Asian Tech Stock Weekly Summary (July 13 - 19)
JapanHardwareKonica Minolta Holdings Inc. would start output at its new factory in Japan that makes high-tech film used in LCD panels by autumn 2010 due to a strong recovery in panel and TV demand. Konica Minolta had planned to begin production at the new plant in autumn 2009, but the company late last year decided to delay the start-up as the global downturn forced panel makers to cut output. Konica Minolta dominates the global market for triacetyl cellulose (TAC) film, which protects the...
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Will Google's Android Play DOS to Apple's iPhone?
Daniel Eran Dilger Today's broad array of smartphone operating system contenders are offering lots of potential answers to a problem that only requires one. It appears the market has two options ahead: either pool generic hardware makers behind a single operating system and deliver a smartphone marketplace that resembles the Windows PC market, or watch them fall to a dominant leader and have a smartphone market that resembles Apple's iPod ecosystem. This decision isn't going to be made by a class of intellectual elite, or by government mandate. it's going to be made by the market itself. Here are the factors that will influence the outcome, either marginalizing Apple's iPhone into a niche as the company has twice experienced previously at the hands of DOS in 1981 and Windows in 1991, or positioning it as the dominant leader as Apple has achieved for itself with the iPod since 2001. The third segment in this series looks at Google's Android and the Open Handset Alliance as a possible “DOS-attack” against Apple's iPhone. Subsequent segments will look at Nokia's newly opened Symbian and other mobile contenders challenging the iPhone. Will the iPhone Meet its Match from a Modern Day DOS? Will Windows Mobile Play DOS to Apple’s iPhone? Will Google's Android Play DOS to Apple's iPhone? Will Symbian Play DOS to Apple's iPhone? Google Acquires Android. In 2005, Google purchased a startup named Android, which had been in business for nearly two years. The secretive startup was known only to be working on software for mobile phones. It was being run by a who's who of mobile industry veterans, including Andy Rubin, the founder of Danger. Rubin had earlier worked at WebTV along with Chris White and Andy McFadden, both of whom had also joined Android. Richard Miner of Orange and Nick Sears of Tmobile also brought their mobile provider experience to Android. At the time of the acquisition, Google didn't announce any plans for Android and instead only told BusinessWeek, “We acquired Android because of the talented engineers and great technology. We're thrilled to have them here.” It appeared that Google was only going to be expanding its search services for mobile phone users, along the lines of the Google SMS answer system it had recently released. Google Buys Android for Its Mobile Arsenal - BusinessWeek Windows XP Media Center Edition vs Apple TV: The Fall of WebTV The GPhone Myth. As reports began to leak out about talks between Google and hardware makers throughout 2007, rumors began to fly about “the GPhone,” a competitive offering that was supposed to take on the iPhone. Some phone enthusiasts hoped Google would jump in to rescue the struggling OpenMoko project and turn it into a viable project that could attack Apple's new smartphone. In October 2007, I printed the Great Google GPhone Myth, taking apart the idea that Google would be directly competing against the iPhone, and describing that Google was really working on a free alternative to Windows Mobile as a conduit for getting its search and related services on a broader variety of mobiles. Google's services were already on the iPhone. In November, Google played its hand: it had organized a consortium of companies called the Open Handset Alliance to develop open standards for mobiles. The first product from the group would be Android, a mobile operating system built on the Linux kernel. Google wasn't getting into the phone handset business at all; it was only making sure that its mobile search products would not risk being marginalized by the threat of Windows Mobile on phones in the same way Microsoft had been working to leverage its PC monopoly to push Google search off the Windows desktop. The Great Google gPhone Myth Introducing Android: Leader of Linux. Two weeks later, Google released an early version of the Android software. On top of a Linux kernel, Android uses a specialized version of a Java Virtual Machine that takes Java language code and turns it into what Google calls “Dalvik bytecode” rather than Java bytecode as a standard JVM would. This allows Google to leverage existing and familiar Java language tools without paying Sun for a Java license. Like Mac OS X and its fraternal iPhone OS, Android includes a variety of open source libraries, including SQLite and WebKit. On top of that, Google developed a series of frameworks that handle the tasks Cocoa Touch does on the iPhone. Android also bundles a set of applications. While Apple adapted its existing Mac OS X to work in a mobile environment to create the iPhone OS, Android is more like a customized Java environment running on a specialized mobile Linux variant: elements of maturity in an otherwise experimental new platform. What is Android? -Google Android was by no means the first mobile OS using Linux. Both Palm and its amputated ACCESS software arm have Linux-based mobile platforms. Nokia has Maemo, which it uses in its Internet Tablets, and also recently acquired Trolltech and its Qtopia mobile Linux platform. Motorola has teamed up with MontaVista Software to use its Mobilinux. Intel created the Moblin project for mobile Linux, aimed at Internet devices. Google's OHA also isn't the first consortium to attempt to standardize a mobile Linux platform. The OSDL started the Mobile Linux Initiative to define requirements for hardware; the Consumer Electronics Linux Forum (CELF) then worked to define various phone profiles aimed at the Japanese market; the Linux Phone Standard (LiPS) Forum tried to do the same thing in Europe. In 2007, LiPS was folded into the new LiMo Foundation, along with the OSDL. All of these committees have had some overlap and some complementary features. Several of Google's OHA partners are also LiMo members, including NTT DoCoMo, Wind River, and Motorola. So why didn't Google just join LiMo? “LiMo, very candidly, wasn't moving fast enough,” OHA board member John Bruggeman told CNET. Google hopes to herd the Linux cats into a progressive, structured platform that can battle against Symbian and Windows Mobile to succeed as the new DOS of smartphones. Will Google fracture or unify mobile Linux? The Presumption of the Necessity of DOS. The previous segment examining Windows Mobile pointed out how the PC industry as a whole assumed that Microsoft's desktop Windows monopoly would easily take over dominance in the MP3 player market, pushing Apple into a niche position. This was expected because DOS had pushed Apple's early computers into a reduced role starting in 1981, and Microsoft had repeated this again in 1991 when the DOS world migrated to Windows, effectively pruning Apple's Macintosh into a Bonsai platform. The inability of one company to dominate any product category has been frequently repeated by PC industry pundits as a given, despite the fact that history is full of examples of this happening. Sony dominated personal music players for two decades under the Walkman brand even while equally large competitors tried to push it from this position; Nintendo has similarly owned handheld gaming despite ill-fated efforts to grab a piece of its pie by products running a generic platform such as Microsoft's WinCE (Gizmondo), Linux (GP32), and Symbian (N-Gage). In fact, outside of the Windows/DOS PC, there are actually few examples of a generic platform taking over an industry. Nearly every other consumer-facing product uses proprietary platforms: car makers, stereo equipment, appliances and so on typically all use designs custom to their maker. The paradox of the Windows PC market has been that Microsoft's broadly licensed software supposedly saves hardware makers from investing in software development while ensuring compatibility, when in reality it adds significant costs to PC makers while limiting their ability to differentiate themselves. That explains why PC makers have been perpetually merging together and going out of business while Microosft has rolled in money over the last two decades. Parallel efforts to copy Microsoft in broadly licensing an operating system have regularly failed: IBM's OS/2, Apple's Mac OS, Palm's PDA OS, even Microsoft's own efforts to duplicate Windows dominance in other markets, from copy machines to PDAs to smartphones to SPOT watches to music players. The closest copy may be Symbian, but its customers are partners, not simply consumers of a generic third party's operating system as Windows licensees are. That indicates it is not necessary to duplicate the dominance exercised by Microsoft over the PC industry in the smartphone market. Google's Android and Symbian exist more as technology sharing pacts among manufacturers, but both aspire to take Microsoft's DOS role among smartphones. However, the idea that Apple's iPhone must be dethroned by a modern-day DOS, whether Windows Mobile, Android, or Symbian, is not just debatable, but does not sync with the reality of more recent events. Apple's recent history of the iPod further refutes the idea that a software analog to Microsoft is needed. The iPod Emergence: Apple & Pixo vs IBM & Microsoft. Apple's iPod in 2001 made no effort to clone the DOS business model; it actually did the opposite. When Apple entered the market, there were a number of existing MP3 devices using custom software, hardware designs, and DRM codecs. The iPod used off the shelf components to deliver a custom MP3 player using third party software, but Apple also added its own technologies: easy to use sync with iTunes, a fast Firewire interface that made uploading music far faster than the prevailing USB 1.0, and an attractive industrial design. With the iPod, Apple played the role of IBM in 1981, using Pixo's embedded operating system to enter the market quickly, just as IBM had used DOS. The difference was that Apple didn't direct any market attention toward Pixo and added a lot of value on top of that core embedded OS. A modern day Compaq couldn't simply clone the hardware and license Pixo to run on it in order to compete against the iPod, because the iPod was much more than just generic hardware running Pixo software. As the iPod developed, Pixo's role diminished and was eventually displaced. Just like IBM, Apple jumped into a new market just as demand was beginning to explode. Apple made MP3 players far more attractive to a general audience by delivering greater playback capacity than most entry level devices offered, along with an ease of use that encouraged buyers to jump in at the higher end of the market. That left Apple with not only the lion's share of the market, but also by far the most profitable segments of the market. Two decades prior, IBM badly fumbled its play with the early PC and ended up irrelevant in the PC world by the late 80s, sideswiped by Microsoft's DOS and the cloners who were licensing it in parallel, notably Compaq and later HP and Dell. Steve Jobs had witnessed that happen, and was determined to not let it happen again to Apple. Rather than being manipulated by a software middleware vendor as IBM had, Apple worked to incrementally develop the iPod market itself. After consuming the hard drive-based player market, Apple took on the Flash RAM-based market with a tiny hard drive system used in the iPod Mini, and followed up with Flash-based devices of its own in the Nano and Shuffle. This allowed Apple to progressively serve an increasingly wider market, incrementally growing upon an established foundation. With the iPod, Apple became, in effect, an IBM with its own internal Microsoft. Microsoft's Failure Despite Features. In contrast, Microsoft entered the music player market by promoting music player hardware reference designs around WinCE. However, it was unable to ship a finished design until the iPod had become firmly established around 2005. Later branded as PlaysForSure, the devices were sold by various hardware makers and all purported to support the same DRM and the same music subscription services while also offering a broader array of hardware that presented video before the iPod did, supported wireless before the iPod, and so on. Despite these unique features, all of those PFS designs still failed. Microsoft blamed the failure of PFS upon its music store and hardware partners and decided to take Apple on itself in 2006. It relaunched a Toshiba PFS player as its own device under the Zune brand, adding WiFi music sharing features and a larger display than the current Pods had. It failed dramatically as well. Did Microsoft's attempts to float a new DOS among music players fail because of Apple's success, or due to Microsoft's own problems? The failure of the Zune, which followed the iPod model rather than the DOS model, seems to suggest that Microsoft itself was to blame. Consider too that Microsoft's Windows Mobile phones, which use the same underlying operating system as its failed PlaysForSure music players and the Zune, had similarly flopped even before Apple could release a charismatic phone equivalent to the iPod. Of course, when the iPhone was released, it hit Windows Mobile hardest. The iPhone made Windows Mobile Smartphones look ridiculous and underpowered, and made Windows Mobile Pocket PC phones look clumsy and awkward, despite the fact that they both supported a variety of features the iPhone didn't, including the ability to edit documents, capture video, send MMS, and so on. Simply adding on features did not enable Microsoft to compete against Apple. The only conclusion that can be drawn from all this is that competing against Apple requires more than just having a feature arsenal. Microsoft's failures in themselves do not necessarily mean that Google's Android will fail in its attempts to float its own smartphone platform. Why Microsoft’s Zune is Still Failing Microsoft’s Zune, Vista, and Windows Mobile 7 Strategy vs the iPhone Will Google Succeed where Microsoft Failed? Microsoft's demonstrated inability to successfully enter consumer markets for MP3 players and smartphones has given observers little faith that the company will somehow turn things around in late 2009 when its next generation of devices are expected to be released. However, prior to that the first fruits of Google's efforts to build its own smartphone operating environment will arrive. Will Google's Android take over Microsoft's crown as the “DOS vendor” among smartphones? Supporters of Google's Android project point to some parallels between Android for smartphones and Windows on the PC: Android will allow hardware makers to differentiate in ways that can offer features Apple can't (or doesn't want to); it should allow software developers to offer features Apple does not allow on the iPhone; it embraces open, hobbyist experimentation in ways that Apple currently isn't; and it opens the potential for content providers that Apple is not interested in allowing. Openness is Android's key competitive feature. Will all this openness allow Google to unseat the iPhone to become the primary platform developers want to participate in, and subsequently soak up the market for third party hardware makers that Windows Mobile serves? While Google currently has no market share due to the fact that no Android phones have yet shipped, it does have broad vocal support from a variety of the same kinds of hardware manufacturers that supported DOS and Windows and helped to make those platforms successful in the desktop PC market. HTC and Android. The first Android phone is expected to be the HTC Dream; Taiwan's HTC (High Tech Computer) also manufactures Palm's Treo Pro phone as well as many of the most visible Windows Mobile devices. In addition to models produced under its own name, HTC also sells Windows Mobile devices under the Dopod brand, as well as no-name phones branded by providers, such as AT&T, Orange, Sprint, T-Mobile, Verizon Wireless, Vodafone, and others. HTC will also be building the XPERIA X1 Windows Mobile phone for Sony Ericsson. HTC was quick to throw its support behind Android despite its long term alliance with Windows Mobile. Why would it so enthusiastically support an unproven platform from a company that has no experience in consumer hardware platforms? One can only assume that HTC is not happy with the current state of Windows Mobile, and desperately wants another “DOS” to succeed where Microsoft's has so spectacularly failed. As an Original Design Manufacturer for Palm, HTC watched as Palm adopted Windows Mobile in place of the Palm OS and subsequently fell even deeper into crisis. Palm's only successful phone since has been its Palm OS-based Centro. HTC undoubtedly sees Android as its ticket to becoming the next Dell, but without a similar dependance upon Microsoft. Android for mobile phones is essentially playing the role of Linux for PCs, except that it has the backing of a major company behind it. Can Android Take on the iPhone with Openness as its Feature? As great as this sounds, it's important to consider that Linux on the desktop has made no significant progress in eating into Windows dominance after a decade of trying. Being open, free, flexible, and decentralized hasn't been enough of an advantage to get consumers to migrate from Windows to Linux in any fraction of significance. Similarly, in the music business, Linux-based MP3 players have had no impact on the iPod, despite offering more features, flexibility, support for additional codecs, and so on. In the mobile phone area, Linux enjoys a sizable portion of the smartphone market, but this is almost entirely due to phones sold by Motorola in China, where the advantages of Linux' openness are void. Motorola's Linux phones offer nothing to users in terms of openness or flexibility, and are really no different in terms of features than other appliance 'feature phones' based upon closed operating systems. And again, a key problem with assaulting Apple in a feature war is that neither the iPod nor the iPhone became popular by being “highly featured.” They both delivered perhaps 80% of the functionality found in all other devices in the market. Rather than trying to match every feature and cater to every niche as Microsoft had with Windows Mobile, Apple's devices did a few things very well at launch, and incrementally developed into full featured devices that still lack some of the more unique features of their competitors. Further, in terms of openness, the demographic that embraces Linux' characteristic freedoms is not the same as the demographic that buys smartphones in quantity and then pays for data service. This is a critical fact to consider because a big part of the iPhone's success stems from the fact that it is being pushed by mobile providers who want to capture the cream of the market willing to pay a premium for data services. The Frankenphone. Combining the fractured aesthetic of HTC's Windows Mobile phone hardware with Android's software, based upon Linux' perpetually unfinished DIY openness and Google's Java-like development platform, will not result in a product similar to the iPhone. Instead, it will look a lot like phones that have already failed in the market. Apple's advantage comes from slick hardware designs with a close attention to detail, combined with software that purposely does less so that it can do what it does better. Even Apple's own conservative attempts to broaden its software capabilities with iPhone 2.0 have resulted in instability problems that can be blamed upon both Apple's early releases of its phone operating system and software from inexperienced third party developers new to the platform. Would the current frustrations with iPhone 2.0 be somehow mitigated by additional openness that also embraced all kinds of variables from different hardware makers with less quality control than Apple, a loose committee of additional cooks working to serve up operating system features targeted at every possible conceived need, and a wider third party software group with fewer constraints on illegal behaviors? The Failure of Open. While it is politically unpopular to criticize the well meaning efforts of open source contributors, the failure of Linux on the desktop, the failure of the vaporware Indrema game console, and the failure of the OpenMoko project to deliver a workable phone within a year of its deadline all underline the serious problems open development faces in the world of consumer oriented devices. Open has simply failed to deliver on its promises in the world of consumer hardware. OpenMoko was supposed to release its first mobile phone to consumers for $250 several months in advance of the iPhone. When the iPhone shipped, the group then announced new plans to get its phone out by the end of 2007. Instead, this spring the group announced new plans to move to an entirely different development platform, and ship its phone mid year for $400 with limited functionality and incomplete software outside of basic GSM phone features. Linux's notable successes, from Motorola's Linux phones to the Tivo DVR to Linksys Routers, have often come without any associated openness or freedom, and were instead delivered simply to provide their manufacturer with a free kernel to build upon. This indicates that while Linux may find its way into an increasing number of smartphones, it will likely not be accompanied by the glorious freedom of an open development environment Google has said it would offer with Android. Apple iPhone vs the FIC Neo1973 OpenMoko Linux Smartphone Can Google Succeed Where Open Has Previously Failed? Despite “openness” being Android's strongest competitive feature compared to Apple's iPhone, Google recently revealed that its wide-open development model is intentionally gravitating towards a closed association of top tier partners due to practical considerations. In July, Google accidentally sent out a notice that revealed that it had been seeding private SDK updates to only a subset of its contributors, angering those who believed that Android would be as open as Linux on the desktop or the OpenMoko project. Further, Google has restricted initial development to higher level APIs just as Apple did, further indicating that Google itself realizes that being wildly open to impress a minority of hobbyists will not result in the commercial success of its new platform. That serves to neuter Android's primary advantage over the iPhone. Without delivering on the premise of being wide open, Android is really just a less mature set of Java libraries used to create a specialized binary that runs on a Linux foundation. Unlike Apple's iPhone, Android phones won't have a slick user interface developed by professional artists, nor the iPhone's legacy of mature software development frameworks crafted over the last thirty years, nor the iPhone's tightly integrated hardware with award winning industrial design, nor its marketing power tied into the iPod and Apple's retail stores. Android won't be an open iPhone, it will only be a Windows Mobile phone with a better kernel that runs specialized Java software instead of Win32 or .NET code. Don't expect consumers to be impressed by that. The Biggest Missing Feature. There is one remaining factor that strangles to death any last remaining hope that Android might assassinate the iPhone and assume the crown of the “DOS of smartphones.” That is: Android delivers zero price advantage to consumers. In 1981 and 1991, consumers who wanted Apple computers faced the sticker shock of a somewhat arrogant price tag. Apple sold its computers, as it still does, at the higher end of the market, but there was simply far more range in prices available. In 1981, that meant the Apple II was $2600 and the new Apple III was $3500, even before you added a monitor. On the low end, Commodore sold its far less powerful, but “still a computer” Vic-20 for $300, while IBM entered the market with the IBM PC at $3000. Over the next few years, Apple focused on delivering additional sophistication at the same price, releasing the $10,000 Lisa and then the $2,500 Macintosh. IBM continued selling PCs in the same $3,000 to $10,000 range, but other DOS PC vendors began selling machines at prices that ranged as low as $1500. That left Apple with a roughly $1000 price premium over low end PCs. The products weren't really comparable, but consumers only saw the huge price difference. In 1991, Apple was still selling moderate to high-end Macintoshes for $3,800 to $10,000; the crippled Mac LC was $2500, and obsolete-at-birth Mac Classic ranged from $999 to $1500. Windows allowed PC makers to ship a functional $1500 PC and claim a rough approximation to Apple's $2500 entry level system, maintaining that apparent $1000 price premium. Today, pundits are lucky to find a Dell or HP system that is even a couple hundred dollars less than a comparable Mac. However, in the smartphone business, the iPhone 3G is now the same price, if not less, than generic competing phones on the market. Even more significant is the fact that the price of the phone hardware is nearly nothing compared to the cost of the service plan. This fact simply eases any price premium that could cause buyers to flock to a smartphone running a generic operating system over buying the iPhone 3G, regardless of whether it runs Windows Mobile or Android. 1990-1995: Planting Software Seeds Android Partners Have Already Failed. That same pricing principle similarly prevented buyers from considering many of the alternatives to the iPod. While Apple's original iPod models were more expensive than many of the first MP3 players on the market, they were price competitive with models offering similar features. By 2004, it was Apple who was undercutting MP3 competitors on price. Microsoft offered zero price advantage when it began selling the Zune, a major factor in its failure, but Microsoft simply couldn't out-price the iPod; it was already losing money offering the Zune at the same price as the iPod. Apple now has tremendous market power in buying RAM and other components that will prevent any competitors from being able to offer a huge discount over the iPhone's $199 price tag. Even if competitors were to give their phones away, they would only offer a $200 discount to users who would then still need to pay the same mobile fees to use the phone. Android's other partners, including Samsung and LG, have already failed to capture any significant market share in the music player market. Are they going to maintain their position as smartphone makers now that they face similar competition from Apple, its iPod ecosystem, its iTunes Music and Apps Store, Apple's retail store experience, and other factors that are pushing the iPhone? If they can, it is not obvious how partnering with Android will help. Other Problems for Android. Android was announced in early November 2007 and was followed with an early preview SDK within a couple weeks, a month ahead of Apple's initial announcement of the iPhone 2.0 SDK. However, between March and July 2008, Apple delivered nine progressive releases of its SDK, opened its App Store, and sold 60 million apps, raising $30 million to support iPhone software development in just the first month. It has since released three more SDK updates to developers related to iPhone 2.1, which is expected next month. Android just published its first open SDK beta update earlier this week, warning developers that “applications developed with it may not quite be compatible with devices running the final Android 1.0.” Additionally, Android still has no phones available. By the time the HTC Dream is expected to launch, Apple will have an installed base of around ten million iPhone (and iPod touch) users supporting software development through iTunes. The business model for selling Android apps is no better than that for selling jailbreak iPhone apps: there is no iTunes Apps Store to promote them, so users will have to track them down on their own. Android developers also have no real freedom that jailbreak iPhone developers lack. The only difference is that there are ten million iPhones to sell jailbreak apps to, and currently zero Android phones. If selling a jailbreak iPhone app sounds like more trouble than its worth, imagine trying to sell Android apps to a non-existant audience. Now add the official iPhone App Store into the mix, where publicity, promotion and profits are booming. What platform is going to have the most applications? How many users will flock to a smartphone platform with no apps? The wisdom of releasing a desirable phone and achieving a significant installed base before releasing an SDK makes a lot more sense in retrospect. Additionally, while Apple has a decade of experience in shipping regular updates to Mac OS X and its Xcode developer tools, Google has only shipped a random assortment of web-oriented SDKs (a number of which have been abandoned) as a tangent to its core business of selling advertisements. When the Android SDK 1.0 is finished later this year, developers will not only lack an installed base to sell their apps to, but will also have no high profile market for selling their apps in, and subsequently no financial incentive to develop applications that add value to the Android platform, just like Linux on the PC desktop. Around the same time, possibly within the next month, Apple will be shipping its second major OS release: iPhone 2.1. Apple will also be upgrading its entire user base to the new software so that developers will have a cohesive platform to target. This mirrors the efforts Apple has taken to upgrade its Mac OS X users to the same reference release. Mobile developers will be seeing money pouring in via iTunes while crickets chirp in the Android section of various mobile online stores. Apple’s iPhone Vs. Other Mobile Hardware Makers: 5 Revenue Engines Same Same, But Different: DOS Model Problems. Android developers will also have a series of other problems to manage. Like Windows Mobile, Android is intended to support everything, from BlackBerry-style keypad phones with a small touchscreen to the simple Windows Mobile Smartphone form factor lacking a touch screen to iPhone-like full size touch screens. Also like Windows Mobile, Android phone makers will have the option to leave off Bluetooth, WiFi, GPS location services, graphics hardware acceleration, and so on. Each Android phone will also have unique camera hardware, support for different video and audio codecs, and varied support for other differentiating proprietary services demanded by mobile operators. This will force developers to to make complex decisions regarding the lowest common denominator they choose to support. So while the iPhone will have a cohesive feature set, a managed software environment, and a functional market, Android will be a loose federation of hardware makers selling the same random features found on Windows Mobile today, with a chaotic development environment that lacks any central market for users or developers. And it will be run as an experiment by a company with no experience in consumer hardware or platform development. The Missing Tap. One specific example of the “DOS model problem” is that Android currently does not support multitouch. It's not touched on in the API, and Google quietly tap dances around its omission. Why no multitouch? Because multitouch screens are expensive, and most OHA hardware members are more interested in making a profit in a competitive phone market rather than impressing consumers as Apple did with the iPhone. Most existing smartphones, even those trying to directly rival the iPhone, use a stylus driven, pressure sensitive tap screen or a simpler, cheaper touch technology that lacks support for sensing multitouch. The iPhone's screen can actually sense up to five fingers at once, but the primary feature multitouch offers on the iPhone is the two fingered tapping and the pinching effects everyone associates with it. Android could certainly support multitouch if there were a demand for it, but that's the point: Google knows that its hardware partners are cheap and unlikely to put out hardware that actually competes with the iPhone. Instead of using expensive technologies that deliver clever yet largely invisible functionality, OHA members, just like PC makers, are far more likely to add flashy, impractical gadgety fluff that's cheap to tack on, such as slide out keyboards, neon tubes, and scratch and sniff stickers. That's how you impress gullible nerds on the cheap. Google itself is blowing smoke and erecting mirrors to distract from the reality that it being a “DOS vendor” means supporting bargain basement hardware from penny pinching duplicators. Android has been demonstrating some “wow” features such as a Street Maps app that pans around based on an internal compass in the demonstration phone. The problem is that that kind of thing only makes for a fun demo. Nobody needs to twirl around their phone in the air to see a view of the other side of the street, but everyone who has used an iPhone will wonder why they can't pinch to zoom out. Even worse, most Android phones aren't going to have a compass built into them, so Google is demonstrating features most Android users won't be able to use. That Sounds Like Microsoft… Google's design decisions are beginning to look a lot like Windows Vista; rather than actually working to make laptops boot faster, Microsoft came up with the idea of adding a small screen to the back of Vista laptops so users could check their email without having to wake the system up. But this was a stupid idea for a number of reasons, the most obvious being that most users just want a laptop that boots up quickly. Few laptops got the mini screen, but every user who tries Vista on their laptop will wonder why it doesn't boot up as fast as Mac OS X Leopard. In the same way, Google is advertising features for Android that most users won't ever see in their actual phones while ignoring things people will expect based on their exposure to the iPhone. Android is simply selecting the wrong features. Android will offer the advantages of supporting MMS, recording video, and the list of other features Windows Mobile already supplies. Those features didn't stop Apple from firing past Microsoft in the smartphone arena however, just as the Zune's highly touted WiFi and screen didn't phase iPod buyers. Incidentally, just months after the Zune, Apple had not only demonstrated a larger display but a higher definition multitouch screen, and not only WiFi, but functional WiFi that could be used to browse the web or check email. This suggests that Apple, with its faster release schedule, won't stay behind any of the leading features potentially offered by Android for very long. Android partners, however, will find it as difficult to catch up with Apple's unique features, just as Microsoft has been stymied to keep up with Mac OS X, the iPod, and the iPhone. The underlying reason: both Google and Microosft are tasked with maintaing support for a huge variety of hardware options demanded by all their partners. Apple has the unique circumstances to do only what it needs to do itself. Android in Windows Mobile's Shoes. Like Windows Mobile, Android faces a difficult market. In the US, it competes against the popular BlackBerry in corporate markets and the iPhone among consumers. Worldwide, it competes against entrenched market leader Nokia. The difference is that Google, unlike Microsoft, has no in. Windows Mobile was adopted by Windows-bound IT shops despite its weaknesses. Nobody has any preexisting reason to try an Android phone apart from hobbyists and open software enthusiasts, a demographic that has done little to move Linux on the PC desktop. Google also lacks Microsoft's installed base; it's starting from zero. The smartphone industry initially doubted Apple's chances of making much progress with the iPhone, despite the company having the Mac platform, the iPod, retail stores, platform development experience, marketing savvy, industrial design prowess, and so on. Google doesn't have any of those things. Mobile Providers vs Android. Apple also started with an exclusive partnership with AT&T, a three legged race that demanded effort from both. Google is hoping that hardware makers handle the hardware details and that mobile providers will be excited to sell its Android phones. While hardware makers such as HTC clearly appreciate having found a free alternative to Windows Mobile, it's not obvious why providers would be excited about Android, as it promises an openness that most mobile providers strongly oppose. AT&T took a big risk in getting behind the iPhone, as the phone encouraged users to use email rather than fee-based SMS and MMS, it supported WiFi for data access, and it bypassed AT&T's MEdia Net services to plug into iTunes instead. Verizon refused to parter with Apple and grant it those kinds of concessions. Is AT&T going to take a similar risk to partner with a phone that is not exclusive to it, and is Verizon now going to open its arms to support phones that do not exclusively support BREW, VCast and its other proprietary services? While Android may well eat into Microsoft's Windows Mobile business by stealing away its hardware makers, it seems unlikely that Android will ever serve as more than free alternative to Windows Mobile in a market where Windows Mobile is increasingly irrelevant. Android may have the dubious distinction of swallowing Microsoft's mobile business the same way Microsoft ate up the Palm OS, but even if it accomplishes that goal, Google will likely find itself unsustainably hungry immediately afterward. It will also find itself swimming in a shark tank of hungry rivals, including Nokia's Symbian, RIM's BlackBerry, and Apple's iPhone. Symbian is the final generic platform vying for the opportunity to play DOS in the smartphone market. The next article will examine Nokia's chances in its bid to match Microsoft's PC dominance in the mobile market while setting out in a new venture to copy Android's open software model. Did you like this article? Let me know. Comment here, in the Forum, or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast (oh wait, I have to fix that first). It's also cool to submit my articles to Digg, Reddit, or Slashdot where more people will see them. Consider making a small donation supporting this site. Thanks!
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From 2-Way to 4G: The Complete History of Cell Phones
Part I: Wireless rootsLike many of the great revolutions, it was born out of necessity.Owing more to Walkie-Talkies than actual phones, the earliest mobile calls can be traced to the early 1900s, when Australia’s Victorian Police devised a method of wireless communication between squad cars and dispatchers. The concept quickly caught on and gradually began to spread to other countries, reaching the United States by the 1930s; the first known U.S. two-way radio system is credited to the Bayonne, N.J., police department.By 1940, Motorola precursor Galvin Manufacturing Company developed a mobile two-way radio system via a hefty wired backpack. The SCR-300 “Walkie-Talkie,” designed by Marion Bond, Henryk Magnuski, Lloyd Morris, Dan Noble, Bill Vogel and Raymond Yoder, weighed about 40 pounds and had a range of approximately 3 miles. Portable in the loosest sense of the word, Motorola quickly followed up the 300 with the SCR-536, a handheld version of its popular Walkie-Talkie built to meet the demands of the U.S. Army during World War II. As the technology proved successful on the battlefield--most notably during the Invasion of Normandy--Motorola sold more than 100,000 of its “Handie-Talkie” model during the war.At around the same time, the Federal Communication Commission formulated a radio service called Citizens Band to allow hobbyists to communicate over short distances of one to five miles. Not unlike the dedicated frequencies already allocated for firefighters and police officers, CB radio, as it came to be called, provided regulated channels for quick bursts of dialogue that just couldn’t wait.But neither Handie-Talkies, which were limited by a closed network, nor CB transmitters, which didn’t allow for targeted calls, were able to replicate the reach-out-and-touch-someone experience of a home phone.All that would change in 1973.Part II: A Dyna-mite breakthroughOn April 3, 1973, Motorola vice president Dr. Martin Cooper walked down Sixth Avenue in New York City using the world’s first handled mobile telephone to call his rival at AT&T Bell Labs, where the project had originated 15 years earlier. Weighing about two and a half pounds and requiring a kung-fu grip, Cooper's casual call touched off a decade-long race to bring the first cellular telephone to the market: “As I walked down the street while talking on the phone, sophisticated New Yorkers gaped at the sight of someone actually moving around while making a phone call,” Martin said on the 30th anniversary of the call. “Remember that in 1973, there weren't cordless telephones, let alone cellular phones. I made numerous calls, including one where I crossed the street while talking to a New York radio reporter — probably one of the more dangerous things I have ever done in my life.”Dangerous? Maybe. Groundbreaking? Most certainly. The prototype phone Cooper used--a Dynamic Adaptive Total Area Coverage (DynaTAC) handheld cellular phone connected to AT&T’s wired phone system via a base station on the roof of a nearby building--provided all the makings of a modern cellular network, albeit with far less portability.With a working demo under his belt, Cooper set out to make a version of the DynaTAC fit for consumer use (and FCC approval). Ten years and $100 million later, he had one.On March 6, 1983, Motorola released its slightly less-bricky DynaTAC 8000X, a beige, 3.5-inch-thick handset with a black face adorned with 21 keys (standard phone pad plus dedicated “Recall,” “Clear,” “Send,” “Store,” “Function,” “End,” “Power,” “Lock” and “Volume” buttons) and a 9-character LED readout. It operated on Bell Labs’ analog Advanced Mobile Phone System, which divided radio frequencies into hexagonal cells to create a seamless “cellular” network. While light enough at just over two pounds to carry in a backpack or briefcase, the DynaTAC’s battery allowed just 30 minutes of talk time and 8 hours of standby. But despite its limitations--and a hefty $3,995 price tag--the revolutionary 8000X was an instant success.Overseas, Finland-based Nokia Corporation was making strides of its own. With the Nordic Mobile Telephone mobile phone network already in place for car phones, Nokia acquired mobile radio manufacturer Salora Oy in the early 1980s and in 1984 spun off Nokia-Mobira Oy, a dedicated telecommunications division; soon after, the company launched its first “portable” product, the Mobira Talkman, which provided several hours of talk time but required the user to carry an 11-pound briefcase in order to make calls.Three years later, however, Nokia vastly improved on its behemoth with the Mobira Cityman 900, the first truly mobile phone built for the NMT network. Nicknamed the Gorba--after Soviet leader Mikhail Gorbachev was photographed using one--the Cityman weighed about as much as a DynaTAC and cost about twice as much, but sold just as well. Following the success of its new venture, Nokia dropped Mobira from the company’s name and folded the whole division back into the main company, and Motorola’s biggest competitor, Nokia Mobile Phones, was born.Despite the popularity and cachet of these early cell phones, however, they still played second fiddle to less-expensive car phones--such as the Mobira Senator NMT-450--that offered better call quality in a neat, convenient package that didn’t rely on an underwhelming battery. Even after Motorola introduced its innovative MicroTAC flip phone--billed as the lightest (12.3 ounces) and smallest (9 inches) phone on the market and described as “a technological and administrative tour de force”--the U.S. cellular market struggled to expand beyond its niche market of wealthy businessmen, doctors and lawyers; by the time the ’90s rolled around, cellular subscriptions had barely topped 3 million in the United States.Part III: Global swarmingWhile Motorola was putting the finishing touches on its DynaTAC in 1982, the European Conference of Postal and Telecommunications Administration’s Electronic Communications Committee was already laying the groundwork for a second-generation European mobile network capable of handling digital voice calls and data transmission. After several starts and stops, the first Groupe Spécial Mobile cellular network (later Global System for Mobile Communications) was launched cooperatively by Radiolinja and Ericsson in 1991.On July 1, 1992, Finnish Prime Minister Harri Holkeri made the world’s first GSM call using a Nokia handset, and on Nov. 10, 1992, the company released the Nokia 1011, a black, slimline GSM handset with 90 minutes of talk time and the ability to send short, textual messages to other users. As the phone caught on, GSM quickly spread throughout Europe and Asia, and by the end of 1995, American Personal Communications had launched the first commercial U.S. GSM service.With a powerful digital system in place, a new batch of phones naturally followed. Once again, Motorola made the biggest splash with a first-of-its-kind handset that improved on the fresh style introduced with the MicroTAC. Released on Jan. 3, 1996, the “wearable” StarTAC introduced the world to the timeless clamshell design, which featured a flip cover that extended over the entire length of the phone. Clocking in at about $1,000, the StarTAC weighed just 3 ounces, fit comfortably in any pocket and allowed for about three hours of talk time. While offering a GSM model for use overseas (and with the few burgeoning U.S. carriers), Motorola stuck with the popular analog AMPS system with the U.S. launch of the new phone.Korean company Samsung--which had already taken a serious bite out of Motorola’s dominance in the far east with its SH-700 series of phones and turned heads with its first CDMA handset in March 1996, the skinny, lightweight SGH-200--didn’t fare quite as well with its GSM offerings. The SGH-200, intended to make serious inroads throughout the rest of Europe, barely registered in the increasingly crowded cellular market until September 1998, when the high-end SGH-600 flip phone was unveiled to rave reviews for its slim design, 5-hour battery and voice-activated dialing.As prices dropped and networks became clearer and more ubiquitous, cell phones slowly shed their luxury stigma as they began to receive greater functionality beyond calls and SMS messages. Next: The Complete History of Cell Phones Continued >> Part IV: Style and substanceWhere Motorola’s “wearable” StarTAC brought cell phones from clunky--with all respect to Zack Morris and his DynaTAC--to cool, Nokia followed with its youthful 3210, an inexpensive candy bar-style handset released in 1999 that ditched the external antenna and included a dynamic (but still monochrome) display. A series of interchangeable covers available in a variety of colors and patterns (along withafull graphics layout for playing a trio of games: Snake, Rotation and Memory)kept the phone fresh and popular among teenagers, helping the 3210 enjoy a long period of success.On the other side of the globe, a small Japanese electronics maker named Sharp forever altered the mobile-phone landscape. Although it never made it to the States, the Japan-exclusive J-SH04’s first-of-its-kind color screen--though not the industry’s first; Siemens laid claim to the first four-color screen with its S10 a couple years earlier--and sleek, metallic enclosure that stood just 5 inches tall not only spiced up the sea of dull, black, grayscale handsets, it boldly pushed the cell phone into the 21st century by adding a 1MP camera to its backside.Color screens, cameras and Bluetooth were here to stay, but few handsets pulled it all together like the Sony Ericsson T610, the flagship release from the newly formed technology giant (the two established a joint venture in late 2001 following a period of decline for the one-time Swedish telecommunications giant). Ericsson had already broken new ground by demonstrating the world’s first Bluetooth phone, the mustard-colored T36 (released as the T39) and full-color T68m, but it took the Sony team’s subtle sense of style to create a winner.A sharp, 65,000K TFT screen was flanked by a glossy, black bezel that gave way to an aluminum number pad that felt sturdy (despite its small stature). Like its rivals, the grape-colored Nokia 725 and Panasonic’s flip-style GU87 (which sported a giant 132x176 screen), the T610 featured a variety of ringtones and games, and a customizable OS controlled by a thumb-friendly directional pad for simple navigation.With its clean lines and slick veneer, the T610 was as fashionable as it was functional, and its popularity signaled a dramatic shift in the market. Small, sleek phones of all shapes and colors began to crowd the landscape, but it wasn’t until 2004--just about when the T610 had worn out its welcome--when the next big thing landed. While it didn’t add much in the way of new technology, Motorola’s last great handset single-handedly saved the company from ruin (for a few years, anyway).A design marvel, the all-aluminum, clamshell, dual-screen RAZR V3 immediately put the original cell phone maker back on the map. Thin, light and unbelievably sexy, Motorola redefined the stale flip phone and paved the way for a slew of so-called fashion phones that tempted users with glitz and gloss--often at the expense of functionality. Even the RAZR, which sold more than 100 million units during its reign, was saddled with a weak UI, suffered from battery and speaker issues, and was known to be susceptible to compound fractures.Another phone that tipped the form-over-function scales came from a little-known Korean conglomerate named Lucky GoldStar, or LG. Meant to mimic the minimal look of the popular iPod, the LG Chocolate--part of its Black Label line of designer phones--was available in five flavors and featured an illuminated, touch-sensitive scroll wheel for navigation that hid a slide-out keypad. The new focus on design helped cell phones keep their pop-culture appeal and ignited a new wave of innovation as consumers demanded thinner, sexier handsets.Part V: Brains and beautyAs designs got smarter and mobile phones picked up more features, the line between PDAs and cell phones began to blur. Way back in 1994, a rare entry from IBM added the first glimmers of PDA functionality in a handset, but the touch-screen Simon suffered from production issues and struggled to handle all of its tasks--namely calling, faxing and paging--with ease. But Simon’s entrance into the mobile phone marketplace didn’t go unnoticed, as evidenced by this Byte.com reviewfrom December 1994: “Whether or not Simon is your idea of the ultimate (for now) personal communicator depends on how appealing you find the combination of voice calls and e-mail--and maybe on how little you need a laptop. Clearly, Simon won't replace portable PCs, but it's equally clear that it represents a milestone in the evolution of the PDA.”The PDA-cell phone evolution continued in 1996 with the first of Nokia’s line of side-flip Communicators. But despite a “visible appearance” alongside Val Kilmer in “The Saint,” the “unique next-generation product with phone and computing functionality” was far too clunky to be taken seriously (an issue Nokia rectified a year later with the 9-ounce 9110). When closed, the early Communicators resembled an old-style brick phone, but opened to a 4.5-inch wide screen with a tiny keyboard.The Simon and Communicator were undoubtedly clever, but cell phones didn’t truly become “smart” until 2000, when a dedicated OS arrived to properly manage all these tasks. Demoed as early as 1997 as part of Ericsson’s Penelope project--which included the prototype GS88 handset--the Symbian OS was born out of a partnership between Ericsson, PDA maker Psion and mobile phone giants Motorola and Nokia. Packed with desktop-grade features such as pre-emptive multitasking, memory protection and Unicode support, various incarnations of the Symbian OS helped streamline generations of powerful smartphones from Nokia, Siemens, Samsung, Fujitsu, Sony Ericsson, Sharp and Nokia (which purchased the company in 2008).While mobile phones were becoming more like PDAs, PDAs were naturally becoming more like cell phones. Palm competitor Handspring transformed its Visor into a multitasking VisorPhone in 2001, dressing it in purplish blue and adding a GSM antenna and a specialized version of the Palm OS (licensed from its rival).By 2002, smartphones were taking the world by storm. Sony Ericsson launched the stylish, touch-screen P800 and the Symbian-based User Interface Quartz (UIQ) platform, which opened the door for third-party software developers, and Research in Motion updated its BlackBerry line of wireless pagers with the 5810 mobile phone, giving it GSM support, a larger screen (but still monochrome; color didn’t show up until 2005) and a powerful, proprietary OS targeted to mobile business professionals.Affectionately called “CrackBerry” by devotees, RIM’s line of camera-less smartphones quickly achieved cult-like status due to their tight, push e-mail integration with Microsoft Exchange and Lotus Domino, miniature QWERTY keyboard tailored for thumb typing, and members-only BlackBerry Messenger service. Later enhancements included the methodical Suretype keyboards, trackballs and touch screens, but RIM hasn’t strayed too far from the classic, screen-on-top, keyboard-on-bottom design (though a camera was finally built into the Pearl in 2006).Not long after the BlackBerry landed, Handspring gave birth to yet another smartphone when it beefed up the recently released flip-style Treo 90 PDA by adding dual-band GSM capabilities. Smaller and more powerful than the VisorPhone--and fitted with a unique flip-up window that allowed access to the screen and menubottons without needing to do any actual flipping--the Treo 180 was available with either a thumb-style keyboard or a Graffiti interface and stylus. First-rate predictive typing cut down on the frustration and made interacting with the Palm OS a breeze, and the tight integration between apps took the focus off the buttons and onto the monochrome touch screen (color would quickly follow), where most tasks could be completed with just a few taps.The marriage of cell phones and PDAs couldn’t have been happier, and before long, mobile phones of all shapes and sizes were adding desktop-quality applications for handling calendars, contacts and e-mail as customers eagerly awaited the next big thing.Part VI: 3’s a charmAs the second-generation GSM network became taxed and cell phones’ data demands soared with each new smartphone, providers began to roll out faster, more powerful services built to handle users’ Internet needs. CDMA networks gave way to the EV-DO (Evolution-Data Optimized) standard, a feature of the earliest CDMA2000 networks that provided speeds of more than 150 kbit/s (compared with 56-114kbit/second on 2G); similarly, General Packet Radio Service provided data speeds of up to 115 kbit/s for GSM networks.So-called 2.5G networks provided decent-enough data rates for WAP-based services, but as cell phone browsers matured beyond simple, text-heavy displays, the need arose for a bona fide, third-generation network capable of handling high-speed data rates arose. In late-2001, Japan-based service provider NTT DoCoMo launched the first CDMA-based 3G network, FOMA (Freedom of Mobile Multimedia Access), followed by South Korea’s SK Telecon EV-DO network in early 2002. In the U.S., Seattle-based wireless ISP unveiled a beta test of the United States’ first CDMA2000, 1xEV-DO 3G network in Manhattan, Kan., in May 2002 with theoretical speeds of 2.4 mbit/s and average speeds around 600 kbps.While 3G was in its infancy, still-slow GSM networks evolved even further with a zippier technology. Dubbed Enhanced Data Rates for GSM Evolution, or EDGE for short, Cingular Wireless rolled out the network, which offered theoretical speeds up to up to 236.8 kbit/s (but in reality reached nowhere near that), in early 2003, but was quickly trumped by the first major U.S. 3G launch in October.Verizon’s $8 billion Express Network initially offered average speeds of 40 to 60 kilobits per second, but eventually was able to sustain actual average speeds above 1 mbit/s. Sprint and AT&T soon followed with their own 3G networks (CDMA EV-DO and Universal Mobile Telecommunications System (UMTS), respectively).Naturally, all that speed needed new phone services to take advantage of it. As the ’90s were drawing to a close, 3G innovator NTT DoCoMo launched i-mode, tthe world’s first mobile Internet service, which gave users one-button access to a wide variety of information, including e-mail, Web access and financial services. The stripped-down suite of services bridged the gap between desktop apps and WAP-based cell phone platforms and was wildly popular in Japan, topping off at more than 60 million FOMA users in its heyday.But as popular as i-mode was, it was nothing compared to the next i-product that would come along.Part VII: Touch of classFor the better part of a decade, a mythical touch-screen device from Apple that combined the better parts of a Mac, cell phone and iPod and ran OS X was discussed, debunked, dissected and ultimately dismissed on rumor sites across the Web. The obligatory mock-ups and blurry photos occasionally popped up before major events, but as the iPod line continued to expand and populate the world, it began to seem less and less likely that a so-called iPhone would ever actually emerge.Then, on Jan. 9, 2007, Steve Jobs ended all speculation by merging three products---a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device--into one slick handset wrapped in glass and aluminum. The iPhone had landed and the industry would never be the same.Unlike anything on the market, iPhone ditched the buttons (save one) in favor of a 3.5-inch touch-screen display with a “soft” keyboard. But the screen, while fairly stunning, was only part of the story. iPhone refused to rely on the “baby Internet,” as Steve called it, and instead featured a mobile version of its own Safari Web browser, with tap- and pinch-to-zoom for an elegant, unprecedented browsing experience; rounding out the package were a powerful e-mail client and a touch-friendly reimagining of Apple’s iPod software.The $599 iPhone relied on AT&T’s EDGE network--3G would arrive a year later--and touched off a frenzy from the moment it landed. Imitators popped up from Samsung, LG and Nokia came and went, but the iPhone stood virtually in a class all its own until October 2008, when Taiwan handset maker High Tech Computer Corporation released the first phone based on Google’s open-source Android mobile platform. While heavier and bulkier than the iPhone G3 it was pitted against--and a bit clunky and cumbersome with a slide-out keyboard--the HTC Dream (also known as the T-Mobile G1) came equipped with an iPhone-quality Web browser, Gmail, Google Calendar, Google Maps and Google Talk.Android wasn’t quite as polished as the iPhone OS, but it was clear that a worthy competitor had arrived. Apple had picked up a head of steam earlier in 2008 with its popular App Store--which was quickly populated by thousands of custom, third-party programs--but developers couldn’t ignore Android’s open--and carrier neutral--platform. As the OS matured, so, too, did the phones that ran it, beginning with Google’s sleek Nexus One and culminating with aptly named Droid Incredible from HTC that featured several non-iPhone enhancements, including an FM tuner and 8 MP camera, and the HTC Sense "design experience," an super-Android architecture "all about how people use the device, making their content personal to how they use the device.”iPhone 4 launched Apple back to the top of the heap with its brilliant retina display and long-overdue multitasking, but Motorola's Droid X is already on the immediate horizon, threatening to wrestle the crown away with its 40GB expandable capacity, larger screen and ability to turn itself into a 3G hotspot for five other devices. The war is on, and both sides are working hard to recruit troops.Part VIII: Fantastic 4The birth of 3G--with no small amount of help from the iPhone and Android--has pushed the mobile Internet well into the mainstream, with hundreds of millions of subscribers on scores of different networks. As providers--particularly AT&T as its exclusive Phone contract continues to generate fruit--struggle with speeds and traffic, a whole new network is just beginning to take flight. Much like the transition from 2G to 3G, several technologies were developed to provide performance boosts until a proper 4G network is christened. Verizon and AT&T adopted LTE (Long Term Evolution), originated by the 3rd Generation Partnership Project (3GPP) reached peak download rates of 326.4 Mbit/s, and Sprint has already released the first Android phone running on the Mobile WiMAX network (Worldwide Interoperability for Microwave Access), the HTC EVO 4G.As LTE networks from AT&T and Verizon begin to go live over the next 12 months, waiting around the corner is the LTE Advanced standard, expected to be released around the time iPhone 6 hits shelves, with full backward compatibility with LTE phones. A host of new features await the next generation of handsets--including Swype for fast text input, hyper-accurate GPS III modules (most higher-end phones already contain GPS chips, which first landed in 2005 with the Siemens SXG75), on-demand video and live TV, and wave-and-pay purchases--as the distance between desktops and cell phones becomes less and less recognizable.And to think, it all started with something that had slightly more character than a rectangular piece of concrete.
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Hot Future Tech Coming to Your Mac, iPhone and iPad
Some seriously cutting-edge tech is cresting the horizon, ready to take your Apple devices and other gear to the next level of awesome. We’ve searched out the breakthroughs on the verge of becoming reality to discover how Macs, iDevices, and other tech are about to become even more impressive.Illustrations by ArtBombersIf you’re a regular reader of Mac|Life, you know that every January we look at the fanciful future of Apple, ranging from the prototype cars to the VR goggles that might emerge from Cupertino one not-so-soon day. This is not that story. This story is about real tech that genuinely works--it’s visible on the horizon, and it could be in your Apple gear in a year or three. Think of this story as a preview of the near future.Of course, we can’t say for sure that all this technology will end up in future products (we’re good, but we’re not psychic). Some of it may never leave the lab. What you can rely on is that old standards will hit their technical limits, and progress will march on. But for a reasonable-guess preview of how Macs, iPhones, iPads, iPods, and other tech will grow, evolve, and improve in the coming years, continue reading.The Display's the ThingSince the original Macintosh, our screens have been passive windodws into Apple's machines. That's about to change.3D in Your HomeThree-dimensional TV has been a glimmer in the eye of television and movie studios since House of Wax and other 3D features first popped out at audiences in the 1950s. But the gimmick never caught on, thanks in large part to clunky technology that sacrificed picture quality. As James Cameron would be happy to explain to you, times and tech have changed, and in 2010, 3D is making the jump from the big screen into our homes…and hands.Despite technological advances, the principles behind 3D haven’t changed much in 60 years. When a 3D image is displayed, two pictures of the same scene taken from different perspectives are shown. Those spiffy glasses make sure each is sent to only one eye, then our brain combines the two images into one, complete with the illusion of depth. A more mysterious part of the brain is responsible for deciding if it’s worth paying 10 bucks for popcorn at the multiplex.But really, we can’t picture Steve wearing those dorky glasses at the introduction of the iMac 3D (but when we do, it always puts us in a good mood). Simplicity is Apple’s mantra, and what’s simpler than 3D screens that do the filtering for you, providing a 3D picture while eliminating the need for special eyewear? Such screens--called autostereoscopic displays--exist today. Some are peppered by tiny lenses that direct images to each eye; others use a layer of fine slits to split the display’s light in two. One of these technologies is about to get a boost from Apple’s biggest mobile-gaming rival, Nintendo. Announced this March and due for release in spring 2011, the Nintendo 3DS will be nothing less than a shot from the House That Mario Built across Cupertino’s bow. This next-gen upgrade to the popular DS handheld will sport sophisticated dual touchscreens, motion control, and--mamma mia!--autostereoscopic 3D.Competition is another Apple mantra, and it’s no secret that Apple sees games as a big part of the success of its Multi Touch devices. Steve won’t sit still if competitors like Nintendo can gain an advantage that draws gamers away from Apple and back to the Mushroom Kingdom. If Cupertino can improve on the 3D experience offered by Nintendo’s next handheld, you can bet that App Store games--and maybe even the iPhone and iPad OS--will enter the third dimension too.OLEDs...So Pretty!Today we watch videos everywhere from the living room to the hotel room on our HD TVs, MacBooks, and iPads. As great as those devices are, couldn’t they all stand to have even thinner, brighter, and more energy efficient screens? Trick question--of course they could. The good news is they will, thanks to OLEDs, an acronym for organic light-emitting diodes.OLED screens aren’t grass-fed, free-range displays sold at Whole Foods, but they do use organic material (that is, material derived from the element carbon) to produce a picture. Unlike traditional LCD screens that require power-hogging backlights to project their images, OLEDs generate their own light when electricity passes through the organic polymers sandwiched between layers of film in the display. Because those layers are only about 500 nanometers thick (that’s even skinnier than a human hair) and don’t require much else besides a power source to work, OLED screens can be dramatically slimmer and lighter than conventional displays now on the market.Better still, large OLED displays are relatively easier to make than LCDs, and their gorgeous picture makes your spiffy plasma TV look like a 1950s Zenith. That’s because there’s no need to grow sheets of fragile crystals. Instead, organic molecules are sprayed onto film in a process much like inkjet printing, and that film can be transparent, flexible, or even foldable. An OLED screen’s flexibility and toughness make it suitable for use in a wide range of gadgets, most of which haven’t been invented yet. From giant HDTVs and miniaturized smartphones to futuristic heads-up displays in cars, OLEDs can potentially be incorporated into almost anything--potentially even woven into clothing. And because of their brightness, vibrant colors, and wide viewing angles, you’ll always look great in your 720p iSweatshirt Pro.But don’t camp out in front of your local Apple Store for certified-organic MacBooks or casual wear just yet. While OLED screens are popping up in more and more devices (perhaps most famously in Google’s Nexus One smartphone), the technology’s best days are yet to come. Manufacturing OLED screens is still an expensive proposition, leading to high prices and tepid consumer interest. But as OLED’s momentum builds and costs drop, expect to see a gradual shift in the computer and electronics world away from LCDs, much like the transition that phased out bulky, inefficient CRTs. And expect to see Apple jump on the OLED bandwagon when the time and money are right. With its combination of energy efficiency, size, and image quality, we think OLED has a bright future in Apple’s Macs and its growing line of sleek mobile devices.E-Papers, PleasePopularized by e-readers like the Kindle, e-paper has plenty to offer a company focused on mobile devices. Its slim design is durable, lightweight, and legible in bright sunlight. The secret lies between the sheets--plastic sheets holding tiny wells filled with black and white particles suspended in liquid. When the wells are charged, the particles move to the screen to appear as text. No backlight is required, and because electricity is only used once to draw the contents of each page, e-paper sips power compared to the LCDs in Apple’s portable lineup. Color e-paper is so hot, you gotta wear gloves. Metaphorically speaking, that is. Photo: LG.Phillips LCD., LTD.But while e-paper does monochrome well, most of today’s e-readers use filters to colorize their black and white text with pictures--and they simply can’t compare to LCDs. That will change. Philips is working on new technology using colored particles in a process much like blending ink dots in traditional print. The results should finally make good on e-paper’s promise, but they’re still years away.Even then, will Steve subscribe to e-paper? The iPad’s LCD screen would seem to be the last word on the subject, but Apple could always use multiple displays in its devices. For instance, e-paper battery monitors could offer much more information than the little green lights they use today.The Wireless WarIf you’re like us, your living room entertainment setup is the second most precious collection of gear in your home (next to your beloved Mac, of course). Every night, you’re on the couch with a bowl of popcorn in front of an HD screen complete with a Blu-Ray player and 7.1 sound. Trouble is, that sweet setup means fistfuls of wire to fuss with. But those knots may not stay tangled much longer.As home entertainment setups get more complex, something has to give. If two competing wireless standards--WirelessHD and Wireless Home Digital Interface (WHDI)--have anything to say about it, that something will be our HDMI, DVI, and other AV cables. Both standards promise something like Wi-Fi for multimedia. Compatible devices (laptops, game consoles, and mobile phones) will use them to find your HDTV automagically over the air in a system that “just works”--and the whole idea of ditching all those cords works in a big way for us.WirelessHD devices may be available from Panasonic, LG, Vizio, and other manufacturers by the time you read this. WirelessHD delivers uncompressed video up to 1080p, multichannel audio, and other data--including Hollywood-approved DRM--at speeds up to 4Gbps, with a theoretical ceiling of 25Gbps. That’s a lot of data, but WirelessHD will only carry it up to 33 feet. The WHDI standard will move your movies as far as 100 feet, but at only up to 3Gbps. You’ll be able to compare how the two standards fare against each other when WHDI devices hit stores late this summer or early fall. Only time will tell which of these standards will be a hit with consumers or whether Apple will adopt one or play a waiting game. Let’s hope we’re not kept waiting for the release of Avatar 2 before we can stream movies, games, and more from our iPads to our televisions.» Future Apple Devices: iPad 3, iMac 3D, Cinema Display» Expected Arrival Date: 2013» You'll Also See It In: HDTVs, handheld game consoles, displays» Future Awesomeness Rating: Deeply AwesomeNext page: Printers and Processors >>Powerful PrintsYes, print and printers have a future in our networked world. No, they won't be like anything you've seen before.Fab It YourselfTeleporters and matter replicators may be the stuff of science fiction, but with 3D printers, you can create physical objects with your Mac out of thin air (and a lot of plastic). Apple hasn’t sold printers since 1997, but if anything could get them back into the game, 3D printing is it.For decades, 3D printers have been used to create “rapid prototypes” for manufacturers and architects. The idea is much the same as conventional printing--you design something on your computer, and the printer produces a hard copy. But these hard copies need time to cool. 3D printers take designs built in 3D modeling programs and melt plastic to “print” them with thin strands built up layer by layer into a finished product. The idea is about to get a big boost from HP, which will begin selling 3D printers this year at “bargain” prices expected to start under $15,000. So much for 3D printing for the rest of us, right?The MakerBot prints...in 3D! Want.Not quite! If you have a techie DIY streak, 3D printing can be yours today for under $1,000. MakerBot’s compact Cupcake printer is available as a kit that, once assembled, lets you manufacture objects up to 4x4x6 inches using Lego-quality ABS plastic. The idea is catching on, and other low-cost 3D printers (like the RepRap and Desktop Factory) are poised to slowly do what HP’s high-end offerings probably won’t--make 3D printing the desktop publishing of the next decade.Of course, it will take a while for 3D printing to catch on, but if it does, expect Apple to take note. After all, our Macs have helped us make things since 1984. There’s no reason to stop now.An Inkless Job, But Someone Has to Do ItLet’s face it, next to Mafia Wars and Farmville, printing is one of the biggest energy hogs in an office. The paper and toner cartridges required by today’s printers consume a lot of energy to use and recycle. But greener workplaces may be one step closer to reality thanks to two new inkless, reusable printing technologies that are poised to send old-fashioned hard copies sailing on a one-way trip into the wastebasket of history.Late last year, Japan’s Sanwa Newtec company introduced the PrePeat 3100 II, a compact black-and-white printer that prints using heat instead of ink. The secret’s in the “paper”--flexible, waterproof, recycled plastic that reacts to the PrePeat’s thermal mechanism. Best of all, when you don’t need a page any longer, you can just feed it back into the PrePeat to erase it or print a new document as many as 1,000 times per page. Right now this green new world will cost you (the PrePeat retails for $5,600), but expect prices to drop if the technology becomes more widely adopted.Meanwhile, researchers at Xerox are using ultraviolet light to develop a technology called Erasable Paper. The process hits specially coated paper with a specific wavelength of UV rays to print your document to the page, and you can erase and reuse a sheet whenever you need to. If that sounds like a tanning bed for interoffice communications, you’re more right than you know. Like a tan, these printouts fade away over time, and within 24 hours, a UV-printed page will be blank again. While self-destructing Mission: Impossible documents are cool (and well-suited to sharing data with short lifespans), the limitation is one reason Erasable Paper is still being refined in Xerox laboratories.» Future Apple Devices: iLife '13» Expected Arrival Date: 2013» You'll Also See It In: iLife '13» Future Awesomeness Rating: Fit To PrintDueling ProcessorsCurrent technology can only take CPUs so far. But don't worry--tomorrow's breakthroughs are being designed today.More Cores for Your BuckSmaller processors offer greater speed and improved energy efficiency, but engineers racing to make the best chips possible are running afoul of the laws of physics. Conventional manufacturing methods can only make circuits so small, and even the power of Steve’s reality-distortion field can’t change that. But some amazing new technologies might.For years, multi-core technology has given us Apple chips that pack the power of multiple CPUs into a single chip. Intel’s Xeon, Core i7, and venerable Core 2 Duo processors deliver up to six cores, and eight-core machines are coming soon. We hate to break it to those processors, but a new prototype from Intel unveiled late last year promises that a lot more muscle is on the way to the Mac.Intel calls it the single-chip cloud computer (SCC), and it boasts a whopping 48 cores on one processor…with room to grow to over 100. Computers derived from the SCC will bring the brawn of today’s massive data centers (the “cloud” of the chip’s name) to desktop-sized machines, paving the way for smaller, greener clusters. Initially, Intel is planning to build only 100 of these experimental chips so engineers can figure out what to do with all that power before it lands on the market. Intel is just one of the companies now developing “many core” processors, but given its relationship with Apple, it’s a good bet that the first Mac with the power of the cloud will have Intel inside.DNA ProcessorsMeanwhile, another company is taking a radically different approach to building tomorrow’s processors. Last year, researchers at IBM announced a chipmaking breakthrough that uses something called “DNA origami,” and it’s as cool as it sounds. The process arranges strands of DNA into shapes used as scaffolding for carbon nanotubes and silicon nanowires, the tiny structures that could one day move data through really, really small processors.DNA origami is a “bottom-up” approach to chipmaking that builds the chip’s circuits, as opposed to more conventional “top-down” methods that carve silicon away, and it has a promising future. DNA designs could potentially deliver chip circuits as small as 6 nanometers--that’s just dozens of atoms wide! So Apple has good reason to keep an eye on how its story unfolds. They’ll have to be patient. The technology is still evolving and likely won’t produce commercial chips for another five years at the soonest.» Future Apple Devices: MacPro Extreme» Expected Arrival Date: 2015» You'll Also See It In: Windows PCs, Skynet» Future Awesomeness Rating: Sheer GeniusNext page: New Wires and New Storage >>Magic BusesOur future gadgets will do more wirelessly than ever before. But they'll be able to do even more with wires.It's USB's World, We Just Live HereOnce an upstart newcomer, USB has become an elder statesman in the electronics world with a presence in almost every device on Earth. But USB’s data-transfer speeds, last boosted by USB 2.0’s introduction in 2001, haven’t aged gracefully. Thankfully, USB 3.0 is here to breathe new life into an old favorite.USB 3.0 cables definitely lose the beauty contest to Light Peak (below).At first glance, USB 3.0 (a.k.a. SuperSpeed USB) doesn’t seem like a radical departure from its predecessor, and that’s a good thing. It’s backward-compatible with USB 2.0 and even uses the same rectangular port we all know and love, so your old devices will work just fine with the new standard. So don’t worry, you won’t have to buy a new USB beverage warmer for your cubicle.But USB 3.0 brings two new tricks to the table. The first is speed--its transfer rates reach up to 5Gbps, or 10 times USB 2.0’s performance. The second is improved power management, which means reduced power consumption and more juice for devices that need it. USB 3.0 gear is already on the market, so it’s only a matter of time before Cupertino rolls out the first Macs with the SuperSpeed standard. We hope they come soon--we’ve got HD video to import!One Wire to Rule Them AllFiber optic cables, long used by telephone companies to connect landline phone calls, have numerous advantages over traditional copper wires. So why haven’t they made it to the desktop yet? Intel hopes to put that question to rest with a new technology called Light Peak.Light Peak is Intel’s answer to…well, just about every cable in use today. From HDMI to USB, if it carries data, Light Peak can replace it. That’s because Light Peak’s bandwidth starts at 10Gbps, and its theoretical ceiling is a whopping 100Gbps. And since Light Peak’s flexible fiber optic cables transmit light, not electricity, they can carry data up to 100 meters without a hitch. That’s plenty more meters than we need, but some room to grow can’t hurt, right?Light Peak brings fiber optic speed to computing. And pretty colors, too.However, despite a planned 2011 rollout, don’t expect to sync your 5G iPhone with Light Peak. Intel is still working out ways to combine power with Light Peak to charge devices while beaming data at warp speed. One thing’s for sure, though--when Light Peak finally strikes, it’ll be fast.» Future Apple Devices: Almost all of 'em» Expected Arrival Date: 2011» You'll Also See It In: Every gadget on Earth» Future Awesomeness Rating: Blazing HotReading, Writing, RevolutionarySay goodbye to your old drives. Say hello to a new world of speedy storage.It's RAM! It's a Hard Drive! It's Both!There’s nothing New Age about “universal memory,” but it could usher in a new age of computers and electronic devices. Universal memory is any next-gen storage that combines the speed and affordability of today’s DRAM with the permanence and capacity of flash memory. Two technologies are fighting to rewrite the rules, and the winner may be coming to the Mac sooner than you think.Phase-change memory (PCM) gets our vote, if only for its cool name, which is derived from the use of chalcogenide glass that changes from a crystalline to an amorphous state with heat. It’s the same material used to make rewritable optical discs, but in PCM, the two states represent different electrical charges, or a zero and a one. PCM represents a major leap in durability over flash memory, and can be written to up to 100 million times versus flash’s upper limit of just 100,000 read-write cycles. Samsung has already begun producing 512MB PCM modules for use in mobile phones, but 1GB modules are still on the way. Looks like phase-change doesn’t happen overnight.The race for better memory is run on a tiny field, though, and IBM’s racetrack memory may have the inside track. It uses something called spintronics--don’t you want to hear Steve say that at a keynote?--to manipulate electrons into moving magnetic bits down nanoscopic, U-shaped “racetracks” to read and write data at blazing speed. Yet racetrack memory’s biggest asset may be its scalability, theoretically allowing HDD-size capacity to be squeezed into a much smaller area than competing technologies allow. But until racetrack memory is ready to leave IBM’s labs, this dark-horse contender will be one to watch, not buy.Kind of BluSteve famously quipped that bringing Blu-Ray to the Mac was “a bag of hurt,” but Sony’s multimedia power-platter is still rolling along after years of Cupertino’s cold shoulder. Movie lovers--and anyone who wants to share giant files--can take comfort that when Blu-Ray finally arrives on Macs, it’ll be better than ever. Having long shed its 25GB limit, Blu now boasts capacities of up to 400GB, and 1TB discs are coming in just a few years. The promise of this year’s 3D Blu-Ray players is just one more feature that will keep Mac fans gazing longingly--sigh--at Big Blu’s bag of tricks.» Future Apple Devices: MacBook nano, Apple TV Blu» Expected Arrival Date: 2013» You'll Also See It In: Smartphones, PCs» Future Awesomeness Rating: Memorably CoolNext page: Networking, Power, and Interaction >>Network It OutTomorrow's wireless communications will be more important than ever. Good thing our networks will be able to keep up.4G or Not 4G?Poor AT&T. Just as it’s getting the hang of supporting the iPhone on its 3G network, 4G networks will begin popping up from Sprint this year and from archrival Verizon in 2011. What does that mean for us, besides catty PR fights among the carriers? A blazing fast mobile internet with enough bandwidth for HD movies, video chats, and--we hope--fewer dropped calls.Like 3G wireless networks, 4G isn’t a single new technology. It’s a blanket term for a range of technologies and specifications that add up to the same thing: speed. Current 3G offers downloads of roughly 1.4Mbps. Compare that to 4G’s promised bandwidth of at least 100Mbps, and you’ll see what the fuss is about. 4G works its magic in part by using MIMO (Multiple In Multiple Out) technology to broadcast using several antennas simultaneously on multiple frequencies.4G’s strengths make its eventual adoption by Apple a no-brainer, no matter which carrier has the iPhone next year. Apple is serious about establishing the iPad as a mobile media device, and it’ll want a big pipe to carry movies and music to cellular customers. That’s just what 4G provides. As for the iPhone, who knows? Steve may decide to stick with AT&T and its 4G network expected to roll out alongside Verizon’s in 2011.Crank Up the 802.11ACCloser to home, we’ll use 802.11n Wi-Fi, but at faster speeds than we’ve seen before. Apple has sold 802.11n devices since 2007, but the protocol’s final standard was only approved in 2009. Happily, that means the business of making Wi-Fi as fast as possible can begin in earnest. Like 4G, 802.11n uses MIMO to improve performance, but manufacturers couldn’t take full advantage of the technology before the protocol was complete. Now that it is, devices can officially support maximum speeds between 400 and 600Mbps…if your hardware has the antennas to deliver the boost. Expect that hardware to start arriving in stores later this year.But the Mac life is never a simple march of progress, and there’s always something new on the horizon. Sweet! Work drafting the next Wi-Fi protocol, 802.11ac, has already begun. Devices supporting the new standard aren’t expected until 2012 at the earliest, but they’ll boast speeds of up to 1Gbps when they’re available. At press time, Ethernet’s agent was unavailable for comment.» Future Apple Devices: 2G iPad, Airport Express Plus» Expected Arrival Date: 2011» You'll Also See It In: Smartphones, netbooks» Future Awesomeness Rating: Wildly WirelessMore Power to YouApple is going power mad. Its future devices will charge up almost anywhere.Powered by the SunSolar power is overdue for a makeover, and if anyone can do it, it’s Apple. In 2008, it applied for a patent to slip solar cells beneath a device’s LCD screen, and early this year, it applied for another patent to cover portable devices with solar collectors.Solar-powered MacBooks? Yes please!Wilder still, a March 2010 patent describes a MacBook with a solar panel that folds to collect sunlight or even to illuminate the LCD screen without drawing power from the battery. We’re still waiting for these designs to see the light of day--ha!--but it’s clear someone at Apple has spent a lot of time looking at the sun.Go WirelessBesides flying cars, wireless electricity is the ultimate in futuristic convenience. Today’s charging mats come close, but the magnetic induction they use keeps devices tethered to one spot. That’s why we hope Apple adopts WiTricity’s technology for truly wireless power up to several feet away from the base station. The science involved would baffle the DHARMA Initiative, but it involves something called sharply resonant strong coupling to generate an oscillating magnetic field that’s captured and converted to electricity by a sensor in your device. Or it will, anyway, when WiTricity-powered gear reaches stores sometime in the future.Wireless power? As in, electricity beamed through the air? Shocking.» Future Apple Devices: iPod solar, ElectroMagneto MacPro» Expected Arrival Date: 2015» You'll Also See It In: Nice weather, mad scientists' lairs» Future Awesomeness Rating: Simply ElectrifyingYour Valuable InputNo matter how cool Apple’s upcoming products are, they’ll only be as good as what we can do with them. Here’s how we’ll interact with the future.Touchier MiceThe mouse has plenty of life left, at least according to Microsoft. It’s produced some stellar mice over the years, but Redmond’s recent Multi Touch prototypes could be the best yet. The FTIR (Frustrated Total Internal Reflection) Mouse’s high-res camera tracks finger gestures through a curved piece of clear acrylic so you can scroll, swipe, and pinch around on the acrylic in order to manipulate onscreen objects. The Orb Mouse works on much the same principle, but offers a whole hemisphere to interact with in your hand.The shrunken Side Mouse looks more like a wrist rest than a traditional rodent--its tiny camera tracks your fingers as they move across your desk or whatever surface you happen to be working on. Best of all, these mice incorporate the Multi Touch equivalent of keyboard shortcuts to perform zooms and other common commands quickly. Cupertino, start your copiers!Microsoft's FTIR Mouse makes magic out of a high-res camera and a piece of acrylic that together create Multi Touch-style input.But the coolest input technology on the horizon for Apple’s gear lies in--big surprise--touchscreens. Future Multi Touch devices will sport haptic feedback, or the sort of physical response you’ve gotten for years from vibrating gamepads and cell phones, to help make input feel more natural. In 2011, Artificial Muscle is bringing to market its EPAM (Electroactive Polymer Artificial Muscle) technology, which tenses and relaxes touchscreens in response to input. That sounds pretty fascinating all by its lonesome, but Apple’s recent patent applications show it has something more subtle in mind--a layer inside the touchscreen that delivers vibrating feedback localized to specific onscreen buttons and switches. That level of fine-tuned feedback would make typing on the iPad’s large screen even more satisfying and could pave the way for MacBooks without physical keyboards.» Future Apple Devices: Majestic Mouse, MacBook Touch» Expected Arrival Date: 2012» You'll Also See It In: Microsoft's mice» Future Awesomeness Rating: Terrifically TactileNext page: Too Wild for Apple? >>Too Wild for Apple?Some of these technologies may seem out there even for Apple, but yes--chuckles aside--they’re real. Besides, today’s head-scratchers could be tomorrow’s game-changers. Maybe.Huff and Puff into the MicYou’ve finally gotten your mind around Multi Touch, but are you ready for Multi Puff? Zyxio’s Sensawaft technology lets you control a mouse cursor, scroll through text, or do just about anything else with your electronic devices using only your breath. The assistive possibilities for disabled users are obvious and awesome, but breath control could have other, less practical uses, too. Imagine blowing into your earbuds’ microphone to control music playback, skipping an annoying voicemail with a hiss, or puffing on your iPhone to zoom in for a kill while playing your favorite shooter. Apple’s engineers could do so much with this, it’s breathtaking.Keep Your Finger on the PulseAn iPhone fingerprint scanner makes a lot of sense, especially considering that Apple has so many intriguing patents out on the idea. Sure, a fingerprint-savvy screen would simplify security--and make “slide to unlock” really mean something--but we like to think about the possibilities for everyday iPhone control hinted at in Apple’s patents. With the iPhone of tomorrow, specific fingers could be used for certain functions, letting you change settings without even looking at the screen. You could use your thumbprint to play a song, your index-finger print to rewind, and your middle-finger print to...er…emphatically skip a song for those tunes so bad that a one-star rating just doesn’t cut it.You might not be able to remember a passcode that unlocks your iPhone, but we're betting you'll be able to remember your fingerprint.Project Your IdeasPico projectors--low-power, handheld projectors--are handy for quickie presentations or impromptu slideshows with the family. Some of them even project with RGB lasers instead of white light for a picture that’s always in focus. But the image of these mini projectors will really improve if Apple ever makes good on recent patents to integrate them into MacBooks and iPhones. Sure, you could strike up a Keynote presentation on the go with a MacBook Pico, but throwing up movies, music, iTunes visualizations, and photo albums anywhere sounds like a lot more fun.Wii Want Our Apple TVMotion control brought gamers flocking to the Nintendo Wii, but can it do the same for Apple TV? Someone in Cupertino must think so, judging by a patent for a Wii-like motion-controlled remote to go with Cupertino’s set-top box. Sounds good to us. Apple’s Remote iPhone app is great, but it’s always seemed very “un-Apple” to require another device to deliver a satisfying Apple TV experience. Motion control--especially with the enhanced precision and reliability brought by the floating magnetic compass noted in Apple’s patent--would be a slick solution, and not just for easier navigation. Apple’s patent also describes using the remote to draw on the screen and manipulate photos with the flick of a wrist. That could give Steve’s favorite hobby product some much-needed pizzazz to help it catch the public’s eye. After all, the day will come when Cupertino will update the Apple TV again, and when it finally does, you may not even recognize it. What can we say? We want to see the little guy make good.Next page: Patently Awesome >>Patently AwesomeApple’s patents are tea leaves that portend what technology’s cutting edge will look like for years to come. Here are some of tomorrow’s ideas Cupertino thinks are worth protecting today.Nine Lives, Three DimensionsOS X is the big cat that makes Cupertino’s products tick, but it’s Apple’s hardware that usually captures the public’s attention. That oversight will finally be corrected if a patent for 3D OS X becomes a reality.The 3D in question depends on parallax, the effect by which objects appear to change their position relative to each other as a viewer’s perspective changes. By keeping tabs on your position (likely with a head tracking iSight camera), this “OS parallaX” would alter the appearance of onscreen objects to form a simulated 3D space in which you could interact with files, study 3D objects, and more. While this could open up exciting new ways to use your Mac, it would also require complex new hardware and software, so don’t count on peeking behind alert boxes anytime soon.An iPhone GamepadJudging by a recent patent, the iPhone and iPod touch might have more than just high-tech improvements in their future. Thanks to a unique accessory, someday soon we may be gaming old-school--with a twist--on our Multi Touch devices.In a few years, near field communication will let your iPhone be the boss of your videogame console, TV, and even your sprinkler.We love playing games on the iPhone, but sometimes we pine for the 20th century simplicity of physical controls. Call Apple’s potential solution the “GameFrame,” a shell that fits around your iPhone to add a D-pad, buttons, and other handy moving parts to the iPhone experience. Too old-fashioned for you? The device could also communicate wirelessly with HDTVs, opening the door to big-screen App Store gaming on the go. Hero of Sparta 3 on a 40-inch flatscreen? We’re so there!"Home Screen" Gets a New MeaningThe iPhone’s superpowers seem to be growing by the day, but you haven’t seen anything yet. In the future, you won’t think twice about using it to lock the door, turn on the lights, and even water the lawn of your personal fortress of solitude.Apple’s recent home-control patent hinges on a technology called near field communication (NFC), a short-range wireless technology that’s slower than Bluetooth while offering a much quicker pairing time. That’s just the thing to control the Xbox, DVD player, and garden-sprinkler system shown in the patent application. Unfortunately, this remote-control magic requires NFC-enabled devices that are, like the iPhone that will interact with them, years away.Slice the Mac into PiecesTo create, sometimes you must destroy, and the most intriguing Apple patent we’ve come across yet takes apart the familiar Mac we’ve used for decades and scatters it into…well, something else. We’re not sure if what it describes is a portable computer, a desktop machine, or something in between, but we call it the “MultiMac.” And we want one.The "MultiMac" splits a Mac into its component parts, which live where you'll use them.If it was built today, MultiMac’s components--a projector display, input devices, and a CPU--would be separate components, each powered wirelessly and communicating with each other over the air from wherever you wanted them to be. You could tuck the CPU on a bookshelf, surf from the couch, and project a movie on the wall as if using one device. Apple’s focus (pardon the pun) seems to be on the projector, which would do more than just show vacation pictures. The patent describes it as a networked device with multiple sensors controlling focus, color, or even built-in cameras. What are the chances those cameras could power a 3D OS X? Hey, we can dream.Will MultiMac be a novel new computer that ties together exciting new technology, a sophisticated Keynote presentation system, or a hub to synchronize a home full of mobile devices? We’re not sure, but that’s half the fun of being a Mac fan. Only Apple knows what’s coming next, and they’re not telling…yet.
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50 of the Most Burning Apple Questions Answered
You asked for help with the thorniest problems facing Mac, iPhone, and iPad owners, and we answered, providing 50 foolproof solutions that’ll come in handy for anyone who uses Apple gear.For months now, we’ve been asking you to send us your most burning Apple questions, and to put it mildly, you came through. The queue in our inbox looked longer than the lines that curled around NYC’s 5th Avenue Apple Store for the launch of the very first iPhone. And when we dug into the meat and potatoes of your queries, we could only marvel at the insightful list of vexing technical issues and twinkle-in-your-eye trivia tidbits that you challenged us with. We distilled all those inquiries down to the 50 best, most burning questions about Macs, iPhones, iPads, and Apple itself. Then we put our crack team of experts on the job of coming up with this ultimate answers guide for all things Apple. Struggling with iTunes syncing? iPhone backups? RAID cards? iPad printing? Or just wondering exactly what Steve actually wears every day? The answers await, backstopped and bulletproofed by the pros at Mac|Life.1. Duplicates in iPhotoI can’t find any options in iPhoto for removing all duplicate pictures in one fell swoop, and I don’t want to find and delete them all myself. Any ideas?iPhoto lacks iTunes’ duplicate-deleting prowess, but the shareware app Duplicate Annihilator can fill this gap and free your photo library of clutter. Despite the name, it identifies and tags duplicate pictures with a keyword so you can collect them in a Smart Folder to review and annihilate at your leisure.2. Wi-Fi DropoutsSince upgrading to Snow Leopard, my Wi-Fi connection randomly drops for no reason. I still get Wi-Fi reliably on my iPhone, and my wife gets it on her PC. Any advice?This problem seems to be affecting many Snow Leopard users, so we’ve come up with a series of steps that should resolve it. Start with the first and work down until the problem goes away:» Update to Mac OS X 10.6.3 or later.» Restart your modem and router.» Upgrade your router’s firmware to the latest version, particularly if it’s a non-Apple router.» Turn AirPort off then on again from your menu bar.» In your Network System Preference, create a new location and delete all of the previous locations.One of our best tips for troubleshooting Wi-Fi connection problems is to create one brand-new location and then delete all of your previous locations.» Within your new location, drag AirPort to the top of the service order by clicking on the gear icon and choosing “Set Service Order.”» Delete all of your preferred networks. To see your preferred networks, click on AirPort in the left margin, then the Advanced button, then the AirPort tab.» Within that Advanced area, click on the TCP/IP tab and turn off IPv6. Then, go into the DNS tab and make sure that your DNS servers are correct. If in doubt, try Google’s DNS servers of 8.8.8.8 and 8.8.4.4.» Run Keychain First Aid in Keychain Access, which is located in your Utilities folder.» Manually change your router’s wireless channel to another channel to avoid interference with other wireless networks. See which channels are being used by other networks with a utility like AirRadar ($20, koingosw.com).» Turn off 802.11n mode on your router, leaving it in 802.11b/g mode only.» Change the security settings on your router from WEP to WPA/WPA2.» Zap the PRAM on your Mac (get instructions here).3. Multitouch GesturesWhy can’t I do the one-finger double-tap to open documents in Snow Leopard?You can absolutely use the one-finger double-tap on your Multi-Touch trackpad to open documents in Snow Leopard. Simply go into your Trackpad System Preference and make sure that “Tap to Click” is checked. Your confusion may also stem from the fact that your Multi-Touch trackpad is capable of understanding many gestures. So if you’ve enabled “Dragging” or “Drag Lock,” you might be holding down your finger too long after the second tap. If you’ve enabled “Secondary Click,” you might be tapping in the wrong area of your trackpad.4. Syncing iPhone PhotosWhen I sync my iPhone, all 6,000 of my MacBook Pro’s photos move to the iPhone--very uncool! How do I remove them from the phone and ensure one-way photo transfers to the Mac in the future?That’s at least 5,950 pictures too many. Just connect your iPhone to your MacBook, then select the iPhone in the iTunes sidebar. Click the Photos tab, where you can choose to transfer none of your pictures or just specific iPhoto Albums, Faces, and Events to your iPhone. Re-sync to apply your new settings and get back a few gigabytes on your iPhone.5. UninstallingMy Mac still runs processes from a program I deleted. How do I delete an application entirely and prevent this from happening?Unfortunately, there’s no standard way to remove a program from your Mac, but some developers simplify the job by including an uninstaller with their application. It may lurk in the main folder of the app you want to terminate--check those subfolders!--or it might be in the original installer itself. Launch the installer and proceed through it carefully. An uninstall feature may be obvious, or it could be hidden among options to customize the installation process. Be sure to quit the program you want to delete before uninstalling it.If an application didn’t come with an uninstaller, then the only way to delete it is to drag it to the Trash. However, this won’t remove preferences and other support files left behind on your Mac. You can use Spotlight to search for the deleted application’s name to find these strays, but if you have a lot of applications to remove, consider investing in a dedicated uninstaller like CleanApp, AppZapper, or AppCleaner. These programs automate the process of zapping unwanted programs--and their stuff--off your drive for good.6. File CompressionI’d like to save hard drive space with the Finder’s Compress command, but I’m not getting useful results. I recently compressed a 117.4MB file to just 116.7MB. Am I doing something wrong?Not all file types can be compressed with the same space-saving results. For example, compressing a ZIP archive won’t make a significantly smaller ZIP file. Some files, such as JPEGs, MP3s, and other media formats, have a certain level of compression already built in, but the sizes of text files and uncompressed image file formats can be dramatically reduced with ZIP compression.7. Remote ControlWhen I use my iPod touch as a remote for my Apple TV, it appears to only give me access to the Apple TV’s library as if it were an iPod. Is there a way to use the iPod touch like the traditional Apple remote? For example, can I use the touch to navigate to the YouTube app and search for videos, or to browse the movie rentals?Apple’s Remote app for the iPhone and iPod touch lets you control the playback of media that you’ve already purchased or downloaded. But for content that doesn’t live on your Apple TV, such as YouTube videos or the iTunes Store, you’ll still need your traditional Apple remote to navigate to those screens. However, the good news is that whenever an onscreen keyboard appears on your Apple TV, the Remote app will display its own keyboard, which lets you quickly type what you’re searching for.8. Photo MigrationCan Faces and Places data in iPhoto ‘09 be moved to another Mac, or do I have to click on all those faces and enter all those locations again?All your vacation sites and friendly faces will transfer to another Mac with OS X’s Migration Assistant, or you can drag your iPhoto library file from your Pictures folder to the same location on a new Mac. When you launch iPhoto on the new machine, you’ll be told the locations of pictures containing GPS data must be retrieved again, but custom locations you’ve entered yourself (for pictures taken with older cameras, say) will remain intact.9. Gmail, Behave!I sync Gmail with OS X’s Mail, but when I delete a message from Mail, it remains in Gmail’s All Mail folder in the sidebar. What’s the right mailbox setting to move a message deleted in Mail to Gmail’s Trash?All your Gmail goes into the All Mail folder, whether or not it’s been recently deleted and no matter which Gmail folder label is attached to the message. Google’s default IMAP Mail settings (available here) are correct, but to send a Mail message directly to Gmail’s Trash, you’ll have to drag it to the [Gmail]/Trash folder in Mail’s sidebar.10. Crash-TasticIt always happens at the worst possible time: I’ll be using my PowerBook G4 when the screen suddenly dims and shows a Rosetta Stone’s worth of languages telling me to restart the computer. Why does this keep happening, and how can I stop it?Ouch. What you’re describing is a kernel panic, a cute name for a not-so-cute problem. An operating system’s kernel acts as a bridge between applications and the computer’s hardware, and kernel panics are the last-ditch efforts of the operating system to recover from serious conflicts between them. The chief causes of kernel panics are faulty RAM and software incompatible with the operating system you’re running. Unfortunately, that range could include any number of bad things that may be happening on your poor PowerBook.Happily, even a kernel panic isn’t the end of the world, and we can offer some pointers to help you figure out what’s wrong. The first step is to look at your Mac’s history. Was there a time when it didn’t get kernel panics? Think back to any (and we mean any) new hardware or software you installed before the panics began. Update or uninstall them one item at a time to isolate the panics’ cause until you narrow down the trouble. Also note which hardware and software you’re using just before they strike--there may be a pattern. Whatever the issue, your Mac isn’t happy, so be sure to back up important files and verify your hard drive with Disk Utility regularly.Next page: Answers Guide continued >>11. Get Zippy iPhone BackupsHow can I speed up iPhone backups so I’ll never have to cancel mid-backup again? They seem to take forever when a couple minutes really should do it.A. First off, keep your iOS software current. Not only will the latest updates squash bugs and add features, they can improve backup times. To update, sync your iPhone, select it in the iTunes sidebar, then go to the Summary tab.B. Pare down the number of applications on your iPhone. Application data like in-app purchases, saved games, and new documents are all backed up when you sync, and that can add up to a long wait while the backup progress bar creeps by. To start cleaning house, connect to iTunes, select the Apps tab, then delete your most infrequently used applications. You’ll lose the data saved in these apps, but you’ll gain speedier backups.Ask yourself this: Are those apps you never use on your iPhone really worth slowing down your backups?C. Sync often. If you sync at least once or twice a day, fewer applications will have new data to back up when you reconnect to iTunes. If you can’t bear to part with any of the applications on your Home Screen, making multiple faster backups will let you keep all your favorite apps at your fingertips.D. Keep Camera Roll clean. While the contents of your iPhone’s photo library aren’t backed up during a sync, the photos, movies, and screenshots in Camera Roll are. Transfer this media to iPhoto as soon as you begin a sync, and delete the files from Camera Roll when the transfer is complete to get this data copied onto your Mac while excluding it from being backed up in iTunes.More photos = slower backups.E. Connect to a USB port on your Mac instead of an external USB hub. Not all USB ports are created equal, and connecting to a powered, full-speed USB port that’s built into your Mac will ensure the fastest possible transfer speeds during backups. That means you can be off to your next port of call quickly, secure in the knowledge that your iPhone data is safe on your computer.F. Before you sync to iTunes, purge unnecessary SMS messages, old call histories, and non-essential files downloaded by apps that store data on your iPhone. For example, if you regularly copy files to your iDisk app or productivity apps like DocsToGo, make sure you’re only carrying what you need before a backup. Odds are these files live elsewhere on your Mac or iDisk, so there’s no need to back them up again.Junk your old, unused files, too.12. Time TravelI’ve been running Time Machine for months in Mac OS 10.6.3, but I’ve never seen instructions about how to go back in time and retrieve information. Help!Mount your backup drive, then launch Time Machine from your Mac’s Applications folder. Your desktop will be replaced by a timeline and Finder windows showing your Mac’s contents as they were in the past. Just click a Finder window (or click within the timeline) to return to a specific date. You can also search within Finder windows for specific filenames, and more. When you find a missing file, select it and click Restore to return to the present with your document.13. Rip Encrypted MoviesI want an easy way to download a DVD to my computer so I can put it on my iPod or iPad. I used to use HandBrake, but that no longer works for encrypted DVDs.HandBrake (free, handbrake.fr) is still the quickest and most reliable tool for directly converting DVDs into video files that will play on your iPod or iPad. But you’ll also need to install VLC (free, videolan.org) if you want to decrypt commercial DVDs. Place both HandBrake and VLC into your Applications folder, and you’ll be able to convert encrypted DVDs with HandBrake once again.14. Dump DiscsI want to go disc-free on my MacBook, but a few of my games require a CD or DVD to play. Is there any way to make OS X think the disc is in the drive when it’s not?OS X’s Disk Utility can make a duplicate of your game’s CD or DVD and save it to your Mac as a file called a disk image. Once created, disk images can be double-clicked to open and mount on your desktop just like a conventional disc (you’ve already seen them in software installers downloaded from the internet). But there are two things to remember: copy-protection schemes on the disc may prevent duplication, and you should have plenty of room on your MacBook’s hard drive before you begin. A DVD’s disk image will take up several gigabytes.To get started, insert the disc you want to dupe, then launch Disk Utility from your Utilities folder. Select the disc in the sidebar, then click New Image in the Disk Utility toolbar, set the image format to DVD/CD Master in the resulting sheet, and save the disk image to your Mac. Next time you want to play your game, double-click the image file, then launch your game normally once the virtual game disc mounts. When you’re finished, you can drag the mounted disc to the Trash to eject like any conventional media, leaving the disk image on your Mac for the next time you want to get your game on.15. Branching OutWhich operating systems—and I mean all of them, not just Mac versions—will run on a PowerPC-based Mac?The PowerPC processor has become something of a museum piece since Apple abandoned it for Intel’s chips, but these Linux distributions can help you breathe new life into G5- and G4-powered Macs. Ubuntu, Yellow Dog, and Fedora all maintain builds that run on PowerPC hardware. When you’re looking to run a worthwhile alternate operating system on older Mac hardware, the penguin has you covered.16. The $1M QuestionWhen will Adobe Flash content be viewable on iPhones and iPads?Never. In April, Steve Jobs had this to say about Flash on Apple’s website: “Flash was created during the PC era--for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low-power devices, touch interfaces, and open web standards--all areas where Flash falls short.”17. iLife OopsI accidentally deleted iMovie and the Apple Loops that came with GarageBand. Can I reload them from the original disc without losing all my other iLife files?Sure! First, launch the iLife ‘09 installer from your disc. At the bottom of the final screen is a Customize button that lets you install iLife components individually. Click it, then select the items you want to reinstall. The installer will insist on installing GarageBand along with your missing loops, but your missing applications and files will return to your Mac without affecting other iLife applications and documents, including GarageBand preferences. Just remember to run Software Update afterward to ensure that everything’s up to date.18. iPad PrintingWhat are the best ways to print from the iPad?Until Apple decides to build printing into iOS, there unfortunately isn’t a “best” way--although there are several apps in the App Store that might meet your needs.Canon’s Easy-PhotoPrint for iPhone runs on the iPad and will print photos to certain Canon printers. And the App Store is full of plenty of third-party apps that promise printing from your iPad, although in our experience the results are decidedly mixed. PrintBureau ($12.99) searches your network for shared printers. It reliably printed to one--but not another--of the printers on our home network without any intervention. There’s an optional free helper application you can run on a Mac to give PrintBureau access to your printers (a solution common to several iPad printing apps), but we’d hardly call that true iPad printing.We also had success with Air Sharing HD ($9.99), which is packed with features for moving and sharing files with your iPad. It didn’t work immediately with our Wi-Fi–enabled printer, but turning on Printer Sharing on our Mac made all our printers visible to the app. But--like using a companion app--that also requires that you have a Mac running. Ultimately, the least fiddly solution often ends up being emailing yourself a document and printing from a computer. Hopefully Apple has something better in the pipeline…19. Tame BookmarksI have tons of Safari bookmarks on my Mac. I don’t want them all on my iPhone, but Apple only allows syncing of all or none. Is there a fix?It’s almost elegant. Xmarks (xmarks.com) syncs bookmarks across multiple browsers, and its profiles let you decide which bookmarks appear on specific devices, including your iPhone. Best of all, you can view (and even search) them in a layout formatted for Mobile Safari. Just sign up for Xmarks, follow their instructions, and disable iPhone bookmark syncing in iTunes. Unfortunately, Xmarks doesn’t sync new bookmarks made on your iPhone back to your Mac. Like we said…almost elegant.Next page: Answers Guide continued >>20. Stay SafeHow can I tell if someone is using my Wi-Fi?Elementary, my dear Wi-Fi user! The mystery’s solution lies in MAC (Media Access Control) addresses, which are unique codes that identify network devices. Different routers have different ways of showing which addresses (and thus, devices) are accessing your network. If you have an AirPort router, launch AirPort Utility from your Utilities folder, double-click your router’s icon, then click the Advanced icon in the resulting window. Click Logging and Statistics, then Logs and Statistics. In the Wireless Clients section, you’ll see a graph showing the address of each device connecting to your network. The list will include your Mac, the AirPort router itself, and any other computers, iPhones, game consoles, or other devices using your Wi-Fi connection. Next, match the MAC addresses to your network devices. We’ll get you started: your computer’s address can be found in the Network section of System Profiler. When you’re finished, you’ll know the addresses of devices you want on your network, so you can tell when something with a foreign address is using your Wi-Fi. Then the game’s afoot!21. Sim-plifyI have a 1G iPhone that I want to use as a simple iPod touch, leaving aside the phone features entirely, but I don’t have the original SIM card. What are my options?Your options are slim. Unlike later models, the 1G iPhone requires a SIM card to operate as a basic iPod, even after AT&T service has been terminated or transferred to another phone. You can get a new SIM card from AT&T, but this will require signing up for a new phone service contract. Unfortunately, there’s no way around this limitation besides jailbreaking your iPhone with one of the methods floating around on the internet.22. Merge PartitionsIs there any way to un-partition a non-boot hard drive in OS 10.6 without wiping the data?You’re in luck. Since 10.5, OS X’s Disk Utility has been able to add and remove partitions from disks without affecting other data on the drive. However, Disk Utility won’t merge data from the deleted partition to another partition on the drive, so back up all your data--especially files on the partition you’ll be removing--before you begin.Once all your data’s securely backed up, launch Disk Utility from your Mac’s Utilities folder, then select the drive in the sidebar (be sure to choose the icon noting the drive’s capacity, not just its name). Click the Partition button, then in the shaded box showing the drive’s Volume Scheme, select the partition you want to remove. Click the minus button below the Volume Scheme chart to remove the partition (don’t worry, it won’t disappear right away). Click and drag other partitions to resize them and fill the empty space that will be left behind by the deleted partition. You can also click the plus button to add a new partition that can also be resized. Click Apply to commit your changes and begin Operation: Un-partition.23. No ScratchingI just bought a new 21.5” iMac (late 2009 model) and found a serious design flaw: the CD slot has sharp aluminum edges that can inflict permanent, irreversible scratches to valuable CDs. Help!These days, Apple’s really into razor-sharp edges. For example, the unibody MacBooks also famously have sharp edges where users rest their wrists, and those very same sharp edges have made it onto the slot on the side of the iMac where CDs are loaded. Luckily, those sharp edges are just on the outside, not on the internal drive itself. So if you carefully and slowly slide in your CD without touching the outside edges, you may avoid scratching your CD. But here’s a more practical solution: Put electrical tape around the edges of the slot. This isn’t the most beautiful thing to look at, but it’s almost guaranteed to keep scratches at bay. Another option would be to purchase an external CD drive to either use as your primary CD drive or to make copies of your valuable CDs. That way, if a CD gets scratched, at least it’s not the original.24. Font FixesWhen using Mail, any font that I use in my outgoing email always shows up on recipient PCs as Courier--that archaic, typewriter style font. How can I get my Mac fonts to translate onto PCs?In order for a font to be successfully seen on somebody’s computer, they need to already have that particular font installed on their machine. If your recipient doesn’t have the same exact font as you, their computer will substitute your font with a font that is already installed on their system. This applies to emails, websites, Word documents, almost anything. If maintaining the integrity of fonts is important to you, you’ll need to create PDF files or images and attach them to your outgoing email message.25. App-Update ErrorsWhen I try to update apps from my iPhone, I get a “Cannot Connect to iTunes Store” error, yet I have no problem downloading new apps, and no problem updating them in iTunes on my computer. What gives?Assuming the problem is reoccurring and not a freaky networking accident, it sounds like your iPhone (or the problematic apps themselves) may be confused about the status of your iTunes account. This could be because a different user has logged into your iPhone, because you have multiple usernames or passwords tied to your iTunes account, or even because your billing information was recently changed on another device. The easiest place to start is by navigating to Settings, tapping Store, and confirming that yours is the currently active account on your iPhone. If it is, try signing out and signing back in with your most recent iTunes account information, then verify that your address and billing information are correct. If the problem persists, the apps may the culprit. Try updating them in iTunes, then deleting them from your iPhone. Reconnect your iPhone to your computer to sync the updated apps back to the phone. If, down the road, these same applications refuse to update from your iPhone again, deleting them from your Mac and re-downloading them from the iTunes Store may fix this.26. Make Windows BehaveI have various finder windows set to appear in different views depending on their content. But certain windows stubbornly--and randomly--refuse to remember my preferences. Is it a bug, or am I missing a setting?Setting a specific folder to open in a particular view (such as columns, icons, or lists) can make browsing files in the Finder a lot easier. Just open and set each folder to your preferred view, then select View > Show View Options in the menu bar and check the topmost button in the resulting window to force the Finder window to always open in that view. Unfortunately, the Finder has ignored these helpful preferences since the earliest days of OS X. Your stubborn folders aren’t the first!Your folders may be confused by corrupt .DS_Store files, the invisible files created by the Finder to store icon sizes, window backgrounds, and more. System utility apps like TinkerTool and Cocktail can reveal or delete these files for you, or you can use the Terminal to delete them yourself if your UNIX Fu is strong.If those options don’t do the trick, your Mac may think you don’t have permission to reset the view options of certain folders. Some, like the Applications folder, don’t technically “belong” to any user except the system itself, and only the system (also known as the root user) can make permanent changes to these directories. What looks like random stubbornness may be OS X remembering that it’s in charge of these folders, not you.To show your Mac who’s boss, log in as the root user, then set uncooperative folders to the view setting you prefer. Just be careful, and remember to log back into your normal user account and disable root access when the job is done. Moving or deleting the wrong files while logged in as root can have serious consequences for your Mac. Apple explains how to log in as root here.27. Just Open!I used to double-click any photo, and it would open in Photoshop. When I installed 10.6, this feature disappeared. Now I have to drop the photos onto the Photoshop icon.Snow Leopard ignores “creator codes,” which changed its file-opening behavior--it’s all about file extensions now. Right-click a JPG, choose Get Info, and under Open With, choose Photoshop, and click Change All. Do this again for PNG, PSD, TIF, and any other photo file types you want Photoshop to get first dibs on.28. iPads Kill Wi-FiWhen enough of us use iPads on the office Wi-Fi, it can crash the Wi-Fi itself! I’ve heard this is a common problem--is there a fix?You’ve heard right, and it’ll take an OS and/or firmware update from Apple to vanquish this annoying glitch. Until then, know that the issue is caused because an iPad can stop renewing its DHCP lease when it goes to sleep, so if you set your iPad to never sleep (Settings > General > Auto-Lock > Never), you’re good. That’s hardly ideal, and at Mac|Life HQ, we set up an iPad-only Wi-Fi network, which creates a smaller pool of DHCP leases and keeps the main Wi-Fi network safe. Interestingly, iPads are also prone to other Wi-Fi glitches, like sketchy signal strength, frequent drops, and slow speeds. Bizarrely, one of the first things you should do is increase the brightness upward and turn off the Auto Brightness option (Settings > Brightness & Wallpaper). We can only guess that something’s screwy with iPad power management…29. Mac Pros Are HotI just wanted to bring to your attention a widespread, frustrating issue that exists with all 2009 Mac Pros. Whenever you play any audio, the CPU rapidly heats up (core temperatures as high as 90ºC, CPU heat sink 60ºC). This problem exists in 10.5 and 10.6, but does not happen in Windows running in Boot Camp, so it appears to be a Mac OS X bug. And after spending $8,000 on Apple’s top machine, I feel like I have been had.Yes, this seems to be a prevalent problem with the 2009 Mac Pros. Playing any type of audio heats up the Pro precariously close to--but not quite at--dangerous heat levels. If your Mac actually reached dangerous heat levels, it would shut itself down. This increased heat also causes decreased performance. Unfortunately, we don’t have any solutions for you, but we’re publishing your letter in the hopes that greater publicity on this issue will help get a speedy resolution from Apple.Next page: Answers Guide continued >>30. What a Mess!One of my co-workers spilled juice on his older MacBook Pro, and now the keys are sticky (when pressed down, they don’t pop up right away). What’s the best way to clean up?Sounds nasty! Although this particular spill has long dried, we’ll start these cleanup instructions from the moment right after spillage to make them more widely useful. So: Immediately power down, disconnect the power cord from the MacBook, and remove the battery (if it’s removable). After doing as much as you can with paper or cloth towels, turn the machine over with the lid partly open to allow the liquid to drain, making sure that the laptop doesn’t close all the way. Give it about 72 hours to completely air dry and then take apart the machine to thoroughly clean the innards. The website iFixIt.com has great step-by-step guides to taking the keys off and getting your MacBook back to normal. When dabbing at disassembled keys and other parts, we recommend a bit of gauze lightly dampened with rubbing alcohol.31. Airport FizzlesI stream my music from iTunes to an AirPort router, but it frequently cuts out. What can I do?First, make sure your iTunes and AirPort software are up to date. If the problem persists, move your router away from possible sources of interference. Wi-Fi is convenient, but it’s not an exact science. Signals can be impeded by microwaves, wireless phones, thick masonry, and more. If dropouts continue, try changing the channel on which your AirPort broadcasts in the Wireless tab of the AirPort section of AirPort Utility.32. Family PlanningMy wife and I have our own iPhones and iTunes accounts, and we’re adding an iPad to the happy family. Can we sync both iPhones and the iPad (plus our Apple TV) to a single iTunes account, and share our apps on all devices without affecting our current library and future purchases?Bad news first: there’s no way to merge multiple iTunes accounts into one, so your family will have to keep juggling separate accounts and purchases from your iPhones, Apple TV, and bouncing baby iPad. The good news is that apps, like DRM-protected movies and TV shows, can be used on up to five authorized computers and the iDevices that sync to them. Just open iTunes, select Apps in the sidebar, then drag iPhone applications you want to share from iTunes to a networked computer or removable hard drive. Select File > Add to Library in iTunes on the second authorized computer, then choose the exported apps to load them into that computer’s library. These apps won’t retain saved data from the original computer, but otherwise they’ll be fully operational and can be updated normally. Apple TV purchases, however, will still be tethered to one of your computers. But even these files can be synced and transferred to multiple computers and iDevices.Here’s the better news: Home Sharing, introduced in iTunes 9, simplifies this process by allowing users to drag and drop media to shared computers within iTunes. Activate Home Sharing by selecting Advanced > Turn On Home Sharing. Repeat this step on all your computers, entering one iTunes account username and password on each. Then you can drag media from shared libraries in iTunes’ sidebar into a computer’s local library at will. Future purchases can be shared automatically by clicking the Settings button at the bottom of Home Sharing iTunes library, then selecting which media you’d like to share. Once you set up all computers on your network, syncing works automatically, zapping new media off to each machine.33. Double the AddressesWhy do I have duplicate Contact entries on my iPhone but not on my Mac?Odds are your iPhone has gained multiple groups of contacts after syncing them both wirelessly through MobileMe and through iTunes when you connected your iPhone to your Mac. Whatever the cause, check your iPhone Contact app’s Groups. If you see a group named From My Mac in addition to groups you’ve created in OS X’s Address Book, it’s a sign your iPhone thinks you have two distinct sets of friends.It's hard enough to find the contact you're looking for--who needs duplicate entries?To fix the problem, first back up your Mac’s contact data. Connect your iPhone to iTunes, uncheck Sync Address Book Contacts in the Info tab, then re-sync. If that doesn’t remove the extra contacts, turn off MobileMe contact syncing in Settings on your iPhone, choosing to delete the existing contacts on your phone. Next, turn Contact syncing back on, and choose to merge MobileMe’s data onto your iPhone if asked. Now you should have just one set of contacts shared between your iPhone and Mac. You’ll have half the friends, but half the hassles.34. Conquer SyncingWhat's the most elegant way to sync iTunes libraries between work and home computers?We use SuperSync, a program that lets you sync your iTunes library among multiple computers on local networks or over the Internet. SuperSync’s busy interface can seem a little daunting, but in just a few quick steps, you can start copying music from your crib to your cubicle and back again. Casual Fridays will never be the same.A. Buy the SoftwareSuperSync looks and feels kinda like iTunes, but is a whole different beast.To get started, you’ll need a copy of SuperSync running on both your home and work computers. Two licenses will set you back $24, or you can snag ten for $34 and give one to your manager for Boss’s Day.B. Make the ConnectionsWhen you first launch SuperSync on your home Mac, it loads and displays your iTunes library in an iTunes-alike window organized by genre, artist, and playlist. While SuperSync may look a little like iTunes (and it can even play some unprotected audio files), it’s really a conduit and control panel for syncing, not a jukebox. Your DRM-protected files must still be played by an authorized copy of iTunes, although SuperSync will transfer them just fine.SuperSync can even keep metadata updated across different Macs.If your music collection doesn’t live in your Mac’s Home folder, you can point SuperSync to a library stored on a remote or network drive and share from there. To set up sharing, just check the obvious boxes and enter a password in the application’s Network preferences. While you’re there, you can fine-tune what you sync and how. For instance, you can keep specific media types--all videos, for instance--out of your shared library and pick which metadata changes will be synced back to your home machine. Whether you simply want to copy files or meticulously update their play counts, ratings, and more across your computers, SuperSync has your back.C. Start the SyncTo sync your library, install and launch SuperSync on your work machine, then turn on sharing and connect to your home computer. This is easiest (and fastest) on a local network, but you can sync your music over the internet by manually forwarding ports on your home router, or by using a UPnP (Universal Plug and Play) router and letting SuperSync do the work for you.When the syncing starts, SuperSync's interface gets pretty busy.Once you get both computers talking to each other, you can synchronize your entire library in one go, sync individual files, or transfer albums, artists, and whole genres at once. You can even sync your playlists--both their music files and the lists themselves in the iTunes sidebar. Naturally, files added to iTunes on your work computer can be synced back to your home Mac. Just finish your download in iTunes, then phone home with SuperSync. New files will be noted automatically and can be transferred with a click.35. Hot FlashMy MacBook Pro has been acting strangely. It will become sluggish, get hot, and the fans will come on at full speed. Activity Monitor shows that a process called “PTMD” is taking over 60 percent of my CPU. How do I prevent PTMD from taking over my Mac?This may not be a common question, but it certainly is a burning one! According to Apple’s Mac OS X Reference Library, PTMD stands for “platform thermal monitor daemon,” and it communicates any OS notifications effecting thermal conditions to your hardware. This daemon is supposed to automatically quit itself when it’s done communicating, but apparently your Mac erroneously thinks that its thermal conditions are continuously changing, so it’s trying to let your hardware continuously know this incorrect information.This seems to be a new problem that has cropped up for some users in Mac OS 10.6.3, so hopefully it will be fixed in a future update to the operating system. In the meantime, you can manually quit out of PTMD in Activity Monitor (launch it from your Utilities folder) whenever it starts acting up. You may also try resetting your Mac’s System Management Controller, which is responsible for thermal management (follow the directions here).36. It's a RAIDI have Apple’s RAID card in my Mac Pro, and it always pops up this error message: “Write cache disabled due to insufficient battery charge.” But...what is a RAID card, and what should I do?Apple's Mac Pro RAID Card improves RAID performance and reliability.RAID stands for Redundant Array of Independent/Inexpensive Disks, and it’s a tech that lets you combine multiple hard drives so they appear as one. RAIDs can either be mirrored or striped--in the first, each drive is an exact copy (or mirror) of the other drives, so if one fails, you’ll still have all of your data intact on another (known as redundancy). If you configure your drives as a striped RAID, the storage space of all of your drives is added together into one larger drive. This will give you increased performance and increased storage space, but no redundancy unless you’ve configured your RAID with parity handling (which uses a portion of each drive to hold identical copies of data from one of the other drives). RAIDs can be controlled by software like Apple’s Disk Utility or the excellent SoftRAID ($129, softraid.com), or they can be controlled by hardware like your RAID card. The main advantages of a hardware-controlled RAID are increased performance and reliability. With the error message you’re receiving, it sounds like the battery on your RAID card has died, so take it into Apple to get replaced.37. iPad 2What upgrades will we see in the next version of the iPad? (We emailed a trio of well-known tech experts for their predictions.)Daniel LyonsNewsweek"I'd guess the following:» Front-facing camera for videoconferencing» Multitasking (duh, already announced)» Higher-resolution screen» No Flash» Gorgeous ads that will change your life» Unicorn tears"Christopher NullYahoo! News, Technology"Dual cameras--a front-facing camera for videoconferencing will be huge for opening up a whole new market for the iPad."Dylan TweneyWired"One of the things most obviously missing from the current iPad is a webcam. This would instantly transform the iPad into a videophone, and its size—just slightly bigger than the human face—would be perfect for face-to-face video chats. It’s also likely that the next iPad will have more memory and a faster processor. If we’re lucky, it might have an HDMI port too, so you can hook it up to a TV to show off photos, videos, and apps. One thing it definitely won’t have, though, is support for Adobe Flash. That door is closed, probably forever."38. Mac Van WinkleWhen I wake my MacBook Pro from sleep, it doesn’t connect to my Wi-Fi. Sometimes it even forgets the Wi-Fi password. How the heck do I get it to remember?First, check out the extensive troubleshooting steps that we gave in Question #2 to see if any of those ideas solve your problem. Beyond that, your problem may be caused by one of the following issues:» Two Wi-Fi networks with the same SSID (wireless network name). For example, do you connect to one wireless router that’s named “Linksys” at work and then another router that’s named “Linksys” at home? If so, your Mac may be trying to apply the password from one router to the other router. Rename one of the wireless networks.» Keychain problems. Launch Keychain Access (in Utilities) and delete any AirPort Network password entries for the wireless networks that are giving you problems.» Preferred Networks problem. Go into your Network System Preference, click on AirPort, then the Advanced button, then the AirPort tab. Delete any unused networks, and drag your current network to the top of the list.» Corrupt preference file. Trash the file located at Macintosh HD/Library/Preferences/SystemConfiguration/com.apple.airport.preferences.plist and restart your Mac.» Security incompatibilities. Try changing the type of wireless security on your router (for example, WPA instead of WEP).» Wireless interference. Turn on interference robustness on your router or change the wireless channel.» Your system may need a general maintenance. Run Disk Warrior on your machine, repair permissions with Disk Utility, empty the caches, and run the UNIX maintenance scripts with Cocktail.39. Style ManualWhat exactly does Steve wear on a daily basis?We asked our team of fashion experts, and they said, “The same dang thing no matter what.” So we made them stalk the streets of Cupertino and watch hours of keynote footage to bring you the scoop on Steve’s sartorial secrets. That’ll show ’em.Next page: Answers Guide continued >>40. Sad MacMy iMac flat-out freezes when I try to wake it from sleep. I ran DiskTools Pro, which verified and repaired my hard drive, but it still hangs after waking from sleep.This is often a symptom of a failing graphics card or a failing logic board inside your Mac, in which case you would need to take your Mac into an Apple Authorized Service Provider for repair. However, before assuming the worst, you can perform a series of basic troubleshooting steps to rule out other variables that may be causing this symptom.» External devices: When your Mac fails to wake from sleep, try unplugging any external hard drives or peripherals to see if doing so makes your Mac suddenly wake from sleep. If so, those external devices may be to blame. » RAM: You may also have bad RAM inside your machine. You can try to pinpoint bad RAM by either removing one of your RAM chips and see if the problem continues, or by running the Apple Hardware Test to see if it can identify any bad RAM. To run the Apple Hardware Test, take a look at the DVDs that came with your Mac; one of them will say that the Apple Hardware Test is on it. Insert that DVD and restart your Mac while holding down the D key on your keyboard. » Reset your Mac’s System Management Controller (get instructions here).Next, try to rule out the software problems: » Trash the following files and then restart your Mac: Macintosh HD/Library/Preferences/SystemConfiguration/com.apple.AutoWake.plist and Macintosh HD/Library/Preferences/SystemConfiguration/com.apple.PowerManagement.plist » Reboot your Mac in single-user mode and run fsck (file system check)--get instructions here. » Back up your Mac, then erase and install Mac OS X.If all of these steps fail, it's time, sadly, to bring your Mac into an Apple Authorized Service Provider.41. Stop TimeWhen Time Machine is running, my Mac virtually comes to a stop. What is happening, and what should I do?Any time an application such as Time Machine is actively reading or writing to a hard drive, you may notice a tiny bit of a speed loss if you’re also trying to access your hard drive as well because the read/write heads take time to physically move to different locations on the hard drive platter.However, the key phrase is “a tiny bit of a speed loss,” meaning that the speed loss should be negligible to most computer users. Time Machine is designed to be fast and extremely lightweight, so if your computer is actually coming to a standstill, then something else is going on. The best way to troubleshoot this is by eliminating variables. First, make sure that you do not have any virus software scanning your backup drive. This is a known factor that could slow down your Time Machine backups to a crawl and that may affect your computer’s overall speed as well.Then, eliminate the possibility that your backup drive has a hardware problem by swapping it out with a different backup drive. If you don’t have another drive handy, a utility such as Drive Genius ($99, prosofteng.com) or Disk Warrior ($99, alsoft.com) can help you sniff out failing hard drives. Your backup drive must also be partitioned properly, as explained at tinyurl.com/3zne68.Next, use a different backup program like ChronoSync to see if the slowdowns continue. If they do, ChronoSync will let you see which file is actively being backed up while the problem is happening. It could indicate a problem with that particular file or with your internal hard drive.Other than that, you can try some general tips to speed up your Mac overall: Upgrade from Leopard to Snow Leopard; purchase faster internal and external drives (7200 RPM or SSD); use a faster connection interface (eSATA or FireWire 800); add more RAM to your Mac; and turn off hard disk sleep in the Energy Saver System Preference (this last one has a huge impact if your hard drive is powered via USB only and has no separate AC power).42. Display DespairWhy has Apple used so many display interfaces recently, and is the current Mini DisplayPort standard the best tech for the job?Mini DisplayPort meets VGA with this adapter.Apple’s flirtation with different video interfaces makes it seem like a puppet of the International Dongle Cartel, but it’s really all about doing more with ever-shrinking video ports. That includes today’s Mini DisplayPort, which can carry video and audio and connects to VGA, DVI, or HDMI displays at resolutions up to 2560x1600. We’re not sure if that makes it the best technology, but if it lets us carry just one small adapter that works on both MacBooks and iMacs, we’re happy.43. Feelin' SocialDoes Apple have a Twitter account or Facebook page of any sort whatsoever?YouTube has your favorite Apple commercials.Steve may be cool with answering emails, but the company isn’t too keen on Twitter. There is no official Apple Twitter account. Facebook is a bit more complicated. While Apple hasn’t set up an official company page, it has created an App Store Facebook page: facebook.com/AppStore. Our preferred destination, though, is the Apple YouTube channel, which lets us check out all of our favorite Apple commercials: youtube.com/apple.44. Feelin' BluWhen will Apple include USB 3.0 and Blu-ray in Macs? What’s taking so long?USB 3.0 gear is already trickling onto the market, so it’s probably just a matter of time before the first computers sporting the blazing new standard roll out of Cupertino. Unfortunately, Blu-ray is another story. Apple’s interest in promoting its HD iTunes movie downloads and Steve’s declaration that bringing Blu-ray to the Mac is “a bag of hurt” don’t bode well for Blu’s chances on the Mac.45. Photo DownloadsThere seems to be no way to download my photos from my iPhone directly to my Mac without using iPhoto. Even then, I have to drill down through some crazy iPhoto directories in the Finder just to copy the photos somewhere else. Can’t I just pull these photos off my iPhone and put them wherever I want?Any photos that are in iPhoto can be easily and quickly copied somewhere else on your Mac simply by dragging and dropping them out of iPhoto. For even more control over the size, format, and name of your photos, use the File > Export command in iPhoto. You don’t need to--and you really shouldn’t--be drilling down into any iPhoto directories on your Mac.Now, onto your next question of bypassing iPhoto altogether. In Mac OS 10.6, the Image Capture application gives you a significant amount of control over what happens when you connect your iPhone. If you have multiple cameras or iPhones, Image Capture even lets you set different preferences for each individual camera.Image Capture is the place to go to directly download photos from your cameras or to set what happens whenever you connect your cameras.You could have your iPhone launch Image Capture itself, which lets you manually download your photos into the directories of your choice and then delete those photos from the iPhone. You could have your iPhone launch Preview, which lets you import iPhone photos from the File menu. You could have your iPhone run an AppleScript.But perhaps best of all, your iPhone could launch AutoImporter, a hidden application that automatically imports photos to the directory of your choice, without you intervening at all. It’s located at Macintosh HD/System/Library/Image Capture/Support/Application/AutoImporter, and you can set this application’s preferences by choosing AutoImporter > Preferences.46. Tame MobileMeI have four Apple devices: two MacBooks, an iPhone, and an iPad. It would be wonderful if MobileMe would do its job and sync all of my calendar and contact information, but I continually have glitches. One of the devices will often stop syncing, and then I have to wipe out data and start all over again. Is there any way to alleviate these problems?We’ve heard from an Apple support representative that syncing problems with MobileMe are very common because the MobileMe servers are not yet robust enough to handle more than 1,000 synchronizations before everything needs to be reset from scratch again. While 1,000 synchronizations might sound like a lot, consider that a sync takes place every single time you make a change to a contact or a calendar. The good news, however, is that this same representative told us that Apple is aware of its MobileMe syncing shortcomings and is continuously working to increase the competency of its servers.In the meantime, if you want to stick with MobileMe syncing, your best bet for solving the glitches you’re experiencing would be to follow our extensive guide from our November 2009 issue (or find it online here--scroll down to #37) on how to reset your MobileMe syncing from scratch on all of your devices.Alternatively, you may want to ditch MobileMe altogether and explore alternatives such as the web-based calendaring and contact solutions from Google, which can synchronize to your iPhone and iPad using Google Sync (google.com/mobile/sync). On your Mac, you can synchronize to Google using Spanning Sync ($25 for one year, spanningsync.com) or use the built-in (but more limited) syncing tools within Snow Leopard’s Address Book and iCal.If you have an extra Mac that you can use as a server machine, you can even take syncing into your own hands by using a product like Apple’s Snow Leopard Server ($499, apple.com) or the outstanding Kerio Connect ($540, kerio.com).47. The Other TeamI’m running Windows 7 on my Mac using Boot Camp. How do I maintain my computer so both the Mac and Windows platforms stay healthy? And how can I make a clone of my computer that captures both?For tips on how to keep your Windows 7 partition healthy, you’ll want to turn to our sister magazine Maximum PC (this is a good place to start), where you’ll find the experts on all things PC-related. Although conventional wisdom about PCs dictates that you’ll want to defragment your Windows hard drive regularly and immediately install antivirus software on your Windows partition, those are two things that Mac users are not required to do.Your Mac will continue to maintain its health as long as all those hundreds of thousands of Windows viruses can’t reach your Mac files from within the Windows 7 environment. And they won’t be able to since Boot Camp only allows you to read your Mac partition but not write to it.If you gotta run Windows 7, Boot Camp can get it done on your Mac.However, if you install a program like MacDrive 8 ($49, mediafour.com), you’ll have full read and write access to your Mac partition...and so will all those Windows viruses. So be doubly sure to have antivirus software on your PC side.To clone your entire computer, you’ll need to make two clones: one for your Mac partition and one for your Windows partition. For the Mac partition, use a tool like SuperDuper ($28, shirt-pocket.com) or Carbon Copy Cloner (donations requested, bombich.com). For your Windows partition, we recommend Winclone (donations requested, twocanoes.com).48. Log Me OutMy iMac has separate user accounts for my wife and me, plus a Guest Account for when we have parties and people are drawn to the 27-inch screen to play. Can the Mac automatically return to the login screen after some period of inactivity? I don’t want guests to have access to our accounts, and I don’t want my wife to have to remember to log out when she’s finished. I just want it to go back to the login screen to force the next person to log in as a user or guest.No problem--head to System Preferences > Security and check the box for Log Out After X Minutes of Activity, setting X to be any number you like. While you’re there, make sure Disable Automatic Login is checked too. That way, the login screen always appears when you start up, instead of a default administrator account.The auto-logout option is in System Preferences > Security.It’s also easy to lock down the Guest Account with System Preferences > Parental Controls, which lets you select which applications will be available. By default any files in a Guest Account’s Home folder are deleted when they log out, but you could park an alias in the Dock to a shared folder on your hard drive, called, say, “Save Stuff Here.” While you’re sprucing up the Dock, add some big, pretty icons for party-startin’ apps like Photo Booth and Camera Bag.Set up a Guest Account with System Preferences > Accounts, then manage--or spy on--it with Parental Controls.49. SilenceHow do I disable voice control on my iPhone 3GS? I never use it, and it's annoying when it's in my pocket and accidentally activates.Good news: You can shut off Voice Control dialing. Bad news: Voice Control everything else stays on. To shut down Voice Control dialing, you need to turn on the Passcode Lock option for your iPhone. To do this and turn off Voice Control Dialing, navigate to Settings > General > Passcode Lock. Once you turn on Passcode Lock, you can turn off Voice Dial.50. Behind the Black ShirtWhat does it take to become a Genius Bar technician?There are fewer great occupations in life than working at the Genius Bar. Think about it: When someone asks you what you do for a living, you get to tell them that you’re a Genius. On top of that, you get to manhandle Apple computers all day long, dealing with situations like figuring out what in the heck is going on with a MacBook that a carpenter impaled with his drill (remember to tell him it’s no longer under warranty). Check out our handy chart to see what it takes to become a Genius Bar employee.A. Get Smart!First things first: You gotta have plenty of knowledge about past and present Apple products. Geniuses must know hardware ranging across entire generations of Apple products, as well as software offered for all of the latest operating systems. After all, you never know what to expect when you work at the bar. For all you know, a customer might bring in their Performa 460 and ask you to transfer their hard drive data to one of those newfangled Mac Pros.B. Be Happy--and DiscreetEmployees at the Apple Store must be like employees at Disneyland--you’re in the Happiest Place on Earth, so smile…and keep your lips zipped tight about any advance knowledge of upcoming Apple products you might have. Or else.C. Magic HandsBefore you can get your hands on customers’ gear, you need to get trained. A lot. Applying to be a Genius begins with a battery of tech questions--and we’re not talking the ins and outs of GarageBand, either. Applicants are expected to have deep knowledge about how to diagnose and fix serious hardware and software issues--after all, most of their job involves coping with damaged or seriously broken gear. Survive that hurdle, and it’s off to Cupertino for four weeks of sessions that include acquiring three Apple certifications (OS, Desktop, and Portable) and practice time with fake customers who are really good at being a pain in your backside. After that, the apprenticeship continues in a real live Apple Store for as much as another month before you become true blue Genius material.D. Black is BossThe shirt color is an essential part of working in the Apple store. The shirt depicts what department you work in and makes it so that customers know who exactly the Geniuses are who can help them with their waterlogged iPhone.E. Load-BearingCan you diagnose a problem and solve it within 15 minutes? The Geniuses at the Bar can. Appointments taken at the back of the store are only supposed to take as long as it takes to get you halfway through your favorite sitcom, which ensures that even stores with heavy traffic volumes have a chance to help everyone out.
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Wall Street Breakfast: Must-Know News
MSFT, Yahoo reach search deal. At long last, sources say Microsoft (MSFT) and Yahoo (YHOO) have reached a search deal and will announce it within the next 24 hours. Yahoo will use Microsoft's Bing search-engine technology on its own sites, including the Bing brand, and will supply search text ads on its sites and some of Microsoft's. The deal appears to be structured as a revenue share with no upfront fee, with Yahoo taking 110% the first two years and 90% in the third. The deal is on a smaller scale than previously envisioned, but both Microsoft and Yahoo are hoping that a combined attack will be more effective against Google (GOOG). UPDATE: Microsoft, Yahoo officially announce the deal. Premarket: MSFT +0.8%, YHOO -5.8% (8:30 ET). Say-on-pay makes headway. A congressional committee approved a bill that would put new restrictions on executive pay, giving shareholders the right to cast non-binding annual votes on executive compensation and special pay packages, and enabling regulators to ban pay structures that incentivize inappropriate risk-taking. The House of Representatives is expected to vote on the measure on Friday. Santander plans bank IPO. Banco Santander (STD) will spin off its Brazilian unit in an initial public offering that could raise at least $3B, creating one of the biggest publicly listed banks in Latin America. The listing will likely occur in the next three months. Nasdaq backs flash trading ban. As the debate on flash trading heats up, Sen. Charles Schumer said the Nasdaq Stock Market supports a ban on the trading practice and only 'reluctantly' started offering flashes early last month. Meanwhile, the SEC was apparently investigating the practice even before Schumer's letter calling for action, and may move to ban flash trading 'within the next couple of weeks.' Sprint buys Virgin Mobile. Sprint (S) agreed to buy Virgin Mobile USA (VM) for $5.50/share ($483M) in an all-stock deal, and will retire $205M of Virgin's debt. Sprint already owns 13.1% of Virgin, which offers cheap prepaid wireless plans. Sprint is hoping the cheaper, non-contract service will help stem a tide of customer defections. IBM buys software maker. IBM (IBM) will buy SPSS for $1.2B, a 42% premium on SPSS' closing price on Monday. The deal, the latest in a series of IBM acquisitions, expands IBM's software portfolio and is a further sign of improvement in the technology sector deal market. The deal should be completed by year-end. NJ sues Merrill. New Jersey is suing Merrill Lynch, alleging the firm sold the state's investment division $300M in preferred stock based on misleading information. New Jersey officials said if the state's investment unit "had known Merrill's true financial condition, it would not have participated in the January 2008 offering and would not have agreed to a conversion in July 2008." GM returns to car loans. After a year-long hiatus, General Motors plans to get back into the car-leasing business and is said to be eyeing August 1 as its re-entry date. GM has said credit availability is still hurting auto sales, and that its exit from the leasing business forced many customers to defect to other automakers. Rivals including Ford (F) and Toyota (TM) have scaled back their leasing but haven't pulled out of the business entirely. Apple bars Google Voice app. Apple (AAPL) banned two iPhone applications based on Google Voice (GOOG) as the rivalry between the two tech giants grows. An Apple representative said some of the applications offered functions too close to what the iPhone already provides. American Air expects alliance approval. American Airlines (AMR) said it expects to win approval by October to form an alliance with British Airways (BAIRY.PK) and Iberia. The airline is betting on intra-alliance competition and global partnerships to help it survive. KKR preps Dollar General IPO. Kohlberg Kravis Roberts is reportedly in advanced preparations for an initial public offering of Dollar General and will also serve as one of the lead underwriters of the deal. It marks the first time KKR will underwrite one of its own IPOs as it tries to strengthen its reputation ahead of its own planned listing. SEC files fraud charges. The SEC filed suit against four individuals, accusing them of fraud in connection to over $197M raised from at least 900 investors nationwide which was funnelled to a commercial real estate venture. The SEC contends the defendants made "material misrepresentations to investors," including false claims about the use of the funds and the safety of investments. Home prices improve (.pdf). The S&P/Case-Shiller 20-City Home Price Index was -17.1% in May vs. last year, narrower than last month's 18.1% drop, and the fourth monthly improvement in a row as "the pace of descent in home price values appears to be slowing." The 0.5% month-on-month increase was the first uptick in three years. Consumer confidence. Conference Board's July Consumer Confidence came in at 46.6 vs 49.0 consensus, down from 49.3 in June. The decline was aggravated by a worsening job market, as the percentage of consumers claiming jobs are hard to get rose sharply. According to ABC's poll, consumer confidence registered at -47, up from last week's -50 and breaking the -50 threshold for the first time since mid-June. Twenty-six percent of Americans say it's a good time to buy things, up from 22% last week, while 44% rate their personal finances positively. Retail sales. Chain store sales fell 1.6% in the first three weeks of July, Redbook said, worse than the -0.9% expected. According to ICSC, weekly sales were up 1%, but July sales will be off around 5.5% Y/Y with "leaner clearance than last year hurting the reported sales pace." Earnings: Wednesday Before Open American Tower (AMT): Q2 EPS of $0.14 misses by $0.03. Revenue of $423M (+7.5%) vs. $414M. (PR) ArcelorMittal (MT): Q2 net loss of $792M ($0.57/share) vs. +$5.84B a year ago and vs. consensus of +$336M. Sales of $15.2B (-60%). Sees Q3 Ebitda of $1.4-1.8B. Says it achieved annualized fixed-cost cuts of $8.4B by the end of Q2. Shares -4.2% in Amsterdam. (Bloomberg) Arrow Electronics (ARW): Q2 EPS of $0.31 beats by $0.02. Revenue of $3.4B (-22%) in-line. (PR) Brookfield Properties (BPO): Q2 FFO of $0.38 beats by $0.03. Revenue of $619M (-13.5%) vs. $527M. (PR) Coca-Cola Enterprises (CCE): Q2 EPS of $0.67 beats by $0.16. Revenue of $5.9B (-0.4%) vs. $6B. Issues upside EPS guidance for FY '09 of $1.44-1.49 vs. $1.33 consensus. Shares +5.9% premarket (8:00 ET). (PR) EQT Corp. (EQT): Q2 EPS of $0.20 misses by $0.03. Revenue of $238M (-29%) vs. $236M. (PR) General Dynamics (GD): Q2 EPS of $1.61 beats by $0.04. Revenue of $8.1B (+11%) in-line. Shares +2% premarket (8:00 ET). (PR) Hecla Mining (HL): Q2 EPS of $0.00 beats by $0.02. Revenue of $75M (+10.5%) vs. $53M. Shares +2% premarket (8:20 ET). (PR) Hess (HES): Q2 EPS of $0.31 beats by $0.30. Revenue of $6.8B (-42%) vs. $7.4B. Shares +1.6% premarket (8:00 ET).(PR) Honda (HMC): FQ1 net profit fell 96% to 7.56B ($79.9M), vs. consensus of -56.4B, and vs. a FQ4 net loss of 186.1B. Sees full-year earnings of 55B, down 60% from last year, but 38% higher than its previous outlook of 40B. Revenue of 2T (-30%). (WSJ) Hospira (HSP): Q2 EPS of $0.73 beats by $0.13. Revenue of $957M (+6.1%) vs. $878M. (PR) IAC/InterActiveCorp (IACI): Q2 EPS of $0.02 misses by $0.07. Revenue of $340M (-4%) vs. $335M. Shares +0.5% premarket (8:10 ET). (PR) Jones Apparel Group (JNY): Q2 EPS of $0.29 beats by $0.22. Revenue of $804M (-3%) vs. $777M. Shares +9.5% premarket (8:10 ET). (PR) MeadWestvaco (MWV): Q2 EPS of $0.22 vs. consensus of $0.01 (may not be comparable). Revenue of $1.4B (-16%) vs. $1.5B. (PR) Medco Health Solutions (MHS): Q2 EPS of $0.69 beats by $0.04. Revenue of $14.9B (+17%) vs. $14.5B. (PR) Moody's (MCO): Q2 EPS of $0.43 beats by $0.03. Revenue of $451M (-7.6%) vs. $427M. (PR) New York Community Bancorp (NYB): Q2 EPS of $0.16 vs. consensus of $0.25 (may not be comparable). Non-performing assets of $341.6M at the end of June, representing 1.04% of total assets, vs. $176.8M, or 0.55% of total assets, at the end of March. (PR) Nissan (NSANY): FQ1 net loss of 16.5B vs. a net profit of 52.8B a year ago, and vs. consensus of -108.5B. Last quarter Nissan posted a 276.9B loss. Sales of 1.51T (-36%). Still sees full-year loss of 170B. Sources say Nissan will announce today a new China plant capable of producing 240,000 vehicles/year. (WSJ) Penske Automotive Group (PAG): Q2 EPS of $0.22 beats by $0.07. Revenue of $2.3B (-30%) vs. $2.4B. (PR) Praxair (PX): Q2 EPS of $0.96 misses by $0.03. Revenue of $2.3B (-26%) vs. $2.1B. (PR) Qwest Communications International (Q): Q2 EPS of $0.13 beats by $0.03. Revenue of $3.1B (-9%) in-line. (PR) SAP AG (SAP): Q2 net profit of €423M vs. €408M a year ago and consensus of €385M. Revenue of €2.58B (-10%) vs. €2.64B. Software revenue of €543M (-40%) vs. consensus of €556M. Operating margin 27.7%. Sees full-year operating margin of 25.5-27%, up from previous guidance of 24.5-25.5%. Shares +1.8% in Frankfurt. (DJ) Sealed Air (SEE): Q2 EPS of $0.34 in-line. Revenue of $1B (-20%) vs. $1.1B. (PR) Scotts Miracle-Gro Company (SMG): FQ3 EPS of $2.32 beats by $0.07. Revenue of $1.3B (+9%) in-line. (PR) Sprint Nextel (S): Q2 EPS of -$0.13 misses by $0.11. Revenue of $8.1B (-10%) in-line. (PR) Wyndham (WYN): Q2 EPS of $0.41 beats by $0.04. Revenue of $920M (-19%) vs. $917M. Issues downside Q3 EPS guidance of $0.53-0.57 vs. $0.58 consensus. Issues in-line guidance for FY '09, sees FY '09 revenue of $3.5-3.9B vs. $3.6B consensus. Earnings: Tuesday After Close American Financial Group (AFG): Q2 EPS of $1.09 beats by $0.16. Revenue of $1.1B (+8%) vs. $815M. (PR) Brandywine Realty Trust (BDN): Q2 FFO of $0.56 beats by $0.10. Revenue of $146M (-3%) in-line. Raises full-year FFO to $1.75-1.80 from $1.60-$1.74, vs. $1.71. (PR) Carter's (CRI): Q2 EPS of $0.23 beats by $0.17. Revenue of $318M (+5%) vs. $300M. Sees Q3 EPS growth in mid to high single digits. (PR) Chicago Bridge & Iron (CBI): Q2 EPS of $0.45 beats by $0.05. Revenue of $1.2B (-14%) in-line. (PR) Dreamworks Animation SKG (DWA): Q2 EPS of $0.30 beats by $0.14. Revenue of $132M (-7%) vs. $117M. (PR) Fidelity National Information Services (FIS): Q2 EPS of $0.42 beats by $0.06. Revenue of $835M (-4%) vs. $832M. Raises full-year EPS view to $1.71-1.75 vs. $1.62. (PR) FMC Technologies (FTI): Q2 EPS of $0.84 beats by $0.23. Revenue of $1.1B (-6%) in-line. Sees full-year EPS of $2.55-2.65 vs. $2.36. (PR) Hertz Global Holdings (HTZ): Q2 EPS of $0.12 beats by $0.06. Revenue of $1.8B (-23%) in-line. (PR) Integrated Device Technology (IDTI): FQ1 EPS of $0.02 beats by $0.02. Revenue of $116M (-38%) vs. $113M. (PR) Life Technologies (LIFE): Q2 EPS of $0.79 beats by $0.13. Revenue of $833M (+126%) vs. $803M. Sees full-year EPS of $2.70-2.80 vs. $2.63. (PR) Massey Energy Company (MEE): Q2 EPS of $0.24 beats by $0.08. Revenue of $698M (-16%) vs. $661M. (PR) McKesson (MCK): FQ1 EPS of $1.06 beats by $0.20. Revenue of $27B (flat) in-line. (PR) Nalco Company (NLC): Q2 EPS of $0.11 misses by $0.13. Revenue of $913M (-14%) vs. $950M. (PR) Norfolk Southern (NSC): Q2 EPS of $0.66 beats by $0.02. Revenue of $1.9B (-33%) vs. $2.1B. (PR) Panera Bread Company (PNRA): Q2 EPS of $0.65 beats by $0.01. Revenue of $331M (+3%) in-line. Company targets 15-20 new unit openings in Q3. (PR) Parametric Technology (PMTC): FQ3 EPS of $0.03 misses by $0.13. Revenue of $226M (-17%) vs. $223M. Sees Q4 EPS of $0.25-0.30 vs. $0.31. (PR) Psychiatric Solutions (PSYS): Q2 EPS of $0.63 beats by $0.07. Revenue of $471M (+6%) vs. $469M. Reaffirms full-year EPS of $2.24-$2.32 vs. $2.23. (PR) Questar (STR): Q2 EPS of $0.54 in-line. Revenue of $613M (-26%) vs. $525M. (PR) SBA Communications (SBAC): Q2 EPS of $0.25 beats by $0.42. Revenue of $136M (+22%) vs. $137M. (PR) STMicroelectronics (STM): Q2 EPS of -$0.36 misses by $0.04. Revenue of $2B (-16%) vs. $1.8B. Sees Q3 revenue of $2.07B-2.27B vs. $2.02B. (PR) Superior Energy Services (SPN): Q2 EPS of $0.35 misses by $0.09. Revenue of $361M (-21%) vs. $392M. (PR) TECO Energy (TE): Q2 EPS of $0.29 beats by $0.04. Revenue of $825M (-7%) vs. $864M. (PR) THQ (THQI): FQ1 EPS of $0.10 beats by $0.18. Revenue of $244M (+77%) vs. $203M. Sees Q2 revenue of $85M-95M vs. $123M. (PR) Total System Services (TSS): Q2 EPS of $0.27 in-line. Revenue of $415M (-4%) vs. $401M. Sees full-year decline in revenues of 3-5% and in net income of 11-13%. (PR) Trimble Navigation (TRMB): Q2 EPS of $0.31 misses by $0.01. Revenue of $290M (-23%) vs. $300M. Sees Q3 EPS of $0.25 vs. $0.27. (PR) Western Digital (WDC): FQ4 EPS of $0.76 beats by $0.48. Revenue of $1.9B (-5%) vs. $1.6B. (PR) XL Capital (XL): Q2 EPS of $0.96 beats by $0.34. Revenue of $1.73B (-19%) vs. $1.71B. (PR) Today's MarketsAsian markets were broadly down, but Europe is off to a strong start. U.S. futures have dipped into negative territory.
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Microsoft's Zune, Vista, and Windows Mobile 7 Strategy vs the iPhone
Daniel Eran Dilger What secret partner has Microsoft discovered to bail water from the deck of Zune and its Zune Marketplace music store in a last ditch attempt to take on Apple's iTunes, the iPod, and iPhone? Microsoft's own Windows Mobile, of course, with some help from Windows Vista! Who Else Will Help Zune? Certainly not Nokia, as one Zune fansite tried to suggest last week. Nokia has nothing to gain by promoting the Zune. A more credible sounding rumor, as long as we're inventing stuff, would be to instead suggest that it could be Sony Ericsson that is interested in putting the Zune software on its new phones. At least Sony has already demonstrated its complete failure at selling music on its own, and actually has a Windows Mobile phone in the works. The simpler reality is that Sony Ericsson may have no choice in the matter. Microsoft is clearly out to wed the Zune with Windows Mobile in a effort to get the two failures to prop each other up in its “I'm not dead yet!” fight against the iPhone. Microsoft is likely to make inclusion of its Zune Marketplace a mandatory feature that its Windows Mobile partners will have to swallow, just as it forced its PC licensees to bundle its Internet Explorer browser and later Windows Media Player, while prohibiting them from seeking their own bundling deals with other companies. Microsoft took quick steps to block Compaq's licensing of QuickTime, for example. Those deals were bad for HP, Compaq, Dell, and the other PC makers, bad for competition within the tech industry, and subsequently bad for consumers. However, they did enable Microsoft to use its powerful Windows monopoly position to push proprietary standards and or anti-interoperable technologies designed to expand its monopolized control, while making big money selling Windows in a market that lacked any alternatives. Will Nokia Rescue Microsoft’s Zune? Haha No. Apple in the Web Browser Wars: Netscape vs Internet Explorer Microsoft's Plot to Kill QuickTime A Lot Has Changed. This time around however, all Microsoft has to leverage is Windows Mobile, a struggling platform with little respect in the industry, now in a distant third place. Further, the technology Microsoft is trying to push is essentially its Windows Media DRM, which has already been swept up and trashed by Apple's iTunes, QuickTime, and the iPod. The dismal fate of Windows Media was sealed with the failure of PlaysForSure. The Zune's new, albeit incompatible, reincarnation of Windows Media DRM never stood any chance of making any headway. However, the most problematic part of Microsoft's strategy of pushing its Zune Marketplace store on its Windows Mobile partners is that music stores don't make money. Apple's iTunes Store is the biggest online music store on Earth, and does tremendous volumes of sales. Still, Apple reports minimal profits from the store. It recently warned its investors that it's now selling so much through iTunes that the low profit, high volume venture may have a negative impact on the company's overall profit margins. As problems go, that's certainly a nice one to have. Apple is not at all worried about turning a big profit with iTunes because it runs the store exclusively with the intent of ensuring new content for the iPod, iPhone, and Mac. That in turn sells its hardware. However, Microsoft doesn't have hardware sales to nurture. It has barely sold two million Zune units, many at fire sale prices (compared to 150 million iPods, 93 million of which have been sold since the Zune's release). It now faces impossible odds in tilting against the momentum of iTunes' rapidly spinning windmills, with no possible upside in terms of eventual music store profitability. There's simply no way that any amount of investment in the Zune Marketplace could deliver profits, because Microsoft is competing against Apple's non-profit motivation behind iTunes. Further, Windows Mobile is similarly a big loser with no potential because Microsoft has little ability to profitably license its mobile software. It's competition is the iPhone OS, which Apple develops for free to sell iPhone hardware (Microsoft does not sell its own phone hardware); RIM's mobile OS, which is also free for BlackBerry hardware; the Symbian OS, a partnership between hardware makers; and various mobile distributions of Linux, including Google's Android, all of which are also run as profitless ventures to support hardware sales (or in Google's case, service sales). The Great Google gPhone Myth Why Microsoft’s Zune is Still Failing 10 FAS: 7 - Apple’s Hardware and Dvorak’s Microsoft Branded PC Good Money After Bad. All that unpleasant reality hasn't phased Microsoft. Its executives haven't found a way to make money in consumer electronics yet, and the company's attempts just keep getting more and more expensive. Barron's recently featured the speculation of one Microsoft investor who hoped the company would spin off its hemorrhaging online services division as well as its profitless entertainment and devices unit, which includes the Zune, Xbox, and Windows Mobile. The investor calculated the value of Microsoft's other businesses (its high profit Office, Windows, and server divisions) and decided that the market wasn't assigning any value at all to Microsoft's consumer electronics and services products divisions. No wonder; they're nothing but a huge drain on Microsoft! Even so, the investor seemed to think there must be some value to obtain from selling off the black holes, citing the market value of the highly profitable Nintendo. The investor's real intent seemed to be finding a way to “discourage the company from overinvesting in the business.” Microsoft's stock has only appreciated by 6.3% over the last decade. Apple has appreciated 1,822.6% in the same period. Microsoft is trying to develop new markets as Apple has, it's just failing to do so. Microsoft’s Outrageous Office Profits Strength in Bundles. Microsoft has always been interested in promoting its products by using strong ones to prop up weak ones. From the start, it bound its strong Mac apps to the rather weak Windows offering to invent the PC platform, and has since tied Word and Excel to a suite of otherwise fair to marginal apps under the Office banner. Once Windows became established, the company tied in an unfinished, third-rate web browser and was able to rapidly build it into a strong competitor through market inertia. On the server side, Microsoft similarly ties in tragic products into package deals that often (but not always) enable the weak bits to gain some traction. So Microsoft is again working to stitch together its various properties to support each other, but now most all of its recent products are in flames and desperately need reinforcement. There's only so much one failure can do to support another. Even worse, Microsoft's historic strengths are no longer working. The Windows monopoly was supposed to brace up Windows Media Players, Windows Media Center, Windows Mobile, Windows Live Search, Windows Live Soapbox, and a series of other cobranded products that haven't gone anywhere. Office Wars 3 - How Microsoft Got Its Office Monopoly Office Wars 4 - Microsoft’s Assault on Lotus and IBM Why Does Microsoft Really Want Yahoo? Certifiable Failure. Windows itself is now in the throes of crisis, as the failed launch of Vista nearly two years ago has signaled the undoing of Microsoft's ability to rely on its desktop monopoly to advance failures into strength. Is Vista going to put out the Zune's flames by beating with its own flame-engulfed wings? That's part of Microsoft's current strategy, which included rebranding PlaysForSure as 'Certified for Windows Vista.' The Zune is also Certified for Windows Vista, despite not being compatible with the Certified for Windows Vista PlaysForSure. Confused? You needn't be for long, as the remnants of Microsoft's one-time strategy for creating an 'ecosystem of hardware, service, and software partners' to provide choice and freedom in the music industry is pretty much dead now. All of Microsoft's significant PlaysForSure store partners, including AOL MusicNow, MTV URGE, Musicmatch Jukebox, Wal-Mart Music, Yahoo Music, and Microsoft's own MSN Music have now unplugged their PlaysForSure stores, ironically making the brand among the least accurate names for a service ever. The remaining stores making use of PlaysForSure music, principally Rhapsody and Napster, are now on death's door. PlaysForSure video stores such as CinemaNow, which once worked with Microsoft's PlaysForSure-certified Portable Media Players no longer do. Even Amazon's UnBox service, which is supposed to sync with some devices that are PlaysForSure-certified, has not bothered to get certified under Microsoft's program. Incidentally, the failure of Yahoo Music and Microsoft's MSN Music (and the company's outrageous plan to simply unplug its customers from DRM authentication) caused CNET to wonder if Apple might be next in line to make users' music purchases unplayable, echoing the poorly conceived idea that Microsoft's Vista failure, its mobile platform incompetence, and desktop viral malware security crisis all somehow also predict a similar certain doom for Apple at some point in the future. For some reason, CNET saw no connection between the failure of Yahoo and MSN (hint: PlaysForSure), and no reason to speculate about the future of other media stores facing actual failure and likely disbanding in the near future, including Rhapsody, Napster, UnBox and Microsoft's own Zune. Nearly all of the recent DRM deactivation controversies, including Major League Baseball's, have been related to Microsoft's software, although Google decided to similarly to dump users of its paid video when it pulled the plug on Google Video last fall. Rise of the iTunes Killers Myth Forrester Research: Epic Terror of iTunes and Apple TV But Wait, What About This Ecosystem Failure Sounds Familiar? The complete failure of Microsoft's PlaysForSure hardware and software licensing program paints a damning prophetic picture foreshadowing the fate of Windows Mobile. Pundits often dance around this fact by spewing Microsoft's talking points: Window Mobile has lined up scores of hardware partners! Windows Mobile has lots of software partners! Choice is good! Oh wait, that's the same stuff they said about PlaysForSure in explaining why the iPod couldn't stand a chance once Microsoft could deliver its Windows Media Player reference designs and the Windows Media DRM that would enable PlaysForSure stores to open their doors. The only real difference between PlaysForSure and Windows Mobile is that the former was expected to prove that the Windows licensing model would work well among mobile devices, while the latter has already proven for some time now that it can't. Windows Mobile has been a snowball of failure ever since it launched a half decade ago with clumsy-looking phones running buggy, poorly architected software with abysmal battery life that makes the iPhone 3G look exceptional in comparison. Windows Mobile simply shares too much in common with the PlaysForSure failure to escape the event horizon if its blackhole. Pairing software from one vendor to hardware from another is problematic in the PC market, but completely untenable among highly integrated mobile devices. Microsoft tried to blame PlaysForSure incompatibilities on its music store and hardware partners, but the real problem was the model. Microsoft's own software problems didn't help either of course. The issue on Windows Mobile is even more significant because having functional mobile phone service is far more critical than being passively entertained by an MP3 player. Unchecked diversity among the devices of a platform is a bug, not a feature. The mantra of choice and freedom, hailed among Windows enthusiasts and homebrew hackers alike, makes for a great mission statement but in reality delivers products that just don't work. It's great to be able to compile your own servers from free and open source software, but most consumers don't want the accountability that comes along with that freedom when trying to dial 911 from their phone. For that matter they don't even want to troubleshoot the installation of a firmware update, or deal with why software designed for a tall screen looks awful on a square screen. With an integrated product like the iPhone, they can complain to Apple for a fix. With Windows Mobile, you get passed around by Microsoft from the mobile operator to the hardware maker to the third party software developer. Everyone is responsible but nobody is accountable. The Spectacular Failure of WinCE and Windows Mobile Count the Flames of Windows Mobile. And so, in terms of failing platforms, Windows Mobile is closer to PlaysForSure on the flames meter than it is to the only smoldering Vista, which is a moderate success by comparison. If attaching the Zune, Microsoft's phoenix on fire, to Vista's train wreck didn't have any impact on the relative salvageability of either, what will Windows Mobile 7 do for Zune 3 a year and a few months from now in late 2009 at the earliest? That's Microsoft's current schedule, barring any customary delays. By then, Apple will have had the iPhone in international distribution for more than a year, the App Store will be a year and a half old, and the WiFi iTunes Store will be more than two years old. What in Windows Mobile 7 will make a difference for smartphone buyers? According to Microsoft: copycat touch controls hobbled by an interface trying to look like Vista (below, and yes they did spell Internet Explorer wrong, as well as putting a space in ActiveSync), and no doubt a major new push to force Zune Marketplace media sales down the throats of Windows Mobile users in imitation of Apple. Microsoft is no Apple. The problem of course, is that the market for Windows Mobile phones is almost exclusively among corporate IT users, who don't give a rats ass about downloading music from the Zune store. So there's really little potential for cross pollination between Windows Mobile and the Zune. In contrast, Apple originally marketed the iPod and iPhone to consumers, who do buy up music to the tune of billions of tracks every year. Apple now has success to build upon, and has targeted its year-old iPhone platform toward the enterprise, with development tools, a software deployment infrastructure, and management utilities that in most cases meet or exceed what Microsoft has delivered over past decade on WinCE and Windows Mobile. On top of that, the iPhone platform has a far superior, standards-based web browser, development frameworks recognized to be easier to use than Microsoft's mobile .NET, and a core OS that is simply more stable, not to mention a user interface that's designed to look good and be simple to use rather than to match the flashy branding of a failed desktop OS. WWDC 2007: Kevin Hoffman Presents .Net vs. Cocoa The Other Problem: Windows Mobile is Going Down. Anyone banking on Microsoft's promises to deliver Windows Mobile 7 on time by the end of 2009 should also consider the company's track record in delivering Windows Mobile updates. The company initially intended to get Windows Mobile 5 out next to Longhorn [Vista] in mid to late 2004. Windows Mobile 5 was actually released in May 2005, and Vista finally popped out “officially” at the end of 2006, although one couldn't actually buy it until it was relaunched to consumers in early 2007. Even after Microsoft “released” its subsequent Windows Mobile 6 nearly a year later (based upon the same underlying WinCE 5), it took six months or more for many of Microsoft's partners to approve it and set up distribution so that users could actually get the software on their phones. In contrast, Apple releases regular iPhone updates every month or two that are always available to users immediately after their release, directly from Apple. Microsoft doesn't exactly have years of leisure at its disposal. Windows Mobile has already been hit hard by competition from the iPhone and from other rivals, including RIM in the enterprise market and Symbian internationally. That competition has resulted in Microsoft's mobile market share slipping year over year. This year, Microsoft failed to meet its frequently repeated goal of selling “more than 20 million units” through all of its various hardware partners, and instead only sold 18 million. Microsoft senior vice president Andy Lees blew off the missed goal as a “rounding error.” He cited numbers from IDC that indicated Windows Mobile had grown from 11% to just under 13% of the worldwide market for smartphones, growing faster than the overall market, and that unit sales of Windows Mobile phones have both outpaced sales of BlackBerry phones and outsold the iPhone by a factor of two. Windows Mobile misses target Oops, Microsoft Fibbed a Bit There. Canalys reports that Microsoft actually started out with a 23% share of the smartphone market in Q1 2004, which fell to 18% in Q1 2005, then down to 12% in Q1 2006, where it remained in its Q4 2007 figures. Apple ranked at 7% worldwide in Q4 2007, but that was based on sales in one market, of one model, and on one mobile provider, after only being on the market for six months. Smart mobile device shipments hit 118 million in 2007, up 53% on 2006 (Canalys press release: r2008021) If the best Microsoft can do is to claim victory for selling twice as many phones as Apple, worldwide across all of its partners despite having a many years long head start and that great ecosystem of manufacturers behind it, then it should probably just not say anything. Incidentally, with the release of the iPhone 3G, AT&T is reporting having doubled its sales volumes, not to mention all of the other new markets the iPhone 3G is now being sold in worldwide, at half the price of the original model. Within just the US smartphone market, which was Apple's only market last year and is also Microsoft's strongest market for Windows Mobile, the iPhone grabbed a 27% share in its debut third quarter of 2007, and maintained a 28% share in the fourth quarter 2007, behind RIM with 41%, but ahead of Palm at 9%. Adding up all of the Windows Mobile manufacturers selling in the US, Microsoft could only claim to have its software on 21% of the phones sold, a significant step behind Apple. Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007 iPhone Grabs 27% of US Smartphone Market Also, all of these figures bundle in all of the “convergence” Pocket PC mobile devices sold by Microsoft's partners, but none of the iPod touch units Apple sells, which are likely to be in well in excess of its iPhone sales. So Apple's mobile WiFi platform is actually far larger and growing much faster than market statistics companies report under their smartphone category. Anyone hoping that Windows Mobile 7 to going to reverse that trend when it arrives over a year from now is seriously delusional. Did you like this article? Let me know. Comment here, in the Forum, or email me with your ideas. Like reading RoughlyDrafted? 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Why Dan Frommer and Scott Moritz Are Wrong on iPhone Sales
Daniel Eran DilgerSilicon Alley Insider's Dan Frommer says Apple's announcement of reaching its million mark goal in iPhone sales three weeks early is actually bad news for Apple and is convolutedly "below plan." He also says the announcement only props up the speculative conjecture by Scott Moritz of the Street that Apple's iPhones sales are somehow woefully below expectations. They're wrong, here's why.The PremiseFrommer wrote that Apple isn't selling iPhones as fast as planned and is set to only sell around half of its 2008 goal.His premise revolves around the idea that if Apple were selling iPhones at "a constant rate," a million phones in 74 days would be five million per year. However, because it sold over a quarter of those in the opening day and a half at the end of June, Frommer calculates that sales of the remainder in the 72 days since the first of July mean that Apple is only hitting a "3.6 million annual run rate."By the end of 2008, that would only result in 5.8 million units instead of the ten million goal Apple. [Silicon Alley Insider: Apple's iPhone: 1 Million Is Below Plan]Strike One: The Run Rate Myth.The most obvious problem with that idea is the fact that devices don't sell at a constant “run rate." Apple's iPhone sales took off at launch much faster than the original iPod due to the fact that a swell of early adopters were ready to buy it after being convinced over six months of anticipation. At the same time, many potential buyers held off on plans to buy the iPhone until they could read reviews and get a real sense of how it worked. Many were also locked into contracts with Verizon or Sprint. With only six months of advanced notice, it will still be a few more months before the majority of buyers who want an iPhone even get the chance to buy one without having to pay outrageous fees to cancel their existing mobile contract. iPhone sales are also now taking on the network effect of the iPod, as early adopters show their friends. All these factors have difficult to estimate impacts upon sales that make trying to figure a static “run rate? a very simplistic and pointless exercise.However, there is another factor that simply blows the entire idea of a static “run rate? out of the water. Last November, I predicted that sales of the Zune would bomb that winter because Microsoft had failed to critically examine Apple's historical sales patterns. Sure enough, the Zune was thrown against the rocks by Apple's riptide. Frommer's idea ignores that same reality by imagining that iPhone sales will schlep along at a linear pace. Had Frommer tried to calculate an "annual run rate" for the iPod based on a portion of third quarter sales at any point over the last half decade, he would never have been close to accurate. That’s because Apple’s iPod sales roughly triple every winter quarter.In 2002, it sold nearly as many iPods in its winter quarter as it did the first three quarters combined: 219,000In 2003, it actually sold more iPods in its winter quarter than in the first three combined: 733,000In 2004, it again sold more iPods in its winter quarter than in the first three: 4,580,000In 2005, it sold more than 4 million units every quarter, but still sold nearly three times as many in the winter: 14,480,000.In 2006, it sold more than 8 million units every quarter, and then sold over 21 million in the winter quarter.In 2007, it has maintained quarterly sales between 10.5 and 9.8 million per quarter.[Strike 3: Why Zune will Bomb this Winter]Strike Two: The Have it Both Ways Myth.One particularly annoying bit of analysts' talk about Apple's expectations is that they can't seem to decide if Apple's projections are bad because they are conservative lowballs, or if they are bad for being overly enthusiastic figures the company won't be able to reach. They often try to describe them as both, loading contempt on both sides of the scale. This makes them look very foolish. Do they think we have no memory, or are they just changing their stories back and forth in sheer desperation?Frommer tried to argue both sides at once in the same article. Recall that Apple only ever gave two iPhone sales goals: one million by the end of the first quarter of sales, and ten million by the end of 2008. In his piece, Frommer suggests Apple will only be able to sell 5.8 million iPhones by the end of 2008, based on that fallacious "run rate." That would be just over half of Apple's ten million goal. However, he then says that Apple's immediate short term goal was an unimpressive low ball, no doubt because Apple reached it three weeks early.Apple's stated goals must be a greatly frustrating logical conundrum for Frommer, because even at a “run rate" of one million in a quarter, Apple could only ever hope to sell six million iPhones by the end of 2008, another five quarters later. No wonder he's faced with trying to say that the immediate goal was too low and the longer term one is too high! Frommer needs to stop trying to pound round facts into square holes just so they can be stacked up like bricks the way he would like them to be.Strike Three: The Market Bearing Price Myth.While Frommer and Moritz are enamored with the idea that iPhone prices could only be cut if sales were in crisis, a variety of obvious market realities don't support that simpleton idea. Between now and the end of 2008, Apple has just two holiday seasons. If it wants to dramatically exploit its historical potential for selling roughly three times as many gadgets during the winter season, it makes sense to trade off unit pricing for volume sales, even if it could perhaps sell fewer at a higher price and make more short term profits doing so.Such a strategy isn't unique. Microsoft and Sony currently lose money on their new game consoles in desperate bids to establish their gaming and HD video playing platforms. Even so, this year they both cut prices again to accelerate volume demand. Nintendo purposely aimed low to capture volume sales using a more attractive price point. Given high demand for the Wii and extremely constrained availability, Nintendo "should" seemingly raise its console price and profiteer. It hasn't. While prices are clearly linked to demand, it is a common fallacy to think that the "right price" is always the highest the market will bear. Jobs' 99 cent pricing in the iTunes store is clearly not the top price consumers will pay for downloads. Music labels are fuming that other licensees such as Verizon will collect $2.50 or more for portions of a song sold as a ringtone. Jobs wants media prices low to induce volume sales and attract buyers to the legitimate market for music and movie downloads. Labels and studios want "market pricing," in part so they can jack up the price of popular music to exploit consumers, and in part so they can exploit artists by threatening to release their work at lower tiered prices and signal to the market that their careers are over.[Universal vs Apple in the iTunes Store Contracts][Nintendo Wii vs Microsoft Xbox 360 and Sony PS3]This All Happened Before.Dial back the clock twenty years, and you'll discover that Steve Jobs also fought with Apple CEO John Sculley over the price of the original Macintosh. The desire to use an expensive but pioneering amount of RAM and a futuristic new processor had inflated the price of the Mac, but the design team was still able to deliver it at a fairly attractive price point of $1,995. Scully determined that the Mac would still sell at $2495, delivering high profits to fund splashy advertising. Nothing on the market was really similar to the Mac apart from Apple's $9,995 Lisa. VisiOn for the PC similarly cost nearly $10,000 and did far less. Sculley thought that the market would bear anything Apple might charge. Andy Hertzfeld recalled on Folklore.org that in October 1983, "Steve Jobs strode into the software area one evening, looking angry. 'You're not going to like this,' he told us, 'but Sculley is insisting that we charge $2495 for the Mac instead of $1995, and use the extra money for a bigger marketing budget. He figures that the early adopters will buy it no matter what the price. He also wants more of a cushion to protect Apple II sales. But don't worry, I'm not going to let him get away with it!'"Jobs fought Sculley over the price increase, but Sculley prevailed. Sure enough, Macs did sell well out of the gate to early adopters at the higher price, but sales then began to stall. While Jobs couldn't cut the price for the original Mac to induce wider adoption in the mid 80s, he could choose to cut the price of the iPhone early and use interest in the iPod Touch to ramp users toward the iPhone. That price cut will dramatically boost sales this winter, just as iPod price cuts and feature refreshes do every year.Apple will earn less profit on individual hardware sales of the iPhone, and may even earn slightly less money overall this quarter than it might have selling the iPhone at $599. However, a $399 iPhone will dramatically boost the company's sustainable subscriber revenues and devastatingly cut into stationary rivals like Palm and the Windows Mobile licensees, giving them little opportunity retool and strike back with copycat products. [Price Fight - Folklore.org][Office Wars 3 - How Microsoft Got Its Office Monopoly]Strike Four: The Myth of Unlimited Availability.Another problem with idea that iPhone sales were in crisis--and that a price cut is a conspiracy to hide the truth--is that Apple sold out of iPhones in many of its retail stores throughout the first three weeks on sale.Carl Howe of Blackfriar's Communications tracked iPhone availability every day through July, and then animated the results in a movie that depicts just how constrained iPhone inventories in Apple's retail stores were. So not only did Apple meet its 94 day goal 20 days early, but it did so despite having no or few iPhones to sell in many of its stores during the first 21 days. Price isn't just related to demand, but also to supply.That also demonstrates the fallacy of Scott Moritz' assertion that Apple secretly planned to sell a million iPhones in a day and a half, and was sorely disappointed after failing to do so. How could Apple have planned on selling a million units in one day when it didn't even have a million units on the shelves of its stores during the first month? Remember, Moritz wasn't saying Apple had a delivery problem in getting enough units to stores as Nintendo is experiencing with its constrained supplies of the Wii. Instead, he tried to suggest that interest in the iPhone was far below Apple's estimates, and buyers were leaving it on the shelf like Windows Vista. The result, he claimed, was that "rivals were rejoicing."The only real rejoicing by rivals was that Moritz was volunteering to repeat the talking points handed to him by Verizon shill Roger Entner of IAG Research. Just hours before Apple announced it had sold a million units, Moritz tried to get some traction out of the idea that Apple had dropped the price in desperation to find another half million or so customers over the next three weeks. Apple isn't the typical tech company being run by visionless bean counters. It it were, it would have continued selling $600 iPhones at least through the end of September and then announced that it had sold its million. Apple had to push out new iPods in early September and fit the iPhone into the price range because next month it will be rolling out Leopard and a series of new software updates. Apple feeds the press in small, consistent, and regular feedings so reporters know what to write. If Apple were a big stupid company such as, say HP, it would parade out a mix of dozens of consumer and business products all together in one big event, and nobody would ever hear about any of it. HP did.[Why a million iPhones in 74 days is better than you think- Blackfriars][HP's marketing this week: fashionable but ineffective - Blackfriars][Unraveling Anti-Apple Panic: the iPhone Launch Success] [More on Scott Moritz and the Jim Cramer Misinformation Engine]Strike Five: It's Too Late to Deny the iPhone.The most comical part of Frommers’ analysis is that he’s trying to stuff a cat back into a bag and explain that there was never really any cat, long after everyone in the room heard the purr and pet the thing. Sorry, but the windows of opportunity to doubt the iPhone have long since closed.Real Windows Enthusiasts were aware of the need to deny the iPhone well before its release. They all chimed in with reasons why the iPhone wouldn't work, wouldn't offer what consumers want, and wouldn't sell well, all hoping that their non-stop misinformation campaigns would act as a self-fulfilling prophesy. They failed miserably.John Dvorak began his smear campaign immediately, appearing on CNBC to say that the iPhone was "trending against what people are really liking in phones nowadays, which are those little keypads.? He explained, “The BlackJack, the Samsung, the BlackBerry obviously pushes this kind of thing. The Palm, all of these. I guess some of these stocks went down on the Apple announcement, thinking that Apple could do no wrong. But I think Apple can do wrong, and I think this is it." Reader Jim Barrow sent in a link to a MarketWatch article from March, where Dvorak scribed a rambling diatribe entitled "Apple should pull the plug on the iPhone." He offered no factual basis for worrying that the iPhone might not work out apart from the offhanded comment that "there is no likelihood that Apple can be successful in a business this competitive," words which echoed Dvorak's 1984 observation that "the Macintosh uses an experimental pointing device called a 'mouse.' There is no evidence that people want to use these things."In April, Dvorak inflamed his 'pull the plug' rhetoric further in a TWiT podcast, where he reported to an audience of hundreds of thousands that the iPhone only delivered "40 minutes of talk time" and "the interface fouls up constantly.? Dvorak said that his inside information on the iPhone came from a "guy at Cingular who’s testing the product," adding, "he’s telling me confidentially and I shouldn’t be telling anybody."[John Dvorak: How Wrong Can One Guy Be?][Readers Write: Don't Write About John Dvorak Anymore]It'll Be the Death of You.Dvorak was joined by Rob Enderle, who called the iPhone “damned? and “not a very good phone? at every opportunity in the months before its launch, despite not really knowing anything about it, or even ever offering any rational criticism. Instead, Enderle appealed to fantasy fears of sexual assault, murder, and the violent death of children, all of which he suggested might somehow be related to the iPhone. Unaware that a password protected iPhone--or even a unauthorized unit without a configured service plan--can still be used to make emergency phone calls, Enderle wrote about, "an emergency situation where, say, a woman was being raped and couldn’t call for help because she didn’t remember her iPhone password." As I understand, with a Windows Mobile phone, even if the unit crashed while trying to place the call, at least the victim could use it like a brick as a blunt weapon. Enderle also feared that being unable to take out the battery would somehow making recharging it impossible, resulting an a scenario where one might end up on “the wrong side of town? with a dead iPhone and be murdered because of it. Being on the wrong side of town was apparently the source of most murders prior to the arrival of the cell phone, which somehow made it safe to be in bad neighborhoods. For those who unfazed by the prospect of one's own own grizzly death in relation to the iPhone, Enderle appealed to his readers to please think of the children, particularly the potential for their brutal decapitation in an iPhone-related collision. "If you are buying this phone for a child or another member of your family," Enderle warned, "please emphasize that entering data on this phone while driving is dangerous." In contrast, operating the slide out keyboards of an HTC brick phone, or using both hands to thumb type on a BlackBerry may or may not save your children as they drive off an embankment, but at least you'll know they didn't die at the hands of Apple's "damned" iPhone.[SCO, Linux, and Microsoft in the History of OS: 1970s][Mac OS X vs Linux: Third Party Software and Security]Pure Concentrated Evil with a Multitouch Screen.Brian Lam of Gizmodo published an impassioned plea to boycott the iPhone shortly before its launch, due to the fact that Cingular had purchased the AT&T name, a brand Gizmodo's writer correlated with "monopoly tactics" in the late 70s. Gizmodo hasn't ever called for the boycotting of Verizon Wireless, which is well known for its anti-consumer tactics and which shares just as much blood with the old AT&T as its Baby Bell sibling Cingular, nor has it ever urged the boycott Microsoft products due to "monopoly tactics." Gizmodo also failed to boycott any other GSM phones that are tied to AT&T.Gizmodo's Lam and Enderle then teamed up with Slate's David Sessions in an article purporting to expose Apple's rated battery life for the iPhone. Sessions complained about the attention the iPhone was getting, and tried to dismiss Apple's announcement of a two fold increase in battery life over what was originally advertised. Unbelievably, Sessions and friends could only explain away the iPhone's jump in talk time by crediting its glass screen, saying that "glass transmits light more efficiently than plastic." That and some witchcraft.However, all of these individuals sharply reduced their squirt rate of false information after the iPhone's successful launch. In day and a half, Apple sold 270,000 iPhones compared to the 500,000 Palm OS Treos, 1.03 million RIM BlackBerrys, and 1.51 million Windows Mobile phones that were sold worldwide in the first 90 days of 2007.Apple has since nearly matched highflying RIM in sales during July, despite being limited to a single carrier and only offered for sale in the US. At this point, denying the iPhone is like saying the Earth is flat. It might be fun to do at a Renaissance Faire, but pretending to seriously doubt reality is not a good career move unless you work for the Street--or perhaps Rupert Murdoch, as Dvorak does.[Secret iPhone Details Lost in a Sea of Hype and Hate][iPhone Sales vs Zune, Palm, RIM, Symbian, Windows Mobile]And Now: a Warning.Let it be known that anyone who publishes further misinformation or blows out similar inanity will risk being instantly awarded a Zoon on the spot. No complicated voting, no tedious application process. New Zoon nominees will be rubber stamped with the same effortless fast tracking as the ECMA declaring Microsoft technology as an international standard.In fact, I’m going to totally Zoon Dan Frommer and Scott Moritz right now, as well as John Dvorak, Rob Enderle, Brian Lam, David Sessions, and even Roger Entner. And John Sculley. And while I’m handing out an intellectual property construct that costs me nothing to distribute, I will also award Steve Jobs with a Zoon for the whole two month “just kidding? iPhone pricing situation, although I might take half of it back if I get a $100 coupon that doesn’t force me to spend $500 to actually use it. So let that be a warning to you out there on the Tubes thinking about how to linkbait an article at the expense of the progress of technology. I have a rapid firing gun full of Zoons and I’m not shy about cranking them out. Be sure to post any nominees.What do you think? I really like to hear from readers. Comment in the Forum or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast! Submit to Reddit or Slashdot, or consider making a small donation supporting this site. Thanks!
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Office Wars 3 - How Microsoft Got Its Office Monopoly
Daniel Eran DilgerOffice Wars 1 - Claris and the Origins of Apple’s iWork Office Wars 2 - Microsoft’s Outrageous Office ProfitsOffice Wars 3 - How Microsoft Got Its Office MonopolyMicrosoft’s Office monopoly gives the company more revenues and delivers nearly as much profit as its Windows software. How did it gain such a powerful position in productivity applications? The history of Office is rooted in decisions Apple made in the 80s with the Lisa and Macintosh, and also has an interesting correlation to Apple’s iPhone strategy today.The Origins of Office.While Microsoft has overwhelming power in desktop productivity applications today, it entered the market late. In the early 80s, Microsoft principally sold language software and struggled to license copies of AT&T’s Unix under the name Xenix. In 1981, Microsoft teamed up with IBM to license a copycat version of CP/M as the DOS for IBM’s new PC. Microsoft didn’t really get started in applications until Steve Jobs approached the company that same year with a proposal to develop for Apple’s new Macintosh.Entrusted with prototype Mac hardware and inside access to Apple’s development tools, Microsoft made an agreement with Apple in 1981 not to ship any mouse-based products of its own until a year after Apple introduced the Mac. In exchange, Apple promised to give Microsoft a rare opportunity to enter the competitive desktop applications market using its entirely new Mac platform as a launching pad.[SCO, Linux, and Microsoft in the History of OS: 1970s][SCO, Linux, and Microsoft in the History of OS: 1980s]Software Sells Systems!Prior to the Mac, Apple had released the Lisa as its first graphical desktop computer. Since developing new graphical apps for the Lisa was very different and required special training, Apple delivered its own complete productivity suite for the Lisa. It planned to open up the Lisa platform to third party development at some point after the initial launch, but the immediate focus had been to deliver a unique set of applications to demonstrate the power of Lisa’s new graphical interface.Recalling the software focus of the Lisa development team, reader Jim Hoyt emailed me several months ago in response to “Why Apple Bounced Back,? an article crediting Apple’s recent internal software development efforts with a large role in the company’s turnaround over the last decade. Hoyt wrote, “In 1979, John Couch, the soon-to-be head of the Lisa project, was in charge of all software at Apple Computer. He commissioned this poster: Software Sells Systems.? I’ve been meaning to publish the otherwise long since lost to history poster, so here it is, belatedly. Thanks Jim![Why Apple Bounced Back]Apple Delivers Lisa Suite Seven Years Ahead of Microsoft Office.The poster’s premise was obvious: the Lisa wasn’t going to sell itself; it needed practical software applications to usher in the future of the graphical desktop. Apple developed an entire suite of seven productivity applications that shipped with the Lisa system in 1983, including word processing, spreadsheet, database, drawing, graphing, project management, and terminal emulation programs. It was seven years later before Microsoft would first package its Word, Excel, and PowerPoint applications together as Office 1.0 in 1990. In his February 1983 review of the Lisa for Byte magazine, Gregg Williams concluded: “As you can tell, I am very impressed with the Lisa. I also admire Apple for deciding to make the system without being unduly influenced by cost or marketing constraints. The Lisa couldn’t have been developed without such a deep commitment, and no other company I can think of could afford such a project or would be interested in doing it this way (the Lisa project reportedly cost over $50 million and used more than 200 person-years of effort!). In terms of the actual, as opposed to symbolic, effect it will have on both the microcomputer and the larger-computer market, the Lisa system is the most important development in computers in the last five years, easily outplacing IBM’s introduction of the Personal Computer in August, 1981.?A year later, Lisa ended up being replaced by the much less expensive Macintosh, which delivered much of the Lisa’s functionality at a quarter of the price. However, the Mac did not include the Lisa’s expensive megabyte of RAM, its hard drive, or its productivity application suite. The Mac only shipped with a word processor and painting tools.Why Apple didn’t port its Lisa applications to the Macintosh is a confounding riddle, because it had more than a half decade of opportunity to do so. The main reason for this was a paranoid fear of alienating outside developers, along with jitters related to IBM’s rapid poaching of the desktop computing world after the arrival of its PC in 1981.[“The Lisa Computer System? Reprinted from Byte, issue 2/1983] [The Lisa, Apple's First GUI-Based Computer System - VAW][How Apple Keyboards Lost a Logo and Windows PCs Gained One]Apple’s Lisa vs the Third Party Mac Platform: 1980 - 1984.Competition inside Apple between the Lisa development group and the Macintosh team led to a different software strategy for the Mac. Since the smaller Mac group didn’t have the resources to develop a full suite of applications in advance of its launch, it planned to leverage third party development in the same way as the Apple II had.Sales of Apple II computers had exploded in 1979 with the release of Dan Bricklin’s VisiCalc spreadsheet software. That success was a large reason why IBM decided to get involved in the microcomputer business with the PC in the first place. It wasn’t until 1984 that Apple began making lots of money selling AppleWorks, its word processing, spreadsheet, and database package for the Apple II. It continued to sell the software with only limited updates well into the early 90s.Apple management failed to see the potential for delivering its own suite of Mac applications as it had on the Lisa, and as it very profitably would later do for the Apple II. Instead, it became increasingly enamored with the idea of partnering with third party software developers and delegating away the work--and the profits--of creating its own Mac software. Motivated by fears of inhibiting a third party software industry like the one that had grown up around the IBM PC, Apple intentionally stifled its own internal software development efforts and later spun them off into the Siberian gulag of Claris. That move would prove to be a devastatingly expensive mistake that would nearly destroy Apple over the next decade.Incidentally, three of the most important products Apple would release during that decade of decline were software products: the profitable AppleWorks for the Apple II in 1984.the free 1987 HyperCard for the Mac.the free 1991 QuickTime for the Mac.[HyperCard: Apple and the Origins of the Web][1990-1995: Planting Software Seeds][QuickTime: The Secret Weapon Inside iTunes]A Fearsome Future VisiOn for the PC: 1981 - 1983.Another contributing reason for Apple’s rush to embrace third party developers on the Macintosh may have been related to the fear of VisiCorp’s new mouse-driven VisiOn graphical desktop environment. VisiOn originally appeared on the Apple III in November of 1981, but the complete commercial failure of that new machine after the delivery of IBM’s PC prompted VisiCorp to announce moving its support to the PC in 1982, with a promised release target of mid-1983. Apple was still scrambling to release the Lisa and the Mac, both of which had slipped repeatedly.While clumsy, slow, and expensive--the base VisiOn software and a mouse cost $790, each application cost between $250 and $400, and it required a $5000 hard drive upgrade on top of a $2000 PC--VisiOn was backed by the legendary VisiCorp, the company that had helped launch the Apple II to fame with VisiCalc. VisiOn also tapped into IBM’s “up is down? PC, which despite its high price and low level of performance and innovation, had cut deeply into Apple’s business expansion plans, almost entirely due to IBM’s reputation and its monopoly position in business computing. After witnessing its first big failure with the Apple III, and then seeing a tepid response to the $9,995 Lisa in 1983, Apple was no doubt very concerned about IBM’s PC being converted into an ugly frankenstein Mac knockoff with that $7,500 VisiOn upgrade bolted on, cheered on by a press giddy at the prospect of being bamboozled by IBM’s overpriced and under delivering PC.The only way to compete with the threat of such a graphical system for the PC would be to deliver the new Macintosh as quickly as possible at a much lower cost with lots of applications from a variety of third party developers. Fortunately for Apple, VisiOn also slipped several months and wasn't delivered until the end of 1983. Right up until it completely fizzled, the press hailed VisiOn as a promising competitor to Apple’s Lisa and the forthcoming Macintosh.By 1983, VisiCorp had fallen apart; its star development manager Mitch Kapor had left to found Lotus Development. Kapor’s new spreadsheet product, Lotus 1-2-3 for the DOS PC, destroyed the remains of VisiCorp and its VisiOn.[VisiCorp Visi On - Toasty Tech][1980-1985: 8-bit Platforms]Frying Pan to the Fire: Apple Runs to the Arms of Microsoft: 1981.Finding developers willing to commit to investing in Apple’s next new platform was difficult after the failure of the Apple III and the wildly successful launch of the PC. Apple later found that its developer relations would suffer at the release of the “no other software needed? Lisa. For the Mac, Apple decided to copy the PC model by directing the majority of its efforts into courting third party developers and downplaying its own software releases, which were only intended to serve as basic placeholders. Even so, many PC developers planned to take a ‘wait and see’ approach to supporting the Macintosh.Hoping to prime an early and explosive business success for the Macintosh in the same way VisiCalc had launched sales of the Apple II, Steve Jobs made plans with Microsoft to deliver a graphical Mac interface for its struggling Multiplan--a VisiCalc spreadsheet clone--and a new Chart application.Microsoft had also secretly begun another Mac app initially called MultiTool Word, based on the Bravo word processor developed by Xerox PARC’s Charles Simonyi and Richard Brodie; Microsoft hired both in 1981. The company didn’t tell Apple about its new word processor project because the Mac team had already started developing a word processor for the Mac called MacWrite.[A Rich Neighbor Named Xerox - Folklore.org][An Office User Interface Blog - Microsoft’s Jensen Harris]Apple’s Problematic Partnership with Microsoft: 1981 - 1985Next to IBM, Apple was among the first companies to realize that getting into a business partnership with Microsoft was a really bad idea. Throughout 1983, Microsoft employees began intense discussions with Apple about how the Mac system software worked internally, involving issues unrelated to desktop application development. The reasons for this became obvious when Microsoft made a surprise pre-announcement at the Comdex trade show in November 1983 of a clone of Apple’s Mac environment for the PC called Windows, along with the release of a text-based Word for DOS using a mouse. Apple had previously worried about VisiCalc’s independent VisiOn appearing for the PC, but now its own partner had taken its internally developed graphical desktop work to deliver a competing product on IBM’s platform. Microsoft had discovered a loophole that allowed it to ignore its exclusive agreement with Apple because the contract had tied the year-long waiting period to the Mac’s planned ship date in 1982; that contract date wasn’t updated as the project slipped into 1984.It turned out that Word for DOS wasn’t very popular, since DOS PC users didn’t see much benefit from only using a mouse with a single application. It also turned out that Microsoft couldn’t deliver on its promise to ship Windows 1.0 by early 1984; it wasn’t actually available until 1985, and even then was a complete joke of a product and fully unusable. However, the problems Apple would suffer for trusting Microsoft were only just getting started. Windows 1.0 wasn’t much to look at, but it did offer an advancement beyond the neanderthal text interface of Word for DOS. Apple also had reason to worry when it found Microsoft was directly collaborating with IBM in 1985 to deliver a new DOS replacement called OS/2. [1990-1995: The Race to Deliver The Next New Platform][Mac Office, $150 Million, and the Story Nobody Covered]Apple Grows Dependent upon Third Party Software: 1985 - 1990.Apple’s partnership with Microsoft continued to worsen. Microsoft finally shipped its spreadsheet for the Mac in 1985, but threatened to also release it for the PC as well, prompting Apple CEO John Sculley to sign away rights to a variety of Mac system software details to Microsoft in 1985 in exchange for exclusive Mac development of the graphical Multiplan for two years. Microsoft’s Multiplan and Chart applications for the Macintosh were among the strongest software features Apple touted in its 1984 advertising. (Click to view full size).A very young Bill Gates appeared next to Mitch Kapor of Lotus Development in Apple’s Mac ads to observe, “To create a new standard takes somethings that’s not just a little bit different. It takes something that captures people's imaginations. Macintosh meets that standard.? Were he not trying to sell Windows Mobile today, he might say the same of the iPhone!Sculley had been arrogantly dismissive of Bill Gates’ July 1985 suggestion that Apple work quickly to broadly license its Mac technology to Northern Telecom, Motorola, and AT&T. Instead, Apple sought to retain control of the unique Mac desktop as a way to sell its hardware.At the same time, Apple grew increasingly reliant upon Microsoft to deliver updates to its applications for the Mac, and worried about threatening any of its third party Mac developers with its own internal application software efforts.However, in 1984 Apple had released AppleWorks for the Apple II. That program rapidly became the top selling software title of any computer platform, despite Apple’s minimal efforts to market it. It was nearly an embarrassment for Apple, which wanted to push the graphical new Macintosh, not a text-based 8-bit program. By 1987, Apple had spun off its own apps--including AppleWorks, MacWrite, MacDraw, and MacPaint--into the Claris subsidiary. Claris went on to profitably develop and acquire a suite of Mac productivity apps, but operated at an arms’ length distance from Apple. By 1990, Sculley realized the vast profit potential in application software. Apple had two solid platforms: the Apple II and the Mac. The company’s minimal efforts to market any software for them was clearly a huge mistake. Sculley subsequently decided to retain Claris as part of Apple rather than spinning it off, but that late decision shattered the subsidiary because its employees and managers had been given the expectation that a Claris IPO would make them rich. Many left in disgust.[Office Wars 1 - Claris and the Origins of Apple’s iWork]Microsoft Becomes an Applications Company: 1985 - 1989.At the same time, Microsoft’s graphical Multiplan for the Mac--which ended up being combined with the Chart app and renamed as Excel in 1985--became a huge seller for Microsoft. In contrast, the textual DOS version--which retained the Multiplan name--couldn’t compete with the top selling Lotus 1-2-3 on the PC side.Two years later in 1987, Microsoft’s deal with Sculley expired and the company released Excel 2.0 for the PC, along with Windows 2.0, which copied more of the Mac desktop, including the basic ability to display overlapping windows. No OEMs shipped Windows 2.0 on their PCs, but anyone buying the new Excel got a copy of Windows and a taste of the graphical Mac environment, albeit with Microsoft’s garish colors and its horrific MDI-style interface.Apple Sues to Stop Graphical Copycats, But Only On the PC: 1985 - 1988.While a number of companies delivered graphical environments in the pattern of VisiOn for various computer systems of the time, Apple was only threatened by those that promised to deliver the Mac look on the PC.For example, Apple ignored Berkeley Systems’ mouse-based, windowing GEOS environment, offered initially for the Commodore 64 and later Apple’s own Apple II systems.However, when CP/M maker Digital Research introduced its GEM/1 for the DOS PC, Apple sued and won an injunction that forced the company to remove certain features Apple had originally developed for the Mac, the most obvious of which was its use of graphics regions to draw sophisticated overlapping windows. At the same time, GEM/1 was also being sold for the 1985 Atari ST, but Apple completely ignored that product, enabling Atari to deliver a system so similar to the Mac it was commonly called the Jackintosh, after Atari CEO Jack Trammell. Apple also ignored overlapping windows in the 1985 Commodore Amiga, and a similar graphical desktop in the 1987 RISC OS developed by Acorn Computers. Apple was certainly aware of the British Acorn’s RISC OS, as the two companies had partnered to form ARM in order to develop a new generation of RISC based processors powering Acorn’s RISC PC and later, the Newton. Those same ARM processors now power iPods, the iPhone, and the vast majority of all mobile devices. [Origins: Why the iPhone is ARM, and isn't Symbian]However, Apple went ballistic upon the release of Microsoft’s Windows 2.0 in 1987. One reason was that Microsoft was pointedly using the product as a way to move its Mac applications to IBM’s PC, a move Apple correctly feared would quickly erode the unique value of the Macintosh. Additionally, Microsoft was also describing Windows as the basis of a new interface for IBM’s promised OS/2. Apple was livid that the trusted partner it had launched into the applications business would immediately sell it out and migrate those same applications to directly benefit its main hardware competitor. Despite the fairly insignificant sales of Windows 2.0, Sculley’s Apple sued Microsoft in 1988 over the use of Mac software details it had taken from Apple in its 1985 agreement. It also sued HP over a Windows 2.0 add on pack called NewWave, which supplied additional Mac-like features to the PC. Meanwhile, sales of Excel on the PC gradually began to grow and Microsoft worked increasingly hard to replace its Mac partner and then destroy it, using Windows as a tool to port its Mac applications to the PC instead. [Apple's Billion Dollar Patent Bluster: Patent vs. Copyright]Apple Loses Jobs, Opportunities: 1986 - 1988.In 1986--as Apple’s panic over Microsoft moving its Mac apps to the IBM PC was just getting started--Steve Jobs’ plans to rapidly move the Macintosh into the business and server arena were getting shot down by the more conservative minded Sculley. Apple’s board feared that increased investment in the Macintosh might spread the company too thin.[Steve Jobs and 20 Years of Apple Servers]Jobs subsequently left Apple in frustration to form NeXT, Inc, and develop his own ideas for business oriented workstations. Sculley replaced him with Jean Luis Gassée, who shared Sculley’s vision for dabbling in impractical technology ventures like the Newton and keeping Mac models configured for high end markets.Apple continued to make outstanding profits from increasing sales of the Mac and continued sales of the Apple II, but the company had made a grave mistake in ignoring and avoiding the software business. Even worse, it was now dependent upon a rival company to maintain key software titles for the Mac.Apple was also losing key engineering talent to Jobs’ NeXT, which by 1988 was delivering the first release of what Apple itself should have been working on: its next generation of hardware and software. [Newton Lessons for Apple's New Platform][Why OS X is on the iPhone, but not the PC: The History of NeXT]Sculley’s Apple Bungles Office Applications.While Sculley’s Apple fought Microsoft’s Windows in the courts, it did little to effectively compete in the marketplace, either with the Mac as a platform or in the applications arena to take on what would become the Microsoft Office suite in 1990. To deliver Office, Microsoft simply paired Word and Excel with PowerPoint, a Mac presentation application Microsoft acquired in 1987. Had Apple simply ported its Lisa applications to the Mac, it would have had a head start of several years to develop and refine its own applications suite, and could have maintained them as unique to the Mac without giving away its crown jewels to Microsoft in 1985. After ten years of trying, even Microsoft could eventually deliver a good enough copy of the Mac with Windows 95 in late 1995. After that, Microsoft pulled the plug on Office development for the Mac and didn’t release another update until 1998.[Office Wars 1 - Claris and the Origins of Apple’s iWork]Apple’s Squandered Opportunity in Software Sales.The bizarre thing was that Apple was making money selling AppleWorks on autopilot, and continued to do so from 1984 into the early 1990s. Additionally, the new ClarisWorks for the Mac easily captured the top spot in Mac software sales from Microsoft’s Works within its debut year in 1991. Even so, Apple did little to capitalize upon the discovery that software would indeed sell systems, just as Couch had foreseen back in 1979. Apple had a printing press for creating money, but simply left it idling while Microsoft delivered low innovation software titles and raked in millions of dollars in Mac software revenues. Sculley’s Apple essentially sat back and granted Microsoft full opportunity to clean out its entire business model without a fight, hoping that the law would rush in to correct the inequities at some point in the near future. Instead, the court deliberated for a tech eternity until 1994, and then threw out Sculley’s “look and feel? lawsuit, largely on the basis that Sculley had earlier granted Microsoft limited rights to Mac ideas back in 1985 in his desperate bid to keep Microsoft as a Mac developer. The bitter irony was that between 1985 and 1995, Microsoft needed the Mac at least as much as Apple needed Microsoft. Even in 1997, Steve Jobs could get Microsoft to agree to a half decade of continued development of Office for the Mac by simply adding Internet Explorer to the Mac desktop. Jobs turned down the hardball demand that Apple kill QuickTime, and even got a public relations coup out of the deal by having Microsoft announce a $150 million investment in Apple.Sculley’s penny wise, pound foolish conservative greed destroyed Apple and directly transferred the vast potential wealth of value Apple had originated at great expense for its 1983 Lisa graphical office suite to Microsoft, which subsequently ran with it and deserted the company. [Mac Office, $150 Million, and the Story Nobody Covered][Apple’s NeXT Server Offensive on Microsoft]Microsoft Betrays IBM and Uses Office Against OS/2.Apple wasn’t the only partner Microsoft exploited, turned on, and then tried to drive out of business. The earliest and most obvious example was IBM, which had launched Microsoft into significance as a reseller of DOS. Microsoft betrayed IBM in the development of OS/2, first by pulling out of the operating system partnership, then by canceling Office for OS/2 after shipping an initial version for it in 1992. IBM later bought up Lotus and worked to compete against Microsoft’s growing influence with Office. Microsoft responded by using its new monopoly positions to punish IBM in various moves documented in the Microsoft monopoly trial. That story follows in Office Wars 4. Using the Office Monopoly Against NeXT.Jobs carried lessons learned from watching the implosion of Apple under Sculley to NeXT. His initial goal for NeXT was to build a software platform. However, nobody was shipping hardware up to the task of running an advanced operating system, so NeXT began following the business model of Apple, selling new hardware with advanced software.While Jobs had found it challenging to find software partners for the Mac at Apple, the task was even more difficult at NeXT, which Apple had forced into the ultra high end of the workstation market using a non-compete agreement. NeXTSTEP pioneered advanced rapid development frameworks to make it easier for third parties to deliver software for the new system. When Jobs discovered that Lotus was working to deliver a new spreadsheet paradigm for OS/2, he gave the Lotus team a NeXT system and got involved in refining the software to show off the features of his new platform. In contrast, Microsoft used the productivity applications monopoly it had been handed by Apple to impede adoption of NeXT. When asked about writing software for NeXTSTEP, Microsoft’s Bill Gates famously fumed, “Develop for it? I'll piss on it.? Gates also announced plans to immediately deliver his own advanced operating system with object oriented development frameworks called Cairo, which turned out to be a vaporware lie Microsoft repeated from 1991 until NeXT was acquired by Apple in 1997.[1990-1995: Microsoft's Yellow Road to Cairo]Microsoft’s Murderous Partnerships.Microsoft helped to ensure that neither NeXT nor OS/2 could acquire a broad enough computing platform to drive a self-sustaining software business. Apple was able to maintain a struggling niche platform on the Mac, but fears of stepping on third party developers’ toes actively prevented the company from actually building on that potential until the late 90s. Ironically, Microsoft did just that, by developing its solo PC platform with Windows and then using it to destroy third party developers it viewed as competitors. By tying its Windows and Office products together, Microsoft could strangle its own former partners--the top developers of MS-DOS applications--including WordPerfect, Lotus’ 1-2-3, database and developer products from Ashton-Tate and Borland, and really every major developer on the PC that in any way challenged Microsoft.Microsoft’s coldly calculated murder of every rival DOS application developer and later many of its Windows developers, from Novell to IBM and Sun to Netscape, is an oddly public fact treated as a taboo secret by Windows Enthusiasts, who avoid all mention of it as they talk about how Apple “can’t work with partners? in the rich, supportive way Microsoft supposedly has. Any competition between Apple and third party developers--even with shareware programs--is paraded through the insufferable blogs of ZDNet and the pages of IDG’s InfoWorld/PCWorld/Computerworld and described as unconscionable conduct. This is from writers who all witnessed first hand Microsoft’s massacres of any and all “partners? the company decided no longer suited its fancy. Have these wags all been brainwashed, or are they just lying for money? As a side note, the Office Wars and Microsoft’s monopoly position in applications provide interesting insight into how Apple is deploying its iPhone software strategy, which the next article will examine.What do you think? I really like to hear from readers. Comment in the Forum or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast! Submit to Reddit or Slashdot, or consider making a small donation supporting this site. Thanks!
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Forbes' Fake Steve Jobs Is Also Fake On Apple
Daniel Eran DilgerDaniel Lyons is the author of the Fake Steve Jobs blog and a columnist at Forbes. After developing a reputation for attacking bloggers, open source, and any alternatives to Microsoft, Lyons has shed his skin to escape from one scandal while at the same time squirming into position to choke the truth out of his next victim: Apple.Reader Marc Elson sent in a link to Lyons' “Snowed by SCO,? an article Lyons wrote to both apologize for and marginalize his years of articles in Forbes that misrepresented the issues in the SCO Groups' attack on Linux. He blamed his reporting on bad information he'd been fed by SCO. It's easy to backtrack now that SCO is toast; in fact it's rather impossible not to. However, neither Lyons nor Forbes can erase the years of false information and misleading spin they published, which not only idealized SCO but also lambasted any individuals critical of the company. He described anyone supporting Linux as religious folk "convinced of their own righteousness."While fighting for SCO, Lyons also attacked “bloggers? in a front page article in Forbes that screamed, “they destroy brands and wreck lives. Is there any way to fight back?? as if everyone who writes on the Internet operates as a class that can be summarily judged and dismissed at once. [Snowed By SCO - Forbes]Daniel In the Lyons Den Again.Lyons' lack of hesitation in throwing out poorly conceived attacks is getting him into trouble again. He seems to be working frantically to spin together a bizarre new tale of how Apple is going to simultaneously be torn apart by the can-do-no-wrong Microsoft while also turning into a shadow of the evil monopolist itself, threatening us with its fearsome dominance.Lyons resurrected the identical, wholly illogical conundrum of a paradox posited last year by Windows Enthusiasts, principally Paul Thurrott, who spoke in fear of a threatening monopoly position achieved by Apple's iTunes while--puzzlingly--also describing Apple's music business as a pitiful failure that could never withstand the market dominance of Microsoft. Is it part of a new Forbes campaign? Lyons' new work echos other regular articles from Forbes writers, all attacking Apple and reality in the same breath:Presenting Apple TV a supposed flop, despite its profitably outselling the TiVo this year without incurring the tens of millions in losses TiVo has suffered in the last quarter and in every one of the last several years. Promoting MusicNet Digital's failed Microsoft partnership in selling music against iTunes and describing the Zune as something other than a spectacular failure. Even the most giddy Zune fan sites are appalled by Microsoft's lack of support in providing updates and fixes for the Zune's major failures. How is Forbes framing it as some kind of sleeper hit?[The iTunes Monopoly/Failure Myth][Scott Woolley Attacks Apple TV in Forbes, Gets the Facts Wrong][Forbes Prints Insanely Self Serving Attack on iTunes by MediaNet CEO Alan McGlade]When Cost Is No Object: Microsoft Media Center.Reader Robert de Bie forwarded a link to Lyons' breathless accolades over Microsoft's Media Center software, which opened with the line, “Guess who's got the slickest software for handling TV, movies and music? Not Apple.?Lyons compared using a Mac and Apple TV with a PC running Vista Ultimate with Media Center features and an Xbox 360 to relay content to a TV. He raved that the Microsoft solution “can do things with digital media that even Apple can't match.? That's true, as Media Center is principally a DVR, a software version of the TiVo; Apple doesn't sell anything the works like a TiVo to record TV. However, Lyons only noted in passing that “Microsoft charges $400 for Vista Ultimate--$300 too much,? failing to add up that a Mac comes with free Front Row features. Apple TV hardware costs $300; it supplies ultra fast 802.11n wireless and, at a minimum, a 40 GB hard drive.In contrast, an Xbox 360 with a 20 GB hard drive costs $350, and another $100 for slower 802.11b/g wireless. So as a wireless media extender, the Xbox 360 costs $450 (50% more), but gives you half the disk capacity and slower networking.Additionally, the required Media Center software that costs another $400 in Vista Ultimate doesn't magically provide you with a TV tuner, so you still have to buy one.In other words, all the money you throw at Microsoft only gives you software that is otherwise free. Without having to pay for all that software licensing, you can go buy whatever TiVo-like TV tuner for the Mac fits your needs, and solve the problem for hundreds of dollars less.Of course, what Apple wants you to do is go without a TV tuner and an expensive cable subscription and simply buy the TV and movies you want to watch from iTunes. Of course, that's not necessary to use Apple TV; you can also rip your own DVDs or even use it to manage your home movies and free podcasts, something Media Center isn't really designed to do because there's no money in it. Don’t forget that there are more fees involved with Xbox Live services, and that TV downloads are more expensive. You’ll also need to pre-purchase Microsoft’s points, converting your cash into Microsoft Live currency that’s subject to change. And once you buy Xbox Live TV shows, don’t expect them to play on your Zune or Windows Mobile phone the way iTunes content plays on Apple’s iPods and iPhone.Of course, when Microsoft sends writers all this equipment to try out for free, then it’s easy to gush over how great it all works and report, "No crashes, no reboots, no blue screen of death. Stunning," as Lyons did. Had he actually been forced to pay the $840 premium to actually use Microsoft’s system, perhaps he’d sing another tune.While Lyons is certainly entitled to his opinion, he should at least present the facts correctly. Outlining any Microsoft product without a consideration of its true cost is always a mistake, because the true cost is almost always hidden. Lyons also wrote “Microsoft's system supports high-definition video; Apple TV does not,? a line that isn't true. Content from iTunes isn't yet available in HD, but the Apple TV does support HD video from other sources and comes equipped with support HDMI, which only the newest Xbox consoles have. Considering that Microsoft has barely sold any new Xbox 360 units this year, fewer than 20% of installed Xbox users even have HDMI outputs. [Windows XP Media Center Edition vs Apple TV][Forrester Research: Epic Terror of iTunes and Apple TV]Big Brother Says: Apple is the New Microsoft.Since publishing that “Media By Microsoft? article a couple weeks ago, Lyons has ramped up his attack on Apple into a web of false information that approaches his SCO shilling. He even exploits his popular Fake Steve Jobs blog for dramatic effect.Lyons starts his newspeak reporting, ironically enough, in an article titled “Big Brother,? with a comical juxtaposition of Apple's 1984 Macintosh ad and a modern screenshot of Jobs presenting the new 3G iPod Nano against a huge video screen of his own image. Lyons had earlier published the images on his Fake Steve Jobs blog after a reader had submitted them.This is funny stuff, because in both images, there's a greying white man with glasses on a huge TV screen talking. But in 1984, the man is talking about universal ideology to a numb audience, while in the modern scene, Jobs was talking about changing the market for mobile video with a 6.5mm device, and the crowds were enthusiastically applauding.There was one other amusing similarly however: shortly before eating the hammer thrown by the Macintosh girl in orange hotpants, the 1984 Big Brother screen says, “Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!?In 2007, Jobs has said some similar things about Microsoft, but the Macintosh hammer is actually being thrown at Vista. So while it’s not exactly the same thing, it is a funny coincidence. Along those lines, Lyons provided some examples of how, as an enemy of Apple, he can talk himself to death and be buried in his own confusion.[Big Brother - Forbes]Here's What You Believe.So far, we've just covered the photos on the article. Once Lyons started writing, it was like SCO all over again. He says early iPhone buyers “were threatening to take to the streets again--only this time with pitchforks and torches. They were furious because Apple Chief Steve Jobs slashed the phone's price to $400 from $600, making early adopters look like suckers.?If Lyons really wants to make up garbage and rewrite history, he should confine himself to Wikipedia where he can't do any damage. The people complaining about getting what they paid for were a whiney minority amplified by a desperate press trying to find something wrong with the most successful electronics product launch in history.Anyone who thinks buyers who paid $600 for the iPhone to get the hottest new device available--and who ended up with a phone that cost less overall than even the $99 Motorola Q, and further got a $100 refund credit--are “suckers? needs to reevaluate what being a sucker might mean. Perhaps paying Microsoft $850 for the equivalent of a $300 Apple TV with less storage and a slower network, and then still needing to buy a TV tuner is a better example of being a “sucker.?The only difference is that Lyons didn't get a free iPhone from Apple, but did get a bunch of Microsoft Media Center stuff to try out without having to pay for any of it as the rest of us would have to do, were we inclined to let Microsoft control our TVs.[Ten Fake Apple Scandals: 1 - Phony Rage About iPhone Price and Profits]The SCO Shill Lines Up Behind Microsoft, AT&T, and the RIAA.It might not be a surprise that a writer who identified SCO as safe to cheerlead for because of its seemingly legitimate corporate position would similarly jump at the opportunity to weep crocodile tears for some of the other most reviled companies doing business on the planet. Lyons is apparently not very smart about picking corporate favorites.“It looks like an anti-Apple backlash has begun,? Lyons wrote, noting that NBC Universal pulled out of iTunes to partner with Microsoft's Windows Media DRM-based Amazon UnBoxed store. He didn't mention that NBC also partnered with Fox in setting up a joint Microsoft store, and then went solo on its own website trying to offer ad-encrusted, Microsoft DRM-ed, exploding content. No doubt all of those efforts are going to work out well for NBC.Lyons also said “Vivendi's Universal Music Group also reportedly won't renew its contract with Apple,? without clarifying that only refers to its long term contract; Universal music hasn't budged from iTunes. He also cites unhappy noises from Hollywood about Apple's desire to lower prices to make content more desirable to consumers, who can already obtain movies and TV programming free over the air or via unauthorized downloads.Omitted from Lyon's one-sided overview of the iTunes Store is CBS executives' comments that they are very happy with its deals with Apple, and that both CBS and Fox are offering free season premieres through iTunes.And what about Viacom billionaire Sumner Redstone, who was recently cited by BU reporter Jessica Ullian as saying that “iTunes has 'resurrected the music industry' by creating a legal, affordable, instantly gratifying purchasing system for fans. The challenge now is for the film industry to catch up, he said, and for competing companies to work together to establish new standards and practices.?[CBS and Fox offer free TV through iTunes US - iPod/iTunes - Macworld UK][How iTunes Saved the Music Industry - BU Today]Pity the Poor AT&T.Lyons wrote that “Jobs isn't known for treating partners well,? noting that the iPhone doesn't sell AT&T's worthless media services or overpriced ringtones. That's really an example of Jobs treating the customer well, and the Fake Steve Jobs should know that. Why repeat the “Apple can’t partner myth?? AT&T is making a major turnaround, funded by record numbers of headlines fawning over the iPhone. Apple has propelled Cingular from a middle of the road brand into its new AT&T name, which the company purposely rolled out in conjunction with the iPhone to benefit from the excitement surrounding it. Should we be aghast that Apple declined AT&T's own overpriced MEdia Net TV clips and ringtones? Is AT&T even worried about it?The service provider reported that the iPhone has outsold any phone it has ever introduced. Does that make Apple a bad partner? Would it be better if Apple really was the New Microsoft, extending its support and then yanking it back in a PlaysForSure/Zune style move? Does Lyons really have the extra credibility to burn in making such ridiculous comments? [How AT&T Picked Up the iPhone: A Brief History of Mobiles]More of the New Microsoft Meme.After noting some of Apple's recent successes, Lyons wrote, “the flip side of Apple's success is that Apple has started to seem scary.? Scary, uncertain, and doubtful! “No longer is Apple the plucky underdog out to save the world,? Lyons fears. Oh really? Has evil been vanquished? Is there not still the inky black bile of Windows Media DRM dripping from every alternative store in the universe? Does not Microsoft still have the remains of that $50 billion it took in last year from its monopolies--real monopolies, not the imagined fantasy kind pinned on iTunes by the media? You know, the monopoly in PC desktop operating systems held by Windows, the monopoly in servers, and the monopoly in desktop Office software? The monopolies that earn Microsoft overall profit margins as high as 81% on products that are over a half decade old? From that perspective, Apple could really turn evil over the next twenty years and still not compare to the wrongs we've suffered from Microsoft. Even so, Apple really isn't doing wrong by its consumers. If the best Lyons can do is to suggest that some RIAA labels and Hollywood executives are miffed by Apple's push for low prices, he'd better scramble to find something more problematic than that. I like low prices in content. I don't long for access to AT&T's expensive ringtones.iPhone Price Problems.Apple's iPhone was a better deal at $600 than Microsoft's Windows Mobile Motorola Q at $99, because Apple twisted AT&T's arm to provide lower priced service, making the iPhone around $200 cheaper across two years of use. Apple then dropped the iPhone's price by another $200, making it now almost $400 cheaper than the nearly free phones on the market.Is this wrong? Did Apple harm those of us who recognized value in the iPhone back in June? Did Apple defraud a million people who bought the iPhone at a good price when it lowered the price afterward? [Apple's iPhone Price Cut Unleashes Complaints]Apple TV Only A Flop For Forbes' Frauds.Lyons repeats in passing--without any factual backup--that the Apple TV is a flop. Oh really? Is that because it profitably sold a quarter of a million units with little advertising? Incidentally, that's nearly double the number of new customers TiVo signed up, as reader Timothy Bandy pointed out. He noted that “TiVo-owned subscriptions totaled 1.71 million, up 136,000 on an annual basis compared to the year ago-period.?If Apple sold 250,000 units of the Apple TV, “it's already doubled the amount of new customers Tivo made last year,? Bandy wrote, “or to put it another way, they already have 1/7th of Tivos' customer base without hardly trying. And as you pointed out, I doubt they've lost several million bucks in the process.?TiVo lost $19 million in the last quarter, and $50 million last year. Apple sells the Apple TV at a profit, although not much of one. That's because the company is working to sell content that works on the Mac, and Apple TV only serves as a contributing part of that strategy. Apple is working to expand the market for fair priced Internet downloads, in opposition to high-DRM, high-priced alternatives.Microsoft has lost billions in its consumer electronics products, including the Xbox 360 that Windows Enthusiasts like to compare against the Apple TV. Microsoft also stomped on efforts by Linux users to recycle the old Xbox as a media playback system. Where's the outrage? Where's the “suckers? blubbering? Where's the reporting that “Microsoft regularly betrays its partners?? It's certainly not in the pages of Forbes. [Brent Schlender's Apple TV: Fortune Dud or Fortune FUD?]It's all Downhill From Here.Lyons then complained that iPhone sales must be fading because Apple dropped the price, neglecting to account for the fact that Apple met its million unit sales goal three weeks early. “The next version of OS X, called Leopard, has suffered delays,? Lyons wrote, again failing to compare its 6 month delay to the six year delay of Vista. I guess Apple isn't the New Microsoft after all.Lyons begged for forgiveness after beating on Linux users for years and glorifying a bunch of greedy SCO investors trying to exploit intellectual property rights the company didn't even own. In describing his partnership with Rob Enderle, I downplayed his SCO role after he pleaded for evenhanded coverage of his past, noting that he did publish some correct information after the writing was on the wall for SCO.However, for his shameless attempts to present the same kind of one-sided, half-truth, negative-spin that praises the worst corporations on Earth while reviling the only company that seems to share any interests and values in common with its customers, Lyons has lost the bits of credibility he begged to retain. Shame on him, and Zoon on Daniel Lyons' head. [Daniel Lyons: Fake Steve Jobs and the SCO Shill Who Hated Linux]Thanks to John Schmidt for the “Big Brother? link.What do you think? I really like to hear from readers. Comment in the Forum or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast! Submit to Reddit or Slashdot, or consider making a small donation supporting this site. Thanks!
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50 Killer Mac Apps For Under $50
Who doesn't need more for less? We present 50 Mac|Life-approved applications--many free, all under $50--that'll guarantee you get the most from your Mac without traumatizing your wallet.The Internet is full of noise--countless different applications for every occasion, with reviews everywhere that love and hate them at the same time. While that’s hardly news, it’s still a hassle that isn’t going away. Say you picked up a spiffy new MacBook Pro, and it’s time to kit it out with the leanest, meanest software. After all, Macs have that rich history of garage-roots development, of a few folks in a basement brewing up quality software that smokes the big-name stuff. So you’ve got a feeling there’s great, affordable software just waiting for you to find it--and you’re right. But how do you sift through the zillion calendar apps and jillion media players to find the gems worthy of your hard drive space? And more importantly, your time and money?We’re here to help with a compendium of essential software. It didn’t come easily--we debated, argued, haggled, and even pleaded to secure a prized position on this list for our favorite, most useful applications. But by limiting the software we’re highlighting to 50, we’ve guaranteed you the best of the best--no Internet spew here. And by capping the cost of the software we’ve selected at $50, we’ve made sure you can reasonably buy what you need. You may love your Mac already, but you’re not gonna believe how much it can do once you load up even a few of these choice applications. EntertainmentSure, iPods and iTunes make music and movies easier to enjoy, but they're not without headaches of their own. That's where these awesome apps come in. They take the pain out of kicking back with your favorite flicks and tunes.Simplify MediaShare & stream your iTunes library over the Internet.The iPod has made several portable music formats obsolete, and we sure don’t miss schlepping around fragile cassette tapes or heavy wallets full of CDs. But even the mighty iPod has its limits--namely capacity. That’s where Simplify Media (free, Simplify Media, simplifymedia.com) comes in handy. It guarantees that the size of your music library doesn’t matter by letting you stream music between computers via the Internet. Yup, this app will play your entire library on any computer (as long as the one that has your library is powered up and online).Stream your tunes from home or the next cube.Once installed, a simple login fires up your music. Simplify Media works with iTunes just like the built-in LAN sharing does, and the remote libraries appear under Shared, alongside any local shared libraries. Even better, you can add up to 30 friends’ shared libraries, and an iPhone app ($5.99) lets you pipe your music to your iPhone or iPod touch.SuperSyncSuperSync keeps multiple iTunes collections in sync.Speaking of iTunes libraries--streaming is great, but what if you want to sync libraries across multiple Macs? SuperSync ($22, SuperSync, supersync.com) makes it so. Sure, Apple introduced limited music-transfer capabilities with Home Sharing in iTunes 9, but that feature requires computers to be on the same local network. SuperSync one-ups iTunes by syncing iTunes libraries over the Internet. It’s perfect for anyone who uses multiple Macs, and SuperSync also has a bunch of other tricked-out features. In deference to the record companies, Apple makes transferring music from an iPod to a computer unnecessarily difficult. SuperSync handles the task with ease, making it a bacon-saver when the hard drive in your Mac kicks the bucket. SuperSync will even allow you to sync libraries cross-platform.SuperSync's color-coded interface helps you synchronize your iTunes tracks across multiple Macs.VLC Media PlayerNever worry about video file types again. If most of your Mac video-watching happens in the form of DVDs or QuickTime movies, you probably don’t think too much about player software. But move beyond the most basic video types, and you’re asking for trouble. With the myriad formats, containers, and encoding parameters available, the simple act of playing back a cat video can become incredibly frustrating. VLC Media Player (free, VideoLAN, www.videolan.org) is like a Swiss Army knife for digital media. It’s open source and cross-platform, and the app will play back practically any audio or video file you throw at it. VLC also handles file conversions with ease, so you can use it to convert audio and video for use online or on portable devices.It plays, it converts, it makes toast (okay, maybe not that last one.)RipItBackup & convert DVDs with RipIt.There are plenty of legit reasons to rip a DVD. Backup copies of kids’ movies for the minivan, watching Glee on your iPod touch while you’re on the bus, or even just saving battery power on your laptop (playing back a file from a hard drive is much more efficient than spinning a DVD).RipIt's simple interface makes ripping DVDs seamless and easy.Once the domain of übernerds, DVD ripping is a one-click affair thanks to RipIt ($19.95, The Little App Factory, ripitapp.com). And since it makes full rips, all of the menus, bonus features, and subtitles remain intact. You can play back the resulting files with DVD Player on your Mac or use a freeware tool like Handbrake to convert your rips into iPod-friendly formats. Delicious LibraryWe love the iTunes Store, but we still end up accumulating books, DVDs, console games, and, yes, even CDs. Delicious Library ($40, Delicious Monster Software, www.delicious-monster.com) helps catalog your collections by--get this--taking snaps of UPCs via your webcam and then automatically organizing your meatspace content onto virtual shelves for easy sorting and browsing. You can track loans to friends, post items for sale on Amazon, and publish Web catalogs formatted for your iPhone. That way, you can avoid buying another copy of John Hodgman’s More Information Than You Require. Connect360We’re Apple-faithful, but that doesn’t stop us from engaging in a little Modern Warfare 2 on our Xbox 360. And since the 360 is much more than a simple gaming machine, we also use it to stream iTunes tracks to our entertainment center and view pictures from our iPhoto library on our HDTV--with the help of Connect360 ($20, Nullriver Inc, www.nullriver.com), that is. It works over wired or wireless networks, and it even streams H.264 video straight from our MacBook. Sweet! PeelPack rats, beware: Peel ($14.95, Hjalti Jakobsson, www.getpeel.com) can get really overwhelming, really fast. But if you’re an avid follower of music blogs, Peel can automagically grab new tracks as they’re posted. So forget all that pesky right-clicking and manually adding to iTunes. Just feed Peel a list of your favorite music blogs, and then kick back as tons of new, free tunes get downloaded straight to your Mac. You may never have to buy (or pirate) music again. CoverScoutCover Flow is one of those features that looks great in a demo but doesn’t quite translate at home. iTunes can attempt to find the album art that makes Cover Flow actually useful, but it’s limited in scope and can’t make fuzzy matches. CoverScout ($39.95, equinox USA, www.equinux.com) scours the Internet to find your missing album art and presents you with multiple options to let you choose the best images. Don’t Cover Flow without it. TuneUpFor all of those untitled and mistitled tracks in your music library, there’s TuneUp ($19.95/one year, $29.95/lifetime; TuneUp Media; www.tuneupmedia.com). Like CoverScout, TuneUp can find and download missing album art, but its best trick is cleaning up your ID3 tags--the artist, title, and album info displayed in iTunes. A quick search is all it takes to clear up all those Track 1s and Unknown Artists in your library. It sure beats cleaning up metadata by hand.Next Page: Productivity Apps >> ProductivityTakin' care of business, every day. Takin' care of business, every way. Workin' on a Mac, it's all right. This productivity software is workin' overtime.WriteRoomBlocks distractions so you can write in peace.Proving the tired adage that “less is more,” WriteRoom ($24.95, Hog Bay Software, www.hogbaysoftware.com) is a light text editor with a full-screen mode. Start a new document, and everything else fades away--your Dock, your menubar, and other windows on your Desktop. You’re left with a black screen and friendly green text for a clutter- and distraction-free experience. The Escape key toggles between full-screen mode and windowed mode, which resembles TextEdit with a live word count.WriteRoom can save your work as plain text, rich text, or Microsoft Word’s .doc format. The preferences offer tons of customization: auto-save, character counts, the appearance of text in full-screen mode, and more. But WriteRoom’s real magic is how it gets out of your way and lets you focus on what you’re doing.BusyCalOne calendar application to rule them all.BusyCal ($40, BusyMac, www.busymac.com) is iCal on steroids. It dances circles around iCal, chanting, “Everything you can do, I can do better.” And it’s right. Sharing is a snap: You can set up two-way syncing with your Google Calendar or with other BusyCal calendars on your local network or the wide-open Internet. But even aside from sharing, BusyCal offers tons of calendaring bells and whistles: customizable views, sticky notes, weather forecasts, moon phases, graphical icons, a to-do list, notes, tags, and much more. And since it uses the Sync Services built into Mac OS X, your BusyCal calendars can sync with MobileMe and your iPhone. You can even switch back to iCal anytime without losing any of the events or to-dos you entered in BusyCal.So what if iCal is free? BusyCal is better.ThingsFlexible to-do list syncs with iCal and the iPhone. For busy people like us, a good to-do list is beyond essential. But some that we’ve tried are so complicated that just managing your tasks becomes a chore in itself. So the light, easy-to-understand Things ($49.95, Cultured Code, www.culturedcode.com) is a breath of fresh air. You can go the full Getting Things Done route, adding contexts, priority levels, a tickler file, and so on. Or you can keep it simple, with one-off and repeating tasks and multistep projects. iCal syncing can get your deadlines on your calendar, and Things on the Mac can sync wirelessly with Things on the iPhone ($9.99 in the App Store). We’ve tried multiple task-managment systems, from Web-based ToodleDo to iPhone apps like ToDo to Mail’s built-in To-Do list to good old paper and pencil. Things is the cream of the crop for its good looks, quick entry, and easy syncing.Things uses tags to organize your projects in a million ways--or you can ignore the tags altogether and just work.Express ScribeTranscriptions made easy... well, easier.Transcribing an interview, lecture, or other recording is hard enough, just with the listening and typing. Toss in the extra arm movement as you frantically click from your text editor to your audio-playback application every time you want to pause the recording or rewind a few seconds, and your transcribing job just got tougher and more frustrating. Express Scribe (free, NCH Software, www.nch.com.au/scribe) lets you set system-wide hotkeys for audio playback so you can stay in your text editor, fully control the audio, and never need to reach for your mouse.Express Scribe can also slow down your audio without changing the pitch, supports video, works with lots of file types, loads recordings from analog or digital audio recorders, and more. Plus, it’s completely free. Wahoo!NoteBookThe Mac is silly with note-taking applications (Evernote, Yojimbo, ShoveBox, MacJournal…shall we go on?), but Circus Ponies’ NoteBook ($49.95, Circus Ponies, www.circusponies.com) is a standout. If you subscribe to “a place for everything, and everything in its place,” NoteBook can be the place for notes, Web clippings, bookmarks, documents, voice memos, photos, and more. It struts its flexibility with ready-made templates for planning a trip, writing a research paper, collecting recipes, keeping a journal, and so on, while its fun spiral-notebook interface is a nice touch. TextExpanderA thousand monkeys at a thousand typewriters could produce Hamlet a lot faster if they knew how to use TextExpander ($29.95, SmileOnMyMac, www.smileonmymac.com). This wonder app installs as a System Preferences pane and lets you define shortcuts for your most commonly used words and phrases. Abbreviate long URLs, your email signoff, even your own photo or scanned signature file. Then as you type those shortcuts, they’re automagically expanded to what you really wanted to say. Brilliant. iFinance 3Sure, Quicken is popular and Mint.com is free, but iFinance 3 ($29, Synium Software GmbH, www.synium.de) was built from the ground up just for Macs, and it shows. The intuitive interface makes it a cinch--dare we say a pleasure?--to track your accounts, keep an eye on your cash flow, set up a budget, and graph your expenses. It can also import from CSV and QIF files for easier data entry. Plus, a companion iPhone app lets you enter transactions on the go.FlexTimeThis charming timer app ($18.95, Red Sweater Software, www.red-sweater.com) lets you set up multistep routines that run once or repeat ad nauseam. Each step can be marked by a sound, spoken text, or even running a script. Once your routine is perfect, you can export the audio to iTunes--great for following a recipe’s carefully timed steps or taking your favorite yoga routines on the road. DEVONthink PersonalAnother great catch-all for storing, sorting, organizing, and searching information, DEVONthink ($49.95, DEVONtechnologies, www.devon-technologies.com) can take almost anything you can throw at it. Documents, PDFs, photos, multimedia files, bookmarks, webpages, iChat logs--all of those can be imported, sorted, and read right in DEVONthink. Searching is easy, and you can cobble together a brand-new document from items in your DEVONthink database and export it to your favorite text editor for printing or as HTML for posting. Next Page: Internet Apps >> InternetIt's a wild place, that Interweb, so there's nothing like a few primo apps to tame everything from blogging to FTPs to Twitter and Flash banners.TransmitTraveling the two-lane FTP highway.FTP has been around forever. Social networking and cloud computing may come and go, but FTP is in it for the long hall. Fortunately, there are a wealth of great FTP clients for the Mac, and the best of those is Transmit ($29.95, Panic, www.panic.com/transmit). The client utilizes a split directory window that shows the path on your computer and the path on the FTP site. With in-app search and the ability to sync folders on your Mac and on the FTP site, Transmit helps alleviate the search and drag-and-drop blues of other clients. The sync feature is especially helpful for Web developers and designers. You can even create desktop droplets for quick uploads to heavily used sites.Two-window FTP FTW.Mac-JournalWeb-based apps suck.Blogging about your life is a faux pas. Blogging about anything else that people actually care about is the proper way of utilizing of the blogging systems available out there. The ongoing problem is that most blogging platforms are bit of a pain to use because they’re Web-based. Plus, if you’re somewhere without Internet access, you can’t start laying out your blog posts for your site. MacJournal ($39.95, Mariner Software, www.marinersoftware.com) solves that problem with an easy-to-use multiplatform blogging client. Lay out your articles offline with images, video, and audio, then save them for later posting. The app includes the ability to both write in full-screen mode so you won’t be interrupted by your Twitter friends, and to record an audio podcast in the client.Create blog posts quickly and without browser issues.TweetieMulti-account Twitter action.After wowing the world with its iPhone Twitter app, atebits decided to release a desktop version of Tweetie ($19.95, atebits, www.atebits.com/tweetie-mac/). The app can handle multiple Twitter accounts, compose tweets in a separate window, allow you to change the account you’re sending a tweet from on the fly, and let you drag and drop pics and videos right into the Compose window. Don’t have the perfect media on your Mac for a tweet? Record a video or shoot a pic from your iSight camera directly in Tweetie. And since Twitter conversations can be difficult to follow, Tweetie displays the conversation you’re having in a timeline if you just double-click one of the pertinent tweets. The Tweetie bookmarklet in Safari also allows you to share links quickly from your browser.Have an actual conversation on Twitter with Tweetie.DropboxStop, drop, and roll on home.Transferring large files can be a huge pain. Where the hell did you leave that thumb drive? External hard drives leave an unsightly bulge in your pocket, and all those cables are always getting tangled in your shoes. That’s a safety hazard, son. Dropbox (2GB storage for free, 50GB for $9.99/month; Dropbox; www.dropbox.com) is a cloud-based storage drive that you can access from any computer or iPhone. Just pop files into the Dropbox folder on your Mac, and it automatically syncs up with the online disk (which you can view on Dropbox’s website) and with any other machines you have the application installed on. You can even share folders and files with other Dropbox users. If the free 2GB box doesn’t cut it, you can upgrade to 50GB for $10 a month.Access your files from anywhere in the universe (with an Internet connection).LogMeInIf you need to remotely access a Mac or (gasp) a PC with Windows on it, LogMeIn (free, LogMeIn, logmein.com) allows you to peer into your remote computer from anywhere. You can launch apps, move files, and adjust your preferences via a Web-based interface, as if you were sitting at that computer. For $29.99, you can get your iPhone in on the action too. TweetDeckIf you’re a Twitter power user, TweetDeck (free, TweetDeck, www.tweetdeck.com) should be in your arsenal of Twitter apps. The interface is a series of columns that displays info like your friends’ feeds, saved searches, mentions, direct mentions, and Facebook updates. You can also keep up with trending topics with just a quick glance. If there’s something you need to track on Twitter, TweetDeck can make a column for it. VuzeAllegedly, BitTorrent steals medication from senior citizens, but isn’t it time to forget about all the evil things it supposedly does? Instead, focus on the greatness of Vuze (free, Vuze, www.vuze.com) and its ability to download legally available video files. After you’ve done the downloading, Vuze can convert your files for use on the iPhone, Apple TV, iPod, Xbox 360, TiVo, and PlayStation 3. It’ll even stream videos to your set-top boxes. Nice! BannerZestCreating Flash banners is difficult, especially when you don’t know or own Flash. BannerZest ($49, Aquafadas, www.aquafadas.com) takes the pain out the process and gives you a simple way to create quick, beautiful Flash banners. From a standard gallery to an interactive experience, BannerZest comes with a collection of themes for different uses, and it uploads your banners to your FTP or MobileMe disk. FileChuteSending large files over email can result in the dreaded bounced email. FileChute ($17.95, Yellow Mug Software, www.yellowmug.com) works with your MobileMe-, FTP-, or WebDAV-accessible Web server. Drop your file into the app, and it uploads it to your online server of choice and then creates a URL to add to your email. If you drop more than one file, you get an archive uploaded to your server. Adios, bounced emails! Next Page: Content Creation Apps >>Content CreationSure, Adobe's stuff is the gold standard, but you don't want to have to count on a good night at the poker table to pay for it, right? Cue these killer applications, which let you effectively draw, edit photos, render, animate, and even scratch for a very fair price.djay 3Budgeted beats to grow on.You want to spin phat beats, but your slim bank keeps you from purchasing the high-end DJ equipment and software. That’s okay, young DJ-in-training, djay 3 ($49.95, algoriddim, www.djay-software.com) gives you everything you need to rock the house without losing your shirt. This surprisingly robust audio-mixing software integrates with your iTunes library and puts all the usual mixing and scratching right on your desktop. The application supports multitouch trackpad scratching and fading between tracks, so it’s especially perfect for the last few generations of MacBooks. And as you grow as a DJ, the application will grow with you thanks to its support for MIDI controllers. That means when you get the cash for those fancy digital mixers and turntables, djay will be right there with you.With your iTunes catalog at your fingertips, you'll find some pretty interesting mashups.AudacityFree audio editor extraordinaire.Audio editing seems simple at first. Then suddenly, you’re knee-deep in samples, frequencies, and bitrates. Sound editing really is part science, part black magic, so we’re thankful that Audacity (free, SourceForge, audacity.sourceforge.net) removes one of the biggest obstacles: choosing a quality application and figuring out how you’re going to pay for it. Audacity is both terrific and free, which is kinda hard to beat. An audio-recording and -editing application, it captures up to 16 channels at once from multiple sources, features noise removal, includes a metadata editor, and supplies unlimited undos. It can handle most of the audio files out there, and it’ll work with multiple files types in the same project. Audacity is also is cross-platform, so if you’re a recent Mac arrival, you may already know about its awesome power.So many features, you'll second-guess the price: free.SketchUp3D for you and me.Maya, 3D Studio Max, and SketchUp--all of these will let you create magical 3D worlds. Only one will do it for free, and you probably nailed it in one--it’s Google’s SketchUp software (free, Google, sketchup.google.com) that brings the world of 3D to the average Joe. You can create your own items or utilize Google’s 3D warehouse to find models created by other SketchUp users. With all those models at your fingertips, you can create floor plans for your home, build a level for your favorite FPS, or export the files to animation software or Photoshop. The application includes tutorials that’ll get you up and rendering in no time at all… so now nothing stands between you and virtual-world domination!Build a virtual man-cave for you and your stuff.RingerWham-bam ringtone, ma'am.We get tons of people asking us, “How do I make a ringtone for my iPhone?” Until recently, we told them to launch GarageBand, cut a ringtone, and export it to iTunes. Now we recommend Ringer ($15, Pixel Research Labs, pixelresearchlabs.com/ringer) as the quickest and easiest way to create ringtones from your favorite songs and audio files. Ringer has access to your entire iTunes library and works with MP3, AAC, MOV, MP4, M4V, and QuickTime files. Yeah, you can make a ringtone from a video file. A super-simple editor with waveform information makes it a snap to select the perfect section of audio, and you can fade in and out of the file and preview the ringtone before cropping it and sending it to iTunes for a sync with your iPhone. AcornUsing an image editor doesn’t have to cost you hundreds of dollars. In fact, with Acorn ($49.95, Flying Meat, www.flyingmeat.com/acorn), you’ll get features like layers, AppleScript support, 64-bit support, drawing, and filters in a package that’s easy on the wallet. This easy-to-use software strips away most of the features most people don’t use and gives you a clean image-editing tool. InkscapeWhile raster-based image editors like Photoshop are great at pushing pixels around, the vector-based drawing programs are where all the real action happens. The open-source application Inkscape (free, Inkscape, www.inkscape.org) is similar to powerhouses like Illustrator and CorelDraw, but with one important difference--it’s free. The app utilizes the Scalable Vector Graphics (SVG) file format and includes a nice 3D drawing tool that allows you to set your vanishing points. ScreenflickWith Snow Leopard, Apple introduced screen-capture into QuickTime, and it’s a nice feature if you’re looking to make a quick full-screen screencast. But if you want something that has features like fixed location output at up to 60 fps, Screenflick ($25, Araelium Group, www.araelium.com/screenflick) is an application you can get behind. It’ll highlight mouse clicks and keyboard events, adding a nifty visual cue into your screencasts that highlights what you’re doing. BracketeerWhile your eye can take in an amazing range of light to dark, your camera cannot. In order to help create images that include a tonal range that the average camera can’t capture, HDR applications and plug-ins have appeared on the market. These applications take a series of images that have been bracketed from dark to light and combine them to include the darkest darks to the lightest lights in one HDR image. Bracketeer ($29.95, Pangea Software, pangeasoft.net/pano/bracketeer) is a standalone application that does just that. Adjust the saturation, the contrast, and exposure from within the application. The application will even auto-align your images in case you got the hiccups while taking your pics. iStopMotion 2 HomeMost animators’ first animation was probably a stop-motion piece with Star Wars action figures. And whether those childhood lightsaber battles have you hoping to become the next Brad Bird, or you just love the look of stop-motion, iStopMotion ($49, Boinx Software, www.boinx.com/istopmotion/overview) is a quick, easy way to create simple stop-motion animations. Use your iSight or connect a camera to your Mac and start making your own Wallace and Gromit short. You’ll feel the Force, Lu… sorry. Next Page: Utility Apps >>UtilitiesSlick utilities can add crucial functionality to your Mac, so we've selected the best options for everything from secure password managers and system-troubleshooting tools to an app that will let you play Windows games on your Mac... without Windows!AppZapperCompletely trash applications.Unlike using Windoze, installing and uninstalling apps on a Mac is painless. Drag an application’s icon into your Applications folder, and you’re pretty much good to go. Deleting them is just as simple--just grab them and toss them into the Trash. But if you’ve ever dug around Library or System folders on your Mac, you’ll see that even after you Trash an app, many of them leave crumbs in different parts of your machine. For cleaning up those last little bits, AppZapper ($12.95, Austin Sarner and Brian Ball, www.appzapper.com) is a must-have utility that’s also great for troubleshooting problems. Wiping out all of an application’s preferences and other random files can often turn a troublesome app into a perfectly behaved one after a clean reinstall. Completely remove unwanted applications with a simple drag and drop.HazelClean and organize your Mac--automatically.Hazel ($21.95, NoodleSoft, www.noodlesoft.com) is kind of like Rosie the Robot for your Mac. Or it’s like OS X’s Folder Actions… if they were super-awesome, easy to use, and perfect for helping you keep your Mac’s folders and files organized. Hazel installs as a pane in System Preferences, monitoring locations that you choose, and performs actions on files based on your criteria. By creating simple rules, you can delegate repetitive and annoying file-management tasks to Hazel--for example, automatically add downloaded MP3s to iTunes or move DMGs to an archive on an external drive. Hazel can delve deep into metadata for complex actions like copying images into subfolders by ISO settings or reorganizing music files according to bitrate. You can even set up simple rules for auto-deleting items that have been in the Trash longer than a certain amount of time.1PasswordKeep all your confidential info on lockdown.You’ve heard it before--secure, unique passwords are the way to go. Yet there you are, still using the same password for everything from your maclife.com login to your Gmail and your bank account. Do we even have to tell you again why that’s a colossally bad idea? 1Password ($39.95, Agile Web Solutions, agilewebsolutions.com) can help clean up your online act, creating and managing complex passwords for every online account and then logging you in with a keyboard shortcut. The app can also be used to securely store personal information like credit card numbers and addresses for use in Web forms. And since all of your passwords are unique, you won’t have to worry about your banking info being compromised because of a data breach at that sketchy Russian website you used to download MP3s for a penny.1Password securely stores Web passwords, logins, software licenses, and other important information.iPhone ExplorerStore & browse files on your iPhone.Breaking tradition with the iPods of yore, Apple doesn’t provide the ability to use your iPhone as a USB drive. iPhone Explorer (free, myPod Apps, www.mypodapps.com) is a simple app that will let you drag and drop files onto your phone for easy portability. The app itself is lightweight, and all it takes is a USB cable to view your iPhone’s folder structure. In addition to storing files, iPhone Explorer can be used to restore iTunes tracks from your iPod to a Mac or to rescue photographs from the depths of your iPhone’s memory. No jailbreaking is required, but more adventurous users with jailbroken phones can also recover contacts, messages, email, and other data. It’s a powerful tool, but it’s simple to use for the careful novice.AppleJackAppleJack (free, The Apotek, applejack.sourceforge.net) is one of those things you’ll install once and never think about again—if everything goes right. But if, god forbid, your Mac starts acting weird one day--or stops acting, period--it’ll be AppleJack to the rescue. It’s a command-line utility for diagnosing and repairing problems with your computer. Use the menu-driven system to repair permissions, validate preferences files, and remove screwy cache files.SuperDuperWith Time Machine built into OS X, there’s really no good reason not to have an automatic backup. But Time Machine has its limits--a big one being the lack of bootable backups. SuperDuper ($27.95, Shirt Pocket, www.shirt-pocket.com) easily handles creating and updating bootable clones of your Mac’s hard drive so you’ll be ready to go when disaster strikes. Just plug in your clone, restart, and you’re up and running again. CrossOver GamesPC fanboys like to slag the Mac for having fewer games, but with CrossOver Games ($39.95, CodeWeavers, www.codeweavers.com), Mac users--and Linux fans too--can easily play games coded for Windows machines. The list of officially supported games is hundreds deep, and since CrossOver is based on Wine, you don’t even need a copy of Windows just to play Team Fortress 2. Clean My MacHard drives are never big enough. Whether you have a MacBook Air or a Mac Pro, there always comes a point when there’s just not enough space on your internal disks. Clean My Mac ($29.95, MacPaw, macpaw.com) can help with that problem, scouring your Mac’s drive and tossing out all sorts of gunk you don’t need. Use it to toss unneeded language files, scrub extraneous code from universal binaries, and thoroughly clean up after deleted applications. rooSwitchOS X’s Fast User Switching is handy for juggling multiple user accounts and their corresponding settings, but rooSwitch ($19, Rocket, rooswitch.com) allows you to maintain different settings on a per-application basis. Use it to manage Home and Work browser profiles, for example, or to have different profiles in your word processor for writing or editing documents. rooSwitch works with nearly any application, and it supports Automator and AppleScript for the ultimate in customizability. Next Page: Wild Card Apps & Staff Picks >> Wild CardsNot all Mac apps fall into your neat little categories. These five break the mold and completely deserve a place on your hard drive.BricksmithVirtual bricks you can't lose or step on? Sold!Legos are the official plastic brick of Mac|Life--we’ve had many discussions about the empires we built in our childhood bedrooms and how much we miss “playing Legos” as the soulless adults we are today. Bricksmith (free, donations accepted; Allen Smith; bricksmith.sourceforge.net) lets you recapture the magic in a highly geeky way. It’s a 3D Lego-model creator, offering drag-and-drop construction using thousands of parts in every color of Lego’s rainbow. Tutorials and the one finished model that’s included show you the ropes, and once you’re done with your virtual creation, you can export step-by-step instructions to build it for real. There’s even a mini figure generator where you can design and outfit a matching Lego man and insert him into your model. This software couldn’t be cooler.We can't believe an application this sweet is donationware.CameraBag DesktopGive your photos a new identity or some old-timey charm.We named the iPhone version of CameraBag one of our “101 Essential Apps for 2008,” and now the same fun can be had on your Mac, thanks to CameraBag Desktop ($19, Nevercenter, www.nevercenter.com). You drag in a digital image, and the app re-creates the look of a real film photograph--choose from Helga, Lolo, Mono, 1962, 1974, Instant, Magazine, Cinema, or Colorcross.For more variations, click the Reprocess button, and all the options will change their look and coloring just slightly. Or check the Multi-filter box and experiment with adding multiple filters to a single photo. Of course, you can export your altered images back to your hard drive without affecting the original file. The novelty of taking an everyday digital snapshot and making it look like a Polaroid image or washed-out 1974 photograph never gets old.Your digital photos, plus extra personality.SousChefRecipe database + shopping list + cooking assistant = one kitchen lifesaver.SousChef ($30, Acacia Tree Software, acaciatreesoftware.com) edges out MacGourmet ($49.95, www.marinersoftware.com) in the cooking-assistant category for its cloud database of recipes. Every time a SousChef user enters a recipe (133,000-plus at press time), it’s synced to the cloud, and you can search those and import them into your own library. You can also opt out of sharing your own recipes so Aunt Erma’s secret matzo ball soup stays in the family.Once a recipe’s in your library, you can edit, print, email, or blog it--or even add its ingredients to your grocery list. Click the Cook button for a full-screen view of the instructions that you can read from across the room, keeping your Mac out of the splatter zone. The Mac’s built-in speech recognition lets you advance the recipe’s steps with your own voice, or you can use the Apple Remote or a Keyspan Front Row Remote.TemporisAttractive, drag-and-drop timelines make it easy to "show, don't tell."Everyone loves a good infographic, or at least geeky types like us do. (And the geeks shall inherit the earth, don’cha know?) Temporis ($24.99, Bartas Technologies, www.bartastechnologies.com) makes it easy to create neat-looking timelines on your Mac, which you can then print or export as PDF or TIFF files that are ready for importing into your presentation software, word processor, or page-layout app.Adding new events is just a Command-click away, and it’s a snap to drag the start and end dates around on the timeline. The Arrange button will automatically stagger your timeline’s events into the most logical and easy-to-read order, and the Inspector lets you tweak fonts, colors, titles, labels, and your timeline’s span and intervals. You can even export the event data separately as an XML or CSV file.Manga Studio Debut 4Create your own comics and manga, and even manga-fy your photos.Manga Studio Debut 4 ($49.99, Smith Micro, my.smithmicro.com) is a must-have for fans of Japanese manga or anyone who wants to make their own comic books. Its ingenious Beginner’s Assistant groups together the tools by processes so you can intuitively wind your way through a typical manga workflow: sketch, panel, draw, tone, and add character dialogue.You can scan or draw your own art (graphics tablets supported, natch), play with the included samples, purchase manga content from www.contentparadise.com, or even import your own digital photos and watch Manga Studio make them all comicky-looking. Draw speed lines, add dialogue bubbles, move your pages around, and then print or export your finished comic book. Manga Studio Debut 4 is the younger brother to professional-level Manga Studio EX 4 ($299.99), but Debut has plenty of advanced features too, including layers, templates, customizable patterns, and more.Mac|Life Staff PicksBass TunerI’m a beginning bass player--like, very beginning. So it’s a huge help that I don’t have to worry about staying in key. This terrific, simple, and streamlined little app ($9, www.rustykat.com) lets me quickly get in tune in front of my MacBook using the built-in mic. With that necessity sorted, I can fire up some tracks and tablature and focus on struggling to play along.MultiwiniaMultiwinia ($19, www.ambrosiasw.com) offers crazy replayability. You devise a strategy for your stick-figure army, then watch them take on up to four other teams in six game types on 40 vector-graphic maps. Online multiplayer against Mac and Windows players works flawlessly and keeps me coming back for more. No Napoleon complex necessary. MetaXIf you need to tag a large amount of MP4 files, you could use iTunes’ painfully slow process. Instead I found MetaX (free, www.kerstetter.net) for all my tagging needs. The app will search the IMDB catalog and plug the information into the appropriate fields, then share that info via tagChimp. You can even scan DVD barcodes via iSight! BeanFor a word dork like me, word processors are a big deal. Bean (free, www.bean-osx.com) is a lightweight, open-source word processor. It’s missing many of the blinky lights and thingamajigs of the big boys, and that’s exactly the point. Fewer distractions equals better writing, faster. And for anyone who needs to hit a certain length, the live word count rocks. FluidI often find that Firefox has the tendency to crash when I have too many Web applications running. But Fluid (free, fluidapp.com) lets me create a site-specific browser out of my most essential websites, like Google Docs and Flickr. Simply plug in the URL, and voilà! You have a separate application running that won’t go down if something else does. Next Page: More Gaming Bang for 50 Bucks >> More Bang for 50 BucksSome of the Mac's best games are also its cheapest? Sweet!Fifty bones won’t buy you even one new Xbox 360 or PS3 game, but on the Mac, you can snap up a stack of premier games for less than that. Or at least, that was our theory when we gave Florence, our new associate online editor, 50 whole American dollars and asked her to max out her Mac with the best gaming that short stack of money could buy. Man, did she score--check out the results of her diligent “research.”Plants Vs. Zombies$16, amazon.comLine up perilous peashooters and sun-soaking sunflowers against an abominable horde of zombies in Plants vs. Zombies.This animated tower-defense favorite pits you against a horde of zombies with one thing on their (decaying) minds--invading your home for brains! Pit your arsenal of zombie-fighting plants, each with their own spectacular organic weaponry, against 26 zombies and 50 levels of adventure. Fair warning: Once you start playing this excellent game, it’s incredibly hard to stop. World of Goo$10, amazon.comStack up adorable globs of goo to build structures and watch them band together as you help transport them across various levels.World of Goo is another addictive and totally adorable puzzle game. Created around the idea that circular goo balls make adequate building materials (naturally), the game has you solving puzzles by dragging and dropping goo to create all kinds of crazy structures that enable you to transport your goo across the level. The oh-so-cute googly-eyed blobs pack the game with charm, and you can also connect online and play against other Goo architects around the world.Braid$15, playgreenhouse.comBraid's aesthetically appealing backdrop and profound storyline will keep you engrossed until the very end.Some games defy description, and Braid might be easy to pass over because it appears to be just a mix of platforming and time control set against a gorgeous backdrop. But it subverts and transcends those two well-worn clichés with brilliant design and an absorbing story that packs a twist that you’ll never see coming. Watch the YouTube videos if you need help solving its puzzles, but just make sure you see this masterpiece through to the end.Balcassa$8, openplanetsoftware.comBalcassa has a mountain of exciting brainteasers for the puzzle fiend.Balcassa feeds off those nightmares you still have about attempting to master that archaic, rainbow-colored Rubik’s cube. And while most of you probably never cracked the damn thing (we didn’t!), Balcassa gives you a second chance. The objective of the game is to slide the cubes into a specific sequence, pattern, or orientation. It may sound like a simple task, but much like fiddling with a Rubik’s cube, figuring it all out is the real reward.Freeware FunIf you’re interested in first-person shooters and MMORPGs, Quake Live and Second Life can give you hours of entertainment at our favorite price: $0.00. Both games perform smoothly on Mac OS 10.4 or later. Quake Live doesn’t require beefy hardware because it runs through your Web browser. But that doesn’t stop it from delivering all the fast-paced action of the classic first-person shooter. Second Life, while not as packed with storyline as World of Warcraft, offers a similar massively multiplayer world where you can meet people, customize your character’s look, and participate in a virtual world that’s just like our own. You don’t even have to watch the clock to make sure you’re on time for a player-versus-player raid!You don't need fancy computer hardware to frag your way through this beloved shooter.Vital Statistics on Our 50 Killer AppsTotal cost if you bought all 50 apps: $1219.83Number of apps that are free: 13Apps that have an iPhone counterpart: 15Whaddaya waiting for? (apps that have a free demo): 39Number of countries these apps were born in: 7Apps named "iSomething": shockingly... just 3!Apps that require Snow Leopard: 1Apps that require Leopard: 14Apps that promise "iLife integration!": 9