Hints on holiday...
Today is Labor Day in the United States, so no new hints. I'd tell you I'll be off enjoying the day with friends and family, but the reality is that I'm still trying to get over a nasty little cold/flu bug that our kids seem to have brought home on Friday. :(We'll be back as usual tomorrow.-rob.
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Happy Holidays!
No new hints today or tomorrow as I'll be spending the holiday with family and friends. Hope you and yours have a wonderful holiday season, and we'll be back as usual on Monday morning. -rob.
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Hints holiday hiatus...
Happy holidays!The macosxhints.com crew -- OK, so that's just me, myself, and I -- are taking today and tomorrow off to spend the holidays with family and friends. New hints will return on Wednesday, and in case you didn't stop by this weekend, here's what you missed -- the final batch of entries in the 10.5 best hints contest, including a pretty cool one that enables Data Detectors in iChat. Next week, the finalists will go online for voting, with the winner to be decided based on your votes and those of the Macworld editors.I hope everyone has a wonderful Christmas / holiday season, and we'll be back to hints as usual in a couple of days.-rob.
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Reminder: No new hints Monday
Monday is the Labor Day holiday in the USA -- so I have the day off, which I'll spend not laboring on hints :). If you have the day off as well, enjoy the long weekend with friends and family. We'll be back as usual on Tuesday morning.-rob.
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Happy Thanksgiving!
Macosxhints will be closed today and tomorrow for the Thanksgiving holiday (and Black Friday shopping extravaganza). For those in the US, I hope you have a safe and enjoyable holiday. The hints will return as usual on MondayIn the interim, I invite you to ponder OS X 10.6 Snow Leopard's actual "for sale" date. Apple stated last June that it was going to ship within "about a year," but exactly when will that be? Take your best guess in our latest poll. Personally, I voted for March, due mainly to it being the release month for the original OS X 10.0, but I've heard rumors of everything from January to July. What do you think? Will it Snow early next year, or will it be a summer Snow?
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Holiday today - no new hints until Monday
Macworld is closed today in observance of the Fourth of July holiday in the United States. The hints will return as usual on Monday morning. For those in the USA, enjoy the long weekend! -rob.
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Happy New Year, new poll, and Expo stuff...
Mac OS X Hints will be closed for the new year's holiday tomorrow and Friday, returning Monday with the usual hints -- I'll be at Macworld Expo next week, checking out the latest in tech toys along with the rest of the mob. If you're going to be at the show, feel free to stop by and introduce yourself, as I love meeting readers and contributors. I've posted my currently-known schedule in the 'read more' part of this message.For entertainment during our down time, please contribute to our latest poll about how much (or little) you use the Places section of the Finder's sidebar. Thanks to Perceval for the poll suggestion. My Expo schedule, at least as I know it now...Tue Jan 6:12:30pm - 1:30pm -- Podcast in the Macworld booth on the show floor2:30pm - 3:30pm -- Podcast in the Macworld boot ...
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Microsoft's Mojave Attempts to Wet Vista's Desert
Daniel Eran Dilger Nearly two years after Windows Vista was finally released, Microsoft has remained unable to shake off its reputation as being slow, incompatible with existing hardware and software, and generally a poor and overpriced product that nobody wants. Microsoft is now trying to reverse Vista's bad reputation by insisting that the software's problems are not technical but rather just the fault of ignorant customers duped in part by Apple's “Get a Mac” campaign. What's Vista's real problems, and will Microsoft's “Mojave Experiment” help solve them? Blame Apple! Microsoft CEO Steve Ballmer has joined Windows Enthusiast pundits in theorizing that Vista's image problems are primarily the result of Apple's advertisements that regularly poke fun at the problems in Vista. The company has now taken aim at shooting at the messenger with a $300 million ad campaign. In July, Brad Brooks, Microsoft's VP of Windows Vista consumer marketing, addressed the company's business partners at its Worldwide Partner Conference, saying, “We've got a pretty noisy competitor out there. You know it. I know it. It's caused some impact. We're going to start countering it. They tell us it's the iWay or the highway. We think that's a sad message.” Another sad message Brooks had to deliver was that Vista's problems aren't really the fault of Apple. “We broke a lot of things,” Brooks admitted. “We know that, and we know it caused you a lot of pain. It got customers thinking, hey, is Windows Vista a generation we want to get invested in?” Vista: Pay it Forward! Brooks also noted that “Windows Vista is an investment in the long term. When you make the investment into Windows Vista, it's going to pay it forward into the operating system we call Windows 7.” Pay it forward? Is Windows 7 going to be a free upgrade to Windows Vista users, in the same way Apple is expected to offer the next Mac OS X 10.6 Snow Leopard release to existing users of 10.5 Leopard? That's highly unlikely, as Microsoft can't sustain its egregious profits collected through the Windows monopoly by giving away updates for free. Windows Vista raised the price of Windows, putting a new definition on the phrase “pay it forward.” Myths of Snow Leopard 7: Free?! Microsoft Admits Windows Vista Mistakes, Criticizes Apple Ads - InformationWeek Reality Impairment at Microsoft Talking out one's ass appears to be a job requirement for all Microsoft executives, starting at the top. A serious case of reality impairment has resulted in the paradox of the company both admitting that Vista is flawed and “broke a lot of things,” while at the same time maintaining that Vista's reputation is entirely the fault of stupid customers and a comically unflattering portrayal by its competitor. In the “Mojave Experiment,” Microsoft plans to dispel the notion that Windows Vista is problematic and incompatible by publishing a series of videotaped interviews with users who arrived with negative impressions of Vista and left excited about the new operating system. This was achieved by presenting the users with a demonstration of “Mojave,” a new operating system that Microsoft later revealed to be Vista, much to the surprise of the interviewed users who'd heard so many bad things about it. However, the Mojave Experiment is so full of false information and saccharine gloss that it couldn't possibly appeal to anyone smart enough to turn on a PC. Even setting aside the fact that the ad experiment basically seeks to blame users for being dumb, the attempt by Microsoft to paint over Vista's problems is transparent and flawed, for a number of reasons. What's wrong with Mojave. Microsoft can't seem to decide whether it wants to admit that Vista has problems or not, and its waffling back and forth just makes the company look increasingly disingenuous. Is Vista a poorly launched, flawed product that the company is working to fix as quickly as possible, or is it awesome and wildly successful and just the victim of bad press? Microsoft tries to tell both stories at once, which is purely dishonest. In contrast, Apple said from the start last year that its Apple TV product was a “hobby” attempting to break into a difficult market. Critics lambasted it for not immediately taking over the market like the iPod had or iPhone later did. Apple's more recent problems in launching MobileMe were quickly noted by the company along with the intent to address complaints about it rapidly. Microsoft isn't alone in being able to stumble, but its complete lack of candor makes it hard to understand if the company realizes that it even has problems to solve. With Vista, Microsoft has issued a flurry of giddy press releases claiming widespread adoption based on the number of licenses sold and naming it “the fastest selling operating system in Microsoft history,” ignoring the fact that Windows sales are increasing simply because they are tied to PC sales. Microsoft has no competition in the PC operating system market due to its monopoly position, so it could release Windows Wet Toast and still sell it faster than XP and ME and 98 Special Edition and every other version of Windows in the past that was tied to an increasingly younger and smaller hardware market. Vista Sales to Non-Users. Many of Vista's “sales” were free vouchers distributed with PCs sold in the holiday season prior to its launch. Even more than a year and a half later, PC makers continue to put Windows XP on their systems, even those sold with a Vista license, while corporate users almost always remove the default Vista to install an earlier version of Windows. There's also a busy third party industry developing around removing Vista for consumers. In late July APCMag cited Jane Bradburn, a manager for commercial notebook sales at HP, as saying, “From the 30th of June, we have no longer been able to ship a PC with a XP license. However, what we have been able to do with Microsoft is ship PCs with a Vista Business licence but with XP pre-loaded. That is still the majority of business computers we are selling today.” The arrangement is supposed to end by January 2009, but HP is trying to extend the deadline because customers simply don't want Vista installed. EWeek also noted that between April 2007 and May 2008, its survey of business users indicated that Vista climbed from 2% to 5%, but that Windows XP jumped from 74% to 83%, three times the adoption of Vista. That growth came from migration from older versions of Windows. Even in its wildest projections, EWeek says Vista will only reach 28% adoption in businesses by the end of 2010. CNET reported that a Jully 2008 survey by systems management appliance company KASE found that 60% of companies surveyed have no plans to deploy Windows Vista, a ten percent increase in disinterest from late 2007. A full 42% were actively exploring Vista alternatives, and 11% had already made the switch to Mac OS X or Linux. Microsoft is simply lying about the level of Vista excitement, and it's gotten too obvious for the company to continue to do so. XP still killing Vista in sales volume: HP 60 percent skipping Vista, so Ballmer looks to Apple | The Open Road The Truth Is… oh Look a Distraction! At the same time, Microsoft notes on its Vista website “we know a few of you were disappointed by your early encounter. Printers didn't work. Games felt sluggish. You told us—loudly at times—that the latest Windows wasn't always living up to your high expectations for a Microsoft product.” That's some brutal honesty for a company with a knack for spinning wild fantasies about fictitious product enthusiasm for a product never actually put to use in many cases. At the same time however, in trying to refute away Vista's real problems, Microsoft uses a variety of tactics that just return to blind fantasyland. Microsoft is a Marketing Company, not a Tech Company. The company plays its Mojave Experiment hand on a new website, incidentally designed using Adobe Flash rather than the company's own Silverlight. Despite the site's oddly designed, usability-impared interface, it's still possible to pull out lots of details from the experiment that say as much about Microsoft's crafty, misleading marketing as they do about its technical problems, underling the simple fact that Microsoft is first and foremost a marketing company that flogs third rate technology products. Mojave took 140 people and asked them to score Windows Vista. The average response was 4.4. After demonstrating Vista SP2 under the name “Mojave,” respondents ranked Vista at 8.5, a stunning improvement. But what were they ranking? Microsoft notes that “many said they would have rated it higher, but wanted more time to use it themselves.” That sounds good at first blush, but it really indicates that the responses were biased by hyped up enthusiasm rather than facts, and that participants realized it, reserving their final judgement until they could actually see more. The “Mojave Experiment” What does Mojave Prove? Mojave tries to represent that Vista's bad reputation is the fault of ignorant consumers who have heard bad things that aren't true about Vista, and have made up their mind without getting the facts. At the same time however, Microsoft also publicly admits that Vista “broke a lot of things” and that specifically, “Printers didn't work. Games felt sluggish.” Did Mojave clear up mistaken notions for participants, or did it just erect smoke and mirrors in a carefully controlled demonstration that skirted around Vista's real problems, including those Microsoft admits? That's a question that answers itself. Mojave didn't send uses home with Vista in a Mojave package and then ask them how well it worked with their existing peripherals and games, or how fast it was in comparison to their existing PC software. This is Not the Droid You're Running Vista On. Instead, Microsoft sat them down in front of a HP Pavillion DV 2000 with 2GB of RAM. That's what HP called its “entertainment powerhouse” laptop, although HP only shipped it with 1GB RAM. Microsoft maxed out the RAM for the purposes of the test, making the laptop a bit more expensive than its usual street price of around $1050. According to Windows enthusiast Joe Wilcox, PC laptops actually cost $700, “half as much” as Apple's laptops. At least that's the Average Selling Price for consumer retail PC laptops according to NPD's Stephen Baker, compared to Apple's $1500 ASP. Wilcox insisted that his spin on NPD's figures couldn't possibly be biased because he wrote his article on a MacBook Air running Leopard. However, his $2,700 laptop did help drive up Apple's stellar ASP for its laptops well above the entry price for Mac Books, discounting his theory that revolved around the assumption that every Mac buyer pays the average price of all the laptops Apple sells. Wilcox and Microsoft are both disingenuously dancing on both ends of the truth. Many consumers are actually buying cheap laptops at Target that can't run Vista ideally, while Microsoft demonstrates its Vista on a considerably better equipped system in the Mojave Experiment to suggest that Vista doesn't have the performance problems that users have heard about from the majority of their peers who bought cheap PCs and are seeing Vista run particularly sluggishly on them. Should You Pay Twice as Much for a Mac? I Did! You Get What You Pay For. The fact that Apple sells more high end laptops to pro users at retail, and that it does not sell anything in the range of the cheap junk being hawked at big box retailers like Wilcox' Target both result in Mac laptops fetching a higher ASP. That fact also means that Mac buyers will be happier with their purchase and have a more favorable impression of Mac OS X because they're running it on a better system. That's all obvious stuff. However, selling people cheap laptops that don't work well, and then demonstrating a fake “new operating system” that appears to work well when running on a faster machine full of RAM is simply a dishonest bait and switch scam. Wilcox does nearly admit that PC makers are already stretching their credibility as they attempt to sell cheap boxes based on price alone, citing Baker as saying, “We aren't seeing any particularly substantive moves down in price on the Windows side, either in desktops or notebooks.” PCs can't get cheaper because they're already unprofitable and consumers are already disgusted with their performance when running the increased overhead of Vista. Wilcox also sets up a tilted comparison between a Dell PC desktop with integrated graphics and an iMac with dedicated graphics and claims a price advantage for Dell, although noting that, while “Dell offers more for less than the iMac,” “that 'more' also means Windows Vista, which won't satisfy some shoppers.” Why Aren't Shoppers Satisfied with Vista? Like Microsoft, Wilcox and his Windows Enthusiast pundit friends can't seem to decide if Vista has any real problems or if it's all just an unfair taint suggested by Apple's Get a Mac ads. However, while Apple has taken shots at Vista's incompatibility with printers and other hardware and its scarce updates that have been few and far between over the last year and a half of its being on the market, Apple also notes in its Get a Mac ads that Macs can run Vista, and can run it faster than PCs. So Apple isn't inventing and publishing false reports on Vista, it's merely advertising its Mac hardware as superior to PCs. The Vista flaws Apple's ads have referenced are flaws Microsoft itself has admitted to its partners, so the Get a Mac umbrage frequently voiced by Windows Enthusiasts is both hypocritical and ridiculous. However, in the Mojave Experiment, Microsoft downplayed those well-known faults by only carefully demonstrating certain features on a high end machine, and without actually exposing Mojave/Vista users to 'a lot of things Vista broke,' 'printers that didn't work', or 'games that felt sluggish.' It Can't Even Print. In response to complaints that Vista doesn't work well with existing PC hardware, Microsoft's Mojave website says that “the Windows Vista Compatibility Center lists compatibility status for over 9,000 products (5,500 devices and 3,500 software programs).” It even notes 2,000 printers, 200 scanners, and 500 cameras specifically. That sounds good until you realize that Apple ships support for over 3,100 printers in Mac OS X Leopard, a product that is targeted primarily toward education and consumers and which is not expected by users to run on any old hardware that might be in use by PC users. Vista is supposed to run on 95% of the world's PCs, and yet it doesn't even match the printer drivers that ship with Leopard, a number which does not include all of the third party drivers available for the Mac. Oh, but there's more. Not only did Microsoft dance around the truth to feed its Mojave Experiment participants a carefully controlled stream of garbage, but it also inadvertently revealed more serious problems related to Vista, which I'll consider in the following article. Did you like this article? Let me know. Comment here, in the Forum, or email me with your ideas. Like reading RoughlyDrafted? Share articles with your friends, link from your blog, and subscribe to my podcast (oh wait, I have to fix that first). It's also cool to submit my articles to Digg, Reddit, or Slashdot where more people will see them. Consider making a small donation supporting this site. Thanks!
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The gutsy marketing and strategy behind Apple's iPhone price cut
The iPhone price cut appears to be the story that will never die. Leander Kahney at Wired News and I had a great discussion yesterday about the what and why behind the iPhone price cut. Some of what we discussed ended up in the Wired article here, titled, The Perils of Taking the IPhone Mainstream. But there was actually some background and analysis that Leander didn't use, so I thought I would fill in that back story here.First, here's one of my quotes from the article:According to Howe, Apple initially priced the 8-GB iPhone at $600 not to milk early adopters, but to purposely constrain demand. While production ramped up at its Asian factories, Apple wanted to restrict buyers to the relative few happy to pay $600 for the phone. Nonetheless, Apple went on to sell a million iPhones in the first two months –- a clear indication of the device's popularity.Then, as it became clear there was enough factory capacity to produce millions of them in time for the crucial holiday season – when sales explode -- Apple dropped the price to take the gadget mainstream.With Tuesday's launch of the iPhone in Europe, it's clear that Apple is confident it can satisfy demand in multiple countries."(Apple) said they'd like more time before dropping the price," says Howe, "but you can't move the holidays. Clearly, Apple's gearing up for a big holiday season."Apple has good reason to be gearing up for this holiday season based upon its experience with the iPod. Steve Jobs made an incredibly gutsy call last year in the spring when he told manufacturing to gear up to make more than 20 million iPods to sell over the holidays. Why was it gutsy? Because Apple had never sold more than 14 million iPods in a quarter before. Yet the decision had to be made, and Jobs and his team made it. And it is sounding like Jobs has recently made that same decision with the iPhone by doubling iPhone production for this holiday season too.But back to the price cut. One London analyst firm has asserted that next year's average selling price for the iPhone will be $200:"In our projection, we believe there will be about 18 million iPhones sold next year at an average selling price of about $200, and that means a very sizable portion of total handset revenues will move from other manufacturers to Apple. (It) will be in the vicinity of 5 percent that Apple will steal from incumbents."Not to be outdone, the New York Times asserts that the price might go to zero:"The iPhone could have an overall impact on the economics of the phone industry. It has put a hardware manufacturer in a highly unusual position of strength relative to the carriers (Verizon, AT&T, etc.). They’re accustomed to calling the shots about what devices get access to their network; not so with the iPhone. It carries its own weight with consumers.Mr. Saccanaghi, after discussing the issue with various players in the mobile phone ecosystem, estimates that AT&T could afford to pay Apple $15 a month over the lifetime of a two-year contract. That adds up to $360 in payments. And that’s considerably more than the $200 to $350 that AT&T pays other retailers (like Best Buy, Radio Shack) for customer sign ups, Saccanaghi writes.What does it mean?Apple could conceivably sell the iPhone hardware at a substantial loss while still generating greater profit per iPhone than it does from the highest-end iPod.Sounds like a good deal for Apple, with a caveat. If Jobs decides to drop the price of the iPhone, he might consider offering a rebate to existing customers beforehand."So with production ramped up for the holidays, is Apple going to follow Motorola into the downward price spiral of death?Oh sure. And it will happen right after Steve Jobs attends an ice skating party in hell with bad Musak.What people don't get is that Apple is waging a marketing war to reshape the value chain for the mobile phone industry. Everyone is trying to figure out which trench Apple is occupying, when Jobs is flying in jet fighters for surgical strikes.Consumers value what they pay for. They don't value things the perceive as free. And that's the marketing blunder the US mobile phone market has bought into over the last 10 to 15 years. By bundling "free" and generic phones with cell phone service, mobile carriers have devalued both the brand values of the handset makers and their own services. The handset makers are hurt because the low values that carriers will pay for free phones eliminates the incentive for those manufacturers to do anything but cut costs. The carriers are hurt because they have to pay subsidy fees to the handset makers of anywhere between $150 and $250 over a two-year contract to actually buy those free handsets. You've heard of a win-win deal? This is a lose-lose deal.What Apple has done is inverted the value proposition. It has created a phone that consumers see as sexy and desirable, so desirable in fact that they will actually pay $400 to $600 for one (depending on geography). And because the device is desirable, Apple can demand exclusive deals with carriers, which creates valuable differentiation for those carriers that have iPhones and disadvantages for those that don't (yes, I'm talking about you, Verizon and Vodaphone). Because Apple is providing valuable carrier differentiation, Apple can then capture the subsidy revenue stream that the carrier would have normally paid to the handset manufacturers anyway for "free" (and undesirable) phones.Now, if Apple were to cut the iPhone price to zero, would any of this be happening? Not a chance. So Apple is going to use its iPod playbook all over again. The original 5 gigabyte iPod went on sale for $399 in 2001. Today, a 16 gigabyte iPod touch sells for -- you guessed it -- $399. Apple chose the price points based on consumer demand and interest. A constant set of features will move down the price scale to more value-oriented price points, but Apple will introduce new and even more desirable products at the old price points. And so long as it can keep that engine going, it will make money hand over fist. And the rest of the handset makers will bang their heads against the wall trying to figure out how they do it.Don Reisinger at CNET's Crave recently recently asked the question, "Is Steve Jobs really smarter than anyone else?" in this way:"In the United States, GSM carriers are not the only option, and more often than not, people are willing to go with Verizon Wireless or Sprint Nextel, regardless of the inability to easily switch between the aforementioned companies.But in the U.K., the economical landscape is much different. In fact, most Britons are more than happy to change carriers and are keenly aware of the terms 'unlocking' and 'SIM cards.' In fact, many people in the U.K. have already purchased an iPhone in the States, brought it home, unlocked it and added it to their own carrier.Steve Jobs knew that the U.K. is rife with unlocked phones and exclusively GSM coverage. And by looking like the best friend to O2, he's effectively pulling the same trick out of his bag: tell everyone they can only have an iPhone on one carrier, ignore unlocking, take the revenue from O2, and enjoy higher hardware sales due to simple unlocking procedures. Once completed, head to France and Germany, rinse and repeat.It's amazing to me just how much control one device wields all over the world. Can you think of any other product that could command such respect from a massive cell phone carrier and create a whole new way of doing business in the cell phone industry? I certainly can't.I can't either. That's because Apple combines award-winning designs with some of the best strategy and marketing in the world. And as long as the press and Apple's competitors keep focusing on the price cuts instead of the strategy and consumer desires, it will continue to reshape the mobile phone industry to its own advantage -- and in the process make its investors a lot more money than anyone wedded to the old mobile phone business expects.Full disclosure: the author owns Apple stock.Technorati Tags:Apple, ATT, Brand, Customer experience, iPhone, iPod, iPod touch, Marketing, New York Times, Price cut
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TUAW Holiday Giveaway-tacular Part One: the active iPodder
Filed under: Accessories, TUAW Business, Stocking Stuffers, iPod nano, iPod classic For the next 5 days we're giving away a bunch of stuff from our friends at Dr. Bott. Check back each day for a new chance to win a bundle of goodies, each with a theme. Today the theme is "the active iPodder," or all those folks you see running with their iPods strapped to their arms. So we're including the Marware Sportsuit for a long-distance runner (holds up to 160 GB of music) and an EcoRunner 4th-gen nano strap for shorter distances. Plus, you'll want to hear your music while you drive around (perhaps to wherever you're going to run), so we're throwing a Griffin iTrip Auto SE in the mix.I have tried the latest versions of these iTrip devices, and I have to say they are much better than previous models. Provided you have a clear channel, the signal is strong enough to provide a decent FM sound. My wife, a conisseur of nano wrist straps, was duly impressed with the EcoRunner -- it fits on your arm as well and is supposed to be more green by not using neoprene as the primary material. We didn't give it a long test, as giving away sweaty merchandise isn't cool, but our 1st-gen nano fit (thanks to the way the sleeve is made), which was cool.Win a Marware 4th-gen nano wrist/arm strap, a Griffin iTrip, a Marware Sportsuit Convertible for iPod classic (80 and 160 GB versions) and the very last of our now old-skool TUAW t-shirt (only available in small). To enter, just tell us whether you are a runner, a cyclist or none of the above. Open to legal residents of the 50 United States, the District of Columbia and Canada (excluding Quebec) who are 18 and older. To enter leave a comment telling us whether you are a runner, a cyclist or none of the above. The comment must be left before December 31, 11:59PM Eastern Time. You may enter only once. One winner will be selected in a random drawing. Prize: TUAW t-shirt ($5), Marware Sportsuit Convertible for iPod classic ($34.99), Griffin iTrip Auto ($69.99), Marware Eco Runner ($34.99) Click Here for complete Official Rules. TUAWTUAW Holiday Giveaway-tacular Part One: the active iPodder originally appeared on The Unofficial Apple Weblog (TUAW) on Wed, 24 Dec 2008 12:00:00 EST. Please see our terms for use of feeds.Read|Permalink|Email this|Comments
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News: '08 Buyers' Guide provides holiday shopping ideas
Much of the United States will take part in another holiday tradition tomorrow. Known as “Black Friday,” the day after Thanksgiving marks the official start of the holiday shopping season, and every year retailers do huge business, partly on the backs of heavily discounted items. If you're wondering what to get the gadgeteers in your family, we suggest you take a look through our 2008 iPod + iPhone Buyers' Guide. Filled with…