greater market share sounds good, but we really already know how that would work out, because the company already tried it and failed miserably. Throughout the 90s, as computer stores dried up and sales migrated towards big box retail, Apple embarked on a retail strategy that involved a wide spectrum of chain stores, from Sears to Office Max. Having Macs sitting on shelves in lots of stores did not in itself help Apple's market share, nor its sales, nor its profits. Between 1997 and 2000, the number of retail outlets selling Macs began to drop quickly, from 20,000 stores to 11,000. However, Apple wasn't getting kicked out; it fired those stores for poor performance. Shortly after taking over Apple, Jobs recruited Tim Cook from Compaq in 1998. Cook took efforts to simplify Apple's operations and reduced the number of suppliers the company used. Cook also slashed retail outlets; that same year, he announced Apple would “cut some channel partners that may not be providing the buying experience [Apple expects]. We're not happy with everybody.�?Apple subsequently pulled out of Sears, Best Buy, Circuit City, Computer City, and Office Max to focus its retail efforts with CompUSA. Apple later returned to Sears, only to pull out again in 2001. Apple also ended a shaky retail partnership with Circuit City in 2001. Having 20,000 retailers wasn't working, because each of those stores sold Macs with the same casual indifference that they later sold Microsoft's Zune. Recall that Microsoft boasted that over 30,000 stores were lined up to sell the Zune. That fact didn't result in sales, let alone significant market share. [Apple's Retail Challenge]DIY Retail Stores.Apple found in the late 90s that trying to sell Macs by relying on retailers to do it for them was not going to work. Instead, it focused on its partnership with CompUSA while also working to develop its own retail strategy. Jobs brought in Mickey Drexler from J Crew--and formerly the Gap--to help set up a retail sales team and build a network of stores. At the time, expert critics like David Goldstein of the Channel Marketing announced, “It makes absolutely no sense whatsoever for them to open retail stores,�? but Apple's retail stores now earn exceptional, market leading revenues and profits. Other tech companies from Gateway to Sony to Microsoft have all struggled and commonly failed in their efforts to maintain retail stores.Given Apple's stellar success in retail, it’s questionable why Stross is insisting in his article that Apple should turn back the clock to 1996, when Apple had Macs sitting unsold on dusty shelves in tens of thousands of retail stores, while losing money and falling behind in growth. And at the same time, he also notes that Apple is working with Best Buy in a program to expand its retail sales. He complains it’s not enough.[Apple's Adventures in Retail]Best Buy Actually Probably Not.Stross wrote, “If Apple had begun wooing Best Buy two years ago, and perhaps appointed an ambassador to look after the relationships with the chain and other resellers, the Mac would have been much better off.�?Would it? Best Buy runs its cold warehouse stores like a police state, demanding receipts and digging through bags. Its employees are few and far between, and have incentives to steer customers toward store brand PCs and the resulting profits from Geek Squad repairs and service. Vista's Gonna Get You.The biggest problem for any hope for change in Apple's market share numbers, worries Stross, is that his Microsoft shill Kay informed him that the problems of Vista are only temporary and that Microsoft's “thousands of certified supporting hardware vendors and the two million device drivers�? for Windows make up “an enormous flywheel.�?“It takes a lot of energy to spin it up,�? Kay said, “but once it gets going, it’s virtually unstoppable.�? One might recall that IBM was also unstoppable up into the 80s, and that US carmakers were unstoppable into the 70s. The reason they were unstoppable was largely because they had no effective competition.Once competition arrived and began grinding the metal off of those large flywheels, the momentum they had been coasting on failed to continue to propel them along with the minimal effort and maximum profits they had been generating. Microsoft's Vista is now facing an industry aligning behind Linux in servers, OpenOffice in desktop applications, and open software in embedded applications. It has also completely lost its leading edge in desktop computing to Apple, and now trails behind in a me-too fashion. Apple trounced Windows Media with iTunes, and just recently slaughtered Windows Mobile with the iPhone. A flywheel that loses its weight can't maintain the same momentum. One that slows to a deal stop--as Microsoft managed to do with its disastrous rollout of Vista--can be tough to get going again. It’s going to take more than some spin from Kay.[Windows 95 and Vista: Why 2007 Won't Be Like 1995]More Zoon Awards!Randall Stross gets a Zoon for his atrocious article relying on shills, false numbers, and half-truths; Roger Kay gets a Zoon for his Microsoft babbling and self contradictions, and the New York Times gets a Zoon for printing this problematic piece despite having a policy against publishing Microsoft shill interviews as news articles.What do you think? I really like to hear from readers. Comment in the Forum or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast! Submit to Reddit or Slashdot, or consider making a small donation supporting this site. Thanks!
Six Reasons Why Apple May Never Open the iPhone

Daniel Eran DilgerThe history of the Office Wars provides interesting context for Apple’s software strategy with the iPhone today. While third party software development offers all kinds of tantalizing potential for the new mobile, there are a half dozen reasons why Apple may not ever deliver the iPhone fully open to third party development, following the model of gaming consoles.Office Wars 1 - Claris and the Origins of Apple’s iWork Office Wars 2 - Microsoft’s Outrageous Office ProfitsOffice Wars 3 - How Microsoft Got Its Office MonopolySoftware Lessons For the iPhone: 1997 - 2007.When Steve Jobs gained the opportunity to retake control of Apple in 1997, he immediately set out to build and assemble a software business for the Mac platform. Apple restarted serious development of QuickTime, much to the chagrin of Microsoft, which had targeted its sights on quickly destroying it to make way for monopolistic expansion of its Windows Media. [Microsoft's Plot to Kill QuickTime][How Microsoft Pushed QuickTime's Final Cut][Why Apple Failed][How CPR Saved Apple][Why Apple Bounced Back]In addition to repurposing NEXTSTEP as Mac OS X and buying and building a series of professional and consumer software suites, the new Apple also developed the iPod platform. The iPod used intuitive software to differentiate Apple’s hardware, launching the computer maker into a new market for sophisticated, data-driven consumer devices. Microsoft’s own efforts in consumer electronics have flopped miserably with the failures of its Handheld PC, Pocket PC, UMPC, Windows Mobile, Media2Go, Mira, SPOT, and Personal Media Center initiatives, among many others.[Apple’s NeXT Server Offensive on Microsoft][The Spectacular Failure of WinCE and Windows Mobile][Windows XP Media Center Edition vs Apple TV]Microsoft Outgunned in Software by a Hardware Maker.Microsoft was late to realize the software threat posed by the new Apple. Five major revisions and over thirty free updates to Mac OS X have ran circles around Microsoft’s capacity to deliver one desktop operating system software update and a couple service packs since 2001.[Leopard, Vista and the iPhone OS X Architecture]Apple also introduced three generations of iWork as an expanding productivity suite during the four year hibernation period Microsoft left since its last version of Office for Mac. Apple delivered support for Microsoft’s own proprietary OOXML file format on the Mac even before Microsoft itself could. At $79, iWork will eviscerate sales of the $400 Office for Mac, which has until now been a cash cow lazily ruminating for years between releases.This year, Apple also targeted and destroyed Microsoft’s fledgeling efforts to repurpose WinCE as a smartphone platform, seemingly overnight. That has given Apple a significant new platform in the iPhone, soon to be joined by the new iPod Touch. [What’s New in iWork 08][Apple's Secret iPhone Application Business Model][Curious Stuff About the New iPods]Six Reasons the iPhone Will Stay Closed.Will Apple give third party developers the keys to its new vehicle and allow them to drive off with the value it has created? It hasn’t yet, and there are a number of reasons to think that Apple won’t. Note that I am not expressing an opinion that the iPhone should be left closed, but rather simply presenting why I think it is unlikely Apple will ever open it up in the same way the Mac is open to any and all development.First, the company has lined up a suitable outlet for third party expansion via the standards based web platform available within Safari. That’s not enough to do everything developers want to do--it has serious constraints for creating games, for example--but it offers a good enough alternative to serve more than 80% of most developers’ needs.  [Mobile Disruption: Apple's iPhone and Third Party Software] [iPhone Gremlins: Crashing, Security, and Network Collapse!] Second, the company has developed and begun production testing of online software sales through iTunes, currently limited to 5G iPod games. This mechanism appears too sophisticated to simply be designed for a half dozen $5 games. Apple is quite obviously going to distribute other software through iTunes for the iPhone. If it were going to be open, there would be no need for such a secure software distribution system.  [Apple's New Dual Processor Game Console] [Hacking iPod Games: How Apple's DRM Works] Third, historical perspective suggests that once a solid platform has been established, a vendor can sell software as fast as it can deliver it without even trying very hard. Apple’s Claris, Microsoft’s Windows, and the game consoles from Sony and Nintendo all provide examples of this. The iPod’s success suggests Apple can establish a viable mobile platform without the need for software partners. It can handle software transactions as fast as it can sell iTunes songs. That’s big.  [Office Wars 1 - Claris and the Origins of Apple’s iWork]  [Office Wars 2 - Microsoft’s Outrageous Office Profits] [Office Wars 3 - How Microsoft Got Its Office Monopoly] [Nintendo Wii vs Microsoft Xbox 360, Sony PlayStation 3] Fourth, depending upon large third party developers has caused Apple--and Steve Jobs--some severe headaches. Microsoft's late 80s betrayal of the Macintosh led to Apple’s enslavement to Office, and induced CEO John Sculley to sign away broad intellectual property rights to Microsoft, which Microsoft then immediately used as a weapon against Apple.  In the mid 90s, Microsoft led Adobe, Macromedia and other large companies to abandon the Mac platform. In the late 90s, those same companies refused to support Apple’s new Rhapsody plans following the company’s acquisition of NeXT, forcing Apple to spend half a decade retooling the Mac OS, primarily so those developers could sell their existing apps to Mac users without much effort, even while they were earning fantastic software profits and delivering minimal innovation.  In other words, Apple’s technology game plan was delayed for a half decade so that Microsoft could sell its $400 copies of Office and Adobe could sell suites of its $500 and up creative applications, all while Apple did all the work in adapting its $99 operating system to run their Classic Mac OS code with minimal effort.   Prior to returning to Apple, Jobs experienced his own betrayal and abandonment at the hands of partners--including IBM, HP, Digital, Data General, and Sun--related to NeXT and OpenStep.   In all of these cases, the third parties were simply acting in their own best interests. With the iPhone, Apple will act in its own best interests. It will carve out a phenomenally powerful software platform for itself.  [Why OS X is on the iPhone, but not the PC: The History of NeXT] [Office Wars 3 - How Microsoft Got Its Office Monopoly] [Cocoa and the Death of Yellow Box and Rhapsody] Fifth, open Application Programming Interfaces involve complex management and maintenance. This is not a problem unique to Apple; it exists for Microsoft and every other company that offers an API for developers to build upon. An API is an interfacing boundary between the software supplied by a vendor and the software supplied by third parties.   Ideally, an API allows third parties to do everything they need very cleanly. That allows the vendor to make changes on their side of the API curtain without causing any compatibility problems for software on the other side. In reality, nearly every change and update has significant impacts for third party developers. The more complex and low level of an API being exposed, the more difficult it is to manage significant changes without introducing problems for third party partners.   Apple has worked to develop objective APIs that are stable and resilient to internal changes, but if developers are unsatisfied with the level of performance or portability provided, they will work around the API boundary, almost guaranteeing that any significant changes made on Apple’s side will break their applications in the future.   Microsoft has often accommodated such “bad programming�? by expanding APIs and creating new ones, and lugging around a legacy of old APIs to retain broad compatibility with existing applications. The result is that it is very difficult for Microsoft to actually innovate, or to offer OS level enhancements that upgrade existing applications.   This is particularly a problem for Windows Vista, which is hamstrung between the problem of providing entirely new hardware driver APIs on one hand while also maintaining a boatload of crufty legacy APIs on the other. It is absolutely the worst of both worlds.   [Five Windows Flaws] [Leopard vs Vista 5: Development Challenges] Sixth, as is the case with software APIs, closed hardware platforms offer a vendor open flexibility for future expansion, portability, and upgrades.   With the Xbox, Microsoft didn’t provide a wide open set of APIs for developers, only a subset for building very similar types of games. This closed API allowed Microsoft to move the console from Intel to PowerPC hardware in the Xbox 360 without extreme problems, something the company was unable to maintain earlier when it tried to deliver Windows NT for various hardware platforms in the late 90s.   Apple has already benefitted from the flexibility of a closed hardware platform on the iPod. Had Apple allowed developers to write applications for the iPod, it would have to string along support for those old applications across every new generation of the iPod. Having to do that would complicate Apple’s own efforts to deliver new iPods.   Additionally, customers would be upset with Apple’s iPod if the apps they downloaded crashed, installed spyware, or caused performance problems. While a rogue Mac app isn’t likely to drain a laptop battery down dead, power management is far more critical on handheld mobile devices like the 11 mm thick iPhone.   Given that many consumers are already flummoxed by the reality that batteries wear out after a few years, imagine their rage at finding out that Apple allowed them to install a some worthless Tamagotchi pet that destroyed their battery early.   Similar problems plague Palm OS and Windows Mobile devices. In particular, Microsoft’s attempts to provide a “one size fits all�? solution and broadly license it to hardware developers results in API constraints that limit supported screen size resolutions, break compatibility with existing versions of applications, and severely limit the power management performance of those devices and their ability to deliver acceptable battery life.   If there were any meaningful installed base of Windows Mobile phones, it would also be plagued with spyware and viruses, just as Windows is on the desktop.   [Inside the iPhone: UI, Stability, and Software] [Device Problems In Search of a Solution] [David Sessions Tries to Milk iPhone Battery Panic in Slate]A Safe API Boundary for Third Party Development.The simple solution to all these issues is to not offer a custom, wide open API at all, and instead leave third party developers to build applications that make use of open web standards. Nothing new to learn, no barriers to adoption, no proprietary development tools to maintain, no pleading with developers to support a new platform that remains unproven in the marketplace, and no third party crisis to manage when the hardware and software are significantly upgraded.No API, no problem! Hackers can discover how to install tools and handy mini-apps, but Apple’s next software update or hardware revision won't have to figure out how to maintain compatibility with those hacks. That allows the hackers to hack without holding things back. Meanwhile, Apple can reserve the right to offer highly integrated applications of its own that take full advantage of the underlying system without revealing or sharing its intellectual property secrets with third parties that may choose to use those secrets against it--just as Microsoft did to Apple with Windows in the late 80s, or as Sony did to Nintendo with the original PlayStation just a few years afterward.[Mobile Disruption: Apple's iPhone and Third Party Software]Closed Development Involving Third Parties is Not Open.Incidentally, this is the same closed model that resulted in great success for Microsoft and Sony after they betrayed and then supplanted their former partners. Microsoft set up the illusion of an open, developer-friendly platform with Windows, but then used its home field advantage to plot out the assassinations of any and all of the potential rivals it didn’t want to compete against: WordPerfect, Lotus, Ashton-Tate, Borland, Netscape, Sun, and today’s targets such as Google and Symantec.The unsurprising result was that Windows users ended up using Microsoft’s Word, Excel, Access, Fox Pro, language tools, web browser, media software, desktop search, anti-virus, spyware management, etc ad nauseam. With Windows users completely enslaved to Microsoft’s own applications, it was easy to erect significant barriers to prevent the emergence of any new competitive applications from rivals. Clearly, Windows is only an “open platform�? in areas where it suits Microsoft. Further, Microsoft’s idea of who a “competitor�? is can change. For example, Windows desktop search wasn’t a rival feature for Microsoft to kill until it decided it wanted Google’s business.[Office Wars 3 - How Microsoft Got Its Office Monopoly]Windows Enthusiasts’ Slavery to a Vicious Master. Whether Microsoft’s closed Windows platform is a bad thing is a matter of debate; Windows Enthusiasts celebrate their enslavement. It is my opinion that Microsoft’s closed Windows platform isn’t bad simply because it is closed, but rather because Microsoft’s insatiable greed is holding back innovation that would otherwise flourish. One example is Microsoft’s Internet Explorer browser, which rapidly advanced until Microsoft destroyed Netscape. After that, it went into maintenance mode hibernation and didn’t budge until Firefox began to threaten Microsoft’s position years later. That’s anti-consumer; Microsoft won’t do anything for its enslaved users until a would-be savior threatens to set them free. Microsoft isn’t bad because it is closed; it is bad because it is disgustingly greedy. Windows Enthusiasts need to stop deluding themselves into thinking that they live in a free world of an open platform. They are slaves, and their master is not only vicious, but also incompetent and has no taste. [Safari on Windows? Apple and the Origins of the Web][Apple in the Web Browser Wars: Netscape vs Internet Explorer][The Web Browser Renaissance: Firefox and Safari]Closed Without Pretense.At the same time, it is possible to voluntarily join a closed platform and benefit from its advantages. Nintendo carved out a closed video gaming empire that required third party developers to pay it licensing fees in order to develop any games to sell for its system. Nintendo’s closed business model worked better than Atari’s with the 2600, which had earlier allowed third party games developers to glut the market with bad games, resulting in the video game crash of 1983. Consumers were left thinking that home video games were done to death and would never recover.Sega, Sony, and Microsoft’s Xbox group have all similarly managed closed gaming platforms to deliver high quality expectations, even subsidizing game consoles to establish user interest. The only differences for Apple’s closed iPhone may be that:Apple’s iPhone hardware sells at a sustainable profit without a desperate subsidy, removing risk and allowing for regular feature upgrades.  Apple is likely to use software downloads as a way to integrate the iPhone into Mac hardware sales and its online services, rather than simply trying to make a killing selling $50 to $75 game software titles as the console makers do.[Mac OS X vs Linux: Third Party Software and Security]Software as a Great Differentiator.By offering free or low cost software in the model of $5 iPod games, Apple will be able to use its closed platform to deliver software designed to:attract more iPhone and iPod Touch hardware buyers.earn iPhone mobile service revenue fees.earn commissions from WiFi iTunes sales and related deals. direct new iPhone users to iTunes and Apple TV.draw attention to the Mac, which will offer iPhone integrated features Windows does not. Microsoft does some of the same things with Windows Mobile, which ties into the company’s Windows Server products--including Exchange Server--and is also deeply integrated with the desktop sync services of Windows and its Office applications. The problem for Microsoft is that it does not sell phones or make money on service revenues as Apple does. Microsoft charges expensive client access and software licensing fees, but still can’t make a sustainable profit on its Windows Mobile business. It’s also stuck with lame vendors such as HTC, which make poorly integrated hardware that is embarrassing to use. Microsoft could make its own phone, but like the Zune it would alienate its existing hardware partners; further, the Zune disaster indicated that hardware sales isn’t a core competency of the company anyway. [Phone Wars: iPhone vs TyTN, Treo, Pearl, E62, P990, Q][iPhone Sales vs Zune, Palm, RIM, Symbian, Windows Mobile]Selling Hardware with Software vs Selling Software Licenses.Using software to sell hardware fits in with Apple’s past and present use of free or low cost software to differentiate the Mac. In the distant past, that included HyperCard and QuickTime; today it includes the shareware-priced but highly regarded iLife and iWork apps. The full version of Mac OS X costs $129, while Microsoft’s Ultimate Windows Vista is an absurd $400, the same price as an iPhone!Apple’s strategy of using low cost, high quality software to differentiate its hardware plays well against the fact that consumers simply don’t want to pay for software, while they think nothing of paying big money for desirable hardware. Nobody would pay much for an iPod “OS�? or a software music player, but millions of people have paid hundreds of dollars for an iPod.That principle has worked in Microsoft’s favor in the past, as it hides the cost of Windows by invisibly bundling it into PC sales. However, its recent fantasy that consumers will widely upgrade their PCs to more expensive versions of Vista indicates Microsoft is highly delusional. Pro-Microsoft wags can chart out their predictions of “impressive Vista adoption�? based entirely upon OEM bundled copies, but consumers don’t want it, and no significant number of people are going to pay big money to upgrade to the $400 Vista Ultimatum. [Windows 95 and Vista: Why 2007 Won't Be Like 1995]The Commodity Future of PC Software.What will happen instead is an increasing commoditization of the consumer PC and its software, driven towards standards by an industry that demands interoperability. Microsoft couldn’t hold back the web with its proprietary MSN a decade ago, and companies that once pushed Windows are now behind Linux, including Novell and IBM. PC OEMs are also rethinking their unilateral relationship with Microsoft as they struggle to survive in the shadow of Microsoft’s vast profits. Rather than paying $400 for a PC with a $50 OEM copy of Windows running IE and Outlook, nagging you to verify your software as Genuine and to upgrade to the $400 version of Vista and to hand your credit card number to the dancing paperclip recommending a subscription to Windows Live OneCare terrorism protection, the $250 PC of the near future will come with a standards based web browser and email client. It will be called an iPhone, and it won’t run Microsoft Office.What do you think? I really like to hear from readers. Comment in the Forum or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast! Submit to Reddit or Slashdot, or consider making a small donation supporting this site. Thanks!
PopCap Discusses iPad Gaming Opportunities

PopCap's games aren't ones that require eight-figure budgets and massive media campaigns, but we defy you to find anyone who plays games on any sort of basis who hasn't poured hours into Peggle, Plants vs. Zombies, or one of the studio's other addictive hits. While the company initially made its mark on Mac and PC, the last couple of years have seen expansion to other platforms, notably the iPhone, which has hosted pitch-perfect iterations of those aforementioned favorites.Now, with the iPad release looming on the horizon, the big question is this: What's PopCap planning for Apple's tablet, and how soon will we be able to play it? Andrew Stein, director of mobile platforms at PopCap, wasn't able to share many specifics in a recent phone interview, but did offer some insight into how the company approaches new platforms, as well as what opportunities they see in iPad development.Plants vs. Zombies on the iPhone"The iPad offers a new experience for both developers and customers, given that it has higher performance," says Stein. "Having the additional horsepower under the hood and the bigger screen, the higher-resolution graphics give a tableau for developers to get more creative with games. We can do things with the iPad that we can't do on a smaller iPhone screen."In particular, Stein believes the large 9.7-inch screen will initially surprise iPad users, and likens the upgrade from an iPhone to that of bumping up to a new video game console. "I think that the size of screen is going to make the experience much more immersive, and it's going to be more than what people expect. In my mind, it's kind of the same as going from playing Xbox or PlayStation 2 on a 27-inch TV to playing Xbox 360 on a 46-inch high-def screen," asserts Stein. "It's right there in your face -- the leap is greater than what you might think from just the increase in size."Not only will the larger display and faster processor lead to better-looking versions of existing games and play modes, but Stein also believes the iPad's unique capabilities will lead to new ways to play, and trigger an iPhone-like wave of developer ingenuity."You'll start to see potentially new game modes that are new and haven't been done before. I think multiplayer becomes very interesting on that device, because with the bigger screen and all the multitouch inputs, you have the possibility of having a couple people using it at once -- whether it's sitting on a table with people on the side, or multiple people holding it at once," explains Stein. "It's still to be determined how people will want to use the iPad once it gets on the market, but I think we'll start to see the same burst of creativity on the iPad as we saw with the iPhone."Peggle on the iPhoneStein says PopCap is tinkering with the latest iPad software development kit (SDK), and that they're working on a couple unnamed iPad projects at this time. According to his engineers, the SDK is a "very robust, mature development environment," leaving Stein and his team to focus on the why of bringing their games to iPad, rather than the how."When we bring games to platforms, we really adapt them to the platform. You won't see us just porting over iPhone games to the iPad, [and releasing] basically the same game but bumping up the graphics a bit. There are going to be new modes. It's going to be a richer, deeper experience, and really try to take advantage of the specific strengths of the device," says Stein. He goes on to note that their titles may "include things that might be brand new to the iPad that we've never done on another platform, because there's never been a platform that offers what the iPad does. That's the main thing. What's the game vision we want to bring to the device?"While Stein believes 3D game will prosper on the iPad due to its enhanced capabilities, he still thinks casual games will be most popular on what he calls the "family media device," as players of all ages and tastes will be keen on playing a quick game of Bejeweled 2 on the iPad."It's kind of that device that would be floating around the house that people could grab and jump online, or play a game, or watch a video, or surf the web while they're watching TV," explains Stein. "It's going to be honestly tough for Apple to duplicate the success of the iPhone and iPod touch. But I've also learned never to underestimate Apple at what they can do. We're looking at it pretty aggressively, and at this point, I'm just going to assume it's going to be successful."It seems likely that many, if not most of PopCap's notable properties will make an iPad appearance in due time, but Stein made it clear that whenever we do see PopCap's first iPad project, it'll follow a lot of care and consideration. "It's not going to be just a rough, quick and dirty port of Peggle to iPad," he explains. "We tend to do more than just the bare minimum."�
50 Killer Mac Apps For Under $50

� �Who doesn't need more for less? We present 50 Mac|Life-approved applications--many free, all under $50--that'll guarantee you get the most from your Mac without traumatizing your wallet.�The Internet is full of noise--countless different applications for every occasion, with reviews everywhere that love and hate them at the same time. While that’s hardly news, it’s still a hassle that isn’t going away. Say you picked up a spiffy new MacBook Pro, and it’s time to kit it out with the leanest, meanest software. After all, Macs have that rich history of garage-roots development, of a few folks in a basement brewing up quality software that smokes the big-name stuff. So you’ve got a feeling there’s great, affordable software just waiting for you to find it--and you’re right. But how do you sift through the zillion calendar apps and jillion media players to find the gems worthy of your hard drive space? And more importantly, your time and money?We’re here to help with a compendium of essential software. It didn’t come easily--we debated, argued, haggled, and even pleaded to secure a prized position on this list for our favorite, most useful applications. But by limiting the software we’re highlighting to 50, we’ve guaranteed you the best of the best--no Internet spew here. And by capping the cost of the software we’ve selected at $50, we’ve made sure you can reasonably buy what you need. You may love your Mac already, but you’re not gonna believe how much it can do once you load up even a few of these choice applications.� �Entertainment�Sure, iPods and iTunes make music and movies easier to enjoy, but they're not without headaches of their own. That's where these awesome apps come in. They take the pain out of kicking back with your favorite flicks and tunes.�Simplify Media�Share & stream your iTunes library over the Internet.The iPod has made several portable music formats obsolete, and we sure don’t miss schlepping around fragile cassette tapes or heavy wallets full of CDs. But even the mighty iPod has its limits--namely capacity. That’s where Simplify Media (free, Simplify Media, simplifymedia.com) comes in handy. It guarantees that the size of your music library doesn’t matter by letting you stream music between computers via the Internet. Yup, this app will play your entire library on any computer (as long as the one that has your library is powered up and online).Stream your tunes from home or the next cube.Once installed, a simple login fires up your music. Simplify Media works with iTunes just like the built-in LAN sharing does, and the remote libraries appear under Shared, alongside any local shared libraries. Even better, you can add up to 30 friends’ shared libraries, and an iPhone app ($5.99) lets you pipe your music to your iPhone or iPod touch.��SuperSync�SuperSync keeps multiple iTunes collections in sync.�Speaking of iTunes libraries--streaming is great, but what if you want to sync libraries across multiple Macs? SuperSync ($22, SuperSync, supersync.com) makes it so. Sure, Apple introduced limited music-transfer capabilities with Home Sharing in iTunes 9, but that feature requires computers to be on the same local network. SuperSync one-ups iTunes by syncing iTunes libraries over the Internet. It’s perfect for anyone who uses multiple Macs, and SuperSync also has a bunch of other tricked-out features. In deference to the record companies, Apple makes transferring music from an iPod to a computer unnecessarily difficult. SuperSync handles the task with ease, making it a bacon-saver when the hard drive in your Mac kicks the bucket. SuperSync will even allow you to sync libraries cross-platform.SuperSync's color-coded interface helps you synchronize your iTunes tracks across multiple Macs.��VLC Media Player�Never worry about video file types again. If most of your Mac video-watching happens in the form of DVDs or QuickTime movies, you probably don’t think too much about player software. But move beyond the most basic video types, and you’re asking for trouble. With the myriad formats, containers, and encoding parameters available, the simple act of playing back a cat video can become incredibly frustrating. VLC Media Player (free, VideoLAN, www.videolan.org) is like a Swiss Army knife for digital media. It’s open source and cross-platform, and the app will play back practically any audio or video file you throw at it. VLC also handles file conversions with ease, so you can use it to convert audio and video for use online or on portable devices.It plays, it converts, it makes toast (okay, maybe not that last one.)��RipIt�Backup & convert DVDs with RipIt.There are plenty of legit reasons to rip a DVD. Backup copies of kids’ movies for the minivan, watching Glee on your iPod touch while you’re on the bus, or even just saving battery power on your laptop (playing back a file from a hard drive is much more efficient than spinning a DVD).RipIt's simple interface makes ripping DVDs seamless and easy.Once the domain of übernerds, DVD ripping is a one-click affair thanks to RipIt ($19.95, The Little App Factory, ripitapp.com). And since it makes full rips, all of the menus, bonus features, and subtitles remain intact. You can play back the resulting files with DVD Player on your Mac or use a freeware tool like Handbrake to convert your rips into iPod-friendly formats. ��Delicious Library�We love the iTunes Store, but we still end up accumulating books, DVDs, console games, and, yes, even CDs. Delicious Library ($40, Delicious Monster Software, www.delicious-monster.com) helps catalog your collections by--get this--taking snaps of UPCs via your webcam and then automatically organizing your meatspace content onto virtual shelves for easy sorting and browsing. You can track loans to friends, post items for sale on Amazon, and publish Web catalogs formatted for your iPhone. That way, you can avoid buying another copy of John Hodgman’s More Information Than You Require. ��Connect360�We’re Apple-faithful, but that doesn’t stop us from engaging in a little Modern Warfare 2 on our Xbox 360. And since the 360 is much more than a simple gaming machine, we also use it to stream iTunes tracks to our entertainment center and view pictures from our iPhoto library on our HDTV--with the help of Connect360 ($20, Nullriver Inc, www.nullriver.com), that is. It works over wired or wireless networks, and it even streams H.264 video straight from our MacBook. Sweet! ��Peel�Pack rats, beware: Peel ($14.95, Hjalti Jakobsson, www.getpeel.com) can get really overwhelming, really fast. But if you’re an avid follower of music blogs, Peel can automagically grab new tracks as they’re posted. So forget all that pesky right-clicking and manually adding to iTunes. Just feed Peel a list of your favorite music blogs, and then kick back as tons of new, free tunes get downloaded straight to your Mac. You may never have to buy (or pirate) music again. ��CoverScout�Cover Flow is one of those features that looks great in a demo but doesn’t quite translate at home. iTunes can attempt to find the album art that makes Cover Flow actually useful, but it’s limited in scope and can’t make fuzzy matches. CoverScout ($39.95, equinox USA, www.equinux.com) scours the Internet to find your missing album art and presents you with multiple options to let you choose the best images. Don’t Cover Flow without it. ��TuneUp�For all of those untitled and mistitled tracks in your music library, there’s TuneUp ($19.95/one year, $29.95/lifetime; TuneUp Media; www.tuneupmedia.com). Like CoverScout, TuneUp can find and download missing album art, but its best trick is cleaning up your ID3 tags--the artist, title, and album info displayed in iTunes. A quick search is all it takes to clear up all those Track 1s and Unknown Artists in your library. It sure beats cleaning up metadata by hand.�Next Page: Productivity Apps >> �Productivity�Takin' care of business, every day. Takin' care of business, every way. Workin' on a Mac, it's all right. This productivity software is workin' overtime.�WriteRoom�Blocks distractions so you can write in peace.Proving the tired adage that “less is more,” WriteRoom ($24.95, Hog Bay Software, www.hogbaysoftware.com) is a light text editor with a full-screen mode. Start a new document, and everything else fades away--your Dock, your menubar, and other windows on your Desktop. You’re left with a black screen and friendly green text for a clutter- and distraction-free experience. The Escape key toggles between full-screen mode and windowed mode, which resembles TextEdit with a live word count.WriteRoom can save your work as plain text, rich text, or Microsoft Word’s .doc format. The preferences offer tons of customization: auto-save, character counts, the appearance of text in full-screen mode, and more. But WriteRoom’s real magic is how it gets out of your way and lets you focus on what you’re doing.��BusyCal�One calendar application to rule them all.BusyCal ($40, BusyMac, www.busymac.com) is iCal on steroids. It dances circles around iCal, chanting, “Everything you can do, I can do better.” And it’s right. Sharing is a snap: You can set up two-way syncing with your Google Calendar or with other BusyCal calendars on your local network or the wide-open Internet. But even aside from sharing, BusyCal offers tons of calendaring bells and whistles: customizable views, sticky notes, weather forecasts, moon phases, graphical icons, a to-do list, notes, tags, and much more. And since it uses the Sync Services built into Mac OS X, your BusyCal calendars can sync with MobileMe and your iPhone. You can even switch back to iCal anytime without losing any of the events or to-dos you entered in BusyCal.So what if iCal is free? BusyCal is better.��Things�Flexible to-do list syncs with iCal and the iPhone. For busy people like us, a good to-do list is beyond essential. But some that we’ve tried are so complicated that just managing your tasks becomes a chore in itself. So the light, easy-to-understand Things ($49.95, Cultured Code, www.culturedcode.com) is a breath of fresh air. You can go the full Getting Things Done route, adding contexts, priority levels, a tickler file, and so on. Or you can keep it simple, with one-off and repeating tasks and multistep projects. iCal syncing can get your deadlines on your calendar, and Things on the Mac can sync wirelessly with Things on the iPhone ($9.99 in the App Store). We’ve tried multiple task-managment systems, from Web-based ToodleDo to iPhone apps like ToDo to Mail’s built-in To-Do list to good old paper and pencil. Things is the cream of the crop for its good looks, quick entry, and easy syncing.Things uses tags to organize your projects in a million ways--or you can ignore the tags altogether and just work.��Express Scribe�Transcriptions made easy... well, easier.Transcribing an interview, lecture, or other recording is hard enough, just with the listening and typing. Toss in the extra arm movement as you frantically click from your text editor to your audio-playback application every time you want to pause the recording or rewind a few seconds, and your transcribing job just got tougher and more frustrating. Express Scribe (free, NCH Software, www.nch.com.au/scribe) lets you set system-wide hotkeys for audio playback so you can stay in your text editor, fully control the audio, and never need to reach for your mouse.Express Scribe can also slow down your audio without changing the pitch, supports video, works with lots of file types, loads recordings from analog or digital audio recorders, and more. Plus, it’s completely free. Wahoo!��NoteBook�The Mac is silly with note-taking applications (Evernote, Yojimbo, ShoveBox, MacJournal…shall we go on?), but Circus Ponies’ NoteBook ($49.95, Circus Ponies, www.circusponies.com) is a standout. If you subscribe to “a place for everything, and everything in its place,” NoteBook can be the place for notes, Web clippings, bookmarks, documents, voice memos, photos, and more. It struts its flexibility with ready-made templates for planning a trip, writing a research paper, collecting recipes, keeping a journal, and so on, while its fun spiral-notebook interface is a nice touch. ��TextExpander�A thousand monkeys at a thousand typewriters could produce Hamlet a lot faster if they knew how to use TextExpander ($29.95, SmileOnMyMac, www.smileonmymac.com). This wonder app installs as a System Preferences pane and lets you define shortcuts for your most commonly used words and phrases. Abbreviate long URLs, your email signoff, even your own photo or scanned signature file. Then as you type those shortcuts, they’re automagically expanded to what you really wanted to say. Brilliant. ��iFinance 3�Sure, Quicken is popular and Mint.com is free, but iFinance 3 ($29, Synium Software GmbH, www.synium.de) was built from the ground up just for Macs, and it shows. The intuitive interface makes it a cinch--dare we say a pleasure?--to track your accounts, keep an eye on your cash flow, set up a budget, and graph your expenses. It can also import from CSV and QIF files for easier data entry. Plus, a companion iPhone app lets you enter transactions on the go.��FlexTime�This charming timer app ($18.95, Red Sweater Software, www.red-sweater.com) lets you set up multistep routines that run once or repeat ad nauseam. Each step can be marked by a sound, spoken text, or even running a script. Once your routine is perfect, you can export the audio to iTunes--great for following a recipe’s carefully timed steps or taking your favorite yoga routines on the road. ��DEVONthink Personal�Another great catch-all for storing, sorting, organizing, and searching information, DEVONthink ($49.95, DEVONtechnologies, www.devon-technologies.com) can take almost anything you can throw at it. Documents, PDFs, photos, multimedia files, bookmarks, webpages, iChat logs--all of those can be imported, sorted, and read right in DEVONthink. Searching is easy, and you can cobble together a brand-new document from items in your DEVONthink database and export it to your favorite text editor for printing or as HTML for posting. �Next Page: Internet Apps >> �Internet�It's a wild place, that Interweb, so there's nothing like a few primo apps to tame everything from blogging to FTPs to Twitter and Flash banners.�Transmit�Traveling the two-lane FTP highway.FTP has been around forever. Social networking and cloud computing may come and go, but FTP is in it for the long hall. Fortunately, there are a wealth of great FTP clients for the Mac, and the best of those is Transmit ($29.95, Panic, www.panic.com/transmit). The client utilizes a split directory window that shows the path on your computer and the path on the FTP site. With in-app search and the ability to sync folders on your Mac and on the FTP site, Transmit helps alleviate the search and drag-and-drop blues of other clients. The sync feature is especially helpful for Web developers and designers. You can even create desktop droplets for quick uploads to heavily used sites.Two-window FTP FTW.��Mac-Journal�Web-based apps suck.Blogging about your life is a faux pas. Blogging about anything else that people actually care about is the proper way of utilizing of the blogging systems available out there. The ongoing problem is that most blogging platforms are bit of a pain to use because they’re Web-based. Plus, if you’re somewhere without Internet access, you can’t start laying out your blog posts for your site. MacJournal ($39.95, Mariner Software, www.marinersoftware.com) solves that problem with an easy-to-use multiplatform blogging client. Lay out your articles offline with images, video, and audio, then save them for later posting. The app includes the ability to both write in full-screen mode so you won’t be interrupted by your Twitter friends, and to record an audio podcast in the client.Create blog posts quickly and without browser issues.��Tweetie�Multi-account Twitter action.After wowing the world with its iPhone Twitter app, atebits decided to release a desktop version of Tweetie ($19.95, atebits, www.atebits.com/tweetie-mac/). The app can handle multiple Twitter accounts, compose tweets in a separate window, allow you to change the account you’re sending a tweet from on the fly, and let you drag and drop pics and videos right into the Compose window. Don’t have the perfect media on your Mac for a tweet? Record a video or shoot a pic from your iSight camera directly in Tweetie. And since Twitter conversations can be difficult to follow, Tweetie displays the conversation you’re having in a timeline if you just double-click one of the pertinent tweets. The Tweetie bookmarklet in Safari also allows you to share links quickly from your browser.Have an actual conversation on Twitter with Tweetie.��Dropbox�Stop, drop, and roll on home.Transferring large files can be a huge pain. Where the hell did you leave that thumb drive? External hard drives leave an unsightly bulge in your pocket, and all those cables are always getting tangled in your shoes. That’s a safety hazard, son. Dropbox (2GB storage for free, 50GB for $9.99/month; Dropbox; www.dropbox.com) is a cloud-based storage drive that you can access from any computer or iPhone. Just pop files into the Dropbox folder on your Mac, and it automatically syncs up with the online disk (which you can view on Dropbox’s website) and with any other machines you have the application installed on. You can even share folders and files with other Dropbox users. If the free 2GB box doesn’t cut it, you can upgrade to 50GB for $10 a month.Access your files from anywhere in the universe (with an Internet connection).��LogMeIn�If you need to remotely access a Mac or (gasp) a PC with Windows on it, LogMeIn (free, LogMeIn, logmein.com) allows you to peer into your remote computer from anywhere. You can launch apps, move files, and adjust your preferences via a Web-based interface, as if you were sitting at that computer. For $29.99, you can get your iPhone in on the action too. ��TweetDeck�If you’re a Twitter power user, TweetDeck (free, TweetDeck, www.tweetdeck.com) should be in your arsenal of Twitter apps. The interface is a series of columns that displays info like your friends’ feeds, saved searches, mentions, direct mentions, and Facebook updates. You can also keep up with trending topics with just a quick glance. If there’s something you need to track on Twitter, TweetDeck can make a column for it. ��Vuze�Allegedly, BitTorrent steals medication from senior citizens, but isn’t it time to forget about all the evil things it supposedly does? Instead, focus on the greatness of Vuze (free, Vuze, www.vuze.com) and its ability to download legally available video files. After you’ve done the downloading, Vuze can convert your files for use on the iPhone, Apple TV, iPod, Xbox 360, TiVo, and PlayStation 3. It’ll even stream videos to your set-top boxes. Nice! ��BannerZest�Creating Flash banners is difficult, especially when you don’t know or own Flash. BannerZest ($49, Aquafadas, www.aquafadas.com) takes the pain out the process and gives you a simple way to create quick, beautiful Flash banners. From a standard gallery to an interactive experience, BannerZest comes with a collection of themes for different uses, and it uploads your banners to your FTP or MobileMe disk. ��FileChute�Sending large files over email can result in the dreaded bounced email. FileChute ($17.95, Yellow Mug Software, www.yellowmug.com) works with your MobileMe-, FTP-, or WebDAV-accessible Web server. Drop your file into the app, and it uploads it to your online server of choice and then creates a URL to add to your email. If you drop more than one file, you get an archive uploaded to your server. Adios, bounced emails! �Next Page: Content Creation Apps >>�Content Creation�Sure, Adobe's stuff is the gold standard, but you don't want to have to count on a good night at the poker table to pay for it, right? Cue these killer applications, which let you effectively draw, edit photos, render, animate, and even scratch for a very fair price.�djay 3�Budgeted beats to grow on.You want to spin phat beats, but your slim bank keeps you from purchasing the high-end DJ equipment and software. That’s okay, young DJ-in-training, djay 3 ($49.95, algoriddim, www.djay-software.com) gives you everything you need to rock the house without losing your shirt. This surprisingly robust audio-mixing software integrates with your iTunes library and puts all the usual mixing and scratching right on your desktop. The application supports multitouch trackpad scratching and fading between tracks, so it’s especially perfect for the last few generations of MacBooks. And as you grow as a DJ, the application will grow with you thanks to its support for MIDI controllers. That means when you get the cash for those fancy digital mixers and turntables, djay will be right there with you.With your iTunes catalog at your fingertips, you'll find some pretty interesting mashups.��Audacity�Free audio editor extraordinaire.Audio editing seems simple at first. Then suddenly, you’re knee-deep in samples, frequencies, and bitrates. Sound editing really is part science, part black magic, so we’re thankful that Audacity (free, SourceForge, audacity.sourceforge.net) removes one of the biggest obstacles: choosing a quality application and figuring out how you’re going to pay for it. Audacity is both terrific and free, which is kinda hard to beat. An audio-recording and -editing application, it captures up to 16 channels at once from multiple sources, features noise removal, includes a metadata editor, and supplies unlimited undos. It can handle most of the audio files out there, and it’ll work with multiple files types in the same project. Audacity is also is cross-platform, so if you’re a recent Mac arrival, you may already know about its awesome power.So many features, you'll second-guess the price: free.��SketchUp�3D for you and me.Maya, 3D Studio Max, and SketchUp--all of these will let you create magical 3D worlds. Only one will do it for free, and you probably nailed it in one--it’s Google’s SketchUp software (free, Google, sketchup.google.com) that brings the world of 3D to the average Joe. You can create your own items or utilize Google’s 3D warehouse to find models created by other SketchUp users. With all those models at your fingertips, you can create floor plans for your home, build a level for your favorite FPS, or export the files to animation software or Photoshop. The application includes tutorials that’ll get you up and rendering in no time at all… so now nothing stands between you and virtual-world domination!Build a virtual man-cave for you and your stuff.��Ringer�Wham-bam ringtone, ma'am.We get tons of people asking us, “How do I make a ringtone for my iPhone?” Until recently, we told them to launch GarageBand, cut a ringtone, and export it to iTunes. Now we recommend Ringer ($15, Pixel Research Labs, pixelresearchlabs.com/ringer) as the quickest and easiest way to create ringtones from your favorite songs and audio files. Ringer has access to your entire iTunes library and works with MP3, AAC, MOV, MP4, M4V, and QuickTime files. Yeah, you can make a ringtone from a video file. A super-simple editor with waveform information makes it a snap to select the perfect section of audio, and you can fade in and out of the file and preview the ringtone before cropping it and sending it to iTunes for a sync with your iPhone. ��Acorn�Using an image editor doesn’t have to cost you hundreds of dollars. In fact, with Acorn ($49.95, Flying Meat, www.flyingmeat.com/acorn), you’ll get features like layers, AppleScript support, 64-bit support, drawing, and filters in a package that’s easy on the wallet. This easy-to-use software strips away most of the features most people don’t use and gives you a clean image-editing tool. ��Inkscape�While raster-based image editors like Photoshop are great at pushing pixels around, the vector-based drawing programs are where all the real action happens. The open-source application Inkscape (free, Inkscape, www.inkscape.org) is similar to powerhouses like Illustrator and CorelDraw, but with one important difference--it’s free. The app utilizes the Scalable Vector Graphics (SVG) file format and includes a nice 3D drawing tool that allows you to set your vanishing points. ��Screenflick�With Snow Leopard, Apple introduced screen-capture into QuickTime, and it’s a nice feature if you’re looking to make a quick full-screen screencast. But if you want something that has features like fixed location output at up to 60 fps, Screenflick ($25, Araelium Group, www.araelium.com/screenflick) is an application you can get behind. It’ll highlight mouse clicks and keyboard events, adding a nifty visual cue into your screencasts that highlights what you’re doing. ��Bracketeer�While your eye can take in an amazing range of light to dark, your camera cannot. In order to help create images that include a tonal range that the average camera can’t capture, HDR applications and plug-ins have appeared on the market. These applications take a series of images that have been bracketed from dark to light and combine them to include the darkest darks to the lightest lights in one HDR image. Bracketeer ($29.95, Pangea Software, pangeasoft.net/pano/bracketeer) is a standalone application that does just that. Adjust the saturation, the contrast, and exposure from within the application. The application will even auto-align your images in case you got the hiccups while taking your pics. ��iStopMotion 2 Home�Most animators’ first animation was probably a stop-motion piece with Star Wars action figures. And whether those childhood lightsaber battles have you hoping to become the next Brad Bird, or you just love the look of stop-motion, iStopMotion ($49, Boinx Software, www.boinx.com/istopmotion/overview) is a quick, easy way to create simple stop-motion animations. Use your iSight or connect a camera to your Mac and start making your own Wallace and Gromit short. You’ll feel the Force, Lu… sorry. �Next Page: Utility Apps >>�Utilities�Slick utilities can add crucial functionality to your Mac, so we've selected the best options for everything from secure password managers and system-troubleshooting tools to an app that will let you play Windows games on your Mac... without Windows!�AppZapper�Completely trash applications.Unlike using Windoze, installing and uninstalling apps on a Mac is painless. Drag an application’s icon into your Applications folder, and you’re pretty much good to go. Deleting them is just as simple--just grab them and toss them into the Trash. But if you’ve ever dug around Library or System folders on your Mac, you’ll see that even after you Trash an app, many of them leave crumbs in different parts of your machine. For cleaning up those last little bits, AppZapper ($12.95, Austin Sarner and Brian Ball, www.appzapper.com) is a must-have utility that’s also great for troubleshooting problems. Wiping out all of an application’s preferences and other random files can often turn a troublesome app into a perfectly behaved one after a clean reinstall. Completely remove unwanted applications with a simple drag and drop.��Hazel�Clean and organize your Mac--automatically.Hazel ($21.95, NoodleSoft, www.noodlesoft.com) is kind of like Rosie the Robot for your Mac. Or it’s like OS X’s Folder Actions… if they were super-awesome, easy to use, and perfect for helping you keep your Mac’s folders and files organized. Hazel installs as a pane in System Preferences, monitoring locations that you choose, and performs actions on files based on your criteria. By creating simple rules, you can delegate repetitive and annoying file-management tasks to Hazel--for example, automatically add downloaded MP3s to iTunes or move DMGs to an archive on an external drive. Hazel can delve deep into metadata for complex actions like copying images into subfolders by ISO settings or reorganizing music files according to bitrate. You can even set up simple rules for auto-deleting items that have been in the Trash longer than a certain amount of time.��1Password�Keep all your confidential info on lockdown.You’ve heard it before--secure, unique passwords are the way to go. Yet there you are, still using the same password for everything from your maclife.com login to your Gmail and your bank account. Do we even have to tell you again why that’s a colossally bad idea? 1Password ($39.95, Agile Web Solutions, agilewebsolutions.com) can help clean up your online act, creating and managing complex passwords for every online account and then logging you in with a keyboard shortcut. The app can also be used to securely store personal information like credit card numbers and addresses for use in Web forms. And since all of your passwords are unique, you won’t have to worry about your banking info being compromised because of a data breach at that sketchy Russian website you used to download MP3s for a penny.1Password securely stores Web passwords, logins, software licenses, and other important information.��iPhone Explorer�Store & browse files on your iPhone.Breaking tradition with the iPods of yore, Apple doesn’t provide the ability to use your iPhone as a USB drive. iPhone Explorer (free, myPod Apps, www.mypodapps.com) is a simple app that will let you drag and drop files onto your phone for easy portability. The app itself is lightweight, and all it takes is a USB cable to view your iPhone’s folder structure. In addition to storing files, iPhone Explorer can be used to restore iTunes tracks from your iPod to a Mac or to rescue photographs from the depths of your iPhone’s memory. No jailbreaking is required, but more adventurous users with jailbroken phones can also recover contacts, messages, email, and other data. It’s a powerful tool, but it’s simple to use for the careful novice.��AppleJack�AppleJack (free, The Apotek, applejack.sourceforge.net) is one of those things you’ll install once and never think about again—if everything goes right. But if, god forbid, your Mac starts acting weird one day--or stops acting, period--it’ll be AppleJack to the rescue. It’s a command-line utility for diagnosing and repairing problems with your computer. Use the menu-driven system to repair permissions, validate preferences files, and remove screwy cache files.��SuperDuper�With Time Machine built into OS X, there’s really no good reason not to have an automatic backup. But Time Machine has its limits--a big one being the lack of bootable backups. SuperDuper ($27.95, Shirt Pocket, www.shirt-pocket.com) easily handles creating and updating bootable clones of your Mac’s hard drive so you’ll be ready to go when disaster strikes. Just plug in your clone, restart, and you’re up and running again. ��CrossOver Games�PC fanboys like to slag the Mac for having fewer games, but with CrossOver Games ($39.95, CodeWeavers, www.codeweavers.com), Mac users--and Linux fans too--can easily play games coded for Windows machines. The list of officially supported games is hundreds deep, and since CrossOver is based on Wine, you don’t even need a copy of Windows just to play Team Fortress 2. ��Clean My Mac�Hard drives are never big enough. Whether you have a MacBook Air or a Mac Pro, there always comes a point when there’s just not enough space on your internal disks. Clean My Mac ($29.95, MacPaw, macpaw.com) can help with that problem, scouring your Mac’s drive and tossing out all sorts of gunk you don’t need. Use it to toss unneeded language files, scrub extraneous code from universal binaries, and thoroughly clean up after deleted applications. ��rooSwitch�OS X’s Fast User Switching is handy for juggling multiple user accounts and their corresponding settings, but rooSwitch ($19, Rocket, rooswitch.com) allows you to maintain different settings on a per-application basis. Use it to manage Home and Work browser profiles, for example, or to have different profiles in your word processor for writing or editing documents. rooSwitch works with nearly any application, and it supports Automator and AppleScript for the ultimate in customizability. �Next Page: Wild Card Apps & Staff Picks >> �Wild Cards�Not all Mac apps fall into your neat little categories. These five break the mold and completely deserve a place on your hard drive.�Bricksmith�Virtual bricks you can't lose or step on? Sold!Legos are the official plastic brick of Mac|Life--we’ve had many discussions about the empires we built in our childhood bedrooms and how much we miss “playing Legos” as the soulless adults we are today. Bricksmith (free, donations accepted; Allen Smith; bricksmith.sourceforge.net) lets you recapture the magic in a highly geeky way. It’s a 3D Lego-model creator, offering drag-and-drop construction using thousands of parts in every color of Lego’s rainbow. Tutorials and the one finished model that’s included show you the ropes, and once you’re done with your virtual creation, you can export step-by-step instructions to build it for real. There’s even a mini figure generator where you can design and outfit a matching Lego man and insert him into your model. This software couldn’t be cooler.We can't believe an application this sweet is donationware.��CameraBag Desktop�Give your photos a new identity or some old-timey charm.We named the iPhone version of CameraBag one of our “101 Essential Apps for 2008,” and now the same fun can be had on your Mac, thanks to CameraBag Desktop ($19, Nevercenter, www.nevercenter.com). You drag in a digital image, and the app re-creates the look of a real film photograph--choose from Helga, Lolo, Mono, 1962, 1974, Instant, Magazine, Cinema, or Colorcross.For more variations, click the Reprocess button, and all the options will change their look and coloring just slightly. Or check the Multi-filter box and experiment with adding multiple filters to a single photo. Of course, you can export your altered images back to your hard drive without affecting the original file. The novelty of taking an everyday digital snapshot and making it look like a Polaroid image or washed-out 1974 photograph never gets old.Your digital photos, plus extra personality.��SousChef�Recipe database + shopping list + cooking assistant = one kitchen lifesaver.SousChef ($30, Acacia Tree Software, acaciatreesoftware.com) edges out MacGourmet ($49.95, www.marinersoftware.com) in the cooking-assistant category for its cloud database of recipes. Every time a SousChef user enters a recipe (133,000-plus at press time), it’s synced to the cloud, and you can search those and import them into your own library. You can also opt out of sharing your own recipes so Aunt Erma’s secret matzo ball soup stays in the family.Once a recipe’s in your library, you can edit, print, email, or blog it--or even add its ingredients to your grocery list. Click the Cook button for a full-screen view of the instructions that you can read from across the room, keeping your Mac out of the splatter zone. The Mac’s built-in speech recognition lets you advance the recipe’s steps with your own voice, or you can use the Apple Remote or a Keyspan Front Row Remote.��Temporis�Attractive, drag-and-drop timelines make it easy to "show, don't tell."Everyone loves a good infographic, or at least geeky types like us do. (And the geeks shall inherit the earth, don’cha know?) Temporis ($24.99, Bartas Technologies, www.bartastechnologies.com) makes it easy to create neat-looking timelines on your Mac, which you can then print or export as PDF or TIFF files that are ready for importing into your presentation software, word processor, or page-layout app.Adding new events is just a Command-click away, and it’s a snap to drag the start and end dates around on the timeline. The Arrange button will automatically stagger your timeline’s events into the most logical and easy-to-read order, and the Inspector lets you tweak fonts, colors, titles, labels, and your timeline’s span and intervals. You can even export the event data separately as an XML or CSV file.��Manga Studio Debut 4�Create your own comics and manga, and even manga-fy your photos.Manga Studio Debut 4 ($49.99, Smith Micro, my.smithmicro.com) is a must-have for fans of Japanese manga or anyone who wants to make their own comic books. Its ingenious Beginner’s Assistant groups together the tools by processes so you can intuitively wind your way through a typical manga workflow: sketch, panel, draw, tone, and add character dialogue.You can scan or draw your own art (graphics tablets supported, natch), play with the included samples, purchase manga content from www.contentparadise.com, or even import your own digital photos and watch Manga Studio make them all comicky-looking. Draw speed lines, add dialogue bubbles, move your pages around, and then print or export your finished comic book. Manga Studio Debut 4 is the younger brother to professional-level Manga Studio EX 4 ($299.99), but Debut has plenty of advanced features too, including layers, templates, customizable patterns, and more.�Mac|Life Staff Picks��Bass Tuner�I’m a beginning bass player--like, very beginning. So it’s a huge help that I don’t have to worry about staying in key. This terrific, simple, and streamlined little app ($9, www.rustykat.com) lets me quickly get in tune in front of my MacBook using the built-in mic. With that necessity sorted, I can fire up some tracks and tablature and focus on struggling to play along.��Multiwinia�Multiwinia ($19, www.ambrosiasw.com) offers crazy replayability. You devise a strategy for your stick-figure army, then watch them take on up to four other teams in six game types on 40 vector-graphic maps. Online multiplayer against Mac and Windows players works flawlessly and keeps me coming back for more. No Napoleon complex necessary. ��MetaX�If you need to tag a large amount of MP4 files, you could use iTunes’ painfully slow process. Instead I found MetaX (free, www.kerstetter.net) for all my tagging needs. The app will search the IMDB catalog and plug the information into the appropriate fields, then share that info via tagChimp. You can even scan DVD barcodes via iSight! ��Bean�For a word dork like me, word processors are a big deal. Bean (free, www.bean-osx.com) is a lightweight, open-source word processor. It’s missing many of the blinky lights and thingamajigs of the big boys, and that’s exactly the point. Fewer distractions equals better writing, faster. And for anyone who needs to hit a certain length, the live word count rocks. ��Fluid�I often find that Firefox has the tendency to crash when I have too many Web applications running. But Fluid (free, fluidapp.com) lets me create a site-specific browser out of my most essential websites, like Google Docs and Flickr. Simply plug in the URL, and voilà! You have a separate application running that won’t go down if something else does. ��Next Page: More Gaming Bang for 50 Bucks >> �More Bang for 50 Bucks�Some of the Mac's best games are also its cheapest? Sweet!Fifty bones won’t buy you even one new Xbox 360 or PS3 game, but on the Mac, you can snap up a stack of premier games for less than that. Or at least, that was our theory when we gave Florence, our new associate online editor, 50 whole American dollars and asked her to max out her Mac with the best gaming that short stack of money could buy. Man, did she score--check out the results of her diligent “research.”�Plants Vs. Zombies�$16, amazon.comLine up perilous peashooters and sun-soaking sunflowers against an abominable horde of zombies in Plants vs. Zombies.This animated tower-defense favorite pits you against a horde of zombies with one thing on their (decaying) minds--invading your home for brains! Pit your arsenal of zombie-fighting plants, each with their own spectacular organic weaponry, against 26 zombies and 50 levels of adventure. Fair warning: Once you start playing this excellent game, it’s incredibly hard to stop. �World of Goo�$10, amazon.comStack up adorable globs of goo to build structures and watch them band together as you help transport them across various levels.World of Goo is another addictive and totally adorable puzzle game. Created around the idea that circular goo balls make adequate building materials (naturally), the game has you solving puzzles by dragging and dropping goo to create all kinds of crazy structures that enable you to transport your goo across the level. The oh-so-cute googly-eyed blobs pack the game with charm, and you can also connect online and play against other Goo architects around the world.�Braid�$15, playgreenhouse.comBraid's aesthetically appealing backdrop and profound storyline will keep you engrossed until the very end.Some games defy description, and Braid might be easy to pass over because it appears to be just a mix of platforming and time control set against a gorgeous backdrop. But it subverts and transcends those two well-worn clichés with brilliant design and an absorbing story that packs a twist that you’ll never see coming. Watch the YouTube videos if you need help solving its puzzles, but just make sure you see this masterpiece through to the end.�Balcassa�$8, openplanetsoftware.comBalcassa has a mountain of exciting brainteasers for the puzzle fiend.Balcassa feeds off those nightmares you still have about attempting to master that archaic, rainbow-colored Rubik’s cube. And while most of you probably never cracked the damn thing (we didn’t!), Balcassa gives you a second chance. The objective of the game is to slide the cubes into a specific sequence, pattern, or orientation. It may sound like a simple task, but much like fiddling with a Rubik’s cube, figuring it all out is the real reward.�Freeware Fun�If you’re interested in first-person shooters and MMORPGs, Quake Live and Second Life can give you hours of entertainment at our favorite price: $0.00. Both games perform smoothly on Mac OS 10.4 or later. Quake Live doesn’t require beefy hardware because it runs through your Web browser. But that doesn’t stop it from delivering all the fast-paced action of the classic first-person shooter. Second Life, while not as packed with storyline as World of Warcraft, offers a similar massively multiplayer world where you can meet people, customize your character’s look, and participate in a virtual world that’s just like our own. You don’t even have to watch the clock to make sure you’re on time for a player-versus-player raid!You don't need fancy computer hardware to frag your way through this beloved shooter.�Vital Statistics on Our 50 Killer Apps�Total cost if you bought all 50 apps: $1219.83Number of apps that are free: 13Apps that have an iPhone counterpart: 15Whaddaya waiting for? (apps that have a free demo): 39Number of countries these apps were born in: 7Apps named "iSomething": shockingly... just 3!Apps that require Snow Leopard: 1Apps that require Leopard: 14Apps that promise "iLife integration!": 9�
Will Windows Mobile Play DOS to Apple's iPhone?

Daniel Eran Dilger Today's broad array of smartphone operating system contenders are offering lots of potential answers to a problem that only requires one. It appears the market has two options ahead: either pool generic hardware makers behind a single operating system and deliver a smartphone marketplace that resembles the Windows PC market, or watch them fall to a dominant leader and have a smartphone market that resembles Apple's iPod ecosystem. This decision isn't going to be made by a class of intellectual elite, or by government mandate. it's going to be made by the market itself. Here are the factors that will influence the outcome, either marginalizing Apple's iPhone into a niche as the company has twice experienced previously at the hands of DOS in 1981 and Windows in 1991, or positioning it as the dominant leader as Apple has achieved for itself with the iPod since 2001. The first segment in this series will look at Windows Mobile as a possible “DOS-attack” against Apple's iPhone. Subsequent segments will look at Google's Android, Nokia's newly opened Symbian, and other mobile contenders challenging the iPhone. Will the iPhone Meet its Match from a Modern Day DOS? This All Happened Before… But Things Have Changed. It's easy to try to predict the future with the help of hindsight. However, while we know history keeps repeating, events always do so in slightly different ways that keep us surprised, as anyone who has tried to salvage fashion and wear it again a generation later has found. In this case, we have two historical events serving as potential foreshadowing events. Which will win out: a DOS model or the iPod model? Windows Enthusiasts had been confidently praying for Microsoft's Windows Media platform to save them from the iPod ever since Apple released its music player. When the PlaysForSure world came crashing down, they rushed to support Microsoft's own solo attempt to compete against the iPod with Zune. Things really got ugly when the iPhone arrived. Meditative prayers for deliverance from the iPod turned into incessant voodoo chanting against the iPhone, accompanied by spirited dancing around the truth and needling attacks. Philip Solis of ABI Research shifted his attention from conducting interviews that suggested a mass Zune migration to issuing reports denying that the iPhone was a smartphone at all by his own definition. Rob Enderle jumped from hopeful optimism for the Zune (“Microsoft is trying to encompass Apple and turn them into a bit player. The strategy is brilliant, but the question is can they execute?”) to angry condemnation of the iPhone, calling it “damned” and “not a good phone” months before he had ever even touched one. Enderle is now serving as a consultant to Dell's plans to resurrect its failed “DJ Ditty,” and offering up opinions on how to compete with the iPod, despite having no experience in guiding companies into competition apart from a long career of cheerleading Microsoft's monopoly position, which was devoid of any functional competitors. Mike Elgan initially wrote that the Zune “scares Apple to the core,” and was confident that Microsoft would “leverage the collective power of Windows XP, Windows Vista, Soapbox (Microsoft’s new ”YouTube killer“) and the Xbox 360” to kill Apple's iPod business. After the Zune failed and the iPhone took off, Elgan complained that Apple was “arrogant” and “the new Microsoft” and needed to be stopped. Since then, Microsoft has canceled XP, Vista has floundered, Soapbox went nowhere, an the Xbox 360 has done nothing to advance Zune sales. Paul Thurrott similarly called iTunes a dangerous monopoly despite the wide open market for iPod alternatives, and warned “Apple should be stopped before the abuses get too great and harm too many consumers.” However, Thurrott himself has chosen to bravely negotiate those dangers and use iTunes, iPods, the iPhone, and pays for MobileMe. He celebrates his use of Apple products in front of Mac users, and then bad mouths them in his Windows-oriented blogs. Lately he has been increasingly unable to find anything good to say about the Zune or Windows Mobile either, however. More Absurd iPhone Myths: Third Party Software Panic Mac OS X vs Linux: Third Party Software and Security Arrogance Unleashed: The Foul Stench of Computerworld’s Mike Elgan Forrester Research: Epic Terror of iTunes and Apple TV Windows Mobile is Not the DOS You're Looking For. Even the most devoted, hardcore fans of the Zune and Windows Mobile are having a hard time praising their current incarnations. The next version of each, both of which promise to address their huge gap in functionality compared to the iPhone and iPod touch, is scheduled for late 2009 or 2010. That is an eternity away, particularly considering that the iPhone went from rumor to 2.0 over the same period of time. A year and a half from now, the iPhone will be splitting atoms and curing cancer (so to speak). While Apple has received some appropriate criticism for releasing iPhone 2.0 with considerably less stability and polish than the original iPhone 1.x software, updates improving the situation have been released regularly, with two just in the last month. Windows Mobile users are lucky if they get a minor bug fix once a year, and many users have to wait months after an update is released before their hardware manufacture or mobile provider approves the update for download. The original iPhone also had some teething problems that were quickly addressed in a series of regular updates over its first six months on the market. In comparison, Windows Mobile has been out for over half a decade. It has not only rarely received updates, but has never performed admirably. It is known for poor battery life, rampant instability, and a poor development architecture that is well behind the iPhone's Cocoa Touch frameworks. Over the last two years, Apple delivered eleven updates to the iPhone OS compared to two from Microsoft, despite the fact that Apple only sold the iPhone over three fourths of that period. Over the next two years, Apple will likely ship another dozen updates while Microsoft only plans to ship one: Windows Mobile 7 DOS Model Problems. In addition to the faults of Windows Mobile that can be directly blamed upon Microsoft, there are also serious flaws within the model for selling a universal operating system across a number of hardware devices. The “DOS model” has demonstrated problems for PC makers, but in a mobile device, those problems have even greater significance. Microsoft is troubled with having to support a wide range of Windows Mobile phones that all support different features. PDA-style “Pocket PC” Windows Mobile devices use a larger stylus tap screen, while “Windows Mobile Smartphones” such as the Motorola Q, only provide a tiny screen with no touchscreen capacity. Also, only a few Windows Mobile phones have an accelerometer, or WiFi, or GPS, and the camera in each is unique. These hardware differences complicate developers' ability to release software that takes advantage of the features of each phone appropriately. Should a game provide accelerometer controls that only work on a few Windows Mobile phones? Should a document viewer application attempt to take advantage of a larger, interactive tap screen or try to cram into a tiny screen driven only by hardware buttons? The iPhone has one screen interface and a single set of hardware features for developers to target. While new iPhone models will eventually broaden those features, Apple will be managing the transition, and has the power to deliver software that abstracts different abilities seamlessly, just as it has on the Mac. For example, location services on the iPhone 3G works identically to those on the original iPhone apart from lacking GPS, and the iPod touch works the same way despite only being able to use WiFi to find its location. Developers don't have write to a specific profile, they simply ask the device for a location and the software uses the hardware available. Supporting devices from different manufactures all trying to differentiate themselves is simply far more difficult. Wait, Stop, Come Back. Microsoft's core inability to deliver a decent mobile operating system after a decade of trying, on top of the fact that supporting a wide variety of hardware is simply more difficult to pull off compared to Apple's integrated model, makes it simply hard to make the case that Microsoft will float out a third generic platform to overtake the smartphone industry following its DOS and Windows for the PC, both of which were actually more the product of fortunate positioning and existing market power. In reality, while Microsoft talks up its plans to take over the smartphone market, Windows Mobile has been dramatically losing market share among smartphones despite having taken over the software reigns at Palm and snuffing out the Palm OS to take its position as heir to the Treo dynasty. The Windows desktop monopoly has done nothing to shore up Windows Mobile's declining market share, which according to Canalys has slipped from 23% in 2004 to around 12% today. Instead, Apple rose to match and then exceed Microsoft's market share among smartphones in the US within just three months of sales. It not only maintained its lead in the US, but with the release of the iPhone 3G appears to have caught up to Microsoft's entire worldwide shipments across all of its providers in its first weeks on going on sale. Microsoft’s Zune, Vista, and Windows Mobile 7 Strategy vs the iPhone DOS and Windows Then… When Apple released its Macintosh in 1984, the IBM DOS PC had already captivated the market and was widely established. The majority of PCs being sold had already migrated away from CP/M and other DOS competitors, leaving Apple to compete against a strongly entrenched platform led by the much larger IBM, which had monopolized business machines for decades prior to entering the new personal computing market. Apple also had a severe price premium to overcome when selling against DOS PCs (most of which were sold with a fraction of the RAM or graphics capabilities of the Mac), and Apple itself was doing a poor job of marketing the Mac, with CEO John Sculley choosing to promote “Apple II forever” while Jean-Luis Gassée pulled plans to push Macs in business and targeted the high end desktop publishing niche instead. When Microsoft began successfully promoting Windows in 1991, it was selling to that same DOS PC audience, which had only become further entrenched over the last eight years. The Mac was already hammered into a tight niche and Apple had done little to advance its technological lead over the PC. On top of all that, Apple had handed Microsoft a wide open license to use its Mac interface conventions, and then embroiled itself in unsuccessful litigation to undo the damage. By the time Windows began shipping broadly, Sculley was focused on his political career while Gassée was getting ready to start his own company. Mac Office, $150 Million, and the Story Nobody Covered Jean-Louis Gassée Returns from Obscurity… to Talk About MobileMe … and the iPhone Now. Today, the circumstances are wildly different. Windows Mobile does not enjoy any dominant position in the US (where RIM is far ahead) or worldwide (where Nokia is leading by a dramatic margin). Competition between Windows Mobile and other alternatives has left Microsoft's product looking unattractive outside of a few niche markets among Microsoft IT shops, many of whom are now considering the iPhone instead. The iPhone has broad appeal leveraging Apple's iPod, Mac, and retail store successes. Apple is actually marketing its products effectively now through its own retail stores. AT&T and other mobile partners are also working to sell the iPhone because it generates more money for them; ten years ago, Apple could barely get retailers to stock its products, let alone market them. Not only are Apple's sales outpacing those of Windows Mobile devices, but users are now browsing the web four times more frequently from the iPhone than from Windows Mobile. Apple not only has a huge mindshare and technical lead, but has a co-development platform spanning the Mac desktop and the iPod touch handheld that shares technology with the iPhone. While Microsoft sells some Pocket PC PDAs lacking mobile service that are not counted in its smartphone market share, Apple sells a vast number of iPod touch devices that likely outnumber sales of the iPhone by a wide margin, and those are similarly not counted in Apple's smartphone market share. Considering the entire WinCE platform, which includes Windows Mobile Smartphones, Pocket PC (mobile and non-mobile), Zune, and other PlaysForSure licensed Portable Media Center devices, Microsoft's influence over handheld devices is insignificant compared to Apple's with the iPod and iPhone, despite the fact that the iPhone and the iPod touch are barely a year old. In the US, where Apple sold the majority of its iPhones in 2007, it outflanked all Windows Mobile sales in its first quarter of sales. A Better DOS than MS-DOS. Who will pick up the torch Microsoft has dropped? The most likely contender may be Google's Android. Microsoft's leading Windows Mobile partner HTC certainly thinks so, as it is hedging its bets to become a member of Android's Open Handset Alliance. Can Android play DOS to the iPhone for commodity smartphone hardware manufacturers, and will Google end up with a Microsoft-like role among phone makers? The next article will take a look. Did you like this article? Let me know. Comment here, in the Forum, or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast (oh wait, I have to fix that first). It's also cool to submit my articles to Digg, Reddit, or Slashdot where more people will see them. Consider making a small donation supporting this site. Thanks!

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